---
title: "Later Social Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Later Social the right Social Media Marketing solution for you? Explore 399 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/152254/Later/reviews/"
page_type: "reviews"
language: "en"
---

Later Social

4.4 (399)

[View alternatives](https://www.capterra.com/p/152254/Later/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated July 21st, 2026

# Reviews of Later Social

Ease of use

4.4

Customer Service

4.3

## Pros and Cons in Reviews

HO

Hanna O

Multimedia ManagerMedia Production, 2 - 10 employeesUsed the software for: 6-12 months.

“I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is relatively simple on Later's interface.“

November 1, 2024

ML

Maddison L

Senior Project ManagerMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years.

“At what point you were able to leave comments - this feature going away felt like a loss.“

January 23, 2026

MT

Maria T

PublicistPublic Relations and Communications, 2 - 10 employeesUsed the software for: More than 2 years.

“The Auto Publishing feature has seamlessly integrated into my workflow, allowing me to schedule posts across multiple platforms in advance, not just with static posts but stories as well!“

November 26, 2023

LB

Lauren B

Lead Content CreatorInformation Technology and Services, 2 - 10 employeesUsed the software for: 1-2 years.

“It lacks many intuitive functionalities I discovered while trying new services, so I switched to“

April 16, 2025

Kelly M

Content Creator PodcasterMarketing and Advertising, Self-employedUsed the software for: 1-2 years.

“Later is easy to learn there is a free version and I make that work for me for now.“

July 9, 2026

AN

Anouar N

Marketing Online in Youtube All Social MediaE-Learning, 51 - 200 employeesUsed the software for: More than 2 years.

“I wish they would check the prices so that they target all peopleAnd it provides the ability to create a few accounts and social networking sites in paid plans that appear to me illogical and inappropriate, for example in the Starter plan1 Social Set1 User“

May 5, 2023

JO

Jennifer O

PrincipalArchitecture & Planning, 11 - 50 employeesUsed the software for: 6-12 months.

“It keeps our social media on time and allows us to review many posts at once so we can be sure our posts are cohesive yet varied as well as interesting!“

January 8, 2024

Elie Francois E

Computer EngineerComputer Software, 501 - 1,000 employeesUsed the software for: 1-2 years.

“May not offer as many advanced scheduling and automation features as some other social media management platforms on the market and may experience occasional bugs or glitches that can impact post scheduling and publishing.“

April 22, 2023

## Showing most helpful reviews

Showing 1-25 of 399 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Ali Andreina A.  
Community Manager  
Real Estate  
Used the software for: 1-2 years

### "Later is a useful and practical platform to manage social networks"

May 8, 2024

4.0

My experience with Later is positive in general. I would even recommend this platform to other administrators.

Pros

I really like Later because I can create, schedule and publish content for all my clients' social networks. I can do everything on a single platform. It is easy to import and export data, that makes every task easy. I can organize the whole week or the whole month on the calendar. I don't need to be in the office to access the platform, that gives a lot of freedom. It is easy to integrate social networks. It is possible to schedule multiple posts for different days. The reports are very complete and I can show my clients the results of the campaigns. Also, the hashtags are very good, it doesn't just offer generic hashtags.Technical support is very good, customer service is good in general. If you have any questions or problems, they will solve it. There are multiple prices depending on the needs of your company or project. They also offer a free trial.My experience with Later has been positive, it is a useful and practical platform. There are many tutorials that can help you if you don't know how to configure an option. As a community manager it made my job a lot easier.

Cons

I don't have much to complain about. But the free version has limits. The number of posts you can schedule per month is limited. In addition, there are functions such as statistics that are also limited. The mobile app is not very good.

Alternatives considered

[Buffer](https://www.capterra.com/p/143492/Buffer/)

Reason for choosing Later Social

I chose Later over the other alternatives because of the functions and on the recommendation of a colleague.

Switched from

[Vista Social](https://www.capterra.com/p/239366/Vista-Social/)

I made the change because the other platform has a cheaper price.

