# Marchex Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Marchex the right SMS Marketing solution for you? Explore 32 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152002/Call-Analytics/reviews --- Marchex 4.4 (32) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Marchex Ease of use 4.2 Customer Service 4.0 ## Showing most helpful reviews Showing 1-25 of 32 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Rob L. Digital Project Manager Used the software for: 2+ years ### "Great service and support but needs a visual facelift on the UI." February 23, 2018 4.0 Pros The call tracking is seamless and the reports are robust enough for us to send to clients to justify the advertising we're providing. Cons User interface seems dated. I think it could be cleaned up and streamlined a bit more, sometimes you really have to go digging for what you're looking for. Review Source VR Verified Reviewer Account Manager Marketing and Advertising Used the software for: 2+ years ### "Must Have Tool for Call Tracking " August 15, 2018 5.0 Pros The program is easy to use and can handle high volume of information without affecting how it functions. If you run large call tracking campaigns it has the ability to be plugged into another tracking dashboard which is a huge plus! It provides stats within the program which is another plus, this allows you to quickly analyze data without having to physically do the calculations and comparisons yourself. You manage all of your information and campaigns which takes the headache out of dealing with a third party. Customer service is also really helpful in making sure you are using the program to its highest potential. Cons Sometimes it can glitch, and some of the features are definitely under-utilized due to accessibility. Overall I would recommend to everyone. Review Source ZH Zakary H. Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "A tool that has failed to adapt to change. " March 18, 2021 3.0 It served its purpose however we are now moving to a software that has more features that lend itself towards digital marketing. Pros I enjoy being able to have visibility into our calls we are receiving both internally and for our clients to understand ways to better handle our inbound calls. Cons The software hasn't really changed the user experience since the first time I logged on in 2017. It has had the same look and seemingly the same functionality. Review Source Response from Marchex March 29, 2021 We take feedback from customers very seriously and are disappointed to hear we didn't meet the high standards of excellence we strive to provide every customer. Regarding the product feature set, Marchex launched its new Marketing Edge platform with numerous key integrations and self-serve functionality in July 2020. While migration of existing customers from our older MCA platform is currently voluntary, customers who have completed the migration have expressed very positive feedback. We have a streamlined process for migration that is aimed toward minimal disruption to customers. The invitation extended in October 2020 to your company is still open and our team is ready to provide a seamless experience. Please reach out to me directly at Connect@marchex.com to discuss further. Thank you for being a customer. Lance G, Marchex Customer Experience Team. VR Verified Reviewer Director of Digital Marketing and E-Commerce Real Estate Used the software for: 2+ years ### "Reporting to be desired" February 23, 2018 4.0 marketing numbers and the ability to listen to them, the basics Pros It records the calls and allows you to create marketing numbers as needed. archex serves it's purpose but to sift through various calls to understand if it is a good or bad call can be daunting when a property receives 20+ calls a day. They have a service that can point out different words for a charge but I belive this should be standard to provide top of the line service to all customers. Cons I think the reporting could be a little more robust and organzied. Certain reports you have to click into one subject for example "by client" run a report to see another type of report pop up that you then elect and select which properties to go to. Reports are hiding and not clearly found. If you schedule reports for certian users you can't see which reports are schedueld for which user. There should also be a way to give access to only certain accounts and not one or all. Review Source VR Verified Reviewer Digital Media Analyst Higher Education Used the software for: 2+ years ### "We have used Marchex to track our phone calls and have seen good results." February 28, 2018 4.0 Call tracking for our call center Pros The ability to pull reports for different criteria is helpful when we are looking for specific data. The ease of finding relevant information is helpful. Cons The technical support can take a while when there is a problem and we loose out on valuable data while it is being looked into. Review Source VR Verified Reviewer Search Marketing Specialist Used the software for: 2+ years ### "Good Product for Call Tracing, easy to use" February 22, 2018 4.0 able to track calls generated from Google Adwords ad spend and focus on getting more calls and spending less in Google Adwords. Also able to track calls generated from Facebook. Calls are recorded and interface allows for easy listening to determine quality of the call. Pros customer support for set up is very good, quick and simple Keyword Level Tracking available integrates easy enough with Google Adwords for keyword level tracking, but haven't been able to track search terms used Cons customer support for trouble shooting is a little difficult interface is easy enough to use but calls data needs to be downloaded to generate reports getting in touch with a sales person is not easy not a lot of bells and whistles compared to other platforms Review Source VR Verified Reviewer Internet Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "A powerful call-tracking platform" April 11, 2019 5.0 Pros From ordering tracking numbers to listening