# Page 8 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is Semrush the right Competitive Intelligence solution for you? Explore 2317 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151962/SEMrush/reviews --- Semrush 4.6 (2317) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 15th, 2026 # Page 8 - Reviews of Semrush ## Showing most helpful reviews Showing 176-200 of 2317 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use KM Kevin M. SEO + Content Optimization Marketing and Advertising Used the software for: 2+ years ### "The Standard for SEO Project Management" January 17, 2022 5.0 I am very happy with the power that provides for managing, aggregating and reporting on SEO and related digital data. This is a top-tier offering in the space and has shown continual improvements and innovation over the years. I will continue to support and use Semrush in our business practice. Pros continues to evolve and improve their software which is good news for SEO practitioners. The platform contains a LOT of features, many of which you may not ever require. Because it is feature rich, there is a learning curve that goes with using the software. But once you have that understanding in hand, Semrush offers great value for SEO and related digital marketing services. Cons Many new elements of the platform feel under baked. Have to pay to use each feature feels disingenuous...do I get no acknowledgement of using the software for over five years now? It would be nice to "test drive" new functions to determine if they offer value in the process. Having to pull out a credit card continually to add more data, or additional users, or test new features can bloat the price tag for considerably. Finally, having to reach out to Customer Service each time to you need to reconfigure your services is unnecessary in this era of SaaS -- improve the backend account management tool so users can "see" what they are paying for, please. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush primarily data sources, data volume and reporting customization. Review Source MB MacKenzie B. Founder Mechanical or Industrial Engineering Used the software for: 2+ years ### "SEMrush makes a dissapointing turn for the worse with pricing and user interface" August 25, 2023 1.0 I've long been a user of , valuing its suite of tools and comprehensive offerings, but recent developments have severely tarnished its reputation in my eyes. Firstly, the abrupt decision to escalate their monthly pricing from a manageable $69/month to a staggering $120/month with only a month's warning came as a real shock. The shakedown for fees is significant and troubling for long-term users with planned budgets around the initial rates. The sting of this price hike was exacerbated when SEMrush decided to monetize what was once a free offering – the Social Media Poster. This fundamental/clunky tool, now costing users $20/month, used to be a free feature, which makes the change feel like a rug pull.Further lowering the product's user experience is the user interface with an array of premium features. This is unnecessary clutter, overwhelms the tool, and complicates staff training. It's frustrating to sift through elements not part of our basic plan. No one wants to see features that they can't use.The platform's UX/UI is a throwback to the 1990s (i.e., tons of vertical and horizontal nav tabs, tags, breadcrumbs, etc. They should upgrade the front-end framework to something more modern and intuitive.Also, they call and email weekly to push users to upgrade. We started with $50/month& we'll never pay for the $250/month Guru plan. Please take us off your weekly dial-for-dollars calls. :) Pros The best thing about the service was the price increase of 110% in one month. The user interface is sloppy and difficult to navigate, but it did the job well. It was worth the hassle for around $50/month, but I strongly recommend other options for the $140/month (basic plan + social media poster). Cons The tool's UI is cluttered and dated and has many premium features that aren't useable with my current plan. No one wants to see features that aren't available unless you pay $250/month (we were paying $69/month before the latest price hike to $120/month). The site doesn't work with modern browsers like the Brave web browser (multiple page refreshes required). Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/) Reason for choosing Semrush Because it used to be a lot cheaper. Not the case anymore. They broke user trust completely by starting to charge for the Social Media Poster (used to be free) and more than doubling the monthly rate that we used to pay when we initially subscribed to the tool Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Price was cheaper at the time. No longer the case, is massively overpriced for the value. Review Source henry R. Content Creator Health, Wellness and Fitness Used the software for: 1-2 years ### "Best Software for website visibility and target audience " April 12, 2022 5.0 It solved our SEO problem by creating a friendly website and content that is more engaging. We've also been able to identify keywords for our PPC campaigns as well as track the ones that our competition is using. Pros I love having the option to do a site audit, particularly since, supposing that I execute changes and I don't know whether I did it accurately, the site audit will quickly let me know if I did. is the most exceptional web application loaded with devices for watchword revelation, rank following, and on-page auditing It covers all the web vitals expected to rank top in the web crawlers. I love its itemized revealing dashboard, which features every one of the basic subtleties and gives important bits of knowledge. Besides, it offers a liberal free arrangement first that incorporates all fundamental highlights including contender investigation and email cautions. It's the most have application to remain ahead in the field of cutting-edge site design improvement. Cons It only provides keywords that our competitors are using. The pro version is quite expensive per month and if you're not earning more money you may lose your subscription. The dashboard provides good insight but it loads slowly. