# Page 2 | Later Social Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Later Social the right Social Media Marketing solution for you? Explore 398 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152254/Later/reviews --- Later Social 4.4 (398) [View alternatives](https://www.capterra.com/p/152254/Later/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Later Social ## Showing most helpful reviews Showing 26-50 of 398 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use PT PAUL T. Community manager Paper & Forest Products Used the software for: 6-12 months ### "La qualité des images sur le plan gratuit " April 27, 2025 3.0 Juste après quelques tutos son utilisation devient très facile, il est le meilleur outil de planification de post, un vrai gain de temps Pros Later comme son nom le permet de planifier pour plus tard vos posts sur LinkedIn et Facebook, possibilité de le faire sur plusieurs jours ou semaines. Avec une souscription, on peut intégrer des images de haute définition Cons La version gratuite nous limite sur une qualité d'image assez médiocre et dans la chronologie des plannings Review Source MD Maxence D. Community Manager Internet Used the software for: 1-2 years ### "C’est fiable et facile à utiliser" August 12, 2025 5.0 Pros Later se définit très bien par son nom, il permet une planification accrue des posts sur toutes les plateformes sociales que vous utilisez. C'est très facile d'intégrer vos comptes sociaux surtout si vous êtes inscrit par Google. Cons Bien que l'intégration des comptes sociaux soit facile à faire avec Google Sign, avec le classique email et mot de passe c'est un peu compliqué. Review Source LG Laura G. Social Media Manager Internet Used the software for: 2+ years ### "Mon expérience avec Later" March 31, 2025 5.0 Je suis satisfait de son utilisation et je le recommande Pros Parmi les points forts, Later permet de programmer les planifier et de gérer les posts sur les réseaux sociaux Cons Je n’ai rencontre aucune anomalie ou bugs dans mon utilisations, il reste un tres bon choix pour tout les avantages et son prix Review Source KS Katelyn S. Chief Wingwoman Marketing and Advertising Used the software for: 1-2 years ### "Decent social scheduler, but not the best I've used" September 1, 2024 4.0 Pros Easy to schedule content, and rearrange my content calendar with drag/drop features. Cons Was often slow and didn't support all of the platforms I needed to post to, so I needed to use multiple scheduling tools. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite became far too expensive for my client's needs. Review Source BR Bryan R. Marketing Director Hospitality Used the software for: Less than 6 months ### "Small but decent social tool if you're just getting started" September 12, 2024 3.0 Used it for a small time but ended up moving to other platforms Pros Posting and Scheduling was fairly simple Cons Lacks a lot of functionality of other services Review Source VD Valentina D. owner Veterinary Used the software for: Less than 6 months ### "Improve billing transparency, cancellation options, and expand video capabilities: " July 30, 2024 2.0 Their lack of flexibility in customer service is concerning. Pros The features initially seemed promising, my experience after the free trial has been disappointing. Cons I was automatically enrolled in the most expensive plan after the trial, despite not selecting that option. This felt deceptive. To make matters worse, when I noticed the charge for the second month and immediately contacted support, I was unable to cancel or even receive a prorated refund. This lack of flexibility and customer service is concerning. Additionally, the 59-second video limit is restrictive for content creators like myself. It forces me to post some videos directly, defeating the purpose of using a scheduling app. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Later Social The integration set up seemed easier than other platforms Review Source PJ Pierre-Olivier J. CEO Internet Used the software for: Less than 6 months ### "Worst company ever" May 31, 2024 1.0 Pros NONE, they will scam you at the end with their refund policy, it's when you ask to get a refund that you see the thru value of a company. Cons Worst company ever, be carefull with their "refund policy" they will scam you ! This is their policy "In Later, each of our paid plans is set to renew automatically at the end of the billing cycle unless it is cancelled. we consider refunds within the first 7 days of your first invoice" Company that do automatic renewal are scammy, they just hope you will forget about it or not read the fine print where it is writen that it will automaticly renew your membership. Review Source AN Anouar N. Marketing Online in Youtube All Social Media E-Learning Used the software for: 2+ years ### "The best of many social media scheduling tools." May 5, 2023 5.0 My experience is at its best and I would advise anyone to try it at the beginning of the Free Trail, which has a duration of days and limited featuresI recommend this tool or search for other tools for those who want