# CTM Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about CTM Software - reviews, pricing plans, popular comparisons to other Call Tracking products and more.

Source: https://www.capterra.com/p/152004/Call-tracking-software

---

# 

 CTM Software Review 2026: Features, Integrations, Pros & Cons

Last updated on April 23, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

CTM

## What is CTM?

CTM is a global conversation analytics provider giving marketers data to make confident strategy decisions. With just one line of (easy to implement) code we uncover analytics for all the conversations and leads that matter to you. Capture the true volume of the leads you’re driving and start reporting on the quality of conversations passed from marketing to sales. Track & attribute leads, from any source, for actionable data to increase revenue driving conversions.

## What is CTM used for?

[Call Tracking](https://www.capterra.com/call-tracking-software/)[Call Recording](https://www.capterra.com/call-recording-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)

Overall rating

Based on 157 user reviews

Reviews sentiment

Positive

94%

Neutral

4%

Negative

2%

Starting price

$79

Usage Based, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

## CTM alternatives

Highest Rated

[Ringover](https://www.capterra.com/p/169627/RingOver/)

[4.7 (866)](https://www.capterra.com/p/169627/RingOver/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/169627/RingOver/)

[4.6 (142)](https://www.capterra.com/p/136728/Readymode/reviews/)

Starting price

$199.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

92%

of reviewers

rated it above 4 stars

[4.4 (465)](https://www.capterra.com/p/158704/3CX/reviews/)

Starting price

$350.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[4.4 (4,077)](https://www.capterra.com/p/164283/Zendesk/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/152004/Call-tracking-software/alternatives/)

## Who uses CTM?

Based on Capterra reviews from the past 6 years

Talk to a software expert

to get a free software list  
tailored to your business needs

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Call Recording

4.8 (58)

74.14% of 58 reviewers that rated this feature as important or highly important

Record the audio of phone conversations for quality assurance purposes

Call Routing

4.7 (43)

74.42% of 43 reviewers that rated this feature as important or highly important

Sends voice calls to a specific queue based on predetermined criteria

ROI Tracking

4.2 (28)

82.14% of 28 reviewers that rated this feature as important or highly important

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Call Tracking Metrics

4.6 (27)

62.96% of 27 reviewers that rated this feature as important or highly important

Measure campaign influence through collection of keyword tracking and revenue sources

Caller ID

4.3 (25)

68.00% of 25 reviewers that rated this feature as important or highly important

Identify the number and contact information of a caller before answering the phone

Call Logging

4.9 (23)

86.96% of 23 reviewers that rated this feature as important or highly important

Collects essential call data such as call origin, call destination, call length, and other transaction details

CTM 121 features

Send and receive text messages to communicate with clients or prospects in real-time

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Agents can view and manage all customer requests and interactions.

System alerts about the need to escalate an issue or request

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Screen and filter calls that get sent to voicemail inboxes/answering machines

Application programming interface that allows for integration with other systems/databases

Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes

Record audio or import/upload audio files

Automatic reply functionality for incoming messages

Tickets are automatically assigned to specific agents based on predefined rules

Distribute/route/connect calls

Dials outbound calls automatically

Use AI to convert voice into text automatically

Create and automatically send premade copy in response to customer messages

A call center that both makes and receives calls

Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc.

Track and report on call outcomes

Manage and track all past and future calls.

Collects essential call data such as call origin, call destination, call length, and other transaction details

Listen to live phone conversations for the purpose of training and assessing agent performance

Record the audio of phone conversations for quality assurance purposes

Track and report on all incoming and outgoing calls

Sends voice calls to a specific queue based on predetermined criteria

Schedule date and time for callbacks/follow-up calls or reminders

Each call is assigned a score based on predetermined criteria, such as the quality of the call or the likelihood of conversion.

Provide agents with a typical response for common call subject matter

Highlight specific time marks for annotation and review purposes

Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number

Measure campaign influence through collection of keyword tracking and revenue sources

Voice conversion to text

Transfers live calls to other agents

Schedules callback times

Identify the number and contact information of a caller before answering the phone

Store caller information within an accessible database

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Group campaigns by project, client, or campaign for better management.

