---
title: "Page 2 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Page 2 - Is Semrush the right SEO solution for you? Explore 2330 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/151962/SEMrush/reviews/?page=2"
page_type: "reviews"
language: "en"
publication_date: "2026-10-21"
---

Semrush

4.6 (2330)

[View alternatives](https://www.capterra.com/p/151962/SEMrush/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated October 21st, 2026

# Page 2 - Reviews of Semrush

## Showing most helpful reviews

Showing 26-50 of 2330 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MF

Michael F.  
SEO  
Marketing and Advertising  
Used the software for: 6-12 months

### "Zero Customer Support, Data Integrity Issues"

June 18, 2026

1.0

I pay $517 a month for SEMrush. I have been a subscriber for nearly a year. On June 16 I discovered that historical data I had already exported from the AI Brand Performance module had been retroactively altered. Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms. Gemini share of voice dropped from 8.2% to 0%. Google AI Mode sentiment dropped from 96.1% to a SEMrush-generated error message reading "Data unavailable." The Gemini export was 7 pages shorter than the original because entire data sections simply stopped rendering. ChatGPT sentiment dropped from 78% favorable to 0%. This is not a performance change. This is the same historical period showing different data on two different dates. Historical data should not change. Theirs did. I spent 3.5 hours building a 17-page forensic report documenting every discrepancy across all four platforms with side-by-side tables and original source PDFs. I submitted 9 original exports as evidence. I built a public dashboard. I cited their own Terms of Service by section number. I did all of that while paying $517 a month because I believed the platform was worth holding accountable. Their support team responded with canned suggestions that I had changed my domain or picked the wrong date range. Neither was true. After 6 hours of silence they sent an apology with no update and no timeline. Their technical team reviewed everything I submitted and responded that there were no issues on their side. My account representative has not responded to three emails or returned a voicemail. It has now been over 55 hours since I first reported this issue. I have received zero meaningful update. Their resolution after all of that: a $50 credit. With the explanation, verbatim, "while we are waiting for the development team's response, this is a compensation for your patience." $50. On a $517 a month account when their own TOS shows I should be offered $1553.85 For a confirmed, repeat data integrity failure that made my entire dashboard unusable for days and cost me billable client work. I canceled my plan today and moved to SE Ranking. The contrast was immediate. When I reached out to SE Ranking to ask about their tools before committing, someone spoke with me instantly. That is the standard SEMrush could not meet in 55 hours. I have also submitted a formal legal brief to their legal team and initiated a chargeback with my bank. If you are considering SEMrush for any data-dependent SEO or AI visibility work, understand that their historical data is not stable, their support cannot resolve data integrity failures, their account representatives do not return calls or emails, and their idea of accountability is $50 and a prayer emoji. There are better options. I found one the same day I started looking.

Pros

Nothing. None of their data can we trusted. It has significantly changed my rankings in a negative way

Cons

Everything. They do not provide customer support, I went 55 hours of continuous asking for follow ups to only be told to be more patient each time you can’t speak to a live person and the chat is very condescending.

Review Source

Arsene S.  
Merketing director  
Internet  
Used the software for: 2+ years

### "Unwanted add-on charges, no refund, and no easy way to remove payment details"

April 1, 2026

1.0

My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features. However, that positive impression was completely overshadowed by a very poor billing and account management experience. I was charged for an expensive AdClarity add-on that I did not clearly intend to subscribe to, and the charges continued until I noticed them. When I contacted support, my refund request was denied. I also found it very frustrating that I could not simply remove my payment card directly, and that removing the add-on required contacting support by email and waiting up to two weeks. As a result, my experience went from initially positive to deeply disappointing, mainly because of the lack of transparency and customer control.

Pros

The platform is comprehensive and includes a wide range of SEO and competitor analysis tools. Semrush

Cons

The biggest issue was not the software itself, but the billing practices. An expensive add-on was charged to my account without clear and informed consent on my side, and once discovered, no refund was offered. On top of that, I could not directly remove my card, and canceling the add-on required contacting support and waiting up to two weeks. That creates a very poor level of trust for a platform charging business customers at this price point.

