--- title: "Selly Automotive Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Selly Automotive the right Auto Dealer solution for you? Explore 74 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/152126/Selly-Automotive/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-28" --- Selly Automotive 4.7 (74) [View alternatives](https://www.capterra.com/p/152126/Selly-Automotive/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 28th, 2026 # Reviews of Selly Automotive Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews BB Brian B PresidentAutomotive, 11 - 50 employeesUsed the software for: 1-2 years. “I was really surprised the amount of engagement and questions we receive back from potential buyers.“ April 3, 2024 JD Junior D salesmanAutomotive, 11 - 50 employeesUsed the software for: 6-12 months. “Nothing really bad or negative to say about it but it does sometime glitch where I cant see the same customers on desktop as on my app or if I text it doesnt always show up right away“ March 12, 2024 BB Brian B PresidentAutomotive, 11 - 50 employeesUsed the software for: 1-2 years. “The text blast automation has worked better then expected.“ April 3, 2024 VD Vince D OwnerAutomotive, 2 - 10 employeesUsed the software for: Less than 6 months. “Auto responses are beyond basic html in emails.“ February 12, 2024 BB Brian B PresidentAutomotive, 11 - 50 employeesUsed the software for: 1-2 years. “This has definitely help us sell more units.“ April 3, 2024 VD Vince D OwnerAutomotive, 2 - 10 employeesUsed the software for: Less than 6 months. “It's not an expensive software, but it's not very useful so far.“ February 12, 2024 MP MILTON P MANAGERAutomotive, 2 - 10 employeesUsed the software for: More than 2 years. “I APPRECIATE THE QUALITY OF THEIR CUSTOMER SERVICE & TECH SUPPORT!!“ March 28, 2024 sw stephanie w salesAutomotive, 11 - 50 employeesUsed the software for: Less than 6 months. “i dont like the algorithim on how to like the emails and how much info you have to put in if you arent using a google email that i cant link my email yet“ August 23, 2021 ## Showing most helpful reviews Showing 1-25 of 74 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Jeff L. Owner Automotive Used the software for: 1-2 years ### "We stand behind Selly CRM!" October 14, 2020 5.0 We are able to easily contact and manage prospects with this user friendly CRM. It's clean, easy to use and easy to understand. Pros The best part of this software is that is has ALL of the functionality of ANY Automotive CRM for a fraction of the cost. Cons There are a few minor features missing from the software, however these are all confirmed to be works in progress at this time! Reason for choosing Selly Automotive Nearly all the same features, 1/10th of the price. Mainly, Selly is built with the power of large dealership CRM for the smaller independent budget. Switched from [Dealer Car Search](https://www.capterra.com/p/169090/Dealer-Car-Search/) Much better interface and more CRM driven. DealerCarSearch is a website company. Selly is a CRM company. Review Source KH Kevin H. General Sales Manager Automotive Used the software for: 6-12 months ### "Best, Biggest, Bang for the Buck!!" December 17, 2019 5.0 Absolutely, completely, 100% satisfied!! Pros \[SENSITIVE CONTENT HIDDEN\] has been fantastic from install- live usage. The product has surpassed all expectations, as well as \[SENSITIVE CONTENT HIDDEN\] our Customer Support and Training expert, between the actual product and personel, Selly Automotive has delivered 200%. Cons None, anything that has been identified as a feature that would be nice to have added, has either been updated or is in testing currently. Again, what a fantastic experience!! Alternatives considered [Connect CRM](https://www.capterra.com/p/83633/Complete-Dealership/)[ERA-IGNITE](https://www.capterra.com/p/65169/ERA/) Reason for choosing Selly Automotive Affordability - features for the dollar. Huge R.O.I. Review Source AA Aaron A. Owner Automotive Used the software for: 2+ years ### "Slow, daily issue, pricy" March 7, 2024 1.0 Pros There is Nothing to liek about the selly when ther are so many other high quality product out there. I waited too long to swtich but i did. Cons pormissies that never ever become true. Slow system respond. Daily issue 57 days pay out while you are not using the system. Review Source AM Anna M. Assistant Manager Automotive Used the software for: 2+ years ### "They're amazing" November 15, 2018 4.0 I really really like Selly, it's a great starter CRM, and I'm positive they'll get better as they grow. There's a couple hitches here and there but support helps you through everything. I've yet to find anyone who offers all the products that Selly does for as an affordable