Review Source

ML

Maddison L.  
Senior Project Manager  
Marketing and Advertising  
Used the software for: 1-2 years

### "Easy Scheduling Tool"

January 23, 2026

5.0

We've been using later organically for almost two years for both ourselves and clients to publish didn't content across different platforms. Very helpful in terms of mapping out content in advance.

Pros

Later is super user-friendly and it is very easy to schedule organic content out to multiple platforms at one time. The overview also is nice so you can see a birds eye view of where things are at.

Cons

At what point you were able to leave comments - this feature going away felt like a loss. Our QA specialist used to leave comments as edits for our team. Removing this feature made things more manual.

Alternatives considered

[Airtable](https://www.capterra.com/p/146652/Airtable/)[Buffer](https://www.capterra.com/p/143492/Buffer/)

Reason for choosing Later Social

Comparing the platforms it seemed to be the option to best fit our needs.

Review Source

Kelly M.  
Content Creator Podcaster  
Marketing and Advertising  
Used the software for: 1-2 years

### "Later is ok for the bare minimum"

July 9, 2026

3.0

Overall it's good but I wish the free version had more features. I haven't experienced any posts not going through when scheduled.

Pros

Later is easy to learn there is a free version and I make that work for me for now. Account management is easy, it's separated into groups.

Cons

A lot of the features I need like analytics and hashtags are only available with the paid tier. You only get 12 Instagram posts with the free version. Content creation is easy but sometimes the pictures on Instagram turn out blurry when posting.

Switched from

[Buffer](https://www.capterra.com/p/143492/Buffer/)

I needed another scheduling tool for my additional clients and I tried Later.

Review Source

FM

Fiona M.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Love Later!"

May 22, 2025

5.0

Overall experience is 99/100 for Later. I’ve tried other scheduling programs but this is by far the best.

Pros

Later is so easy to use and the visual grid is excellent - it’s also super easy to manage multiple profiles and multiple client social accounts. There are so many features from drafts to analytics to the linkin bio

Cons

It’s missing LinkedIn analytics which would make it perfect and I’d love to be able to auto post stories on Instagram but otherwise all good.

Alternatives considered

[Metricool](https://www.capterra.com/p/203702/Metricool/)[Loomly](https://www.capterra.com/p/166498/Loomly/)[Planoly](https://www.capterra.com/p/213003/PLANOLY/)

Reason for choosing Later Social

Ease of use, features and pricing were the most important factors.

Switched from

[Facebook Creator Studio](https://www.capterra.com/p/247876/Facebook-Creator-Studio/)

Later had far more features and much better customer service.

Review Source

Melle P.  
Creative Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "With a Few More Features, It Would Be a Solid Piece of Software for Publishing"

November 14, 2022

5.0

We all love later. Unfortunately due to the lack of ability to schedule more advanced post types like reels and the inability to post to google business, we've had to start using a different service (which is not as foundationally good) but does offer those features. All in all however, if you're looking for a solid, reliable, industry standard for social media publishing, this is your software.

Pros

Auto hashtags, basic image editing, the ability to select different times for different channels in one post, the post feed preview feature; and a solid, reliable performance 90% of the time. They also have a decent free plan with basic features and 10 free posts per month.

Cons

The post types you can schedule are ULTRA limited (no reels), the media center is a mess to find your content in, the analytics are limited (but that doesn't really matter) and more often than they should, the connections to social platforms need refreshing (which also doesn't really matter). Also, you can't schedule to all the platforms, google business being left out is especially unfortunate.

Alternatives considered

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[Planable](https://www.capterra.com/p/171744/Planable/)[Loomly](https://www.capterra.com/p/166498/Loomly/)[Sendible](https://www.capterra.com/p/130894/Sendible/)[Crowdfire](https://www.capterra.com/p/178298/Crowdfire/)

Reason for choosing Later Social

It had the most features for the best value and offered a decent free trial that really let us take it for a spin.

Switched from

[Buffer](https://www.capterra.com/p/143492/Buffer/)

We made the switch for the easy of instagram scheduling (and the inclusion of all of the other channels that we were using buffer for)

Review Source

Darren W.  
Company Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "Amazing analytics for social media"

September 30, 2020

4.0

I've been using Later for nearly 3 years and it's been a great platform to use. Customer support is good too. Prices are increasing in 2021 (I guess everything is going up in price) so will have to take a look around to see if it's still the best to use. The only platform missing for me is LinkedIn.