Review Source

Suzanne C.  
Small Business Owner  
Mental Health Care  
Used the software for: Less than 6 months

### "Not suitable for solo small business owners + inflexible refund policy"

January 29, 2026

1.0

My overall experience was that Semrush is a powerful but highly complex platform that is not well-suited for solo small business owners without dedicated SEO experience or support. I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final. This left me feeling that there was little flexibility or consideration for small business owners who quickly determine the platform is not a good fit. This may be an excellent tool for SEO professionals or agencies, but based on my experience, it requires more expertise and time than many solo business owners realistically have.

Pros

Semrush is clearly a very powerful and comprehensive SEO platform. It offers an impressive range of tools and data, and I can see how it would be extremely valuable for experienced SEO professionals or teams who use it daily. The depth of features and analytics suggests it’s well-built for advanced use cases.

Cons

I resubscribed to Semrush after having used it briefly in the past when I had an assistant helping me. This time, I intended to use it myself as a solo small business owner. Within two days of resubscribing, it became very clear that I did not have the time, technical background, or bandwidth to use the platform effectively. I contacted customer support almost immediately, explained that I had not used the tool, and asked for a refund. I was polite, transparent, and acknowledged that this was technically a resubscription—even though my previous use had been with help and this was my first attempt to use it independently. Despite the request being made within two days, my refund was denied because the subscription was month-to-month rather than annual. The case was escalated internally and then closed as “final,” with no reconsideration possible. While I understand companies have policies, this experience felt particularly rigid given: •The extremely short timeframe (2 days) •The lack of actual product use •The reality that Semrush is heavily marketed to small business owners, despite having a very steep learning curve This platform may work well for experienced SEO professionals or teams, but in my experience it is not beginner-friendly and not forgiving to solo business owners who quickly realize it’s not the right fit. I would strongly encourage other small business owners to fully understand the refund limitations before subscribing and to be realistic about whether they truly have the time and expertise required to use this tool effectively.

Review Source

VR

Verified Reviewer  
Owner  
Real Estate  
Used the software for: 2+ years

### "Beware of SEMrush’s Cancellation & Refund Process"

January 7, 2026

1.0

Pros

The platform itself may be useful, but their cancellation policy, lack of transparency around automated communications, and refusal to refund despite timely cancellation attempts are major red flags. I strongly recommend reading the fine print and being very cautious before subscribing.

Cons

I had a very frustrating experience trying to cancel my SEMrush subscription. I attempted to cancel before the renewal charge, yet I was still billed and then denied a refund. What made this worse was the cancellation process itself. Their system repeatedly sent the same automated email over and over, never progressing to the next step. At no point does SEMrush clearly disclose that these email responses are AI-generated, which is misleading and wastes a lot of time. The process only moved forward after I explicitly asked to speak with a human, something that is not clearly indicated anywhere in the cancellation flow. Even after following the steps and attempting to cancel in good faith before being charged, SEMrush refused to issue a refund. Also they nickel and dime you about everything.

Review Source

Alp A.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Semrush are now just a bunch of scammers."

December 16, 2025

1.0

Pros

When it worked a few years ago. It was not bad. But now their support is terrible. No rectification of a clear fault. Replying with there is no error when there is a clear error.

Cons

We've noticed more and more discrepancies and missing data that are HUGE in comparison to every other tool. or they are flatout just missing. eg. Position Tracking tool - our most importantly used tool. volume for a keyword in Google Keyword Planner set to same location is showing a volume of 590 and in semrush its a flat 0. Most of position tracking over different client accounts are showing 0 volume for their most primary keywords and in turn making our traffic metrics look like garbage in position tracking, when infact they're booming. I raised this issue with their support just after my renewal, they stretched the responses out for 2 weeks after multiple follow up attempts and then wont refund me my 5k renewal because it's now outside the strict 7 day refund period. However the issue was raised literally two days after the renewal where i mentioned im giving them the opportunity to resolve and update all my campaigns first before i ask for a refund. I did the right thing - they want to scam me. Semrush in my eyes now is just a scam. Stay away. There are much better tools out there and weve moved off and will never look back and have only but the worst to say about semrush like most the other reviews on here.

