Average Ratings

96 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $9.00/month
  • Free Version
    Yes
  • Free Trial
    Yes
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Webinars
  • Support
    Online

Vendor Details

  • Later
  • later.com
  • Founded 2014
  • Canada

About Later

Helps you plan, manage, and schedule your visual social media posts and marketing campaigns.


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Later Features

  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

Later Reviews Recently Reviewed!


Gave me My Life Back!!!

Mar 07, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Later is unbelievably EASY to use! Whether you choose weekly or monthly view, , scheduling with Later could not be any easier!! I have Pinterest, Facebook and Instagram, plus you can connect Twitter as well. They now have scheduling for Insta Stories which is a REALLY BIG DEAL!!! The analytics tools are pure gold because they will help you see exactly how your posts are performing and focus on how to steer your campaigns moving forward. The newly released hashtags analytics will also let you see exactly how well each and every hashtag you're using is performing, so you'll know if you should be using them or research more and replace those hashtags with new ones. Especially if you are handling multiple accounts across a multitude of platforms, and you want to stay on top of your social media, Later is ABSOLUTELY a tool that anyone with a business should use nowadays!!!

Cons: I started using Later about two years ago and I can already tell how much they have evolved in just the two years since I've been a user. in the beginning they did not have a placeholder for images, just in case I just had an idea and had the text/copy, but would add the image later. Well, they just rolled this out. So this is just one example of one shortcoming I used to not like about the software, but they are making huge huge strides in constantly improving the platform!

Overall: Later has legitimately changed the way I do business and how I think about social media as a whole. Social media is not a burden anymore, but something that I am very intentional with, I keep my media organized, I get it scheduled, I find it joyful and not a drag to deal with and I owe this all to Later.

Major kudos to the Later team for making such an amazing platform!

The only way I will schedule my Instagram posts!

Sep 05, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I can't speak highly enough about Later. First off, it's VISUAL. You can schedule out your content by dragging and dropping photos from your media library into your "scheduler", and it doesn't end there.. you can also preview the look of your feed and drag and drop media around according to what looks best, so you always know what your feed is going to look like. For visual brands, this is huge- and initially what drew me to Planoly (but Later easily ended up taking the cake because of it's other features).. the best of which is link in bio. For brands that use frequent call to action "links" in their posts this is revolutionary, and gone are the days that I need to change out our link in bio everrrrry time we post something (and miss out on conversions because of instagram's algorithm and changed links!). With the link in bio feature, you have one static link (linkin.bio/yourbrandname) and your identical feed will show up and EVERY post can link through to a different source. These two features alone are what sold me, but I also love the ability to schedule video, schedule twitter separately, create "tags" in our media library according to different types of posts/locations, etc. for easy access and their analytics get better everyday.

Cons: Analytics are pretty basic, which is unfortunate... but the Later team is always improving them and I am confident they will keep getting more and more robust!

The only way I'll plan my Instagram feed!

May 17, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: I absolutely love the whole experience of using Later, from start to finish. I've tried other tools and have ended up circling back to Later every single time. Working with Later is seamless from the app on my iPhone to the web interface. It makes it really easy to plan my Instagram feed, and I know I'm not even using it to the absolute max it could be! I feel like I've just scratched the surface and know there's so much more I could be using this tool for. :)

Cons: I find it a lot harder to plan my feed from the app on my phone - it's not quite as intuitive as I feel that it could be. That said, I prefer to do most of the planning from the web interface anyway and use the phone app for reminders to post, and to also add more media to my Later media library.

Overall: :: Super easy to manage Instagram feed planning

:: Seamless switch from mobile app to web interface

:: I can plan in advance how I want my Instagram feed to look

:: Beautifully designed interface

:: Packed full of extra features I didn't think to use

Note: I only / mainly use Later for Instagram feed planning, but you can use it for more social networks now too!

Capterra loader

Organize and schedule your social media posts in advance

Apr 11, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: We let a different astrophotographer "take over" our Instagram account every day and post three of their pictures to our audience. Later makes this incredibly easy for astrophotographers to queue up their pictures (each of which is interacting with Later for the first time), but still gives us control over making sure they're good quality before we post them.

