# Page 91 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 91 - Is Semrush the right Competitive Intelligence solution for you? Explore 2317 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/151962/SEMrush/reviews

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Semrush

4.6 (2317)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated May 15th, 2026

# Page 91 - Reviews of Semrush

## Showing most helpful reviews

Showing 2251-2275 of 2317 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

SS

Sanjay S.  
Sr. Business Development Manager  
  
Used the software for:

### "I have used this SEM rush for analytical purpose, and it gave the fabulous results."

June 1, 2017

5.0

Done the competitors research

Pros

Reports , Analytical reports which the every business need at present. Keeps you up to date with your competitors.

Cons

Costing of this product is little bit on the higher side, since we are using the trial version and planning to go for the paid version.

Review Source

VR

Verified Reviewer  
Gerente de cuentas  
Accounting  
Used the software for: I used a free trial

### "Big Big Data Data"

January 18, 2019

5.0

One password to govern all them

Pros

Straight to the point, you find directly the data you need to improve your page: grow your search traffic, research your competitors and monitor your niche

Cons

hability to pipeline data from one menu to other

Review Source

HS

Hannah S.  
Content Editor  
  
Used the software for: 6-12 months

### "Excellent keyword and competitor research "

June 6, 2018

5.0

Pros

SEMrush was a no-brainer for us when we needed to start getting serious about keywords and strategic content planning. Besides the standard features, I love using SEMrush to get ideas for marketing and their customer service is phenomenal.

Cons

The price is unfortunate.

Review Source

AS

Andras S.  
Application Developer  
Information Technology and Services  
Used the software for: Less than 6 months

### "Good tool for SEO SEM"

February 3, 2021

4.0

Pros

\- Number of functions - Design is good - Social Media

Cons

\- Price is too high - Performance could be better

Reason for choosing Semrush

Through Capterra I've found it.

Review Source

Response from Semrush

February 9, 2021

Hi Andras, thank you for sharing your review! Please let us know about performance issues you've encountered by sending us an email to mail@semrush.com or DM us on any social media. We'll be happy to look at it!

MP

Mateusz P.  
Marketplace Specialist  
Computer Software  
Used the software for: Less than 6 months

### "An advanced SEO tool for professionals"

December 14, 2018

4.0

Pros

If you're an advanced content writer or SEO professional, SEMrush will provide you with all the advanced features.

Cons

It's not the most user-friendly keyword research solution on the market. It could also provide more extensive options to research content.

Review Source

JM

Jesse M.  
  
  
Used the software for:

### "SEMrush is an excellent website analytics tool."

November 3, 2016

5.0

We have been using SEMrush for a couple years now and it has provided excellent insight for our site optimization.

Review Source

MJ

Madeline J.  
Content Marketing Manager  
Apparel & Fashion  
Used the software for: Less than 6 months

### "Semrush"

March 8, 2021

5.0

My overall experience with Semrush has been ok.

Pros

What I like the most about Semrush is that it is easy to interpret and use while offering multiple features and functionalities.

Cons

What I dislike about Semrush is how expensive their program is to sign onto.

Review Source

VR

Verified Reviewer  
Inbound Marketing Strategist  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Full developed SEM tool"

November 17, 2017

5.0

Pros

Great tool to monitor, analyse your SEO. Helps with research, competitor analysis for ppc and content marketing.

Cons

not clear on projects and howto manage multiple accounts. This is mostly me rather than something negative on SEM Rush' part

Review Source

YA

Yasser A.  
  
  
Used the software for:

### "Best SEO Reporting"

January 9, 2017

5.0

Best reporting system out there. We are a medium sized SEO company and are always looking for better reporting for internal use. SEMRush provides all the information we are looking for and is Reliable. We have used many systems and often find errors in the reporting. We haven't had these issues with SEMRush and look forward to new updates down the road.

Review Source

AK

Aloun K.  
Operations  
Wholesale  
Used the software for: I used a free trial

### "Easily able to located alternative keywords for blog post "

April 12, 2022

5.0

Pros

It's easy to plug in general keywords for alternative SEO opportunities

Cons

perhaps they could provide competitor keywords

Review Source

Response from Semrush

April 22, 2022

Hey, Aloun! Thank you for your review. Please note that Keyword Gap offers a side by side comparison between keyword profiles of up to five competitors. All you have to do is enter the domains and choose the types of keyword rankings (organic, paid, or PLA keywords) to analyze. The report will then show you all of the top opportunities for each site, total keyword overlap, common keywords shared by all sites, and more. Hope it helps!

DP

Danilo P.  
Storie manager  
Retail  
Used the software for: Less than 6 months

### "Strumento unico"

February 9, 2023

4.0

Pros

Non ci sono strumenti così efficaci quanto questo. Aiutano a tenere monitorato il sito web.

Cons

Nessun aspetto negativo da segnalare per questo software.

Review Source

TB

Tierra B.  
  
