--- title: "Later Social Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Later Social Software - reviews, pricing plans, popular comparisons to other Social Media Marketing products and more." source_url: "https://www.capterra.com/p/152254/Later/" page_type: "product" language: "en" --- # Later Social Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Later Social ## What is Later Social? Later Social is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later Social helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more! ## What is Later Social used for? [Social Media Marketing](https://www.capterra.com/social-media-marketing-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/)[Social Media Management](https://www.capterra.com/social-media-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 399 user reviews Reviews sentiment Positive 87% Neutral 10% Negative 4% Pros & cons Automation and growth for small business Feed preview and visual organization Expensive plans and limited free tier Image quality and multi-photo limitations Starting price $25 Per User, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Social Media Marketing / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Later Social?[Manage this product listing](https://www.g2.com/products/later-social/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Later Social 4.4 (399) VS. [4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $25 per user, per month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (399) Ease Of Use 4.3 (5,194) Value For Money 4.3 (272) Value For Money 4.2 (3,638) Customer Service 4.3 (198) Customer Service 4.4 (3,667) ## Later Social alternatives [4.6 (6,116)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,220)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210721/Instagram/) [Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/) [4.6 (1,141)](https://www.capterra.com/p/210733/Snapchat/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210733/Snapchat/) [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3,473)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/159351/Zoho-Social/) [View all alternatives](https://www.capterra.com/p/152254/Later/alternatives/) ## FAQs about Later Social Overview ### What problems does Later Social solve? Later Social solves inconsistent posting, manual cross-platform publishing, and messy Instagram planning by giving marketers, small businesses, creators, and agencies a visual calendar, drag-and-drop scheduling, media library, and feed preview. It also fixes Instagram link limitations with Link in Bio, reducing lost traffic and helping ecommerce and content teams route followers to specific pages. Answer based on 182 reviews Overview ### Which roles and teams benefit most from Later Social? Later Social is most used by small business owners, founders, and CEOs who need streamlined social scheduling and visibility across brand accounts. Marketing teams, social media managers, and coordinators use it to plan campaigns, publish content, and track engagement, while creatives like photographers, designers, and bloggers organize visual posts and maintain consistent posting schedules. Answer based on 397 reviews Overview ### What company size and industries is Later Social built for? Later Social is designed for businesses of all sizes, but it is built primarily for small businesses, which make up 91% of reviewers, especially in Marketing and Advertising at 22%. It also appears in Arts and Crafts and Health, Wellness and Fitness at 5% each, mainly for social media marketing. Answer based on 399 reviews Features and Usability ### What are the key features of Later Social? Later Social includes core scheduling and publishing features such as post scheduling, automated publishing, and calendar management across multiple social accounts. Its differentiators include a visual Instagram planner with grid preview, content library with image storage, saved captions and hashtag tools, plus analytics for engagement tracking and best posting times. Answer based on 178 reviews Overview ### Is Later Social good for managing multiple social accounts? Later Social works well for managing multiple social accounts from one dashboard, especially for small businesses, freelancers, and social media teams. It helps organize calendars, media, captions, and cross-platform publishing, but some users find the interface busy, want deeper automation, or need support for more channels and advanced post types. Answer based on 170 reviews Integrations ### Which third-party tools and platforms does Later Social integrate with? Later Social integrates with Instagram, Twitter/X, Pinterest, TikTok, and Meta for Business. Reviewer mentions also confirm Facebook connectivity through Facebook Apps and Tabs, with occasional mention of monday.com AI Work Platform. The strongest integrations center on social publishing and scheduling across Instagram, Facebook, Twitter/X, Pinterest, and TikTok. Answer based on 232 reviews Getting Started and Support ### How easy is it to onboard and train a team on Later Social? Later Social is generally quick to learn for marketers, freelancers, and small teams, thanks to a clean interface and visual calendar. Training is available through webinars, videos, and documentation. Nontechnical users can get comfortable after a few tutorials, while some admins and new users need more time for scheduling details and setup. Answer based on 11 reviews Getting Started and Support ### What customer support options does Later Social offer, and how do users rate the experience? Later Social offers email/help desk, chat, an FAQ/forum, and a knowledge base. Users often describe the articles, tutorials, and support team as helpful, fast, and effective, but many others report delayed replies, inconsistent follow-up, refund and billing frustrations, and difficulty getting urgent issues resolved when the platform has problems. Answer based on 42 reviews Features and Usability ### How well does Later Social handle post scheduling? Later Social makes post scheduling easy for most marketing teams, creators, and small businesses across several social platforms. The visual calendar, drag-and-drop planner, auto posting, and feed preview help with planning ahead, though some users run into plan limits, missing post types, connection refreshes, or occasional scheduling glitches. Answer based on 178 reviews ## Who uses Later Social? Based on Capterra reviews from the past 5 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Automation and growth for small business 100% positive reviews out of 38 Most reviewers describe small business features as time-saving, easy to use, and effective for organic growth. Ali Andreina A. Community Manager, 11 - 50 employees. "I don't need to be in the office to