SEOmoz

Moz Pro

4.5 / 5 50 reviews


Average Ratings

50 Reviews
  • 4.5 / 5
    Overall
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

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About Moz Pro

SEO system that offers search engine keyword rankings, keyword research, links on the web, site crawl, page optimization, and workflow.


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Moz Pro Features

  • A/B Testing
  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Revenue Management
  • User Management
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Moz Pro Reviews Recently Reviewed!

Access to lots of information and the toolbar extension is a must for SEO

Nov 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Lots of functions and features. I use it mostly for generating metrics and the toolbar extension in my browser makes it easy for me to see key stats about any website that I'm on - such as title tags, DA,PA and inbound links. It's also good for generating optimisation recommendations for the website. It's really easy to use and doesn't require much training or reading up to get started with this.

Cons: Not many cons for this tool. It does everything you want it to with a nice user experience. I guess the only downside could be that if you have limited knowledge or are a beginner the amount of information could be a bit overwhelming for you.

Great SEO tool with a variety of uses

Nov 14, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
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Pros: Moz really has it all when you're looking for an affordable SEO platform that functions for both research and tracking activities.

Cons: The Keyword Explorer tool is great, but we'd love to be able to look at these keywords with their volume on a more regional/local level.

Complete Review of Moz

Nov 13, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Moz Pro a comprehensive SEO software suite with several SEO functionalities in one web-based tool. Moz Pro has a visually-pleasing, non-intimidating design different from the more compact interfaces of other SEO tools (SEMrush*, Ahrefs, Majestic SEO or Raventools). Two strong points are Open Site Explorer and Keyword Explorer, which address the core issues of SEO well Another important factor of MOZ it the fact it has the strongest community behind of any SEO tool, compared to SEMrush*, Ahrefs, Majestic SEO or Raventools.

Cons: Their database/crawler/metrics are just available for US, so is useless for sites and SEO outside the US

I only use Moz Bar

Oct 12, 2017
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Pros: It is great to see some SEO stats for free for formulating SEO strategies for our own website improvement.

Cons: Sometimes I think the stats are not super accurate. And sometimes the Moz Bar randomly turns itself on without me activating it...

MOZ is perfect for SEO

Oct 06, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: Automatic, up-to-date rank tracking & analytics
Extensive, fresh index of backlinks throughout the web

Cons: Would like to see more competitive pricing for Moz Local and maybe combo packages for multiple locations

I have signed up for a free 30 day trial of their premium package. It has proven useful.

Sep 18, 2017
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It provided what I was looking for. I needed to conduct keyword research. I liked this software because it is better to use than many of the others and because of who the provider is, I trusted their sources.

Cons: The price. To be fair, they offer a lot of other features which I have not utilized, so I can't speak about everything, but the price for the keyword research feature is pretty hefty and I don't think I can afford it anytime soon.

Overall: I used this for keyword research.

MOZ Pro has it all - rankings, audits and more.

Sep 13, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: I can't believe how sophisticated the product is, including all levels of technical analysis and competitor data.

Cons: I'm a little surprised the inbound link data sometimes seems limited (like the number of results). But I get enough data to get what I need.

Excellent All-around SEO Software

Sep 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
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Pros: The MOZ guys have it together and provide a comprehensive group of tools for doing SEO research. It's great for keyword research, analyzing the overall on-page SEO and doing competitor research. Their Chrome extension is also super useful when snooping around on competitor sites.

Overall: Makes me look smart when doing SEO research for clients.

Provides solid SEO monitoring but is falling behind competitors.

Aug 15, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: MOZ is a solid SEO monitoring tool that we will likely continue to use. It provides keyword tracking but takes it a step further in a couple of ways. The system provides a metric called Search Visibility. This score can either be applied to all of the keywords that are being tracked or just the keywords within a user controlled category. So this helps us understand how the site is performing but also individual product categories. We are also able to see how three competitors compare. The system is junk in, junk out. So if you don't track the right keywords, then you aren't going to get good information. But if used appropriately, you likely won't find a better system for the money.

Cons: As of the Summer of 2017, the company has fallen behind some of its competitors. Not to the point that we are going to make a switch. But we do have smaller subscriptions to their competitors to take advantage of all systems. MOZ has really fallen behind in two ways: Domain Authority and Backlinks.

Domain Authority is a metric used to gauge the overall strength of a website. It gets updated semi frequently and MOZ has made bad updates before. There are better metrics that gauge the likelihood the site will rank. But we still use DA in combination with those other metrics from other companies. I do think DA does a good job of putting websites into different buckets. But if two sites are within 5-7 points, it is really almost a wash.

