# Page 76 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 76 - Is Semrush the right Competitive Intelligence solution for you? Explore 2317 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/151962/SEMrush/reviews

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Semrush

4.6 (2317)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated May 15th, 2026

# Page 76 - Reviews of Semrush

## Showing most helpful reviews

Showing 1876-1900 of 2317 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Product Marketing Manager and Trainer  
Internet  
Used the software for: 1-2 years

### "I use SEM Rush on a regular basis to understand keyword trending for SEO and SEM"

March 8, 2018

5.0

Pros

Ease of use, intuitive platform and manageable. The keyword rankings tools are invaluable for any SEO or SEM campaign, especially the ability to track keywords over time.

Cons

Price per month is a bit high and there are regular data discrepancies. The lack of in-depth search metrics is not great, but they get the basic right.

Review Source

Chris D.  
Digital Marketing Executive  
Computer Software  
Used the software for: I used a free trial

### "Great for content and SEO ideas"

January 18, 2019

5.0

Decent for SEO

Pros

Helped us improve our content Spy on competitors Track Keywords

Cons

UI isn't the best Cost isn't as cheap as I would like

Review Source

AP

Angelo P.  
Web Developer  
Information Technology and Services  
Used the software for: 6-12 months

### "Digital marketing tool"

April 28, 2023

4.0

Pros

SEO and digital marketing tools in one platform.Advanced site audit features for improved website performance.

Cons

High pricing plans may not be suitable for small businesses.

Review Source

Response from Semrush

June 30, 2023

Hi there, thank you so much for the review!

VR

Verified Reviewer  
Co-Founder & Chief Growth Officer  
Computer Software  
Used the software for: Less than 6 months

### "Amazing SEO software. Great for researching keywords and "

January 9, 2018

5.0

Pros

Has everything I need. Comprehensive key-word studies tool and domain analytics. One-way link tracking. Desktop and mobile seek breakdowns. Venture-based search engine optimization campaign structure is uniquely beneficial. Keyword tips and proactive search engine optimization tips are great as well.

Cons

There's not much that I don't like, although the pricing is a bit expensive. Other than that, is a well-balanced SEO platform with strong tooling across domain monitoring, keyword studies, and crawling.

Review Source

VR

Verified Reviewer  
Gestor Cuentas  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Facilidad para comprender datos"

April 21, 2022

3.0

Pros

Los datos que te devuelve son fáciles de leer y de buscar dentro de la interfaz

Cons

Lo considero un poco caro para lo que es (desde mi punto de vista y las funcionalidades que yo uso), hay opciones mas baratas

Review Source

Response from Semrush

April 22, 2022

Hi there! Thank you for the feedback. Our pricing follows industry standard models, but we of course would love customers from all over the world to be able to afford to use Semrush for their tasks. Please keep in mind that you can always DM us with your contact info so that we can help you to identify the right subscription level for your needs.

Tabitha B.  
admin professional  
Marketing and Advertising  
Used the software for: I used a free trial

### "Great for Beginners and Pros"

June 15, 2020

5.0

It has made me a smarter marketer without spending a ton to get the same information.

Pros

I am fairly new to SEM/SEO, and the way the information is laid out for you in breaks it down for you in manageable chunks. Love the competitor search feature.

Cons

Some of the more advanced features and filters can get overwhelming very quickly. It's not even a real gripe, because overall the product is great.

Review Source

Response from Semrush

June 16, 2020

Thank you so much for sharing your feedback, Tabitha! We are very happy to know SEMrush helps you be a smarter marketer.

MM

Mourir M.  
Responsable  
Construction  
Used the software for: 1-2 years

### "Indispensable quand on sait l'utiliser"

September 15, 2022

5.0

A l'origine, je cherchais un outil me permettant d'évaluer la valeur d'un nom de domaine expiré pour le racheter. Aujourd'hui, je l'utilise surtout pour voir si une niche est concurrentiel et sur quels mots clés je peux me placer

Pros

Hyper complet. Voir un peu trop. Ce qui implique un certain temps pour le prendre en main. Après c'est une mine d'or pour étudier la concurrence rechercher des mots clés ou trouver des liens pour backlink

Cons

Un peu lourd à appréhender. Il y a tellement de fonctions et d'infos qu'on ne sait pas tout ce qu'on peut avoir

Review Source

Response from Semrush

September 30, 2022

Thanks for thinking of using Semrush, Mourir! We're happy that our platform helped you research competitors, keywords, and backlinks. We have plenty of resources in our Knowledge Base to assist you in learning the platform. Hope this helps!