access the platform, that gives a lot of freedom." Expensive plans and limited free tier 44% negative reviews out of 90 Some users say pricing is high, with advanced features locked behind costly plans and restrictive free options. Feed preview and visual organization 97% positive reviews out of 31 Most reviewers indicate visual planning helps maintain a cohesive Instagram feed and simplifies content scheduling. Image quality and multi-photo limitations 37% negative reviews out of 59 Some users report image posting issues, including blurry uploads, cropping problems, and no auto-posting for carousels. Drag-and-drop content calendar 100% positive reviews out of 25 Most reviewers find calendar view enables quick scheduling, easy post management, and improved content organization. Hanna O. Multimedia Manager, 2 - 10 employees. "I like Later's calendar layout, it makes it easy to see where your posts are scheduled, see what you have scheduled when, and editing your posts is relatively simple on Later's interface." Slow and unresponsive support 59% negative reviews out of 37 Most reviewers describe customer support as difficult to reach, slow to respond, and lacking helpful solutions. ## Features AI summary Based on 9,439 Social Media Marketing reviews Capterra data shows that buyers of Social Media Marketing software rank the following features as their top priorities: - **Social Media Integration** (**51%** of reviewers rated this feature as critical) - **Social Promotion** (**43%**) - **Post Scheduling** (**44%**) Later Social supports all three of the features reviewers value most: **Social Media Integration**, **Social Promotion**, and **Post Scheduling**. Together, these capabilities help businesses connect their social channels, plan and publish content on time, and run promotional efforts more effectively, allowing teams to manage campaigns with better consistency and reach. Social Media Integration 4.3 (48) 81.25% of 48 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Social Promotion 4.0 (22) 72.73% of 22 reviewers that rated this feature as important or highly important Market event via social media tools Post Scheduling 4.5 (105) 68.57% of 105 reviewers that rated this feature as important or highly important With this capability, you can schedule posts across various platforms and visualize your content calendar. Users think scheduling is intuitive, time-saving, and helpful for consistent posting, though some mention limitations with carousels and stories. Automated Publishing 4.4 (97) 64.95% of 97 reviewers that rated this feature as important or highly important This aspect lets you automate posting across platforms, saving time and effort. Some reviewers find it reliable and convenient, but note limitations with certain post types and occasional issues with failed or manual posts. Multi-Account Management 4.4 (78) 66.67% of 78 reviewers that rated this feature as important or highly important Later Social offers you the ability to manage multiple social media accounts for different brands or clients in one place. Reviewers appreciate how easy it is to switch between accounts and platforms like Instagram, Facebook, Twitter, and Pinterest. Content Management 4.2 (85) 55.29% of 85 reviewers that rated this feature as important or highly important You get organized content storage, categorization, and easy scheduling with Later. Reviewers indicate it's helpful for uploading, sorting, and managing media, though some mention the need for better folder organization and occasional slow uploads. Later Social 18 features ### All Features - Automated Publishing: This aspect lets you automate posting across platforms, saving time and effort. Some reviewers find it reliable and convenient, but note limitations with certain post types and occasional issues with failed or manual posts. - Automated Scheduling: Automatically create schedules based on business needs or employee availability and qualifications - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Content Library: Centralized repository to store content and assets - Content Management: You get organized content storage, categorization, and easy scheduling with Later. Reviewers indicate it's helpful for uploading, sorting, and managing media, though some mention the need for better folder organization and occasional slow uploads. - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Image Library: Store and manage images - Multi-Account Management: Later Social offers you the ability to manage multiple social media accounts for different brands or clients in one place. Reviewers appreciate how easy it is to switch between accounts and platforms like Instagram, Facebook, Twitter, and Pinterest. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Post Scheduling: With this capability, you can schedule posts across various platforms and visualize your content calendar. Users think scheduling is intuitive, time-saving, and helpful for consistent posting, though some mention limitations with carousels and stories. - Reporting/Analytics: It gives you accessible analytics to track post performance, engagement, and trends. Reviewers appreciate the clear, easy-to-understand reports and the ability to quickly assess what content works best for their audience. - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes --- Get Advice We can help you find the software with the features you need. Features 4.3 (399) 4.3 Based on 399 reviews ## Pricing Value for money 4.3 (272) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/152254/Later/pricing/) Starter $25.00 Growth $50.00 Scale $110.00 Value for money 4.3 (272) 4.3 Based on 272 reviews ## Integrations [ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (198) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (198) 4.3 Based on 198 reviews ## User reviews Overall rating 4.4 Based on 399 reviews Filter by rating 5(240) 4(107) 3(38) 2(10) 1(4) Mentioned topic Sorted by most recent Kelly M. Content Creator Podcaster Marketing and Advertising ### "Later is ok for the bare minimum" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 July 9, 2026 Overall it's good but I wish the free version had more features. I haven't experienced any posts not going through when scheduled. Pros Later is easy to learn there is a free version and I make that work for me for now. Account management is easy, it's separated into groups. Cons A lot of the features I need like analytics and hashtags are only available with the paid tier. You only get 12 Instagram posts with the free version. Content creation is easy but sometimes the pictures on Instagram turn out blurry when posting. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) I needed another scheduling tool for my additional clients and I tried Later. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ML Maddison L. Senior Project Manager Marketing and Advertising ### "Easy Scheduling Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 23, 2026 We've been using later organically for almost two years for both ourselves and clients to publish didn't content across different platforms. Very helpful in terms of mapping out content in advance. Pros Later is super user-friendly and it is very easy to schedule organic content out to multiple platforms at one time. The overview also is nice so you can see a birds eye view of where things are at. Cons At what point you were able to leave comments - this feature going away felt like a loss. Our QA specialist used to leave comments as edits for our team. Removing this feature made things more manual. Alternatives considered [Airtable](https://www.capterra.com/p/146652/Airtable/) [Buffer](https://www.capterra.com/p/143492/Buffer/) Reasons for choosing Later Social Comparing the platforms it seemed to be the option to best fit our needs. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HM Hannah M. Marketing Coordinator Publishing ### "Great scheduling platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 15, 2025 Overall my experience with Later has been positive! It makes planning and scheduling content straightforward and visual, however some features like analytics and multi-account management can feel a bit limited... Pros What I like most about Later is how visual and intuitive it is. I can plan my feed, schedule posts easily, and drag and drop content, which makes managing social media so much simpler. Cons What I don’t like about Later is that some features (like analytics and hashtag suggestions) they feel limited compared to other tools, and it can be a bit clunky when managing multiple accounts. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MD Maxence D. Community Manager Internet ### "C’est fiable et facile à utiliser" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 12, 2025 Pros Later se définit très bien par son nom, il permet une planification accrue des posts sur toutes les plateformes sociales que vous utilisez. C'est très facile d'intégrer vos comptes sociaux surtout si vous êtes inscrit par Google. Cons Bien que l'intégration des comptes sociaux soit facile à faire avec Google Sign, avec le classique email et mot de passe c'est un peu compliqué. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FM Fiona M. Director Marketing and Advertising ### "Love Later!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 22, 2025 Overall experience is 99/100 for Later. I’ve tried other scheduling programs but this is by far the best. Pros Later is so easy to use and the visual grid is excellent - it’s also super easy to manage multiple profiles and multiple client social accounts. There are so many features from drafts to analytics to the linkin bio Cons It’s missing LinkedIn analytics which would make it perfect and I’d love to be able to auto post stories on Instagram but otherwise all good. Switched from [Facebook Creator Studio](https://www.capterra.com/p/247876/Facebook-Creator-Studio/) Later had far more features and much better customer service. Alternatives considered [Metricool](https://www.capterra.com/p/203702/Metricool/) [Loomly](https://www.capterra.com/p/166498/Loomly/) [Planoly](https://www.capterra.com/p/213003/PLANOLY/) Reasons for choosing Later Social Ease of use, features and pricing were the most important factors. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PT PAUL T. Community manager Paper & Forest Products ### "La qualité des images sur le plan gratuit " 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 27, 2025 Juste après quelques tutos son utilisation devient très facile, il est le meilleur outil de planification de post, un vrai gain de temps Pros Later comme son nom le permet de planifier pour plus tard vos posts sur LinkedIn et Facebook, possibilité de le faire sur plusieurs jours ou semaines. Avec une souscription, on peut intégrer des images de haute définition Cons La version gratuite nous limite sur une qualité d'image assez médiocre et dans la chronologie des plannings Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LB Lauren B. Lead Content Creator Information Technology and Services ### "Not satisfied" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 April 16, 2025 I used to use Later before switching to other services. It was decent but I needed more. Pros I had to start using a different service since Later only allows planning for social media posting in a fairly simple way. Cons It lacks many intuitive functionalities I discovered while trying new services, so I switched to Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LG Laura G. Social Media Manager Internet ### "Mon expérience avec Later" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 31, 2025 Je suis satisfait de son utilisation et je le recommande Pros Parmi les points forts, Later permet de programmer les planifier et de gérer les posts sur les réseaux sociaux Cons Je n’ai rencontre aucune anomalie ou bugs dans mon utilisations, il reste un tres bon choix pour tout les avantages et son prix Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AF Allie F. Social Media Associate Education Management ### "The very best scheduling tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 16, 2025 I love it and couldn’t do my job without it. Pros This program is amazing. I am able to easily schedule content across platforms seamlessly. Cons I wish there were more specific and accurate analytics. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Company decided to spend less money on social media software. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SR Skyler R. Freelance Social Media Specialist Marketing and Advertising ### "Better than Hootsuite" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 4, 2024 I use Later for my acupuncture client to ensure all of her social media posts are published weekly. I have really enjoyed the easy to use drag an drop scheduler. I used to use Hootsuite but I won't go back due to the affordability and ease of use! Pros \-Integrations with so many platforms including Pinterest, YouTube & Instagram reels which aren't always supported with other platforms - I love the calendar lay out and how I can just simply drag and drop to reschedule posts when needed Cons I love everything about Later. However, I do wish it supported even more platforms like up and rising social platforms such as Gab. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) I switched from Hootsuite because Later was cheaper! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/152254/Later/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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