to calls to downloading call data, Marchex offers the full package that's needed when it comes to call-tracking. I appreciate the utility of the platform. One thing that marchex provides that I wish other call tracking platforms offer is a visual representation of talk time on each call - it distinguishes between the caller, the answerer, and ringing, which helps to make skipping through calls to judge their quality much easier and more efficient. Cons In my experience, Marchex is certainly a utilitarian platform - it is somewhat clunky and not the easiest to navigate. Finding where everything is located can take a bit of time to sort out, as the design is not the most intuitive that I've encountered. Review Source Response from Marchex January 20, 2020 Thanks for your review! Look for the new Marchex Go UI set to debut this year. We think we've created a UI that is more intuitive. RB Rayne B. Marketing Coordinator Used the software for: 2+ years ### "Always received great data, service, and support!" February 26, 2018 5.0 Pros Overall tracking ability. It's hard to put a value on being able to effectively track marketing campaigns, but Marchex has really made it possible for us to see what is working and what isn't. The platform has also increased our efficiency for new development transitioning. Cons Wish there was a little more detail on some of the reporting and how certain #s are effected. I get a fair amount of "Other" calls by status and am unsure what causes this, but it could be purely from my lack of knowledge about how that category works. I haven't done much research in the help guides regarding. I also have a hard time figuring out how my locations get categorized so I have properties that are broken out and listed just as "other" while the rest have their location names. Review Source JP Joe P. Director of Search Used the software for: 1-2 years ### "Marchex provides call tracking for all mediums needed at a great price" February 26, 2018 5.0 Dynamic call tracking per medium, so great if you are advertising or driving traffic through various mediums. Pros Pricing is a great pro, being cheaper than their competitors. UI is ok not horrible to work with. Support team is pretty knowledgeable. Cons Seamless integration requires more technical person to manage. I have not successfully linked to my analytics account yet. Review Source VR Verified Reviewer Digital Marketing Project Manager Financial Services Used the software for: 1-2 years ### "It tracks your phone calls simply after learning the basics and implementing the product." February 27, 2018 4.0 Easy to track calls. Wish it had more optimizations. Pros After figuring it out, it is easy to use and easy to add new numbers and make sure the calls are routed correctly. Cons Customer support wasn't very helpful. I also wish that it had more customization opportunities for reporting. Review Source MP Marie P. Independent Contractor Used the software for: Less than 6 months ### "Great Analytics" April 10, 2018 4.0 Pros This software provides very valuable analytics and call tracking that can benefit lead conversions and overall help your business. That's what it did for us and I would recommend. Cons It can become costly, but it is worth it if this is something your business relies on. Obtaining call analytics can be difficult, but not with this software. Review Source MV Megan V. Account Manager II Used the software for: 2+ years ### "Log in to Marchex Daily for Clients and very easy to navigate through" March 1, 2018 5.0 Pros I like how easy it is to listen to calls, filter and export reports for clients. Very Happy with the services that are provided for me! Cons Nothing comes to mind right now - If anything the fact that I have to go back to the home screen every time to search for a new client would like to have a search or drop down carry through on each page that would be helpful. Review Source AS Anthony S. Account Manager Marketing and Advertising Used the software for: 2+ years ### "Great call tracking platform with good customer support" February 22, 2018 5.0 Pre-click and post click call tracking. Pros The userface is relatively simple to use and easy to navigate. Pulling reports is pretty straight to the point. Customer support is also very helpful. Cons Pulling custom reports is difficult and hard to navigate through. I wish there was a way to automate certain reports such as call logs. Review Source JCW J Clifford W. President Marketing and Advertising Used the software for: 2+ years ### "Marchex provides our clients with a powerful tool to get real time insight about their customers " March 1, 2018 4.0 Realtime understanding of customer Satisfaction. Voice of the Customer data which can help shape marketing efforts. Pros Easy to navigate and manipulate data. I like the way the dashboard is organized. It provides great information in real time. Cons Better ability to identify more specific comments in Voice of the Customer not just predetermined categories. Some of the reporting has to be printed verses just displayed. More follow up would be helpful. Review Source GB Gemma B. Virtual Assistant in credit team Real Estate Used the software for: 1-2 years ### "It was such a good experience using this software" March 28, 2018 5.0 it helps me lot to designate the call or transfer the calls to the appropriate person. I will definitely recommend this software to the people who are planning to build their new business Pros I like it the most because it helps us to segregate or divide the calls to the designated person that needs to transfer the calls Cons I don't see any reason to like this software the least because it is very helpful in our jobs. it is a great thing using this software Review Source SJ Shoshana J. Account Group Supervisor Used the software for: 2+ years ### "Fine" March 2, 2018 4.0 Pros Leads tracked by phone #, we can get phone numbers pretty quickly. Call DNA is helpful to see where you can skip to in the conversation to see when the agent or caller is speaking. Cons Inability to receive reports on