--- title: "CTM Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about CTM Software - reviews, pricing plans, popular comparisons to other Call Tracking products and more." source_url: "https://www.capterra.com/p/152004/Call-tracking-software/" page_type: "product" language: "en" --- # CTM Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) CTM ## What is CTM? CTM is a global conversation analytics provider giving marketers data to make confident strategy decisions. With just one line of (easy to implement) code we uncover analytics for all the conversations and leads that matter to you. Capture the true volume of the leads you’re driving and start reporting on the quality of conversations passed from marketing to sales. Track & attribute leads, from any source, for actionable data to increase revenue driving conversions. ## What is CTM used for? [Call Tracking](https://www.capterra.com/call-tracking-software/)[Call Recording](https://www.capterra.com/call-recording-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Recognitions Shortlist Overall rating Based on 159 user reviews Reviews sentiment Positive 94% Neutral 4% Negative 2% Starting price $79 Usage Based, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... - Call Recording / 2025 - Call Tracking / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## CTM alternatives Highest Rated [800.com](https://www.capterra.com/p/208208/800-com/) [4.7 (359)](https://www.capterra.com/p/208208/800-com/reviews/) Starting price $149.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.2 (570)](https://www.capterra.com/p/190976/Dialpad-Sell/reviews/) Starting price $27.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [4.2 (465)](https://www.capterra.com/p/184709/Aircall/reviews/) Starting price $40.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.6 (144)](https://www.capterra.com/p/136728/Readymode/reviews/) Starting price $239.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/152004/Call-tracking-software/alternatives/) ## FAQs about CTM Overview ### What problems does CTM solve? CTM solves poor call attribution, unclear marketing ROI, missed after-hours leads, and limited visibility into call quality by connecting calls, texts, and campaigns to specific sources with recordings, routing, and reporting. Marketing agencies, multi-location businesses, call centers, and sales managers use it to optimize budgets, coach agents, and speed follow-up. Answer based on 113 reviews Overview ### Which roles and teams benefit most from CTM? CTM is most used by marketing teams, operations leaders, sales managers, and business owners who need clearer visibility into campaigns, customer activity, and performance. Marketing specialists and directors use it to optimize outreach, while executives and operations teams rely on reporting, coordination, and decision support to improve efficiency and growth. Answer based on 157 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is CTM built for? CTM is built primarily for small businesses and marketing teams, with 86% of reviewers from small companies and 38% from Marketing and Advertising. It also serves midsize businesses at 10% and enterprises at 4%, with additional use in Hospital & Health Care and Construction, each representing 8% of reviewers. Answer based on 158 reviews Features and Usability ### What are the key features of CTM? CTM includes core call tracking and call management features like dynamic number insertion, call recording, IVR, call routing, and call queues. Differentiating capabilities include lead tracking and marketing attribution, customizable reporting dashboards, SMS messaging, CRM integrations, and HIPAA-compliant tracking for teams that need secure call data. Answer based on 54 reviews Pricing ### How much does it cost and what fees or limitations are included? CTM starts at $79/month for the usage-based Marketing Lite plan, with Marketing Pro at 179, Sales Engage at 329, and Enterprise at 1999. Reviewers describe good value and pay-for-what-you-use pricing, but some say costs rise with volume, numbers are pricey, and billing breakdowns can be hard to follow. Answer based on 23 reviews Integrations ### Which third-party tools and platforms does CTM integrate with? CTM integrates with Google Ads, Zapier, Facebook Business Suite, Salesforce Sales Cloud, Salesforce Marketing Cloud Account Engagement, and Unbounce. It also supports more than 50 integrations across analytics, CRM, and marketing tools, including Adobe Analytics and Dynamics 365, giving teams options beyond reviewer-cited connections. Answer based on 27 reviews Getting Started and Support ### How easy is it to onboard and train a team on CTM? CTM takes more time to onboard than simpler tools, especially for admins handling setup, routing, and configuration. Nontechnical team members using call listening and reporting often learn faster. Training is available through in-person sessions, live online training, webinars, and documentation, with support helping teams through early setup and troubleshooting. Answer based on 15 reviews Getting Started and Support ### What customer support options does CTM offer, and how do users rate the experience? CTM offers email/help desk, FAQ/forum, a knowledge base, phone support, and chat. Users often describe support as responsive, knowledgeable, and helpful during setup, troubleshooting, and follow-up. Some users report difficulty reaching help quickly, inconsistent experiences, limited after-hours coverage, and