Packaging and Containers  
Used the software for: I used a free trial

### "Standard SEO Monitoring tool"

January 31, 2019

3.0

Pros

It is great for SEO, Marketing and website analytics. Provides thorough and in depth data for marketing and web traffic

Cons

This software is very expensive, especially it has a limited user access. Although it is very insightful, I do not think the cost is worth it.

Review Source

ML

Mike L.  
SEO / Founder  
Internet  
Used the software for: I used a free trial

### "Great tool for on-site audits"

April 13, 2022

5.0

Great. I use it quite often to evaluate websites for clients, gives me an advantage in selling my services

Pros

Easy access to site audit tool that scans all web pages and offers recommendations and fixes

Cons

Dont really have any negative comments, they have great free and paid tools

Review Source

AD

Alex D.  
  
  
Used the software for:

### "Great for the novice SEO"

January 5, 2017

4.0

I have been using the SEMrush project feature to monitor keywords that my site targets. It's extremely user-friendly and you can set up custom email alerts for all sorts of search engine events. They are constantly releasing new features and actively seek feedback from customers. Overall, I am a satisfied with their offerings.

Review Source

FD

Francesco D.  
Social Media Manager  
Online Media  
Used the software for: Less than 6 months

### "Reliable tool to check your competitors keywords"

September 30, 2018

4.0

Pros

We mainly used it to make our Google Ads campaigns better and the tool performed well

Cons

Would be nice to have a cheaper plan for small businesses that need less features than the ones proposed in the most basic plan

Review Source

VR

Verified Reviewer  
Owner  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Right up there in SEO power tools"

March 28, 2019

5.0

Pros

Simple to use for the most part and some innovative features you won't find elsewhere

Cons

No major issues. In the end I think it's best to stick with one major SEO tool so tossing up between this and another

Review Source

AC

Aleksandar C.  
Director  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Helped us understand! "

October 12, 2020

5.0

Pros

We thought we knew what we were doing, but after we started using SEM rush we learned soooo much about SEO and what we need to do in order to better optimize.

Cons

Limited accounts for optimization, only 3

Review Source

ED

Esteban D.  
eCom Manager  
Business Supplies and Equipment  
Used the software for: I used a free trial

### "Helps a lot with SEO and SEM"

January 20, 2021

4.0

Pros

The insights you can get from it and the keyword magic tool

Cons

Oportunities with the local search and it could improve the report segmentation

Review Source

Response from Semrush

January 26, 2021

Hi Esteban, thank you for your review and the feedback on the tools and reports!

MJ

Mandy J.  
Managing Partner  
Online Media  
Used the software for: I used a free trial

### "The Features Are Endless"

February 28, 2019

5.0

Pros

It's still in beta, but they have a SEO Writing Assistant that helps you create the best SEO content. This is extremely helpful.

Cons

It's a bit of a learning curve setting everything up. Also, I wish they had a lower priced plan available.

Review Source

EA

Elias A.  
Founder  
Marketing and Advertising  
Used the software for: I used a free trial

### "A digital marketing swiss knife"

October 1, 2019

4.0

I like what SEMRush can do with all of the features especially keyword research and PPC data. I would advise on making better learning content.

Pros

Keyword data, PPC data, and backlink data.

Cons

There's a steep learning curve, and their training is all over the place.

Review Source

ZZ

Zoe Z.  
Web Analytics Manager  
Computer Software  
Used the software for: Less than 6 months

### "Solid SEO Tool"

February 17, 2021

5.0

Pros

It's relatively easy to set up, and have a lot of useful functions

Cons

There are too many tabs and tools, it's difficult to navigate without knowing exactly what you are looking for

Review Source

CB

Christina B.  
Demand Generation Manager, ESG  
Information Technology and Services  
Used the software for: Less than 6 months

### "Comprehensive Keyword Research"

January 18, 2022

5.0

The domain overview helps us understand competitors' SEO strategy and the keyword magic tool is great for informing content and paid strategy.

Pros

I find the Keyword magic tool to be incredibly helpful to understand topical landscapes and inform content and paid SEO ads.

Cons

I feel like there are so many functionalities available, but it's hard to know what's possible.

Review Source

ML

Mira L.  
  
  
Used the software for:

### "One of the main tools in our SEO arsenal"

November 10, 2016

5.0

SEMRush is one of the main SEO tools that I use to perform research on organic and paid search. I use it to do competitive research around organic and paid search and assess where the gaps and opportunities for my clients are. Really easy to use, great value for the money.

Review Source

Christopher N. D.  
Managing Attorney  
Law Practice  
Used the software for: Less than 6 months

### "Essential for AdWords professionals. "

October 23, 2018

5.0

Pros

The level of detail and features is huge. You can lose yourself in it.

Cons

The month to month pricing prices many people out.

Review Source

BO

Brooke O.  
  
  
Used the software for:

### "Good Alternative to Compete.com"

January 14, 2017

4.0

After Compete.com shut down, we looked for an alternative software to track our competition. The dashboard takes a little bit of time to figure out what all functionality is there, but after the learning curve is over, the functionality is really useful.

Review Source

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