---
title: "Page 3 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Page 3 - Is Semrush the right Web Analytics solution for you? Explore 2326 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/151962/SEMrush/reviews/?page=3"
page_type: "reviews"
language: "en"
---

Semrush

4.6 (2326)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated September 11th, 2026

# Page 3 - Reviews of Semrush

## Showing most helpful reviews

Showing 51-75 of 2326 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

LG

Laurent G.  
Dirigeant  
Internet  
Used the software for: 1-2 years

### "Complet mais cher, Semrush n'offre pas de vrais essais "

October 9, 2025

5.0

Pros

Complet en tant qu'outils marketing. L'offre gratuite permet très bien de faire les recherches de données dont vous avez besoin sur votre site. J'ai utilisé plusieurs comptes pour obtenir des données et l'analyse sur mon site car en gratuit on est limités, très limités.

Cons

Je n'ai pas trouvé une offre d'analyse unique pour site web, il faut payer pour plus d'outils même s'ils ne seront pas utilisés.

Review Source

AG

Anna G.  
Digital Marketing Manager  
Information Technology and Services  
Used the software for: 1-2 years

### " Really helpful took for growing organic traffic "

August 10, 2025

5.0

Pros

I’ve been using it for almost 2 years now and it’s really easy to use. I like the new features they’ve added, but what I appreciate the most with Semrush is how accurate and detailed the data is, which makes it great for starting new projects. Their customer support is also quick to respond and helpful.

Cons

With so many features, the learning curve can feel overwhelming for beginners, and the price might also seem “high” for small businesses and freelancers.

Review Source

FO

Feraud O.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "A great platform to get a handle on you SEO situation"

July 20, 2025

4.0

We use quite a bit each week to help with our client's SEO, with a main focus on local SEO for service based businesses.

Pros

The amount of features it has that can help your business with now only SEO but also research for advertising.

Cons

The cost can be high and a lot of features cost extra monthly with quite high pricing. If they could charge a bit cheaper for extra then maybe more of them would be used by smaller agencies like my own.

Review Source

VR

Verified Reviewer  
sales lead  
Construction  
Used the software for: Less than 6 months

### "NO TRIALS, NO REFUNDS, NOT WORTH IT"

October 8, 2025

1.0

Pros

I was on trial for multiple things on the platform and have asked for refund multiple times. They rejected my refunds and charged me for the whole year. I tried to ask for a refund they rejected it 3 times. Their tools that cost thousands of dollars are useless and not worth half of the price that they list it at. Will be moving on to AHREF. I'm new to the SEO game, lesson learnt. STAY AWAY.

Switched from

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Semrush was expensive, no trial, charged me for the whole year and their features were not useful for the most part

Review Source

MD

Matt D.  
Marketer  
Computer Software  
Used the software for: 6-12 months

### "Best for SEO"

March 12, 2025

4.0

Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand

Pros

Semrush offers so much insight into domains and SEO making ranking for keywords much easier as I can actually see what’s going on more clearly!

Cons

Semrush’s naming techniques for its features are so confusing and it can often be difficult to find the right tool in the software.

Switched from

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Semrush felt more professional and complete in comparison to AHrefs

Review Source

JB

Jody B.  
Marketing et Events  
Marketing and Advertising  
Used the software for: 6-12 months

### "la stratégie marketing"

May 25, 2025

5.0

Utilisation régulière de Semrush pour le SEO et l’analyse concurrentielle. Très complet, mais demande un peu de temps pour s’y retrouver au début.

Pros

Outils puissants pour les mots-clés, les audits techniques, le suivi de position et l’analyse de la concurrence. Tout est centralisé et bien structuré.

Cons

Abonnement assez cher, surtout pour les petits budgets. Beaucoup d’infos à digérer, ce qui peut être déroutant pour les débutants.

Review Source

VR

Verified Reviewer  
SEO  
Marketing and Advertising  
Used the software for: 2+ years

### "SEMRUSH the best overall tool for SEO"

February 7, 2025

5.0

As SEO manager, i use it every day for long periods. I am satisfied with the tool, it started to have an issue with keyword rankings and domain performance since january after google's update on serps

Pros

it has great database of keywords, indexed urls and backlinks

Cons

its limited in terms of keywords monitoring in projects.

Review Source

MK

Mohit K.  
SEO Manager  
Information Technology and Services  
Used the software for: I used a free trial

### "Useful tool for SEO"

December 18, 2025

5.0

Overall, its expereince is really good. It helps me understand my website better and plan my work. Its useful when you start practicing regularly.