price. ex. On the higher end, Dealer Socket was a bit better as a CRM in a few aspects. Still, Selly proved to be as good in many cases (and in a few I liked Selly better), while Dealer Socket had a price tag at least 3 times as expensive; given you get the cheaper package. On the lower end of the CRM spectrum, Dealer Car Search was cheaper but WOW their CRM is terrible, absolutely terrible.. I'm not here to review Dealer Car Search, but they offered less than what Selly does, which would be fine honestly, if what they offer actually worked.. but I couldn't send an email!! How can you not send an email through a CRM that you are paying to be able to send emails! And support knew ABSOLUTELY zero, I kept getting bounced around to different departments and they kept trying to blame other services, wow, I'm sorry, I'm not here to talk about Dealer Car Search, but I guess I bring all this up to say that you get what you pay for except in the case of Selly Selly has a couple bugs they need to work out (the slowness is HUGE) but all in all, I'm going to repeat what I said earlier because I think that's the best description; I have yet to find a CRM that is as good as Selly for as low a price. Pros I'm going to just list some reasons off: - Their app is amazing - They offer call recording and texting (both calling and texting are through a forwarding number, ie. The number the customer is contacting is contacting is dialed 123-456-7890 but the call gets forwarded to either the customers assigned sales rep or to the dealership; whatever you have set up) - The texting is compliant - They can set up automated emails, and have templates for those emails - The CRM is smart enough to recognize when a customer inquires multiple times (whether the customer inquires about multiple cars, through multiple lead sources, or a mixture of both) and accumulates all of the inquiries under the same customer - CUSTOMER SUPPORT IS AMAZING, they're extremely helpful and the CRM itself is always improving. On multiple occasions, I'll bring up an issue that I'm dealing with to support and they'll roll around with their next update that fixes the issue. Unbelievably helpful, I can't recommend them enough Those are the things that stand out the most to me, I would definitely recommend them, absolutely. Cons \- The slowness and the crashing!! This is huge! Definitely has gotten in the way multiple times. If this was fixed I don't think I'd ever need to look into another CRM, but we've run into a couple of obstacles because of the slowness of the app as well as the desktop that definitely hurt efficiency, and also makes it harder and therefore less likely for my salespeople to use the CRM - The app doesn't have as much functionality as the website - Also email templates could use some work Review Source Response from A1 Software Group January 4, 2019 Hi Anna, someone from our team will reach out to you soon. MP MILTON P. MANAGER Automotive Used the software for: 2+ years ### "SELLY AUTOMOTIVE ALL IN ONE CRM!! SAVES TIME & MONEY!!" March 28, 2024 5.0 WE HAVE HAD AN OVERALL EXCELLENT EXPERIENCE USING SELLY AUTOMOTIVE. Pros SELLY AUTOMOTIVE CRM SAVES BOTH TIME & MONEY. I APPRECIATE THE QUALITY OF THEIR CUSTOMER SERVICE & TECH SUPPORT!! \[sensitive content hidden\] AND \[sensitive content hidden\] (TECH) WERE ABLE TO DILIGENTLY RESOLVE A DIFFICULT FACEBOOK TECHNICAL ISSUE FOR US FOR WHICH WE ARE EXTREMELY GRATEFUL. Cons I WISH THERE WAS A BETTER WAY TO ADDRESS CO-BUYERS IN THE CRM & A EASIER FORMAT FOR INPUTTING DATE OF BIRTHS. Review Source AS Andy S. Marketing Director Used the software for: 2+ years ### "Probably the worst CRM when it comes to Marketing and Sales Automation. " January 25, 2018 1.0 Pros I was forced to like this CRM due to the lack of a better option, however over months of trying to make things work smoothly and on auto pilot, I have completely gave up on this CRM. On the surface, everything looks fine. Sales Manager can even monitor activities, however, everything needs to be done manually. It is a great platform for those who enjoy manual labour a lot and there is nothing wrong with that. Cons Selly Automotive is probably the worst choice for a car dealer due to it's lack of Lead Automation capabilities. ADF/XML feed that this CRM is relying on requires a 3rd party integration. In this day and age when 90% of car dealers using Facebook advertising in their customer acquisition strategy, no way this CRM is useful, because every Lead has to be entered manually and processed by the sales team manually, without ANY automation whatsoever. Selly CRM is good for Sales Teams used to manual labour and lots of hard work, trying to locate when and where the lead has come from. Technical support is pretty