# Page 83 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 83 - Is Semrush the right Competitive Intelligence solution for you? Explore 2317 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151962/SEMrush/reviews --- Semrush 4.6 (2317) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 15th, 2026 # Page 83 - Reviews of Semrush ## Showing most helpful reviews Showing 2051-2075 of 2317 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JM Javier M. Graphic Design Design Used the software for: 1-2 years ### "All statistics for your site in one place" December 4, 2019 5.0 I usually use it in addition to other tools like Google PageSpeed. It's very good for some things, but I need complementate the information with others options. Pros Despite being such a technical tool, it is easy to read. This facilitates the work with data analysis. It helps a lot with keyword search. Cons It is very effective and offers many options and configurations. Therefore, although it has a fair price, it ends up being more expensive than the competition. This makes it unattainable for those who have just started or have a small business. Review Source Michael M. President Entertainment Used the software for: Less than 6 months ### "Great Tool, Requires some Smarts" January 18, 2019 4.0 Pros Loads of features and near limitless opportunity to access and manipulate data. Cons The sheer scope of the offering requires a level of sophistication to get your money's worth. Otherwise you risk floundering in a pool of uncertainty wondering where to start and how to progress. Review Source BE Blessy E. Head- Marketing and senior Facilitator Professional Training & Coaching Used the software for: I used a free trial ### "Website management tool" January 11, 2023 5.0 Pros It helps identify website optimisation opportunities and pinpoints issues accurately Cons After the a point the free version is no longer beneficial Review Source AM Aaron M. Director of Marketing Health, Wellness and Fitness Used the software for: Less than 6 months ### "A Great SEO Roadmap" January 17, 2022 5.0 This has been a great, problem-solving tool for us. Pros Having been tasked with SEO for our company, I was really excited to come across Semrush. It provides a clear and structures roadmap pinpointing the areas of impact in increasing our companies visibility. The reports and user experience is very intuitive. SEO can be a bit intimidating--Semrush provides the guidance needed for success. They even had someone give me one on one help to make the most of the tool. Cons I haven't run into any cons thus far. I'm enjoying the regular reporting and the features. Review Source HA Holly A. Blogger Arts and Crafts Used the software for: Less than 6 months ### "Not really sure about this one yet" May 12, 2020 4.0 So far it's ok, I do need to sit down and look at it more but I wish off first glance it was more user friendly. Pros I just started using SEMrush, and I like that there is a free option so that I don't have to pay monthly for it. The free options are really good. Cons I wish it was a little more user friendly. I do find it a little hard to navigate and wouldn't really recommend for a beginner. Review Source Response from Semrush May 13, 2020 Thank you so much for your review Holly! We're glad that you're happy with our product. The learning curve for SEMrush can be a bit steep at times, however for any issues you might have concerning functionality or usability we have tons of resources in our knowledge base, in our academy courses, and of course you can always reach out to us with any technical questions you may have. CW Christi W. Content Consultant Marketing and Advertising Used the software for: 6-12 months ### "SEMrush has helped me help my clients" July 15, 2019 5.0 SEMrush is a great tool to show you how you rank organically and what to do to improve rankings in search engine results. Pros I am able to gain key insights into analytics that help me find opportunities to grow. Cons SEMrush has so much capability that it is hard to know everything you need to know to enable you to take advantage of everything. Review Source TF Talib F. CEO Computer Software Used the software for: 6-12 months ### "A Great Tools for business" January 18, 2019 5.0 SEMrush team is very professional. Pros Highly effective solutions for website health and seo audit. Cons This software is very helpful for business marketing and seo needs. Review Source VR Verified Reviewer Senior Ecommerce Manager Retail Used the software for: Less than 6 months ### "Free version is great, paid features not enough to make the change" January 18, 2019 5.0 Very easy to use, and always useful and reasonably accurate information, so had a decent experience. Pros Extremely easy to access information vital to link building efforts in a matter of minutes. Cons Free version is great, and is enough for most, the paid features never really convinced me to buy. Review Source MH Michelle H. Digital Marketing Specialist Higher Education Used the software for: 1-2 years ### "Excellent for SEO research " August 22, 2019 4.0 Pros Great tool to do keyword research and to dive into insights into what competitors are doing. Cons It's not free. This change happened and broke my heart! Review Source CS Chris S. MD Retail Used the software for: I used a free trial ### "Quite Expensive" February 18, 2020 4.0 OK but too expensive, cheaper options available Pros Great for keyword optimisation and SEO content and includes ability to suggest SEO questions. Cons We used the trial version and it gets capped at times so you can never quite see the full potential. The full price is then quite excessive for basically SEO optimisation. Review Source JS Jasroop S. Managing Director Photography Used the software for: Less than 6 months ### "Semrush is a comprehensive tool for creating & monitoring backlinks & manage onpage" December 16, 2019 5.0 The overall experience with this tool is great and it is helping us to save our time in managing the backlinks and time Pros We have recently started using this tool for creating backlinks for our site and also with the help of this tool we can monitor the backlink of our competitors. Also, this tool is helping us to find out the onpage issues of our site and manage it. Also we can find the new content topics & do keyword research for our site and this tool is a comprehensive tool and we don't need to invest in another tools Cons This tool is a bit expensive otherwise this tool is great but they should come up with another plan which small businesses like us can easily afford it Review Source Sarah S. Marketer Information Services Used the software for: 6-12 months ### "I use the free version