# Later Social Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Later Social Software - reviews, pricing plans, popular comparisons to other Social Media Marketing products and more. Source: https://www.capterra.com/p/152254/Later --- # Later Social Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Later Social ## What is Later Social? Later Social is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later Social helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more! ## What is Later Social used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/) Top alternative Featured Overall rating Based on 398 user reviews Reviews sentiment Positive 87% Neutral 9% Negative 4% Pros & cons Efficient marketing for small businesses Visual feed preview and planning Restrictive pricing and feature access Image posting limitations and quality Starting price $25 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Later Social?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://later.com&name=Later Social) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Later Social 4.4 (398) VS. [4.5 (6,222)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $25 per user, per month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (398) Ease Of Use 4.3 (5,129) Value For Money 4.3 (271) Value For Money 4.2 (3,582) Customer Service 4.3 (197) Customer Service 4.4 (3,608) ## Later Social alternatives Highest Rated [Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,155)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210721/Instagram/) [Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/) [4.6 (1,134)](https://www.capterra.com/p/210733/Snapchat/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210733/Snapchat/) [Meta for Business](https://www.capterra.com/p/213257/Facebook/) [4.4 (2,373)](https://www.capterra.com/p/213257/Facebook/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/213257/Facebook/) [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3,401)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/159351/Zoho-Social/) [View all alternatives](https://www.capterra.com/p/152254/Later/alternatives/) ## Who uses Later Social? Based on Capterra reviews from the past 4 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Efficient marketing for small businesses 100% positive reviews out of 38 Most reviewers indicate small business features simplify marketing tasks, boost engagement, and save significant time. Restrictive pricing and feature access 45% negative reviews out of 89 Some users comment pricing is high, free version is limited, and advanced features require costly upgrades. Visual feed preview and planning 97% positive reviews out of 31 Most reviewers appreciate visual planning tools for previewing, organizing, and maintaining a cohesive Instagram feed. Image posting limitations and quality 37% negative reviews out of 59 Some reviewers report image posting issues, including blurry photos, cropping problems, and difficulty with carousels. Intuitive social scheduling calendar 100% positive reviews out of 25 Most reviewers describe calendar view as easy to use, visually clear, and helpful for planning posts. Hanna O Multimedia Manager, 2 - 10 employees. "I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is relatively simple on Later's interface." Delayed and unresponsive support 59% negative reviews out of 37 Most users report customer support is slow, lacks responsiveness, and offers limited assistance for urgent issues. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Post Scheduling 4.5 (104) 68.27% of 104 reviewers that rated this feature as important or highly important With Later Social, you can schedule posts across platforms like Instagram, Facebook, Twitter, TikTok, LinkedIn, and Pinterest. Users think the scheduling process is intuitive, time-saving, and visually clear, though some mention platform-specific limitations and occasional connection issues. Automated Publishing 4.4 (96) 64.58% of 96 reviewers that rated this feature as important or highly important This capability lets you automate post publishing for platforms like Instagram, Facebook, and Pinterest. Some reviewers find it valuable for saving time, but mention that automation is limited for Stories, carousels, and some platforms, with occasional posting failures. Content Management 4.2 (84) 54.76% of 84 reviewers that rated this feature as important or highly important Later Social helps you organize, categorize, and store media assets for easy scheduling. Users say it streamlines content planning and uploading, but some find the interface less intuitive for managing large volumes and wish for more advanced organization options. Multi-Account Management 4.4 (77) 66.23% of 77 reviewers that rated this feature as important or highly important Later Social gives you the ability to manage multiple social media accounts and brands in one place. Reviewers appreciate how easy it is to switch between Instagram, Facebook, Twitter, and Pinterest, saving time and streamlining cross-posting for clients or teams. Reporting/Analytics 4.0 (61) 47.54% of 61 reviewers that rated this feature as important or highly important Later Social offers accessible reporting and analytics, letting you track post performance, engagement, and trends. Reviewers appreciate the clear, easy-to-understand reports that help them adjust strategies, though some note fewer tools on the free plan. Social Media Integration 4.3 (47) 80.85% of 47 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Later Social 18 features This capability lets you automate post publishing for platforms like Instagram, Facebook, and Pinterest. Some reviewers find it valuable for saving time, but mention that automation is limited for Stories, carousels, and some platforms, with occasional posting failures. Automatically create schedules based on business needs or employee availability and qualifications Track and manage schedules and meetings via an integrated calendar Centralized repository to store content and assets Later Social helps you organize, categorize, and store media assets for easy scheduling. Users say it streamlines content planning and uploading, but some find the interface less intuitive for managing large volumes and wish for more advanced organization options. Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Tracks metrics that provide insight into how a user interacts with any interface or product Store and manage images Later Social gives you the ability to manage multiple social media accounts and brands in one place. Reviewers appreciate how easy it is to switch between Instagram, Facebook, Twitter, and Pinterest, saving time and streamlining cross-posting for clients or teams. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. With Later Social, you can schedule posts across platforms like Instagram, Facebook, Twitter, TikTok, LinkedIn, and Pinterest. Users think the scheduling process is intuitive, time-saving, and visually clear, though some mention platform-specific limitations and occasional connection issues. Later Social offers accessible reporting and analytics, letting you track post performance, engagement, and trends. Reviewers appreciate the clear, easy-to-understand reports that help them adjust strategies, though some note fewer tools on the free plan. Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Attach digital tags to documents and assets for identification, search, or monitoring purposes Get Advice We can help you find the software with the features you need. Features 4.3 (398) 4.3 Based on 398 reviews ## Pricing Value for money 4.3 (271) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/152254/Later/pricing/) Starter $25.00 Growth $50.00 Scale $110.00 Value for money 4.3 (271) 4.3 Based on 271 reviews ## Integrations [ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (197) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (197) 4.3 Based on 197 reviews ## User reviews Overall rating 4.4 Based on 398 reviews Filter by rating 5(240) 4(107) 3(37) 2(10) 1(4) Mentioned topic Sorted by most recent ML Maddison L. Senior Project Manager Marketing and Advertising ### "Easy Scheduling Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 23, 2026 We've been using later organically for almost two years for both ourselves and clients to publish didn't content across different platforms. Very helpful in terms of mapping out content in advance. Pros Later is super user-friendly and it is very easy to schedule organic content out to multiple platforms at one time. The overview also is nice so you can see a birds eye view of where things are at. Cons At what point you were able to leave comments - this feature going away felt like a loss. Our QA specialist used to leave comments as edits for our team. Removing this feature made things more manual. Alternatives considered [Airtable](https://www.capterra.com/p/146652/Airtable/) [Buffer](https://www.capterra.com/p/143492/Buffer/) Reasons for choosing Later Social Comparing the platforms it seemed to be the option to best fit our needs. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HM Hannah M. Marketing Coordinator Publishing ### "Great scheduling platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 15, 2025 Overall my experience with Later has been positive! It makes planning and scheduling content straightforward and visual, however some features like analytics and multi-account management can feel a bit limited... Pros What I like most about Later is how visual and intuitive it is. I can plan my feed, schedule posts easily, and drag and drop content, which makes managing social media so much simpler. Cons What I don’t like about Later is that some features (like analytics and hashtag suggestions) they feel limited compared to other tools, and it can be a bit clunky when managing multiple accounts. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MD Maxence D. Community Manager Internet ### "C’est fiable et facile à utiliser" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 12, 2025 Pros Later se définit très bien par son nom, il permet une planification accrue des posts sur toutes les plateformes sociales que vous utilisez. C'est très facile d'intégrer vos comptes sociaux surtout si vous êtes inscrit par Google. Cons Bien que l'intégration des comptes sociaux soit facile à faire avec Google Sign, avec le classique email et mot de passe c'est un peu compliqué. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FM Fiona M. Director Marketing and Advertising ### "Love Later!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 22, 2025 Overall experience is 99/100 for Later. I’ve tried other scheduling programs but this is by far the best. Pros Later is so easy to use and the visual grid is excellent - it’s also super easy to manage multiple profiles and multiple client social accounts. There are so many features from drafts to analytics to the linkin bio Cons It’s missing LinkedIn analytics which would make it perfect and I’d love to be able to auto post stories on Instagram but otherwise all good. Switched from [Facebook Creator Studio](https://www.capterra.com/p/247876/Facebook-Creator-Studio/) Later had far more features and much better customer service. Alternatives considered [Metricool](https://www.capterra.com/p/203702/Metricool/) [Loomly](https://www.capterra.com/p/166498/Loomly/) [Planoly](https://www.capterra.com/p/213003/PLANOLY/) Reasons for choosing Later Social Ease of use, features and pricing were the most important factors. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PT PAUL T. Community manager Paper & Forest Products ### "La qualité des images sur le plan gratuit " 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 27, 2025 Juste après quelques tutos son utilisation devient très facile, il est le meilleur outil de planification de post, un vrai gain de temps Pros Later comme son nom le permet de planifier pour plus tard vos posts sur LinkedIn et Facebook, possibilité de le faire sur plusieurs jours ou semaines. Avec une souscription, on peut intégrer des images de haute définition Cons La version gratuite nous limite sur une qualité d'image assez médiocre et dans la chronologie des plannings Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LB Lauren B. Lead Content Creator Information Technology and Services ### "Not satisfied" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 April 16, 2025 I used to use Later before switching to other services. It was decent but I needed more. Pros I had to start using a different service since Later only allows planning for social media posting in a fairly simple way. Cons It lacks many intuitive functionalities I discovered while trying new services, so I switched to Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LG Laura G. Social Media Manager Internet ### "Mon expérience avec Later" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 31, 2025 Je suis satisfait de son utilisation et je le recommande Pros Parmi les points forts, Later permet de programmer les planifier et de gérer les posts sur les réseaux sociaux Cons Je n’ai rencontre aucune anomalie ou bugs dans mon utilisations, il reste un tres bon choix pour tout les avantages et son prix Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AF Allie F. Social Media Associate Education Management ### "The very best scheduling tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 16, 2025 I love it and couldn’t do my job without it. Pros This program is amazing. I am able to easily schedule content across platforms seamlessly. Cons I wish there were more specific and accurate analytics. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Company decided to spend less money on social media software. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SR Skyler R. Freelance Social Media Specialist Marketing and Advertising ### "Better than Hootsuite" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 4, 2024 I use Later for my acupuncture client to ensure all of her social media posts are published weekly. I have really enjoyed the easy to use drag an drop scheduler. I used to use Hootsuite but I won't go back due to the affordability and ease of use! Pros \-Integrations with so many platforms including Pinterest, YouTube & Instagram reels which aren't always supported with other platforms - I love the calendar lay out and how I can just simply drag and drop to reschedule posts when needed Cons I love everything about Later. However, I do wish it supported even more platforms like up and rising social platforms such as Gab. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) I switched from Hootsuite because Later was cheaper! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HO Hanna O. Multimedia Manager Media Production ### "Above Average Simple Post Scheduler" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 1, 2024 Later is a mostly simple way to schedule posts across a variety of platforms. It offers helpful insights to users seeking to increase their social media engagement rates. However, the interface is quite busy and cluttered, and certain posts require a little more time to figure out. Pros I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is relatively simple on Later's interface. I also like the feature that suggests the best time/day to post to get the most engagement, it has been pretty accurate! Cons Later's interface is pretty cluttered and a bit overwhelming to navigate on a desktop. I have not tried a mobile version if they offer one. The icons and buttons can be very small and it's not very intuitive if you want to post multiple pieces of media in a single post (such as an Instagram carousel). Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/152254/Later/reviews/) Popular comparisons [Instagram vs Later Social](https://www.capterra.com/compare/152254-210721/Later-vs-Instagram)[Snapchat for Business vs Later Social](https://www.capterra.com/compare/152254-210733/Later-vs-Snapchat)[Meta for Business vs Later Social](https://www.capterra.com/compare/152254-213257/Later-vs-Facebook)[Zoho Social vs Later Social](https://www.capterra.com/compare/152254-159351/Later-vs-Zoho-Social)[Twitter/X vs Later Social](https://www.capterra.com/compare/152254-214056/Later-vs-Twitter)[HubSpot Marketing Hub vs Later Social](https://www.capterra.com/compare/152254-171840/Later-vs-HubSpot-Marketing)[Jasper vs Later Social](https://www.capterra.com/compare/152254-217242/Later-vs-Jasper)[X Pro vs Later Social](https://www.capterra.com/compare/144330-152254/TweetDeck-vs-Later)[Hootsuite vs Later Social](https://www.capterra.com/compare/121701-152254/HootSuite-vs-Later) [Ocoya vs Later Social](https://www.capterra.com/compare/152254-232714/Later-vs-Ocoya)[Buffer vs Later Social](https://www.capterra.com/compare/143492-152254/Buffer-vs-Later)[Constant Contact vs Later Social](https://www.capterra.com/compare/31898-152254/Constant-Contact-vs-Later)[Mailchimp vs Later Social](https://www.capterra.com/compare/110228-152254/MailChimp-vs-Later)[Cloud Campaign vs Later Social](https://www.capterra.com/compare/152254-166130/Later-vs-Cloud-Campaign)[sococal.ai vs Later Social](https://www.capterra.com/compare/152254-10009509/Later-vs-sococal-ai)[Sprout Social vs Later Social](https://www.capterra.com/compare/121447-152254/Sprout-Social-vs-Later)[Simplified vs Later Social](https://www.capterra.com/compare/152254-237334/Later-vs-Simplified)[iContact vs Later Social](https://www.capterra.com/compare/152254-221118/Later-vs-iContact)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. 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