HubSpot

HubSpot CRM


4.5 / 5
1658 reviews

Who Uses This Software?

The HubSpot CRM is ideal for small and medium-sized businesses (10-200 employees) that are constrained by spreadsheets but don't need much of the advanced features of complex enterprise-level CRMs.


Average Ratings

1658 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • HubSpot
  • www.hubspot.com/
  • Founded 2006
  • United States

About HubSpot CRM

Best for companies with 10-1,000 employees. Step into the 21st century with the HubSpot CRM, an easy to use CRM system that eliminates manual work and actually helps your sales team sell. It's free, and you can start using it right now. The HubSpot CRM allows you to keep all your contacts in one centralized, customizable database, automatically logs every interaction for you, and crawls the internet for you, keeping track of over 13M companies (and growing).


HubSpot CRM Features

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • Client Tracking
  • Contract Management
  • Forecasting
  • Project Management
  • Quote Management
  • Sales Management
  • Scheduling
  • Time Management
  • Account Alerts
  • Asset Management
  • Expense Tracking
  • Household Tracking
  • Influence Tracking
  • Lead Management
  • Marketing Management
  • Relationship Tracking
  • Team Assignments
  • Territory Management
  • Activity Tracking
  • Campaign Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • Call Center Management
  • Campaign Management
  • Contact Management
  • Customer Support
  • Document Management
  • Email Marketing
  • Interaction Tracking
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Scoring
  • List Management
  • Marketing Automation
  • Product Catalog
  • Project Management
  • Quotes / Proposals
  • Referral Tracking
  • Survey Management
  • Territory Management
  • Cataloging / Categorization
  • Customer Service Analytics
  • Customer Support Tracking
  • Email Response Control
  • Knowledge Management
  • Live Chat
  • Performance Metrics
  • Search
  • Self Service Portal

HubSpot CRM Reviews Recently Reviewed!


Love HubSpot

Nov 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: HubSpot is super easy to use and it's relatively easy to add users with specific access. This is great if you have review processes like ours. The new email WYSIWYG is much simpler to use now and for that alone, I'd recommend this tool. My team especially likes the calendar view for scheduling Social posts. This, by itself, has allowed my team to plan and schedule social posts up to three months out. We could go further, but choose not to.

Cons: If you have a lot of brands with corresponding websites and social channels, it is difficult to keep that all separate. HubSpot recently added subdomain functionality that is helping us with that, but it has not been extended yet to include social channels. I also wish we had the ability to tag items with multiple campaigns because occasionally I need to track two things (the brand associated and the event or promotion). Campaigns are one of the ways I use to distinguish between brands, especially with Social posts.

Overall: HubSpot is super easy to use and their educational support makes it even better. They not only tell you how to accomplish a task, they also provide the 'why' for the task. It is a tool that I use all day, everyday and the social functionality is some of the best I've ever seen. I love being able to review all of the activity in one pane and even like comments or respond in that same pane. I wish that direct or private messages to our pages were accessible here, but I do get everything else. If you are looking for a marketing tool that includes all of the digital components for your marketing plan, this is it. You won't find a single platform that is as easy to use and incorporates so many of the things we do.

HubSpot CRM its Free, Easy to Use and that makes it Extremely Useful

Nov 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: My favorite aspect of HubSpot CRM is the ability to track all activities and link it to other documents. This aspect combined with how quick and easy is to set a reminder for a follow-up call or email, helps me guarantee success with prospects and customers.

The second best aspect, in my opinion, it's the integration with the HubSpot marketing platform, since I can easily see the workflows that a potential client has had, the downloads that he has made and when he has made interactions in my websites.

But I know that for many people the fact that it is Free and that it connects to many 3rd party Apps, is it most important selling point. Though personally I've only connected it to WordPress websites and some Email Marketing platforms.

Lastly, something that I don't see people talk a lot about, is that the sales pipelines helps close more deals with less work, as it organizes and tracks every aspect and helps it grow and develop in the right direction.

