Who Uses This Software?

SEO-focused agencies and in-house marketing teams.


Average Ratings

168 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $99.00/month
  • Deployment
    Cloud, SaaS, Web
  • Support
    Online

Vendor Details

  • SEOmoz
  • moz.com

About Moz Pro

SEO system that offers search engine keyword rankings, keyword research, links on the web, site crawl, page optimization, and workflow.


Moz Pro Features

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Moz Pro Reviews Recently Reviewed!


Provides solid SEO monitoring but is falling behind competitors.

Aug 15, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: MOZ is a solid SEO monitoring tool that we will likely continue to use. It provides keyword tracking but takes it a step further in a couple of ways. The system provides a metric called Search Visibility. This score can either be applied to all of the keywords that are being tracked or just the keywords within a user controlled category. So this helps us understand how the site is performing but also individual product categories. We are also able to see how three competitors compare. The system is junk in, junk out. So if you don't track the right keywords, then you aren't going to get good information. But if used appropriately, you likely won't find a better system for the money.

Cons: As of the Summer of 2017, the company has fallen behind some of its competitors. Not to the point that we are going to make a switch. But we do have smaller subscriptions to their competitors to take advantage of all systems. MOZ has really fallen behind in two ways: Domain Authority and Backlinks.

Domain Authority is a metric used to gauge the overall strength of a website. It gets updated semi frequently and MOZ has made bad updates before. There are better metrics that gauge the likelihood the site will rank. But we still use DA in combination with those other metrics from other companies. I do think DA does a good job of putting websites into different buckets. But if two sites are within 5-7 points, it is really almost a wash.

The second area is the number of backlinks the system detects. In most instances, we have seen other backlink checkers find twice as many backlinks. Again, we use all available backlink checkers. But MOZ isn't leading the industry here.

Overall: This system monitors keyword performance, provides several useful SEO metrics, and also makes those metrics available in a browser toolbar. I would say MOZ is easily in the top two SEO tools available.

A must-have SEO tool

Apr 04, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Moz includes the most important features you expect from an online SEO tool. Backlink analysis, keyword tracker, domain analysis, onsite and offsite SEO, organic traffic analysis, and competitor analysis (just SEO). That's why I call is a must-have app. I've used many other SEO apps (such as SEMRush) and the majority of them are helpful but only for your research stage. After that, you will end up paying for features that you won't be using that much. Plus, Moz pricing has been same for a few years now.

Cons: There is a section for "insights" to help users understand a few actionable tasks to improve their website SEO score but at this point, Moz's "insights" is premature. Reporting is not a decent feature in Moz. You will find some options for PDF exports but most important charts are not supported and you can only export CSV files and then make similar charts yourself.

Capterra loader

MOZ Pro - a powerful tool for SEO

Oct 24, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Moz Pro is a comprehensive SEO tool for marketers like myself, and it packs a ton of features like keyword explorer and backlink checker that are an absolute must for crafting any digital marketing strategy. I'm probably in these two tool sets the most, and I love Moz Pro's Keyword explorer more than any other SEO software I've tried. The Keyword explorer helps you find both short and long-tail keywords that are profitable in your desired niche, and helps round out your keyword strategy with lucrative or hidden keywords that you may not have known about before. This helps you craft blog posts and put those keywords you just found through Moz Pro to gain new traffic through organic (or paid) search.

Cons: Moz Pro and (SEO) requires a lot of patience and a bit of knowledge in what SEO, keywords, SERP really is before you get the maximum benefits of Moz Pro. I wouldn't recommend the Pro version to anyone before they try out Moz standard version or at least do a bit of reading in SEO. It took me about a solid 2-3 months of really putting Moz Pro to the test before I understood everything.

Overall: Moz Pro packages the entire software into a beautiful UX/UI with awesome data visualization, which is extremely helpful for me to look through the data without feeling frustrated on 'what am I really looking at?' Moz Chrome Extension is a great tool for getting things like Page Rank and SERP standing, which helps me identify how my competition is doing and prospecting new leads. Would only recommend Moz Pro to the seasoned professional who understands SEO.

MOZ.com = Software created by SEO experts

Jul 19, 2016
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: MOZ.com (formerly SEOMoz.com) provides SEO software, tools and training. What I like most about MOZ is that I trust their results. Additionally, I always look to their thought leadership and training on any topic related to SEO, SEM, PPC, Keyword Research, Local SEO, etc.

Pros: MOZ is feature-rich with multiple modules and the ability to track performance of multiple websites. Products include: -Moz Pro - Search Marketing: -Moz Local - Local Search Marketing -Moz Content - Content Marketing -Followerwonk - Twitter Analytics -Mozscape API

Cons: MOZ, although feature rich, is somewhat expensive for the base package. If you want the other modules like Keyword Research, Backlink Reports, Local SEO, you have to pay extra for each.

Recommendations to other buyers: MOZ is a sophisticated SEO suite. If your budget doesn't justify their pricing plans, there are numerous other tools, websites that can provide very good alternatives.

Decent Organic Tracking & Tools

Feb 23, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Fantastic rank tracking and competitive analysis reports.

Cons: Clunky, slow, forced design language and expensive.

Overall: Long time (happy) customer. They seem to have nailed the rank tracking and their index is average compared to others like ahrefs. Really shines when it comes to competitor analysis in the organix space. Absolutely essential for organic and content audits. really wish they'd provide more tools though as the organic channel is becoming more and more opaque as Google does too.

Recommendations to other buyers: The guys at Moz know what those working in the organic channel want and need and the toolset is fantastic. It's a little expensive for what you get and the little extras don't add much value (followerwonk?) but the core product works great. If you're looking to monitor organic closely, this is the tool for you.