The second area is the number of backlinks the system detects. In most instances, we have seen other backlink checkers find twice as many backlinks. Again, we use all available backlink checkers. But MOZ isn't leading the industry here.

Overall: This system monitors keyword performance, provides several useful SEO metrics, and also makes those metrics available in a browser toolbar. I would say MOZ is easily in the top two SEO tools available.

Great for finding how you rank

Aug 10, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I love how you can easily see and compare your site to competitive keywords. In a competitive field with a lot of different competition, MOZ allows us to find new competition and scope them out.

Cons: I think a lot of the interface is pretty obscure and hard to navigate. I wish there were even more tutorials or even an overall course about how powerful the software is.

The best overall SEO platform

Jul 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: This platform is, for me, the Cadillac of SEO platforms. Moz has so many great tools within the Moz Pro suite.

Cons: The price is pretty steep and while it can be worth it, it's difficult to justify the price for certain people.

Dipping my toes into SEO with the help of MOZ

Jul 21, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I never knew I could have so much information on my competitors through it! It is like a roadmap to where you need to be in order to be findable on search engines. This is what I liked the most.

Cons: Like with everything, you need to know exactly what you are looking for or you'll get lost. This is such a powerful tool that you can do so much with... so it's easy to get lost in the features. Just focus on what you are looking to get from it and you'll be fine, though.

All-in-one SEO & Marketing Suite That is Perfect For Those Inexperienced With SEO

Jul 20, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Without much knowledge about SEO MOZ simplifies the essentials of improving your website by correcting optimization errors that will help your search rankings dramatically.

Cons: It's a bit technical at first if you don't have an experience with SEO, but once you get to know the terminology and how the software works it becomes relatively easy to understand.

Very helpful

Jul 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Moz is a wonderful product that I use for different clients to link build for them with different sites. It is a useful software because they help me understand what sites are stronger SEO wise.

A great resource for inbound marketers

Jun 27, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: I love how easy it is to search for and analyze potential keywords, and then easily add them in and monitor the results and movement of how pages with that keyword are ranking. The analytics and results that Moz provides are very detailed and helpful. It's easy to spend an hour every week making sure we're as optimized as possible.

Cons: These seems like something silly to complain about, but I almost feel like Moz has too many great features. They're all useful features, but it took me a while to figure out all of its functionality when we first got started. Once I figured it out though, it's been a lifesaver.

Overall: As an inbound marketer, Moz makes it easy for me to bring in more leads through Google search. A good chunk of our leads come from landing pages with forms, and the higher those pages rank from the keywords we enter into Moz, the more likely we are to get more marketing qualified leads in the door. It helps make my job easier.

Top-Tier SEO software

Jun 07, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It has recognizable KPIs that clients and other departments I work with - DA, PA, etc - it sets the "industry standard"

Cons: It's limited, they do not update the database often, and it's the pricier one of the other SEO software out there like it.

Overall: It gives great detail on competitor backlinks, top linked content, and has a very large database so you feel confident in the data size sample (but other softwares do a better job here)

Powerful... if you learn it

Jun 07, 2017
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: This is a powerful SEO tool that, if you use it right, can provide great value for you if you're an SEO consultant, inhouse SEO consultant, web designer, or business owner. But you're going to need to put in time and effort to learn the tool and how to best use it.

Cons: Their index for discovering inbound links isn't as extensive as one or two other link-specific tools, so if you're working hard to track or create new inbound links you probably need to add one of those services to your toolbox.

Solid product but not the best out there.

May 11, 2017
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Offered a nice variety of tools but ultimately there are many competitors I found to have more accurate results and better pricing.

Cons: Just not enough bang for the buck. Ahrefs and Screaming Frog are both worth more for the money. The real value of any them is debatable, at this point, considering the numerous changes within algorithm factors.

A must-have SEO tool

Apr 04, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Moz includes the most important features you expect from an online SEO tool. Backlink analysis, keyword tracker, domain analysis, onsite and offsite SEO, organic traffic analysis, and competitor analysis (just SEO). That's why I call is a must-have app. I've used many other SEO apps (such as SEMRush) and the majority of them are helpful but only for your research stage. After that, you will end up paying for features that you won't be using that much. Plus, Moz pricing has been same for a few years now.

