# Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Semrush the right Competitive Intelligence solution for you? Explore 2316 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151962/SEMrush/reviews --- Semrush 4.6 (2316) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Reviews of Semrush Ease of use 4.3 Customer Service 4.4 ## Pros and Cons in Reviews Suzanne C Small Business OwnerMental Health Care, Self-employedUsed the software for: Less than 6 months. “This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo business owners realistically have.“ January 29, 2026 Alp A DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics look like garbage in position tracking, when infact they're booming.“ December 16, 2025 Suzanne C Small Business OwnerMental Health Care, Self-employedUsed the software for: Less than 6 months. “It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it daily.“ January 29, 2026 AG Allison G Marketing Strategy ConsultantMarketing and Advertising, Self-employedUsed the software for: I used a free trial. “They give you the run around and require you to jump through hoops to cancel their free trial and then deny even when you've done what you're supposed to do.“ January 14, 2026 Henry Y Project ManagerDesign, 11 - 50 employeesUsed the software for: I used a free trial. “Comprehensive SEO suite with deep insights, versatile competitive tools, and valuable for digital marketing.“ January 16, 2026 JP John P Transport BrokerTransportation/Trucking/Railroad, 11 - 50 employeesUsed the software for: More than 2 years. “It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional.“ January 30, 2026 AM Andrew M Senior Web Design ManagerInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind.“ July 30, 2025 Eva C OwnerReal Estate, 2 - 10 employeesUsed the software for: More than 2 years. “At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time.“ January 7, 2026 ## Showing most helpful reviews Showing 1-25 of 2316 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Bithi P. SEO expert Market Research Used the software for: 2+ years ### "Best keyword and seo audit tool for me." October 2, 2024 5.0 Semrush helps me to do technical analysis of any clients website, after analysis of website, i can make perfect report. How can i improve website rank, any amatures can understand. User interface and learning curve is very easy, even amatures can do well. Pros Keyword magic tools is awesome helps me to identify new low targeted keyword with no time. As well other services, it also have domain search option to study website keyword and search volume metrics. Result of semrush is more accurate than others. Cons I did not fins any lacking in this software. In this price range it gives a lot. Switched from [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Price is higher and need to get data, which is available at Semrush. Review Source JM Jose M. Owner Marketing and Advertising Used the software for: 2+ years ### "Reliable Data That Helps Me and My Clients Grow" December 18, 2025 5.0 I’ve been using Semrush since 2020, and it’s become a must-have tool for my business. It has helped me grow by making it easier to access reliable data quickly and make informed decisions. More importantly, it allows me to support clients better by having all the insights I need in one place. I highly recommend Semrush for business owners and agencies. Pros What I like most about Semrush is the quality of the information and how easy it is to use that data with real clients. I use it to show businesses where they stand with SEO, how they compare to competitors, and where clear opportunities exist to grow. Semrush has helped me win new clients by showing the tools and process I use, and it’s been essential for improving websites and blogs through keyword research, competitive analysis, and small weekly optimizations that add up over time. It’s a practical tool that supports long-term growth, not just reports. Cons The main downside is that Semrush can feel overwhelming at first due to the number of tools available. However, the customer support team is very helpful and does a great job walking you through the platform, starting with the most important features and then covering smaller tools that can also make an impact. I often recorded support sessions so I could rewatch them later, since there’s a lot of valuable information and tips to absorb all at once. The more you understand the tool, the more value you get from it. Alternatives considered [Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/) Reason for choosing Semrush I chose Semrush over other tools because it offers more complete data in one platform. Review Source Arsene S. Merketing director Internet Used the software for: 2+ years ### "Unwanted add-on charges, no refund, and no easy way to remove payment details" April 1, 2026 1.0 My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features. However, that positive impression was completely overshadowed by a very poor billing and account management experience. I was charged for an expensive AdClarity add-on that I did not clearly intend to subscribe to, and the charges continued until I noticed them. When I contacted support, my refund request was denied. I also found it very frustrating that I could not simply remove my payment card directly, and that removing the add-on required contacting support by email and waiting up to two weeks. As a result, my experience went from initially positive to deeply disappointing, mainly because of the lack of transparency and customer control. Pros The platform is comprehensive and includes a wide range of SEO and competitor analysis tools. Semrush Cons The biggest issue was not the software itself, but