Cons: Only two specific points comes to my mind.

The CRM lacks the ability to add multiple email addresses to a single contact record. Sometimes I start a conversation with a contact through a work email, but then sends some information through a secondary email address. Even though it is something small, I think it limits my capacity to contact.

And also the ability to merge companies would also be of great help, since HubSpot CRM does not have any tool to join the information of the contacts of different organizations.

Overall: I've used several instances of HubSpot CRM in jobs at different corporations as well as help set the CRM to a few clients in the past. The fact that it is Free and extremely easy to use has motivated me to recommend it to many friends, from the smallest individual contractors and freelancers to actually large companies.

Capterra loader

User-friendly software with great resources. I am a big fan

Oct 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Hubspot is user-friendly, attractive, and useful for different levels of expertise. We use it for the website, blog, social media, email, and CRM.

The content around the software is fantastic, with active blogs for different user groups, detailed guidance for how to use functionalities and what you could use them for, and templates to help you tackle projects. They provide a lot of resources to help you get the best out of Hubspot, and if you're stuck, the customer support is responsive and helpful.

Something I particularly like about Hubspot is how actively they are developing it. It seems to be every month that we receive an update of new features, functionality or integrations. They have recently added the ability to manage multiple currencies, which people had been really actively asking for on the community forum, and I was so pleased to see this added. Hubspot clearly listen to the feedback and suggestions from the community.

Cons: There are some things which are a bit inflexible. For example, the Industry field for Companies is very large and has a lot of industries which would never be relevant to us. I would like to be able to delete or at least hide features and information which we never use and would never use.

Our email is on Outlook Exchange, which unfortunately means we are unable to use some of Hubspot's functions, like being able to email from within the platform and the Meetings function, which I would love to be able to use.

Overall: I use it every day, and I am still constantly learning new things and finding new ways to use it and make my work easier. I am definitely a Hubspot champion.

Capterra loader

A must have for any business!

Sep 25, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: This software has made my life so much easier! With automatic email logging and the ability to make notes, log phone calls and other important documents, Hubspot keeps all of my important information in one place. Hubspot gives me the ability to store all my clients details, their company details and all my communication with them in one bit of software. This makes it easy to look back over whenever I need to and keep up to date with what's going on. Hubspot also has the ability to have multiple team members within one account. Although this isn't something I use currently, it is something I have used in the past. This feature is wonderful for all team members to see emails both incoming and outgoing from customers / clients and is a life saver for looking back over email / telephone communications say if a team member is off ill and their client needs looking after for a few days.

Hubspot has also been updated to comply with GDPR standards.

A key positive for Hubspot for me is the knowledge that my collected data will stay in Hubspot for as long as I keep the software. As I am looking to take on employees within the next year, these new team members will be able to learn about exiting customers / clients through the information stored in Hubspot.

Cons: It can be a little pricy for individuals. Personally, I went back to the free plan after not feeling I got my moneys worth out of the more advanced plan.

Hubspot doesn't always integrate with other software you may have, or sometimes it will integrate but not as well as you would like.

I use Spark email for OS. Although Hubspot does still track my outgoing and incoming email, if I BCC clients into an email, this isn't tracked in Hubspot. This can be a little annoying but it's not a deal breaker for me.

Overall: Overall, I would definitely recommend Hubspot to any business who wants to keep records of client data and communication.

HubSpot Partner Agency's Honest Review of the HubSpot CRM

Dec 13, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I love how everything about a contact is all in one place. From the first moment, they visit your website, to every conversion they've made on your website, all contacts with the company they've had, any meetings, calls, or emails. It's all right there in the Contact Record of the CRM.

This helps the marketing and sales team implement "Smarketing" in a seamless manner. Sales reps have all the marketing data in order to tailor their sales approach to a contact. Marketing has all the sales qualification necessities to add to their lead scoring system, so they can intelligently pass off marketing qualified leads to the sales team once they reach a specific score.

