Who Uses This Software?

Digital Marketing Agencies and companies who want the complete marketing picture.


Average Ratings

28 Reviews

  • 5 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $30.00/month
    See pricing details
  • Pricing Details
    $30/month PlusPlan $100/month Agency Plan
  • Free Version
    Yes
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • WhatConverts
  • www.whatconverts.com
  • Founded 2015
  • United States

About WhatConverts

Try Better Call Tracking. Track conversions and leads from Phone Calls, Web Forms and Chats. See What Marketing Converts. View Conversions by Marketing Source, Campaign, Keyword, Ad and Landing Page. Great Lead Reporting - View leads by Marketing Source, Keyword and Campaign. Better Lead Management - Manage, sort and filter leads to identify your best leads and marketing channels. Digital Marketing Agencies and Marketing Savvy Companies love WhatConverts reporting. Try our 14 Day Free Trial.


WhatConverts Features

  • Call Recording
  • Call Routing
  • Caller Identification
  • Campaign Management
  • Conversion Tracking
  • CRM
  • IVR / Voice Recognition
  • Keyword Tracking
  • Channel Management
  • Contact Database
  • Email Marketing
  • Event Triggered Actions
  • Lead Management
  • Multi-Campaign
  • Business Card/Badge Scanning
  • Dashboard
  • Data Extraction
  • Data Verification
  • Form Builder
  • Gamification
  • Lead Distribution
  • Lead Enrichment
  • Lead Notifications
  • Lead Nurturing
  • Lead Scoring
  • Activity Tracking
  • Campaign Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking

WhatConverts Reviews Recently Reviewed!


Capterra loader

WhatConverts is the comprehensive lead tracking solution marketers previously only dreamed of.

Aug 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The ease of use, robust tracking solutions, and unparalleled value WhatConverts provides is second to none. We've utilized other tracking solutions in the past, but none have been as simple to set up or provided as user-friendly of an interface as WhatConverts. With all of that said, the best part of WhatConverts is the customer support provided by his staff. I may have never met them in person, but they truly feel like a friend that is always there to help. Any time we have questions or feedback, they provide lightning fast responses that are clear and concise.

Cons: Only writing this sentence because a response in this field was required. We've been using WhatConverts for quite a while now and I honestly am sitting here struggling to think of a con.

Overall: WhatConverts has been a godsend as far as providing added transparency for our clients and streamlining what used to be a rather time-consuming process of configuring conversion tracking across countless platforms and ad campaigns. Using the incredibly simple yet comprehensive dashboard, we are able to quickly and easily show our clients true ROI from their marketing efforts, and that has proven to be invaluable. Client retention rates and overall client satisfaction have gone through the roof and only continue to improve as the WhatConverts platform continues to evolve and grow. We are looking forward to many years of hand-in-hand growth with WhatConverts by our side. THANK YOU!

Vendor Response

by WhatConverts on August 28, 2018

Thanks you so much for a great review. I know Jenn and Starr will be thrilled with your feedback.

Capterra loader

Excellent product and EVEN BETTER customer service.

Jul 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We were looking for one tool with online form tracking that pulls channel information for each lead. We also needed something we could loop into our traditional (offline) media efforts and call tracking is a classic option and WhatConverts does it in a way that brings us into the world of digital reporting. I could not be happier with our experience using this tool, setting it up, the cost is so reasonable and the value is exceptional.

The tool checks every box we need, including a whitelabel, independent login option for our agency members and every individual client.

The best part, though, has been the kindness and expediency of the support team. I have had numerous questions to quickly familiarize myself. Not that anything is particularly difficult to figure out, but I want it to be right and for us to use this tool to its full capacity. And their team gets back to me with a wonderful explanation immediately (even after hours).

The integration is simple and the dashboard is beautiful. This is quickly becoming a feature we present our clients that they get excited about and won't know how to live without. Thank you!

Cons: None. There are few features I've requested (automated quote/sales value based on criteria from form fill outs) - but their response is never "we can't do that", but rather "we'll put it in the queue".

Overall: Lead source tracking - using phone tracking and web form tracking.

Lead notification emails.

A tool for clients to track quote and sales values that link directly to leads.

Whitelabel dashboard for clients to log into for realtime reporting.

Simple (one line code) integration on all sites.

Great value for the price.

Unlimited accounts and agency users.

Lead page and landing page information.

Independent cookie tracking maintained outside of Google's algorithm.

Unique/Repeat user data.

The list truly goes on...

Vendor Response

by WhatConverts on July 20, 2018

Hi Kayla,

Thank you for your review! We are working on getting the automatic values set up in our system and we're going to be sending out emails as soon as new features are ready.

Thank you for being a great customer! We're happy to have you on board.