Cons: They have similar functionality for Twitter and Facebook but it's automatically, so it doesn't serve the same purpose for us.

Overall: It allows us to let a different guest astrophotographer post photos to our Instagram every day without a lot of work. An incredibly valuable tool that we totally rely on.

Capterra loader

To Be Strongly Considered Business Instagram App/Service

Jan 07, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It is designed to create, schedule, and publish Instagram content

Strong, analytic feedback, available on business plans

Excellent and growing library of training videos and articles to enhance business through the use of Instagram

Cons: Chat support is emailed based and sometimes there can be two day delays in receiving a response

Overall: Using Later.com allows me to "batch" work around creating IG posts. It provides easy to use tools to store and edit photos, create captions, and calendar future posts. The analytics available to a business through Later enable us to refine our posts and has led to a sustained increase in our posts' engagement. The company consistently provides articles and media content that keeps users abreast of Instagram changes and suggests strategies to improve results. Over the past year of use, Later has improved the product and the usefulness of the service to our business on a monthly basis.

Later Used for Posting to Instagram

Jan 24, 2019
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: My company has been using Later.com to post to Instagram. The ability to preview the feed is extremely helpful for planning content and allows for a gorgeous profile view of your content. Additionally, Later comes with the "link in bio" feature, which allows for us to send users to various posts.

Cons: Using Later from a phone can be difficult, especially if you want to reschedule a post after you have already received the notification that it was supposed to be published.

It's great for casual users. It's terrible if you manage more than a few accounts.

Sep 11, 2018
2/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

1 / 5
Customer Support

2 / 5
Value for Money

Pros: Easy to use and easy to stay organized.

Cons: Customer service is terrible. The platform is full of bugs - had to report them every other week. After sending them several emails reporting the bugs, I suggested an improvement to the app (a fix to posting time - every time you edit a future post, the posting time automatically sets to current time which is very annoying because most of the time I want to move it a few days/hours/minutes, but then I forget when I originally scheduled it, so I have to cancel and to check original post time to go back again and edit it - I suggested not to move the time to current time because there's a button to post "NOW" so the time automatically moving to current was very annoying) They just brushed me off and told me to go write that suggestion on a forum and "let the people decide" if it was worth the fix. I mean I already report your bugs every other week, don't ask me to take more of my time to go to a different forum to suggest it. It was a legit improvement. I'm not even going to go and explain the countless of emails I have to send to upgrade my account because apparently, you can only do it the SECOND you are ready not even a day before, but the SECOND you are ready. So, I did so (after already a few emails telling them I would need it in a few days) well, they take a day and a half (I'm still waiting) to upgrade, while I have a deadline tomorrow. But they couldn't upgrade the account when I asked a few days ago.

Overall: Terrible.

Capterra loader

When clients ask for a scheduling platform, I always choose the Later app!

Oct 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I LOVE how you can customize post for each platform and you don't have to schedule everything again for each account if you want to change the text or the graphic. I love the custom link you get when you use it for you Instagram. It's so useful and the analytics are great as well.

Cons: I use it daily still and didn't have any problem so far!

Overall: The best link customization for your Instagram and also the easiest scheduling platform. I would always use the paid version because there is so much to gain!

Capterra loader

Keeping my Timeline Scheduled & Lively!

Oct 09, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I am not big on social media and have a busy life. Later helps me keep organized and schedule posts ahead of time so that I don't have to think about it during my day to day activities. Being able to use their mobile app to post the posts from anywhere is also a big help as sometimes I am not home and need a reminder that it is time to post my scheduled media.

Overall: Being able to schedule my posts that I wish to make across all platforms without stopping my day to day business.

Capterra loader

Plan Your Awesome Content

Nov 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Merely posting good content isn't enough. It needs to be planned and managed in a way that entertains and achieves overall business objectives. This requires careful attention to the structure of your Instagram feed and not just dumping photos in there carelessly.

Later allows us to plan our content in the app with a visualization tool and see how our Instagram grid will eventaully look.

