# Page 6 | Semrush Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is Semrush the right Competitive Intelligence solution for you? Explore 2315 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/151962/SEMrush/reviews --- Semrush 4.6 (2315) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 6 - Reviews of Semrush ## Showing most helpful reviews Showing 126-150 of 2315 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SM Sreejith M. SEO analyst Information Technology and Services Used the software for: 2+ years ### "A must tool for Digital marketing people" September 11, 2023 4.0 This tool really supports me in my daily SEO tasks Pros It's a perfect tool for overall SEO management Cons Semrush has many feature that will really helpful for SEO. But some are available only with guru plan. Reason for choosing Semrush It feels like data is more accurate Review Source SA Spriha A. Senior Digital Marketing Officer Financial Services Used the software for: 6-12 months ### "My Year with SEMrush" October 17, 2023 5.0 My overall experience with SEMrush has been really good. It's a comprehensive and invaluable tool for SEO and digital marketing professionals like myself because it provides insights and features that can greatly improved the online strategies and results of any business. Pros What I like most about SEMrush is its ability to provide comprehensive insights and tools for keyword research, competitive analysis, and overall SEO management. It's an all-in-one solution that helps me make data-driven decisions to improve my online presence. Cons One thing I like least about SEMrush is its pricing, as it can be relatively expensive for smaller businesses or individuals like myself. Review Source Patrick L. Head of Digital Manager Information Technology and Services Used the software for: 1-2 years ### "Best Digital Marketing Tool That Helps To Create Website Analysis Report" April 15, 2023 5.0 The Semrush is a great tool to analyze, track and improve website the performance. With the help of its intuitive interface, we can easily access data related to organic traffic, keyword rankings, backlinks and many other important SEO metrics. We can also use tools such as Site Audit and Position Tracking to better understand how their website is performing in search results. In addition to providing detailed analytics data on a company’s current performance We can also get insights into areas where improvements need to be made by leveraging reports such as Competitor Research & Analysis or Keyword Research & Discovery. All of these features are easy to navigate which makes them perfect for any size business from small startups all the way up through enterprise level companies who rely heavily on SEO optimization. Semrush even allows agencies with multiple clients manage their accounts with ease thanks to flexible pricing tiers that include white labeling options so each client's account looks like it belongs exclusively with them rather than being managed by an outside agency at first glance. This helps build trust between both parties which ultimately leads to better long-term relationships. Overall, Semrush provides an excellent user experience for anyone looking for comprehensive services when it comes time develop and optimize an effective digital marketing strategy that includes a strong focus on search engine optimization. Pros SEMrush is a powerful digital marketing tool that offers a wide range of features to help businesses improve their online presence. One of the biggest pros of SEMrush is its ability to provide valuable insights into a business's SEO and PPC campaigns, as well as their competitors'. With SEMrush, users can conduct in-depth keyword research, track keyword rankings, and analyze their website's backlinks. Additionally, SEMrush offers a comprehensive social media management tool, allowing users to schedule posts, track engagement, and monitor their competitors' social media activity. Another benefit of SEMrush is its intuitive user interface, making it easy for even novice users to navigate and make use of its features. SEMrush also offers customizable reporting, allowing users to create and share reports tailored to their specific needs. Overall, SEMrush is a versatile and powerful tool that can greatly benefit businesses looking to improve their digital marketing efforts. Cons Users can track website's performance and gain valuable insights into their competitors' strategies. We can also find best keywords for business traffic. Review Source Response from Semrush June 30, 2023 Hi there. Thank you so much for the extensive review! We're glad our tool has been a valuable asset in analyzing and improving website performance. Our user-friendly interface provides easy access to crucial SEO metrics like organic traffic, keyword