# Page 13 | Moz Pro Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 13 - Is Moz Pro the right SEO solution for you? Explore 349 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/152215/Moz-Pro/reviews

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Moz Pro

4.5 (349)

[View alternatives](https://www.capterra.com/p/152215/Moz-Pro/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 14th, 2026

# Page 13 - Reviews of Moz Pro

## Showing most helpful reviews

Showing 301-325 of 349 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Calin C.  
  
  
Used the software for:

### "null"

August 3, 2017

5.0

Review Source

ND

Nicole D.  
Digital Marketing Specialist  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great tool for SEO"

May 8, 2019

5.0

Pros

I'm part of the customer support team of an internet marketing and SEO software company. Moz Pro has been a great tool for our team as it's simple, easy and convenient to use, specifically in regards to Keyword Explorer and Link Explorer. We're able to get the data we need to do better link building research, smarter content ideation, and link prospecting, as well as discover/prioritize the best keywords to target. Would recommend!

Cons

Only con is that we don't have access to the full version (just utilizing its FREE features as of now)!

Review Source

EH

Ethan H.  
Content Creator  
  
Used the software for: 6-12 months

### "Great for finding how you rank"

August 10, 2017

5.0

Pros

I love how you can easily see and compare your site to competitive keywords. In a competitive field with a lot of different competition, MOZ allows us to find new competition and scope them out.

Cons

I think a lot of the interface is pretty obscure and hard to navigate. I wish there were even more tutorials or even an overall course about how powerful the software is.

Review Source

CH

Chris H.  
Director of Communications  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Moz Pro is helpful for SEO"

December 2, 2016

5.0

When deciding what to write about content marketing, knowing how you stand up against competitors or learning your SEO quality, Moz Pro really helps out.

Pros

Pretty easy to use. The Moz Local platform is great too (I didn't see that available to review here, but I did want to mention it.

Review Source

VR

Verified Reviewer  
Content Strategist  
Writing and Editing  
Used the software for: I used a free trial

### "Not as user friendly as other tools out there"

April 24, 2019

4.0

Pros

It offers a lot of similar info as other keyword research tools

Cons

Doesn't give as much in-depth data as I'd like that I can get with other tools for the same monthly price

Review Source

Menachem P.  
CEO / Founder  
Marketing and Advertising  
Used the software for: 6-12 months

### "great for tracking serps"

February 12, 2019

5.0

Pros

Great dashboard for understanding all my clients' ranking at a glance

Cons

too expensive, but still worth the price.

Review Source

VR

Verified Reviewer  
Head of Business Development  
Internet  
Used the software for: Less than 6 months

### "Useful for all the major SEO tasks related to research"

May 10, 2018

5.0

Pros

I discovered MOZ maybe 5 years ago and I have to say it is one of the most powerful tools within the SEO landscape. It is quite easy to find the best kewywords for SEO niches and track the evolution in its dashboard. One of their products, Open Site Explorer, provides more information regarding incoming links than the rest of the competitors.

Cons

More and more, they are moving features from free version to paid version and the paid version is also becoming more expensive. The value for money is not so good as it used to be.

Review Source

VR

Verified Reviewer  
Import Manager  
Wine and Spirits  
Used the software for: Less than 6 months

### "Top SEO tool"

January 12, 2019

5.0

Pros

Moz is a near-perfect solution for both SEO experts and "casual". It provides you with a detailed look at the keywords used on any site page as well as the overall site's performance in different categories. Also, Moz community is just a great source of the SEO-related articles and guide - definitely check it out!

Cons

Moz is a paid only service. I have little issue with that, but a free plan with only the basic functionality (akin to SimilarWeb) would be a nice option.

Review Source

JS

Jabi S.  
SEO & PPC account manager  
Internet  
Used the software for: 1-2 years

### "null"

March 9, 2016

4.0

Review Source

Prashant M.  
Product Owner Lead  
Internet  
Used the software for: Less than 6 months

### "You need this, if you are serious about SEO"

December 16, 2019

4.0

Loved the product for SEO optimization and keeping a check on competitive keywords.

Pros

Moz is best SEO tool there. It helps find the issues, target keywords, improve the website, keep check on competition and so many more features. You don't need to be an expert to use the tool.

Cons

A bit expensive, it is great for big companies, smaller companies might find expensive. Moz also need to have more automated customized reports.

Review Source

MK

Matthew K.  
Sales Director  
  
Used the software for: 6-12 months

### "Easy and simple results"

April 16, 2018

5.0

Pros

Moz has helped me with SEO audits on our clients and has allowed me to show clients that they need to improve with their local listings.

Cons

I would like more interconnectivity with regular SEO over Local SEO and the impact here. This would allow more profound audits for our clients.

Review Source

JC

James C.  
Founder  
  
Used the software for: 1-2 years

### "Great for all levels of SEO"

March 31, 2018

5.0

Pros

Very easy to use, it's an awesome tool that allows you to take insights based on competitive and marketplace analysis.

Cons

It's more of a research tool by design, so insights are only partially given and you'll need a background knowledge or to go through their help docs.