Now, many apps do the same kind of things that Later does. But Later does it all better.

One particularly awesome feature of Later, and a reason why I'm essentially now a promoter of their software, is their amazing blog that teaches users how to get the most from their software and from Instagram.

Cons: The software was particularly confusing for the first couple of sessions. It wasn't as simple as I would have liked at first. Eventually, we got the hang of it.

Easy to use, great for teams

Aug 16, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: One thing I really like about Later is how easy the interface is to use. Also, it's great for teams. The photographer on our team can easily upload pictures into the media library, where I can easily access to use for Instagram posts. Also, I love the search and repost feature. Definitely would recommend Later to social media professionals!

Cons: I would like to have a little bit more extensive analytics. In particular, I would find an analytic that reviews hashtag performance very helpful. However, not many social media scheduling programs that I have used actually have this feature. Other than that I am very happy with what Later has to offer.

Good for the price & features

Apr 03, 2019
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the ease of auto publishing, the media library & saving captions. The mobile app works well & makes it easy to add more media / change the order of posting

Cons: It'd be good to have more analytics / suggestions of best posting time for engagement. It'd also be good to easily post messages across more than one channel without having to rewrite - For example what I post on instagram would work on pinterest too. And finally the mobile app doesn't let you change the media on scheduled posts

Overall: Very good for the money - things like sprout social have more functionality but much higher pricing. Other similarly priced products have less friendly UIs / aren't as 'smooth'

Great Scheduler

Dec 21, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Later is easy to use & offers a very helpful preview view to make sure your feed looks balanced visually. They are also an approved IG partner which means you can have posts publish automatically. Personally, I prefer to get the push notifications to my phone and publish from there. The saved captions are a huge timesaver as they let you add hashtag groupings at a click.

Cons: I don't have any specific complaints directed at Later, but they are held back by the fact that there are certain functions Instagram doesn't allow you to use third party software for. You cannot easily use it to share to Stories, to share stacked images or to reshare content.

Capterra loader

Great tool for scheduling posts on Instagram!

Aug 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use, can upload lots of images to media library, calendar scheduling function, excellent support team, automatic posts on Instagram. Linkin.bio feature.

Cons: Nothing specific I can think of at this stage! The pricing is not so bad considering we have multiple team members accessing the same account.

Overall: This software is great. I love the calendar view, makes it very visual and therefore easy to schedule our posts on Instagram and Facebook. The media library is excellent - shows which images you've already used or not. I love that you can set it so the posts are uploaded automatically. Their linkin.bio feature is very easy to use - we get a lot of referral traffic from this so we are loving it!

The Best Scheduler For Social

Feb 18, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Later has the biggest set of features with the most compatibility with social media platforms.

Cons: It's a little confusing to use some of the features. Also it lacks the ability to do some basic things like auto post multiple videos in a slide to Instagram.

Overall: I love this software and use it everyday. It's feature rich and the support is amazing. They're always adding to features. I do wish they'd address some basic things like searching for instagram users and tagging Facebook users.

Very friendly social media management tool

Jun 16, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the timeline preview on Instagram, as well as the Linkinbio feature, which is very useful especially for ecommerce accounts.

Also the ability to get notifications to post on Instagram is also handy.

Cons: The post planning interface is not very user-friendly. Account switching is weird, it's never clear which social media platform you're managing, and the ability to make one post for multiple accounts at once is missing. Lastly, even though the photo library feature is very useful, I would also like the ability to add/edit/apply photo filters on the photos so they're good to go.

Later is such a useful tool for scheduling Instagrams, publishing them and seeing how they're doing

Jul 19, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I really like the auto publishing function. It helps keep our accounts current, especially when no one is able to post

Cons: No complaints. I'm actually pretty satisfied right now with this software. They will just need to continue to evolve as the product does.

Capterra loader

Easy to use scheduling for Instagram

Dec 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ability to autopost at set times.

Can set up to 30 posts on a FREE membership!

Easy to use.

Cons: Would like to be able to auto-comment on my posts.