Control the name and number that appears on outbound caller ID

Communicate using direct chat or messages within the system

AI-based platform which conducts a conversation via auditory or textual methods

Provides a channel for team members to share media files, communicate, and work together

Manage and track all internal and external communication conducted via calls, email, text, or chat

Computer-telephony integration is the use of computers to manage telephone calls

Manage, organize, and store contact information

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Track user conversions from all digital sources

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Visualize and analyze customer experience across all touchpoints and channels

Customize data fields to support various needs and use cases

Alter the layout and content of reports

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Import and export data to and from software applications

Protect sensitive data for digital privacy

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Federal Communications Commission (FCC) compliance

Move files across different systems or networks

Federal Trade Commission (FCC) compliance

Compliant with HIPAA, which sets standards for sensitive patient data protection

A call center that primarily receives calls, typically customer service focused

Identify which applications need to exchange data and enable these data connections

Track interaction history by documenting conversations for contacts

Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response

Track and monitor a specific set of keywords

Automatically identify and save contact information of potential customers

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Manage contacts across multiple mailing lists

Ability to chat online in real time

Agents choose who to call and when

Send messages to multiple subscribers at the same time

Access software remotely via mobile devices

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage multiple campaigns in one system

Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Evaluate the impact of each touch point that drives a conversion

Two-way actions and communication between multiple users in real time

Process and analyze human language in text or audio form

Record the audio of phone conversations for quality assurance purposes

Send personal messages to clients or attendees

A call center that primarily makes calls, typically sales focused

Organize and manage the accomplishments and development of employees or performance of applications or systems

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Predict future data based on historical data sets

System calls multiple numbers at once and connects the agent to the first number that answers

Systematic evaluation of various aspects of a project or service to prevent defects or issues

Focuses on improving processes by collecting data and spotting bottlenecks or other challenges.

Monitor wait time and abandonment for incoming requests that have not been routed

Analyze and gain insights into data in real-time

Send and receive messages in real-time via an online communication channel

Receive data and information in real time

Active monitoring of systems, applications, or networks

Active reporting of data and metrics

Record live video calls to play later

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Send individual or bulk text messages at predetermined times

Enables users to search, access, and retrieve information from the system's database without needing technical assistance or support

Short phone numbers that used to opt-in to SMS campaigns

Send messages via SMS

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Filters used to determine different types of malware threats

Analyze, correct, and monitor speech for transcriptions or recordings

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Turns text into natural sounding speech

Set up connections to third-party platforms to improve business processes

Track visitors and purpose of visits

Computer-based system that allows users to send and receive voice messages

Place/receive calls through voice over IP connection

A set of processes to optimize the productivity of its employees

Get Advice

We can help you find the software with the features you need.

Features

4.6 (157)

4.6

Based on 157 reviews

## Pricing

Value for money

4.5 (142)

[View pricing plan details](https://www.capterra.com/p/152004/Call-tracking-software/pricing/)

Marketing Lite

$79.00

Usage Based,Per Month

It includes:

-   Attribute calls and texts to their source
-   Standard call recording, forwarding, and IVR routing
-   Manually score, convert, and tag calls
-   Easy-setup integrations with Google and Microsoft
-   Access to knowledge base, training center, and ticket hub

Marketing Pro

$179.00

Usage Based,Per Month

It includes:

-   Agency-friendly with white label options & included sub-accounts
-   FormReactor® to build and track web forms
-   AskAI powered by ChatGPT
-   Triggers to automate custom lead workflows, scoring, & analysis
-   Premium marketing integrations including Google Ads, GA4, and Hubspot
-   API access and developer resources for a fully customizable solution
-   Enhanced security and HIPAA/GDPR compliance
-   Full access to live support from product experts

Sales Engage

$329.00

Usage Based,Per Month

It includes:

-   Customizable softphone to power inbound and outbound teams
-   Engage your pipeline over voice, text, chat, and form
-   Smart Dialer and advanced outbound technology
-   Advanced skills and weight-based routing
-   Dynamic call scripts and live coaching tools
-   Real-time dashboards and team performance reporting
-   Premium sales and CX integrations including Salesforce, Zoom, and Gong

Enterprise

$1,999

Usage Based,Per Month

It includes:

-   Flexible structure to scale with unlimited sub-accounts
-   Dedicated account management team and expedited response times
-   Full access to industry-leading Premier Help Desk team
-   20 hours of personalized, extended onboarding
-   Indefinite version history access and data restoration

Value for money

4.5 (142)

4.5

Based on 142 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[

Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[

Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)[

Wix](https://www.capterra.com/p/169007/Wix/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.6 (146)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.6 (146)

4.6

Based on 146 reviews

## User reviews

Overall rating

4.6

Based on 157 reviews

Filter by rating

5(116)

4(32)

3(6)

2(1)

1(2)

Mentioned topic

Sorted by most recent

BM

Brad M.