rankings, and backlinks. With features like Site Audit and Position Tracking, you can gain insights into your search performance. Whether you're a small startup or a big enterprise, Semrush has you covered. Thanks for being part of our journey, and feel free to reach out if you need any support! WG Wanja G. Content Strategist Writing and Editing Used the software for: Less than 6 months ### "Is SEMrush the Best Keyword Research Tool?" May 23, 2023 5.0 I love SEM rush, it allows me do a comprehensive SEO analysis. Pros The tool offers an intergrated solution for SEO and social media ranking.Optimizes market research and competitor anlysis.It offers customizable reports that the website owner can share with clients and stakeholders. Cons The platforms does not sell backlinks.This tool is quiet expensive and not affordable to averages website owners.It is also complex to use due to its many features.Offers limited support in some countries. Review Source Response from Semrush June 30, 2023 Hi there. We're so happy to hear you're enjoying our toolkit. About the complexity, please remember that you can always contact us via Facebook or Twitter DMs—we're always happy to help. We also don't recommend buying backlinks, hence we don't offer buying them on our site. We wish you all the best in your work! BB Björn B. DAM Expert Information Technology and Services Used the software for: 1-2 years ### "Ideal für Keyword-Recherchen" May 9, 2024 4.0 Pros Ich nutze Semrush hauptsächlich für Keyword-Recherchen. Dafür eignet sich das Tool hervorragend. So kann ich Content gezielter erstellen und erziele eine bessere Traffic Performance. Cons Relative hohe monatliche Kosten und teilweise intransparente Daten beim Rank-Monitoring und -Tracking. Review Source Danielle S. Senior Director Marketing Business Development Sporting Goods Used the software for: 2+ years ### "Excellent Resource for Complete Evaluation" August 10, 2023 4.0 Because it is crucial in the workplace. With Semrush, I can research new keywords, spy on the competitors, and keep tabs on the indexing status of our own initiatives. Pros In the world of digital marketing, Semrush is indispensable. You may use it for keyword research, forethought, tracking your SEO and site optimization efforts, for scheduling social media postings, for keeping tabs on the competitors, and for learning more about the competition. It's crucial to my job, therefore I can't do without it. Its breadth of utility is astounding. Cons For me, the price of Semrush is the only negative aspect of the service. In my opinion, it is too pricey and not a viable option for most people. Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Using Semrush is fun, which is why I like it so much for SEO. It's a hub for doing speedy site audits and keyword studies. The ability to spy on your rivals and learn their tactics is SEMrush's crowning feature. Review Source Response from Semrush August 18, 2023 We appreciate your detailed review! It's fantastic to know that our platform plays a crucial role in your range of digital marketing efforts. We understand that pricing is a concern; with over 55 tools and the most accurate data on the market, the value goes beyond the cost. If there's anything specific you'd like to discuss or explore further, please don't hesitate to reach out. WD William D. Owner/ content producer Writing and Editing Used the software for: I used a free trial ### "Semrush for SEO" September 9, 2023 4.0 Easy to sign up for, it helped with keyword research and that was the main thing I was working for. I would like to have a better guide on the other features as there were many more ideas that I didn't get to take full advantage of. Pros I really like that it is already on Wix. The way it provides similar keywords along with data such as traffic per months, how hard it is to rank on google, give you ideas for how to structure blogs to rank on google. The website has an easy to use navigation systems. Cons The price was too much for me to continue, it s worth the money but it isn't cheap. Another thing is a little better simplified explanation of all the features. A lot of features I wasn't really sure how to take full advantage of. Reason for choosing Semrush It was integrated to Wix, Wix website uses it for SEO ideas. Review Source RM Reed M. CEO Marketing and Advertising Used the software for: 1-2 years ### "Outstanding software with a dedicated support and Knowledge Base" October 5, 2021 5.0 Excellent, absolutely astonished at how powerful this toolkit is, and cant wait to finish up my certifications (once my business slows down a little thanks to this product) so that i can truly say i have mastered this campaigning software. I am SEMRush certified but there are still many tests that i can take to gain a more indepth