It tracks all the sales representative's performance, interactions, productivity and more. This helps sales managers know what their team is doing and how well they are doing at all times.

You also have a Deals section, where you can track all sales opportunities that have potential to become a customer and their path to either becoming a customer or a lost sales opportunity. That gives HubSpot the ability to better forecast your sales month-to-month for bottom line reports.

I love how you can call a contact directly from their contact record in the CRM, record it, take notes, and see all the information in front of you while you're speaking to them. That helps sales professionals increase their sales calls productivity and outcomes.

The HubSpot CRM can also integrate with your Gmail and Office 365.

Cons: The downside to the CRM is the limitation of integrating with your Gmail or Office 365. If you do not have your email or business hosted by Google/Gmail or Office 365, then it cannot fully integrate into your email system. The ability to have all the features of the HubSpot CRM right within your Inbox saves a lot of time and hassle of having to open up the HubSpot CRM and perform your tasks and communications there with a SQL.

There's the option to use IMAP with Microsoft Exchange if your company is hosted by another platform but still uses Microsoft 16 Exchange for your email service. But the drawback to this is that it is a bumpy road to setting up, and you do not have all the features and capabilities that you would have normally with Office 365 and a Business Gmail Account.

The price is also a common issue. HubSpot offers a free CRM but there are great limitations to this free CRM. It forces you to pay for the Sales Pro which is costly to add on to your other costs for the HubSpot platform such as the HubSpot CMS, MAP & Marketing.

With that being said, there are other CRMs that integrate with the HubSpot platform as an alternative and cheaper solution to having a robust CRM. The best one I have seen accomplish this is the BlueCamroo CRM.

Overall: Time, Insights and the most personalized communications with any Sales Qualified Leads assigned to me. I can see what website pages they have viewed, the emails they opened or click on, the content offers they have downloaded, their social media profiles and their company information.

This is really useful when you are trying to reach a contact but not come across as "salesy" or "sleazy." You can tailor your outreach to the things you know they are most interested in because the HubSpot CRM gives you all that information in one single Contact Record.

The tracking capabilities are as great as the HubSpot Marketing Platform's tracking capabilities. This makes the entire cycle of creating brand awareness and expertise to increase your sales opportunities and customers, so simple and seamless.

You can tie everything back to the overall ROI for your business, which is what most executives care about. They need bottom-line results, and the HubSpot CRM already provides you with these bottom line reports with charts, numbers and professional look.

Inbound Marketing Exec using HubSpot on a daily basis

Mar 30, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: CRM is completely free, until you want to upgrade and add more features.

Really easy way to easily keep track of all contact and see what actions they have been taking.

Very intuitive tool.

Helpful snapshot of metrics with the dashboards.

Cons: There are only a few cons to the HubSpot CRM - sometimes it can be slow at loading changes to the database and occasionally it does crash and needs to be refreshed multiple times before it returns to normal.

There is a big jump in price (from free) to adding on the additional features such as reporting features.

Overall: I am an inbound marketing exec who uses HubSpot on a daily basis. The company I work for, Strategic IC, is a B2B digital marketing agency that helps clients generate qualified leads via inbound marketing and sales, social media and open source web development. We are a Platinum Certified HubSpot partner and therefore also promote the use of HubSpot to our own clients. We use HubSpot to run various different Inbound campaigns, and create lots of landing pages, blogs, workflows etc through HubSpot. HubSpot is used throughout the whole of the company and is a very easy and intelligent tool to use.

The biggest pro is that the HubSpot CRM is completely free! It is well worth using and trying out to see if it suits all of your needs before upgrading to any other packages. I find the CRM tool to be very intuitive - it really helps when tracking what a contact has been doing, for example if an email has been delivered into their inbox, or whether they have read the email etc. Additionally, the dashboards provided by the CRM are a very helpful snapshot of your metrics, however I do feel they could provide a lot more depth.