Great Tool, Amazing Customer Support

Sep 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I have been looking for a tool like this for years, I even considered having something developed at one point, but as soon as I started using this software it became the complete solution for us... We used to have clients who would say that they can't tell whether it is our marketing efforts that are bringing in more leads or theirs. Now it is all there in an easy to understand dashboard, Form leads, Calls and brilliant reports. WhatConverts solves all this for us.

Cons: Only issue I find sometimes is that I need to ask support for help on setting certain things up, but they are brilliant at helping so not much so much a problem, but I just like to know how to do things myself sometimes.

Overall: WhatConverts not only helps me and my clients to see where and how we are generating leads, but I also use it as a selling point with potential new clients

Vendor Response

by WhatConverts on September 25, 2018

Hi Joe,

We really appreciate your review and feedback. I'll give our support team a huge pat on the back :)
We're working to make a few features more self explanatory, but we also enjoy speaking with our customers and make sure we're developing what you need.

Thanks again for your review!

Essential to the Growth of Our Agency

Sep 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: It has allowed us to provide real, accurate lead data for our clients. A challenge that business owners face is calculating accurate ROI from their marketing efforts. WhatConverts makes it easy for them to see actual results from their website while also creating a simple platform for them to keep track of their leads.

Cons: Some tracking numbers receive frequent robo/spam calls.

Overall: WhatConverts has been incredible. Their support team always provide prompt, digestible, in-depth answers to any questions I have. They have also been very accommodating in terms of adjusting their platform to our needs.

Vendor Response

by WhatConverts on September 11, 2018

Hello Jesse,

Thanks so much for your great review, we really do appreciate it.
We continue on our crusade to eliminate all spam calls, and we can replace and credit you for any numbers that are giving you hassles.

I 1000% recommend you use What Converts.

Aug 11, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Extremely easy to manage leads from phone calls and web forms.

Call recording is awesome.

User interface is really well thought out and easy to use.

Cons: Unable to view lead details & mark leads directly from the corporation overall dashboard.

Overall:

I REALLY did my due diligence before finally choosing What Converts and it was worth every hour I spent researching. They provide stellar customer service and are priced extremely well. I've even suggested to them that they raise their rates a bit as they're that good.

What Converts makes tracking not only leads for my company a cinch, but it's also extremely easy for me to switch between my client's company accounts and track and mark their leads.

Creating a new company account, or campaign is super easy and extremely effective for tracking the ROI on particular campaigns.

It doesn't matter if you are a small company or large, I promise this will be a great fit for your marketing department.

Recommendations to other buyers: 100% Use What Converts. It totally change my ability to track the effectiveness of my (and my customer) marketing campaigns.

What Converts: The Gold Standard In Call Tracking

Oct 26, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: It's easy to use, affordable, and best of all, the customer service is great.

Cons: It may be good to have a mobile app in the future.

Overall: Our agency has been using What Converts for call tracking for about a year now.

We moved over from another CALL tracking service after we realized their requirements to do keyword level tracking would be cost prohibitive.

We hesitantly and cautiously moved over to What Converts and could not be happier.

Their support is always easy to work with.

Their dashboard is awesome.

They have a whitelabel program, so my clients see my branding, not What Converts.

It's drop dead easy to use, and competitively priced, with awesome service. What more could you ask?

Do yourself a favor, if you are looking for a call tracking service, just contact What Converts and save yourself the time and effort and money.

Exceptional Support at all levels within the company

Jul 17, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use software and extendable based on your needs. We are an agency and implementing this for our clients. Adding there features boosted our client's sales and overall prospect engagement. They are thrilled and our use of WhatConverts put them over the top when we implemented automatic notifications.

Cons: Nothing really. Great product, fair price. Integrates well with other solutions using Zapier. Could use some additional walk through instructions on setting up all available tracking notifications but the support team will hold your hand. They are AWESOME as well as the founder.

Overall: Happier clients

Vendor Response

by WhatConverts on July 20, 2018

Thank you for your review!

We are currently working on getting video walkthroughs recorded and uploaded in our help section and new integrations and features are being added all the time.

Thanks for being a great customer!

Amazing Product, Value and Support: Incredibly Powerful Insight into Call Tracking

Aug 11, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Intuitive. Right from the start you feel right at home in the software. It quickly presents you with relevant data in a layout and format that quickly communicates everything you want and need to know.

Support is better than any other product I have ever experienced. They have earned my loyalty and then some. Great company that cares about my success.

Cons: There aren't any. Really.

Overall: I was looking at software that could do call tracking and provide valuable analytics for a rapidly growing customer base in healthcare. I started with the biggest player in the market, and while their product was good, it was above my budget.