Autopublishing carousels

Overall: As a small user, Later has been fantastic. I can set a daily post for pretty much an entire month ahead then sit back and relax. The user interface is easy to use. Will be looking in the future to upgrade to the paid accounts as I grow.

Capterra loader

Later is the Perfect Free Scheduling App!

Oct 10, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: The easy ability to schedule posts to Instagram was the biggest appeal of this software to me. Not many scheduling apps offer this feature, let alone for free. I love that it features the ability to create a social calendar for multiple social channels, all of which can be accessed both on a mobile phone and on a desktop computer. I have used both mediums for scheduling and I am very happy with the results.

Cons: Despite the ability to post for free, a user must have their mobile device out for the right day and time a post was scheduled. The reason being you have to open the app and then manually post your saved content. For a fee (which I'm sure many brands can afford), the post will publish to Instagram automatically. Although it posts to FB and Twitter automatically, it can be stressful to remember when you need to have your phone near you for the notification to manually post the saved Instagram post.

Overall: I've used the free version of the app at an old job where I scheduled content for clients as well as for a non-profit university organization. The results from the nonprofit have been very helpful. The Later app helps keep current and potential volunteers well-informed and easy to reach.

Later makes it easy to ensure your time-sensitive posts don't miss their window.

Jan 19, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Event-based posts are all about the timing. Too soon and they forget. Too late and there's no point. Later is the perfect way to make sure your message reaches your audience at the right time.

Later lets you create a post and assign it a specific day and time. It really excels at scheduling repetitive posts. You can upload to a media library, which keeps a running tally of how many times you've posted an image.

You can even create saved captions for reuse.

Cons: The interface is a little clunky. It's simple and streamlined but perhaps a little too much. Once you get used to it, it's nothing you can't adjust to.

Although you can now use Later with several social media platforms, it was originally created for use with Instagram, which is probably why all of your posts have to start with a pic. Makes sense for Instagram; a little frustrating for Twitter.

Speaking of twitter, the mobile app is limiting me to 116 characters for my twitter account. The desktop lets me use the full 280.

Overall: Planning posts ahead of time saves time and minimizes errors. Later is a great tool for helping give the impression that you're bigger than you are and always there for your customers.

Makes scheduling for instagram a breeze!

Nov 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: This is the only software I use to manage instagram. They have all the needed functionality, including auto publishing and scheduling multiple photos in a single post.

Cons: Can't think of a downside. I use this daily and love it!

Great little App

Mar 20, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: It works really well for us. We don't need to be posting on a daily basis so the free version works wonderfully for our business. Very easy to use and easy to set up. Beautiful interface and intuitive.

Cons: I wish the Later app itself was able to post the content. What it does, is send a notification and then you have open the post in Instagram and post there manually. This extra step is the only inconvenient thing about this app.

No Support

Jan 07, 2019
3/5
Overall

4 / 5
Ease of Use

2 / 5
Features & Functionality

1 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 3.0/10 Not
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Pros: Honestly, this is a very easy to use product and really convenient for brands. I like the content library and the simple scheduling tools.

Cons: There is really no support. At all. No email, not official process to make a support ticket claim. If you need help, you're not going to get it.

Overall: For some reason Later said I don't have admin rights to the Facebook and Instagram page (even though I do). When I tried to reconnect the accounts Later kept running into issues saying that I'm not an admin and cannot reconnect the accounts. Again, I am an admin, and I'm the one who set up Later for these accounts. I tried reaching out to support, but got no response. The ONLY way to contact the support department is through messaging on their website. There is no support email or official support ticket system. I tried to log in to my account after the weekend to see the status of my support question and now Later is not even letting me log in because "my account doesn't have Instagram login credentials" EVEN THOUGH that's how the account was set up. I sent another support ticket, but have still not heard back. It looks like I no longer have access to my own accounts, and Later seems to be doing nothing about it. Overall the app is nice and easy to use, but the lack of support and near constant problems make it not worth the effort at all. Don't use this app.

Great for Advertising Campaigns on Social Media

Apr 10, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that I can set up posts in advance, and schedule them for future times. The software automatically posts for me at the scheduled times, and the app gives me notifications. The software keeps an archive of all past posts, and pictures that I have used before.