Pros

Its easy to use. I can quickly check the insight without any issues. It saves a lot of time and for better decision.

Cons

Its price. For small business owners, It still feels costly. Also, some tools take time to understand, and at times it feels little confusing.

Review Source

RD

Rubel D.  
SEO Winner  
Marketing and Advertising  
Used the software for: 2+ years

### "One of the best SEO tools for daily Use."

April 11, 2025

5.0

Using for the last 2 years in weekly basis. Easy to operate and give most of accurate data. Keyword research option is best from my side.

Pros

User Interface and in-depth keyword research.

Cons

Local SEO audit and Citation listing option.

Review Source

MJ

Maddie J.  
SEO associate  
Hospital & Health Care  
Used the software for: 1-2 years

### "Semrush Review"

April 10, 2025

5.0

Pros

The Site Audit and Position Tracking tools are amazing for quick facts on your site. The Keyword Magic Tool is super helpful for deep research on keywords/queries.

Cons

The pricing is pretty expensive for small businesses. The whole software can be a bit overwhelming at first, but it is easier once you get the hang of it.

Review Source

HH

Humberto H.  
Marketing Director  
Design  
Used the software for: 1-2 years

### "Cancellation policy its a scam and the Organic data for SEO was terrible "

July 8, 2025

2.0

No great, I compared the data to other platforms including Google products and the data was way off!

Pros

Not much, the new design looks cool, but that's about it. I dont really have anything else I can say.

Cons

Too many upgrade services, constantly upselling the product! The cancellation policy is a total scam.

Switched from

[Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/)

Though I would try something better but I was wrong

Review Source

mC

maza C.  
Consultant  
Financial Services  
Used the software for: Less than 6 months

### "SEMRUSH Review"

April 30, 2025

5.0

Its a very powerful tool, just keep learning and take courses . Its a very important tool for SEO and online marketing. This tool is very good for business owners that want to grow

Pros

i love how Semrush shows me exactly which keywords to target and helps me track how my content is doing. love the keyword tool and competitor analysis

Cons

To be 100% honest its overwhelming , I took a udemy course to help me with Semrush. you have to keep educating yourself , youtube videos courses . Its a little tricky,

Review Source

GS

Guillaume S.  
Chef de projet  
Design  
Used the software for: 1-2 years

### "L’arsenal SEO complet"

May 7, 2025

5.0

Pros

Gros panel d’outils SEO : audit de site réactif, idées de mots‑clés costaudes, suivi de positions fiable, rapports prêts à partager, gestion de projets pratique pour bosser à plusieurs

Cons

Un petit temps d’adaptation pour trier tant de métriques, abonnement salé si c’est juste pour un check ponctuel, interface chargée dès qu’on active tous les modules

Review Source

AW

Andrew W.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Powerful marketing software "

April 10, 2025

5.0

Pros

Semrush is the largest SEO tool available - quite useful if you've got the budget

Cons

The pricing is on the steeper side for most features, and you'll find the daily search limits rather restrictive

Review Source

ES

Ellie S.  
Founder  
Marketing and Advertising  
Used the software for: 6-12 months

### "Powerful tool, not much free functionality"

April 21, 2025

4.0

Pros

I learned a lot about SEO with this and (if you get the paid version) it can be a powerful helper

Cons

There's somewhat of a steep learning curve with this tool, and I wish that fewer features were paid

Alternatives considered

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Reason for choosing Semrush

Semrush felt more user friendly than others

Review Source

Deyan G.  
Managing Editor  
Internet  
Used the software for: 2+ years

### "Very good tool, but I'd still choose ahrefs."

February 10, 2025

4.0

Overall, it's been a positive experience. I use it alongside ahrefs, but I trust ahrefs' estimates more.

Pros

I love the interface. It feels much more user-friendly compared to ahrefs.

Cons

The site audit isn't as good as ahrefs'.

Review Source

TS

Tenai S.  
Meta Ads Specialist  
Internet  
Used the software for: 6-12 months

### "The version doesn't even allow minimal usage"

April 10, 2025

4.0

I find Semrush's analysis features very helpful for my content research

Pros

It provides detailed features for analysis search and keywords for the content creation process

Cons

It can be confusing for beginners and the free version allows absolutely nothing

Review Source

cZ

calvin Z.  
Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Semrush software Review."

December 8, 2024

5.0

Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into search volume, keyword difficulty, trends, cost per click, and others.

Pros

I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends, cost per click, and more.

Cons

Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how to use everything effectively. other thing is cost can be high for small businesses and individuals.