occasional frustration when complex issues take longer to resolve. Answer based on 65 reviews Call management ### How well does CTM handle call management? CTM handles call management well for teams that need routing, tracking, recordings, and attribution in one platform. Marketing agencies, call centers, and service teams like smart routing, multiple numbers, and call quality, though setup, transfers, app performance, and advanced configuration can feel difficult for new users. Answer based on 35 reviews ## Who uses CTM? Based on Capterra reviews from the past 6 years Talk to a software expert to get a free software list tailored to your business needs ## Features AI summary Based on 890 Call Tracking reviews Capterra data shows that buyers of call tracking software rank the following features as their top priorities: - **Conversion Tracking** (**47%** of reviewers rated this feature as critical) - **Call Center Management** (**51%**) - **Call Routing** (**54%**) CTM supports all three of the features reviewers value most: **Conversion Tracking**, **Call Center Management**, and **Call Routing**. Together, these capabilities help businesses connect marketing efforts to outcomes, manage inbound and outbound call operations more effectively, and direct callers to the right teams faster, allowing teams to improve response handling and make better decisions based on call performance. Conversion Tracking 4.4 (23) 73.91% of 23 reviewers that rated this feature as important or highly important Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Call Center Management 4.7 (10) 90.00% of 10 reviewers that rated this feature as important or highly important Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. Call Tracking Metrics 4.6 (27) 62.96% of 27 reviewers that rated this feature as important or highly important Measure campaign influence through collection of keyword tracking and revenue sources Call Recording 4.8 (60) 75.00% of 60 reviewers that rated this feature as important or highly important Record the audio of phone conversations for quality assurance purposes Call Monitoring 4.6 (20) 75.00% of 20 reviewers that rated this feature as important or highly important Listen to live phone conversations for the purpose of training and assessing agent performance Call Routing 4.7 (45) 75.56% of 45 reviewers that rated this feature as important or highly important Sends voice calls to a specific queue based on predetermined criteria CTM 121 features ### All Features - 2-Way Messaging: Send and receive text messages to communicate with clients or prospects in real-time - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Agent Interface: Agents can view and manage all customer requests and interactions. - Alerts/Escalation: System alerts about the need to escalate an issue or request - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Answering Machine Detection: Screen and filter calls that get sent to voicemail inboxes/answering machines - API: Application programming interface that allows for integration with other systems/databases - Archiving & Retention: Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes - Audio Capture: Record audio or import/upload audio files - Automated Responses: Automatic reply functionality for incoming messages - Automated Routing: Tickets are automatically assigned to specific agents based on predefined rules - Automatic Call Distribution: Distribute/route/connect calls - Automatic Outbound Dialer: Dials outbound calls automatically - Automatic Transcription: Use AI to convert voice into text automatically - Autoresponders: Create and automatically send premade copy in response to customer messages - Blended Call Center: A call center that both makes and receives calls - Call Center Management: Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc. - Call Disposition: Track and report on call outcomes - Call List Management: Manage and track all past and future calls. - Call Logging: Collects essential call data such as call origin, call destination, call length, and other transaction details - Call Monitoring: Listen to live phone conversations for the purpose of training and assessing agent performance - Call Recording: Record the audio of phone conversations for quality assurance purposes - Call Reporting: Track and report on all incoming and outgoing calls - Call Routing: Sends voice calls to a specific queue based on predetermined criteria - Call Scheduling: Schedule date and time for callbacks/follow-up calls or reminders - Call Scoring: Each call is assigned a score based on predetermined criteria, such as the quality of the call or the likelihood of conversion. - Call Scripting: Provide agents with a typical response for common call subject matter - Call Tagging: Highlight specific time marks for annotation and review purposes - Call Tracking: Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number - Call Tracking Metrics: Measure campaign influence through collection of keyword tracking and revenue sources - Call Transcription: Voice conversion to text - Call Transfer: Transfers live calls to other agents - Callback Scheduling: Schedules callback times - Caller ID: Identify the number and contact information of a caller before answering the phone - Caller Profiles: Store caller information within an accessible database - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Specific Caller ID: Control the name and number that appears on outbound caller ID - Chat/Messaging: Communicate using direct