specific data points. Customer Support does not seem eager to actually work out problems - they try to help but are limited and when you ask for something that they do not currently have, you get the feeling that your request is not being taken seriously. They tell you they will get back to you, but then sometimes their response is, sorry but we can't help you. Review Source MM Maria M. Acct Manager Used the software for: 2+ years ### "Great call tracking software with great support available " June 7, 2017 5.0 Pros There are a lot of hidden gems that can be implemented for very sophisticated call tracking. Things such as whisper messages, dedicated messages, call alerts, and dashboard access are really good. Cons Set up is somewhat complex. I wish the process for setting up a call tracking number and campaign would be simpler as it's sometimes a bit confusing. Review Source AM Apple M. mortgage specialist Real Estate Used the software for: 6-12 months ### "this software is my widely used software. I am very thankful with this one." May 24, 2018 4.0 the benefits i get from this software are organized work, i can easily backtrack my calls and I can print it out easily. Pros what i like the most about marchex is that it helps me recording my tracks. My calls are auto saved and the details like date, time, caller, status, place and others are there. Also i cant print out the details and open it in spreadsheets. Cons what i like the least about marchex is that its not that very handy for beginners. Tutorials and guide are needed in order to know how does it works. Review Source AMC Ana Maria C. Mortgage Specialist Real Estate Used the software for: 6-12 months ### "Very pleasant and easy" February 22, 2018 4.0 Being able to record all the calls and at the same time tag, score and sorting are easy. Giving our agents their assigned percentage of calls is really no sweat. Pros Calls are easily accessed. I could also easily review, tag and score each and every call. Call DNA is ready and it also helps to know who is calling for easy giving feedback or returning the call. Cons I assign call to certain people everyday and it will take several steps to go there. The percentage division also for calls is sometimes not that strict. Review Source bS brett S. AE Used the software for: 1-2 years ### "Use the system to set up numbers for our advertising clients" February 22, 2018 5.0 Pros Easy to set up new numbers, rename numbers. System is easy to use and learn. Reporting feature is VERY good. The reports are visual, easy to customize, and our client like them. Cons Deactivating numbers is difficult. Have to follow up to make sure we aren't being charged even deactivating them. Review Source CS Curran S. Assistant Account Executive Marketing and Advertising Used the software for: 6-12 months ### "Marchex has been very reliable for us, allowing us to track what we otherwise wouldn't be able to." February 22, 2018 4.0 The ability to track results much more easily than relying on the sales teams themselves. It removes human error. Pros I like that I am able to create a new number for each tactic I am developing, and that I am able to both see the numbers results as well as listen for call quality. Cons There are times when ordering numbers that they don't show up in the purchased numbers list. This may be an issue with us ordering too many numbers though, otherwise it works as advertised. Review Source SW Sarah W. Marketing Specialist Marketing and Advertising Used the software for: 2+ years ### "Excellent Tool to Provide Customers a Proven Track Record of Their Marketing Campaigns" February 22, 2018 5.0 The ability to provide proof to our customers that their marketing dollars are being invested wisely with proven results. Pros The software is very flexible and allows us to create custom settings and parameters to meet the respective needs of our customers. The reports are accurate and are easy to read. The voice recordings are clear. Cons Not being able to click on a "help" button to read detailed information regarding a feature of the software that I may be having trouble understanding fully. Review Source CV Caroline V. Media Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Marchex Review " July 13, 2021 5.0 Overall, Marchex has been a great software to use and I can rely on it. Pros I really like how easy it is to use especially when dealing with a large cluster of data. It is easy to narrow and edit the data. Cons I think that this software can improve on it's dashboard and loading time. The tabs could also be more clearly represented. Review Source Response from Marchex July 15, 2021 Thank you for your feedback. We appreciate learning what we are doing well and we take seriously all customer comments on where we can improve. Thank you for trusting Marchex with your business. DM Deborah M. Sales Manager Printing Used the software for: 2+ years ### "Marchex is a good source for call tracking needs" December 16, 2020 3.0 Marchex was the 1st call tracking company we used and continue to use along with another company. They were a good choice for our 1st company using call tracking Pros Easy to use and share with our clients on how to use Cons Limited reports and tracking on calls. Not as easy to share with our clients on how to use. Had to create a tutorial to email them on the steps to use to check their calls from their ads in our magazine, ORANGE COUNTY LIVING. Reason for choosing Marchex Again, they were our 1st choice and 1st experience with a call tracking company. Review Source DT Dora T. Marketing Specialist Leisure, Travel & Tourism Used the software for: 6-12 months ### "I find that Marchex is a great call tracking tool" February 26, 2018 4.0 Pros The call tracking and segmentation capabilities. I like that I can categorise and group numbers for a clearer overview of all the calls. Cons The user interface is a little clunky. Hard to stop automatic reports once they have been set. Sometimes the call review feature doesn't work on Google Chrome. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.