Useful set of tools

Jul 09, 2015
4/5
Overall

4 / 5
Ease of Use

4 / 5
Customer Support

4 / 5
Value for Money

Comments: I've used Moz across several roles in the last 4 years and found it to be very useful. My favourite tool from Moz has to be Open Site Explorer, which is great for getting a quick overview of the authority of a website, with data to back this up which mainly comes from backlink profile and social shares. This tools allows me to dig into my backlinks, checking the authority at domain level & page level, along with a spam score which is useful when looking to identify low quality links. it can also be used to compare link metrics with other websites, which is great for discovering new links. I have to say, I've never been a huge fan of using Moz for SEO campaigns, as a lot of the suggestions that were being made to optimise my pages were very basic. However, it looks like they have made a lot of changes since I last used it, providing more of a dashboard approach which is good for getting an overview of a website.

Pros: Access to Mos's suit of tools to help with the main aspects of online marketing Great for getting a snapshot of website performance Good for identifying new opportunities for links & Keywords OSE is a great tool which provides a snapshot of your link profile with many great features Nice custom reports Access to a number of discounts or exclusive free trials through Moz's 'Perks'

Cons: OSE doesn't discover as many links as some of the other SEO tools that I use

Best SEO tool on the market.

Jul 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: I've used a lot of SEO tools out there and still am, but the guys at MOZ have a big team that focuses on everything that you need to get your SEO up to par and then beyond. Features a plethora of tools to review your website with weekly rescans to make sure that your website is operating as well as it can. With help of all the tools I managed to get my domain authority from 31 to 59 in about 3 years. Still ways from a 100, but we wouldn't be where we are if it wasn't for Moz.

Cons: Over the past 3 years that I've been using it, they've removed some tools that I did use and more tools are soon to be removed once again. In their defense, they do try to provide a substitute but for the steep price that they charge, if they send you an email saying "hey, we just removed this tool from our system, but if you still want it, you can get it for a discounted price of XYZ", no matter what XYZ stands for it feels like it's XYZ too much.

Capterra loader

I've been using Moz for about 5 years, it's been essential in running successful SEO programs.

May 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The best things about Moz are MozBar, the on-page grader, and Open Site Explorer. MozBar is like a swiss army knife for SEO, showing you all the key on-page elements in just one click. The on-page grader is great for page-level analysis. And Open Site Explorer is almost a must if you're doing link building/prospecting.

Cons: As of lately, Moz hasn't been too great at keeping up with the industry. SEO changes at a crazy pace, Moz could do a better job of updating and improving tools accordingly.

Complete Review of Moz

Nov 13, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Moz Pro a comprehensive SEO software suite with several SEO functionalities in one web-based tool. Moz Pro has a visually-pleasing, non-intimidating design different from the more compact interfaces of other SEO tools (SEMrush*, Ahrefs, Majestic SEO or Raventools). Two strong points are Open Site Explorer and Keyword Explorer, which address the core issues of SEO well Another important factor of MOZ it the fact it has the strongest community behind of any SEO tool, compared to SEMrush*, Ahrefs, Majestic SEO or Raventools.

Cons: Their database/crawler/metrics are just available for US, so is useless for sites and SEO outside the US

Great, robust SEO tool that can be used by anyone.

Dec 28, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

Pros: The variety and usefulness of tools, including position monitoring tool, keyword research tool, site crawler tool, etc., makes Moz Pro appealing to any SEO. The page optimization suggestions are often quite useful and there are extra tools like the browser toolbar extension that are a great bonus. Interface is fairly easy to navigate.

Cons: Could be a little overwhelming for people new to SEO/small business employees because of the number of tools and details and the interface is sometimes tricky.

Powerful... if you learn it

Jun 07, 2017
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: This is a powerful SEO tool that, if you use it right, can provide great value for you if you're an SEO consultant, inhouse SEO consultant, web designer, or business owner. But you're going to need to put in time and effort to learn the tool and how to best use it.

Cons: Their index for discovering inbound links isn't as extensive as one or two other link-specific tools, so if you're working hard to track or create new inbound links you probably need to add one of those services to your toolbox.

Capterra loader

A complete tool to monitor and improve the SEO strategy for your projects.

Feb 13, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: What I like the most is that is pretty easy to use. I've been using it for a year and my experience is quite good so far because it offers lots of functionalities and it adapts well to different projects.

It offers lots of Keywords indicators that allow you to take better decisions. It also gives you advice, new ideas and ways to improve the SEO with keywords.

Moz is also really useful analyzing your competitors because it tells you how strong are your domain and your website, based on numerous parameters.

Cons: Pricing is a bit expensive.

It's not very accurate in terms of your rank. I mean, it doesn't tell you the exact number where you are in the search results, it only tells you the range where you belong.

It also has limitations on the number of competitors it allows you to compare. This depends on the pricing.

It doesn't give you immediate feedback on the changes that you make, you have to wait at least one week to check the results.

User friendly search tool

Jul 03, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: - Easy to navigate UI, much less intimidating than SEMrush

- Customizable reports

- The "are questions" filter in the keyword explorer is amazing for finding featured rich snippet opportunities

- Easy way to track my website's presence in search

- Always coming out with new features and functionalities.

Overall, I love this product and, when I started my now job, insisted that we get a subscription.

Cons: My SEO friends and I go back and forth on this, but we have a hunch that Moz's data -- for keyword volume at least -- is way more conservative (and possibly less accurate than) SEMrush. To be honest, I usually use SEMrush for search volume estimates, but Moz for comparative analysis / tracking our position in search.

Overall: Easy reporting and search data that's easy to share with non SEOs

Easy to use for SEO

Jul 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Moz Pro is easy to use. I like using this product for back link research, competitor insights, domain authority, rank tracking, as well as local listing audits.

Cons: The keyword research tool can be a bit wonky, and it often fails to load. I also wish that there were more customizations available for reports.

Overall: Super easy to use, particularly the backlink research tool, competitor analysis and domain authority tool.