to enlarge their account on social networking sitesExcellent experience. Pros A useful tool that does not have time and wants to schedule publications on social networking sites, as we know that social networking sites need a lot of time in order to enlarge in terms of interaction and followers, and the secret is that you must be active daily for a year or two after you have a large number of followers and a large interaction after which you can publish Just twice a weekThis is a useful tool that shortens the time and effort, only allocating a week, two weeks, or a month, and scheduling publications for months or years, but you must know the topics required by the followers to analyze and study in order to publish for them exactly what they wantThis is a beautiful marketing plan. This is a nice tool, but there are also better ones. There are several tools. You can publish a post before placing it in order to schedule a description for it, hashtags and reels that can be published, or pictures or videos and stories. Cons Prices seem expensive to me. I wish they would check the prices so that they target all peopleAnd it provides the ability to create a few accounts and social networking sites in paid plans that appear to me illogical and inappropriate, for example in the Starter plan1 Social Set1 User Review Source VR Verified Reviewer Sales Business Supplies and Equipment Used the software for: 1-2 years ### "Un servizio semplice e pratico " October 28, 2023 5.0 Utilizzo Later da almeno due anni per organizzare la comunicazione social della mia attività, lo trovo semplice da usare, molto comodo e intuitivo e mi ha risolto un problema di gestione anche non essendo un social media manager. Pros Mi piace molto la semplicità di utilizzo, ho provato diversi servizi di questo tipo e later trovo che sia molto intuitivo. Cons Migliorerei il caricamento dei file media di tipo video e gif. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Later Social L'ho scelto per la sua semplicità e chiarezza dell'interfaccia. Review Source Darien C. Youth Pastor Religious Institutions Used the software for: 1-2 years ### "Well designed Social Media Management platform with a fatal flaw" January 21, 2020 4.0 Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products. Pros Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them. Cons While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted. With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram. As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform. Alternatives considered [Buffer](https://www.capterra.com/p/143492/Buffer/) Reason for choosing Later Social Originally chose Later over Buffer for the features available and the easier user-interface Review Source LP Laura P. Production Coordinator Media Production Used the software for: Less than 6 months ### "More a scheduling app that anything else" September 19, 2019 2.0 I think it's a good tool to schedule posts os stories that you have previously designed and edited. It'd not very helpful when it comes to tag or mention a large number of people which is quite important if you collaborate with lots of different teams and accounts in your business. Overall, it'd be more helpful if the usability was a bit more similar to what you find on Instagram, however I guess it's just a question of getting used to it (although the predictive keyboard would be a great help). Pros Later is quite useful to have an idea of what your progression is in terms on followers and reactions. What I like the most about it is the preview option that lets you have a better idea of how your posts would look like . There aren't many other apps that offer you such a useful view. Obviously we also like the fact that lets you schedule all your posts and in general is very intuitive and easy to use. I like how it relays on visual structures to plan your feed. It doesn't overcomplicate things which is very handy. Customer service is also really good. Cons All the analytics part of it is really helpful. However, I think it would improve if it could give more details about the overall engagement of our profile. This means it would be great if we could have graphics that sum up all the reactions ( reactions for our stories, posts and clicks on our link all together). One thing I would also improve is to allow the option of uploading more than one still per post. At the moment every time we want to post a few pictures together we need to do it through out phone. I'd also add predictive text when it comes to tag or mention any of our contacts (at the moment you have to enter the full name of everyone, an it takes way longer than doing it though Instagram, specially when you need to tag a lot of people). I'd also like to have the option for adding text to our stories. At the moment Lates lets you crop or apply filters to your stories but it doesn't let you add text or gifs as you would do directly on Instagram. Alternatives considered [Sendible](https://www.capterra.com/p/130894/Sendible/)[Iconosquare](https://www.capterra.com/p/166110/Iconosquare/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Later Social We liked the idea having hashtag suggestions and it didn't take us long to find out how easy it is to use. It's good to have a social media plan and also make sure we follow it. It kind of makes you be a bit more perseverant with your feed and commit to it. We also really like the idea of having an overview of how our posts will look like. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) My team used to have a Hotsuite account before I joined them. They weren't very happy with it as it's more technical and less user friendly. After 5 months using Later we still thing it's worth for the price we pay. However we still posts many of our content directly through Instagram as sometimes it's easier (specially when it comes to Stories or multiple pictures in one post). Review Source MR Maggie R. Marketing Coordinator Non-Profit Organization Management Used the software for: 6-12 months ### "Useful, but not very practical" February 15, 2023 4.0 The software could definitely be useful for smaller organizations or individuals who are publishing plenty of content, but the UX was rather complicated and ended up taking me more time to plan and schedule content for automatic publishing than it would have taken me to actually publish the content manually. Pros For me, the low price was the most appealing part of Later. It has many of the same functions as more expensive content publishing and scheduling apps but is very reasonable, especially for small businesses that need to schedule content far in advance. Cons I ran into many hurdles when trying to automate/schedule Instagram stories and tag people on LinkedIn, which is ultimately what made me decide to leave. With that being said, it appears that this is a problem with the API limitations of the social media platforms rather than Later itself, but it was still a dealbreaker. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Later Social Cheaper price Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Notion](https://www.capterra.com/p/186596/Notion/) Cheaper alternative Review Source DB Donae B. Writer Entertainment Used the software for: 1-2 years ### "Review of Later " September 23, 2022 5.0 Overall it’s a great tool to use and helps me to get my content on my social media easily and more effectively. I highly recommend them. Pros I love everything about this software. I have used it to manage all my social media platforms. I like the ability to plan my content on a daily basis once, then upload them to all my platforms at a scheduled time. I also love the Instagram planning feature that enable my content to flow seamlessly. I also like the Instagram link in bio feature for posts. It helps me to provide links for my blog and other related features on my website. Cons I do not like the price that I have to pay and wish it was more affordable, especially for low budget companies. They use to initially offer at least 30 posts for all social media platforms on the free plan but took that option away. I would love for them to include that again. Review Source Laura G. Manager, Lead Photographer Photography Used the software for: 2+ years ### "Gave me My Life Back!!!" March 7, 2019 5.0 Later has legitimately changed the way I do business and how I think about social media as a whole. Social media is not a burden anymore, but something that I am very intentional with, I keep my media organized, I get it scheduled, I find it joyful and not a drag to deal with and I owe this all to Later. Major kudos to the Later team for making such an amazing platform! Pros Later is unbelievably EASY to use! Whether you choose weekly or monthly view, , scheduling with Later could not be any easier!! I have Pinterest, Facebook and Instagram, plus you can connect Twitter as well. They now have scheduling for Insta Stories which is a REALLY BIG DEAL!!! The analytics tools are pure gold because they will help you see exactly how your posts are performing and focus on how to steer your campaigns moving forward. The newly released hashtags analytics will also let you see exactly how well each and every hashtag you're using is performing, so you'll know if you should be using them or research more and replace those hashtags with new ones. Especially if you are handling multiple accounts across a multitude of platforms, and you want to stay on top of your social media, Later is ABSOLUTELY a tool that anyone with a business should use nowadays!!! Cons I started using Later about two years ago and I can already tell how much they have evolved in just the two years since I've been a user. in the beginning they did not have a placeholder for images, just in case I just had an idea and had the text/copy, but would add the image later. Well, they just rolled this out. So this is just one example of one shortcoming I used to not like about the software, but they are making huge huge strides in constantly improving the platform! Review Source AA Austin A. Photographer Photography Used the software for: 1-2 years ### "An absolute game changer!!!" January 5, 2022 5.0 Later helps me