There are only a few cons to the HubSpot CRM - sometimes it can be slow at loading changes to the database and occasionally it does crash and needs to be refreshed multiple times before it returns to normal. Also there is a big jump in price (from free) to add on the reporting features, which can put some clients off upgrading the tool further.

Recommendations to other buyers: Try before you buy! The CRM is free, only upgrade if you feel it is necessary. I think the CRM would be suitable for both small and larger businesses.

Capterra loader

HubSpot CRM Review

Nov 14, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: HubSpot CRM really is a one-stop shop for marketing, from email integration and project management to blogging and landing pages. There are so many functions and a great library of resources/videos (and HubSpot Academy) to learn the basics of each part. Technical support has been outstanding, as well.

Cons: While the library of resources/videos and HubSpot Academy is amazing, what lacks - sometimes significantly so - is the actual hands-on application of that learning. One example (of many): activating/including social media channels on an email. The actual ins and outs of doing that aren't fully explained in articles/videos, at least not in a way that walks you through the process. If you don't have a great understanding of templates, design manager, and similar features - at least for me - it's a real challenge. Calling or emailing support often results in receiving a link to an article or video that I've already watched a few times.

Overall: HubSpot is an excellent option for a business or marketing team that wants to benefit from automation, cutting-edge instruction and trends, and overall excellent technical support. While the above entry about what I like least about the software is lengthy, it's still possible to get the help I need by making a call or two. If there was more attention to providing practical application of academy certificates/lessons I'd be able to say HubSpot is 100 percent user-friendly.

Perhaps my perception is different from some others because I was brand-new to marketing 18 months ago after a three-decade plus career as a print journalist. I imagine that someone who already has a basic, working knowledge of CRM platforms would find this one less challenging.

I highly and gladly recommend HubSpot CRM.

Capterra loader

Without HubSpot CRM we would still have one of those old plastered CRMs that do not help the seller

Jan 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: We are 20 people and CRM is the cornerstone of every communication and interaction with the customer: HubSpot CRM has allowed us to rediscover the centrality of the individual - contact, without having to get lost among various software and email accounts

On the contact we find logging in automatic: the emails sent and the answers to these emails, phone calls and scheduled appointments (which also go into Google Calendar). For us, it is an out-of-the-ordinary tool for this timeline on the contact, that allows us to "know" even prospects with which other people in the company have never had anything to do.

The deals are also a very well thought out and easy to manage tool.

The fact that the basic functions are free and there is no cost per seat ... well, it makes it an extraordinary tool

Cons: In order to have access to complete and in-depth reporting, ie a Business Intelligence able to show all information and data to understand various aspects of our company, we have to go towards advanced paid-level reporting. Not bad considering that everything else is free.

Overall: We work all more aligned, we do not lose any information on the customer, we can trace the history of the various points of cotnatto that a customer or a prospect has had with the different departments, we simplify the life and work becomes less stressful with this tool under but no.

In addition, integration with the marketing side makes it fly, allowing a truly segmentation of contacts based on their behavior and interactions with our digital content.

Capterra loader

An amazing option for a free CRM, but don't expect a ton of bells and whistles

Oct 10, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: My favorite thing about this software is that it's free. It made choosing a CRM an easy decision, and we have stuck with it since we made it. I like that it's easy to customize just about anything in terms of fields and that there are no limits on doing that.

I also enjoy the templates and email tracking feature, which supposedly has a limit in the free account but I somehow continue to get notifications when people open my emails.

Another favorite aspect that keeps me coming back to it is the Deals area - having a kanban board for deals is immensely helpful, and we use that heavily along with quota and forecasting reports related to it. There isn't a better way to get a snapshot on how your business is doing than to just look a kanban board of all your open deals and where they are in the pipeline.

Cons: Some of the software can seem a bit old and clunky, like a lot of CRMs. I miss the social autofilling options that Prosperworks has, and I don't find there to be anything particularly special about the user interface. Lists of contacts and navigating through a profile doesn't look especially modern, but it does get the job done.