much absent and non-responsive. Toll free number is not working. For the amount of money this CRM is asking to pay small car dealers, a lot more can be done to simplify Lead Generation process. Review Source cV chris V. Sales Manager Financial Services Used the software for: 2+ years ### "Sales Management " March 25, 2024 5.0 Great Experience, love the system and it works great Pros Get the leads right away and good follow up Cons Nothing particular, it does very good for us Review Source BB Brian B. President Automotive Used the software for: 1-2 years ### "Great Automaton" April 3, 2024 5.0 I've had an overall positive experience with Selly. Implementation was smooth. If I've asked questions and they didn't know the answer, someone has gotten back to me in a timely fashion. If your looking to automate defiantly look into Selly. Pros The text blast automation has worked better then expected. We do 2 text blast a week to approximately 500 people. I was really surprised the amount of engagement and questions we receive back from potential buyers. This has definitely help us sell more units. Cons Us being an auto auction we use the product a little different then a normal dealer. We had to find some work arounds but that's because of us and the way we are utalizing the system. Review Source JB Joey B. dealer Automotive Used the software for: 2+ years ### "Feature packed, Slow moving at times " June 21, 2022 4.0 Overall its a good product and continues to improve as years go on. Pros the integration to our DMS was great. ID scanner was a good feature in today's world of ID theft. Comparing features you do get near franchise-level software. Cons there is a lot of lag at times. it doesn't move as seamlessly as other websites from one function to another. It no longer syncs to our DMS (our DMS went web-based) Review Source Derek S. Sales Manager Automotive Used the software for: 2+ years ### "Good CRM" February 7, 2018 4.0 Easy to use, keeps customer and inventory information, is on your phone so you always have it, it's free! Pros I use the free version of the CRM and it works good. You can add customers and inventory and notes. Easy to use. Review Source SH Spencer H. Sales Manager Retail Used the software for: Less than 6 months ### "Executive- Exceptional Job" August 1, 2019 5.0 We will be getting organized and at the same time competing on a high level utilizing all the technology csr provides us in their mobile and desktop formats. Pros Executive presented the product extremely well and provided a thorough overview of the product and the benefits it provides for our particular circumstances in automotive sales Cons The product is exceptional and I hope to collaborate with Selly to make this a relationship free of any negatives that may accompany other partnerships Alternatives considered [ProMax Unlimited](https://www.capterra.com/p/87111/ProMax-Unlimited/) Reason for choosing Selly Automotive Executive and a referral from other organization Review Source JJ Jason J. Owner Automotive Used the software for: 1-2 years ### "Good service" January 23, 2023 5.0 Good Pros Works seamless. Cons I would like it to acomodate multiple lots. Review Source PF Paul F. Internet Sales Manager Automotive Used the software for: 2+ years ### "Unparalleled Customer Report" May 25, 2021 5.0 10/10. \[SENSITIVE CONTENT HIDDEN\] has been a massive help with setting up auto text and any questions/debugging. Pros The software is very intuitive to use and a breeze for my sales guys. Cons Nothing. Must enter 40 character minimum. Reason for choosing Selly Automotive The size of our company, price, recommendation Review Source ML Michael L. PRESIDENT Automotive Used the software for: Less than 6 months ### "Look No Further" January 11, 2022 5.0 I've been using CRM Systems for 15 years and by far this has been Fantastic. My Interaction with my personal representative has been Top Notch A+ Quality. I couldn't be happier with their service Pros It's Quick. Easy to use. Gets the job done with no issues or lag. Fast, Convenient, and Reliable. Customer Service is Exceptional Cons Haven't Found a Problem yet! Mobile app gets the job done. Reason for choosing Selly Automotive I liked what they should me. The presentation was very informative. They Explained how to use the system very detailed. I had a Rep assigned to me the very same day and they got us Live and Active the Next Day. Amazing! Review Source IB Ira B. Manger Automotive Used the software for: 2+ years ### "Great Product " March 24, 2020 5.0 Manage my CRM easter Pros Make more customers and manage my CRM to easy use Cons nothing very good site and app make my job easier Reason for choosing Selly Automotive Great futures and friendly ues Review Source