Review Source

JB

Joe B.  
CEO  
Computer Software  
Used the software for: 2+ years

### "Good SEO tool with strong features but some billing hiccups"

December 5, 2025

4.0

Functionally, Semrush has done what we needed: monitor technical site health, track rankings for key terms, and give a quick read on how we compare with competitors. For several years it has been a useful, if not cheap, part of our marketing stack and has helped guide our SEO and content priorities. We did have a difficult experience around add-ons and renewal, which was frustrating initially. That said, once the issue was fully understood and escalated, Semrush support resolved it by removing the add-ons and issuing full credits for the disputed charges. Overall, the product itself is strong and we continue to get value from the core Pro features. With some improvements to add-on transparency and renewal communication, it would be even easier to recommend.

Pros

The core SEO features are solid. The Pro plan gives a clear view of site health, keyword rankings and basic competitor visibility in one place. Site audits, keyword tracking and simple competitor checks are easy to run and interpret, which has been useful for a small B2B SaaS like us without a huge in-house SEO team. Once projects are set up, it’s straightforward to monitor how our SEO is performing over time and to spot issues early.

Cons

The platform is powerful, but the interface and pricing structure can feel complex if you’re not using it every day. There is a learning curve in understanding which features and limits you actually need, and how add-ons interact with the main subscription. We did experience confusion around add-ons (SERP Gap Analyzer and Local Pro) and how they affected our renewal. At first, the focus in support was on internal refund policies rather than on clearing up the underlying issue. However, after escalation Semrush ultimately removed the add-ons we didn’t need and issued full account credits for the associated charges, which I appreciate. I would still like to see clearer visibility and simpler management of add-ons in the UI for business customers.

Review Source

JM

James M.  
Digital Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "The seo and website management tool that is actually making a difference to the marketing teams."

May 6, 2026

5.0

When dealing with digital marketing of several clients, I have to have reliable information that I do not have to question. Semrush provides that every single day, audits of my websites, tracking of keywords, gaps between competitors - it all resides in a single place and, in fact, makes a difference in the work I create on a weekly basis.

Pros

I like the fact that I have been getting the depth of competitor information on a daily basis. Bright Ads campaign decisions are less defensive and more precise due to what Semrush brings up.

Cons

The price is an actual obstacle to smaller clients whom I attempt to bring onboard the platform. It will be worth it, and that first cost talk is never an easy one.

Review Source

DD

Devinda D.  
Digital Marketing Consultant  
Telecommunications  
Used the software for: Less than 6 months

### "Refund Requested Within 30 Minutes, Immediate Cancellation, Yet No Refund"

June 12, 2026

1.0

I signed up for Semrush's free trial to evaluate whether the platform would be suitable for my business. After testing the service, I determined that it was not the right fit for our requirements and budget. The trial automatically converted into a paid subscription, resulting in a USD 199 charge. Within approximately 30 minutes of the payment being processed, I contacted support, requested a refund, and immediately canceled the subscription. The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund. I submitted multiple requests, including a goodwill appeal, and the matter was escalated internally. After review, Semrush confirmed that they would not refund the payment and would not reopen the case. My disappointment is not that a refund policy exists. It is that there appears to be no flexibility whatsoever, even when a customer requests a refund almost immediately after being charged, cancels the service right away, and receives no meaningful benefit from the paid subscription. Potential customers should be extremely careful when signing up for a trial. Set multiple reminders and cancel well before the trial expires if you are unsure. Based on my experience, immediate cancellation and an immediate refund request were not sufficient for Semrush to make an exception. This experience has left me disappointed with both the company's customer service and its approach to handling genuine billing disputes.

Pros

Large database and extensive marketing tools, Good SEO and keyword research capabilities, good dashboards

Cons

Automatic trial conversion can lead to unexpected charges if you are not monitoring renewal dates closely. Very strict refund policy with little room for exceptions. Customer service appears focused on policy enforcement rather than customer circumstances. Expensive for small businesses, particularly outside North America and Europe.