I found WhatConverts and so glad that I did. I like it far better. The user interface is superior and the pricing is much more cost-effective. I am now using WhatConverts for 19 accounts and counting. Despite a number of questions and calls from me for support, they always welcomed my calls and took the time to help me structure my accounts in a way that is optimal for my company and clients. I am a very happy customer; you will be too.

Recommendations to other buyers: If you are looking for a powerful solution for call tracking from a company that is willing to earn your business every day, WhatConverts is hands-down the answer.

Forget The Rest. Go With What Converts

Jan 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I have tried other solutions like Call Rail but WhatConverts is the ONLY solution that I have found, that offers both form and call tracking in one platform. Pricing is very competitive and the software works sealmlessly. As a digital agency, white label is critical. The white label works beautifully and the data fully integrates with just about anything you can think of and most major CRM's. The support team is FAST and very helpful. I wish they had been around 10 years ago when we first started. I recommend WhatConverts all the way for any size digital agency, big or small.

Overall: Client phone lead and form lead tracking made super easy.

Capterra loader

Super happy with the product that What Converts has put together for lead and conversion tracking.

Jun 29, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is easy to use, the UI is great, it integrates with everything I need it to (Google AdWords, Analytics, Agency Analytics, etc.)

Love how easy it is to track leads and see which ones are unique and which are repeat visitors.

Cons: Any problems I have had, the support team has helped me almost instantly, so no cons there really. It is also adding a number of new features.

Overall: Transparent and correct conversion tracking data. The ability to listen to phone calls we have generated from our marketing efforts and also see what traffic sources are working best.

Vendor Response

by WhatConverts on July 03, 2018

Thank You for you wonderful review! We look forward to continuing to serve you :)

Easy to use, affordable, amazing customer support and service.

Aug 16, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Price, customer service, user-friendly interface.

Cons: Although it has a simple interface, it's not quite ready to be used a full-fledged CRM system.

Overall: Whatconverts is a great product that's not only affordable but easy to set up and use. On the rare occasion where we've hit a problem, or needed some sort of customization, they've resolved our issue in a very fast turnaround time.

Because of Whatconverts, we are now able to track where every lead is coming from and are able to match offline sales with our online data.

Recommendations to other buyers: The co-founders behind the product are smart and very friendly. We've developed a strong relationship and have always been able to count of their service and support.

Amazing lead tracking software

Aug 11, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I like that WC can be used whitelabel for the multiple agencies I work for and it generates great reports and is very accurate in reporting calls, forms and other sources of contact.

Overall: I use this product every day. It works so well and helps me maintain my clients trust in my work by showing them the results I am getting them. I currently use it for lead tracking in 3 agencies I work for and there's nothing but good results from using What Converts.

We help customers implement a tracking system that can tie all the mediums and sources they use.

Jan 11, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The attribution for ROI is definitely a tool every marketer should have. The dashboard is easy to use and can be customized to find what you are looking for easily.

Cons: I have been very satisfied with this product until now I have nothing that I am unhappy about. Maybe in the future they will be able to track more sources to make unparalleled

Excellent lead tracking software

Aug 15, 2016
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: So much data is accessible regarding each lead. As mentioned above, where the lead came from, duration of call, subject in email, submitter's information. And being able to give a client a login to access their specific leads is always helpful!

Cons: I've found it a bit difficult to figure out how to view stats from only one website when you have a client with two websites entered into their account. So for instance, for client "John", sort to view all leads through website A without seeing leads from website B. It's just a bit difficult finding out how to do that kind of thing.

Overall: Excellent lead tracking software. So much data is just a few clicks away.

You can sort by returning versus unique leads, quickly see the submitter's information and message content, call duration, where the lead came from (organic, which search engine, paid, social referral, other website referral, direct, etc.).

Recommendations to other buyers: Overall a great program, my company absolutely loves it.

It's a great platform with an easy to use interface with outstanding support.

Aug 15, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use and intuitive interface.

Cons: None

Overall: I've tried different call tracking solutions that promise simple and seamless integration between Google Analytics and Google Adwords. WhatConverts is by far the best platform I've used that integrates your call tracking data with Google Analytics and imports keyword level tracking into Google Adwords. The excellence of their platform is only exceeded by the level of support they provide.

The Best Call Tracking Service!

Aug 18, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Easy to use and implement, inexpensive, agency-specific tools, unparalleled customer support.

Cons: N/A

Overall: Customer service like you would not believe, but who needs it when WhatConverts is one of the most intuitive, dynamic, reliable call tracking services available. Thank you to WhatConverts for showing the true potential of our marketing efforts, and for helping build our clients' businesses.

Recommendations to other buyers: Use the dashboard to its fullest extent for tracking and notes, contact customer support with any concerns...they will help!