It's hard to be upset with any of those issues though because well, it's free. For free, it does an amazing job.

Overall: The biggest benefit is getting a fleshed out CRM without spending a dime. For a small organization, this is a huge benefit because you can start immediately implementing the CRM and getting into the habit of taking notes and managing customers. Later on you might want to migrate to a different CRM, but in the meantime, this is a no risk situation to get started and actually is better than a lot of paid CRMs out there.

Capterra loader

Top CRM for many reasons

Oct 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The user tracking functionalities out-of-the-box are unmatched. It's very easy to track what leads do in your website and it's random-to-known lead matching technology is great. Building your website within the HubSpot ecosystem will yield a fast website that is easy to edit, that follows SEO best practices and is extremely stable all around. And the marketing automation features are simply one of the best in the industry.

Cons: The reporting functionalities aren't great. There are many small little details and limitations in different tools that doesn't make sense to most folks and makes you wonder why HubSpot doesn't allow it. Sometimes implementing conversion goal tracking from other systems isn't as easy as it could be. Lastly, some of the pricing tiers and features don't make complete sense to me and the software can get pretty expensive if you have too many contacts in your database.

Overall: I have 4+ years of experience using HubSpot, day in and day out, and have used it extensively both in-house and with multiple clients of all different sizes. I also have significant experience with other CRMs including Marketo, Pardot, and Salesforce. I say that HubSpot is still the top CRM and marketing software platform in the industry for the features listed above, but also for their responsive and fast-acting customer support team. Overall I highly recommend HubSpot.

Non-Profit Excels with HubSpot

Nov 24, 2014
5/5
Overall

5 / 5
Ease of Use

4.5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I like that HubSpot practices what it preaches. They educate customers (and the public) in inbound marketing techniques, the very techniques they're using themselves to earn customers! The product itself is easy to use and intuitive. Whenever we think up something we want to do (a specific tactic or approach), we always know that HubSpot can accommodate that idea. What I like best is the seamless way in which we can manage all of our blogging, website, social media, and enews all in one platform and see all of the analytics in that same place. Everyday we are logging into Hubspot to schedule social media posts, blogs, edit automated workflows, and more. Other staff use the tool for a monthly touchpoint email they send to their lists of contacts. And weekly, we send our FatherSource enewsletter from within HubSpot using the email templates. Further, HubSpot integrates with our Salesforce CRM, and provides valuable information to our sales staff, which can help them better help our customers/potential customers. We assign leads that come through HubSpot and feed into Salesforce for personal follow-up from NFI staff.

Cons: As for what I like least: nothing! Seriously. We couldn't be as successful as we are today without this tool. We have two people managing our marketing and Hubspot acts as a third person. Before HubSpot we were using Constant Contact, The Raisers Edge contact database, Blogspot, and Blackbaud Net Community for our website, and posting separately on twitter, Facebook, and linked in. Now we can do all of this in one place! If I had to choose one thing I like least, it's that there is a not a plug-in for drafting, distributing, and monitoring press releases and incorporating them into overall marketing campaigns. I think HubSpot could help us be more efficient in this way. Fortunately, this deficiency isn't not really a major concern for us.

Recommendations to other buyers: I suggest considering all of the marketing tasks you and your team does on a weekly basis and evaluate whether the tool you are considering can a) save you time and b) allow you to report on all of your work in one place. HubSpot saves us tons of time, because all of the aspects of any campaign are located within one system. There's no jumping around to disparate systems to complete tasks and measure success. Also, be sure thats it's easy to use for anyone in your office, even those who are less technology-savvy.

Capterra loader

HubSpot CRM it's Simple, Powerful and the best system for Sales and marketing to work in together.

Oct 03, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: To start off with Hubspot is Simple and Powerful. With their easy to use interface, you can get the overview and contact information you need and this is even customizable per user.

Hubspot also offers a great In-Sync with their Marketing, sales and service Hub, because all systems use the same database.