Review Source

VI

Victor I.  
PR and Communications Manager  
Computer Software  
Used the software for: Less than 6 months

### "Top-notch SEO analytics service"

September 19, 2019

4.0

Pros

Moz is an awesome tool for analyzing keywords and sites, no matter your level of SEO knowledge. It's great for both SEO newcomers and pros. The rich knowledge base and community will help you find answers to the most common SEO problems and questions as well as help you discover the most recent market developments.

Cons

A bit too pricey for my liking, but overall it's a great tool worth paying for.

Review Source

GW

Gregory W.  
CEO  
  
Used the software for: Less than 6 months

### "SCO on steroids"

April 10, 2018

5.0

Pros

SCO on steroids I'm blown away every time I take a look at the stats and the depth of the information really more than I could absorbPick an area to focus on hauling your skills don't try to take it all on this thing is loaded

Review Source

AS

Alejandro S.  
Digital Content & Engagement  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Builds some links and creates citations"

July 18, 2019

3.0

Moz would work well for a small business that doesn't have any SEO or marketing team members. It automates some of the work, though it seems pricey.

Pros

Moz Local centralizes a lot of the work and automates some of the copying and pasting.

Cons

The cost seems too high for what the service provides, the UI was difficult to use until a recent redesign, and there haven't been any noticeable changes in our rankings.

Review Source

DD

Danielle D.  
  
  
Used the software for:

### "Perfect for Keyword Research"

November 10, 2016

5.0

I use Moz for keyword research and it seriously works. Their conference Mozcon is amazing as well. With Moz, on top of keyword research, you can see your domain and others domain authorities, see where your competitors are ranking and you aren't as well as a website grader.

Review Source

ZP

Zach P.  
Marketing & Social Media Specialist  
Real Estate  
Used the software for: Less than 6 months

### "All-in-one SEO & Marketing Suite That is Perfect For Those Inexperienced With SEO"

July 20, 2017

5.0

Pros

Without much knowledge about SEO MOZ simplifies the essentials of improving your website by correcting optimization errors that will help your search rankings dramatically.

Cons

It's a bit technical at first if you don't have an experience with SEO, but once you get to know the terminology and how the software works it becomes relatively easy to understand.

Review Source

Neal D.  
Technology Teaching Associate  
Computer Software  
Used the software for: I used a free trial

### "SEO Tool Suite"

April 21, 2019

3.0

Pros

Moz Pro has a lot of features like the popular ones such as crawling, keyword research, and position monitoring. It is affordable too. The overview of the results look very clean and straightforward. Decent tool!

Cons

It is a lot to handle at first. The user experience isn't the best compare to other competitors.

Review Source

Jason A.  
President  
Computer Software  
Used the software for: Less than 6 months

### "null"

June 17, 2016

5.0

Review Source

Kaitlin A.  
Marketing Specialist  
Management Consulting  
Used the software for: Less than 6 months

### "null"

February 6, 2017

5.0

Review Source

AR

Avonlea R.  
Marketing Manager  
Consumer Goods  
Used the software for: 1-2 years

### "Great software to learn and manage SEO"

March 14, 2018

5.0

We can manage our SEO in-house without having to pay an expensive agency.

Pros

I like the dashboard and reporting, as well as the Site Crawl feature to help us identify issues. The Keyword Explorer tool is also useful.

Cons

Some features are a little tricky to figure out. SEO isn't always a super intuitive process to learn so it takes some digging to understand how to utilize the info they are serving up.

Review Source

VR

Verified Reviewer  
Managing Director  
Internet  
Used the software for: Less than 6 months

### "Amazing software for SEO lovers"

December 10, 2018

5.0

Great experience with a market leading piece of software.

Pros

It has market leading tools and functionality which allow you to leave no stone unturned in your quest for seo domination.

Cons

The free plan is not generous enough, a few searches a month is not enough. Also the software is expensive & can be overwhelming at first.

Review Source

VR

Verified Reviewer  
Marketing and PR Manager  
Computer Software  
Used the software for: Less than 6 months

### "The leader in SEO tools"

March 12, 2018

4.0

Pros

Feature rich and easy to use-definitely useful for the amateur or novice SEO specialist. Their free trial definitely won me over way back when I got started.

Cons

The browser toolbar seems clunky as if it's using a lot of memory. I wish they had website content-marketing materials to learn SEO simultaneously as using the tools.

Review Source

PV

Paul V.  
Founder  
Information Technology and Services  
Used the software for: Less than 6 months

### "Moz Review"

August 1, 2022

4.0

Pros

Moz was pretty easy to use and good value for money.

Cons

I think SEMRush has more powerful features and comparative information.

Review Source

Response from Moz

August 12, 2022

Thanks for the Review, Paul! Great to know you find Moz Pro valuable and easy to use.

AB

Adrianna B.  
NA  
Marketing and Advertising  
Used the software for: Less than 6 months

### "I get a lot of wrong data"

December 4, 2019

3.0

I won’t use MOZ in the future based on my current experience.

Pros

High quality educational content. This content is way more than helpful at helping you better understand how to be better at ranking.

Cons

I constantly got inaccurate information about my own website which made it hard to want to take this software seriously.

Review Source

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