Alternatives considered

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Reason for choosing Semrush

Cheaper and better software in general, very useful for a small scale company

Review Source

AH

Amir H.  
E-Commerce Manager  
Retail  
Used the software for: 2+ years

### "Maximizing the presence of our retail store."

February 26, 2026

5.0

Organic traffic is our sales generator as an E-Commerce Manager. I rely on this in order to maximize the visibility of our store. It has amazing market insights, yet the worth of the money decreases when you do not utilize any of the sophisticated features.

Pros

The quality of data in terms of search volume is outstanding, as it enables us to find high-converting retail keywords, as well as new ideas of small businesses online.

Cons

The website construction and administration attributes seem to be as an after-thought and the customer care is usually sluggish whenever we have pressing issues concerning the security of our accounts.

Review Source

JP

John P.  
Transport Broker  
Transportation/Trucking/Railroad  
Used the software for: 2+ years

### "Boosting traffic to our transport company."

January 30, 2026

5.0

Visibility drives are used in transport. I rely on this tool to optimize our site on terms of car shipping. It opens small business opportunities in an effective manner.

Pros

The information quality in terms of the number of keywords is outstanding, and it assists us to focus on particular shipping routes that are not being considered by rivals at the moment.

Cons

It is fairly expensive as a subscription, especially to small business and the interface can sometimes be overwhelming to someone like me who is not a marketing professional.

Review Source

AB

Andrew B.  
Managing Partner  
Marketing and Advertising  
Used the software for: 1-2 years

### "SEMRUSH Review"

July 30, 2026

5.0

It is good online software. It is not very easy to understand initially, once you understood then it will be very easy to work with it. Price is somewhat more than other software. They can offer some discounts to companies so that customer will attract to work with it.

Pros

It is an excellent tool when you are working with Adwords. List of important keywords will available on the website. The investigation is very simple through this software. You can modify your reports according to the customer needs through information sheets.

Cons

There should be the area for improvement in keyword tracking field. As there are so many links in that, it should become in the single click. Some more tools can be added.

Review Source

JA

Joseph A.  
Digital Marketing Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Semrush, the digital marketers secret weapon."

July 11, 2025

4.0

Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available. I was able to get a very thorough look at the rankings, serps, and keyword optimization for each page and my competitors.

Pros

I like how easy it is to navigate the website even when there are so many options and features available. It never gets overwhelming.

Cons

I dislike the reporting options that are available, as far as exporting and creating reports for clients. It didn't have the type of reporting that I was looking for.

Alternatives considered

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Reason for choosing Semrush

The overall feature list and other reviews we saw online, swayed our decision.

Review Source

Priyanka P.  
SEO marketing  
Information Technology and Services  
Used the software for: 2+ years

### "A highly accurate tool for website audits and overall performance evaluation."

December 16, 2025

5.0

I have been using SEMrush for the past 8–9 years, as I work in performance marketing. Very accurate tool for website audits and finding technical problems.

Pros

This tool is invaluable for understanding organic and AI-driven traffic and for researching high-volume keywords for websites. Overall, it is one of the best tools for me.

Cons

For small business owners, the website's pricing is very high. we can add limited project ad users on basc plan.

Review Source

AL

Alexandra L.  
Customer success manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "A must have for any SEO agency"

July 16, 2025

4.0

Overall, SEMrush it’s a great tool. We use it daily at work for many different reasons: keyword research, keyword opportunities, compare to competitors, backlink audits, etc.

Pros

Helps to make an organic traffic assesment, make organic keyword research based on traffic volume, keyword difficulty, find other keyword alternatives, compare website behaviour with competitors, make reports, and find organic traffic opportunities. It’s time saving when it comes to keyword research, with the use of AI also lets you know if a website is able to rank on this keyword and what needs to be optimized.

Cons

We operate on a smaller country with its own language, so many keyword information are not always available. The reports are based on SEMrush database so it’s not always accurate.

Alternatives considered

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[Screaming Frog SEO Spider](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/)

Reason for choosing Semrush

SEMrush was much easier to use and had more tools.

Review Source

JI

Jennifer I.  
Content Writer  
Writing and Editing  
Used the software for: 1-2 years

### "Recommended Tool for Content Writers and Small Businesses"

December 29, 2025

5.0

Semrush has been a really reliable tool for me. It supports my contet writing work with its SEO tools. I consider it a valuable investment. The resources helps me grow my online presence.

