# Page 9 | Moz Pro Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 9 - Is Moz Pro the right SEO solution for you? Explore 349 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/152215/Moz-Pro/reviews

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Moz Pro

4.5 (349)

[View alternatives](https://www.capterra.com/p/152215/Moz-Pro/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated April 14th, 2026

# Page 9 - Reviews of Moz Pro

## Showing most helpful reviews

Showing 201-225 of 349 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Claire C.  
Founder  
Marketing and Advertising  
Used the software for:

### "I have signed up for a free 30 day trial of their premium package. It has proven useful."

September 18, 2017

5.0

I used this for keyword research.

Pros

It provided what I was looking for. I needed to conduct keyword research. I liked this software because it is better to use than many of the others and because of who the provider is, I trusted their sources.

Cons

The price. To be fair, they offer a lot of other features which I have not utilized, so I can't speak about everything, but the price for the keyword research feature is pretty hefty and I don't think I can afford it anytime soon.

Review Source

Artur J.  
Search Engine Optimization Specialist  
Marketing and Advertising  
Used the software for: 6-12 months

### "It's one of the best SEO tools available, however I expected something more from the "famous Moz" ."

November 17, 2017

5.0

Pros

\- Accurate Search Volume - New, innovative keyword research tool - Good SERP features analysis - Domain / page authority insights - Position tracker

Cons

\- Average, dashboard without customization - Not too innovative and surprising reports - I would expect more features for that price, from that brand

Review Source

Brien S.  
Chief Marketing Officer  
Import and Export  
Used the software for: 2+ years

### "Great product but can get pricey"

October 24, 2018

5.0

Great product, very comprehensive. I use it to evaluate websites, compare with competitors, do keyword research, and create a plan for improving our web presence. It just gets hard to justify paying every single month for an extended period of time as it is rather expensive.

Pros

Really useful for evaluating websites and improving SEO

Cons

it's too expensive for a small business that doesn't use the software daily

Review Source

MB

Mark B.  
Co-Founder  
  
Used the software for: 2+ years

### "The best SEO performance software on the market"

December 26, 2017

5.0

I was able to refine my seo strategy using the software, and was able to monitor results as we went along.

Pros

Was able to see competitor insights for Online marketing competitors, as well as keyword rankings and opportunities for all of my keywords showing on google search.

Cons

It gets a little technical and reporting might get complex. Its definitely a solution for a medium to advanced seo marketer.

Review Source

RW

Richard W.  
CEO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Local SEO Experts - This Is The Tool"

May 11, 2019

5.0

As many local SEO experts know, having a consistent NAP is incredibly important. MozLocal will not only highlight those inconsistencies on different major directories - they will also show businesses exactly where they should get their business listed.

Pros

\- Very easy to use - Small learning curve - Moz support is one of the best in the industry - The Moz Local tool is easily top of the line - Provides extensive data on local listings - Useful and beneficial

Cons

\- Will require the user to go to the source to make changes to any local listing.

Alternatives considered

[Yext](https://www.capterra.com/p/140176/Yext/)

Reason for choosing Moz Pro

After using Moz Pro for quite some time - and communicating with the Moz team, I gave Moz Local a chance first over Yext Listings.

Review Source

BH

Bobby H.  
SEO Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Worth it just for Open Site Explorer & Moz Bar"

December 6, 2016

5.0

Moz is one of the premier pieces of SEO software available. Moz Bar is a great plugin that lets you view Domain Authority (and other metrics) for almost any site on the web straight from your browser. Open Site Explorer is great for looking for linking opportunities.

Review Source

Mubin S.  
Digital Marketing Associate  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Value for money when you get a Moz pro"

December 24, 2019

4.0

One of the best tool to judge your Domain.

Pros

Other than PA, DA the tool provides great data of the website. The Page audit as well as page optimization tool helps in improving your website.

Cons

The Moz bar sometimes does not show data many times or creates loading errors for a few of the websites.

Review Source

Emil S.  
Property Manager  
Real Estate  
Used the software for: 6-12 months

### "Great SEO software"

October 17, 2018

4.0

Pros

I've enjoyed using Moz, it's a good way to stay up to date on your ranking. It's already helped fix a lot of the issues we were dealing with. Happy to have been using it.

Cons

There isn't very much I dislike about Moz, I would like to be able to customize the reporting a little more.

Review Source

VR

Verified Reviewer  
SEO/SEM & Digital Marketing Strategist  
Internet  
Used the software for: 1-2 years

### "Very well integrated software, one of the best"

April 27, 2018

4.0

Pros

Moz has many universal, as much as internal SEO rankings (MoZ score) to help any customer better their SEO positioning. What I particularly enjoyed is the moz Toolbar that analyses a website instantly and provides instant feedback upon any changes you or your developpers have made.