Cons: Later doesn't have all the same features as social media platforms, so posting directly from Instagram would give you more options for you can include in your posts. For example, tagging locations, tagging people, hashtags, etc. are not all included in the software. Updates on Instagram, with new features, are not going to be included on Later. Lack of features is a trade off for convenience.

Overall: Great for advertising/marketing; it takes some work out of the equation so there is less to keep up with. The app works great. Later have a lot of free webinars to give tips on marketing and helping businesses reach their goals.

One of the best Instagram tools

Nov 20, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Later's visual planner is a huge asset in trying to manage Instagram for clients, and keeping a cohesive visual style. Additionally, the Later blog is such a great resource for all things Instagram marketing (tips, tricks, updates). It's easily my favorite social media blog.

Cons: I have no issues with the Later app. I typically use Planoly more frequently because that is what I learned to use first, but Later is a great option as well. I know many social media managers who prefer Later.

Overall: As a social media manager, there's nothing more important than having a good post planning tool. Later has been a great asset in managing accounts and providing Instagram trainings.

Great alternative to Hootsuite

Feb 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Value for Money

Pros: Free to use for 30 posts per month (2 accounts). Extremely easy to use, drag-and-drop interface with minimal learning curve.

Cons: Limited functionality with the free version. Still doesn't have automatic posting to Instagram, while Hootsuite does. Can't add emojis to scheduled posts on computer.

All Around Great Tool for Social Media Marketing

Apr 01, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I like that you can store your media and move it around to visually plan your instagram aesthetic. The link.in.bio tools makes it useful to guide followers to check the link in your bio. Also, for instagram stores and ecommerce stores, the shoppable links are awesome to be able to plan and not have to worry about later. Their website and blog also has a lot of valuable content and information for all social media marketers.

Cons: Honestly, I am happy with Later overall. I wish that you could auto-post scheduled stories.

Overall: I would recommend this app to anyone that is serious about their social media marketing strategy.

Overall, very happy

Feb 08, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I really like Later. The insights are helpful, the tool is simple to use, and it really does help increase traffic that you send to your web pages from Instagram. It's a more sophisticated version of tools like Hootsuite.

Cons: One of the features doesn't work -- adding the location to a post that you're scheduling out. When the post goes live, the location isn't there.

Honestly, that's the only problem I've had.

Overall: I'd recommend this. Instagram doesn't exactly make it easy to send traffic to your website, so I think a tool like Later is really helpful. Instagram isn't just about sharing pretty pictures. It needs to drive conversions. Later is great for this.

Great tool for managing and scheduling social media posts

Nov 26, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This is the first software I found that let me schedule Instagram posts successfully. It also has a very clean, pleasing interface and great way to help you visualize the content you are sharing. A lot of other options promise the ability to schedule posts, but really only let you plan out what you'll share without the software actually posting it on its own. This is a huge game changer for me, enabling me to share content more freely and strategically.

Cons: The only issue I've had is with cropping images that aren't square. Sometimes it provides an error message about the crop ratio but I will have a difficult time finding a crop that works, having to take more of a trial and error approach. Other than that minor issue, I have loved everything about Later!

Overall: Being able to post content without having to do so manually at the precise time I want to share it, opens up when I can share things, which has been huge for helping create consistent content and building up my audience.

Capterra loader

Great for monitoring all social media platforms!

Apr 12, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I'm able to monitor and review all of our social media platforms in one space, which is great! I love the ability to schedule Instagram posts. The dashboard is easy to read.

Cons: The investment is a little steep for the product.

Capterra loader

An easy way to schedule images across my social media

Jan 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This is the easiest scheduling platform I've used and I've used a few.

Offers hashtag suggestions for IG.

All my social media platforms can be done at once.

It has a simple calendar type interface with a drag & drop and you can see at a glance when the posts will go live across the week.

Support is prompt and excellent.

Cons: Hashtag suggestions are provided for instagram only, it would be good if they could show trending twitter ones - I have made the suggestion which is going to be worked on.

Overall: I have used other social media scheduling platforms but find Later to be the easiest and quickest to use.