MY

Miki Y.  
Sales Support  
Wholesale  
Used the software for: 1-2 years

### "Great SEO tool "

April 9, 2022

4.0

Pros

is a great SEO tool to analyse your website. It can let you do competitor research, keyword research and backlink audits as well. The overall features help your website improve.

Cons

It can be pricy for more accessibility to the features. Also, it may not be the easiest tool to utilise all of the features completely.

Review Source

Response from Semrush

April 22, 2022

Hey Miki! Thank you for the review. Our pricing follows industry standard models, and our subscription options make it easy to get started - ranging from completely free to fully customized options. We agree that our toolkit can seem overwhelming at first, however you can always connect with our Customer Support Team for deeper assistance.

VR

Verified Reviewer  
CEO  
Information Technology and Services  
Used the software for: 2+ years

### "SEMrush"

February 13, 2019

5.0

Used majorly to find online search engine optimized keyword in different niches.

Pros

Best online SEO tools. It is very convenient to use.

Cons

Not enough longtail​ keyword to search for.

Review Source

JD

Jonathan D.  
PPC Analyst  
Marketing and Advertising  
Used the software for: 6-12 months

### "SEMRush Review"

December 11, 2019

5.0

Overall, is a superior product and if you are in marketing and not using it that is a big mistake!

Pros

I really like it's one of the best marketing tools out there. The best part is you can audit your client's websites fast and the tool will show your the errors within minutes.

Cons

The current plan we are on is kind of small for the our agency but the top level is a bit too pricey. You are only allowed up to 10 projects with the plan we have, so I would have to delete one if I need to run an audit for a new account.

Review Source

SK

Sunil K.  
Digital Marketing Manager  
Computer Software  
Used the software for: 6-12 months

### "Very Useful Tool"

February 9, 2018

5.0

Pros

It is indeed a great tool for most our team members, it gives almost exact results. I use this tool for budget forecasting, prediction and keyword research.

Review Source

AM

Andreas M.  
Marketer  
Graphic Design  
Used the software for: I used a free trial

### "Good functionality "

March 26, 2020

4.0

Everything was fine. Cancelling your subscription is only possible when you contact the support. Don’t like that.

Pros

has a good functionality. You can track and Check many different things. There is even a good tool for writing good seo articles.

Cons

The dashboard and so on is looking a bit old fashioned. Would be good if there is a redesign soon to make it look more attractive.

Review Source

Response from Semrush

April 1, 2020

Thank you for your feedback, Andreas! We are happy you like SEMrush functionality. We will pass on your comments about the dashboard design and subscription cancellation along to the team.

VR

Verified Reviewer  
Digital Marketing Strategist  
  
Used the software for: 1-2 years

### "SEMRush is a great all-in-one platform for conducting organic and paid search research."

June 18, 2018

5.0

Research for both organic and paid search at a great price.

Pros

I like the constantly evolving nature of the platform. New features and tools are always getting added which improves the value.

Cons

With all this tool can do, the interface can get busy at times. There's just a lot going on on the screen, simplifying the navigation and data display would be a big step.

Review Source

Pedro T.  
Co-Fundador  
Facilities Services  
Used the software for: 1-2 years

### "null"

April 3, 2016

5.0

Review Source

VR

Verified Reviewer  
Digital Marketing / Sales Supervisor  
Industrial Automation  
Used the software for: I used a free trial

### "Great software choice for small to large digital marketing companies."

January 18, 2019

5.0

Pros

Easy to use features, lots of details provided.

Cons

The monthly cost / number of keywords is not the most competitive.

Review Source

DC

Daouda C.  
webmaster  
Broadcast Media  
Used the software for: 2+ years

### "best for be google first page"

October 16, 2022

5.0

Pros

is by far the best SEO software in the world, it contains all the tools necessary for you to be on the first pages of google

Cons

people say that the software is very expensive, but in my opinion it has a great value for money

Review Source

SA

Shenal A.  
Web Developer  
Information Technology and Services  
Used the software for: 6-12 months

### "Best Product for SEO Marketing"

April 30, 2023

4.0

Pros

Keyword research and tracking tools for SEO and PPC campaigns.