Cons

I would love to see the web interface improve slightly. Oftentimes I found myself looking for specific tasks way too far into their categories. Site speed has also been an issue for me.

Review Source

SB

Sam B.  
SEM Strategist  
  
Used the software for: 6-12 months

### "I personally use Moz local for Local SEO."

February 20, 2018

5.0

Pros

I like how easy it is to use, and the dashboard makes everything easy to see up front. The Local SEO feature is also very helpful and comprehensive.

Cons

We get a lot of emails from them about our different sites, and I wish that they would just compile it all into one email instead of every single site we manage.

Review Source

VR

Verified Reviewer  
Head Of Paid Search  
Internet  
Used the software for: 6-12 months

### "Good for those new to SEO - definitely not for experts"

November 2, 2018

3.0

Pros

Dashboard/interface is very pretty, and the reports it produces are clear and concise which clients love.

Cons

The data just isn't up to scratch when compared to competitors like Semrush and Ahrefs. It's very much aimed at basic SEO tasks for beginners and is of limited use for those that are a bit more advanced.

Review Source

KM

Kyle M.  
Founder & CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Must Have Tool for SEO and Content Marketing Teams"

February 28, 2019

5.0

\- Great tool for content marketing teams both on the research side and production side of publishing posts

Pros

\- Easy to use and navigate tool that's incredibly powerful resource for content marketing team(s)

Cons

\- You can get overwhelmed in researching keywords in a day and age where you can publish content instantaneously via social networks (Facebook, Instagram, etc.)

Review Source

Merlin A.  
Co-Founder  
  
Used the software for: 6-12 months

### "Easy to moderate my SEO!"

April 17, 2018

5.0

Pros

MOZ rank is a best software for the SEO. I have been using it from last 9 months and it helps me to know about my SEO status and helps me to improve my SEO!

Cons

Some features are available at PRO version only but still it gives the basic results of your SEO rankings.

Review Source

Michael L.  
CEO  
Internet  
Used the software for: 1-2 years

### "Moz Pro"

December 4, 2018

4.0

Pros

The reporting generated by Moz Pro is good for determining areas on your site that need to be addressed regarding technical SEO. The site audits come in handy, but should be used with care and discernment.

Cons

The site audit reports are sometimes frustrating because some of the issues identified on a site are reported erroneously. Often the audit might report that something needs attention when the 'fix' is in place or no 'fix' really needs to be made.

Review Source

DB

Daniel B.  
Marketing Automation Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Provides great SEO monitoring and optimization suggestions... but why?"

December 26, 2017

4.0

Pros

Great analysis and reporting; gives you several actionable opportunities to raise your website's SEO, in addition to information about backlinks, competitors, local listings, etc.; probably the best SEO tool out there, but others are catching up.

Cons

Doesn't work well with HubSpot (as far as website visits go; there's a discrepancy between GA and HS); doesn't easily tell you WHY certain scores are the way they are unless you dig deeper; price point and plan limitations are a bit frustrating.

Review Source

Russ A.  
Digital Marketing Manager  
Hospital & Health Care  
Used the software for: 6-12 months

### "Affordable but not powerful enough"

July 8, 2019

3.0

Moz Local was a great solution for what we needed at the time. But there are competitors with more powerful products.

Pros

Moz Local was affordable, easy to use, and their support team was very helpful.

Cons

Listings updates would sometimes take weeks to take effect, whereas other competitors offer same-day/immediate updates.

Review Source

Van M.  
Media Coordinator  
  
Used the software for: 6-12 months

### "Not a ton of features, but helpful product"

April 13, 2018

4.0

Pros

It allows SEO to become much less disorganized with the keyword tool to attract users base don past search data

Cons

Sometimes the site can seem clunky, but the keyword targeting along with the setup assist are great tools to run successful SEO campaigns

Review Source

KB

Keith B.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Excellent All-around SEO Software"

September 5, 2017

5.0

Makes me look smart when doing SEO research for clients.

Pros

The MOZ guys have it together and provide a comprehensive group of tools for doing SEO research. It's great for keyword research, analyzing the overall on-page SEO and doing competitor research. Their Chrome extension is also super useful when snooping around on competitor sites.

Review Source

VR

Verified Reviewer  
Content and PR Marketing Manager  
Financial Services  
Used the software for: Less than 6 months

### "Suite of SEO tools for people with web strategy and optimization needs."

January 30, 2018

4.0

Updated keywords for traffic acquisition and content creation, fixed crawl issues thanks to list and suggestions, created an SEO strategy for 1-2 person marketing department that doesn't take much time to monitor and update.

