# Page 12 | Moz Pro Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 12 - Is Moz Pro the right SEO solution for you? Explore 350 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/152215/Moz-Pro/reviews

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Moz Pro

4.5 (350)

[View alternatives](https://www.capterra.com/p/152215/Moz-Pro/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 14th, 2026

# Page 12 - Reviews of Moz Pro

## Showing most helpful reviews

Showing 276-300 of 350 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MM

Michael M.  
President  
Marketing and Advertising  
Used the software for: 2+ years

### "MOZ Pro has it all - rankings, audits and more."

September 13, 2017

5.0

Pros

I can't believe how sophisticated the product is, including all levels of technical analysis and competitor data.

Cons

I'm a little surprised the inbound link data sometimes seems limited (like the number of results). But I get enough data to get what I need.

Review Source

VR

Verified Reviewer  
Digital Marketing Associate  
Computer Software  
Used the software for: 6-12 months

### "Great Tool for a Birdseye View of SEO"

August 2, 2019

5.0

Pros

Easy to use and easy to understand. Great onboarding experience.

Cons

The analytics tools in Moz aren't robust enough to use on their own. Moz is a good tool, but the technical components especially aren't robust enough.

Review Source

TG

Tami G.  
Owner  
  
Used the software for: 6-12 months

### "The insight I got using Moz was invaluable!"

June 9, 2018

4.0

help improving my SEO which lead to more bookings

Pros

I like that this software is literally foolproof! It shows you exactly what you need to know when you are working on improving your SEO for online marketing. The keyword reports were very helpful

Cons

I honestly didn't come across any downsides. It was very in-depth, maybe too in-depth sometimes for me to understand, as I am not a computer SEO guru.

Review Source

Nick S.  
Director of Digital Strategy  
Marketing and Advertising  
Used the software for: 6-12 months

### "null"

August 11, 2016

4.0

Review Source

Weslan M.  
  
  
Used the software for: 6-12 months

### "null"

March 14, 2017

4.0

Review Source

VR

Verified Reviewer  
Assistant Facility Manager  
Internet  
Used the software for: 6-12 months

### "Lackluster in all areas."

May 2, 2018

2.0

Pros

Honestly, Moz is like the gateway software to real seo tools. The stats are always wrong, the information is never accurate, I generally use it just because it makes pretty reports.

Cons

The list goes on and on, it's easier to list the one thing I do like, the reports that you can make and send clients.

Review Source

MB

Marinella B.  
SEO Specialist  
Information Technology and Services  
Used the software for: I used a free trial

### "Consigliato, ideale per i seo"

October 12, 2022

5.0

Pros

Uso Moz come strumento nel browser. Ottima soluzione per avere alcuni aspetti tecnici a portata di mano.

Cons

Nulla in particolare, a volte si impalla e non funziona, basta aggiornare il browser.

Review Source

Response from Moz

October 12, 2022

Thanks for the review, Marinella!

AR

Alice R.  
Growth Strategist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great for SEO planning and strategy"

November 26, 2019

5.0

Pros

Easy to use and a huge amount of valuable analysis to play with

Cons

Would be great to have some slicker reporting functionalities to report to clients direct from the platform

Review Source

FA

Flavia A.  
Senior Marketing Consultant  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Useful"

July 9, 2020

5.0

Overall, I find it helpful, and even though I would love a more logical interface, I recommend it for your website.

Pros

What I like about Moz is that you can get a lot of meaningful insights for more than just one website. Things like that can really help you boos your site's performance, even without paid ads.

Cons

What I would like to be differently, is the user experience on the platform, starting at the first step, after you sign in. You have to choose to see insights on Moz Pro, even if you clearly want to use that - that is why you paid for it.

Review Source

Response from Moz

December 8, 2020

Hi Flavia. We appreciate the review and are happy to hear you're finding lots of meaningful insights through Moz Pro. I've shared your feedback on the user experience with our team.

BW

Bingyi W.  
Graduate Teaching Assistant  
Higher Education  
Used the software for: 6-12 months

### "Great SEO tool but a bit expensive for its premium features"

September 19, 2018

4.0

Pros

I used Moz pro almost everyday when I was working as a digital analyst. I like the data and trends of keywords it provided me. It also gave very good suggestions for relevant keywords and website optimization.

Cons

However, it is bit expensive compared to other competitors and does little for social media monitoring.

Review Source

LS

Lauren S.  
Lead Online Marketing Specialist  
  
Used the software for: 1-2 years

### "Never found the subscription quite worth it"

May 14, 2018

3.0

Pros

I did like the quick ability to see how your local citations line up, get a quick score, see how those are doing.

Cons

The backlink checker was not good. Very much not thorough. The keyword ranking and research only let you track a little and then became way to expensive, making it make more sense to just get a software dedicated to rank tracking. Never found the other tools terribly useful.

Review Source

MC

Micah C.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Great tool for SEO professionals"

May 26, 2020

5.0

Overall it was a good experience but I think I lean towards SEMRush instead.

Pros

I really like the link intersect tool that Moz provides. It allows you to look at multiple websites and see what link sources they have in common that you don't. Great way to find link opportunities.

Cons

When you export the data it usually comes in a CSV file and you always have to work with the data and cell formatting to compare anything.

Review Source

Response from Moz

December 8, 2020

Thanks for the review Micah. Good to know you're liking the link intersect tool. I've shared your feedback on reports with the team.

BS

Brielle S.  
Marketing Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "The Best SEO Software"

August 30, 2018

5.0

Overall, Moz is great at expanding your SEO efforts.