Capterra loader

Perfect for Scheduling in Advance

Mar 05, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: At the time I first started using Later, I was a small business owner with a multiple location business and no time to waste. Being able to schedule my Instagram posts and Reposts in advance made my life much easier and more importantly, helped increase business.

Cons: I will always recommend Later, so there are no Cons I can think of.

Overall: Connecting accounts and getting down to the business of scheduling is a great experience.

A Must Have Tool for Businesses

Dec 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The simple features go a long way in making this software easy to use and effective. I love that you have a photo library right there when you're creating content for the week or month. It's such an easy visual snapshot for best creating your feed. I also really love that you can save captions! I've been able to save sets of different hashtags to use for our variety of posts. So much easier not to have to reinvent the wheel and type of 20 different hashtags each time.

Cons: Really my only complaints were limitations of the free version, you can't post videos or multiple photos on a post when using the free version. That being said, we've been so happy with the free version, we're now opting for the paid version.

Overall: Later has been a life saver! We've been able to make such better use of our time and post with a planned strategy. It's user friendly, and their app is amazing too. Very nice not to have to be tied to a computer to schedule our posts.

I use Later to plan my social media content for IG for the week.

Jul 12, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: - The ability to plan out content in advance is great.

-The ability to upload multiple images in advance and choose which to use is very helpful

-The 30 free posts you get a month is awesome

Cons: - There is a bug where you will have to set up a post on Later and then before it will post for you, you have to go on your phone and redo the post on IG and then go to Later to match up the post and verify the two posts are the same. be careful they have to be exact or Later will not accept them as a match and verify them. This sis a pain. I hope they fix it soon.

Capterra loader

Good enough

Oct 13, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 6.0/10 Not
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Pros: This tool is necessary for Instagram account managers, let's you schedule posts and overall makes things easier.

Cons: They are bound by what Instagram allows so there are always ways to get better that maybe they will never be able to to do.

Recently switched to Later and so far I love it

Apr 09, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I recently was tasked with finding a social media management app which would allow me to auto post on Instagram since I am leaving for spring break soon and the thought of constantly getting notified to post on Instagram while on vacation was not a pleasant one! Later allows you to schedule and auto post across several social media accounts just like many other apps BUT it is one of the only ones which allow auto posting on Instagram, set it and forget it, literally.

Cons: The free version allows you one social media account per user which is fair but paid subscriptions don't offer many more. Social Media Managers with more than 5 accounts to run might find issue with pricing and account per platform limit.

Love it

Aug 21, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: i love the ability to schedule posts from a computer or iphone for automated posting to insagram

Cons: i find that i have to edit my pictures in photoshop before uploading when i'm using a computer. It would be great if we could access instagram filters from inside the later app to edit images in a more authentic to instagram fashion. I also hate that we can't tag other users in the image.

Capterra loader

Great publishing tool

Dec 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that I can post on to multiple social networks and get suggested hashtags

Cons: Tokens expire quickly and I constantly need to refresh Instagram

Changed my social media presence entirely!

Jul 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Scheduling for facebook isn't something new, but being able to schedule on an actual calendar using Later's interface is a dream come true.

Scheduling for Instagram isn't new either, but autoposting at a scheduled time is! And boy has it made my instagram account a dream to oversee.

Cons: Since it's web based, I've lost a few things I was working on during powercuts where a local piece of software might have saved it's info.

The pricing tiers are a little bit strange to me.

Great for managing & automating social media accounts without (completely) losing your sanity

Mar 24, 2019
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Feature sets. It's pretty comprehensive & well-thought out... and I like the way they're 'professionally partnered' with Instagram.

Cons: Layout/UX of the features. Made it a little hard to navigate at first... not that intuitive/logical to use.

Overall: It was really a useful scheduling & automation tool. There're other softwares too, but this was great value in terms of pricing/feature-sets at the time.

Capterra loader

Lovely! I loved using Later, it helped me so much with my content planification on social media (IG)

May 07, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Very easy to use. The drag and drop option, which made planification very easy. But I think my very best featuring is the grid view.

