# Page 11 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 11 - Is Semrush the right Competitive Intelligence solution for you? Explore 2318 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151962/SEMrush/reviews --- Semrush 4.6 (2318) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 15th, 2026 # Page 11 - Reviews of Semrush ## Showing most helpful reviews Showing 251-275 of 2318 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use BO Bruna O. Marketing Information Technology and Services Used the software for: 6-12 months ### "Un outil indispensable pour la stratégie marketing" November 15, 2023 5.0 Pros J'utilise depuis un certain temps pour mes besoins en marketing, et c'est un outil que je trouve extrêmement utile, surtout pour tout ce qui concerne la stratégie marketing. L'une des fonctionnalités que j'apprécie particulièrement est la possibilité de comparer mes performances avec celles de mes concurrents. Cette fonctionnalité offre une perspective précieuse sur où je me situe dans mon secteur et comment je peux améliorer ma stratégie pour rester compétitif. En outre, la recherche de mots-clés avec Semrush est un autre point fort. Elle me permet de choisir les bons mots-clés pour mes contenus, assurant ainsi que mes efforts de marketing sont bien ciblés. Cette fonctionnalité est cruciale pour élaborer une stratégie de contenu qui résonne avec mon audience cible. Le suivi de position est également un aspect que je trouve très utile. Il me permet de suivre l'évolution de ma stratégie, de voir comment mes contenus se classent pour des mots-clés spécifiques, et d'ajuster ma stratégie en conséquence. Cons J'ai pris un peu de temps à comprendre comment l'utiliser et le paramétrer. Review Source BC Brenda C. Owner/Founder Marketing and Advertising Used the software for: 2+ years ### "The Best All-in-One SEO/SMO Tool Available!" April 27, 2022 5.0 I am an SEO/SMO expert and need to be able to rely on the data provided to make the best decisions for my clients. has \*never\* let me down. Between Semrush and Google, I really don't ever have to waste time anywhere else. Pros There are so many features built into this platform that I, even after using it for 6+ years, haven't even used them all. Being able to have every aspect of keyword research and all the associated tangents in one place is invaluable. Everything that is of value is right here in one place. Cons I do really miss being able to see keywords side by side within one search tab. Having to open multiple tabs in my browser to do this is a bummer. Review Source Response from Semrush May 16, 2022 Hi Brenda! Thank you for sharing your experience with us. Wow! 6+ years using Semrush and find it invaluable; that is absolutely amazing to hear. As for the seeing keywords side by side, you don't need to open multiple tabs at the same time; you can just export all the needed keywords you're working with to a CSV/XLSX file. Or you can also send keywords to the Keyword Manager. Hope it helps! MB Maegan B. Designer Design Used the software for: 2+ years ### "Highly Recommend" August 4, 2023 5.0 is a pleasure to use and I don't regret paying for it. It is easy to use and adapt to. Pros is comparable to Ahrefs in quality at a more affordable price. Cons There are too many ads targeted to me when I am already a client. The ad spending is excessive and that money could be used elsewhere. Review Source Response from Semrush August 18, 2023 Thanks for your recommendation—we appreciate you recognizing the value and ease of using Semrush! We can't guarantee that you'll never see our ads, but we can try to lower the number you receive. Feel free to send us a DM on Twitter or Facebook with your email(s) and we'll put you on an exclusion list. TV Tom V. CEO / Owner Internet Used the software for: 2+ years ### "After 4 years being a customer this company rips me off" November 11, 2020 1.0 I feel ripped off by . We are customers already for 4 years. We always have enough with one user. Now, we have been loggin in, by accident, from a few different locations. This is because of remote working due to corona and it was unclear in the team who was responsible for Semrush. Now is our account suspended, which I can understand. But the only 'solution' is that I have to buy a €540 extra user. But wo do not need that! I told them this was an accident and that one user is enough for us. Which it always has been for 4 years. But we can only get our account back with paying 540€. And a refund of the unused service is also not possible. This feels like bribery. \[SENSITIVE CONTENT HIDDEN\] was 'helping' me, but only offering me this upsell that I do not need. It is a shame to be treated like this after being a loyal customer for 4 years. I will recommend other potential customers SeRanking. It is much cheaper, has almost the same features and they will not rip you off with unwanted upsells. Shame! Pros It has a lot of features, in dept analysis. Cons It is expensive and there are quiet a few other, much cheaper alternatives where the customer service doesn't rip you off! Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) They don't bribe me. Review Source Response from Semrush November 13, 2020 Hi Tom, thank you for your review. We have investigated the situation - it seems like multiple users logged in from different locations under your account for 3 times, which triggered our security system, and we sent several warnings before your account was blocked. We kindly remind you that by default, the account only includes 1 user, adding extra seats is a paid option. As far as we know, you account was unblocked by the team after finding out that your team logged in accidentally from different locations. If you still have any questions, please email us at mail@semrush.com and we will be happy to answer them! VR Verified Reviewer SEO Manager Publishing Used the software for: 2+ years ### "A must-have for competitive analysis" October 14, 2020 5.0 The experience has been great. I couldn't do my job without this tool. Customer service is sometimes slow to respond, but I haven't had to use them very much. also had great tutorials and webinars to help anyone regardless of what level they are in in the SEO industry. Pros I've used in my current and previous role and it's a must-have for competitive analysis and rank tracking. I use this tool daily to monitor my top rankings and keywords. I use it to see where competitors have lost or gain keywords and use this information in my SEO strategy. Cons While it's great to have a social media toolkit, it's weak compared to full-featured social media software. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush I was familiar with the tool from a previous role and other tools were too expensive. Review Source Response from Semrush October 15, 2020 Hi, thank you so much for your review! Great to know you believe SEMrush is a must-have! We're honoured to hear this. Thank you for the feedback on our SM toolkit - we're currently working on developing it further! Don L. Principal Marketing and Advertising Used the software for: 2+ years ### "Indispensable Daily Tool for Advertising, Marketing, SEO Agencies " April 30, 2022 5.0 I used a lot of the competition over the years and is the best value for the money. Pros I use this for almost every client on a daily basis. It truly is an all-in-one platform. Huge fan and would absolutely recommend it. Cons Because of its tiered pricing some whole functions aren't available at all pricing levels. It would be better if you only got five to ten on the pro level and unlimited at the guru and business level. Alternatives considered [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) Reason for choosing Semrush Better all-around tools for ads and SEO. Review Source VR Verified Reviewer SEO Marketing and Advertising Used the software for: 1-2 years ### "Good tool if you use it 100%: Good writers marketplace and keyword discovery" May 8, 2024 5.0 Perfectly organised to take a tour for every section on the menu and create a to-do list for your SEO project. Pros The keyword discovery is a must. You can study your competitors rankings and spot new oportunities. Once you have the ideas, you go to the marketplace searching for writers and your SEO job is half done. Cons The tool cannot replace your brain. You need to add something special to your site, and the tool does not spot the "wow" factor on any site. But this is not its fault, just people that only work "filling the blanks" will have a 100% score and still no ranking Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Ahrefs gone too expensive and is better organised for SEO tasking Review Source JT Jeff T. Head of Digital Retail Used the software for: 1-2 years ### "SEMrush is the gold standard for SEO and PPC management within an enterprise." January 17, 2022 5.0 Since implementing , we have increased revenue through search engine optimization by over 30% vs. 2020. Great support and an online training library provide our team with the best option to support this area of our business. Pros provides a complete tool kit from which to research, measure, and optimize your website. SEO management can be a daunting task for teams to get direct feedback on the competitive landscape, keyword research, and ongoing measurement of SEO performance and placements. Having a single viewpoint from which to manage this is essential and SEMrush is the best option in the market. Cons Next-generation tools such as automated content writing and keyword suggestions are in beta and need to be fully rolled out to be able to utilize for our website. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[Conductor](https://www.capterra.com/p/155139/Conductor/) Reason for choosing Semrush Cost, market position, user experience Review Source Femi D. Blogger Computer & Network Security Used the software for: 2+ years ### "Semrush review" July 17, 2022 5.0 It's easy to use and gives well detailed information and it's quite cheap Pros is the best SEO tool, it help to analyse keywords and give better results and a way to go to give better results Cons It can be a little bit techy to new user. Review Source VR Verified Reviewer Digital Marketing Specialist Furniture Used the software for: 6-12 months ### "SEMRush is an essential tool in my digital marketing toolkit." April 27, 2022 5.0 I've been using through my job and it has provided me with many useful tools to use in my digital marketing. It took a little while to learn, but once I got the hang of it, I was hooked. Pros It helps me find the best keywords my PPC campaigns, and it lets me know exactly how to optimize my website for proper SEO. I love that it lets me know exactly what issues might be dragging my site down in rankings, and then tells me exactly how to fix them. Cons It's expensive and limited by a tiered pricing structure. It could also be a little easier to learn and use in regards to in-depth keyword research. Reason for choosing Semrush might be expensive, but it's more reliable and more efficient than any of its competitors. Review Source MC Megan C. Director of Marketing Financial Services Used the software for: 1-2 years ### "SEMrush is the all-in-one tool every small business needs" January 18, 2022 5.0 is a wonderful tool for small marketing teams and small businesses. The competitive insight is extraordinary, the key word tool and tracking helps us keep our website updated with our SEM efforts, and the reporting is extremely useful in helping us stay aligning with our Marketing KPI's. Pros has been a very helpful tool as we've transitioned our website, continued to build our presence on search engines, and has provided us an advantage by providing us with competitive insights. Cons Sometimes the reporting notifications are a bit misaligned with what is actually in the report. However it does bring attention to smaller issues that could become bigger issues down the road. Review Source TK Tom K. VP Marketing and Advertising Used the software for: 2+ years ### "Great Digital Landscape Analysis Tool" January 17, 2022 5.0 As an agency we leverage this tool daily to help with our digital ecosystem analysis as well as implementing new and improved SEO/content throughout all of our clients. It is also a great social and advertising tool to help generate ideas. Pros This product is easy to use and set up. It allows for quick analysis and comparison of your site and competitors. The content writing tool is amazing and fantastic for writing and reviewing content to optimize around relevant keywords. Cons There are some features that have to be added on that should be part of the subscription instead of adding on which increases your monthly price. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush The free version gave a great preview of the opportunity this product will provide. Review Source MTBN Md. Tanvir Bin N. IT officer Education Management Used the software for: 1-2 years ### "Best for SEO and Promotional purpose" October 30, 2023 5.0 It gives me a platform that not only gives our competitors in that area insights, but also helps us with local SEO by providing keywords. Pros Our website's movement in SERPs based on our selected keywords can be understood by using the analytics tools. I can determine what we are doing well and where our SEO approach needs to be improved by monitoring our movement in the SERPs. Our performance on social media can be analyzed with its Social Media Toolkit. Cons The usability isn't the best. Paying for a plan is highly costly. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush It gives me information on the pages of our competitors as well. SEO rankings and targeted keywords are among the information it provides. By finding use for the data on our own website, I can leverage it to our benefit. Switched from [Sitechecker](https://www.capterra.com/p/166377/Sitechecker/) lack of advanced features to perform outstanding SEO Review Source Response from Semrush November 6, 2023 Hi there! Thank you so much for sharing—we're happy to hear that. If you have any feedback about the UX & SEO features, feel free to connect with our Support team anytime. They'll be happy to help. MP Max P. Digital Marketing Director Consumer Services Used the software for: 2+ years ### "A Must Have Tool For Marketers" January 17, 2022 5.0 I have been using for over two years now and I cannot imagine my professional life without it. It is a really basic but essential part of our marketing growth. Pros The ease of use and the simplicity of the UX are unparalleled to other tools out there. The depth of features is also great and I love the fact that it does such a good training job to make things easy. Cons The reports and downloads are not too customizable which adds an extra layer of effort. Alternatives considered [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) Reason for choosing Semrush was the cheaper alternative and simple enough to use and train staff on. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Ahrefs was too complicated and not user-friendly. There was a much bigger learning curve. Review Source Younes E. E-commerce manager Packaging and Containers Used the software for: 2+ years ### "Best SEO tool" May 8, 2022 5.0 Very interesting tool that you should have if you manage your SEO by yourself. Pros A unique platform where you can manage all SEO points, backlinks, content, …etc Cons The information about traffic by website isn't accurate Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[SISTRIX](https://www.capterra.com/p/238892/SISTRIX/) Review Source Response from Semrush June 8, 2022 Hi Younes! Thank you for the feedback. Could you please DM us with some examples of inaccurate data according to your checks? Our team will be glad to look into this. M S. Digital marekting Executive Information Technology and Services Used the software for: 2+ years ### "My Experience with SEMRUSH" December 18, 2023 4.0 Pros It helps me pick the best keywords, so my page shows up higher on Google really quickly. Plus, it's awesome for checking out what my competitors are doing. Cons price is expensive compared to other tools Review Source VR Verified Reviewer SEO Manager Marketing and Advertising Used the software for: 2+ years ### "SEMRush is an industry leading tool" February 18, 2021 5.0 I used to like AHREFs more, but I've come to trust . I've used it for several years in conjunction with other tools. Although it's probably not the most advanced in terms of AI for things like content analysis, it's on par with most other offerings (most AI tools are still pretty shotty anyway). Pros What I like most about is the ability to perform several key aspects of SEO in one place, KWR, technical auditing, and offsite auditing while knowing that the tool is comparable in quality to AHREFS, MOZ and other industry leading tools. Cons I'd like to be able to copy all tables from the site directly into a spreadsheet. It works for some tables but not for all. This would save tons of time compared to downloading and converting CSV files. The limitations on users are annoying and costly too, but not different from what I've seen from other SAAS tools. The crawl tool also doesn't allow a quick export of say, pages and page headings which makes using a second tool like Screaming Frog necessary. Reason for choosing Semrush Other tool was bulky (slow) and expensive. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Greater capacity for projects. Review Source VR Verified Reviewer Assistant Manager Market Research Used the software for: 2+ years ### "Powerful SEO, Marketing and competitive analysis platform " September 5, 2023 5.0 I like the most SEO and marketing toolkit offering a wealth of features and insights. It's a go-to choice for professionals in the field. While it has some limitations, its comprehensive suite of tools makes it a valuable asset for optimizing online presence and marketing strategies. Pros It offers a wide range of features for keyword research, site audits, and competitive analysis with robust Competitor Analysis. Intuitive design makes it accessible to users of varying experience levels. Cons Can be expensive for smaller businesses, and costs can increase with added features. The social media tool lacks advanced scheduling and posting capabilities. Apart from this, historical data is limited on lower-tier plans, which can hinder long-term analysis. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Review Source Peter H. Director of Marketing Marketing and Advertising Used the software for: 2+ years ### "Great competitive research technology " February 24, 2022 5.0 Pros I think this is one of the best tools on the market for competitive marketing/SEO research. I've used a lot of tools and I keep coming back to this one. I think it's super intuitive and provides a ton of data. It's also cheap. Great starting point for anyone in marketing. Cons There are some situations in which I feel like their competitors have a more simple and/or intuitive design. I find it sometimes difficult to find specific information that I'm looking for. That being said, this is a small complaint given how useful this program is. Review Source Response from Semrush March 18, 2022 Hi, Peter! Thank you for the review! To make it easier to find specific information about the tools & insightful workflows you can always use our external knowledge base: https://www.semrush.com/kb/ Hope, it helps! DN David N. Finante Accounting Used the software for: 1-2 years ### "Semrush Nina David" May 2, 2022 5.0 I brought my site from an SEO point of view to a good level Pros I honestly like that it helped me learn more SEO and marketing by the simple fact that after performing the audit of the site I saw my mistakes and I could correct them Cons I did not like that I did not have the money at that time to buy the paid version Review Source JF Jesse F. Digital Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "SEMRush is my favorite SEO tool!" January 18, 2022 5.0 It is incredible software that I love using! Pros One of my favorite features is the ability to consistently be tracking the traffic and keyword landscape of competitors. The site audit feature is exceptional for making sure the site is healthy. Cons The only issue I had was with the link-building tool. The emails the tool finds for link building outreach are outdated or don't exist and you don't contact anyone. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Review Source Robin H. Marketing Specialist Information Technology and Services Used the software for: 2+ years ### "A must have for digital marketers" December 3, 2019 5.0 It is a great product that really helps you become proficient at SEO. If there is one thing your small business needs to have it is . There are trainings and learning modules are helpful alongside though provoking webinars to make sure you stay up to date with trends. Learning the ui takes time as is not the most intuitive; however, most things you need are there. Pros The dashboard. All from one location I can see my projects performance across a multitude of aspects from social media, back links, position rankings and technical SEO just to name a few. Cons Righ now I have an issue with my Facebook always disconnecting with their publishing tool within an hour. contacting support guides you to an email where I would much rather have instant chat or phone support. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush The bundled aspect of all features. might not be the best at some features but if offers them all. Review Source SB Steven B. President Marketing and Advertising Used the software for: 2+ years ### "SEMRush Rocks" January 17, 2022 5.0 Overall, I am happy and have found many uses for this software. I want better reporting for the nearly $230/month our small company pays though. Pros Support on the Rep side, instant data points with a single click, simple reporting Cons Some features have been removed with the price changes, mainly in the reporting section - Reporting is important in my industry and has removed many of the options here for small business to take advantage of your reporting services due to the price point being too high on the "next level up." Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush I can rely on the Google Data and compare in GA easily for tracking issues Switched from [Raven Tools](https://www.capterra.com/p/121696/Raven-Tools/) Raven's reporting began to falter in places we needed it to become more robust for our clients, becoming more difficult overall. Review Source VR Verified Reviewer Digital Marketing Marketing and Advertising Used the software for: 1-2 years ### "Great for Digital Marketing" April 27, 2022 4.0 Pros I really enjoy using the Site Audit for all my projects, then going from there to optimize websites for SEO. Running competitive analysis and gathering lists of trending keywords by intent for targeted PPC campaigns. Cons Easier sort option for the keyword magic software. It can get a bit annoying to have to singularly click "exclude" on every single keyword option. Especially when the site reloads every time. Just make it a checkbox and then submit for new keywords. Review Source Response from Semrush May 16, 2022 Hi there! Thank you for the review. We like the idea with a checkbox for keywords; to bring this to our dev teams' attention we would like to ask you to provide us with your Semrush account email via Twitter or Facebook. Thanks in advance! Molly H. Marketing Professional Construction Used the software for: 2+ years ### "Magic SEO & PPC Tool" December 13, 2019 5.0 As a PPC specialist and digital marketer I help clients boost their online presence through both SEO tactics and paid strategy. helps me plan and analyze to deliver results that truly life my clients bottom line. Pros is a wonderful tool with a vast amount of in-depth features that will help you improve SEO and PPC for your business. This tool delivers in every way to work smarter and not harder. Its all-in-one design boasts SEO, paid search, social media and also market research tools for both e-commerce and enterprise solutions. As a Pay -per-Click (PPC ) specialist I've used SEMrush for years. Favorite tools are competitor analysis, keyword magic tool, and the domain management tool. While I take some of the data with a grain of salt as everyone should its output within these tools has truly allowed me to grow my clients business in an easy and efficient way. IF your looking to do less work but gain great insights and actionable to do's then SEMrush is for you! Cons There really aren't any cons about . The software has an overabundance of tools that would take a while to list in the pros. If you are a beginner to SEO or PPC the user face and amount of tools may be intimidating. While the price is a worthy investment - if you are not well versed in SEO or PPC or are just in need of the tool for one blog or a small website it may not be worth the money. For advanced users, it is important to remember that many tools like SEMrush will have a varying degree of data accuracy - I would not take the numbers they present as 100% accurate. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.