Sales and Marketing Technologist

Marketing and Advertising

### "Great overall product that met all of our needs."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 24, 2026

It has been great, and much more affordable and user friendly than our old system. It was great that we made the switch. Also their customer service is great and very responsive.

Pros

It has been a great one stop shop for us for our phone system, marketing tracking, chat, voice AI, customer and marketing texts, and Call routing. The call quality has been great, and it has been secure using good authentication practices and compliance features.

Cons

There is a learning curve, but fortunately their team did great work in onboarding us and equipping us to work and build as needed.

Switched from

[Amazon Connect](https://www.capterra.com/p/234575/Amazon-Connect/)

We needed a more integrated, user friendly, and cost effective solution.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JW

John W.

Principal

Marketing and Advertising

### "Great call tracking tool for media campaigns"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 24, 2026

Excellent and consistent performance from call tracking platforms. Variety of analytics to review to improve campaigns

Pros

Follow through with clear answers for my questions for customer service. Consistency of performing the needed results from call tracking numbers.

Cons

I can’t think of anything I liked the least. Everything performed the way I needed for my media campaigns

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 27, 2026

Thanks for your review, John!

DK

David K.

CAO

Hospital & Health Care

### "CTM Recommendation "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 21, 2026

I have been a customer of theirs since they first opened. My first account was with them in 2014 I believe. I would strongly recommend them for anyone needing call center technology for full data attribution and easy routing.

Pros

Very user friendly and even better customer support. They help you get everything setup the way it should be.

Cons

I had some integration challenges with some platforms like Microsoft Bing paid ads but that could be due to Microsoft so not sure.

Alternatives considered

[CallRail](https://www.capterra.com/p/141829/CallRail/)

Reasons for choosing CTM

It just seemed easier to use and quick setup. I have also heard good things about CallRail too though.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 22, 2026

Thank you for your review, David, and for being a long-term customer!

EX

Emilio X.

Marketing

Health, Wellness and Fitness

### "Great For Tracking Calls"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

April 21, 2026

Overall positive experience and easy-to-use dashboard. I would recommend other people to try it when the need arises to track calls.

Pros

analytics and tracking capabilities. The software provides a friendly interface that is easy to navigate and find the useful metrics.

Cons

The cost of the usage is a little complicated; sometimes the price jumps. It's hard to narrow down the exact cost.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 22, 2026

Thank you for your review, Emilio!

AG

Arman G.

CEO

Construction

### "Good Platform "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

April 20, 2026

’m very happy with the platform and it’s business friendly usable and you can generate numbers. Tracking is not hard all around. It is a good platform I like it thank you.

Pros

I can pull call recordings easily anytime, its very friendly to use , platform is nice and very practical

Cons

Two face identification, when i log back in every time ask to send text to my cella bit annoying that part

Alternatives considered

[CallRail](https://www.capterra.com/p/141829/CallRail/)

Reasons for choosing CTM

Better dashboard and visibility when using all features.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 22, 2026

Thank you for your review, Arman!

Loganathan V.

MIS Infrastructure Support Engineer

Logistics and Supply Chain

### "CTM Call Tracking Metrics Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

April 16, 2026

I'm working with CTM for the past 2 and a half years. This is my first call tracking solution. So I had my struggles learning how the app works. But the support team was most helpful in getting me familiar with the application. Even when we had some issues with the app they were very patient in helping understand the problem and fixed it for us. Since they have a ton of features like call handling, forwarding, routing, whispers, call queues and IVRs and we use almost all of them, billing can be a headache. But you can get around it by again calling their billing support and they have helped me understand billing in an easy way.

Pros

I love the feature that eventhough I did returned my number, it still allows me to create reports and get the number of calls I got when I had that number.