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[Rank Math](https://www.capterra.com/p/242098/Rank-Math/) Review Source RM Rebecca M. Demand Generation Lead Information Technology and Services Used the software for: 1-2 years ### "It's a pretty basic tool for SEO and website performance reports" January 17, 2022 4.0 Pros is a pretty inexpensive product that has a lot of features, each with very basic functionality. So it allows you to cover a lot of bases, but not necessarily become a pro at any one of them. Cons The navigation of the tool is very un-intuitive. I feel like there are almost too many options on the left hand side of the navigation pane. It makes it feel more complicated than it actually is. There are also some features (like site audit), where it will tell you that there is an issue with a link, or that you've decreased in performance for a keyword, but then it does not offer you insights or recommendations for how to fix it. So it's like a doctor telling you that you have an infection, but doesn't give you a treatment plan. Not super helpful, thanks though. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush was a little bit cheaper, and we were already using it so I decided not to switch to a new platform. Review Source Response from Semrush January 25, 2022 Hi Rebecca! Thank you for your review! Your feedback is really appreciated. We admit that our toolkit can seem overwhelming and complex at first sight, but we are working on improving it and making it more user friendly on a daily basis ;) Please note that our knowledge base and free Semrush Academy courses can totally help with the learning curve: they're free and in-depth on the tools and flows. You can also DM us on Social Media (Twitter & Facebook) - our team would be happy to help and navigate you through all of the product features! Calin H. SEO Director Used the software for: 2+ years ### "I've used this in a few different positions working on a wide range of SEO campaigns." May 30, 2018 4.0 It really is a great one-stop-shop for all your SEO and PPC tools which is fantastic. So if you're looking for an easy package to cover most all of your digital marketing needs then this is really about the best that you can do. Pros This is about the best all-around SEO software that you can find. It does a good job at about everything and doesn't have a lot of weaknesses. The competitive analysis is really the best reason to buy the software, it's comprehensive and gives you a good look at potential competitors. There are always new features being added and tested which is fantastic and gives the software good value. Some features are better than others, but the audit and competitive analysis really are fantastic. I've used the software in various forms including Business, Guru and free. The free version gives you a taste, but the full experience is generally worth the money. Guru is worth the extra money over Pro as it gives you branded reports and the ability to manage quite a few more projects. Exports and reoccurring reports are very nice and simple to set up. Overall, this is a great tool for SEO and PPC campaigns. If you need an all-in-one type software solution then I would recommend as it's probably the most well-rounded tool you can find. Cons If you're looking for rank tracking then I'd suggest looking elsewhere, it's a little wonky and not as easy to use as other rank tracking solutions. However, if you don't want to buy multiple pieces of software then the rank tracker will get the job done. The software is kind of a 'jack of all trades, master of none'; so you'll be able to get by with just this as your main piece of software, but if you want something a little more specialized then you should probably look elsewhere. You might end up not using a lot of the tools because there is so much to explore, but most of the tools that are there are pretty valuable. Other than that, some of the reports need some extra interpretation if you are going to present them to a client which isn't optimal but is understandable. Review Source Mohammed B. Manager Furniture Used the software for: I used a free trial ### "Easy to Use & The Best in The SEO Market" October 6, 2022 5.0 Pros I remember while I was just starting my company website and being in a very competitive market like Moving Company it was very hard to rank and I didn't know anything about SEO and i came across a blog where he mentioned the it was the day I signed up to SEMrush and I added my project and in matter of minutes it pulled out so so much information I couldn't imagine and this where I came to familiarize with power of content and Backlinks. The recommendations are so powerful you can literally optimize everything. If I need a new keyword that is easy to rank SEMrush is there to pull the best traffic keywords with minimal competition, the keyword tracking toll is my best thing, Semrush gives me my rank tracking everyday. If my website's health is poor it give me the right medicine for my website to make it running smoothly and helping my business grow even better. Cons Sometimes the information I get is way more than i need, and sometime suggestions are super helpful and sometimes it's somehow difficult to digest. Review Source Response from Semrush October 7, 2022 It's wonderful