the billing practices. An expensive add-on was charged to my account without clear and informed consent on my side, and once discovered, no refund was offered. On top of that, I could not directly remove my card, and canceling the add-on required contacting support and waiting up to two weeks. That creates a very poor level of trust for a platform charging business customers at this price point. Review Source JAR Jose A R. SEO Consultant Information Technology and Services Used the software for: 2+ years ### "The Swiss Army knife for maximizing digital marketing with competitive intelligence" December 18, 2025 5.0 Overall, it saves you a lot of time and work in different areas of digital marketing by centralizing everything on a single platform, with a fairly large database of keywords and backlinks, making it possible to analyze/work on any digital project, whether they are small digital businesses or large projects, their support is quite good, even offering a multitude of training resources and new AI-related features that they are introducing. Pros The Swiss Army knife for maximizing digital marketing with competitive intelligence: Keyword Research, On-Page SEO, Off-Page SEO, Local SEO, SEM, Visibility/Traffic Analysis of online projects, Social Media Marketing, AI-assisted SEO Friendly Content Generation and many more tools in a single platform. Cons Although it has some features/functionalities with modular pricing depending on whether you want to activate them or not, there is a base price that includes many features that I practically don't use, and I would prefer a more modular initial price or a possible cheaper monthly fee. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Free plan with some features included with no time limit Review Source JA Joseph A. Digital Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "Semrush, the digital marketers secret weapon." July 11, 2025 4.0 Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available. I was able to get a very thorough look at the rankings, serps, and keyword optimization for each page and my competitors. Pros I like how easy it is to navigate the website even when there are so many options and features available. It never gets overwhelming. Cons I dislike the reporting options that are available, as far as exporting and creating reports for clients. It didn't have the type of reporting that I was looking for. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush The overall feature list and other reviews we saw online, swayed our decision. Review Source AL Alexandra L. Customer success manager Marketing and Advertising Used the software for: 1-2 years ### "A must have for any SEO agency" July 16, 2025 4.0 Overall, SEMrush it’s a great tool. We use it daily at work for many different reasons: keyword research, keyword opportunities, compare to competitors, backlink audits, etc. Pros Helps to make an organic traffic assesment, make organic keyword research based on traffic volume, keyword difficulty, find other keyword alternatives, compare website behaviour with competitors, make reports, and find organic traffic opportunities. It’s time saving when it comes to keyword research, with the use of AI also lets you know if a website is able to rank on this keyword and what needs to be optimized. Cons We operate on a smaller country with its own language, so many keyword information are not always available. The reports are based on SEMrush database so it’s not always accurate. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[Screaming Frog SEO Spider](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/) Reason for choosing Semrush SEMrush was much easier to use and had more tools. Review Source DM Daniel M. Owner Marketing and Advertising Used the software for: Less than 6 months ### "STAY AWAY FROM SEMRUSH" November 13, 2025 1.0 My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation. Customer support is not really interested in helping you. Pros Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online. Cons This is not a customer experience focused business. I was showing a client the platform and trying to convince them to adopt it. I have sold many accounts on Semrush in the past. I requested a refund and was denied even though i requested it just hours after the initial charge. Not much thanks for opening several accounts with them for customers. Alternatives considered [Screaming Frog SEO Spider](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/) Reason for choosing Semrush Because they always try to work with you and believe the customer is mostly always right. Semrush makes too much money to care about customers anymore. Review Source VR Verified Reviewer sales lead Construction Used the software for: Less than 6 months ### "NO TRIALS, NO REFUNDS, NOT WORTH IT" October 8, 2025 1.0 Pros I was on trial for multiple things on the platform and have asked for refund multiple times. They rejected my refunds and charged me for the whole year. I tried to ask for a refund they rejected it 3 times. Their tools that cost thousands of dollars are useless and not worth half of the price that they list it at. Will be moving on to AHREF. I'm new to the SEO game, lesson learnt. STAY AWAY. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Semrush was expensive, no trial, charged me for the whole year and their features were not useful for the most part Review Source HH Humberto H. Marketing Director Design Used the software for: 1-2 years ### "Cancellation policy its a scam and the Organic data for SEO was terrible " July 8, 2025 2.0 No great, I compared the data to other platforms including Google products and the data was way off! Pros Not much, the new design looks cool, but that's about it. I dont really have anything else I can say. Cons Too many upgrade services, constantly upselling the product! The cancellation policy is a total scam. Switched from [Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/) Though I would try something better but I was wrong Review Source AH Amir H. E-Commerce Manager Retail Used the software for: 2+ years ### "Maximizing the presence of our retail store." February 26, 2026 5.0 Organic traffic is our sales generator as an E-Commerce Manager. I rely on this in order to maximize the visibility of our store. It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features. Pros The quality of data in terms of search volume is outstanding, as it enables us to find high-converting retail keywords, as well as new ideas of small businesses online. Cons The website construction and administration attributes seem to be as an after-thought and the customer care is usually sluggish whenever we have pressing issues concerning the security of our accounts. Review Source JB Joe B. CEO Computer Software Used the software for: 2+ years ### "Good SEO tool with strong features but some billing hiccups" December 5, 2025 4.0 Functionally, Semrush has done what we needed: monitor technical site health, track rankings for key terms, and give a quick read on how we compare with competitors. For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities. We did have a difficult experience around add-ons and renewal, which was frustrating initially. That said, once the issue was fully understood and escalated, Semrush support resolved it by removing the add-ons and issuing full credits for the disputed charges. Overall, the product itself is strong and we continue to get value from the core Pro features. With some improvements to add-on transparency and renewal communication, it would be even easier to recommend. Pros The core SEO features are solid. The Pro plan gives a clear view of site health, keyword rankings and basic competitor visibility in one place. Site audits, keyword tracking and simple competitor checks are easy to run and interpret, which has been useful for a small B2B SaaS like us without a huge in-house SEO team. Once projects are set up, it’s straightforward to monitor how our SEO is performing over time and to spot issues early. Cons The platform is powerful, but the interface and pricing structure can feel complex if you’re not using it every day. There is a learning curve in understanding which features and limits you actually need, and how add-ons interact with the main subscription. We did experience confusion around add-ons (SERP Gap Analyzer and Local Pro) and how they affected our renewal. At first, the focus in support was on internal refund policies rather than on clearing up the underlying issue. However, after escalation Semrush ultimately removed the add-ons we didn’t need and issued full account credits for the associated charges, which I appreciate. I would still like to see clearer visibility and simpler management of add-ons in the UI for business customers. Review Source ANDREY V. CEO Marketing and Advertising Used the software for: 2+ years ### "Must Have For Scaling Paid Search" October 21, 2025 5.0 Pros SEMRush is a must have for anyone running paid search and working with multiple clients. The visual reporting is second to none and help produce easy to understand reports that I can pass on to clients, worth every dollar. The data is invaluable for building and scaling campaigns. Every interaction with support has been helpful and timely. Cons There is a little bit of a learning curve if you have not used similar tools previously, but once you learn how to use it, it is very powerful. Review Source IM Isidora M. Founder and Full Stack Marketer Marketing and Advertising Used the software for: 2+ years ### "A daily essential in my digital marketing work 🧡" June 3, 2025 5.0 I’ve been working with Semrush since 20 19. It’s the only tool I’ve stayed with throughout all the phases of my career from corporate roles to marketing agency founder. Rich in features and constantly evolving with the marketing industry. I’ve built so many SEO strategies - It’s honestly a part of my daily routine now - just like my morning coffee ☕. Pros Semrush is a full digital marketing command center. From keyword tool, competitive analysis and SEO audits to content ideas and ad research, everything is just a few clicks away. What I love most is how it helps me connect the dots between data and action. I can quickly see what’s working, what’s not, and what to do next. And honestly, it makes me look really good in front of my clients. 😄 Cons Nothing, really. I've been using it for years and it just keeps getting better. They are always innovative. 😊 Review Source Melissa A. President Marketing and Advertising Used the software for: I used a free trial ### "Not-so "Free Trial"" December 9, 2025 1.0 I started a trial so I could see the features, but the trial was limited. On the seventh day, I saw that my card was charged. Now I have to jump through hoops(chat and email support ticket) to request a refund. This "7 day free trial" is misleading. Pros Seemed to have intuitive tools, but you could not utilize them during the trial period. Can not really evaluate. Cons Happy to take my money and run during a trial period. No one from the company reached out to us during the trial period to walk us through the platform. This was probably on purpose. Review Source MJ Maddie J. SEO associate Hospital & Health Care Used the software for: 1-2 years ### "Semrush Review" April 10, 2025 5.0 Pros The Site Audit and Position Tracking tools are amazing for quick facts on your site. The Keyword Magic Tool is super helpful for