# Page 9 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 9 - Is Semrush the right Competitive Intelligence solution for you? Explore 2317 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151962/SEMrush/reviews --- Semrush 4.6 (2317) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 15th, 2026 # Page 9 - Reviews of Semrush ## Showing most helpful reviews Showing 201-225 of 2317 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Rafi K. freelancer Apparel & Fashion Used the software for: 1-2 years ### "#Semrush#" June 4, 2023 5.0 Pros Keyword Research: provides robust keyword research capabilities, allowing users to discover relevant keywords, analyze search volume and trends, and assess keyword difficulty. Users find this feature valuable for optimizing their content and improving their organic search rankings.Competitor Analysis: Semrush offers detailed competitor analysis, enabling users to gain insights into their competitors' digital marketing strategies. Users can analyze competitors' organic and paid search performance, identify top-performing keywords, and uncover new opportunities for their own campaigns. Cons Learning Curve: offers a wide range of features and functionalities, which can result in a learning curve, particularly for users who are new to digital marketing or have limited experience with similar tools. It may take time and effort to fully grasp and utilize all the capabilities of the platform. Review Source AJS Alyssa Joanne S. Content Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Best for SEO Content Marketing Managers" March 20, 2022 5.0 Pros I can say that is a great tool especially that I am an SEO Content Marketing Manager and it is important for us to see how people engage in our published materials. Cons I don't have anything bad or negative to say about , it's very helpful and I don't see any flaw. Review Source AM Alex M. Especialista en Facebook Ads Marketing and Advertising Used the software for: 2+ years ### "Herramienta imprescindible para SEO" October 10, 2022 5.0 En general es muy buena experiencia, lo recomiendo mucho ya que sin duda es una de las herramientas top que sobre todo para la parte SEO de cualquier proyecto se debe tener en cuenta. Pros Lo potente que es para identificar palabras clave y hacer un estudio de keyrwords con la profundidad que necesites. Cons Demasiadas funcionalidades, interfaz muy cargada de información y funciones. Un poco estresante. Review Source Meet V. SEO Executive Information Technology and Services Used the software for: 2+ years ### "One Stop Solution for Online Market Research" April 1, 2022 5.0 Overall it's excellent. Everyone should be try at least once in a work-life so you can compare with others for features and many more points. Pros After using , my effort in getting data is decreased by almost 50% because of all of the preliminary information I could get from the tool. Semrush is blessed for all online marketers and mainly for SEO's. You can check all your competitor's data in a few minutes, which is very accurate, so you can trust and make a plan for your work quickly and get an unexpected result. I strongly recommend using this tool because it is pocket-friendly compared to all alternatives, and it's straightforward to use and understand. Cons As of now, I can't say anything for any minutes point because I can't face any till date. Review Source AV Alex V. National Dir. of Marketing Hospitality Used the software for: 2+ years ### "SEMRush is your BASE TOOL" January 18, 2022 5.0 Pros We love the keyword research aspects and advertising research aspects of this tool. Cons I think it requires a bit of a learning curve, so maybe just getting a series of youtube videos would be good. Review Source Rehan K. Senior Tech Support Advisor Information Technology and Services Used the software for: 2+ years ### "Best platform for an agency." May 19, 2022 5.0 Best platform for an agency. It has all the tools in the sameplace. It is worth the money. However would not recommend to a freelancer as it is costly. Pros Keyword tracker,SEO status, website audits or website health checks are most useful tools. It helps us find which specific keywords are ranking and can be much helpful. Cons Only con is that keyword for position tracking is a little more expensive than other tools in the market.Other than that no other features or tools are hard to use. Review Source VR Verified Reviewer CEO Accounting Used the software for: 1-2 years ### "the best management and SEO tool" August 7, 2023 4.0 Pros its speed and ease of use Cons its price which is so high Review Source Response from Semrush August 18, 2023 Thanks for being a Semrush customer. It's great knowing that you're taking advantange of many of our SEO tools and appreciate how easy they are to navigate. We've priced ourselves competitively, given that we have over 55 tools and the most accurate and extensive database on the market. While the value goes beyond the cost, we have three tiers of pricing to fit different marketers