---
title: "Marchex Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Marchex Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more."
source_url: "https://www.capterra.com/p/152002/Call-Analytics/"
page_type: "product"
language: "en"
---

# 

 Marchex Software Review 2026: Features, Integrations, Pros & Cons

Last updated on July 21, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Marchex

## What is Marchex?

Marchex is a leading text communication platform for enterprise and midmarket businesses. Marchex empowers sales and marketing teams to engage effectively with customers by empowering them to convert more leads, drive more revenue, and optimize performance. Leverage Marchex for automated response communication, lead qualification, conversation follow-up, scheduling, drip campaigns and more. Magnify the effectiveness of phone, chat and email channels by adding speed and personalization with text.

## What is Marchex used for?

[SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Call Tracking](https://www.capterra.com/call-tracking-software/)

Top alternative

Featured

Overall rating

Based on 32 user reviews

Reviews sentiment

Positive

91%

Neutral

9%

Negative

0%

Starting price

$0.01

Per User, Per Month

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Marchex

4.4 (32)

VS.

[4.4 (506)](https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews/)

Starting Price

$0.01

per user, per month

Starting Price

$0.0079

Usage Based

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.2 (32)

Ease Of Use

4.1 (884)

Value For Money

4.0 (29)

Value For Money

4.2 (795)

Customer Service

4.0 (29)

Customer Service

4.0 (815)

## Marchex alternatives

[Ringover](https://www.capterra.com/p/169627/RingOver/)

[4.7 (884)](https://www.capterra.com/p/169627/RingOver/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/169627/RingOver/)

Highest Rated

[VoIP.ms](https://www.capterra.com/p/203084/VoIP-ms/)

[4.8 (698)](https://www.capterra.com/p/203084/VoIP-ms/reviews/)

Starting price

$1.10

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/203084/VoIP-ms/)

[Nextiva](https://www.capterra.com/p/175788/Nextiva/)

[4.6 (919)](https://www.capterra.com/p/175788/Nextiva/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/175788/Nextiva/)

[3CX](https://www.capterra.com/p/158704/3CX/)

[4.4 (467)](https://www.capterra.com/p/158704/3CX/reviews/)

Starting price

$350.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/158704/3CX/)

[View all alternatives](https://www.capterra.com/p/152002/Call-Analytics/alternatives/)

## FAQs about Marchex

Overview

### Which roles and teams benefit most from Marchex?

Marchex is most used by marketing teams, account managers, and digital advertising leaders who need to track call-driven campaign performance and lead quality. Sales-facing teams use it to connect conversations to conversions, while project and analytics roles rely on it for attribution, reporting, and optimization across channels.

Answer based on 32 reviews

Overview

### What company size and specific industries is Marchex built for?

Marchex is designed for businesses of any size that depend on inbound phone calls for revenue. It fits industries and sectors where phone leads and customer conversations drive sales, such as service, sales, and other call-based organizations that need call tracking, call analytics, and conversational intelligence.

Features and Usability

### What are the key features of Marchex?

Marchex offers call tracking and call analytics, including call recording, call routing, call transcriptions, call disposition, and call tracking metrics. It also includes 2-way messaging, SMS marketing, automated responses, lead qualification, scheduling, CRM, and reporting tools such as activity dashboards, campaign analytics, and customizable reports.

Integrations

### Which third-party tools and platforms does Marchex integrate with?

Marchex integrates with 10 third-party tools and platforms, including advertising, analytics, and CRM systems such as Google Ads, Google Analytics 360, Adobe Analytics, HubSpot CRM, Conversational Cloud, CarNow, TapClicks, NinjaCat, Acquisio, and Kenshoo Infinity Suite.

Answer based on 2 reviews

Getting Started and Support

### What training and onboarding options does Marchex offer?

Marchex provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide self-paced viewing for product guidance.

Answer based on 3 reviews

Getting Started and Support

### What customer support options does Marchex offer?

Marchex provides Email/Help Desk, a Knowledge Base, Phone Support, and Chat. Users say support is often helpful and answers questions clearly, but some report slow technical support and frustration when issues take time to resolve or when requests are not fully addressed.

Answer based on 5 reviews

Ease of use

### Is Marchex easy to use?

Marchex handles core call tracking tasks adequately, but many teams find the interface dated, clunky, and harder to navigate than expected. Marketing teams and call-heavy businesses like the basic workflow once learned, especially for adding numbers and routing calls, though custom reports, deactivations, and some browser-based actions can feel cumbersome.