Pros

Moz Pro's keyword analysis tool and link analysis are effective and thorough. The software has many features and functions for a successful SEO campaign. The site crawl function is great at cleaning up website errors as well.

Cons

Their dashboard could be a little bit better to navigate.

Review Source

JA

Josh A.  
Digital Marketer  
Marketing and Advertising  
Used the software for: 1-2 years

### "One of the Simpler SEO Tools"

April 2, 2019

4.0

I've used Moz as well as ahrefs, Majestic, and SEMRush. Moz has one of the cleanest dashboards and offers simplicity. That said, it's too simple for some of my advanced projects. I prefer the backlink database of ahrefs and the audit tools of SEMRush so it's hard for me to justify the monthly subscription cost.

Pros

Moz is pretty easy to use. The UI is nicely designed and they have most of the tools you need to improve your SEO

Cons

Backlink tools are lacking. It's tough to beat ahrefs which makes it more difficult to justify the subscription cost.

Review Source

KZ

Kristen Z.  
project manager  
Internet  
Used the software for: 1-2 years

### "Best keyword difficulty tool"

November 19, 2018

5.0

Pros

It tells your your DA and SERP and it gives you reliable keyword diffuculty data

Cons

It's expensive for the monthly subscrption.

Review Source

CT

Cristina T.  
Coach e Formadora  
E-Learning  
Used the software for: 1-2 years

### "Recusos de Seo"

October 23, 2022

4.0

No geral é satisfatória.

Pros

Gosto da facilidade de pesquisa para escolher keywords. Também gosto da an,alise do ranking ds sites.

Cons

O preço na versão pro é bastante elevado.

Review Source

Response from Moz

October 31, 2022

Thanks for the review, Cristina!

CH

Cortney H.  
Digital Marketing Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great SEO tool with a variety of uses"

November 14, 2017

5.0

Pros

Moz really has it all when you're looking for an affordable SEO platform that functions for both research and tracking activities.

Cons

The Keyword Explorer tool is great, but we'd love to be able to look at these keywords with their volume on a more regional/local level.

Review Source

MD

Michael D.  
Marketing Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Solid product but not the best out there."

May 11, 2017

3.0

Pros

Offered a nice variety of tools but ultimately there are many competitors I found to have more accurate results and better pricing.

Cons

Just not enough bang for the buck. Ahrefs and Screaming Frog are both worth more for the money. The real value of any them is debatable, at this point, considering the numerous changes within algorithm factors.

Review Source

VR

Verified Reviewer  
Search Engine Optimization (SEO)  
Marketing and Advertising  
Used the software for: I used a free trial

### "Great Way to Fail at SEO"

June 21, 2016

1.0

The "information" that is pushed out via moz is the leading cause for the problems in the industry. They simply publish thoughts and ideas rather then facts.

Pros

Keeps the general industry from moving forward, so lots of opportunities for the experts to dominate the results

Cons

Great way to waste money!

Review Source

Malhar S.  
Sr. Software Developer  
  
Used the software for: Less than 6 months

### "MOZ is perfect for SEO"

October 6, 2017

5.0

Pros

Automatic, up-to-date rank tracking & analytics Extensive, fresh index of backlinks throughout the web

Cons

Would like to see more competitive pricing for Moz Local and maybe combo packages for multiple locations

Review Source

HH

Hailee H.  
Account Supervisor  
Marketing and Advertising  
Used the software for: 6-12 months

### "My favorite SEO tool!"

July 17, 2019

5.0

Pros

Moz Pro is the most thorough, easy to understand SEO tool I have ever used. There is a very large database of free education for those who are new to the SEO world available as well.

Cons

I do not have any dislikes about this software

Review Source

AC

Andrea C.  
Owner  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Great extension with free option"

February 15, 2019

5.0

Moz is letting me know what my and competitors Domain Rating is. This helps me to assess keyword competitiveness.

Pros

It lets me know what is happening with my dom.ain rating and other things with my blog

Cons

I haven't found anything that I don't like yet.

Review Source

VR

Verified Reviewer  
Owner  
Marketing and Advertising  
Used the software for: I used a free trial

### "Great if your know what your doing"

May 27, 2019

5.0

Overall great experience but I have learned that I do not want to do SEO services.

Pros

Great to track SEO and data from your website in terms of google search rank and traffic.

Cons

For sure need lots of training on how to properly use the system.

Review Source

Dragan F.  
CEO  
Health, Wellness and Fitness  
Used the software for: Less than 6 months

### "Great seo tool"

October 27, 2018

5.0

Pros

Lots of useful information on the keywords i want to rank for. Plus, recommended actions to improve seo.

Cons

It's a bit pricey. I'm aware that these kind of products are not cheap.

Review Source

DN

Daniel N.  
Founder  
Marketing and Advertising  
Used the software for: I used a free trial

### "Mediocre high-priced SEO Software"

December 24, 2019

3.0

I still refer to MozPro for Domain Rank scores where clients want to know, but other than that it's totally unnecessary if you have other superior SEO software installed.

Pros

This software is the only software that gives me the widely referred to 'domain rank' - an invention of Moz but widely regarded as a benchmark score.

Cons

A bit US-centred, not good for UK; not half as good as SEO PowerSuite, a bit old school - more links than anything else, and not massively user friendly, and very high priced for what you get.

Reason for choosing Moz Pro

SEM Rush seemed very US centred, Moz Pro only moderately so.

Review Source

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