Hubspot is a great solution that offers a product for business with a growth ambition and is able to grow along with them

HubSpot CRM (and other tools) are constantly in development, so features that you miss might come soon. it's great to work with a tool that adapts to the changing demand and technology.

Cons: In my opinion there are no real cons for working with Hubspot. But there is something you have to consider (or learn to live with). Hubspot is a fast-moving company that releases new features on in a fast passed.

the downside of this is that new features are not as must buildout as you should wish they were.

Overall: HubSpot CRM it's Simple, Powerful and able to scale with your organisation, what more can you wish for? Not only the platform offers a great experience, but the support is great as well. They have great idea's and are always there to help you out.

of course, they have some small isues every once in a wile, but it's all wel wordt it

Nice tool for business communication

Jul 17, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Comments: The tool is unusual in terms of use at the beginning. We have gone through a lot of pieces of training and read a lot of documentation, and finally, we have increased the number of customers by to 20 percent thanks to improved communication. The support team has helped us a lot. The program is suitable for marketing purposes only in the most expensive version, all others are only partially designed for that, so consider it when choosing the best one for you. Generally, there are no problems that can not be resolved, so give it a try.

Pros: "An excellent solution for those who want to keep everything on their eyes. Within this CRM program, you can manage communication, do marketing and collect statistics. Sales managers can monitor at which stage is the process of product promotion, how many deals are concluded, have info on them etc. You can also schedule e-mailing."

Cons: File storage is a bit complicated. They are difficult to find something using a search engine, as well as to replace files and especially attach them to messages. Emails often do not get to their addresses, therefore, we had to look for other services for correspondence. The interface causes some problems because it is not always convenient, for example, it is impossible to copy the contact information of customers. You just have to type it.

Capterra loader

Hubspot CRM is like Grandma's cookies... nothing else comes close.

May 10, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: This software is very comprehensive as far as data tracking contacts, keeping organized with what contacts different staff is assigned, and communication methods built-in with the CRM. The ease of use is incredibly well thought out and appreciated.

Cons: My only gripe is that this software doesn't cater more to non-profits. I wish I could track financial data and more "donor-esque" information, but even some of that I am manually able to add fields for. Definitely not for donor tracking, though.

Overall: HubSpot CRM integrates other softwares like Gmail, and keeps communication seemless between staff and leads. The very friendly interface is invaluable - it's hard enough having a lot to do, I'd rather not spend weeks trying to figure out how to use a CRM well - and the software is robust. I can assign team members to leads, create deadlines, and know every interaction that a lead has had with us, all in one location.

Vendor Response

by HubSpot on May 22, 2018

Hello James!

Thank you for finding the time to write such a detailed review of our product, we really appreciate your feedback!

I'm glad to hear that you find the CRM easy to use and comprehensive!

As far as room for improvement - I think your comments about making the product more nonprofit friendly are super interesting! If you have more ideas on this we would love to hear more about them at reviews@hubspot.com!

Thank you again James for the review!

Can't imagine Email without it!

Oct 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I love the Hubspot sidekick in my gmail and can't imagine not having it, to be honest. Great for tracking opens of my emails and logging communication records for each contact. From a sales/account side it's a godsend. I also like the use of templates and scheduling emails for future sending. I have recommended this tool to many people (clients, etc) so far.

Cons: One of the biggest reasons I signed up for the CRM tool was the ability to add prospects to my CRM with a click from the prospect's website. The little sprocket icon would always be floating on the side of my browser and if I wanted to add the website/company to the database, I clicked it, it pulled public info about them into one panel, and I added it all to the CRM. This feature has disappeared (I believe because of Europe's GDPR law) and that is a massive disappointment. I've been looking for a replacement ever since that feature disappeared. This might be more for the "Hubspot Sales" product but they all tie together. I also used to be able to search a global database of companies by industry, size, etc and add them to my sales prospecting list but that also disappeared. If I find something like that with similar email features, I will likely switch. Also many of the sidekick features are not available in Gmail mobile, only desktop, which is a bummer.