to hear how impactful our tools were in getting your website and digital strategies on the right track! We have plenty of free resources in our blog, Semrush Academy, and how-to articles that can advance your understanding of the data in our tools. Hope this helps! VR Verified Reviewer marketer Marketing and Advertising Used the software for: 2+ years ### "My flexible professional platform is easy to use, which is irreplaceable, and has no alternative." October 10, 2022 5.0 In terms of my use of the platform, it is easy to use, and as for the benefits gained from it increasing the traffic of the site and tracking campaigns, I benefited a lot from its visibility in the mentioned specialty very much and benefited from the analysis of the site and tracking the movement of competitors, really a very professional, simple and flexible platform Pros It is simply an inspiring platform that makes it difficult to facilitate from a simple, easy-to-use and professional user interface in short it is a combination with the taste of success everything is positive in terms of the multiplicity of important tools that cannot be isolated from it is impressive in all the results of my own work as well as interested in the user in terms of educational seminars for tools added to the platform recently really it is a professional and inspiring platform Cons There are no negatives at all in Essex the platform is inspiring and professional there are no negatives and the tools in professional, inspiring, and integrated pillars and it is easy to use for the beginner and professional user in really the all-in-one platform Review Source Response from Semrush October 21, 2022 This is a wonderful review, thank you for using and loving Semrush! It's an honor that we spark so much inspiration in you and your online strategies. We'll continue to offer the most accurate data in the market so that you can keep tweaking your strategies and producing great results! JH Joscelyne H. Owner Marketing and Advertising Used the software for: 2+ years ### "Your Agency Needs Semrush" November 3, 2022 5.0 is critical to running my ad agency. It delivers so many great features that help my clients make the most of their advertising dollars. Pros This product is a must-have for all marketing and advertising agencies. It is so versatile. Whether you need website health updates, PPC tools, social media posting capabilities, content inspiration, SEO tools, market research, competitor benchmarking, analytics, KPI reporting -- this program does it ALL. Cons The only thing I can think of is that there are SO many amazing tools available, it can be overwhelming knowing where to start or how to use them to make the most out of the software. Also, sometimes the social media poster bugs out, which can be annoying (i.e. you scheduled a post but something gets disconnected on their end and the post ends up not being posted). The last thing is that you can only have one user logged in at a time unless you upgrade and spend a ridiculous amount of money per month. Review Source VR Verified Reviewer Sr. Digital Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Incredible Tool With Many Facets" January 20, 2022 5.0 I took over the SEO/SEM responsibilities from an agency that was handling it. I didn't get a lot of hand-holding through the exchange, but made it pretty easy to pick up where the company had left off with the agency, and through personalized sessions, I was able to start gleaning more knowledge about our organic search, as well as new things like competitive analysis of what the other companies in our space were doing on various search and social media platforms. Pros Getting started seems daunting, but within 30-40 minutes, I had a majority of the core things set up that we wanted to track including our list of 250-300 keywords that we had been tracking, a list of our competitors, our social media, our analytics, and other items that we wanted all in one place. Cons Sometimes it was very easy to get lost in the weeds with the sheer volume of data. Trying to navigate was sometimes not as clear as it could be, especially for someone new, but once our rep took us through a few things, it was a little easier to navigate without getting too lost. Review Source VR Verified Reviewer Digital Marketing Specialist Consumer Goods Used the software for: 2+ years ### "Quality product, would highly recommend" January 17, 2022 5.0 Overall experience has been very positive. We have seen a positive increase in the amount of traffic hitting the site since using the tool and have used it to improve both onpage SEO as well as improve our keyword targeting with out PPC campaigns. Pros The most helpful thing with is that everything in contained within the one program, and you can share the data for each of the different areas within it. For example, keywords, you can define your keywords list in one area for say how you're ranking currently but then use the same keywords to understand competitive analysis, further keyword opportunities, and then bring them over to content marketing. Cons the only time i had issues and this is partially just the way our business was setup, I have a large number of sites that I look at which were all managed separately by different people, they've been consolidated now, but retain the same login details for things like search console, GA etc. so when running reports, having to switch between accounts to make sure all the things match and can pull reports easily is a challenge since only one Search Console and 1 GA account can be connected at a time. Alternatives considered [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/) Reason for choosing Semrush The offering from was more comprehensive and I was more familiar with