--- title: "Selly Automotive Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Selly Automotive Software - reviews, pricing plans, popular comparisons to other Auto Dealer products and more." source_url: "https://www.capterra.com/p/152126/Selly-Automotive/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Selly Automotive Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Selly Automotive ## What is Selly Automotive? Selly Automotive CRM is the AI-powered all-in-one platform built for used car dealers to seamlessly manage internet leads, emails, text messages, phone calls, and Facebook chats—all in one centralized dashboard. With our powerful AI-driven SMART automation, you’ll never miss a lead. Selly automatically sends the right message at the right time, whether it’s a personalized text message, follow-up email, or drip campaign—so you can focus on closing more deals, not chasing leads. Built-in text marketing tools help you re-engage limbo leads, announce promotions, and convert conversations into sales with high ROI. Our CRM is affordably priced for even the smallest used car lots, and our world-class Customer Success team ensures your entire team is fully trained and supported. Plus, Selly integrates with your existing dealership tools, including your DMS, so you can get started without disruption. ## What is Selly Automotive used for? [Auto Dealer](https://www.capterra.com/auto-dealer-software/) Top alternative Featured Overall rating Based on 74 user reviews Reviews sentiment Positive 92% Neutral 4% Negative 4% Starting price $140 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Selly Automotive?[Manage this product listing](https://www.g2.com/products/selly-automotive/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Selly Automotive 4.7 (74) VS. [4.9 (1,486)](https://www.capterra.com/p/71935/DealerCenter/reviews/) Starting Price $140 Flat Rate, Per Month Starting Price $99 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (74) Ease Of Use 4.8 (2,363) Value For Money 4.8 (72) Value For Money 4.8 (2,206) Customer Service 4.8 (70) Customer Service 4.9 (2,185) ## Selly Automotive alternatives [Carsforsale.com](https://www.capterra.com/p/178449/CarsForSale/) [4.6 (2,363)](https://www.capterra.com/p/178449/CarsForSale/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/178449/CarsForSale/) [SnapCenter Backup Management](https://www.capterra.com/p/10010509/DeskManager/) [4.9 (239)](https://www.capterra.com/p/10010509/DeskManager/reviews/) Starting price $50.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10010509/DeskManager/) [Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) [4.6 (152)](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/) [AutoRaptor CRM](https://www.capterra.com/p/118844/AutoRaptor-CRM/) [4.6 (275)](https://www.capterra.com/p/118844/AutoRaptor-CRM/reviews/) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/118844/AutoRaptor-CRM/) [View all alternatives](https://www.capterra.com/p/152126/Selly-Automotive/alternatives/) ## FAQs about Selly Automotive Overview ### Which roles and teams benefit most from Selly Automotive? Selly Automotive is most used by dealership owners, general managers, and presidents who oversee store performance, sales processes, and operations. Sales managers, internet sales managers, and consultants use it to manage leads, follow up with shoppers, track customer conversations, and support vehicle sales. Operations and finance managers coordinate dealership workflows and monitor team activity. Answer based on 74 reviews Overview ### What company size and industries is Selly Automotive built for? Selly Automotive is built for small used car dealers and automotive businesses, with 99% of reviewers from small companies and 90% in Automotive. It also serves BHPH, independent, small franchise, RV, Powersport, and motorcycle dealers, with limited use among Retail (4%) and Accounting (1%) organizations for auto dealer operations. Answer based on 74 reviews Features and Usability ### What are the key features of Selly Automotive? Selly Automotive includes core reminders for scheduled follow-up, plus lead management, customer notes, and contact management for tracking dealership prospects. Communication features include SMS messaging, email management, and automated email or task follow-ups. Its Activity Dashboard, sales floor management, inventory management, and mobile app support sales teams and managers. Answer based on 41 reviews Integrations ### Which third-party tools and platforms does Selly Automotive integrate with? Selly Automotive integrates with Frazer, AutoManager, Dealer.com, EverLogic, and Wayne Reaves Software. It connects with dealership and inventory systems, with Frazer appearing most often in the available integration data. Answer based on 11 reviews Getting Started and Support ### What training and onboarding options does Selly Automotive offer? Selly Automotive provides live online sessions, webinars, documentation, and videos for training. Live online sessions and webinars support guided instruction, while documentation and videos give teams written and visual