Pros

Analytics for Instagram have been extremely useful with hugely detailed pictorial charts covering demographics, optimum posting times, best hashtag use. I also like the drag and drop feature of uploading new images and videos.

Cons

If you forget a channel or select too many, mid-point of writing a post, then you have to start over, which is a tad annoying.

Alternatives considered

[Buffer](https://www.capterra.com/p/143492/Buffer/)[Iconosquare](https://www.capterra.com/p/166110/Iconosquare/)

Reason for choosing Later Social

Best features, good price.

Switched from

[Buffer](https://www.capterra.com/p/143492/Buffer/)

Buffer was getting pricey, too many add-ons and the Instagram insights on Later are really useful.

Review Source

Danielle M.  
Director Of Operations  
Design  
Used the software for: 6-12 months

### "I enjoy using Later, it's a great social poster with limits"

February 10, 2021

5.0

Overall I enjoy using it better than most social media schedulers. It's reliable, it autoposts to IG as long as you have an IG business account. It's super easy to use and sort of has a built in content calendar.

Pros

I like that you can house your unused photos and that it lets you know how many posts you've used a certain photo in. So if I post it to say Pinterest, FB, and Twitter it will say it's been used 3 times. This helps me manage a huge bucket of content. I really enjoy being able to see the whole upcoming week's posts at a glance and move them around easily if needed.

Cons

Sometimes uploading photos glitch out. You are limited by file size so often times I have to go to the internet to edit them using Pixlr etc. Also you can't see further back than a few weeks on the calendar on the free plan. That is tough.

Switched from

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Too many limitations and the account kept offering smaller and smaller benefits for the low end plans.

Review Source

Julian O.  
Co-Founder  
Professional Training & Coaching  
Used the software for: 1-2 years

### "Overall good program"

December 2, 2021

4.0

Overall I would recommend later for most small/medium businesses as it is easy to use and most functionalities needed are in place.

Pros

The content scheduler works great and is easy in use. It makes your social media marketing less time consuming. Later has most important social media accounts in house which is a big plus compared to some other competitors. Price is oke

Cons

Almost none analytics in the lower tiers. And to expensive to just upgrade for that aspect.

Alternatives considered

[Preview](https://www.capterra.com/p/210408/Preview/)

Reason for choosing Later Social

Preview only as Instagram, while Later provides various platforms to connect

Review Source

HM

Hannah M.  
Marketing Coordinator  
Publishing  
Used the software for: 1-2 years

### "Great scheduling platform"

September 15, 2025

5.0

Overall my experience with Later has been positive! It makes planning and scheduling content straightforward and visual, however some features like analytics and multi-account management can feel a bit limited...

Pros

What I like most about Later is how visual and intuitive it is. I can plan my feed, schedule posts easily, and drag and drop content, which makes managing social media so much simpler.

Cons

What I don’t like about Later is that some features (like analytics and hashtag suggestions) they feel limited compared to other tools, and it can be a bit clunky when managing multiple accounts.

Review Source

LB

Lauren B.  
Lead Content Creator  
Information Technology and Services  
Used the software for: 1-2 years

### "Not satisfied"

April 16, 2025

3.0

I used to use Later before switching to other services. It was decent but I needed more.

Pros

I had to start using a different service since Later only allows planning for social media posting in a fairly simple way.

Cons

It lacks many intuitive functionalities I discovered while trying new services, so I switched to

Review Source

SP

Sarah P.  
Virtual Assistant  
Online Media  
Used the software for: 2+ years

### "Excellent Instragram Scheduler"

December 7, 2019

5.0

Before finding Later, I struggled to maintain consistency with my Instagram posting and a cohesive look was nonexistent for my account. Being given the ability to schedule out several days or even a week's worth of posts, and arrangement them so they looked nice together has been a game-changer. I have gone from 500 followers to over 10K followers in the past 2 years thanks to the consistency and visuals Later provides me.