Capterra loader

Amazing all-in-one SEO suite

Jun 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: Easy to set up my site and start tracking my rankings, keyword positions (local and national) , site traffic, back-links and so much more. I love the fact that it keeps me up to date on any site issues that I may have as well.

Cons: The "traffic from search" feature would be a lot more useful if you were able to easily determine the actual search terms used to find my site.

A great resource for inbound marketers

Jun 27, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I love how easy it is to search for and analyze potential keywords, and then easily add them in and monitor the results and movement of how pages with that keyword are ranking. The analytics and results that Moz provides are very detailed and helpful. It's easy to spend an hour every week making sure we're as optimized as possible.

Cons: These seems like something silly to complain about, but I almost feel like Moz has too many great features. They're all useful features, but it took me a while to figure out all of its functionality when we first got started. Once I figured it out though, it's been a lifesaver.

Overall: As an inbound marketer, Moz makes it easy for me to bring in more leads through Google search. A good chunk of our leads come from landing pages with forms, and the higher those pages rank from the keywords we enter into Moz, the more likely we are to get more marketing qualified leads in the door. It helps make my job easier.

One of the several good SEO tools out there.

Dec 06, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: MOZ have created one of the most recognizable metrics in the SEO world - "Domain Authority" or DA. It is something that every SEO specialist looks at when evaluating a website or backlinks. Their browser toolbar is a good feature.

Cons: Relatively small database compared to other SEO tools like MOZ. They don't have a toolbar for Firefox browsers.

Capterra loader

Moz provides a wealth of helpful, practical resources for SEOs.

Nov 21, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Moz provides great insights and tools (keyword explorer, rank tracker) for SEOs looking to monitor their own clients as well as the competition.

Cons: While Moz is very sufficient for those new to SEO or those who have "basic" SEO tool needs, more experienced or technical SEOs might look for something with more robust features.

Capterra loader

Moz pro keeps up with the constantly evolving SEO industry.

Jan 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: Moz pro is an exceptional SEO tool. It is so beneficial to have access it's indexing. It is the first tool I check to understand a websites authority. They coined the term "domain authority". They keep their index up-to-date and publicise each new index. I'm never worried about getting out dated data. I can also trust that their tools will always be on the cutting edge of new trends and processes.

Cons: Their keyword research tool seems to be lacking to me. For me, it hasn't been great at helping me with keyword research or even checking for accurate search volumes.

Overall: Best back link assessment tool on the market.

Capterra loader

Incredibly useful tool

May 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: SEO Moz has helped me create SEO powerhouses in many industries. Their tools are incredibly useful and easy to understand. Whenever you do not know how to use something, their customer service team is incredible with helping and they get back to you right away. I have been in marketing for many years and I would highly suggest marketers and business owners to use this tool.

Cons: Sometimes there are so many tools to use that you can forget about some of them. We are fortunately to have a few team members on marketing so each member has specific tasks they pay attention to in Moz.

Overall: This helped our Organic search grow tremendously with some very hard work.

The Oldest and Amazing SEO Tool

Oct 04, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Moz is one of the oldest and best SEOtools that I have used. The metrics (DA, PA) provided by Moz are one of the accurate and matches the standards in the industry

Cons: Moz is letting the competitors take the market by providing less useful services. I personally believe Ahrefs is far ahead in giving out more data. Moz is good but they have a lot of room for improvement

Overall: Overall great experience using this tool, still gives some great insights

Capterra loader

Quintessential SEO Tool

Apr 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Moz (aka SEOMoz) is a great tool for SEO work, its user-friendly interface, fantastic features and thought leadership. I love the Keyword research competitor backlink analysis, tracking your rankings over a period of time, SEO audits that help you optimize your pages and finding linking opportunities are really a boon to work with efficiently. The reports & their customization is a good feature which helps you make custom reports & add comments.

Cons: This is definitely not for a novice - there is a lot of subject matter you need to know for using the tools, but once you know the subject matter the user interface is easy to navigate & get what you want. The site sometimes seems slow & non-responsive - but I am told it's because it's crunching truckloads of data which makes it look slow. Another thing that I have come across is that for some sites that data seems dated & not fresh - wish its updated frequently.

Overall: Its a great tool for SEO - you cant do without it.

Capterra loader

Moz Pro is a great tool to have in the SEO Toolkit.

Apr 23, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Ranking reports and crawl frequency are my favorite features of moz Pro. The keyword research tool is also very functional.

Cons: The on page suggestions from Moz are pretty useless, but I can see them being beneficial for people who have 0 experience.

Moz Pro Subscription

Jan 05, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Comments: Moz Pro is the ultimate go-to place for any internet marketing agency or individual in marketing. They offer some free tools, but the value is in the tools included with the pro package. Ability to ask questions and get help from others in the community. Outstanding blog and White Board Friday topics and insights. Love Moz!!!

Great web-based tool to manage your website's SEO quality along with that of your competition's.

Mar 27, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money

Pros: Ease of use. Interface is intuitive. Nice to get the recommendation opportunities for improvements.

Cons: It's a little pricey. I wish the data was updated more frequently. It would be nice to easily add more competitors to track.

One of our staples for SEO and digital marketing

Jul 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: MozPro offers a deep dive into our organization's website analytics, and our organization couldn't do effective digital marketing without this subscription. Moz offers a wide range of analytics, including keyword research and backlinks.

Not only can we look at our own analytics, but with Moz, we can also research our competitors. We can see things like our competitors' top keywords, best backlinks, etc. MozPro is also great for finding opportunities for backlinks or keywords that will help us outrank the competition.

Cons: It can be a little difficult when first getting started, but Moz offers ongoing training, one-on-one demos and an annual conference.

Overall: It informs all of our digital marketing.

Capterra loader

Generally, a must have for any internet markets kit

Jan 16, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
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Pros: They have a lot of features wrapped up together like rank report, site analysis, competitor tracking, and backlink analysis.