mastery of this software Pros The Academy in order to learn the product is by far the best example of a knowledge base center filled with videos and tests to truly insure their clients succeed. Granted upon receiving the product I had not been able to complete said courses with my schedule - it didnt really harm my understand of the product. The GUI is very intuitive and extremely powerful Cons I have nothing bad to say about the product; however, I will say the least I like about the product (is probably the coolest aspect) is the sheer size and range of services that can be done with this product. Whether you are solely an SEO Specialist, Social Media Manager, Content writer, etc... they have a solution for you Switched from [Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/) Yoast I actually still use; however, It does not have anywhere near the capabilities that SEM Rush provides. Everything I have seen balks in comparison Review Source Brock P. Vice President of Marketing Retail Used the software for: 2+ years ### "There is no substitute" June 2, 2022 5.0 We use this for a wide range of things: Competitor research to help us find great M&A targets and value them correctly, we use it to assess in-bound linking, we use it a TON for SEO work, and we even explore PPC opportunities with it. We find it to to be a very flexible tool that meets a lot of business needs. Pros The #1 thing we use SEMRush for is competitor research... and quite frankly no tool we've found compares to this. We are an ecommerce company and with SEMRush we get a very good picture of our competitors business. Cons The learning curve on this software takes a bit of an investment in time. It is certainly well worth it, but you will \*never\* get the full power out of SEMRush without making an effort to do some of the training and experimenting. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush We felt like SEMRush had a better overall reputation and the tool was much more flexible. Review Source Response from Semrush June 6, 2022 Hi Brock! Thank you so much for this wonderful and detailed review. We appreciate your feedback on learning curve especially since we've created a lot of educational materials in our blog and Semrush Academy. It's totally worth it ;) CFM Carlos Fernando M. Sr Manager Marketing and Advertising Used the software for: 1-2 years ### "The SEO for dummies enabler" March 21, 2023 5.0 It has been very useful for my team, providing audits for potential clients, it's done a wonderful job in creating interest. Pros It provides a breadth of detailed information and presents it to everyone in a very easy and digestible manner. You don't need to be an SEO expert to understand it. Cons The market is crowded and while Semrush is the best or one of the best, it does feel slightly over priced. They do provide a ton of value, and the tool is always improving. We have a pretty big team though and those licenses can get pretty pricey. Switched from [SpyFu](https://www.capterra.com/p/156579/SpyFu/) Spyfu is great, but getting a good summary in one place wasn't a key feature for it. Another team was doing a test with Semrush and it was a fantastically easy tool to use Review Source Prabhakar U. CMO Marketing and Advertising Used the software for: 1-2 years ### "Best tool for keyword research and campaign automation." February 17, 2022 5.0 It is the best tool for keyword research. It is very user-friendly and easy to use. The best part is I don't have to navigate to multiple pages to find any data. I get it on a single dashboard. Pros The best feature is keyword research. While other tools provide different keyword data on multiple pages, it provides you with all the keyword-related data on a single dashboard. Cons SEMrush should increase the limits on small plans. Review Source MH Maxwell H. Digital Marketing Specialist Printing Used the software for: Less than 6 months ### "Although not perfect, does make a positive difference in my everyday. " January 17, 2022 4.0 So far so good. Support and training is very helpful, and has helped me deploy helpful tools quicker. Pros They keyword and competitive analysis tools help me stay in front of my competition with highly optimized content marketing and keyword research/SEO. Cons There are a lot of tools that i'd like to use, but just cannot justify the price. Along with that, additional seats for this program are very pricy. Switched from [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) Had budget and was willing to try something different. It also provided a handful of extra tools that MOZ didn't provide. One thing I loved about MOZ i miss, is their site health tools. It was clear and concise and I was able to find and make fixes on my site very fast. SEMRush is a little more tricky. Review Source Response