Cons: The maximum of 30 posts per month on the free version was a little bit annoying because sometime I wanted to make more. But it did not happened often, so the maximum of 30 is still a lot

The best platform for planning social media

Mar 26, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The possibility to schedule post in instagram and pinterest at the same time

Cons: The limitations of the basic plan, they want you to upgrade to the higher plan

Social media scheduling for a large company with multiple accounts

Apr 30, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: There are so many tips and tricks on their blog which perfectly flows with what their website is all about. It allows you to link photos and the bio which is helpful. Easy management!

Cons: The website is much more user-friendly than the app, which is annoying seeing as most social media is done through mobile. I also wish the app allowed for a first comment section for hashtags, rather than putting 20+ hashtags in the caption, most users post a comment with their hashtags. If Later could include a first comment option within the scheduling in the post it would really improve.

Overall: Scheduling content for social media posting, analytics, and new social media trends given by the website.

Capterra loader

Loves scheduling all my social media in advance!

Mar 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Functionality, usability and features. Later makes it easy to schedule social media in advance and save frequently used hashtags and captions too.

LOVE!!!!

May 23, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Extremely
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Pros: I Love that I can set up my Instagram post through the computer and automatically set it up to schedule it at a certain time! This has helped me so much in actually keeping my Instagram account current. I used to procrastinate posting bc of all the transfer my work from computer to phone to have to do so, but with this I can do it all from the computer now! Also, you can save your hashtags so you dont have to redo those each time!

Cons: The only thing I find I don't like is that if I automate it, I have to choose a cropped version of my photo instead of posting it full length as I can choose to do it if do it manually. I often do not like to crop my photos as I am a photographer and I like it to be shown how i shot it. I hope that get fixed in the future.

Overall: Posting from computer has been the best!

Instagram post calendar and scheduler - as good as it gets?

Jun 16, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I've tried several different Instagram schedulers, and they all work virtually the same way. Later is similar, but the best part is probably its calendar feature. Its well thought out and visually very easy to get a quick grasp of your post schedule. It's also easier to use than many others I've tried.

Cons: The downside to Later is the Achilles' heel of the others I've tried: actually posting scheduled posts. Posting to Instagram is not like posting to other apps; the "scheduling" feature is more like a reminder to post a certain image or video that you've already created. You have to be present when the notification goes off to actually post it. This may not be a problem for some, but if you post on a different device than you carry around with you, it can present problems. Of course, if you post frequently you will need to upgrade.

Incredible Tool

Sep 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that I can plan my Instagram feed by design with this software. I also love that I can write my captions ahead of time instead of on my phone. I especially like that I can have a library of media to choose from to post.

Cons: There really isn't anything I don't love. I guess I wish I could post more than 30 Instagram posts for the free plan.

Overall: I use this for a blog and educational website's Instagram feed. I use it to automate posting on Instagram.

My social media team lost 30 hours of work - Do not buy

Apr 15, 2019
4/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Pros: It was ok, I bought it because it was a local startup company

Cons: The software is clunky and lost all scheduled posts which mean 30 man hours of work

Do not recommend

Overall: Later, has got to get it's act together on customer service and the product itself, I have tried to contact someone over there for a refund after their system literally destroyed a weeks work in man hours - I am yet to receive a decent reply or even hey I am sorry out system screwed up.

Worst customer service and experience ever

Scheduling post for Instagram is so useful

Jul 25, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I like that this platform is reliable not some shady website with broken English (because I tried a few of those to no avail). It lets you publish and schedule your posts on Instagram in advance, so you can plan ahead. It is such a useful functionality.

Cons: What I find inconvenient or even bad, is that you can't pay the monthly fees with PayPal. The only way to pay for them is by credit or debit cards.

Capterra loader

great tool

Jan 02, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Later was not my first choice. Hootsuite was but once i needed more functionality later was next in line.

Cons: I want Later to figure out how to come to terms with Instagram so that we can auto publish with our text intact with spacing. i think this is an instagram thing but it's still very irritating. whats the point of auto publish.

Overall: Later is an amazing scheduler. I would recommend it to everyone.