--- title: "Moz Pro Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Moz Pro Software - reviews, pricing plans, popular comparisons to other SEO products and more." source_url: "https://www.capterra.com/p/152215/Moz-Pro/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # Moz Pro Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Moz Pro ## What is Moz Pro? Moz Pro is an all-in-one SEO suite of tools. It allows businesses to improve rankings, increase traffic, and gain more visibility in search results. Main features include keyword research, rank tracking, backlink analysis, and site audit. Keyword research tools allow businesses to improve their content and strategies. Businesses can uncover competitive advantages by tracking competitors through SERPs, fix technical problems with the help of Moz Pro suggestions and perform weekly site audits. ## What is Moz Pro used for? [SEO](https://www.capterra.com/seo-software/)[Link Management Tools](https://www.capterra.com/link-management-tools-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) Overall rating Based on 350 user reviews Reviews sentiment Positive 91% Neutral 7% Negative 2% Pros & cons Robust SEO management platform Powerful keyword research capabilities High and increasing subscription costs Starting price $49 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Moz Pro?[Manage this product listing](https://www.g2.com/products/moz-pro/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Moz Pro 4.5 (350) VS. [### Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $49 Flat Rate, Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (343) Ease Of Use 4.3 (2,327) Value For Money 4.1 (287) Value For Money 4.2 (1,902) Customer Service 4.5 (253) Customer Service 4.4 (1,708) ## Moz Pro alternatives [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) [4.5 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Starting price $349.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/127616/SEO-PowerSuite/) [Wix](https://www.capterra.com/p/169007/Wix/) [4.4 (10,801)](https://www.capterra.com/p/169007/Wix/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169007/Wix/) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176340/Ahrefs/) Highest Rated [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/) [4.9 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) Starting price $109.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/149278/AccuRanker/) [View all alternatives](https://www.capterra.com/p/152215/Moz-Pro/alternatives/) ## FAQs about Moz Pro Overview ### What problems does Moz Pro solve? Moz Pro solves SEO workflow gaps by identifying technical site issues, broken links, duplicate content, and page-level optimization tasks. It helps SEO specialists, content marketers, and agencies research keyword opportunities, track ranking changes, compare competitor authority and backlinks, and prioritize outreach or content work using recurring audits and reports. Answer based on 287 reviews Overview ### Which roles and teams benefit most from Moz Pro? Moz Pro is most used by SEO specialists, digital marketing managers, and marketing teams that track keyword rankings, audit sites, research competitors, and improve search visibility. Agency owners, founders, and executives use its reporting and domain metrics to guide client strategy, prioritize marketing work, and monitor organic search performance. Answer based on 336 reviews Overview ### What company size and industries is Moz Pro built for? Moz Pro is designed for marketing departments across organization sizes, with small businesses representing 79% of reviewers and Marketing and Advertising accounting for 33%. It also serves enterprise organizations (11%) and midsize businesses (10%), particularly in Internet and Computer Software, which each represent 11% of reviewers. Answer based on 350 reviews Features and Usability ### What are the key features of Moz Pro? Moz Pro includes core SEO tools for keyword rank tracking, keyword research, and keyword discovery, helping users review search volume trends, find long-tail keyword ideas, and monitor keyword positions. Its audit management crawls websites for technical errors, summarizes backlink metrics, and highlights content opportunities through an SEO dashboard. Answer based on 17 reviews Pricing ### How much does it cost and what fees or limitations are included? Moz Pro starts at $99/month for Standard, with Medium at 179/month and Large at 299/month. A free version and free trial are available; Medium and Large add 49/month per extra seat. Reviewers cite campaign, keyword, and site-scan limits, while some small businesses consider the subscription expensive. Answer based on 117 reviews Integrations ### Which third-party tools and platforms does Moz Pro integrate with? Moz Pro integrates with Google Analytics and Google Analytics 360. The catalog lists Google Analytics, and reviewer mentions confirm Google Analytics 360 for traffic tracking, organic visitor data, and SEO campaign reporting. These integrations help connect Moz Pro with website analytics data for performance measurement. Answer based on 16 reviews Getting Started and Support ### How easy is it to onboard and train a team on Moz Pro? Moz Pro offers webinars, documentation, and videos to support team training. Reviewers report that users familiar with SEO can start with core tools and dashboards quickly, while beginners and teams using detailed reports often need more time. Some users find the interface and data displays confusing, making guided practice important. Answer based on 29 reviews Getting Started and Support ### What customer support options does Moz Pro offer, and how do users rate the experience? Moz Pro offers email/help desk support, an FAQ/forum, and a knowledge base. Users often describe support as