Pros

My favorite element of Later is the grid display. When uploading your images/content to the scheduler, yoit makes it easy to view the images in a grid similar to the Instagram layout. By seeing your content in the same layout it will be posted allows you to arrange your content in an order that allows the images to look cohesive.

Cons

Honestly, I do not have any complaints about the app. I find it easy to use, and it meets my needs perfectly.

Alternatives considered

[Buffer](https://www.capterra.com/p/143492/Buffer/)

Reason for choosing Later Social

I love the Instagram trainings provided in the Later blog

Review Source

HS

Haley S.  
Marketing  
Real Estate  
Used the software for: 2+ years

### "Great 3rd Party Scheduling App Option"

May 14, 2022

5.0

Very user-friendly and has great insights and tools. I prefer this over HootSuite and other competitors. I also have loved the option of posting automatically or manually and the app on a mobile device is easy to use.

Pros

I loved the suggested hashtag feature, saves so much time when posting to Instagram! It's also a very easy-to-use software for scheduling feed posts and stories.

Cons

The price for multiple accounts is what has moved me to Facebook Business Suite. With a real estate company, we have multiple agents with social media, and it's too much of a cost when there's a free option for multiple accounts.

Switched from

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

I found HootSuite overwhelming and didn't have the tools that Later.com did. The hashtag feature is great and the interface is more user-friendly for beginners.

Review Source

HO

Hanna O.  
Multimedia Manager  
Media Production  
Used the software for: 6-12 months

### "Above Average Simple Post Scheduler"

November 1, 2024

4.0

Later is a mostly simple way to schedule posts across a variety of platforms. It offers helpful insights to users seeking to increase their social media engagement rates. However, the interface is quite busy and cluttered, and certain posts require a little more time to figure out.

Pros

I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is relatively simple on Later's interface. I also like the feature that suggests the best time/day to post to get the most engagement, it has been pretty accurate!

Cons

Later's interface is pretty cluttered and a bit overwhelming to navigate on a desktop. I have not tried a mobile version if they offer one. The icons and buttons can be very small and it's not very intuitive if you want to post multiple pieces of media in a single post (such as an Instagram carousel).

Review Source

MR

Maggie R.  
Marketing Coordinator  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "Useful, but not very practical"

February 15, 2023

4.0

The software could definitely be useful for smaller organizations or individuals who are publishing plenty of content, but the UX was rather complicated and ended up taking me more time to plan and schedule content for automatic publishing than it would have taken me to actually publish the content manually.

Pros

For me, the low price was the most appealing part of Later. It has many of the same functions as more expensive content publishing and scheduling apps but is very reasonable, especially for small businesses that need to schedule content far in advance.

Cons

I ran into many hurdles when trying to automate/schedule Instagram stories and tag people on LinkedIn, which is ultimately what made me decide to leave. With that being said, it appears that this is a problem with the API limitations of the social media platforms rather than Later itself, but it was still a dealbreaker.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Reason for choosing Later Social

Cheaper price

Switched from

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Notion](https://www.capterra.com/p/186596/Notion/)

Cheaper alternative

Review Source

AA

Austin A.  
Photographer  
Photography  
Used the software for: 1-2 years

### "An absolute game changer!!!"

January 5, 2022

5.0

Later helps me manage my social media presence. I love the blog and emails I get also keeping me up to date on social media trends, Instagram's algorithm and more!

Pros

Scheduling my social media posts has to be the greatest thing I could have ever done for my business. I no longer have to think each day about if I've posted, what I'm going to post, what time to post it, or even remember what hashtags I like to use. Now I take an hour each week to schedule my posts for the week at whatever time I want them to post, add my caption and saved hashtags and then I can focus my energy on the rest of my business!

Cons

I would love for multi-photo posts to be able to auto publish on Instagram like they can on Facebook. It's not a huge inconvenience but that would be the one thing I would like to see improve.

Review Source

Lawrence G.  
Digital Marketing Specialist  
Furniture  
Used the software for: 6-12 months

### "Great for social media management"

August 11, 2022

5.0

I've used Later almost daily to schedule and manage my organization's social media presence. It is a very useful tool with many great features that is available for a price I haven't seen offered by any competitors. It is extremely detailed in its support for Instagram and Tik Tok as well (especially when scheduling stories), so if you're primarily using those platforms, you're sure to find Later to be extremely helpful.