the platform than I was with Ubersuggest. Review Source Varsha G. Marketing Analyst Alternative Medicine Used the software for: 2+ years ### "Website Analysis - Traffic Review - Keyword Ranking, Reporting & More an Affordable Cost" August 29, 2022 4.0 Overall experience is fruitful to using tool. To do website analysis is easy to understand metrics with semrush. Also the kind of other advanced version of extra tools like lead generator is a new feature to use. Pros is my most favorite tool to do SEO analysis, website analysis, keyword ranking, reporting and more for my websites. It helps me to know how my activities are performing and what is getting affects with new google / search engine updates. Cons whenever I do paid research on ad copies - it helps me know the bid range for keywords. I found the bid cost is not that much accurate I can trust upon, there is a difference around 40% in bid cost as mentioned by (40& high). Review Source Response from Semrush September 13, 2022 Varsha, thanks for your detailed review! It seems you've become an expert at leveraging our SEO & Paid Advertising toolkits - that's amazing! We are always looking to improve our tool and data whenever possible - if you wouldn't mind sharing specific examples of the ad cost discrepancies to mail@semrush.com or use the "Send feedback" link in the top right of our tools - that'd be helpful. We can't wait for you to seeing the fruits of your labor! JH Jonathan H. Director Online Media Used the software for: 2+ years ### "One of the most complete tool for the entire marketing team" August 11, 2023 4.0 We are solving so many problems inside our marketing team thanks to . There is always something to do with the tool, whether it will be about improving our SEO, correcting technical mistakes, building our content strategy thanks to Topic Research or managing our social media platforms from the Social Media poster. Pros Overall, is really easy to use, whether we are talking about SEO, Content or Social Media toolsets. The diversity of features and the efficiency of each is a real plus since it can be used for many business cases and efficiently replace additional products in your toolset. Cons The only hiccup might be the accuracy of the SEO numbers, there are mostly estimations and even if you can base your SEO strategy on it, you have to be careful not to take it as the ultimate truth. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Because can efficiently replace other products in our toolset thanks to its all-in-one aspect. Review Source Response from Semrush August 18, 2023 Hi Jonathan, Thank you for sharing your comprehensive feedback about SEMrush! We're thrilled that our tool has become an integral part of your marketing team's efforts. It's fantastic to hear that you find our features diverse and efficient across various aspects of marketing. We appreciate your note about SEO accuracy—we're continually working to ensure our data is as accurate as possible. If you ever need assistance or have further insights, please don't hesitate to get in touch. Lauren V. SEO Content Writer Marketing and Advertising Used the software for: 6-12 months ### "Incredible tool for SEO research" April 28, 2022 5.0 Overall, has been a game-changer for my SEO strategy. It's saved me a ton of time and guesswork about which keywords to target, and I've been able to help my clients grow their organic traffic more efficiently. Pros The most valuable part of for me is the Keyword Magic Tool. I love that I can easily view related keywords and get suggestions for more competitive keywords that weren't on my radar yet. Volume and Keyword Difficulty are the metrics I use the most. They have helped me rank on the first page of Google for clients with certain keywords. In addition, the Intent feature is really helpful for knowing why people are searching for a particular keyword. Cons I do wish the Keyword Magic Tool would bring up more suggestions sometimes. For example, I might search a keyword that popped up on Google suggestions but that shows no data for. It would be helpful if the software brought up any related keywords even if there's no data for the exact wording I'm using. However, this is a small nickpick. The other tough pill to swallow is the price. I'm a solopreneur, so paying the monthly fee for Pro is steep. However, I do think their pricing is competitive with other tools. Switched from [Google Trends](https://www.capterra.com/p/238898/Google-Trends/)[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[AnswerThePublic](https://www.capterra.com/p/230308/AnswerThePublic/)[Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/) I was able to get more of the information I needed with versus using a handful of free tools with less-accurate results. Review Source PM Patty M. Owner Marketing and Advertising Used the software for: 1-2 years ### "A great product, but too pricey" June 10, 2024 5.0 While I loved , I can't justify the expense. I currently am purchasing two different products that when used together have the functionality of Semrush at a cheaper price. Pros I loved the analytics, the Keyword tracking and all the research tools available. Cons I hate the cost. It is very pricey and many smaller bloggers/businesses go together to get a monthly subscription. This goes against 's terms of service. They know this is happening, but they turn a blind eye. People who follow the rules are penalized. I would love to see them come out with a basic plan that is half the cost. Review Source Vijeta C. Senior Manager-Marketing & Communications Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Very good tool for campaign management & increasing the ROI " February 18, 2022 5.0 We have a great experience & feel that it's a must tool for increasing the efficiency of campaigns, understanding the buyer journey of our customers, and increasing customer retention. Pros It's our Go-To tool to choose result-oriented keywords for our Google Ad Campaigns. It's also very effective in Search Engine Optimization, Link Building, Content Management, and Competitors Analysis. It's fully ROI-driven and provides analytics about everything from average page views, bounce rate, session duration, traffic sources to keyword effectiveness. Cons It has a learning curve and requires technical experience to comprehend the analytics and use them to the business's advantage. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush We chose because we had very good reviews about the tool from our peer group and it also matched our marketing budget and specific requirements & preferences. Review Source JC Josh C. Merchandising and SEO Coordinator Retail Used the software for: 2+ years ### "SEMRush Helps Us Rank and Create Content at Scale" April 30, 2022 5.0 We have ranked new content faster (within a few days) since we started really utilizing to help define our keywords and research how our competitors are ranking with the same keywords and phrases. Pros We use to do major keyword research to help us build and scale new content as quickly as possible. Without it we'd be hoping that we were picking the right keywords and making the right decisions to build out our site. Cons At times the UI can feel overwhelming, but with each update the software gets simpler and I really enjoy using it, but as with everything it could have a cleaner layout at times. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush After checking out each of them seemed geared toward helping us scale content like none of the others could, and that was our goal from the start. Review Source JL Jill L. Marketing Operations Specialist Packaging and Containers Used the software for: 1-2 years ### "Good value" January 17, 2022 4.0 Overall our experience has been great. We get much of the same data for a much lower price point than other SEO platforms we have used. Pros I love the ease of set up. It literally just takes minutes from the time you purchase the software until you can effectively use it. Cons I think the site could be more intuitive and easier to use without having to do searches/videos/etc. to figure out how to use a function or feature. Reason for choosing Semrush Cost and functionality. Switched from [BrightEdge](https://www.capterra.com/p/124928/BrightEdge/) Cost Review Source Response from Semrush January 27, 2022 Hi Jill! Thank you for the feedback - our toolkit is indeed quite a complete one and there's over 50 tools and features inside, so it's easy to get confused at first. However, we tried our best to provide free educational resources. Check out our free Knowledge Base with detailed instructions for every feature: https://www.semrush.com/kb/. We also have our Semrush Academy with free online courses on the tools: https://www.semrush.com/academy/. Hope it helps. Don't hesitate to contact us either - our team will be happy to guide you through all the features ;) Jason M. Digital Marketing Manager Medical Devices Used the software for: 2+ years ### "Best bang for the SEM/SEM Buck" January 18, 2022 5.0 I have been using for several years and it will always be in my tech stack. Pros is packed with features and the software is very affordable. I can gain valuable information about my competition in the SERPs with SEMRsuh alone. Cons I do feel like a dog trying to fly an airplane at times. Since is so packed with features it seems cluttered and I am not sure where to go at times. I am probably missing out on features that I do not know about because they are hidden. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Pricing. Review Source VR Verified Reviewer Digital Marketing Manager Consumer Electronics Used the software for: 6-12 months ### "Most extensive keyword research and competitor analysis tool." July 19, 2022 5.0 It is so extensive that I still have to learn a few more features. They can add a tutorial where they recommend how to gain valuable insights from the plethora of features available. Pros is so extensive and offers so many features for keyword analysis, backlink analysis, SEO recommendations, content research tool, backlink gap, position tracking, keyword manager, traffic insights - paid and organic and so much more. Cons They have removed the PPC display ads discovery and analysis tool which was really helpful. Alternatives considered [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/) Reason for choosing Semrush is an industry leader in this field. Also, the number if features outnumbers both the other alternatives. Review Source JP Jorge P. Product Manager Marketing and Advertising Used the software for: 1-2 years ### "#1 Agency Competitor and Market Analysis Tool " December 28, 2021 5.0 allows me and my team to keep up to date with digital marketing trends, news, and content. When it comes to competitor and market research, SEMrush is my go-to digital strategy tool to perform this process in a timely and efficient manner. Also, the keyword research tool makes my keyword planning more efficient and productive. Pros has helped our onboarding process smoother and more efficient as we have available significant insights into our new client's market and competitive landscape. Having all this data available straight away allows to focus on higher-level tasks rather than investing much time in regular research activity. Also, the resources section is the best. You guys show expertise through your courses and blogs. Cons I would suggest that there is a different sign-in scheme for agencies, for example, instead of signing in with