Cons

Bit expensive for smaller businesses or individuals.

Review Source

Response from Semrush

June 30, 2023

Hi there. We're so happy to hear you're enjoying our toolkit. We wish you all the best in your work!

MK

Matthew K.  
Sales Director  
  
Used the software for: 6-12 months

### "Extremely useful for marketing!"

April 16, 2018

5.0

Pros

I am able to run reports that are updated regularly so that I can show my clients how we have helped them improve on the search engines plus show new prospective clients how they can improve.

Cons

No real cons I can think of. Everything has worked swiftly and efficiently for me. I have had one or two glitches over a year but that is understandable.

Review Source

VR

Verified Reviewer  
Director de Clientes y Project Manager (CMO)  
Leisure, Travel & Tourism  
Used the software for: 6-12 months

### "Geat tool!"

January 16, 2019

4.0

Pros

Competitors tool Keyword analysis Keyword competitivesness

Cons

Traffic Analytics is not exact enough. Traffic cost.

Review Source

LS

Luke S.  
CEO  
Transportation/Trucking/Railroad  
Used the software for: 6-12 months

### "Great Marketing Tool"

December 13, 2018

5.0

Pros

is one of the best marketing tools our company uses and we are very happy with it.

Cons

The price is a little steep, but you get what you pay for.

Review Source

MM

Marco M.  
Titolare  
Hospitality  
Used the software for: 6-12 months

### "Tools utilissimo per il seo "

August 7, 2023

5.0

Pros

e un sito utilissimo per l analisi delle campagne Seo. Ci e stato consigliato dalla società che segue il posizionamento del nostro sito e devo dire che e veramente utile e completo.

Cons

Direi l unico inconveniente che e veramente caro per avere un report completo

Review Source

Response from Semrush

August 18, 2023

We appreciate your review and for sharing your positive experience with our SEO analysis tools. With My Reports, you can pull most of the data you need to have a complete digital marketing report, including integrations with Google tools. We're happy to discuss your options, feel free to reach out to our Customer Support team through our website.

ED

Elsemieke D.  
Content Manager  
Consumer Electronics  
Used the software for: Less than 6 months

### "Handige en gebruiksvriendelijke tool met veel mogelijkheden"

October 10, 2022

4.0

Pros

De zoekwoordentool is erg gebruiksvriendelijk. Je kan eenvoudig je zoekwoorden controleren, nieuwe zoekwoordideeën opzoeken en ze toevoegen aan rapportages. Ook de hulptool om geschreven teksten te optimaliseren is erg handig, zodat je eenvoudig kan zien waar verbeterpunten liggen.

Cons

Vanwege kosten is het wel goed om hier dagelijks of wekelijks gebruik van te maken.

Review Source

VR

Verified Reviewer  
Digital Media Specialist  
Transportation/Trucking/Railroad  
Used the software for: 6-12 months

### "Advertising info in SEMRush"

January 18, 2019

4.0

Not to bad at all. The education that provides really does help understand all the platform can do.

Pros

When a company does opt into google ads you can get a decent picture on what they are doing and keywords they could be going after. I also like the organic competitors and keywords that offers.

Cons

You can't save a project by just a title you have to give it a URL as well. I would like to be able to save all the competitors I've looked at for aparticular campaign in one project, not each one seperately.

Review Source

MB

Mihir B.  
Marketing  
Computer Software  
Used the software for: 6-12 months

### "A great tool to improve your SEO game"

January 17, 2022

5.0

Pros

I get good insights on the ranking and scope of improvement for important keywords.

Cons

Need to use this better for link building and getting suggestions to improve keywords for certain pages

Review Source

PF

Peter F.  
Marketing Manager  
Computer Networking  
Used the software for: Less than 6 months

### "A great software suite with fine granular detail in the information provided"

July 25, 2019

5.0

Really great support team, always on hand by telephone or online. Also sending regular emails to check up on performance and experience of using the software.

Pros

I really loved the depth of the information provided by this software suite. It provides a whole host of information that is really key to improving the SEO of your organisation's website.

Cons

It was a little complex at first. However, a great support team and documentation helped overcome this.

Review Source

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