I looked into 5 lead tracking software companies, and WhatConverts blew me away.

Feb 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Robust, easy to use, and we can talk to their engineers for any customization any time. Extremely responsive and smart and creative about how to come up with a solution.

Overall: They are a great partner to work with, in general. I recommend WC to anyone.

Capterra loader

Fantastic product and even better customer support

Jun 22, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use, visually easy to understand, fab customer support, monitors our daily leads with great accuracy and provides us with invaluable data for every day marketing decisions

Cons: Nothing bad to say about this at all. Really enjoy using this software and gives us great visibility on our ROI

Overall: Better ROI for our marketing activities

Vendor Response

by WhatConverts on July 20, 2018

Thank you so much for your review! We're glad to have you on board!

Capterra loader

The best-quality, easiest-to-use tracking software I'd used to date!

Jul 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: It loads quickly (I've used numerous lead tracking software prior to this one and almost always experienced high loading times) and it is very clean and easy to navigate. It's quite simple to setup too! Very intuitive!

Cons: I did like the navigation menu when it was along the top a little better vs. the current side menu. I don't have a widescreen monitor, so I now need to sidescroll to see my full dashboard.

Vendor Response

by WhatConverts on July 20, 2018

Hi Heather,

Thank you so much for your review and feedback!

For smaller screens, we do have the feature on the left hand side (at the very bottom of the menu) to hide the navigation menu. You can click "

WhatConverts Please and Thank You!

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Call and form (leads) capture data is excellent.

Cons: I'd like to tell you, but it's a secret.

Overall: Support is tremendous. the customer representative is stellar! Readily available, deep knowledge and capable of helping her clients over technical hurdles. WhatConverts is a great technology with impressive support.

Vendor Response

by WhatConverts on October 04, 2018

Thank You Shaun! It's been a pleasure working with you and your team. We look forward many more years working together and improving:)

Great Tracking Tool!

Aug 18, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Easy to use

Great customer support

Knowledgeable staff

They take pride in the product

Cons: I haven't found any issues at this point

Overall: Great tool for tracking calls and contact box leads. We have bene using the service for over 6 months. I haven't had 1 issue to speak of. I have had some questions and each time I have called not only have I got the answer but also a few lessons on things I didn't know I could do with the software.

Part of our team

Sep 25, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: It is very user friendly for our staff and our clients

Cons: Some of the filter options but that has been updated since.

Overall: Lead tracking for our clients

Vendor Response

by WhatConverts on September 27, 2018

Thank you for your review Chantelle.

A great product with even better customer service.

Sep 27, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Alerts and a easy to use UX. A detailed report at the end of the month enables us to report to clients on the value of their website.

Overall: traffic and user experience information

Vendor Response

by WhatConverts on November 17, 2017

Thanks Jonny,

For you review, and thanks for the suggestion to incorporate traffic and user experience info.

Capterra loader

Call Tracking to the next level!

Apr 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Wow, I thought "regular" call tracking was nice, but WhatConverts takes it to a new level. The ability to track calls, forms, and chats is HUGE. Haven't seen this with any other software.

Cons: No cons have been identified at the moment. Sure, this isn't a low-cost option, but the value is huge.

Vendor Response

by WhatConverts on July 20, 2018

Thank you for your review! We're so happy to have you on board. Let us know if you have any suggestions or features you're looking for!

Fantastic Tool for Sales & Marketing

Nov 15, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy of use, availability of critical data, ease to understand.

Overall: WhatConverts has been a lifesaver for us. We were evaluating the cost of changing to a new CRM system (which would have been a headache and expensive) before stumbling across the full functionality of WhatConverts. We're now able to track all calls and web form submissions and gain insights into the origins of the inquirer (Organic v. paid). On top of that enough cannot be said about Michael's support.

Great product and awesome customer service. Would highly recommend.

Sep 20, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The software is easy to use and provides so much valuable data. The customer service is first rate. The team at WhatConverts is very responsive and go above and beyond to trouble shoot problems.

Vendor Response

by WhatConverts on September 21, 2017

Thanks Kim for the review. It is a pleasure working with you!

Amazing team, invaluable metrics for our strategy, highly recommend!

Oct 06, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Reporting is advanced for outstanding insight into the effectiveness of our campaigns, yet simplistic enough to organize and communicate easily.

Vendor Response

by WhatConverts on October 09, 2017

Thank you for your feedback Rachel. Our team enjoys working with you to help you get those metrics you need.

Exceptional

Oct 04, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Comments: I'm delighted! I'm absolutely floored at the exceptional customer service and quality of product. I called the competitors first. I was not happy with their voicemails, lack of customer support and cookie cutter solutions that were way too overpriced.