budgets. CD Christine D. Digital Media Specialist Hospital & Health Care Used the software for: 6-12 months ### "Must Have Tool for Small Businesses " January 17, 2022 5.0 I’ve had a very positive experience with SEM Rush. It’s one of the most detailed programs out there and has really helped me to make the most of our content as we work to acquire new patients and raise brand awareness. Pros I like that SEM Rush has a lot to offer. I can customize so much for our needs, and as our needs change, there are a lot of new things to try. The reporting and metrics are detailed but easy to understand, giving me information on key metrics about our campaigns and our competitors. Cons There is a bit of a learning curve to it, mostly because there is A LOT you can do with it. Learning how to use the functions that are important to you (and which functions are important to you) means reading up on them and involves a bit of trial and error. Review Source Eduardo Q. Ingeniero de Sistemas Design Used the software for: 1-2 years ### "Semrush la mejor forma de hacer SEO" October 11, 2022 5.0 Implementamos para la planificación del contenido de nuestros clientes, bucando posicionar sus páginas por palabras clave adecuadas, y los resultados han sido asombrosos. Me gusta mucho Semrush. Pros cuenta con muchas herramientas que optimizan las estrategias SEO, hemos conseguido un mejor análisis de la competencia y conseguido una planificación de palabras clave más óptimo consiguiendo que nuestros proyectos tengan un mejor alcance, aumente su tráfico y por ende las ganancias. Cons Si bien es cierto es una excelente plataforma hay membresías que pueden ajustar para hacerla más accesible. Review Source Nimanthi R. SEMrush Computer & Network Security Used the software for: 6-12 months ### "is a tool suite for advanced advertising the executives" April 26, 2019 4.0 This enables them to exploit those as limited time open doors just as to widen their gathering of people reaches. Furthermore, the arrangement educates organizations what individuals are buzzing concerning on the web for them to discover a subject they can turn and identify with their merchandise and ventures. Pros is a tool suite for advanced advertising the executives. It gives proficient full perceivability into traffic originating from various correspondence channels and to pick up knowledge into the effectivity of their advertising approaches. As SEMrush gives significant commitment data, computerized advertisers are better furnished to position the brands they work with higher in the web crawler rankings and in the cognizance of their objective market by means of other media and strategies. In addition, SEMrush empowers promoting experts to pick up influence over their opposition by giving them profitable understanding into what their shoppers and prospects are keen on. When they have distinguished those points, they can utilize them in making all the more captivating substance. Exhaustive catchphrase looks into apparatus and area examination. Backlink following. Work area/versatile pursuit breakdowns. Venture based SEO crusade structure is particularly valuable. Catchphrase proposals and proactive SEO suggestions. Cons Needs watchword list the executives. A large number of its most inventive instruments includes still convey a beta tag. Competitive Advantage. offers information into the SEO strategies of contending brands. The arrangement demonstrates organizations what catchphrases support contenders' web crawler positioning, for them to make a technique that can counter that. Vital Advertising With SEMrush, organizations can contrast their promoting approaches and those of their opponents. Thusly, brands can discover what makes their rivals prominent with the shoppers promoting savvy. This additionally enables them to modify their financial plans by revealing the advertisement spend and return their rivalries have. Extended Social Media Reach A major piece of buyers is via web-based networking media channels. That is the reason it is basic for organizations to be the place their objective clients are. These stages can be used to augment commitment and they additionally make it easy to quantify the execution of a brand's social technique. Strategic Content Marketing With SEMrush, brands can discover how famous they are among netizens. Review Source Firoz K. Digital marketing strategist Marketing and Advertising Used the software for: 1-2 years ### "A must tool for all digital marketing professional for 360 degree SEO analysis" April 23, 2022 5.0 When I first started using , I was skeptical as to how it would help me with my marketing efforts. But to my surprise, the tool proved to be a great asset for me and my team. Semrush provides a variety of analytical reports that can be used to analyze the strengths and weaknesses of any website in terms of keyword, content, backlinks, traffic, bounce rate, type of content actually loved by search engines, and many more just in a flash of a second. I have found this to be such a