helpful, thorough, and quick to respond, while the community is valued for peer advice. However, some reviewers report generic answers, delayed responses or consultations, and unsatisfactory billing-related assistance. Answer based on 37 reviews Features ### What SEO features does Moz Pro include? Moz Pro provides a broad SEO toolkit for keyword research, rank tracking, backlink analysis, site audits, and reporting. Marketing teams and SEO professionals value Keyword Explorer, Domain Authority metrics, and on-page recommendations, while some users find certain data less precise or want deeper features included without added cost. Answer based on 100 reviews ## Pros and Cons Robust SEO management platform 94% positive reviews out of 164 Most users comment SEO features help identify site issues, track performance, and support ongoing optimization efforts. High and increasing subscription costs 48% negative reviews out of 83 Some users report pricing is steep, with extra charges for features and limited value compared to alternatives. Dave A. Owner, 1 employee. "I then got charged for a package that doesn't even exist $205/month and when I asked for a refund they said no." Powerful keyword research capabilities 92% positive reviews out of 37 Most reviewers find keyword research tools effective for discovering opportunities, planning content, and improving strategies. Comprehensive keyword tracking tools 97% positive reviews out of 34 Most reviewers describe keyword tracking as thorough, allowing easy monitoring of rankings, competition, and SEO progress. Claire B. Web Content Manager, 501 - 1,000 employees. "Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing content and monitor competition." ## Features AI summary Based on 5,024 SEO reviews Not all SEO tools cover every feature buyers care about most. Here is what Capterra reviewers highlight as essential when choosing a solution: - **SEO Management** (**52%** of reviewers rated this feature as critical) - **Website Management** (**56%**) - **Keyword Tracking** (**47%**) Moz Pro supports **SEO Management** and **Keyword Tracking**, giving marketing teams the tools to monitor search performance and stay on top of target terms. However, it does not include **Website Management**. Instead, it offers other highly rated capabilities, including **Keyword Rank Tracking** (**49%**) and **Keyword Research Tools** (**45%**), which help businesses track ranking changes, find new search opportunities, and make informed optimization decisions over time. SEO Management 4.4 (16) 75.00% of 16 reviewers that rated this feature as important or highly important Optimize and manage the search engine optimization efforts for a website or digital content Keyword Tracking 4.3 (15) 66.67% of 15 reviewers that rated this feature as important or highly important Track and monitor a specific set of keywords Keyword Rank Tracking 4.4 (32) 59.38% of 32 reviewers that rated this feature as important or highly important Track positioning in search engines over time Keyword Research Tools 4.5 (33) 63.64% of 33 reviewers that rated this feature as important or highly important Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Competitive Analysis 4.3 (22) 54.55% of 22 reviewers that rated this feature as important or highly important Evaluating strengths and weaknesses of companies with the same target audience Dashboard 4.5 (22) 54.55% of 22 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Moz Pro 41 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audit Management: Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws - Backlink Monitoring: Discover the total number of backlinks, referring domains, and referring IPs going to a domain - Brand Guidelines: Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Categorization/Grouping: Organize and group data or items based on various criteria - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Digital Asset Management: Manage digital assets - Geolocation: Determines the location of a device using GPS or an IP address - Google Analytics Integration: Integration with Google Analytics to track and report website traffic - Issue Management: Identify and respond to unexpected problems or failures (ie. "negative events") - Keyword Rank Tracking: Track positioning in search engines over time - Keyword Research Tools: Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns - Keyword Tracking: Track and monitor a specific set of keywords - Link Analytics: Track, analyze and report on click-through rates from URLs - Link Management: Monitoring and organizing references from a webpage to external sites and internal pages - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Prioritization: Arrange tasks based on the level of priority or urgency - Problem Area Alerts: Highlighting or otherwise flagging areas that require review or change - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Visitor Tracking: Track visitors and purpose of visits - Web Traffic Reporting: Collect and analyze traffic data about website visitors - Website Analytics: Track and analyze information regarding website visitors - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.3 (336) 4.3 Based on 336 reviews ## Pricing Value for money 4.1 (287) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/152215/Moz-Pro/pricing/) Starter $49.00 Flat Rate,Per Month Standard $99.00 Flat Rate,Per Month It includes: - 100000 Pages Crawled/Week - 10000 Rows Per Backlink Query - 10000 Rows Per Keyword Query - 100 Keywords Per List - 100 Links Per List - 150 Keyword Queries/Month - 1 Link Tracking Lists - 1 User Seats Included - 200 Rank Checker Queries/Day - 24/7 Support - 300 Keyword Rankings - 3 Campaigns - 5000 Backlink Queries/Month - 5 Keyword Lists - 5 On-Demand Crawls/Month - 60 Performance Metrics: Tracked URL - 6 Performance