Answer based on 10 reviews

## Features

AI summary

Based on 3,848 SMS Marketing reviews

Capterra data shows that buyers of SMS Marketing software rank the following features as their top priorities:

-   **SMS Messaging** (**59%** of reviewers rated this feature as critical)
-   **Mass Texting** (**54%**)
-   **Message Personalization** (**46%**)

Marchex supports all three features that reviewers rate most highly: **SMS Messaging**, **Mass Texting**, and **Message Personalization**. Together, these capabilities help businesses send direct text campaigns at scale, tailor messages to individual recipients, and manage customer outreach more efficiently, allowing teams to improve response rates and build stronger customer communication.

2-Way Messaging

Send and receive text messages to communicate with clients or prospects in real-time

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts/Notifications

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

API

Application programming interface that allows for integration with other systems/databases

Automated Responses

Automatic reply functionality for incoming messages

Call Disposition

Track and report on call outcomes

Marchex 38 features

### All Features
- 2-Way Messaging: Send and receive text messages to communicate with clients or prospects in real-time
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- API: Application programming interface that allows for integration with other systems/databases
- Automated Responses: Automatic reply functionality for incoming messages
- Call Disposition: Track and report on call outcomes
- Call Recording: Record the audio of phone conversations for quality assurance purposes
- Call Reporting: Track and report on all incoming and outgoing calls
- Call Routing: Sends voice calls to a specific queue based on predetermined criteria
- Call Tracking Metrics: Measure campaign influence through collection of keyword tracking and revenue sources
- Call Transcription: Voice conversion to text
- Caller ID: Identify the number and contact information of a caller before answering the phone
- Campaign Analytics: Track and interpret campaign performance metrics
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates
- Contact Management: Manage, organize, and store contact information
- Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
- CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
- Customer Segmentation: Process of dividing customers into groups based on common characteristics
- Customizable Reports: Alter the layout and content of reports
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Interaction Tracking: Track interaction history by documenting conversations for contacts
- IVR: Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response
- Keyword Tracking: Track and monitor a specific set of keywords
- Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors
- Mass Texting: Send messages to multiple subscribers at the same time
- Message Personalization: Personalize text messages using templates and custom fields
- Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount
- Polls/Voting: Enable custom polls/voting to facilitate decision-making or increase engagement
- Real-Time Analytics: Analyze and gain insights into data in real-time
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Scheduled Messaging: Send individual or bulk text messages at predetermined times
- Shortcodes: Short phone numbers that used to opt-in to SMS campaigns
- SMS Messaging: Send messages via SMS
- Text-to-Win: Messaging system designed for contests and sweepstakes
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes

---

Get Advice

We can help you find the software with the features you need.

Features

4.0 (32)

4.0

Based on 32 reviews

## Pricing

Value for money

4.0 (29)

Free Trial

Basic

$0.01

Value for money

4.0 (29)

4.0

Based on 29 reviews

## Integrations

[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[

Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[

TapClicks](https://www.capterra.com/p/145227/TapClicks/)[

NinjaCat](https://www.capterra.com/p/132630/NinjaCat/)[

CRM Analytics](https://www.capterra.com/p/140039/Salesforce-Analytics-Cloud/)[

Acquisio](https://www.capterra.com/p/122349/Acquisio/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.0 (29)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.0 (29)

4.0

Based on 29 reviews

## User reviews

Overall rating

4.4

Based on 32 reviews

Filter by rating

5(16)

4(13)

3(3)

2(0)

1(0)

Mentioned topic

Sorted by most recent

CV

Caroline V.

Media Specialist

Marketing and Advertising

### "Marchex Review "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

July 13, 2021

Overall, Marchex has been a great software to use and I can rely on it.

Pros

I really like how easy it is to use especially when dealing with a large cluster of data. It is easy to narrow and edit the data.

Cons

I think that this software can improve on it's dashboard and loading time. The tabs could also be more clearly represented.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

July 15, 2021

Thank you for your feedback. We appreciate learning what we are doing well and we take seriously all customer comments on where we can improve. Thank you for trusting Marchex with your business.

ZH

Zakary H.

Marketing Manager

Marketing and Advertising

### "A tool that has failed to adapt to change. "

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

1.0

1.0

Customer Service

2.0

2.0

Likelihood to Recommend

3/10

March 18, 2021

It served its purpose however we are now moving to a software that has more features that lend itself towards digital marketing.

Pros

I enjoy being able to have visibility into our calls we are receiving both internally and for our clients to understand ways to better handle our inbound calls.