relief when needing to do marketing research on competitors. Pros Being a digital marketing professional, I always want to stay up-to-date with the latest industry trends and track my competitor's SEO strategies. That's why I was so excited when came out. It's a tool that helps you with everything, from keyword research, that people are actually searching on the internet, backlink analytics, and gaps to generating SEO-related reports. It's so easy to use and provides me with all the data I need as far as SEO. It helps me identify my right competitors, what's working for them, and how I can improve on my strategies to take their place Cons Although is a fantastic tool for SEO analysis. The only thing that hurts is the price that I have to pay for using Semrush. If they make it more affordable. I am pretty much sure to use it at full capacity. Although, the price for this tool is worth it as helps to generate better ROI for our clients Review Source Response from Semrush May 13, 2022 Hi Firoz! Thank you for sharing your experience with us. We must admit that your review is an absolute music to our ears! We wish you best of luck with all of your future projects. Montserrat F. SEO manager Marketing and Advertising Used the software for: 6-12 months ### "Una buena solción para el SEO ON PAGE (Hay alguna mejor para el OFF PAGE)" May 25, 2023 5.0 Nos ayuda a realizar auditorias completas a un cliente y buscar las keywords con las que trabajar y en qué urls está posicionando para poder seguir estratégias similares. Pros Es una de las herramientas más potentes, ya que con herramientas free es imposible realizar auditorias SEO. Cons Es una herramienta un poco cara para cuando se tienen pocos clientes, con lo que hay que realizar servicios a un precio mas alto. Reason for choosing Semrush Sólo por una cuestión de precios Review Source Response from Semrush June 30, 2023 Hi there. Thank you so much for the positive review. We'll continue to provide value in the SEO world and make your job easier, have a great day! VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "Semrush is my go to tool" April 27, 2022 5.0 We use for SEO research and automated reports. It is extremely handy to have and one tool I do not think we could go without! Pros It has many handy features and tools that make SEO management a breeze. The automated reports for clients are absolutely amazing to have. Cons It is a bit expensive but it is feature-packed and the support is always fast so I am happy with it. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Extra features on . Was an overall better "agency" option Review Source ID Idrissa D. Founder Automotive Used the software for: 1-2 years ### "One of best online marketing tool you need to test once" March 13, 2023 5.0 I do SEO for my niche site. Aside from the normal SEO tools like keyword research, I used for content marketing, to improve my ads campaign.It helps me generate sales so I'm a happy user! Pros What I like about It's helped me gradually rank my main website page based on data I received-Tracking performance-Keyword Tracking-Keyword research-Advertising Research "This is a real weapon to scale your profit-Link Building Tool with a template for outreach- Social Media Tool Cons What I liked least about is its price just that. Review Source BH Bjorn H. Eigenaar Marketing and Advertising Used the software for: 2+ years ### "Poor customer support" August 2, 2023 5.0 Pretty bad customer support and a very bad mouthing account executive named \[sensitive content hidden\] . Pros Good tool and easy to use. Because of the problems i am thinking about looking for another tool. Cons Observe other websites is not working well. Customer support is terrible. I am customer for 3 years and started at the 7th of August. Suddenly they stopped my account at the 6th of July. When i submit this problem to \[sensitive content hidden\] , my 'account executive', she did not help me. "She couldn't look back" for 3 years. She gave me a headache every mail she sent. In the end we were on a call and the bad mouthing just continued. In the end customer support had two ladies who found the problem. First said: ok we extend 3 weeks. Second said: till the 7th of August. Result: a downgraded account. doesn't call me or send me a message. Only thing they care about is extending the product. But they don't care about their customers. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush I like the product. But in the end it is more than the product. Review Source Response from Semrush August 18, 2023 Hi Bjorn, we're sorry to hear about your negative experience with our Support team. We appreciate you working with us to get your account issues resolved and we look forward to our continued success together. AL Ariel L. Marketing Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Excellent Marketing Software—Has Everything You Need" May 29, 2020 5.0 My overall experience with is excellent. THere's a slight learning curve, as with most tools. But you get more value for your money. When you subscribe, you don't just have an SEO software; rather, you have access to the ultimate marketing toolkit. Pros What I liked most about is its comprehensiveness as a marketing tool. Most people compare SEMRush as an SEO tool (for keyword research and backlinks). But it goes beyond that. My favorite is the content marketing toolkit which is a suite of tools to help me beat the competition. It has all the tools you need to plan, research, execute and audit your content. Once you have your awesome content, the next step is to distribute them. That's where its social media toolkit comes in. You can post, curate, and frequently publish (re-use) social media posts. Yes, that's right. No need for a separate social media scheduler. Do you do link building? SEMRush also has its own link building tool built-in. You can perform all the "search operations" right within, which then plugs into a workflow where you can send out emails (from templates). It allows you to monitor everything inside one place. Pretty neat! Cons The one thing I didn't like is the setup process. I can't remember having some sort of onboarding experience (or maybe i just skipped it). I had to learn by going through other tutorials and help docs. Another thing i didn't like was integrating with Google Analytics/Search Console. My experience is that i have to connect it once per tool. Instead of only doing it once, every tool has to be setup like this. That said, it's still totally worth learning as it has pretty much everything you need. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush I chose primarily because of the content marketing toolkit. I write content on my own site plus for my clients. The tools help me speed up the research process while maintaining a relatively high quality. Review Source Response from Semrush June 1, 2020 Hi Ariel! Thanks for giving us such an awesome review! As for the setup process, you can request a free online demo and one of our representatives will conduct a walkthrough about all tools we have. We appreciate you enjoy using the tool, and will keep working on improvements! Jonny C. SEO Executive Financial Services Used the software for: 2+ years ### "An okay tool for quick SEO insights and report generation" July 21, 2018 3.0 Ability to keep a close eye on our SEO performance by tracking large numbers of keywords on a daily basis. The ability to create custom and data-filled PDF reports were also highly useful for internal meetings. SEO auditing for quick glances at potential new issues and alerts of competitor changes. Pros has now grown so that it has a feature for pretty much any aspect of digital marketing, whether that's SEO, social and PPC. The keyword tracking is one of the best elements. Daily position check on a good quota of keywords across your projects is great for quick references/health checks. The reporting element is by far SEMRush's best feature, especially if you're an agency or company that needs to produce branded reports. The reports are fully customisable and use a simple builder tool to quickly make professional and data-rich reports in minutes. The SEO audit tool doesn't feel like it's been expanded and improved much in recent years, but it's still one of the best features of the product. It's a pretty comprehensive and descriptive audit that is great for those with no to moderate SEO experience in improving SEO performance. Cons I feel they have become to bloated and lost their focus with the product features. They are trying too hard to be able to everything to some degree, rather than just focus on doing the SEO auditing and reporting as best as they can. Originally was loved by professionals because it was the go-to SEO audit tool, however I feel this is no longer the case. As they have tried too hard to add social, PPC and link metric tools into their product they have been left behind by competitors who can now provide more in-depth onsite audits. Their position tracking is still as good as can be, although it would be good if they could track other search engines such as Bing. Review Source MMS MD Mohiyuddin S. Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "SEMrush -A must have tool for your Digital Marketing Activities and Companies" September 16, 2022 5.0 Pros From SEO, SMM and analysis, Business research, blogs, competitors research and content writing to overall digital marketing. This is a much needed software needed to run business smoothly. Cons Sometimes paying extra for extra features pisses of. For many extra features we need to have a nice plan purchased so that we can use it at maximum capacity. Review Source Kevin M. Director of Business Development & Partnerships Marketing and Advertising Used the software for: 2+ years ### "Enterprise Strength SEO Management and Analytics" October 9, 2020 5.0 \- for day-to-day management of my SEO responsibilities, this is the workhorse in the industry - build by a team that understands SEO and how the business operates - reporting is industrial strength and