chat or messages within the system - Chatbot: AI-based platform which conducts a conversation via auditory or textual methods - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Computer Telephony Integration: Computer-telephony integration is the use of computers to manage telephone calls - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Cross Channel Attribution: Track user conversions from all digital sources - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Security: Protect sensitive data for digital privacy - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - FCC Compliance: Federal Communications Commission (FCC) compliance - File Transfer: Move files across different systems or networks - FTC Compliance: Federal Trade Commission (FCC) compliance - HIPAA Compliant: Compliant with HIPAA, which sets standards for sensitive patient data protection - Inbound Call Center: A call center that primarily receives calls, typically customer service focused - Integrations Management: Identify which applications need to exchange data and enable these data connections - Interaction Tracking: Track interaction history by documenting conversations for contacts - IVR: Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response - Keyword Tracking: Track and monitor a specific set of keywords - Lead Capture: Automatically identify and save contact information of potential customers - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - List Management: Manage contacts across multiple mailing lists - Live Chat: Ability to chat online in real time - Manual Dialer: Agents choose who to call and when - Mass Texting: Send messages to multiple subscribers at the same time - Mobile Access: Access software remotely via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Multi-User Collaboration: Two-way actions and communication between multiple users in real time - Natural Language Processing: Process and analyze human language in text or audio form - On-Demand Recording: Record the audio of phone conversations for quality assurance purposes - One-to-One Messaging: Send personal messages to clients or attendees - Outbound Call Center: A call center that primarily makes calls, typically sales focused - Performance Management: Organize and manage the accomplishments and development of employees or performance of applications or systems - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Predictive Dialer: System calls multiple numbers at once and connects the agent to the first number that answers - Quality Assurance: Systematic evaluation of various aspects of a project or service to prevent defects or issues - Quality Management: Focuses on improving processes by collecting data and spotting bottlenecks or other challenges. - Queue Management: Monitor wait time and abandonment for incoming requests that have not been routed - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-time Conversations: Send and receive messages in real-time via an online communication channel - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Recording: Record live video calls to play later - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Self-Service Search: Enables users to search, access, and retrieve information from the system's database without needing technical assistance or support - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - SMS Messaging: Send messages via SMS - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Spam Blocker: Filters used to determine different types of malware threats - Speech-to-Text Analysis: Analyze, correct, and monitor speech for transcriptions or recordings - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Text to Speech: Turns text into natural sounding speech - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visitor Tracking: Track visitors and purpose of visits - Voice Mail: Computer-based system that allows users to send and receive voice messages - VoIP Connection: Place/receive calls through voice over IP connection - Workforce Management: A set of processes to optimize the productivity of its employees --- Get Advice We can help you find the software with the features you need. Features 4.6 (159) 4.6 Based on 159 reviews ## Pricing Value for money 4.5 (144) [View pricing plan details](https://www.capterra.com/p/152004/Call-tracking-software/pricing/) Marketing Lite $79.00 Usage Based,Per Month It includes: - Attribute calls and texts to their source - Standard call recording, forwarding, and IVR routing - Manually score, convert, and tag calls - Easy-setup integrations with Google and Microsoft - Access to knowledge base, training center, and ticket hub Marketing Pro $179.00 Usage Based,Per Month It includes: - Agency-friendly with white label options & included sub-accounts - FormReactor® to build and track web forms - AskAI powered by ChatGPT - Triggers to automate custom lead workflows, scoring, & analysis - Premium marketing integrations including Google Ads, GA4, and Hubspot - API access and developer resources for a fully customizable solution - Enhanced security and HIPAA/GDPR compliance - Full access to live support from product experts Sales Engage $329.00 Usage Based,Per Month It includes: - Customizable softphone to power inbound and outbound teams - Engage your pipeline over voice, text, chat, and form - Smart Dialer and advanced outbound technology - Advanced skills and weight-based routing - Dynamic call scripts and live coaching tools - Real-time dashboards and team performance