Pros

It was extremely easy to schedule posts on several different accounts and manage media assets. Instagram analytics were also helpful in growing the company's following. It offers a lot of useful features for a relatively low price.

Cons

It could certainly use more detailed analytics for platforms other than Instagram and TikTok. I also wish there was a way to duplicate/clone posts. When managing pictures and images, it does not store the original file, and when editing pictures for different platform, there is no way to save custom settings.

Alternatives considered

[Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

Reason for choosing Later Social

Amazing value for what it offers.

Review Source

yL

yas L.  
Marketing Manager  
Apparel & Fashion  
Used the software for: Less than 6 months

### "would be great, if only it worked flawlessly"

April 13, 2023

3.0

Was quite excited when I saw it recommended as a tool which is easy to use yet offers a lot more functions than e.g. meta business suite or canva. I was however dissappointed as it didn't allow for quite a few things and a lot of the things only work on the higher premium plans, and a lot of glitches. So in the end I didn't really save as much time as I had hoped. If I were to continue with social media managament I would move to a paid plan, which is affordable, as the free plan in the end did not give me much convenience and time-saving over other tools. But they should then definitely integrate Canva for media creation.

Pros

easy to use , allows to schedule insta, Facebook AND LinkedIn in one tool. integrated hashtag tool, can save captions for later use.

Cons

it's still not a one-in-all solution I was hoping for. Still have do use multyiple tools to manage linkedIn, FB and Insta for one account. No proposed scheduling times for LinkedIn, no canva integration. no proposed scheduling times for linkedIn, scheduled posts repeatedly didn't show up on the calendar, a saved draft is only accessible after a couple of days , an automatic post didn't show the uploaded media when it appeared on linkedIn, the analytics were non-existent/only available for higher paid plans, etc. I was doing my head in to figure out what is going wring, so I didn't really dave time,

Switched from

[Canva](https://www.capterra.com/p/168956/Canva/)[LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[Instagram](https://www.capterra.com/p/210721/Instagram/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)

was trying to get an all-in-one

Review Source

MT

Monika T.  
Receptionist  
Consumer Services  
Used the software for: 1-2 years

### "Later? Now! "

January 6, 2023

5.0

Super happy with the product and the familiarity helps comfort levels with taking control of social media accounts for marketing and customer satisfaction.

Pros

So easy to use even for people not familiar with post scheduling, multiple platform posting and content localized features and amazing!

Cons

There isn't really anything missing but most platforms would always be useful!

Review Source

DF

Diana F.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "It's great for casual users. It's terrible if you manage more than a few accounts. "

September 11, 2018

2.0

Terrible.

Pros

Easy to use and easy to stay organized.

Cons

​Customer service is terrible. The platform is full of bugs - had to report them every other week. After sending them several emails reporting the bugs, I suggested an improvement to the app (a fix to posting time - every time you edit a future post, the posting time automatically sets to current time which is very annoying because most of the time I want to move it a few days/hours/minutes, but then I forget when I originally scheduled it, so I have to cancel and to check original post time to go back again and edit it - I suggested not to move the time to current time because there's a button to post "NOW" so the time automatically moving to current was very annoying) They just brushed me off and told me to go write that suggestion on a forum and "let the people decide" if it was worth the fix. I mean I already report your bugs every other week, don't ask me to take more of my time to go to a different forum to suggest it. It was a legit improvement. I'm not even going to go and explain the countless of emails I have to send to upgrade my account because apparently, you can only do it the SECOND you are ready not even a day before, but the SECOND you are ready. So, I did so (after already a few emails telling them I would need it in a few days) well, they take a day and a half (I'm still waiting) to upgrade, while I have a deadline tomorrow. But they couldn't upgrade the account when I asked a few days ago.