CM Christian M. Sales Manager Retail Used the software for: 6-12 months ### "Great CRM for Auto Dealers" December 9, 2022 5.0 Great interaction with Archie very informative and knowledgeable about the product and his eagerness in wanting to make sure that we understand the product Pros Mostly that everything is accessible right at my fingertips Cons When new leads come in that are existing customers. Review Source KM Keith M. Sales and Leasing Consultant Automotive Used the software for: Less than 6 months ### "Professionalism at its finest!" August 16, 2016 5.0 Jackson and the Support team, Thank you! Quick response time with any issue, minor bugs, that came up. I'm on EST in the lovely state of WV and Jackson made himself available to me at my time, my shift, between customers... That is important. I was even able to text him if I didn't have time to talk. Minor bugs were addressed faster then I had anticipated. I can't say enough. Thank you again to everyone involved. The ease of being able to add customers, deals, inventory, and to know any concern I have will be addressed quickly and professionally is incredibly satisfyingly. Pros I can perform any part of the Sales Process from the palm of my hand. Adding a customers, inventory, and deals simply with the use of the built-in driver's license and vin scanner. This app is a must have for anyone in Automotive Sales, and Management. Customer service is top notch, quick response time with any questions or concern. Thank you Selly Team! Review Source Response from A1 Software Group August 23, 2016 Thanks for your positive feedback Keith, we appreciate your business. gV german V. finance manager Automotive Used the software for: 1-2 years ### "pretty decent crm" February 23, 2021 5.0 Pros make our life easier to follow up with customers Cons integration with other platforms like facebook Review Source CP Chris P. owner Automotive Used the software for: Less than 6 months ### "Selly crm is great to use" November 9, 2021 5.0 great CRM... Pros very convenient and easy to use and super turnkey Cons I think it checks all the boxes for a quality crm Review Source DR Don R. General Manager Automotive Used the software for: Less than 6 months ### "Great inexpensive CRM" October 6, 2020 5.0 Great. Jenn is always there for us when we need help. Pros The connection to the employees cell phones. Cons That I can’t transfer a credit application over to Frazer. Alternatives considered [ProMax Unlimited](https://www.capterra.com/p/87111/ProMax-Unlimited/)[DealerCenter](https://www.capterra.com/p/71935/DealerCenter/) Reason for choosing Selly Automotive Connection with Frazer Review Source MS Miriam S. owner Automotive Used the software for: I used a free trial ### "Flagship Automotive " October 23, 2020 5.0 So far, I love the system and its accessibility. Pros I like how easy and accessible my leads are. Cons At this point, there is nothing I would change. Reason for choosing Selly Automotive We chose Selly because of its accessibility and we wanted to have our leads organized so that they can be easily handled by our team. Review Source DG DAVID G. General Manager Automotive Used the software for: Less than 6 months ### "Great product, great price!" July 25, 2019 5.0 Pros User friendly and has what we need at a great price. Cons Customers in our data base will not show up if they have submitted information previously, but I could still see it come through our website and track it down in Selly. Not complaining about that at all. Review Source JH Joe H. Owner Automotive Used the software for: Less than 6 months ### "Uncle joe" January 30, 2020 5.0 Excellent customer service and professional staff Pros Simple and well thought out functionality Cons Still learning system but great so far have not had any dislikes Reason for choosing Selly Automotive Used by other business associates Review Source CC CAR C. office manager Automotive Used the software for: Less than 6 months ### "Happy" January 29, 2020 5.0 keeping more organized Pros Customer service is excellent. \[SENSITIVE CONTENT HIDDEN\] has helped with every question that i had . Cons nothing. everything is is pretty used friendly Review Source JN Johnny N. Co principal Automotive Used the software for: Less than 6 months ### "Selly Experience" November 16, 2018 5.0 Excellent support and easy to use platform. AAAA+++++ Pros Support and easy to use platform . Very good for low budget dealership Cons nothing so far. Very inexpensive and it does as much or more as other well known CRM in the automotive market Review Source Response from A1 Software Group November 20, 2018 Thank you so much for the kind words, we appreciate your business Johnny! Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.