Cons: There is a section for "insights" to help users understand a few actionable tasks to improve their website SEO score but at this point, Moz's "insights" is premature. Reporting is not a decent feature in Moz. You will find some options for PDF exports but most important charts are not supported and you can only export CSV files and then make similar charts yourself.

Decent Organic Tracking & Tools

Feb 23, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Fantastic rank tracking and competitive analysis reports.

Cons: Clunky, slow, forced design language and expensive.

Overall: Long time (happy) customer. They seem to have nailed the rank tracking and their index is average compared to others like ahrefs. Really shines when it comes to competitor analysis in the organix space. Absolutely essential for organic and content audits. really wish they'd provide more tools though as the organic channel is becoming more and more opaque as Google does too.

Recommendations to other buyers: The guys at Moz know what those working in the organic channel want and need and the toolset is fantastic. It's a little expensive for what you get and the little extras don't add much value (followerwonk?) but the core product works great. If you're looking to monitor organic closely, this is the tool for you.

Mediocre product

Feb 01, 2017
4/5
Overall
4 / 5
Ease of Use
2 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: On page SEO

Cons: Off site SEO - Backlinks

Overall: It is good only for On-Page SEO. In terms of backlinks, it is totally incomplete. It gives only a portion of backlinks.

One of the Best SEO Tools in the Business

Jan 10, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: If you only have budget for one SEO tool, Moz is the one. It does lots of things from keyword research to helping with on-page optimisation. They now also have automated keyword rankings reports which is a very welcome update.

Moz Pro Subscription

Jan 05, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: Moz Pro is the ultimate go-to place for any internet marketing agency or individual in marketing. They offer some free tools, but the value is in the tools included with the pro package. Ability to ask questions and get help from others in the community. Outstanding blog and White Board Friday topics and insights. Love Moz!!!

What a program!

Dec 16, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money

Comments: I had been familiar with Moz for their SEO information, but I was blown away by their software. There is so much functionality packed into this package. It's greatly improved everything I do with online marketing.

5 stars for Moz Pro!!!

Dec 14, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: A staple for any digital marketer. Highly recommend. What I like most is the search engine keyword rankings tool.

Fantastic tool for marketers!

Dec 06, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Moz bar for Chrome extension, Open Site Explorer,

Overall: Moz is one of the tools that says open on the browsers of our marketing team all day. Between the functionality of the tools, and the content on their blog (check out Whiteboard Friday's) Moz is a huge asset for our marketing team.

Recommendations to other buyers: Download the Mozbar!

Worth it just for Open Site Explorer & Moz Bar

Dec 06, 2016
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality

Comments: Moz is one of the premier pieces of SEO software available. Moz Bar is a great plugin that lets you view Domain Authority (and other metrics) for almost any site on the web straight from your browser. Open Site Explorer is great for looking for linking opportunities.

Moz Gold SEO

Dec 06, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Pros: Brilliant app
Easy to use

Cons: Could be neater
Work responsively
Moz Bar sometimes brakes fixed web elements

Overall: Moz is a brilliant tool to help you sort your SEO Out and get it optimized. This is very useful when optimizing an ADWORDS account

Recommendations to other buyers: Nope Sorry

Awesome SEO Tool

Dec 05, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: The tools in Moz Pro allow us to keep track of duplicate content, broken links, and areas of opportunity in SEO.

Moz Pro is helpful for SEO

Dec 02, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Value for Money
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Pros: Pretty easy to use. The Moz Local platform is great too (I didn't see that available to review here, but I did want to mention it.

Overall: When deciding what to write about content marketing, knowing how you stand up against competitors or learning your SEO quality, Moz Pro really helps out.

Great for keyword research

Nov 22, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: Moz is a little difficult to navigate at first, but once you know where you're going its a good tool. I use it a lot when deciding to use one keyword over another in headlines. I also get an email every week about how my brand is doing and what keywords have moved up or down, which is helpful.

Great SEO tool!

Nov 21, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
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Comments: Our company uses Moz Pro for all of our SEO needs. Competitive analysis, along with many other SEO steps, is made extremely easy through Moz. Very user friendly and a great tool to help boost your SEO.

Perfect for Keyword Research

Nov 10, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support

Comments: I use Moz for keyword research and it seriously works. Their conference Mozcon is amazing as well. With Moz, on top of keyword research, you can see your domain and others domain authorities, see where your competitors are ranking and you aren't as well as a website grader.