manage my social media presence. I love the blog and emails I get also keeping me up to date on social media trends, Instagram's algorithm and more! Pros Scheduling my social media posts has to be the greatest thing I could have ever done for my business. I no longer have to think each day about if I've posted, what I'm going to post, what time to post it, or even remember what hashtags I like to use. Now I take an hour each week to schedule my posts for the week at whatever time I want them to post, add my caption and saved hashtags and then I can focus my energy on the rest of my business! Cons I would love for multi-photo posts to be able to auto publish on Instagram like they can on Facebook. It's not a huge inconvenience but that would be the one thing I would like to see improve. Review Source TB Thierry B. IT engineer Computer Software Used the software for: 2+ years ### "Quite expensive tool, but works fine" December 13, 2022 4.0 I used Later nicely for years, until they decided to change existing plans and raise the price dramatically. Due to that, I started to search for alternatives, and I've found out that these days, you can archive more than 90 percent of the same things directly with Meta (FaceBook and Instagram), but for free !Also, the analytics looks great at first to see what is working or not, but again, the same tools are available in Facebook or Instagram directly now. So I'm not sure that I'll continue to work with Later for long still... Pros It was very useful to create and schedule post on FB and Instagram accounts.Analytics use to be good too. Cons Being a user for years, they suddenly raised their price drastically, for way less options that I had before.I understand that you can adjust prices according to the market, but changing completely the plans and options of an existing customer is clearly not nice. I have lost confidence with this product since then. Alternatives considered [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Buffer was more limited with the post and analytics tools. Review Source MK Monique K. Social Media Manager Photography Used the software for: 1-2 years ### "The best scheduler for instagram and twitter posts" August 5, 2021 5.0 I have to batch create content. I work for a photographer and I do one post a day for him. Later has helped grow the following by scheduling posts at good times of day to get a lot of engagement and it offers hashtag suggestions too. the best solution for a social media content creator. Pros I love how easy it is on Later either via browser or mobile app to simply upload your media and drag it into a day and write the post. it's easy to add a link in bio. you can also see the best times to post, and put the posts in that slot. it has been helpful to batch create weeks worth of posts at a time. Cons sometimes later "loses connection" with the social profiles for no reason and you need to reconnect and every now and then, the reconnect fails. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) this app was not "approved" by instagram and the algorithm was making sure the posts weren't being seen. Review Source MC Morgan C. Social Media and Content Specialist Maritime Used the software for: 1-2 years ### "Love Later!" August 5, 2021 5.0 My experience with Later has been great! Pros There are so many things that I love about Later! I love how easy it is to schedule posts and change the time and day if something changes. I also love how it tells me best times to post. Another one of my favorite things is the Preview tad that lets me see what my Instagram page looks like and would like with my scheduled posts. It's very helpful because every once in a while I notice two days in a row are too similar. Cons My least favorite things about Later are not really things that they can control, they are more limitations of Instagram, such as not being able to auto-publish multi-photo posts and stories. Reason for choosing Later Social I like their landing page for the bio link in Instagram better. Review Source VR Verified Reviewer National Sales & Project Manager Hospitality Used the software for: 1-2 years ### "Necessary Tool" May 27, 2022 4.0 Good piece of software that does it's job. Pros The price point is good, the product is easy to learn and there has been minimum downtime. I can schedule out my social media posts a month in advance which is always a good thing. The biggest reason I choose this software to be able to add a link in bio on every post. Since I do a lot of recipes, that was key. Cons Until recently, couldn't schedule carousels but that has been fixed. Now can't schedule reels which would be ideal. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Buffer couldn't give me individual links in bio for each post. Review Source Lawrence G. Digital Marketing Specialist Furniture Used the software for: 6-12 months ### "Great for social media management" August 11, 2022 5.0 I've used Later almost daily to schedule and manage my organization's social media presence. It is a very useful tool with many great features that is available for a price I haven't seen offered by any competitors. It is extremely detailed in its support for Instagram and Tik Tok as well (especially when scheduling stories), so if you're primarily using those platforms, you're sure to find Later to be extremely helpful. Pros It was extremely easy to schedule posts on several different accounts and manage media assets. Instagram analytics were also helpful in growing the company's following. It offers a lot of useful features for a relatively low price. Cons It could certainly use more detailed analytics for platforms other than Instagram and TikTok. I also wish there was a way to duplicate/clone posts. When managing pictures and images, it does not store the original file, and when editing pictures for different platform, there is no way to save custom settings. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[Semrush](https://www.capterra.com/p/151962/SEMrush/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Reason for choosing Later Social Amazing value for what it offers. Review Source VR Verified Reviewer HOT¿BED Gallery Intern Design Used the software for: 1-2 years ### "See Ya LATER, Competing Apps!" September 27, 2019 5.0 Overall, Later's been a great app to utilize. We tried Buffer, which didn't appeal to our experience style. Later's made it easy for us to post on multiple accounts and customize the scheduled posts. Later's helped us maintain a consistent social media presence in my organization's off-season time when our programming is spread out but we wanna show our relevance in the community. Pros How easy it is to use, that it's an industry standard, and the extra features in the subscription are actually worth the price. The free version is accessible to people new to social media marketing, which makes it easy for anyone to get social media marketing/communications experience. The interface makes it easy to visualize when posts are scheduled, which photos have or haven't been used yet, and which social networks the posts are scheduled for. On top of that, I love that each post can be customized based on a platform's post guidelines and, if you have different demographics for each network, you can tailor your first caption to whatever audience you're trying to appeal to. Cons The only issue I ran into with Later is trying to authorize Later to log into Facebook mostly because we have multiple admins on the organization's page. We ended up resolving it by finding out the only person allowed to authorize the two apps to combine info is the person with the email address tied to the Later account. It's a hassle to keep in mind, but a small one that can be relieved easily. Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Later has the user interface and experience that ended up working out for us more. Review Source RB Richelle B. Event Coordinator Fund-Raising Used the software for: Less than 6 months ### "The best scheduling platforms! " September 5, 2019 5.0 I have used other scheduling platforms in the past and Later is by far my favorite and has an number of great features. I would highly recommend using this software for both small and large organizations. It is a great way to collaborate with a large marketing/digital Strategy team or for an individual whose role is posting on social media. It will save you a lot of time and allow you to be creative with the preview and calendar feature. Pros Using Later you are able to schedule post throughout the week that will automatically be added to your feed. Another great feature is you can create a visual Instagram planner to see how content will look aesthetically and if it is on brand before posting. One of the best features with this software is you can link urls to photos that you are posting on your feed. Instead of having to change the link in you bio every time a new event or new article is posted, you can put the later link in your bio and every photo you put a link on using Later will show up. This has been an amazing feature for all the different events our company has going on that requires a customized url. Also very user friendly and easy to teach to new employees. Cons Currently we use Later for only Instagram, but our Facebook ad Twitter is also linked to the app as well. I have not tried posting onto these platforms yet using this software. One con is that it is tailored to work best with Instagram from what I have seen so far. It would be great for the app to work across all social media platforms. Alternatives considered [Buffer](https://www.capterra.com/p/143492/Buffer/) Reason for choosing Later Social Later is the best option due to the wide range of functions that are provided from adding urls, weekly scheduling calendars, the preview page and much more. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) The functionality of Hootsuite was not compatible with Instagram and sometimes Facebook depending on what content you were using. Hootsuite worked with scheduling on Twitter and sometime Facebook, but we always had to manually post on Instagram which is the main platform we use. For how much time it took to edit each post on each platform due to the way it was generated through Hootsuite, it was was easier for us to just post individually on each platform. Review Source MI Michelle I. CEO / Founder Publishing Used the software for: 2+ years ### "A gorgeous way to schedule your IG posts" October 19, 2023 5.0 Later is a gorgeous social scheduling platform. Seeing the feed right there on the dashboard is wonderful and something we've found specific to Later. Having used a number of other scheduling platforms, we can confidently say that Later is the prettiest. It's also intuitive and easy to use. Pros There are so many platforms available for scheduling to social media now, but what we love about Later is that it was the first to be allowed by IG and it has maintained the same quality level all these years, even with the expansion into posting to additional social platforms. The beauty and ease of Later hasn't been compromised with their expansion. Cons We enjoyed Later most when it was focused solely on IG. Not that their expansion to other platforms is a bad thing, it's just that we used it strictly for IG and other platforms for posting elsewhere, so now we were left with a duplication of services. Switched from [SmarterQueue](https://www.capterra.com/p/187198/Smarterqueue/)[Tailwind](https://www.capterra.com/p/228525/Tailwind/)[Planoly](https://www.capterra.com/p/213003/PLANOLY/) We've switched back and forth between platforms for social scheduling. We started with Planoly, then moved to Later because of the IG feed in the dashboard area and being able to move within the feed without having to reschedule / edit the post schedule. We currently use SmarterQueue and Tailwind for posting across all platforms and Pinterest specifically, but for IG we prefer Later. Review Source AB Angela B. Owner & Illustrator Retail Used the software for: 6-12 months ### "I Save Time with Later" January 21, 2021 5.0 This review is based on the free version of Later, although I am highly considering upgrading to a paid plan because I like the program so much and I will likely use it to schedule videos. Later has freed up my marketing time by posting to multiple social media sites, all from one program. The free plan gives many options, including posting to four social sites, storing an unlimited number of photos in the medial file, saved captions to use later, and calendar and photo planning. The paid versions offer the ability to add more social sets - great for those with multiple Instagram accounts. The paid versions also offer video (videos on social sites are huge now) and story scheduling, more in-depth Instagram analytics, and special suggestions for when to post. Pros Later saves me so much time. I love that I can add photos directly from my mobile device for Later use on other devices. The calendar view gives me a nice portrait of what I have scheduled, and the preview shot lets me see how things will look on my Instagram account once it goes out. There is even a Saved Captions ability available, so I don't have to copy and paste. The program integrates wonderfully with all the social sites, and I feel confident that posts go out when I need them to. Since the posts contain pictures, the app can edit the picture for each site's correct dimensions. Cons Later (all versions) only links to Instagram, Twitter, Facebook, and Pinterest. There are more social sites than those in marketing, and having the option to pick some of them would be nice. The free plan only offers 30 posts/month for your four social sites. That's not too bad if you only post once in a while to all, or frequently to one, but it adds up quickly. The analytics are limited in the free version and only really offer an extended review when you purchase the middle tier of the three paid options. Since I was most interested in my Instagram and Facebook analytics, I can those from Facebook's Business Manager for free. Switched from [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) Hootsuite was buggy when I used it. It also didn't offer as many social links for the free version. Review Source CS Cathy S. Self Emplyed Marketing and Advertising Used the software for: 2+ years ### "Life Saver! " April 28, 2022 5.0 Excellent. I requested a feature (schedule IG stories) and within a few months it was implemented! I was very happy to see that!@ Pros Later is a lifesaver for all digital marketers. I am a freelancer with multiple clients, and I use later to help organize, plan and schedule all my digital marketing assets. Later works seemlessly with IG, FB and Tik. Later offers both monthly and weekly calendar view so that you can get both a detailed and overall view of each accounts posts. Cons One feature I would like Later to consider implementing is "national SM holiday" reminders. It would be nice to see things like "Starwars Day" or "National Donut Day" already loaded onto their calendars - as a sort of reminder to myself to create content for that holiday (if you so chose) Alternatives considered [Preview](https://www.capterra.com/p/210408/Preview/) Review Source Similar Products Featured