reference material for self-paced learning and review. Answer based on 3 reviews Getting Started and Support ### What customer support options does Selly Automotive offer, and how do users rate the experience? Selly Automotive offers email/help desk, phone support, and chat. Users generally describe support as responsive, helpful, patient, and professional, with quick assistance for questions, bugs, and technical issues. Several reviewers value chat for prompt problem resolution, though one reports inconsistent responsiveness from an account manager compared with support representatives. Answer based on 28 reviews Features and Usability ### How well does Selly Automotive handle customer texting? Selly Automotive provides compliant customer texting, call-related message tracking, templates, and campaign tools that help dealerships follow up quickly. Small dealership teams value web and mobile access plus automated responses, while some users report delayed message syncing, limited unread-message controls, phone-number restrictions, and inconsistent options for mass texting. Answer based on 17 reviews Features and Usability ### How well does Selly Automotive manage dealership leads? Selly Automotive organizes dealership leads with accessible records, reminders, follow-up prompts, duplicate inquiry handling, and DMS or third-party lead integrations. Small and midsize sales teams find it easy to prioritize prospects and monitor activity, though some dealerships need stronger automated lead capture, refresh behavior, and Facebook Messenger routing. Answer based on 16 reviews Features and Usability ### How does Selly Automotive support sales management? Selly Automotive supports dealership sales workflows with opportunity tracking, follow-up tasks, customer communication, and manager visibility into sales activity. Independent dealers often find the CRM approachable and cost-conscious, while managers may want deeper activity reporting, easier co-buyer records, expanded mobile features, and less manual work for assignments and sale updates. Answer based on 15 reviews ## Features AI summary Based on 1,696 Auto Dealer reviews Capterra reviewers highlight these as the top features buyers look for in auto dealer software: - **Reporting & Statistics** (**71%** of reviewers rated this feature as critical) - **Inventory Management** (**53%**) - **Customer Database** (**64%**) Selly Automotive supports **Reporting & Statistics** and **Inventory Management**, giving dealerships the tools to track sales performance and manage vehicle stock more efficiently. However, it does not include **Customer Database**. Instead, it offers other important features that reviewers also value, including **Lead Management** (**53%**) and **Third-Party Integrations** (**65%**), which can help dealers track prospective buyers and connect their system with other business tools, helping businesses improve follow-up, maintain visibility across operations, and make better sales decisions. Inventory Management 4.7 (15) 40.00% of 15 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Lead Management 4.3 (6) 33.33% of 6 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Third-Party Integrations 4.2 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes For Automotive Dealerships 4.8 (17) 70.59% of 17 reviewers that rated this feature as important or highly important For automotive/car dealerships Contact Database 4.7 (16) 43.75% of 16 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Payment Collection 4.4 (14) 7.14% of 14 reviewers that rated this feature as important or highly important Tracking, managing, and initiating the transfer of funds for overdue customer payments Selly Automotive 20 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Appointment Management: Manage various aspects of appointments including booking, rescheduling, canceling - Buy Here, Pay Here: For auto dealerships that operate using the "Buy Here, Pay Here" method - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Document Management: Store, manage, and track all electronic documents in a centralized location - Email Management: Manage, store and organize emails within the system or via third-party apps - Financing Management: Financing arranged by the dealership - For Automotive Dealerships: For automotive/car dealerships - Inventory Management: Track and manage inventory levels to maintain proper supply - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lease Tracking: Monitor the process of lease agreements - Payment Collection: Tracking, managing, and initiating the transfer of funds for overdue customer payments - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Floor Management: Track and monitor operations on the sales floor - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Used Car Dealer: For used/pre-owned car dealerships - Website Integration: Seamlessly integrates with 3rd party websites --- Get Advice We can help you find the software with the features you need. Features 4.7 (74) 4.7 Based on 74 reviews ## Pricing Value for money 4.8 (72) Basic $140.00 Flat Rate,Per Month Value for money 