from Semrush January 27, 2022 Hi Maxwell! Thanks for the feedback, deeply appreciate it! We' are also glad to read that our suite made a positive difference in your everyday life ;) You are right, there's so much to explore in our toolkit, so we can assure you that our pricing follows industry standard models. If there's anything we can help you with, just DM us on Social Media (via Twitter or Facebook), we'll be happy to guide you through all the features! Jerome C. SEO and SEM Senior Specialist Marketing and Advertising Used the software for: 2+ years ### "The only SEO tool trusted by experts" June 28, 2022 5.0 I am satisfied; this software helped me prove to my company that a low-performing site could be at the top of SERPs. We are finally getting leads, and luckily, I was able to get promoted because of this software. Thanks to Semrush. Pros SemRush being a well-known brand to SEO experts is surprisingly cheaper than its competitors- but the most powerful tool I've ever used. The Keyword Tool helped me a lot; this feature made me monitor the keywords our competitors were using and helped us rank at the top of Search Engine Results Pages (SERPs). I also use this to monitor our website analytics, fix bugs, and optimize our website pages. Semrush never fails its customers; the software will definitely help you reach your goals and KPIs. Glad I was able to use this product. Cons For beginners, it could be confusing, but it is easy to understand once you had the chance to explore it. Semrush provides video tutorials and tips online, so this shouldn't be a problem for first time users. Review Source AM Aishwary M. Assistant Manager Insurance Used the software for: 2+ years ### "Understand and Master Website SEO through Semrush" October 17, 2022 4.0 Semrush is an ideal tool for the management and monitoring of On-page and Off-page SEO projects. The additional features such as a lead generation tool, marketing calendar and tools for Content Marketing such as topic research, content template and writing assistant make it very conventional and productive. I have benefitted well from the On-page SEO checker in Semrush which provides you with a list of high-potential pages on your website along with optimization ideas to obtain increased visibility and organic traffic. Pros The onboarding process is very simple and multiple user accesses can also be created in an account. The Semrush tool is a one-stop solution centre for understanding the nuances of Website SEO. The model lets you analyze your domain along with different other domains to let you review and compare your website's performance with different other websites. Objective-oriented tools within Semrush such as organic research, keyword magic, position tracking, backlink analysis and site audit allow us to troubleshoot and find problems and fix them in real-time while also being able to set up goals and accomplish them. Cons The number of clicks i.e organic traffic data shown is not 100% accurate if we compare it with the google search console. The country cannot be set to default for domain overview activities. Review Source Coral M. Programador informático Computer Software Used the software for: 6-12 months ### "Con semrush nuestras campañas de marketing vuelan" February 11, 2023 4.0 Nuestra experiencia con Sermrush es muy buena, en nuestra empresa necesitabamos mejorar el posicionamiento y las campañas de marketing y esta herramienta nos ha ayudado a tener una mejor posicion frente a la competencia.Es una herramienta que te da mucha informacion acerca de lo que publicita el resto de empresas de nuestro sector y esto nos ayuda muchisimo, ademas las estadisticas y los informes que nos genera, son de gran utilidad. Pros Lo que mas nos ha gustado en nuestra empresa de semrush es el analisis de la competencia, ya que nos permite saber qué palabras clave utilizan y cuanto pagan por ellas, para así planificar nuestras campañas y cuando debemos pagar por las keywords.A parte de todo esto, tiene multitud de herramientas que nos han venido de maravilla para ayudarnos a estar mejor posicionados.Una de las cosas que me ha encantado son las sugerencias que te da a la hora de optimizar tus estrategias. Cons Por el momento no he encontrado ningún aspecto negativo, lo único que podría decir es que el precio es un poco elevado, y al principio puede ser un poco complicada de utilizar, pero cuando le coges el truco es mas llevadera. Review Source merroudj N. freelancer Computer Networking Used the software for: 1-2 years ### "the top tool for tracking referrals and SEO" September 25, 2022 4.0 The most essential and efficient tool for an SEO audit is SEMRush. Additionally, it is the most alluring and beneficial tool for traffic audits, site audits, backlink audits, and Semrush keyword research. Your results