deep research on keywords/queries. Cons The pricing is pretty expensive for small businesses. The whole software can be a bit overwhelming at first, but it is easier once you get the hang of it. Review Source mC maza C. Consultant Financial Services Used the software for: Less than 6 months ### "SEMRUSH Review" April 30, 2025 5.0 Its a very powerful tool, just keep learning and take courses . Its a very important tool for SEO and online marketing. This tool is very good for business owners that want to grow Pros i love how Semrush shows me exactly which keywords to target and helps me track how my content is doing. love the keyword tool and competitor analysis Cons To be 100% honest its overwhelming , I took a udemy course to help me with Semrush. you have to keep educating yourself , youtube videos courses . Its a little tricky, Review Source Deyan G. Managing Editor Internet Used the software for: 2+ years ### "Very good tool, but I'd still choose ahrefs." February 10, 2025 4.0 Overall, it's been a positive experience. I use it alongside ahrefs, but I trust ahrefs' estimates more. Pros I love the interface. It feels much more user-friendly compared to ahrefs. Cons The site audit isn't as good as ahrefs'. Review Source AW Andrew W. Owner Marketing and Advertising Used the software for: 1-2 years ### "Powerful marketing software " April 10, 2025 5.0 Pros Semrush is the largest SEO tool available - quite useful if you've got the budget Cons The pricing is on the steeper side for most features, and you'll find the daily search limits rather restrictive Review Source MK Mohit K. SEO Manager Information Technology and Services Used the software for: I used a free trial ### "Useful tool for SEO" December 18, 2025 5.0 Overall, its expereince is really good. It helps me understand my website better and plan my work. Its useful when you start practicing regularly. Pros Its easy to use. I can quickly check the insight without any issues. It saves a lot of time and for better decision. Cons Its price. For small business owners, It still feels costly. Also, some tools take time to understand, and at times it feels little confusing. Review Source SM Safia M. Project Lead Marketing and Advertising Used the software for: 1-2 years ### "Overall good tool" January 16, 2025 4.0 Great experience. No SEO tool has it all which is why we have had to combine multiple tools for different use cases. Pros We use both Ahref and Semrush at our agency. Semrush is mainly use for local rank tracking which is something Ahref is lacking. I also think the data is more accurate as Ahrefs is under reporting by alot. I have learned a lot from Semrush academy and have completed many certificates. Cons The content writing tool needs some serious refining. Review Source KK Kelli K. President Non-Profit Organization Management Used the software for: 6-12 months ### "Check website health" November 10, 2025 4.0 Pros Like the website review to make sure pages and links aren't broken, how we can optimize content and SEO, etc. Cons It doesn't tell you exactly where the error is on the page, so I have to spend time figuring out where the error is coming from and if it is legit Review Source VR Verified Reviewer Senior Account Manager Marketing and Advertising Used the software for: 2+ years ### "Robust & Complex" October 15, 2024 4.0 It is a robust platform for digital marketing professionals, offering extensive tools for optimizing online presence, but its complexity and cost may pose challenges for smaller users. Pros Semrush offers comprehensive SEO and marketing tools, providing valuable insights into keyword research, competitor analysis, and site audits. Cons The pricing can be a bit steep for small businesses, and I find the interface overwhelming at times due to the sheer volume of features. Review Source mD marvin D. owner Design Used the software for: 6-12 months ### "SEMRUSH ROCKS!" October 31, 2024 5.0 Top notch - its the best of its kind! Primo! Pros SEMRUSH is one of the best Internet marketing tools EVER! Cons price has gone way up - though they do constantly improve the platform Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush SEMRUSH does more - has better features. Review Source VR Verified Reviewer Head of Marketing and PMM Information Technology and Services Used the software for: 2+ years ### "One-stop shop tool for your SEO needs" November 11, 2024 5.0 Overall, my experience with SEMRush has been good. It's almost like a one-stop shop for everything SEO. Pros SEMrush has proven to be very effective in shaping my team’s content and ad strategies. I also really appreciate the Competitors Discovery feature, which reveals the SEO approaches of similar organizations—perfect for identifying new players in the market. Cons It works well overall..I only wish that the customer service had more SEO experts on board. They do a great job at describing current features but not so much on consulting on SEO best practices. Review Source Angela W. Digital Marketer Apparel & Fashion Used the software for: 2+ years ### "My Experience with Semrush" August 28, 2024 5.0 Semrush is an intuitive and user-friendly tool that I primarily rely on for keyword research. Among the various keyword research tools I utilize, Semrush stands out as the first software I adopted in 2014, and it has remained an integral part of my SEO strategy ever since. Pros I highly recommend Semrush as an effective tool for generating and identifying keywords for SEO optimization. I consistently utilize this and other resources to identify popular, searchable keywords that enhance online visibility for my website. Cons I can't think of any cons with Semrush at this time. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.