Review Source

MT

Mikenzie T.  
Owner/Founder  
Food & Beverages  
Used the software for: Less than 6 months

### "My Experience with Later"

June 23, 2023

4.0

I like Later, but I just don't "love" it. There's some really good options in the service, but like I mentioned, I was disappointed I couldn't fully auto publish everything on every platform. Trying to keep up with social media is difficult and it seems pretty much no one can make auto publishing for every single post on every platform a reality so we still have to sub contract marketing and media managers on top of paying for the Later service. It's just a merry go round of fees and charges to keep paying for and keep track of for any business.

Pros

I like that Later has a ton of helpful tips and information to help my business stay up to date with trends and changes/updates in social media.

Cons

I can't seem to auto publish evvvvery post on evvvery platform, I would like to be able to auto publish literally everything from stories to reels to permanent posts, and on every platform from the usual Facebook and Instagram to YouTube, Pinterest, TikTok and LinkedIn

Reason for choosing Later Social

Because we wanted to find an option that would cover more social media scheduling and insight along with the auto publishing etc. so we tried Later since it has lots of tips and info provided to help you be more successful with your social media usage.

Review Source

Simon M.  
Media Head  
Media Production  
Used the software for: 2+ years

### "The OG social media management tool"

July 15, 2022

5.0

Pros

Later is by far the most reliable social media scheduler we have ever used. We had it running for years before making a switch to a competing scheduler, but for any organization that is just starting out or has fewer accounts, this is by far the best option out there. From the calendar view to seamless posting on various platforms at the users most active time, make it a valuable investment for anyone who is serious about their social media game.

Cons

The number of scheduled posts per month was too low for us to continue using Later for large scale organizations.

Review Source

Fraser C.  
Founder and Publisher of Universe Today  
  
Used the software for: 2+ years

### "Organize and schedule your social media posts in advance"

April 11, 2018

4.0

It allows us to let a different guest astrophotographer post photos to our Instagram every day without a lot of work. An incredibly valuable tool that we totally rely on.

Pros

We let a different astrophotographer "take over" our Instagram account every day and post three of their pictures to our audience. Later makes this incredibly easy for astrophotographers to queue up their pictures (each of which is interacting with Later for the first time), but still gives us control over making sure they're good quality before we post them.

Cons

They have similar functionality for Twitter and Facebook but it's automatically, so it doesn't serve the same purpose for us.

Review Source

VR

Verified Reviewer  
Digital and Content Manager  
Professional Training & Coaching  
Used the software for: 2+ years

### "Later makes social scheduling a total breeze"

March 31, 2021

5.0

Later is an awesome tool that saves me loads of time. They also have great resources and tools available through their email newsletter that enhance the platform greatly.

Pros

I love that I can schedule for all of my social channels from one place. And their scheduling tool makes my social calendar completely visual, which I find really helpful.

Cons

It's a small complaint, but I don't love that some Instagram posts have to be manually published. The reason I use Later is to free me up from real-time posting, so it's a bit of an inconvenience for some posts to need that real-time attention.

Reason for choosing Later Social

Price and ease of use

Review Source

KD

Katie D.  
manager  
Sports  
Used the software for: 1-2 years

### "Simple but useful content planner"

November 1, 2022

4.0

It is a very simple, yet effective tool. I am sure there are other social planners with better features and analytics, however, for posting conveniently across multiple platforms, this is an affordable solution.

Pros

It allows me to post across multiple platforms at once, or schedule across multiple platforms for a future time.It has functions for auto hashtags and ensures the correct size of image depending on the media platform.Creating captions is more functional than some of the actual social sites.

Cons

The images do not connect straight to my iphone library, so I have to go through and upload them into a gallery first which is a small, but unecessary step.I still have to edit individual posts to ensure the correct character count, and that links are relevant and workIt would be better to suggest the best times for posting based on audience engagement and to give more analytics for posts.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Reason for choosing Later Social

Affordability and the size of our company

Review Source

VR

Verified Reviewer  
CMO  
Internet  
Used the software for: 1-2 years

### "We go faster using Later"

June 10, 2022

5.0

Pros

Our social media manager can not work without Later, simply it made our job easier. Manager everything from one space. In our case we have many rrss in different languages, we set up different set on Later and that's it, we can manage all our social media account from one panel.

Cons

All good, we are just happy using Later, we highly recommend it

Review Source

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