Moz is an Essential Tool for Marketers

Nov 03, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I love using MOZ. It makes the SEO process so much more palatable. Research is something I look forward to using MOZ's platform. They also put out some of the best marketing content on the topic. Even if you can't buy the full suite, their free products and assets are worth the effort of checking 'em out.

MOZ.com = Software created by SEO experts

Jul 19, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: MOZ.com (formerly SEOMoz.com) provides SEO software, tools and training. What I like most about MOZ is that I trust their results. Additionally, I always look to their thought leadership and training on any topic related to SEO, SEM, PPC, Keyword Research, Local SEO, etc.

Pros: MOZ is feature-rich with multiple modules and the ability to track performance of multiple websites. Products include: -Moz Pro - Search Marketing: -Moz Local - Local Search Marketing -Moz Content - Content Marketing -Followerwonk - Twitter Analytics -Mozscape API

Cons: MOZ, although feature rich, is somewhat expensive for the base package. If you want the other modules like Keyword Research, Backlink Reports, Local SEO, you have to pay extra for each.

Recommendations to other buyers: MOZ is a sophisticated SEO suite. If your budget doesn't justify their pricing plans, there are numerous other tools, websites that can provide very good alternatives.

Great Way to Fail at SEO

Jun 21, 2016
1/5
Overall

Comments: The "information" that is pushed out via moz is the leading cause for the problems in the industry. They simply publish thoughts and ideas rather then facts.

Pros: Keeps the general industry from moving forward, so lots of opportunities for the experts to dominate the results

Cons: Great way to waste money!

Useful set of tools

Jul 09, 2015
4/5
Overall
4 / 5
Ease of Use
4 / 5
Customer Support
4 / 5
Value for Money

Comments: I've used Moz across several roles in the last 4 years and found it to be very useful. My favourite tool from Moz has to be Open Site Explorer, which is great for getting a quick overview of the authority of a website, with data to back this up which mainly comes from backlink profile and social shares. This tools allows me to dig into my backlinks, checking the authority at domain level & page level, along with a spam score which is useful when looking to identify low quality links. it can also be used to compare link metrics with other websites, which is great for discovering new links. I have to say, I've never been a huge fan of using Moz for SEO campaigns, as a lot of the suggestions that were being made to optimise my pages were very basic. However, it looks like they have made a lot of changes since I last used it, providing more of a dashboard approach which is good for getting an overview of a website.

Pros: Access to Mos's suit of tools to help with the main aspects of online marketing Great for getting a snapshot of website performance Good for identifying new opportunities for links & Keywords OSE is a great tool which provides a snapshot of your link profile with many great features Nice custom reports Access to a number of discounts or exclusive free trials through Moz's 'Perks'

Cons: OSE doesn't discover as many links as some of the other SEO tools that I use

#1 resource for Inbound

Jun 22, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Moz as a company and as a SaaS provider is a key player in the inbound marketing arena. They do a great job of educating and providing clean data. Their tool set is great for those looking to take content marketing to the next level, either in house or in an Agency. Moz provides valuable information and direction and improving your inbound marketing efforts from many angles.

Pros: Clean interface Education and ease of tool use Followerwonk seamlessly integrates with Buffer Great support and fantastic user conference

Cons: Website isn't responsive Data could be deeper

A must have tool!

Dec 15, 2014
5/5
Overall

Comments: For I have been working with many SEO & SEM software, I have to admit that MOZ is a must have tool. It gives you a detailed snapshot of your SEO situation that allows you to adjust mistakes you may have done. It si quite a precise tool that covers many SEO topics such as backlinks, page errors... You can also spend hours watching their friday webinars.

Pros: detailed reporting great customer service amazing webinars

Cons: I see none

Not what they once were!

Jul 04, 2014
3/5
Overall

Comments: I recently signed back up with Moz, and wasn't very impressed. They used to be the most powerful SEO tool. Not only are they not as easy to use as their competitors now, but the tools just aren't as good. After fixing issues, there isn't a way to get MOZ to re-analyze your entire site. You have to wait a few days. That's just how it seems to me now. I just can't get much done very fast.

Pros: They still do have a lot of the most powerful tools for analyzing links, etc.

Cons: Clunky compared to Woorank and Raven.

Aug 03, 2017
5/5
Overall

Mar 14, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Feb 06, 2017
5/5
Overall

Jan 23, 2017
3/5
Overall
4 / 5
Ease of Use
2 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Aug 11, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Jun 16, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Mar 09, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Customer Support
3 / 5
Value for Money

Jan 23, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
4 / 5
Value for Money

Sep 21, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Jul 30, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money