Cons: The price can get pretty high as you add on more sites to track. It would also be nice to be able to split up your billing so you could apply X amount to one card and X amount to another. Specifically thinking about when I want to charge client card instead of it all going on ours.

Overall: As I said before, it pretty much has everything an internet marketer needs in their kit for client analysis. This belongs in your kit.

Moz is probably the most well-known option out there for competitor analysis and keyword research.

Apr 21, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: Wow...this tool has so many features, I wouldn't even know where to start.

A really great tool for competitor analysis, complementary keyword research and overall lessons about growth hacking.

Cons: The main trouble IMHO is the price; there are other options out there, from SEMRush to ZEFO, and in my home country, ZEFO is the undisputed king and the prices are just better.

When ramping up, there isn't a need to start with MoZ because of that.

Overall: Main benefit would probably be its blog; it has taught me almost anything I needed to know about SEO, growth hacking and ASO.

I LOVE Moz and everything Moz has to offer!

Apr 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: What I liked most is how much extensive information Moz Pro gives you. The interface is super easy to use and so is setting up your campaigns. One of the best features has to be the Moz Bar plugin that you can download for Google Chrome.

Cons: I dont really have any cons for this software. Everything so far has been great and very very useful.

Capterra loader

Great tool to work with

Jul 21, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The on-page optimisation grading gadget provides you a "grade" for each page this is a fantastic tool for enhancing your site one page at a time. Moz user interface is plainly looking very first grade

Cons: Moz Analytics keeps track of just rankings within the leading 50 outcomes of Google wich is not that fantastic when you are simply starting

Capterra loader

Definitely one of the best in its category, which is why we've stuck with it.

Feb 06, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Pros: My precise, and we love that we get fresh feedback and data daily. Makes it much easier to stay on top of things, especially since the web changes by the hour.

Cons: It's a bit on the pricey side. But, in the end, you do get what you pay for, especially with SEO software

Overall: The most critical and immediate things about our sites that we need to update to keep our rankings high.

Worth it just for Open Site Explorer & Moz Bar

Dec 06, 2016
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

Comments: Moz is one of the premier pieces of SEO software available. Moz Bar is a great plugin that lets you view Domain Authority (and other metrics) for almost any site on the web straight from your browser. Open Site Explorer is great for looking for linking opportunities.

Overall pretty happy with using MozPro. You do need to have a solid understanding of SEO basics.

May 15, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Relatively easy to set up and use the platform. Their site crawl feature is great at identifying issues that need to be resolved. They provide great tips on what each tip means and what impact it will have. Like any tool you need to spend time to set it up properly. It's a very powerful tool once the right foundation is in place.

Cons: Their onboarding isn't great. I've tried to get a new team member to go through their new account onboarding & they tried to charge for providing this training which almost made me cancel our plan.

Overall: Helps identify areas of our website that need to be optimized for SEO. Also helps us benchmark against our competition. Also very useful for tracking backlinks to our website.

Dipping my toes into SEO with the help of MOZ

Jul 21, 2017
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I never knew I could have so much information on my competitors through it! It is like a roadmap to where you need to be in order to be findable on search engines. This is what I liked the most.

Cons: Like with everything, you need to know exactly what you are looking for or you'll get lost. This is such a powerful tool that you can do so much with... so it's easy to get lost in the features. Just focus on what you are looking to get from it and you'll be fine, though.

Capterra loader

Good SEO Tracking

Dec 09, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I really like how this software has helped my company track keywords and check out the quality of backlinks. For our use, looking at what our competitors are doing and how we are ranking against them has been the most positive. Not having an SEO background and being self taught, MOZ has been useful for us to get information that we can interpret ... basically their dashboard and layout is intuitive and gives good descriptions as to what all the information relates to. For the price it has been overall a good investment for our company.

Cons: The cons are probably on me and my lack of knowledge, but at times it does feel like there are falling behind the industry. That being said, SEO changes so quickly that I can imagine its hard to keep up with at the rate that it changes.

Best SEO tool on the market

Apr 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Moz has been our go to SEO tool for over 5 years. We use the Link Explorer, Keyword Explorer, Open Site Explorer daily.

Search Engine Optimization (SEO) tool with basic features

May 28, 2018
3/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: I've tried various SEO-related tools, as part of my work as a content marketing practitioner. Moz can be integrated into the browser as an extension, which makes it easy to use on-demand. I particularly use it to expose 'no-follow' links on Web pages. This is very helpful when considering the application of backlinks via publishing on sites that enable content syndication. The 'free' MozBar will meet the basic needs of most novice or experienced digital marketers, but the 'paid' version offers many more features.

Cons: The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser. The user interface is okay for many users, but will require some investment in time.

Capterra loader

For SEO, Moz does it all

Jun 20, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Moz is able to track all 5 of my sites, which is a better bang for the buck than other tools. It has a robust amount of features including keyword research, page recommendations, and many others.

Cons: For those who are most interested in keyword research, Moz can only do 300 as compared to other softwares. Pricing is a bit high for it, but it's comparable. The UI is a tad confusing too.

Overall: On-page recommendations, keyword research, competitor analysis, rank trackings.

Capterra loader

Still the best for SEO

Dec 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Moz has by far the strongest SEO community on the internet and they've been pumping out incredible content for the past decade. Their tools will let you quickly get a handle on the health of your website in terms of SEO and help you figure out where to focus your energy to help your organic traffic.

Cons: It's a shame Followerwonk is no longer included in the MOZ Pro package but definitely still good value for money.

Good software for SEOs but not the best

May 13, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I really like the new Link Explorer Moz has just released, especially since much of it is available to free users.

Another great feature is showing you which of your keywords can qualify for rich snippets knowledge graph, etc. In Google.

They have the ability to track keyword history which is very useful and compare that to your competitors to see where you are lacking.

Cons: While the software is good, I don't think it warrants the price tag.