reporting - Premium sales and CX integrations including Salesforce, Zoom, and Gong Enterprise $1,999 Usage Based,Per Month It includes: - Flexible structure to scale with unlimited sub-accounts - Dedicated account management team and expedited response times - Full access to industry-leading Premier Help Desk team - 20 hours of personalized, extended onboarding - Indefinite version history access and data restoration Value for money 4.5 (144) 4.5 Based on 144 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[ Google Forms](https://www.capterra.com/p/176571/Google-Forms/)[ Microsoft Teams](https://www.capterra.com/p/168668/Microsoft-Teams/)[ Wix](https://www.capterra.com/p/169007/Wix/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (148) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (148) 4.6 Based on 148 reviews ## User reviews Overall rating 4.7 Based on 159 reviews Filter by rating 5(118) 4(32) 3(6) 2(1) 1(2) Mentioned topic Sorted by most recent LC Lui C. Fractional Director of Marketing Marketing and Advertising ### "Solid platform that does what it says, and when you need supports its there" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 13, 2026 Overall, the platform does what it says it needs to do. And for accounts, we need that consistency of things just working as they should. Pros The CTM tech support has been solid. But our account manager has been nothing short of brilliant. We cannot say enough good things. Cons The learning curve can be a bit steep, but that is because there is so much you can do with the platform. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. KJ Kelly J. Strategic Advisor Hospital & Health Care ### "Love CTM - Helped me be a more strategic marketer" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 April 27, 2026 Fantastic! I look better as a marketer when using CTM. My clients trust me more because I am using data instead of just assumptions in my reporting. Pros It helped me become a more strategic marketer and understand lead source. Best investment ever and easy to use. Cons Lack of customer service. It is hard to get customer service on the phone to help with any technical issues. Have to send an email. Alternatives considered [Callcap](https://www.capterra.com/p/157861/Callcap/) Reasons for choosing CTM Agency recommendation based on their research Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 29, 2026 Thanks for your review, Kelly! We're happy to hear that CTM has helped you become a more strategic marketer! BM Brad M. Sales and Marketing Technologist Marketing and Advertising ### "Great overall product that met all of our needs." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 24, 2026 It has been great, and much more affordable and user friendly than our old system. It was great that we made the switch. Also their customer service is great and very responsive. Pros It has been a great one stop shop for us for our phone system, marketing tracking, chat, voice AI, customer and marketing texts, and Call routing. The call quality has been great, and it has been secure using good authentication practices and compliance features. Cons There is a learning curve, but fortunately their team did great work in onboarding us and equipping us to work and build as needed. Switched from [Amazon Connect](https://www.capterra.com/p/234575/Amazon-Connect/) We needed a more integrated, user friendly, and cost effective solution. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 28, 2026 Thanks for your kind words, Brad! I'll make sure to let our onboarding team know about this review, too. JW John W. Principal Marketing and Advertising ### "Great call tracking tool for media campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 24, 2026 Excellent and consistent performance from call tracking platforms. Variety of analytics to review to improve campaigns Pros Follow through with clear answers for my questions for customer service. Consistency of performing the needed results from call tracking numbers. Cons I can’t think of anything I liked the least. Everything performed the way I needed for my media campaigns Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 27, 2026 Thanks for your review, John! DK David K. CAO Hospital & Health Care ### "CTM Recommendation " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 21, 2026 I have been a customer of theirs since they first opened. My first account was with them in 2014 I believe. I would strongly recommend them for anyone needing call center technology for full data attribution and easy routing. Pros Very user friendly and even better customer support. They help you get everything setup the way it should be. Cons I had some integration challenges with some platforms like Microsoft Bing paid ads but that could be due to Microsoft so not sure. Alternatives considered [CallRail](https://www.capterra.com/p/141829/CallRail/) Reasons for choosing CTM It just seemed easier to use and quick setup. I have also heard good things about CallRail too though. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 22, 2026 Thank you for your review, David, and for being a long-term customer! EX Emilio X. Marketing Health, Wellness and Fitness ### "Great For Tracking Calls" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 April 21, 2026 Overall positive experience and easy-to-use dashboard. I would recommend other people to try it when the need arises to track calls. Pros analytics and tracking capabilities. The software provides a friendly interface that is easy to navigate and find the useful metrics. Cons The cost of the usage is a little complicated; sometimes the price jumps. It's hard to narrow down the exact cost. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 22, 2026 Thank you for your review, Emilio! AG Arman G. CEO Construction ### "Good Platform " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 April 20, 2026 ’m very happy with the platform and it’s business friendly usable and you can generate numbers. Tracking is not hard all around. It is a good platform I like it thank you. Pros I can pull call recordings easily anytime, its very friendly to use , platform is nice and very practical Cons Two face identification, when i log back in every time ask to send text to my cella bit annoying that part Alternatives considered [CallRail](https://www.capterra.com/p/141829/CallRail/) Reasons for choosing CTM Better dashboard and visibility when using all features. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor April 22, 2026 Thank you for your review, Arman! Loganathan V. MIS Infrastructure Support Engineer Logistics and Supply Chain ### "CTM Call Tracking Metrics Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 16, 2026 I'm working with CTM for the past 2 and a half years. This is my first call tracking solution. So I had my struggles learning how the app works. But the support team was most helpful in getting me familiar with the application. Even when we had some issues with the app they were very patient in helping understand the problem and fixed it for us. Since they have a ton of features like call handling, forwarding, routing, whispers, call queues and IVRs and we use almost all of them, billing can be a headache. But you can get around it by again calling their billing support and they have helped me understand billing in an easy way. Pros I love the feature that eventhough I did returned my number, it still allows me to create reports and get the number of calls I got when I had that number. Cons The only concern I had with CTM was that agency accounts can't have more than one sub accounts open and reports at the same time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor April 20, 2026 Thanks for your review! AM Alejandra M. Digital Advertising Project Specialist Marketing and Advertising ### "Best-in-Class Call Tracking & Attribution Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 13, 2026 Overall, my experience with CallTrackingMetrics has been excellent. It’s a reliable and robust platform that has significantly improved our ability to track, analyze, and optimize inbound calls. The insights we’ve gained have directly impacted our marketing performance and ROI. Their customer support is responsive and helpful whenever we need assistance. I highly recommend CTM to any business looking to take their call tracking and attribution to the next level. Pros CallTrackingMetrics is incredibly powerful yet user-friendly. The call tracking accuracy is excellent, and the platform integrates seamlessly with tools like Google Ads and CRMs, making it easy to attribute leads and optimize campaigns. The reporting is detailed and customizable, which has helped us make more data-driven decisions. I also appreciate the automation features and call routing options—they’ve saved us a lot of time and improved our customer experience. Cons There is a bit of a learning curve at the beginning due to the wide range of features available. Some of the more advanced settings can feel overwhelming if you’re new to call tracking, but once you get familiar with the platform, it becomes much easier to navigate. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor April 15, 2026 Thank you for your review! We're happy to hear that you're enjoying our platform and getting ROI. VB Vincent B. Marketing Director Marketing and Advertising ### "Enterprise-Level Call Tracking With Deep Reporting" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 15, 2025 My overall experience with CallTrackingMetrics has been very positive. It’s a reliable, enterprise-level platform that delivers accurate call attribution and detailed reporting, which makes marketing decisions much clearer. Once implemented, it runs consistently and scales well with higher call volume. The depth of features, integrations, and customization makes it a long-term solution rather than a short-term tool, and it’s become a core part of tracking and optimizing performance. Pros CallTrackingMetrics is extremely powerful and flexible. The depth of call attribution, reporting, and tracking options makes it easy to understand exactly where calls are coming from and how they perform. Their integrations (Google Ads, CRM platforms, analytics tools) are solid and reliable, and the platform scales well as call volume grows. I also appreciate the level of control over tracking numbers, routing, and automation—it’s clearly built for serious marketers and lead-driven businesses. Cons Because the platform is so robust, there can be a learning curve at first. There are a lot of features and customization options, which may feel overwhelming for new users—but once you’re set up, that same depth becomes one of its biggest strengths. Taking the time to dial it in pays off with powerful insights and long-term scalability. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Response from Vendor December 16, 2025 Thanks for your thoughtful review! 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