highly customizable Pros \- provide excellent analytics tools for the three major areas of SEO: technical, content, and backlinks (reputational) - excellent keyword data for research and evaluation (proprietary database - not clickstream) - other digital marketing tools for social media and ads management in platform - other functionality and tools available with higher subscription costs: Google Data Studio integration; multi-device data views (and segmentation) Cons \- price point is at the higher end of the market - learning curve is higher because of the number of views/screens/functionality; advanced SEO practitioners will understand the functionality faster Reason for choosing Semrush \- scored better across the evaluation categories and criteria - full support and reporting function for all areas of SEO management - completely customized reporting (and delivery) - integration to Google Data Studio for online reporting delivery - independent data set for keywords; not affected by industry shifts in past 12 months (2020) Review Source Response from Semrush October 16, 2020 Thanks so much for leaving your great review, Kevin! If you ever have a question about the tool, feel free to reach out to us via mail@semrush.com to set up a call with our internal support team. They can walk you through a specific tool or show you best ways to use it! Marenyane M. I.T Technician Information Technology and Services Used the software for: 2+ years ### "The best keyword research tool for optimizing your site" April 7, 2022 5.0 My website rankings improved since I started using this SEO tool. I am able to find which pages have errors that hinder my site to rank high. I get a weekly report on how my site is performing. Pros it is free to use it is easy to use It is easy to find which keywords have a high search volume It makes it easy to find which keywords have a high SEO score It indicates which keywords a website can rank for It gives a weekly report on how your site has been performing It suggests ideas on how you can improve your site It audits your site and looks up for errors It will tell how a certain post is optimized Cons nothing to like about , it is so perfect. Reason for choosing Semrush it is free to use for a certain period of time, so I had no budget for paid tools Review Source Response from Semrush April 22, 2022 Hi Marenyane! We're more than happy to read your review; congratulations on improving your rankings! We wish you best of luck on your SEO journey! ;) Steve P. Webmaster & SEO Design Used the software for: 1-2 years ### "All Your SEO Base Are Belong To Us!" June 16, 2020 5.0 Overall is a super useful SEO toolkit worth every bit of praise it has received, including from the likes of \[SENSITIVE CONTENT HIDDEN\] fame. My primary client switched from AHrefs at my request back to SEMRush. Pros is a great hub for virtually every facet of SEO you can imagine - integrations for social media, analytics, search console, competitor research, the whole nine yards - that doesn't have too terribly steep of a learning curve. Cons is prone to highlighting the "worst" part of a site on any given auto-generated email or scan based on the metrics its own scans find, and a lot of them are unnecessary scare-mongering. For example, it's normal to have redirects on a well developed site, but this will come through as "9% of your site's pages have redirects!" It can spook a client who doesn't know any better. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Ease of use, new feature set, added integrations, fewer restrictions, and overall better user experience for both myself and my client. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) More features in , fewer restrictions on usage. Review Source Response from Semrush June 19, 2020 Thank you so much for your great feedback, Steve! We really appreciate it. As for the Site Audit tool warnings, you can hide the checks that you think are irrelevant to your website using the eye button. Greg D. Owner Used the software for: 6-12 months ### "I use SEMRush to monitor the SEO health of all my clients." October 10, 2017 5.0 From this one application, I can monitor the overall SEO health of multiple clients in multiple locations. I can run insightful, professional-looking reports to give to clients. And I can quickly research both their past history and their next steps. When it comes to SEO, is the only tool I need. Pros My favorite thing about is the keyword search tools. Even though keywords are everything when it comes to SEO anymore, they're still very important both for ranking and as an insight into a company's market share. I was an early user of products like Market Samurai and the Google keyword tool back when they both actually told you something useful. This isn't exactly like the early days of SEO, but it's close. You can search keywords and actually return quality, actionable data that you can use in your AdWords campaigns, on-site SEO, and Social Media optimization. Then once you've found the words you're