4.8 (72) 4.8 Based on 72 reviews ## Integrations [ SnapCenter Backup Management](https://www.capterra.com/p/10010509/DeskManager/)[ Frazer](https://www.capterra.com/p/34553/Frazer-Auto-Dealer-Software/)[ EverLogic](https://www.capterra.com/p/140839/Dealership-Software/)[ Dealer.com](https://www.capterra.com/p/222063/Dealercom/)[ Wayne Reaves Software](https://www.capterra.com/p/95110/Wayne-Reaves-Software/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (70) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (70) 4.8 Based on 70 reviews ## User reviews Overall rating 4.7 Based on 74 reviews Filter by rating Counts reflect reviews available in this feed. 5(62) 4(6) 3(3) 2(1) 1(2) Mentioned topic Recent reviews first, then most helpful RE Reviewer Owner Used the software for: 1-3 years ### "We stand behind Selly CRM!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 20, 2020 We are able to easily contact and manage prospects with this user friendly CRM. It's clean, easy to use and easy to understand. Pros The best part of this software is that is has ALL of the functionality of ANY Automotive CRM for a fraction of the cost. Cons There are a few minor features missing from the software, however these are all confirmed to be works in progress at this time! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer General Sales Manager Used the software for: Less than 1 year ### "Best, Biggest, Bang for the Buck!!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 18, 2019 Absolutely, completely, 100% satisfied!! Pros \[SENSITIVE CONTENT HIDDEN\] has been fantastic from install- live usage. The product has surpassed all expectations, as well as \[SENSITIVE CONTENT HIDDEN\] our Customer Support and Training expert, between the actual product and personel, Selly Automotive has delivered 200%. Cons None, anything that has been identified as a feature that would be nice to have added, has either been updated or is in testing currently. Again, what a fantastic experience!! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Owner Used the software for: 3-5 years ### "Slow, daily issue, pricy" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 March 12, 2024 Pros There is Nothing to liek about the selly when ther are so many other high quality product out there. I waited too long to swtich but i did. Cons pormissies that never ever become true. Slow system respond. Daily issue 57 days pay out while you are not using the system. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Assistant Manager Used the software for: 3-5 years ### "They're amazing" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 20, 2018 I really really like Selly, it's a great starter CRM, and I'm positive they'll get better as they grow. There's a couple hitches here and there but support helps you through everything. I've yet to find anyone who offers all the products that Selly does for as an affordable price. ex. On the higher end, Dealer Socket was a bit better as a CRM in a few aspects. Still, Selly proved to be as good in many cases (and in a few I liked Selly better), while Dealer Socket had a price tag at least 3 times as expensive; given you get the cheaper package. On the lower end of the CRM spectrum, Dealer Car Search was cheaper but WOW their CRM is terrible, absolutely terrible.. I'm not here to review Dealer Car Search, but they offered less than what Selly does, which would be fine honestly, if what they offer actually worked.. but I couldn't send an email!! How can you not send an email through a CRM that you are paying to be able to send emails! And support knew ABSOLUTELY zero, I kept getting bounced around to different departments and they kept trying to blame other services, wow, I'm sorry, I'm not here to talk about Dealer Car Search, but I guess I bring all this up to say that you get what you pay for except in the case of Selly Selly has a couple bugs they need to work out (the slowness is HUGE) but all in all, I'm going to repeat what I said earlier because I think that's the best description; I have yet to find a CRM that is as good as Selly for as low a price. Pros I'm going to just list some reasons off: - Their app is amazing - They offer call recording and texting (both calling and texting are through a forwarding number, ie. The number the customer is contacting is contacting is dialed 123-456-7890 but the call gets forwarded to either the customers assigned sales rep or to the dealership; whatever you have set up) - The texting is compliant - They can set up automated emails, and have templates for those emails - The CRM is smart enough to recognize when a customer inquires multiple times (whether the customer inquires about multiple cars, through multiple lead sources, or a mixture of both) and accumulates all of the inquiries under the same customer - CUSTOMER SUPPORT IS AMAZING, they're extremely helpful and the CRM itself is always improving. On multiple occasions, I'll bring up an issue that I'm dealing with to support and they'll roll around with their next update that fixes the issue. Unbelievably helpful, I can't recommend them enough Those are the things that stand out the most to me, I would definitely recommend them, absolutely. Cons \- The slowness and the crashing!! This is huge! Definitely has gotten in the way multiple times. If this was fixed I don't think I'd ever need to look into another CRM, but we've run into a couple of obstacles because of the slowness of the app as well as the desktop that definitely hurt efficiency, and also makes it harder and therefore less likely for my salespeople to use the CRM - The app doesn't have as much functionality as the website - Also email templates could use some work Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer MANAGER Used the software for: 3-5 years ### "SELLY AUTOMOTIVE ALL IN ONE CRM!! SAVES TIME & MONEY!!