I would rather pay less for less features. Many of the features in Moz, I simply don't need.

I also think their interface is boring and not very intuitive.

How MOZ Changed My Life! #Grateful

Oct 30, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: so here is the thing I'm social media expert but I also work with websites and content I know SEO as concepts but when it comes to practice not your best candidate but here where MOZ changed my life so my manager asked to me help in optimizing our landing pages to get more hits so I downloaded MOZ Chrome extension and started to evaluate each page to optimized accordingly it helped us a lot and it made look smarter! Anyhow what I love the most about MOZ that it's not only about SEO they have other products such as FollowerWond my go to influencers hunting tool for Twitter.

Cons: From my 6 months experience I didn't have anything to complain about, it was very easy to use and super user-friendly

Great SEO bar

Jun 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Totally worth it to monitor and be on top of your SEO needs. Great UX, user friendly and incredible data.

Cons: I really love everything about this software. Sometimes it takes a while to load which would be my only negative.

A great SEO tool that scales up with your knowledge

Sep 26, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: It's got everything you need to improve your site's search presence, with tons of information available - but you don't need to be an expert to get value out of things like the browser toolbar.

Cons: There is a learning curve to some of the more detailed reports, but that's to be expected.

Overall: I got actionable information that helped me to contribute to my organization's overall search performance - and enabled me to understand more about the reasons behind high and low rankings.

A full-featured SEO tool but not as good as it should be

Feb 13, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: There are some good tools and features that help you to improve your SEO. The metrics are very helpful and easy to understand. The user interface is fairly easy to navigate. Their support and knowledge base is very good and can teach you a lot about SEO and how to rank better.

Cons: I don't feel that Moz is quite as helpful to use as the likes of Ahrefs. There are some good tools but they're not excellent - not as good as they should be. I haven't seen enough updates or improvements and I'm starting to question whether it's worth the money each month.

Capterra loader

Best link tracking tool

Nov 23, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The update index and link tracking capabilities that have been added to moz over the last few months makes it absolutely indispensable. For a SEOers, tracking link quality and link updates is the first port of call. Moz is now the best tool that does that

Cons: The pricing feels slightly expensive but I guess the utility is also very time bound. Nothing apart from that.

Overall: We have used moz on and off now over an year. We have used along with ahrefs and found moz results to be more accurate - we have also been able to generate more opportunities for backlinks for ourselves.

A must for anyone working in SEO

Oct 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Moz Pro is a lifesaver when it comes to generating keyword research and building strategies around SEO

Cons: Keyword ranking updates every two weeks. Would be nice if it was more frequent.

Top-Tier SEO software

Jun 07, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It has recognizable KPIs that clients and other departments I work with - DA, PA, etc - it sets the "industry standard"

Cons: It's limited, they do not update the database often, and it's the pricier one of the other SEO software out there like it.

Overall: It gives great detail on competitor backlinks, top linked content, and has a very large database so you feel confident in the data size sample (but other softwares do a better job here)

Wya too expensive

Nov 23, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: Moz has some great suggestions and will provide useful insights into your competitor's SEO strategy, backlinks and the like. It's very informative and helpful for SEO managers of all levels.

Cons: It's way too expensive for the upgraded options. As a small business we cannot even contemplate purchasing anything from Moz. It's not justifiable at it's current price. They need to introduce a wide range of options

Overall: The free stuff is sometimes useful and their guides to SEO are great, but it's not an option for small businesses to pay for the Pro version.

Capterra loader

The best SEO performance software on the market

Dec 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Was able to see competitor insights for Online marketing competitors, as well as keyword rankings and opportunities for all of my keywords showing on google search.

Cons: It gets a little technical and reporting might get complex. Its definitely a solution for a medium to advanced seo marketer.

Overall: I was able to refine my seo strategy using the software, and was able to monitor results as we went along.

I use Moz Pro on a daily basis and their tools are second-to-none.

Mar 05, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It does a lot of the hard work for me. Plus, it puts me a step ahead of my competitors. Whatever information you are looking for Moz will certainly have the tools to provide it.

Cons: Sometimes it can be hard to boil the bevy of numbers down to something you can use. But once you get a hang of it, it can be your most powerful tool.

Capterra loader

Best Tool For Checking Domain Authority

Sep 08, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Moz Pro is one of the best and easy SEO tool. I like using this SEO Tool for Domain Authority, Page Authority, Keyword Research, Backlink Watch etc. Moz is a great tool for SEO work.

Cons: I'd like the weekly reports to be more intuitive.

I'd like it to recommend actions for specific domains and keywords

Overall: It's a complete SEO tool specially for my digital marketing research.

Capterra loader

Solid SEO Tool for SMB

Nov 06, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Incredibly easy to use, tons of training opportunities and free resources, highly supportive staff and community

Cons: The system lacks more enterprise features that might come in handy for larger websites. However, it is still a very useful tool for beginners or small-medium sized businesses/websites.

Overall: We use Moz for keyword tracking and general SEO recommendations.

I personally use Moz local for Local SEO.

Feb 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I like how easy it is to use, and the dashboard makes everything easy to see up front. The Local SEO feature is also very helpful and comprehensive.

Cons: We get a lot of emails from them about our different sites, and I wish that they would just compile it all into one email instead of every single site we manage.

Capterra loader

great tool for auditing and understanding your ranking factors.

Nov 02, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Ability to research keywords, audit websites and track competition. Information is easy to understand and act on.

Cons: Some of the tools have been supplanted by recently released Google products. Reports often conflict with Google Search Console results.

Overall: Moz Pro helps our clients with their initial SEM/SEO undertakings. It is great for single-dept marketing teams.

Provides great SEO monitoring and optimization suggestions... but why?

Dec 26, 2017
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Great analysis and reporting; gives you several actionable opportunities to raise your website's SEO, in addition to information about backlinks, competitors, local listings, etc.; probably the best SEO tool out there, but others are catching up.