looking for the Keyword Magic function allows you to drill down and discover long-tail and phrase match keywords. Whether you're looking for keywords to help you rank locally, nationally, or across the world, SEMRush is the best option for the money in my opinion. Cons I really don't dislike anything about . If I had to find a least-liked feature, it would be the steep learning curve. Unless you have a firm understanding of SEO concepts and strategies, it's easy to get lost in there. That said, the reason why there's a big learning curve is because there are so many features packed into one application. Keyword searches are only the beginning. You can monitor your Social Media rankings, your backlinks, your online reputation, and so much more with SEMRush. There's a lot to learn, because there's a lot to use. Review Source MM Matteo M. CEO Education Management Used the software for: 2+ years ### "A must have for international KW research and online business intelligence" April 7, 2022 5.0 Great experience for KW research and competitors' research. Pros Great KW DB and international support. Easy structure and KW export functionality - lets the user free to use the tool as one wants - without forcing any pre-constructed process or approach to KW research and SEO. Cons Excessive pricing fragmentation and not a great value for money when it comes to specific KWs one can track. Alternatives considered [SEOZoom](https://www.capterra.com/p/199639/SEOZoom/) Reason for choosing Semrush I still activated also SEOZoom, considering its good coverage of the Italian market (a key market for us) - but 's international focus makes it a must have for any international project. Switched from [SEOZoom](https://www.capterra.com/p/199639/SEOZoom/) Poor support of international markets Review Source Response from Semrush April 22, 2022 Hi Matteo! Thank you for sharing your feedback with us; we're excited to hear that you find our tool as a must-have for keyword research! Robert M. Marketing Director Information Technology and Services Used the software for: 2+ years ### "Semrush The tool that analyzes your competition" April 23, 2022 4.0 It's perfect for professionals, advertising agencies, market researchers, business owners and those interested in improving their brand's presence on the Internet. In my company is used for SEO, Website Traffic Analysis and understanding the behavior of website visitors, Keyword planning and analyze our website in comparison to competitors Pros I like as it is a tool designed to streamline and facilitate digital marketing activities. Semrush It is an excellent tool to analyze SEO and the competition, and to know the state of your web positioning. I like that it consists of several tools, it helps to search for keywords, it allows us to know about the strategies of the competitors. Its great advantage is that it is one of the few platforms that offers a multitude of variable data, showing you in a very visual way, which facilitates analysis and evaluation tasks. Cons It is so rich in features that I sometimes get lost. The Keyword magic can be confused, and in my opinion, it is a bit expensive for what it offers, if you offered more tools the price would be justified. Review Source Response from Semrush May 13, 2022 Hi Robert! Thank you for this wonderful and very detailed review! We're more than happy to read about your experience with Semrush and improvements you make while performing competitor research with our toolkit. Please note that our pricing follows industry standard models, and we offer three different subscription levels based on functionality just as you've mentioned. Moreover, if our Keyword Magic tool seems a little confusing to you, you can always reach out to us via mail@semrush.com or drop us a message on Twitter or Facebook so that we can share your feedback with our product team. Thank you in advance! VR Verified Reviewer Marketing Strategist Building Materials Used the software for: 1-2 years ### "Your must have SEO friend " January 17, 2022 5.0 Pros The tool is very easy to use. With our guru subscription we can currently monitor 15 different projects and 1500 keywords in total. Also the domain overview is very useful if you don't want to create a project. Very interesting also the possibility to schedule reports to share with the country managers. Cons It's not cheap at all. We went from $1,999.40 dollars (2020) to $2,299.40 (2021). The number of keywords seem to be a lot, but it isn't if you would like to monitor a reasonable number of keywords for each website. Suggested backlinks in the On Page SEO Checker are often competitors. Still, an additional user is way too expensive. It's a bit annoying to pause someone's work to access the platform at the same time. Alternatives considered [SEOZoom](https://www.capterra.com/p/199639/SEOZoom/) Reason for choosing Semrush We tried the free version and we were quite satisfied with it. That's why we decided to with the subscription. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.