one user, there should be an account type that allows an admin to grant user access to others while still being under the same plan. This will save time by not having to share credentials and keep resetting passwords. Alternatives considered [SpyFu](https://www.capterra.com/p/156579/SpyFu/) Reason for choosing Semrush seemed to be more at the forefront of digital marketing trends and showed expertise with the resources available. Also, the onboarding experience was good. Review Source MT Marcos T. Director of E-Commerce Packaging and Containers Used the software for: 1-2 years ### "SEMRush gives Beginners and Experts great SEO Tools to Excercise" January 17, 2022 5.0 has been great and besides the paid add ons. SEM rush gives great knowledge, articles, and classes to get to know the software. It is a Tool, Classroom, and knowledgebase all in one. Pros gives great tools and classes for beginners and experts in SEO strategy. I started as a beginner when I signed up for SEMRush and quickly taking the classes made me a better SEO Strategist. Cons The limitations and buy-ins for can be a bit annoying and make it seem like an A la carte add-on. There are tools that are worth getting such as E-Commerce Tracking but adding it on for another 30-40 bucks already including SEMrush price is not attractive. Reason for choosing Semrush Price and also the free trial showed how powerful of a tool it was. Review Source VR Verified Reviewer Digital marketer Financial Services Used the software for: 6-12 months ### "Excellent SEO tool" July 14, 2022 5.0 I love the keyword research feature in , it helped me to find the top performing keywords and the keywords for which my competitors' are ranking in the top 10 positions in the Google search results. I started targeted those keywords in my content and got good improvement in website traffic. Pros Best tool for keyword research, competitor analysis and website audit. I have cleaned all my website errors and deleted harmful bad backlinks. And so in a couple of months we were able to improve our website authority score and rankings in Google search results. Cons A bit expensive for small and medium size business Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Compared to other tools had best features for keyword research. Review Source VR Verified Reviewer Vice President, Innovation & Strategy Marketing and Advertising Used the software for: 2+ years ### "Solid all-in-one for marketers" January 11, 2022 4.0 Pros offers pretty much everything you need to handle digital marketing and SEO. The feature-set is massive, from social posting and link disavowals to site health. Cons is a pretty classic "all-in-one" – jack of all trades, master of none. We routinely have to look at specialist software to get REALLY deep in any one area, but Semrush easily covers the 30-, 20- and 15,000-foot views. Alternatives considered [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) Reason for choosing Semrush offers more features for less money. Switched from [SpyFu](https://www.capterra.com/p/156579/SpyFu/) SpyFu wasn't meeting our needs anymore. The UX was superior in its simplicity, but the features just weren't there anymore. Review Source Response from Semrush January 14, 2022 Hello! Thank you for your feedback! We were happy to know that our tool saved you some time. AC Anil C. Marketing Executive Marketing and Advertising Used the software for: 2+ years ### "SEO tool from Semrush" June 16, 2022 5.0 I am using over 3 years and I analyze my competitor, keyword research and backlink audit. Pros is really helpful tool for SEO's to understand market strategy, competitors analysis and performance metrics. Cons is a little bit expensive but it has many important feature for other platforms. Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) has more feature than it's competitors. Review Source Daniel J. Marketing consultant Marketing and Advertising Used the software for: 2+ years ### "All in one search engine marketing suite" June 1, 2020 5.0 With such a wide array of tools and opportunities you'd think it would make approaching their tools a little confusing or overwhelming, but provides both written and video explanation to how and when to use their tools. And not only that, they are extremely good at listening to customer feedback, if you have suggestions to new features or questions about their current ones. Pros With a wide array of tools, are able to help you with any aspect of your search engine marketing. We use it for both organic and paid advertising research and it plays a crucial role in every project. The single best thing at the moment, is the recent addition of the bulk keyword research tool. Cons The keyword research "magic tool" is awesome, but difficult to use when your account has multiple users doing research for multiple clients at once. We have experienced that if you aren't aware, you can accidentally add keywords to the wrong profile/client. This can be avoided by not using the "quick add" function but instead ticking off each keyword an then manually adding them to your desired list. Apart from this, we have never experienced any undesired behavior from any of their tools. Reason for choosing Semrush None specific, but in general: we picked due to their amount of tools available. We save money for not having subscriptions to multiple services (ie paid and organic research) Review Source Response from Semrush June 5, 2020 Hi Daniel! Thank you for taking the time to complete a review of SEMrush, we really appreciate it. We understand that our tools can have a bit of a learning curve, we're happy that you've found our blogs and videos useful and that our CS team was attentive to your needs. ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.