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 3, 2024 WE HAVE HAD AN OVERALL EXCELLENT EXPERIENCE USING SELLY AUTOMOTIVE. Pros SELLY AUTOMOTIVE CRM SAVES BOTH TIME & MONEY. I APPRECIATE THE QUALITY OF THEIR CUSTOMER SERVICE & TECH SUPPORT!! \[sensitive content hidden\] AND \[sensitive content hidden\] (TECH) WERE ABLE TO DILIGENTLY RESOLVE A DIFFICULT FACEBOOK TECHNICAL ISSUE FOR US FOR WHICH WE ARE EXTREMELY GRATEFUL. Cons I WISH THERE WAS A BETTER WAY TO ADDRESS CO-BUYERS IN THE CRM & A EASIER FORMAT FOR INPUTTING DATE OF BIRTHS. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Marketing Director Used the software for: 3-5 years ### "Probably the worst CRM when it comes to Marketing and Sales Automation. " 1.0 January 29, 2018 Pros I was forced to like this CRM due to the lack of a better option, however over months of trying to make things work smoothly and on auto pilot, I have completely gave up on this CRM. On the surface, everything looks fine. Sales Manager can even monitor activities, however, everything needs to be done manually. It is a great platform for those who enjoy manual labour a lot and there is nothing wrong with that. Cons Selly Automotive is probably the worst choice for a car dealer due to it's lack of Lead Automation capabilities. ADF/XML feed that this CRM is relying on requires a 3rd party integration. In this day and age when 90% of car dealers using Facebook advertising in their customer acquisition strategy, no way this CRM is useful, because every Lead has to be entered manually and processed by the sales team manually, without ANY automation whatsoever. Selly CRM is good for Sales Teams used to manual labour and lots of hard work, trying to locate when and where the lead has come from. Technical support is pretty much absent and non-responsive. Toll free number is not working. For the amount of money this CRM is asking to pay small car dealers, a lot more can be done to simplify Lead Generation process. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Sales Manager Used the software for: 3-5 years ### "Sales Management " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 27, 2024 Great Experience, love the system and it works great Pros Get the leads right away and good follow up Cons Nothing particular, it does very good for us Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer President Used the software for: 1-3 years ### "Great Automaton" 5.0 April 10, 2024 I've had an overall positive experience with Selly. Implementation was smooth. If I've asked questions and they didn't know the answer, someone has gotten back to me in a timely fashion. If your looking to automate defiantly look into Selly. Pros The text blast automation has worked better then expected. We do 2 text blast a week to approximately 500 people. I was really surprised the amount of engagement and questions we receive back from potential buyers. This has definitely help us sell more units. Cons Us being an auto auction we use the product a little different then a normal dealer. We had to find some work arounds but that's because of us and the way we are utalizing the system. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Joey B. dealer Used the software for: 3-5 years ### "Feature packed, Slow moving at times " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 June 23, 2022 Overall its a good product and continues to improve as years go on. Pros the integration to our DMS was great. ID scanner was a good feature in today's world of ID theft. Comparing features you do get near franchise-level software. Cons there is a lot of lag at times. it doesn't move as seamlessly as other websites from one function to another. It no longer syncs to our DMS (our DMS went web-based) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Sales Manager Used the software for: 3-5 years ### "Good CRM" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 8, 2018 Easy to use, keeps customer and inventory information, is on your phone so you always have it, it's free! Pros I use the free version of the CRM and it works good. You can add customers and inventory and notes. Easy to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/152126/Selly-Automotive/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Carsforsale.com vs Selly Automotive](https://www.capterra.com/compare/152126-178449/Selly-Automotive-vs-CarsForSale)