will be available to you immediately. Pros All Semrush plans are reasonably priced for small and medium organizations, except the Pro plan. The information you learn from each individual Semrush part is quite interesting. Despite offering a lot of data, Semrush's interface is logically organized, and graphs and data visualizations make it simple to interpret the metrics offered. Dashboard graphics and ease of navigation. The SEO dashboard provides the essential data to comprehend your website's performance Cons Despite offering a lot of data, Semrush's interface is logically put out, and graphs and data visualizations make it simple to interpret the metrics offered. Although I tried to make the tests in the Competitive Analysis course a little bit easier because they were occasionally challenging, I truly liked using Semrush. There is just one user account included with each Semrush package, and adding more seats is pricey. You might not realize how pricey a subscription might get. Not a wise choice to suggest for novices... Review Source Response from Semrush September 30, 2022 Your detailed review is much appreciated, Merroudj! You've established an excellent organic workflow through the SEO toolkit. Your feedback about pricing is heard - we consider our user-feedback when updating features. Thanks! DC Dario C. SEO Specialist Marketing and Advertising Used the software for: 2+ years ### "SEMrush, la suite più completa e imprescindibile per ogni progetto SEO e Web Marketing" March 28, 2023 5.0 Utilizzo SEMrush da circa 10 anni, da quando cioè era agli albori. Da allora di strada ne è stata fatta tanta ed oggi non potrei farne a meno. Nato come strumento prettamente SEO, è oggi è una suite dedicata al web marketing a 360 gradi ed uno strumento di business intelligence a cui non è più possibile rinunciare. Pros Semplicità e intuitività nell'utilizzo;completezza dei tool offertipermette di gestire progetti di web marketing a 360 gradinon destinato solo a chi fa SEO, ma anche a chi si occupa di Social Media Marketing, Email Marketing o campagne PPC. Cons ci sono aspetti migliorabili soprattutto dal punto di vista degli audit tecnici SEO. Vengono segnalate a volte problematiche in realtà non presenti. Alternatives considered [SEOZoom](https://www.capterra.com/p/199639/SEOZoom/) Reason for choosing Semrush SEMrush lavora globalmente ed è stato in grado in questi anni di evolversi generando vantaggi competitivi rispetto alle altre aziende. Switched from [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/) Offerta qualitativa migliore di SEMrush. Review Source Manuel Ángel G. SysAdmin Education Management Used the software for: 6-12 months ### "Semrush is an amazing SEO tool that has helped me improve my website's ranking in search engines." October 31, 2022 5.0 Overall, I am very pleased with Semrush. They offer a great suite of tools for SEO specialists, and I have had success using their tools to improve my clients' search engine rankings. In particular, I have found their Keyword Research tool to be very helpful in identifying high-value keywords, and their Site Audit tool to be invaluable in identifying and fixing on-site SEO issues.If you need a reliable seo specialist who can help you make your website popular among search engines, then you can consider hiring Semrush as your seo specialist. The company has been providing its services to many companies and has been successful in increasing the traffic and ranking of these websites. The company is also capable of providing its clients with customized reports so that they can track the progress of their website. Pros It is easy to use and has a lot of features that help me track my progress and find new keywords to target. The best part is that it is affordable and has a great customer support team.I use semrush for my SEO projects and I think it is a great tool for research and recommendation. I particularly like the ability to do a side-by-side analysis of multiple domains to see what is working for them and what is not. Cons There is very little that I didn't like about Semrush. However, if I had to choose one thing, it would be that the software can be a little overwhelming at first. There is a lot of information and data available, which can make it difficult to know where to start. Switched from [SEO ToolBox](https://www.capterra.com/p/179609/SEO-ToolBox/) There are a number of reasons why Semrush is often considered to be a better tool than Seo Toolbox. First, Semrush offers a wider range of features and tools than Seo Toolbox. This includes things like competitor analysis, keyword research, and site audits. Additionally, Semrush has a much more user-friendly interface, making it easier to use for those who are not as familiar with SEO. Review Source Nick C. Marketing Manager Renewables & Environment Used the software for: Less than 6 months ### "Many tools wrapped into one" January 18, 2022 5.0 Pros I love the competitor tools. I can put in the competitive domains and see how they are ranking, which keywords, and what backlinks they are receiving. The info gives me the insight on what content is already effective with my target market and helps me to have a better strategy going into developing original content. There are many tools wrapped into this one software, which makes it easier to keep all my digital marketing under one roof. There is the ability to schedule social media posts, backlink research, and even light PR outreach. You don't need several tools to do your job, you can log into one. Cons Honestly, I'm a bit overwhelmed by the amount of tools available in SEMRush. It reveals how in depth your digital marketing can get and makes me feel like I am dropping the ball at times. I think it would be interesting if you could identify the stage you are at in your marketing, and SEMRush would help you priotize what would allow you to be most effective. This would help give a priority to all the tools that are available. Alternatives considered [Moz Local](https://www.capterra.com/p/116352/Moz-Pro/) Reason for choosing Semrush I received some good demo work from the sales rep. He was constantly in contact and always trying to help me, not overly push me. Review Source VR Verified Reviewer AM Marketing Electrical/Electronic Manufacturing Used the software for: 2+ years ### "SEMRush User review more then 4 Years" February 18, 2022 5.0 I am using this tool since 2016 and its increased the overall growth of the website with this tool if you use ubersuggest you can get more out come in the free version. as ubersuggest is its competitor and you can try both then you will find semrush is more userfriendly. Pros I started to use this tool with a free version and for a basic website its free version was very help full and then the website grows and after using it free for one year I purchased this tool to get more from the website. its best feature is that it tells you on which points of the website you have to work. And with this, I have generated many SEO reports for websites and worked. Cons Limited feature in a free plan and a little bit costly for an individual who has one website to work on. Review Source BT Brahim T. Freelancer Marketing and Advertising Used the software for: 6-12 months ### "Semrush Review" October 30, 2021 5.0 Semrush is a good SEO tool. I use it to find out how well my competitors rank for various keywords and it's very useful. The interface is easy to understand, so I can go about my work efficiently. Pros What I liked most about Semrush is the ability to do deep research into competitors' sites. It's amazing to me that I can just type in a competitor's domain and find out their rank, keywords they are ranking for, number of backlinks they have, etc. Cons I'm a long time Semrush user so I know it works best for me. I love everything about Semrush, except for the fact that it's really expensive. Review Source alexandra A. Marketing Design Used the software for: 1-2 years ### "Semrush el mejor aliado para crear estrategias SEO" November 11, 2022 5.0 Pros Semrush es increíble, cuenta con herramientas muy precisas que me ayudan a optimizan las estrategias SEO de mis sitios Web. Su herramienta de palabras clave es muy precisa. Además puedo realizar un análisis de la competencia y así tomar mejores deciciones de optimización de mis contenidos. Cons Las herramientas de Semrush me gustan mucho y no he tenido problemas. Pero si destacaría el hecho de que su precio es un poco más alto que el de la competencia. Sin embargo, vale la pena pagar por la calidad que tiene. Alternatives considered [Moz Pro](https://www.capterra.com/p/152215/Moz-Pro/)[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Reason for choosing Semrush Por la precisión de los datos cuando realizo la búsqueda de palabras clave. Así como la calidad de sus herramientas de análisis y auditorías. Review Source CA Carla A. SEO Specialist Gambling & Casinos Used the software for: Less than 6 months ### "A must SEO tool" October 9, 2022 5.0 It is actually a dream for me to be able to use this tool. Thanks to my client. If given a chance to work on another website. I'll definitely buy my own subscription of SEMrush. Pros SEMrush is very easy to use. First-time users and beginners will enjoy using it. Everything about it makes my job easier as an SEO Specialist. From website auditing, keyword research, and competitor analysis, to reporting and exporting important data. And most importantly, recommendations on how to fix errors and areas that need improvement are such a life and time saver. Cons From my observation, SEMrush only provides information that