Pros

As a content writer Semrush is an all-in-one tool that supports my freelancing. I feel confident using its secure platform knowing that my account and project information are safe. Although semrush is ot the cheapest tool its variety of features makes it work every penny. No need to juggles between many tools. Semrush's customer support is also very responsive and super helpful. I love the site audit tool, helps me check the health of my website and what i should do to fix it. Scaling my content writing business has been boosted by my use of Semrush.

Cons

Semrush's pricing can by expensive especially for freelancers and small business and the platforms many features and data points can take time to master for beginners.

Review Source

ANDREY V.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Must Have For Scaling Paid Search"

October 21, 2025

5.0

Pros

SEMRush is a must have for anyone running paid search and working with multiple clients. The visual reporting is second to none and help produce easy to understand reports that I can pass on to clients, worth every dollar. The data is invaluable for building and scaling campaigns. Every interaction with support has been helpful and timely.

Cons

There is a little bit of a learning curve if you have not used similar tools previously, but once you learn how to use it, it is very powerful.

Review Source

BM

Bryce M.  
Expansion Manager  
Computer Software  
Used the software for: Less than 6 months

### "A lot of service, too much for a beginner and horrible cancelation processing"

June 3, 2025

2.0

Overall, like I said they would benefit greatly from at least having a BEGINNER view or some kind of onboarding survey that directly puts you into a beginner view with just the tools available to handle whatever the new subscriber came to handle. Then it can expand out from there. The peopel I dealt with in person were fine but the cancelation experience is against the law and a nightmare, honestly.

Pros

It was a decent tool to SEO optimize blog articles. There are a ton of things to do in the platform, but I feel it's so much built it can be difficult to navigate. You have to have a "degree in semrush" in order to actually fully utilize it. This is problematic when there are other tools like the ones by \[sensitive content hidden\] which are simpler. I feel there really needs to be a beginner UI and the various UI elements should be unlockable or in some way there should be a beginner version.

Cons

There's quite a few things. Their SEO optimization for articles is okay, but I find just prompting a free GPT instance to be about the same. Using paid GPT is considerably better. The article builder has an image suggestion tool that's absolutely bogus. It's generative AI image prompting bordering on 2019 quality and looks like it hasn't been iterated on since launch. Just unusable and even when you can create a halfway decent image it still looks like AI gen slop. Their cancelation policy is incredibly out-dated and violates FTC guidelines on a one-click cancellation. I've spoken to support about this and I get back a robotic response of "That's just what our policy is." They don't seem to get it's factually against the law. Here's the entire process: 1. You can't just go to your subscription and click cancel 2. You have submit a chat request 3. The chat then takes you to a form you have to fill out with your reason for canceling and VERIFY you want to cancel. 4. Then you are sent an eMail CONFIRMING your cancelation that you need to click on. 5. Further still I was told despite going through all these steps, "You didn't give clear intent of your desire to cancel." so I was billed for another month. I tried to clarify for the 4th time that it's not supposed to be this way and is in fact an FTC violation. No acknowledgement of that. Just robotic replies ignoring it.

Review Source

RG

Rahul G.  
Digital Marketer  
Computer Software  
Used the software for: 1-2 years

### "Powerful SEO Tool bit Expensive though"

November 5, 2025

5.0

Semrush is widely regarded as one of the most powerful and versatile all-in-one digital marketing platforms available today. Users—from SEO specialists and content marketers to PPC managers and competitive intelligence analysts—often describe their experience as comprehensive, data-rich, and highly actionable, albeit with a learning curve.

Pros

Features like the SEO Writing Assistant, Content Audit, and Topic Research tools seamlessly blend content creation with SEO best practices, making it especially valuable for content marketers.

Cons

It's traffic estimates, keyword volumes, or backlink counts can differ from Google Search Console, Ahrefs, or other sources.