Pros

It provided general reporting very easily and helps you dig deeper into your specific needs. Also provides suggested fixes or solutions to problems and lack of data so you're never stuck or don't know what the next step is.

Cons

It's segmented enough that finding the right tool isn't always evident. That being said I was using it as a means to an SEO habit for our websites so in that regard it was more of a learning curve.

Review Source

MS

Madita S.  
Cyber Marketing Specialist  
Insurance  
Used the software for: 6-12 months

### "Good website for SEO resources"

June 3, 2021

5.0

Moz Pro is a helpful resource for everyone who wants to optimize their online presence and visibility, but it is no quick-fix. It is something you have to make a best practice every day.

Pros

Moz Pro offers a lot of great resources for SEO. They have features like keyword filters that can give suggestions on which keywords to use for optimal visibility, ideas on how to circulate existing content, and more. There are still some resources and functions I haven't looked into, but overall a good software to use.

Cons

The website can seem overwhelming at first, and they could do better visually. You will definitely dedicate a lot of time - especially in the beginning - to figure out where you can find what and what makes sense for your businesses.

Review Source

Response from Moz

June 7, 2021

Thanks for your review, Madita! We're excited to know that you've taken advantage of some of the resources that Moz Pro offers. It sounds like you might appreciate some guidance from an expert. We offer a free walkthrough so you can learn what all is possible with Moz Pro, you can schedule your 1-on-1 walkthrough through this link: https://moz.com/walkthrough

abdelli S.  
Student Ambassador  
Higher Education  
Used the software for: I used a free trial

### "like the free seo tool"

November 27, 2018

4.0

Pros

I like the free seo tool which let me track my seo and compare my website with my competitors

Cons

sometimes the backlinks numbers are not correct, because I am working with others seo tools and they are giving me numbers different than the moz numbers

Review Source

RV

Ryno V.  
Inbound Implementation Specialist  
Marketing and Advertising  
Used the software for: 1-2 years

### "Moz Pro has helped our company hugely"

November 12, 2020

5.0

Moz Pro has helped us with our own company website/content as well as with all our clients to get SEO on par.

Pros

Moz Pro has a huge range of features, one of the best features is the on-page optimization suggestions.

Cons

Once logged in to Moz Pro for the first time it can be quite confusing because of the array of tools available, but once you get used to using it, it is simply great.

Review Source

Response from Moz

December 8, 2020

Thanks for the positive review Ryno! Glad to hear you like so many of the Moz Pro features. If you ever need any help, you can always reach us at help@moz.com.

VR

Verified Reviewer  
Marketing Executive  
Transportation/Trucking/Railroad  
Used the software for: Less than 6 months

### "A good SEO tool to have in your arsenal"

July 12, 2018

5.0

Pros

Moz gives you a quality SEO reporting platform that pumps out regular updates on your ranking and performance. It also provides insight into opportunities you might have otherwise overlooked due to time constraints. This tool will help you find low hanging fruit and also tell you what avenues to avoid spending bandwidth on if you have don't have the time.

Cons

Moz has the tendency to be a bit off with their SERP data. Also, their offpage crawl isn't as comprehensive as the competition. Also the user interface isn't super friendly for first time users, creating a bit of a learning curve.

Review Source

HH

Heath H.  
Account Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "A ranking and reporting tool from the experts in SEO themselves! "

August 9, 2019

5.0

Been using Moz website for years in terms of their blogs and reading updates in the SEO world, however only recently have upgraded to Pro for the reporting.

Pros

Customized reports and rankings in one place, easy to generate info on traffic, keyword movements and individual URL rankings for any website/project. The interface is modern and colored to help differentiate between data sets and as an SEO company, having the powerful Moz brand behind your reporting doesn't hurt! I really like the "featured snippets" integration, as most other reporting tools will only show basic rich results.

Cons

Takes a long time to setup, but well worth it in the end as the reporting is comprehensive and seems very accurate when cross checking with SERPs and other tools.

Switched from

[ReportGarden](https://www.capterra.com/p/134552/ReportGarden/)

Need more info and detailed reporting in one place.

Review Source

Troy O.  
Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "The industry standard"

February 1, 2019

5.0

Very positive. Highly recommended for an advanced tool.

Pros

I have watched Moz evolve over the years, and they continue to put out a great product with great supporting content.

Cons

The industry can be shady, and it's not always clear who to trust. So you can't simply take Moz's word for it.

Review Source

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