comes from Google. Although you can set a per-country data result, the result will only be limited to those who use Google. Plus, if you wish to try the free trial, you will be required to have a debit/credit card. I always find this one inconvenient. Review Source Amanda M. Digital Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Worth the purchase!!" November 19, 2019 5.0 If you run multiple websites and multiple social pages- this is absolutely the tool you need to invest in. ROI is completely possible from this tool if you dedicate enough time/effort to using it to the fullest. The SEO tools alone have proven awesome for us and the social poster tool is just the most convenient time-saver. Pros I use SEMrush daily for SEO on many sites and for posting on many social pages from one place. All of the SEO (site audits, keyword analyses, DEEP COMPETITOR ANALYSES) and social tools don't just make my job easier- they make me better. I get insights from SEMrush I wouldn't have otherwise had at my disposal. It is 100% possible to see ROI on this product. Cons I miss when it was free so many years ago, but C'est la Vie. Now that SEMrush is a paid platform, they also offer wayyyy more tools and they are constantly updating/adding features. They have a pretty responsive customer support, but I have had responses take 1-2 days to get back to me. However, I can't personally say that this response time has ever, in any way disrupted my flow of work and when I did have a more urgent issue they were great about helping me quickly. Switched from [Sprout](https://www.capterra.com/p/175756/Sprout/) SEMrush is better, offers more tools, and at the time we switched Mark Zuckerberg had just testified in front of congress resulting in Facebook's security being extremely tight. While Sprout is now a totally great tool, ultimately us not being able to tag any person or company on Facebook when posting through Sprout was what made us switch. However, if you just need social media tools then Sprout is an excellent option and I understand they no longer have these issues. Review Source VR Verified Reviewer Marketing Program Manager Computer Hardware Used the software for: 2+ years ### "An SEO platform that grows in strength and capability" March 3, 2022 4.0 After almost a decade of using SEMrush, I can't recommend it highly enough. For a serious marketing research, it should be an essential component. There are many different types of data available in SEMrush. Being able to turn data into actionable KPIs is essential. SEMrush provides you with the information you need to make wise decisions and to do so daily. When it comes to creating a website, there are a lot of moving parts. With so many data points, creating a visual model is essential if you want to use the information proactively. SEMrush gives me the tools I need to improve the performance, speed, and intelligence of my websites. Pros Any software has both internal and external benefits. On the exterior, I like to see good design, good navigation, and a good rate of work. It has one of the largest keyword databases among similar tools, as well as all the essential configurations like keyword magic tools that allow you to add stop words and all the other features that a current SEO tool should have. To keep our SEM and SEO teams in touch, we use SEMrush to get a lot of information regarding keywords, technical, and competition data. When we first started using SEMrush, we utilized it as an "add-on" to other products, but now it is our primary tool. SEMrush's API access is just another perk of an enterprise-level subscription. In addition, we use the organic research tool a lot to learn about our domain as well as our competitors'. While researching their competition and the market, the SEM team makes use of the "Competitive Intelligence Add-On" offered by SEMrush to gather information. Cons A lot of expertise and attention is required because the product's UI is so simple to use. A class of keywords may be necessary if you are new to digital marketing or SEO. Ultimately, it's not a huge problem. SEMrush has one flaw that irked me. At any given moment, you can only have one account open in your browser. When someone else logs in using the same account as you, you can't get back in. Review Source Response from Semrush March 18, 2022 Hello there! Thank you very much for your detailed review & for sharing your concerns. In our ToS, we state that each account allows limited number of devices and locations for simultaneous login - otherwise, our security system is triggered since more logins could mean unauthorised access. To prevent third parties from accessing your data, the account is logged out and you will have to restore the password. Talk to a Capterra advisor for free and get results within 15 minutes.