Review Source

Krishna Y.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Excellent SEO analysis and Management tool"

August 31, 2025

5.0

Pros

Provide detailed analysis of keywords Provide depth analysis of backlinks Very handy to manage local listing Content analysis and find keywords gap

Cons

Very costly Need to provide more real time updated data Pricing and Packages are little unclear, it should be more clear

Review Source

DG

David G.  
Web Strategist  
Real Estate  
Used the software for: 6-12 months

### "A Strategic Partner in Driving Digital Growth for AFX Research"

April 28, 2025

5.0

Our experience with Semrush has been highly positive. It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge. The platform’s comprehensive reporting tools and actionable insights have made a measurable difference in how we approach SEO and content marketing initiatives.

Pros

At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive platform. The depth of keyword analysis, site audits, and backlink tracking has significantly improved our ability to optimize our website presence and better serve our clients nationwide.

Cons

While Semrush provides tremendous value, we found that access to certain advanced features — such as historical trend analysis and expanded API usage — requires a higher subscription tier, which may not always align with budget constraints for specific projects.

Switched from

[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)

Mainly the user interface was easier to use.

Review Source

DM

Daniel M.  
Owner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "STAY AWAY FROM SEMRUSH"

November 13, 2025

1.0

My overall experience was overshadowed by their rigid refund policy and difficulty of cancellation. Customer support is not really interested in helping you.

Pros

Easy to navigate, and powerful tracking tools make it easy to test everything from SEO to ranking online.

Cons

This is not a customer experience focused business. I was showing a client the platform and trying to convince them to adopt it. I have sold many accounts on Semrush in the past. I requested a refund and was denied even though i requested it just hours after the initial charge. Not much thanks for opening several accounts with them for customers.

Alternatives considered

[Screaming Frog SEO Spider](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/)

Reason for choosing Semrush

Because they always try to work with you and believe the customer is mostly always right. Semrush makes too much money to care about customers anymore.

Review Source

VR

Verified Reviewer  
Senior Web Developer  
Defense & Space  
Used the software for: 2+ years

### "The gold standard for search engine optimization insights"

May 7, 2025

5.0

Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your efforts in order to achieve the best optimization for SEO. There is a lot of additional value add in the features and information it can generate for you as well.

Pros

Semrush is an absolute must for optimizing your site for SEO, the site audit feature gives you invaluable insight on your website in order to fix and optimize things for best performance. I also like how you can easily and quickly gather competitive analysis on any website.

Cons

I wish there was better insight on Advertising analysis of competitors, it only shows google search keywords mostly from what I have seen, I would like for it to show a more comprehensive footprint of digital advertising.

Alternatives considered

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Reason for choosing Semrush

Both are good but from experience I've found Semrush to be better.

Review Source

VR

Verified Reviewer  
Marketing Manager  
Alternative Medicine  
Used the software for: 1-2 years

### "Great tool for marketing insights and organic search"

August 13, 2025

5.0

Overall it is a great tool that we use for marketing, direction, content, and organic search rankings.

Pros

Site analysis, keyword analysis, SEO metrics, site health and diagnostics, search rankings, competitor analysis

Cons

Platform is not intuitive or particularly user friendly. There is so much information sometimes it is difficult to navigate.

Review Source

AM

Andrew M.  
Senior Web Design Manager  
Information Technology and Services  
Used the software for: 2+ years

### "The dependable SEO and content toolkit."

July 30, 2025

5.0

Semrush helped us create smarter campaigns and avoid wasting time and resources on producing content that wouldn’t rank. It’s now a standard part of our approach to each new client site.

Pros

I enjoy the keyword tracking and competitor comparison, helps us to know where we’re gaining traction and where we’re falling behind. The content templates are great for shaping blog strategy too.

Cons

UI is a little bit cramped when inside of it so many tools are crammed in. additionally, when you want more projects or reports, the pricing jumps high.

Review Source

Melissa A.  
President  
Marketing and Advertising  
Used the software for: I used a free trial

### "Not-so "Free Trial""

December 9, 2025

1.0

I started a trial so I could see the features, but the trial was limited. On the seventh day, I saw that my card was charged. Now I have to jump through hoops(chat and email support ticket) to request a refund. This "7 day free trial" is misleading.

Pros

Seemed to have intuitive tools, but you could not utilize them during the trial period. Can not really evaluate.

Cons

Happy to take my money and run during a trial period. No one from the company reached out to us during the trial period to walk us through the platform. This was probably on purpose.

Review Source

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