Cons: Doesn't work well with HubSpot (as far as website visits go; there's a discrepancy between GA and HS); doesn't easily tell you WHY certain scores are the way they are unless you dig deeper; price point and plan limitations are a bit frustrating.

Excellent All-around SEO Software

Sep 05, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The MOZ guys have it together and provide a comprehensive group of tools for doing SEO research. It's great for keyword research, analyzing the overall on-page SEO and doing competitor research. Their Chrome extension is also super useful when snooping around on competitor sites.

Overall: Makes me look smart when doing SEO research for clients.

Extremely expensive, not a viable choice for a smaller business

Jul 10, 2018
4/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: It is very full featured and can potentially offer many insights. Many of them, however, may be more than many users actually really need. However, for a deep dive into a site's SEO is probably is the premiere offering of its type

Cons: There may be too many options in the pro version of the software and unless you are already very adept at SEO following some of the recommendations made can have a negative impact, the complete opposite of what people look to this software/service to do.

Overall: Excellent onsite SEO insights at a high level. Making use of these insights, however, calls for a higher level of SEO understanding than many people might have. For those doing SEO professionally however it probably is the gold standard.

Capterra loader

It's great for competitive analysis

Mar 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: The knowledge base for Moz Pro is massive and it gives you access to so much information. You can analyze your own content, SEO, website, and more against your competitors. It gives you a leg up to see where you are in comparison and then you can adjust your strategy to succeed.

Cons: I don't think their dashboard is designed very well and it can be a bit confusing at times. I think they should put more time into the aesthetics of the site just as much as the features.

Capterra loader

One of the Best SEO Tools on the Market

Apr 25, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Moz has a very user friendly interface. It is easy to navigate, to save groups of research, and provides fantastic competitive analysis on backlinks. The keyword research tool is more accurate than Adwords Keyword Planner and a great starting point for long tail terms.

Cons: While easy to navigate, some of the tools can be hard to understand. I typically start my keyword research process with moz, but to find the holy grail of long tail keywords, I'll move to another tool. I also wish Moz did a better job of pulling historical keyword data (tracking rankings BEFORE you enter them into Moz).

Overall: Competitive data for clients that is hard to track elsewhere, specifically for links.

Access to lots of information and the toolbar extension is a must for SEO

Nov 15, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Lots of functions and features. I use it mostly for generating metrics and the toolbar extension in my browser makes it easy for me to see key stats about any website that I'm on - such as title tags, DA,PA and inbound links. It's also good for generating optimisation recommendations for the website. It's really easy to use and doesn't require much training or reading up to get started with this.

Cons: Not many cons for this tool. It does everything you want it to with a nice user experience. I guess the only downside could be that if you have limited knowledge or are a beginner the amount of information could be a bit overwhelming for you.

Capterra loader

Good for newbs

Jul 05, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Pros: You get a pretty good idea of what your site needs. My favorite part of this was the on-page optimization checker and scorer--great for tracking optimization work done by my team.

Cons: The tool doesn't provide in-depth analysis of the issures on your site(s) nor how to fix them. This is better for a general overview of a site's health.

Good but not great website analysis tool

Oct 01, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Provided a lot of good insight into how our site was doing.

Cons: The interfaces can be a bit confusing and hard to get back to a page you were on. The insights are definitely worth the price.

Overall: Overall good experience. It's a bit pricey especially if you have a small site but it's not outrageous.

Fantastic tool for marketers!

Dec 06, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Moz bar for Chrome extension, Open Site Explorer,

Overall: Moz is one of the tools that says open on the browsers of our marketing team all day. Between the functionality of the tools, and the content on their blog (check out Whiteboard Friday's) Moz is a huge asset for our marketing team.

Recommendations to other buyers: Download the Mozbar!

Don't Write a Word without Moz

Jan 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I use Moz's Keyword Explorer to refine what articles I write. It has helped me write articles that get hundreds of unique reads a day and convert to leads and paying users. I also enjoy the weekly reports, and they are especially useful if recently launched your website or are constantly adding new pages.

Cons: I don't like having to wait a whole week for reports to update and run. Especially since I am only maintaining one site at a time. Moz allows you to crawl multiple sites a week, but only publishes one report per site a week. I would love to be able to use the multiple sites crawls per week on the same site.

Great toolset for SEO

Feb 10, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: The site provides a wealth of information for monitoring SEO performance as well as researching new campaign possibilities.

Cons: Moz Pro comes with a higher price tag than other SEO tools out there. Depending on your needs, Moz Pro may be overkill and over priced.

Decent tool but poorly put together

Jun 05, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Pros: Has some tools that I do use often such as open site explorer which is great. The keyword tool is also helpful

Cons: The interface is really hard to use it makes it feel like every tool is separate and there is not a feeling of creating campaigns or projects.

great! great tools for SEO

May 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Really great tools for SEO, SEO management, SEO training and more! highly recommend webinars from MozPro!

Cons: I've had some trouble contacting customer service. Sometimes waiting days in between emails or calls.

#1 resource for Inbound

Jun 22, 2015
5/5
Overall

4 / 5
Ease of Use

5 / 5
Customer Support

4 / 5
Value for Money

Comments: Moz as a company and as a SaaS provider is a key player in the inbound marketing arena. They do a great job of educating and providing clean data. Their tool set is great for those looking to take content marketing to the next level, either in house or in an Agency. Moz provides valuable information and direction and improving your inbound marketing efforts from many angles.

Pros: Clean interface Education and ease of tool use Followerwonk seamlessly integrates with Buffer Great support and fantastic user conference

Cons: Website isn't responsive Data could be deeper

MOZ Pro has it all - rankings, audits and more.

Sep 13, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I can't believe how sophisticated the product is, including all levels of technical analysis and competitor data.

Cons: I'm a little surprised the inbound link data sometimes seems limited (like the number of results). But I get enough data to get what I need.