Cons

The only concern I had with CTM was that agency accounts can't have more than one sub accounts open and reports at the same time.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 20, 2026

Thanks for your review!

AM

Alejandra M.

Digital Advertising Project Specialist

Marketing and Advertising

### "Best-in-Class Call Tracking & Attribution Platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 13, 2026

Overall, my experience with CallTrackingMetrics has been excellent. It’s a reliable and robust platform that has significantly improved our ability to track, analyze, and optimize inbound calls. The insights we’ve gained have directly impacted our marketing performance and ROI. Their customer support is responsive and helpful whenever we need assistance. I highly recommend CTM to any business looking to take their call tracking and attribution to the next level.

Pros

CallTrackingMetrics is incredibly powerful yet user-friendly. The call tracking accuracy is excellent, and the platform integrates seamlessly with tools like Google Ads and CRMs, making it easy to attribute leads and optimize campaigns. The reporting is detailed and customizable, which has helped us make more data-driven decisions. I also appreciate the automation features and call routing options—they’ve saved us a lot of time and improved our customer experience.

Cons

There is a bit of a learning curve at the beginning due to the wide range of features available. Some of the more advanced settings can feel overwhelming if you’re new to call tracking, but once you get familiar with the platform, it becomes much easier to navigate.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 15, 2026

Thank you for your review! We're happy to hear that you're enjoying our platform and getting ROI.

VB

Vincent B.

Marketing Director

Marketing and Advertising

### "Enterprise-Level Call Tracking With Deep Reporting"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 15, 2025

My overall experience with CallTrackingMetrics has been very positive. It’s a reliable, enterprise-level platform that delivers accurate call attribution and detailed reporting, which makes marketing decisions much clearer. Once implemented, it runs consistently and scales well with higher call volume. The depth of features, integrations, and customization makes it a long-term solution rather than a short-term tool, and it’s become a core part of tracking and optimizing performance.

Pros

CallTrackingMetrics is extremely powerful and flexible. The depth of call attribution, reporting, and tracking options makes it easy to understand exactly where calls are coming from and how they perform. Their integrations (Google Ads, CRM platforms, analytics tools) are solid and reliable, and the platform scales well as call volume grows. I also appreciate the level of control over tracking numbers, routing, and automation—it’s clearly built for serious marketers and lead-driven businesses.

Cons

Because the platform is so robust, there can be a learning curve at first. There are a lot of features and customization options, which may feel overwhelming for new users—but once you’re set up, that same depth becomes one of its biggest strengths. Taking the time to dial it in pays off with powerful insights and long-term scalability.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

December 16, 2025

Thanks for your thoughtful review!

MM

Mitchell M.

Director of Paid Media

Marketing and Advertising

### "The best call and contact management tool for elite marketers"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

December 15, 2025

I’ve recommended almost all my clients in the lead generation space get CallTrackingMetrics. It is at the core of my work. And, their support has been helpful when needed for bugs and issues I run into occasionally along the way.

Pros

I love the customization and advanced features CTM has over its competitors. It’s very much a sandbox that you can use to do almost anything with regarding tracking. It’s been a staple in my marketing work.

Cons

Th learning curve is steep for some, and it has a ton of settings that you might not ever touch. It can be a lot for people to wrap their head around.

Switched from

[CallRail](https://www.capterra.com/p/141829/CallRail/)

Additional features and capabilities for integrations

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DH

David H.

Director, Marketing

Mental Health Care

### "UTM and other technical issues"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 21, 2025

Working with CallTrackingMetrics has been a great experience. Their team built a custom script that pulls specific UTM parameters from our activity session data and logs them into our CRM, giving us a much more granular view of our ad spend and campaign performance. The solution works exactly as expected and has already improved the accuracy of our attribution. The CTM team has been responsive, knowledgeable, and easy to work with throughout the process. I highly recommend them.

Pros

Very responsive and careful to listen and address issues related directly to our product and goals. The team is pleasant, timely and from my perspective, subject matter experts in their given domains.

Cons

In my experience, I've had a really pleasant experience so there's not much I can report as a negative.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

November 26, 2025

Thanks for your review!

[View all Reviews](https://www.capterra.com/p/152004/Call-tracking-software/reviews/)

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