and it rocks" October 26, 2019 5.0 Good tool for the freeware version online, I have no complaints Pros For the free tools included, you can't beat SEMRush. I have been amazed at the intel I get for their free tool. Cons No complaints, I am interested in trying out the paid version soon because the free intel is awesome. Review Source SG Seth G. digital marketing strategist Computer Software Used the software for: Less than 6 months ### "I Love SEM Rush~" October 13, 2020 5.0 Pros This software made it simple to set up projects and manage multiple websites. I can easily manage the keywords, ppc campaigns, and content writing in one place! Cons The limitations of keywords supplied by various searches. Reason for choosing Semrush It is an all in one product. Review Source Response from Semrush October 14, 2020 Hi Seth, thank you very much for your review! We loved it! VR Verified Reviewer Founder and CEO Computer Software Used the software for: Less than 6 months ### "Insightful view into how people find companies" September 9, 2018 4.0 Pros SEMrush captures the keywords people search that leads them to companies' websites. It's valuable to know what it takes for your content to break into page 1 of Google search results Cons There is a learning curve to understanding the different views of SEMrush Review Source VR Verified Reviewer Marketing Manager, Communications & Content Computer Software Used the software for: Less than 6 months ### "The SEO super-companion" December 9, 2018 5.0 Pros SEO is complex, and SEM provides tools for the most introductory marketer and the most advanced. They make it easy to understand and optimize our site. Cons There are lots of features and functionality, and that makes for a crowded and not overly beautiful UI. Review Source Cliff D. Marketer Marketing and Advertising Used the software for: Less than 6 months ### "Great tool, to many confusing options, no local" May 8, 2019 5.0 Pros the uses are endless indeed. SO many choices and functionality if was a chore just to learn a few. Cons Too many options. It's like SEMRush did not focus on a particular marketing customer but tried to please ALL marketers. That does not work for us who focus on local, which they do not support. Review Source VR Verified Reviewer Head Astrologer Individual & Family Services Used the software for: Less than 6 months ### "Very helpful for SEO" January 31, 2019 5.0 Pros I love being able to input the websites of my competitors and being presented with a nice, little, analysis of which keywords are driving traffic to those sites. ;) Cons I'm sure I'm not getting full use out of it but for now this has helped me tremendously. Review Source VR Verified Reviewer consulente Broadcast Media Used the software for: I used a free trial ### "free consultant" January 18, 2019 4.0 I partecipate at meny seminar and i m so glad you help me to improve my web knowledge Pros I think it's very important for every company that need to know how their costumer do. A lot of information for merketing and sales Cons Is not so easy to speak with you for further information Review Source VR Verified Reviewer Marketing Director Marketing and Advertising Used the software for: 1-2 years ### "Great media intelligence tool" June 30, 2016 4.0 If you want to get a quick 360 view of what your competitor is doing. All you got to do is type a url or a keyword ands SEMRush picks it up from there. Pros Easy to use. Data is accurate. Cons None, to be perfectly honest. Review Source PS Patrick S. Account Manager Marketing and Advertising Used the software for: 2+ years ### "SEM Rush Review" December 11, 2019 4.0 I use this when pitching new clients to our agency to see what their competition levels are Pros The ease of use and how quickly data can be obtained. It is great for estimating competitor spend or where limited competition exists Cons Data is an estimate and when compared to actual client data it can skew heavily. Can't use it as hard data only an estimate Review Source LK Luka K. Business owner Retail Used the software for: Less than 6 months ### "Must have at any stage of your business" October 12, 2020 5.0 Pros How easy it was to navigate. I already knew what I wanted to export and now it was just left me to find. it. Dropdown on the upper left was the centre of my attention when became to switching to other toolkit. Cons Sometimes it would misreport high cost per click. Sometimes over $200 CPC. Review Source MB Moriah B. Marketing Coordinator Individual & Family Services Used the software for: Less than 6 months ### "Great product even if you're just learning SEO" February 17, 2021 5.0 Pros This product is easy to navigate and there are tons of tutorials online if you get lost! It also sends regular email updates on your site's SEO ranking. Cons Because our team hadn't focused on SEO previously, adjusting to a new tool was a big step. But so far, I have nothing negative to say! Review Source BC Ben C. Marketing Associate Used the software for: Less than 6 months ### "SEMRush is a great tool for SEO" July 27, 2017 4.0 Pros We use the keyword research portion of SEMRush extensively and it has been very reliable and typically returns great results. Their backlink checker is also a very useful tool and provides their own scoring mechanisms that make it easy to understand and communicate to other members on the team. They also continually add new tools like the SEO Content Template tool that is very useful. Cons The only real downside of this software is having to pay a higher price for historical data. That should be included with even the lower tiered pricing. They would get 5 stars for value for money if they included this in the lower pricing tier. Review Source VR Verified Reviewer Content Marketer/Copywriter Sports Used the software for: I used a free trial ### "SEMrush Review" January 8, 2019 5.0 Pros As a Content Marketer, I use SEMrush all the time for SEO research and content topic generation ideas. I find their topic clusters both creative and helpful to the idea generation process. Cons It is VERY pricey for what it is offering, in my opinion. Review Source VM Veronique M. Marketing Director Education Management Used the software for: 1-2 years ### "Search Engine Marketing and More" October 14, 2016 4.0 I have been using SEMRush for over a year, first for SEO activities and now for benchmarking our company's activities on social media. The tool has many functionalities, and is adding more frequently. Pros Breadth of functionalities, usable by non-SEO experts. Benchmarking capabilities on social media. Cons The user interface is improving, but still not the most user-friendly Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.