It's OK

Sep 20, 2018
5/5
Overall

4 / 5
Ease of Use

2 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Pros: We felt like the software was great when we first started our SEO journey. There are now better tools available on the market but this was great to get the basics done.

Cons: Reports could contain more details, lack of suggested ideas etc.

Moz has been a key tool for our SEO needs

Mar 21, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: Moz is the swiss army knife of SEO tools. From page analysis with their on page grader to their rank tracker, we uncover so many things about our site. Personally, I enjoy using their domain authority ranking as well as the ability to view key metrics against competitors. As we continue to work on our back links its always a great thing to see how many links we have as well as page opportunities with our key word.

Cons: We're not able to track the top links for our competitors like ahrefs. Which does present some challenges in evaluating our own top links.

Great SEO platform for the price

Aug 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Moz offers a lot of features in it's SEO package. Comparing domain authority to competitors helps you understand how your site is ranking to others. The Keyword Explorer has been very helpful. It allows us to see how a keyword ranks in general and also how it has been performing on the root domain. The site crawler report has helped us discover critical crawler issues and not allow our rank to decline.

Cons: It would be nice to add more than 3 competitors to compare how we are ranking against them for domain authority.

Has the potential to be great!

Oct 08, 2018
3/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I really like being able to quickly assess on-page SEO with the On-Page Grader tool. It lets me to see SEO efforts in real-time and allows me to see where amendments are needed quickly and efficiently.

Cons: Removing Site Explorer was a big negative for me, it used to be my go to resource.

Overall: MOZ Pro is one of a set of tools I use on a daily basis to provide a holistic view of the websites I optimize. MOZ is a key part of that tool set.

Everything SEO releated in one robust website

Sep 07, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The most complete service i ever used for SEO services,

It really has it all and even more, very feature rich.

Cons: Very steep learning curve, not for beginners in my opinion

Perfect for small businesses, not for power users

Mar 18, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Value for Money

Pros: Part of what I like about the software is what I like about the organization behind the software: They're very thoughtful and scientific about each feature they add. There's a robust set of tools around keyword research and link analysis--the basis for any SEO campaign. There's enough utility here in a nicely-presented package to be helpful--and not overwhelming--to orgs that want to get smarter about their SEO game.

Cons: Moz is great for the basics, but power users are going to find a lot missing. For example, their link index is much smaller than the ones in ahrefs or Majestic, and anecdotally I've found that their keyword data contains much less search volume information than competitors, as well.

Not a fully robust SEO monitoring system for the cost.

Jul 10, 2018
3/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Moz is amazing for keywords and categories. It helps you check to see whether your visibility in search is showcased, so you can optimize the items that are low performing. The traffic and backlink analysis are great for research, and I love that you can check some of your competitors as well to see where you may be falling flat.

Cons: Unfortunately the reporting isn't as good as it could be. A lot of the chart systems can't be used, and you can't export most as PDFs, which is what I tend to use most often. The PDFs you can export, though, have great drag and drop features to customize the reports how you want them. The updates haven't kept up with their competitors, so if you're looking for only one product to use, Moz likely won't fill all your needs. You can find more robust systems at half the cost of Moz, saving you money and time.

Great Tool For SEO Agencies

Nov 28, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Love the layout, design and ease of use with this software. The scheduled reporting is saves a ton of time.

Cons: I really can't think of anything I don't like about the software.

The Best SEO Software

Aug 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: Moz Pro's keyword analysis tool and link analysis are effective and thorough. The software has many features and functions for a successful SEO campaign. The site crawl function is great at cleaning up website errors as well.

Cons: Their dashboard could be a little bit better to navigate.

Overall: Overall, Moz is great at expanding your SEO efforts.

Good software but not worth it for small shop

Mar 12, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Moz let me generate attractive reports, the main one was tracking keywords and the effectiveness of my SEO efforts over time. Access to the community is also a big benefit.

Cons: Price. This is really a function of how much I used the software. I definitely didn't use it to its full potential, and I may go back to it one day. But right now we're too small and not getting the full benefit.

Overall: I was able to track our progress on how well we ranked with various keywords. I also enjoyed getting access to the expert community.

Awesome SEO Tool Especially for Local Search

Nov 17, 2017
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Best feature is the local search tool where you can see how your business is listed in 10 to 20 places at once. You can then click the links to the online listings and correct any errors easily to make them all match. This is necessary for search engine optimization: the business name address, phone number, and information matches everywhere online exactly the same. Normally it would be a longer process because you would have to do Google searches to find all this information spread out all over the web.

Cons: They have fewer features than SEMrush their competitor: including competitive research on your competitors AdWords ads, display ads, and cost of ads.

Capterra loader

This software is great at tracking the performance of different keywords.

Nov 22, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money

Pros: The thing that I like most about this software from an agency perspective is that when you are tracking all of your keywords, you can segment them by client to keep them all in one place.

Cons: The thing I like least about Moz is that you have to pay someone to train you on their software if you want to learn how to use it well.

Moz Pro offers many great tools to help anyone improve their search engine visibility.

Apr 16, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: It's very accessible and straight-forward in use. Searching for keywords and seeing what kind of on-page optimizations you need has never been easier. Their customer support is great too. We've called for support and they hopped on a call with us really soon.

Cons: Not a lot to complain about, as Moz hits a lot of the needed parts right on the head. The tool features can get in to the nitty-gritty, so your techinical SEO skills may need to be a bit high.

Solid SEO Tool Facing Growing Competition

Dec 23, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Moz is well designed and easy to use SEO tool. It's founder - Rand Fishkin is well-known SEO professional who creates a great content for the SEO community.

Cons: I found Moz crawl for certain niche keywords to be outdated or non-existent. For backlinks and content analysis, I have to use Ahrefs and SEMRush.

