Starter
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Looking to learn more about SEO software similar to Moz Pro? Check out these popular alternatives that are closest in terms of key features, functionality, and benefits.
Pros
The platform is very simple and straight forward. I would recommend this tool for business owners with a small budget.
I used a lot of different inbound marketing tools, but I think MOZ is the one with the best value for money. I use it now already over 5 years and they added new powerful features on a regular basis.
Cons
Compared to SEMRush, there are some features missing.
Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or Ubersuggest.
"MOZ is a great product, even with Rand Fishkin having moved on."
Overall: I like using MOZ with SEMRush and other tools. They compliment each other. I recommend it to other people, especially those new to SEO and looking for something user friendly and affordable that is the real deal versus some of the newer SEO tools like UberSuggest which I think still have a ways to go.
Pros: I like that it's very user friendly. Compared to other tools like SEMRush, I find it to be more "fun" and more intuitive to search for keywords and such. It's also a more affordable product depending on the level you choose.
Cons: It doesn't do it all. Compared to SEMRush, there are some features missing.
Vendor Response
"Mediocre SEO Tool"
Overall: MOZ is ok for ad hoc SEO analysis and seems to be aimed at a casual user. However, SEMRush and Ahrefs are more rounded and feature rich products for a similar cost.
Pros: Backlink analysis feature is solid. On page grader feature may be helpful for novice search engine optimizers.
Cons: Keyword research feature is useless for search terms with lower search volume and overall is way behind SEMRush or Ubersuggest.
Vendor Response