Cons

The software hasn't really changed the user experience since the first time I logged on in 2017. It has had the same look and seemingly the same functionality.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 29, 2021

We take feedback from customers very seriously and are disappointed to hear we didn't meet the high standards of excellence we strive to provide every customer. Regarding the product feature set, Marchex launched its new Marketing Edge platform with numerous key integrations and self-serve functionality in July 2020. While migration of existing customers from our older MCA platform is currently voluntary, customers who have completed the migration have expressed very positive feedback. We have a streamlined process for migration that is aimed toward minimal disruption to customers. The invitation extended in October 2020 to your company is still open and our team is ready to provide a seamless experience. Please reach out to me directly at Connect@marchex.com to discuss further. Thank you for being a customer. Lance G, Marchex Customer Experience Team.

DM

Deborah M.

Sales Manager

Printing

### "Marchex is a good source for call tracking needs"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

December 16, 2020

Marchex was the 1st call tracking company we used and continue to use along with another company. They were a good choice for our 1st company using call tracking

Pros

Easy to use and share with our clients on how to use

Cons

Limited reports and tracking on calls. Not as easy to share with our clients on how to use. Had to create a tutorial to email them on the steps to use to check their calls from their ads in our magazine, ORANGE COUNTY LIVING.

Reasons for choosing Marchex

Again, they were our 1st choice and 1st experience with a call tracking company.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AN

Anonymous User

Internet Marketing Specialist

Marketing and Advertising

### "A powerful call-tracking platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

April 11, 2019

Pros

From ordering tracking numbers to listening to calls to downloading call data, Marchex offers the full package that's needed when it comes to call-tracking. I appreciate the utility of the platform. One thing that marchex provides that I wish other call tracking platforms offer is a visual representation of talk time on each call - it distinguishes between the caller, the answerer, and ringing, which helps to make skipping through calls to judge their quality much easier and more efficient.

Cons

In my experience, Marchex is certainly a utilitarian platform - it is somewhat clunky and not the easiest to navigate. Finding where everything is located can take a bit of time to sort out, as the design is not the most intuitive that I've encountered.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

January 20, 2020

Thanks for your review! Look for the new Marchex Go UI set to debut this year. We think we've created a UI that is more intuitive.

AN

Anonymous User

Account Manager

Marketing and Advertising

### "Must Have Tool for Call Tracking "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 15, 2018

Pros

The program is easy to use and can handle high volume of information without affecting how it functions. If you run large call tracking campaigns it has the ability to be plugged into another tracking dashboard which is a huge plus! It provides stats within the program which is another plus, this allows you to quickly analyze data without having to physically do the calculations and comparisons yourself. You manage all of your information and campaigns which takes the headache out of dealing with a third party. Customer service is also really helpful in making sure you are using the program to its highest potential.

Cons

Sometimes it can glitch, and some of the features are definitely under-utilized due to accessibility. Overall I would recommend to everyone.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AM

Apple M.

mortgage specialist

Real Estate

### "this software is my widely used software. I am very thankful with this one."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

May 24, 2018

the benefits i get from this software are organized work, i can easily backtrack my calls and I can print it out easily.

Pros

what i like the most about marchex is that it helps me recording my tracks. My calls are auto saved and the details like date, time, caller, status, place and others are there. Also i cant print out the details and open it in spreadsheets.

Cons

what i like the least about marchex is that its not that very handy for beginners. Tutorials and guide are needed in order to know how does it works.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MP

Marie P.

Independent Contractor

### "Great Analytics"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

0/10

April 10, 2018

Pros

This software provides very valuable analytics and call tracking that can benefit lead conversions and overall help your business. That's what it did for us and I would recommend.

Cons

It can become costly, but it is worth it if this is something your business relies on. Obtaining call analytics can be difficult, but not with this software.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

GB

Gemma B.

Virtual Assistant in credit team

Real Estate

### "It was such a good experience using this software"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 28, 2018

it helps me lot to designate the call or transfer the calls to the appropriate person. I will definitely recommend this software to the people who are planning to build their new business

Pros

I like it the most because it helps us to segregate or divide the calls to the designated person that needs to transfer the calls

Cons

I don't see any reason to like this software the least because it is very helpful in our jobs. it is a great thing using this software

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AS

Argyll S.

mortgage specialist

Real Estate

### "Marchex is really a great help on my work"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

March 22, 2018

i can recall important info

Pros

what i like the most about this software is that i am able to track back all my phone calls whenever i need to.

Cons

what i like the least about this software is when i shift from one tab for a long time, when i get back to it, it seems like i have to start from the start again.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CF

Carolanne F.

Product Manager

Leisure, Travel & Tourism

### "Marchex helps me compare marketing campaigns to make better decisions"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

March 13, 2018

Pros

Comparing calls by timeline. The ability to know how soon, and how often, and how long a campaign generates calls has led decisions in our marketing.

Cons

The organization filter can give strange results, but I suspect this is a question of how we've set it up instead of how the software is set up.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/152002/Call-Analytics/reviews/)

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