Accessible and easy

Dec 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Moz Pro makes it easy to keep track of key terms for your Google rankings. It creates easy Excel docs with data. The keyword and link explorer tools are also very useful for marketing research.

Cons: The dashboard can be a little difficult to navigate at times, especially for beginners.

Capterra loader

like the free seo tool

Nov 27, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the free seo tool which let me track my seo and compare my website with my competitors

Cons: sometimes the backlinks numbers are not correct, because I am working with others seo tools and they are giving me numbers different than the moz numbers

Average SEO Software for Above Average Prices

Apr 12, 2018
2/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Pros: The keyword finder tools are phenomenal, and the best part of the tool. When it works, the site crawler can be helpful.

Cons: The site crawler doesn't work on any sites that use CloudFlare (which is a ton of the internet), and reports you generate are so ugly that we just have to do them ourselves.

Why Moz Pro is an SEO Must Have

Dec 04, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use from a customer perspective. You can setup up campaigns for your site and pages, and Moz Pro allows you to monitor everything with ease.

Cons: The one thing I would change is better tips on how to fix SEO issues. Specifically Metadata and canonical issues.

Overall: I use Moz Pro everyday to monitor our new website. As a newbie to the SEO world, Moz has provided me with tools and research to monitor and better drill down to the specific issues on our site.

Mixed, at best. Frustrating at worst.

Mar 01, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: Nice to use, reasonably easy to use and setup also. Provides some useful tips along the way and although the support staff invariably provide inept responses and don't really appear to know much about their own software, they do respond and at least appear to te trying to help.

Cons: That it produces very inaccurate results, is ridiculously hard to decipher which time period it's results relate to and that producing custom reports on Chrome is about as frustrating as it gets because their developers can't seem to remove their Chrome related bugs.

Overall: When our requirements were very, very basic it did the job fine.

Great SEO Monitoring Tool

Jun 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: - Includes full stack of features you need in an SEO tool - Pricing is fair for everything that you get - Can track multiple websites

Cons: - Reporting can be improved, you can only export CSV files and then make charts to represent the data you have pulled.

I really like the software and it was a superb experience with it.

Jul 27, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: the amount of information the app has. it has an amazing amount of data and the relevancy is very high.

Cons: The app is expensive and it doesn't have any data for the clients in developing countries like India. other than this is, the Moz Pro is a really nice tool have for the marketers.

Overall: you get exact numbers that you are looking from the websites. and it is effective to plan and strategies the marketing efforts of the business.

Capterra loader

Helps understand SEO by an easier way

Nov 29, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I primarily use Moz because of its keyword research and planning feature. I like the opportunity to create keyword lists in one place which helps me to plan better my content strategy

Cons: You need to use Moz together with other SEO tools so you can have better view on the things you are doing. It's not All in One SEO tool.

Overall: Helped me to figure out most important keywords I need to use for a PPC campaign

A must have for SEO

May 09, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Their tools are top notch, and give some of the best, and most trusted data, in the space. Their trainings and resources are well thought out too from my perspective.

Cons: I don't think their traffic estimates are accurate, and sometimes the overwhelming amount of data provided can make understand how to make actions from it difficult. I think investing in a recommendation engine for mid-level users and similar would be a great move.

Capterra loader

Great SEO tool by a leading company

Dec 11, 2018
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: MOZ has been always an amazing resource for learning SEO and for being up to date with the latest news.

Cons: The main issue with MOZ-PRO is that they have not innovated as much as Ahrefs.com or similar and they have fallen a bit behind them. The features they offer are pretty limited and the price they have does not justify their features.

Overall: Always happy with their team and their content but their tool is really limited and currently a bit expensive.

Capterra loader

Handy Rank Tracker for SEO

Nov 20, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Moz is a handy, user-friendly tool for tracking keywords and backlink analysis. It's also a nice tool to help beginners spot website issues.

Cons: This tool works best when paired with other seo tools for a comprehensive toolset. Would be nice to have it all in one.

Overall: Our marketing taem uses this tool to track keyword rank, checking web performance and reviewing backlinks. The difficulty score test also helps to add insight to some of our paid and organic efforts.

Great for finding how you rank

Aug 10, 2017
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I love how you can easily see and compare your site to competitive keywords. In a competitive field with a lot of different competition, MOZ allows us to find new competition and scope them out.

Cons: I think a lot of the interface is pretty obscure and hard to navigate. I wish there were even more tutorials or even an overall course about how powerful the software is.

The insight I got using Moz was invaluable!

Jun 08, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like that this software is literally foolproof! It shows you exactly what you need to know when you are working on improving your SEO for online marketing. The keyword reports were very helpful

Cons: I honestly didn't come across any downsides. It was very in-depth, maybe too in-depth sometimes for me to understand, as I am not a computer SEO guru.

Overall: help improving my SEO which lead to more bookings

Moz Pro is helpful for SEO

Dec 02, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Pretty easy to use. The Moz Local platform is great too (I didn't see that available to review here, but I did want to mention it.

Overall: When deciding what to write about content marketing, knowing how you stand up against competitors or learning your SEO quality, Moz Pro really helps out.

Capterra loader

Great SEO Tool

Aug 26, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: This is one of the best SEO tools out there. Great for tracking links, rankings, and improvements from month to month.

Cons: There are other SEO software that do the same but might be cheaper.

Capterra loader

Best SEO tool i've used

Jun 10, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Moz Pro really helps you understand and keep track of your keywords, on the performance of your website, and to fix any error that could be hurting your SEO ranking or web authority.

Cons: It can be a little complicated to use, since it has so many differents ways to use it, and is not that visually friendly, but nothing impossible.

Great SEO tool but a bit expensive for its premium features

Sep 19, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I used Moz pro almost everyday when I was working as a digital analyst. I like the data and trends of keywords it provided me. It also gave very good suggestions for relevant keywords and website optimization.

Cons: However, it is bit expensive compared to other competitors and does little for social media monitoring.