Metrics: On-Demand Urls/Week - Mobile Rankings - No Speed Crawl - Unlimited On-Page Grader Reports - Unlimited Scheduled Reports - 2 AI Content Briefs Medium $179.00 Flat Rate,Per Month It includes: - 10 Campaigns - 1500 Keyword Rankings - 20000 Backlink Queries/Month - 200 Performance Metrics: Tracked Urls - 200 Rank Checker Queries/Day - 20 Performance Metrics: On-Demand Urls/Week - 24/7 Support - 2 User Seats Included - 30000 Rows Per Keyword Query - 30 Keyword Lists - 30 Link Lists - 30 On-Demand Crawls/Month - 40000 Rows Per Backlink Query - 500000 Pages Crawled/Week - 5000 Keyword Queries/Month - 500 Keywords Per List - 500 Links Per List - Mobile Rankings - Unlimited Branded Reports - Unlimited On-Page Grader Reports - Unlimited Report Templates - Unlimited Scheduled Reports - 2 AI Visibility Dashboards - 100 Tracked Prompts per month - AI Prompt Suggestions Tracking - 10 AI Content Briefs Large $299.00 Flat Rate,Per Month It includes: - 1250000 Pages Crawled/Week - 15000 Keyword Queries/Month - 24/7 Support - 25 Campaigns - 3000 Keyword Rankings - 3 User Seats Included - 50000 Rows Per Backlink Query - 50000 Rows Per Keyword Query - 500 Performance Metrics: Tracked Urls - 500 Rank Checker Queries/Day - 50 Performance Metrics: On-Demand Urls/Week - 60 Keyword Lists - 60 Link Lists - 60 On-Demand Crawls/Month - 70000 Backlink Queries/Month - 750 Keywords Per List - 750 Links Per List - Mobile Rankings - Unlimited Branded Reports - Unlimited On-Page Grader Reports - Unlimited Report Templates - Unlimited Scheduled Reports - 4 AI Visibility Dashboards - 200 Tracked Prompts per month - AI Prompt Suggestions Tracking - 50 AI Content Briefs Value for money 4.1 (287) 4.1 Based on 287 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.5 (253) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (253) 4.5 Based on 253 reviews ## User reviews Overall rating 4.5 Based on 350 reviews Filter by rating 5(204) 4(116) 3(24) 2(3) 1(3) Mentioned topic Sorted by most recent DA Dave A. Owner Marketing and Advertising ### "Better Tools Out There" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 June 3, 2026 The tools are ok but the customer service was so bad I couldn't continue and am not going with a different suite of tools. Pros Tools are ok although many similar free ones exist and much can be done with chatgpt or other LLM especially if you have a subscription. Cons Customer service was bad. I signed up for a free 30 day trial and then immediately got told it was 7 days. I then got charged for a package that doesn't even exist $205/month and when I asked for a refund they said no. I still don't even know where that pricing came from because it's not on their website. Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Customer service was terrible and pricing was expensive Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SC Sean C. Marketer Marketing and Advertising ### "Veteran with the regular flaws" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 10, 2025 The biggest thing Moz has going is its name. It earned credibility for being around for so long. The accuracy of these tools is notoriously not fail-proof. I don't know which is the most accurate, but throughout the years, I noticed discrepancies between Moz's results compared to other SEO tools. Pros It's one of the first SEO tools, and as a result, it's more reliable. The Keyword research tool is easy to use. Cons 1\. The freemium model is very limited 2. It's not always reliable. On more than one occasion, the keyword and traffic stats weren't accurate Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Angus A. Director Broadcast Media ### "Very solid option for All-in-One Seo management in 2025" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 June 16, 2025 We used Moz Pro for a year after coming across from SE Ranking when they increased their subscription fees substantially. Moz Pro offered a very good experience with an intuitive UI and wide range of features and was a decent alternative to other similarly priced tools. Ultimately though, we preferred SE Ranking for the price bracket. Pros Great UI with a wide range of tools to improve SEO, responsive and easy to setup and track keywords. Cheaper price than the other top tools. Cons Sometimes the serp analysis data and rankings are not as accurate as your industry leaders like ahrefs and semrush. Also for the price there are other options that may better suit your needs. Switched from [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/) SE ranking increased their subscription fees substantially. We wanted to try something else at a similar price point. Alternatives considered [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/) [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reasons for choosing Moz Pro Better price than SEMrush, more features than SEO Powersuite Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. ML Marmi L. Content and Digital Marketing Specialist E-Learning ### "Multi-campaign SEO trackinng" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 December 2, 2024 Good experience, but I wish it has more in-depth competitor tracking in terms of different regions/markets. Pros SEO tracking and multi-campaign management Cons Limited competitor tracking for different regions Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RM Rachel M. Digital Campaign Executive Marketing and Advertising ### "More keywords!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 November 12, 2024 Moz Pro is a good SEO tool. It helped me improve my website's ranking. Pros Moz Pro has a lot of features that are helpful for SEO. I like the Domain Analysis and Keyword Explorer tools. Cons Moz Pro is expensive. The interface can be confusing at times. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Apurva S. SEO Executive Information Technology and Services ### "Good in Identifying Website Issues " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 April 5, 2024 It is solving the issue if doing backlink analysis. It's PA DA and Spam Score checking feature in one click is still the most beneficial thing in its extension. Also checking if the website gives do follow or no follow link is easy through extension. Pros What I like best about Moz Pro is its website keyword rank tracking tool, which is more akin to the rankings that we track on Google. It identifies website issues as they occur. Its interaction with the web analytics tool is rather simple when compared to similar software on the market. Cons It logs out after switching off the pc which is quite annoying something. Needs to be fixed. Otherwise features are amazing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 10, 2024 Thanks for the review, Apurva! It's awesome that you find Moz Pro's website keyword rank tracking tool so helpful. Identifying website issues quickly is definitely a plus. It's great to hear that Moz Pro has been useful for your backlink analysis and that you appreciate features like PA, DA, Spam Score checking, and link attribute identification. Lindsey Raye P. VP of Marketing Events Services ### "Moz Pro is Incredible " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 February 18, 2024 Pros I loved comparing our site to other competitors in our space to see how we can improve both onsite and off line. Cons Cost of the subscription unfortunately was downside Alternatives considered [Screaming Frog SEO Spider](https://www.capterra.com/p/185765/Screaming-Frog-SEO-Spider/) [Yoast SEO](https://www.capterra.com/p/219202/Yoast-SEO/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 20, 2024 Thanks for the review, Lindsey! We're happy to know that you find value in comparing your site to competitors and gaining insights into areas for improvement both onsite and offsite. We understand concerns about subscription costs. We continually strive to provide the best value for our users, and your feedback is essential. CB Claire B. Web Content Manager Computer Software ### "Excellent insights into SEO performance" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 December 21, 2023 Pros Moz allows me to easily identify and prioritise keywords to create content for, track and improve rankings for existing content and monitor competition. The interface is easy to use and there are lots of guides on getting the most out of the platform and SEO strategy. Cons Some of the results in True Competitor aren't accurate and comparing more than 3 would be helpful. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 20, 2024 Thanks for the review, Claire. We're thrilled to hear that Moz Pro has provided you with excellent insights into SEO performance and has been a valuable tool for identifying, prioritizing keywords, and improving content rankings. We appreciate your feedback on True Competitor results, we'll be sure to share that with the team. If you have any further suggestions or if there's anything else we can assist you with, please feel free to reach out at help@moz.com. Marco Genaro P. Founder Marketing and Advertising ### "Useful, but I prefer other similar tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 November 30, 2023 I had a good experience with them. Nevertheless, I wouldn't pay for it. Price is very similar to Ahrefs/SemRush and I would rather invest in those. I would consider it if the tool would be 30%-40% cheaper. Pros Most of the features are useful. Nothing to say about that. Keyword tracking, reporting, competitors analysis. All is useful either for freelance SEO consultants and agencies either for On-house SEO consultants. What I like the most about Moz if the Domain Authority metric. Cons I'm not a big fan of their UX, specially in the beginning, I found very hard to find the feature I was looking for. Also, the price is similar to other similar tools that have more and better features (Ahrefs or SemRush). Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [Semrush](https://www.capterra.com/p/151962/SEMrush/) I usually rely on SemRush and Ahrefs. I tried Moz, but went back to those. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 5, 2023 Thanks for sharing your thoughts, Marco! We're glad you find most of our features useful, especially for keyword tracking, reporting, and competitor analysis. The love for Domain Authority is mutual! Noted about the UX. We're continually working on making it more user-friendly. Regarding pricing, we understand your perspective, and we're dedicated to providing value that matches and exceeds expectations. If you have more insights or suggestions, feel free to reach out by email at help@moz.com. We're here to enhance your experience! AN Anonymous User Owner Apparel & Fashion ### "SEO Ranking Getting Better!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 November 26, 2023 Pros The platform is robust and even after using it for a while, I'm still finding new features to explore. It definitely gives me the info I need to help improve my SEO ranking. Cons Finding things in the navigation set up can be a little challenging. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 5, 2023 Thanks for the review! Thrilled to hear your SEO ranking is on the up with Moz Pro. We're stoked you're discovering new features even after using it for a while. That's the magic of Moz Pro! Noted about the navigation. We're always working to make it smoother for you. If you ever need help finding your way, our support team is here. Just email us at help@moz.com Keep rocking those SEO improvements! [View all Reviews](https://www.capterra.com/p/152215/Moz-Pro/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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