Switched from

[Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/)

It didn't give me all features I need for my marketing needs

Review Source

SW

Simona W.  
head of marketing  
Building Materials  
Used the software for: Less than 6 months

### "My experience with Semruch"

July 24, 2025

5.0

Pros

I particularly liked the ease with which you can do competitive analysis. Semrush turned out to be a good option for that.

Cons

Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied

Review Source

pB

patrick B.  
Responsable  
Farming  
Used the software for: 2+ years

### "Attention : prélévements bancaires sauvages et non règlementaires"

December 14, 2024

2.0

Attention : Semrush vient se servir sur votre compte bancaire trop facilement. Les éléments interactifs sont mal nommés de tel sorte que le moindre clic peut vous couter cher (999 dollars). Aucune demande de validation d'action ou d'autorisation de prélèvement.. Les demandes de remboursement restent sans réponse. Evidement le lien service client ne fonctionne pas (il faut soustraire des \*/ de l'URL, ce qui laisse penser à des valeurs d'entreprise pas très bienveillantes. Après quelques recherches sur le web, nous ne sommes pas des cas isolés. De de fait, cela annule tout l'interret financier de SEMRUSH. Cet avis sera corrigé quand nous aurons des nouvelles du service remboursement qui reste pour le moment muet.

Pros

Outil complexe mais efficace si on y passe du temps.

Cons

Politique financiere & bancaire non bienveillante

Alternatives considered

[SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)

Reason for choosing Semrush

Au départ pour l'aspect simple et puissant. Mais les interraction qui menent à des règlements bancaires sans validation (999 dolars) viennent d'éteindre mon interret pour ce logiciel

Review Source

SL

Shawn L.  
Founder and Principal Consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "Great toolbox for SEO practitioners."

February 18, 2025

4.0

SEMRush has a great set of tools for SEO, keyword rank monitoring, and competitor research. I think that it's become a little too pricey for what it offers, though.

Pros

Useful reports for SEO and competitor research.

Cons

Subscription cost is very expensive for what you get.

Alternatives considered

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Reason for choosing Semrush

Better keyword-level reporting. Ahrefs does link tracking better, though.

Review Source

SB

Stephan B.  
Digital Marketing Manager  
Sporting Goods  
Used the software for: 2+ years

### "The One-Stop SEO and Marketing Information Suite"

January 13, 2025

3.0

It's and excellent and reliable source of information about your marketing activity and offers competitor review data that can't be found anyway else, but is only as good as your ability to plan and execute strategies based on the data provided.

Pros

The dashboard provides a wholistic look at your business's marketing and SEO all in one place.

Cons

The data lacks context and prioritization, and although there are thorough tutorials for how to address issues and execute changes, it must be done off-platform, not within the dashboard.

Review Source

KT

Kalin T.  
Marketing Manager  
Education Management  
Used the software for: Less than 6 months

### "SEM is great...Mostly"

April 18, 2025

4.0

My experience has been good. This has been such a great tool for SEO work and I wish the pricing was more reasonable for small businesses.

Pros

I love the ease of use of the SEO tools. I love the information that it gives me all in a single dashboard.

Cons

The price point is hard. We are small businesses and this would be fantastic for small businesses but the pricing tiers are too expensive.

Review Source

SM

Safia M.  
Project Lead  
Marketing and Advertising  
Used the software for: 1-2 years

### "Overall good tool"

January 16, 2025

4.0

Great experience. No SEO tool has it all which is why we have had to combine multiple tools for different use cases.

Pros

We use both Ahref and Semrush at our agency. Semrush is mainly use for local rank tracking which is something Ahref is lacking. I also think the data is more accurate as Ahrefs is under reporting by alot. I have learned a lot from Semrush academy and have completed many certificates.

Cons

The content writing tool needs some serious refining.

Review Source

VM

Vikash M.  
Chief Marketing Executive  
Marketing and Advertising  
Used the software for: 6-12 months

### "All in one seo tool for Marketers"

December 13, 2024

5.0

The best seo tool i ahve used till now, i have tried lot of competetors but Semrush is always better than all of them, They have everything i need in an SEO tool, KW research, competetor analysis, On-page analysis whatever i need to do the sep, Wish they had and NLP planner and Inbuilt content writing tool.

Pros

The Best SEO Tool i have used, It have Analytics, Keyword reaserach, and competetor analysis, Literally everything i could expect from an SEO tool.

Cons

The Issue with them is the Keyword search volume and keyword dept analysis where ahrefs is better than them.

Switched from

[Ubersuggest](https://www.capterra.com/p/229169/Ubersuggest/)[Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Previously i needed multiple tools for seo but Semrush had all of them at one place at fair price.

Review Source

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