Perfect CRM for companies with straight forward sales cycles

Mar 02, 2017
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Ease of use

On the cloud

iOS App

Easy migration of information

Cons: You can´t have more than one owner per contact

Overall: I have been using Hubspot CRM for a year now. In my company we are seven different business units and each business unit is kind of ran like an independent company so the challenge to have them all in one CRM was compelling. Some of the business units had never have a CRM before and some other were using different ones: I had 3 using vTiger, a free Open Source CRM, and another one SAP.

I started the migration of CRM with the business unit with most experiencie on the use of vTiger CRM. The migration went on pretty smoothly for my surprise and mostly everyone was happy with the change specially because of the ease of use. I do had to create some training slides and get together all the sales group to train them, but after that session mostly everyone started working on the CRM without problems.

I then followed with the rest of the business units and Hubspot has been working perfectly, but.. I do have some complains from the users which have more to do with the way we do business than with the CRM itself.

Since we are different business units but usuaaly work with the same customers, we have a problem assigning one owner to each contact. We would need each contact to be able to have multiple owners that can help us create filters accordingly to the owner. Right now we are not able to do it and I have lots of complains about since because of it I need to have everyone being able to see or edit all contacts, not only the ones assigned to them.

Besides this, Hubspot CRM is a great tool and very easy of using.

We are still waiting for the App for Android though!

Simple, Powerful, Integrated, and In-Sync With Marketing

Mar 03, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Comments: We are a professional employer organization. We have a small sales team that is spread across the country. We have a small marketing team as well. Our sales team was not using our prior CRM. It felt like a tax they had to pay in order to make sales. This CRM actually helps them sell. They love using it. They like the simplicity and they like how it reduces the amount of manual data entry they have to do. We also were trying to find a way to build our proposal information gathering process into our CRM and the flexibility of this CRM and the integrations with things like google drive and zapier made it possible. Combining this tool with the HS marketing platform is just an incredible combination. Real time fully integrated databases with our sales and marketing team make us more in-sync. It has allows us to worry about selling and marketing instead of our data.

Pros: The built in notifications. The clean design. Visual drag and drop deal stages. Custom field options. Web form integrations. Other web app integrations. Sales tools. Timeline layout is great for contextual selling.

Cons: Early on there was some challenges with importing our old data into the tool because of their email requirements, but that has been resolved.

Recommendations to other buyers: Don't make a decision about your next CRM without taking a good look at this one. If you're a hubspot marketing platform user, there's no question that you should consider this as your CRM.

A comprehensive CRM system offering a full suite of functionality

Oct 02, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: It covers everything we want to do from Forms, Email Templates, and Landing Pages to Customer Surveys, Ticketing and Chatbots.

The free version offers a lot more functionality than I would expect and you can get quite far with it.

The paid features are competitively priced and are easy to pick up and use.

The support team is amazing, on chat, email or phone support, they always reply swiftly and their team all seem to be well versed with the product and able to assist with a wide range of issues.

New features are developed and rolled out regularly, and are not always at an additional cost.

Cons: The one gripe I currently have is the inability to separate viewing permissions for Contacts and Deals associated with those Contacts. In our specific context thats quite important.

However since we encountered this issue the separation of ownership of Contacts and Deals was implemented, so I am hopeful this will be amended in the near future.

Overall: The ability to track our leads from an earlier stage than we previously did is allowing us to analyse our earliest interactions with the customer and to devise new strategies to enhance that customer experience and identify which of our staff are really excelling.

We still need to take advantage of all the features available to us, but those that we have embraced have made our work a lot more simple and focussed on our core objectives.

We Love This Product

Mar 02, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Comments: We've been using this product since it was released. It has been constantly upgraded and new features are added all the time. For what we do, B2B sales, it is almost all we need. The fact it is integrated with the Hubspot Marketing means you do very little data entry. It takes less than an hour for us to set it up for new clients, compared to many, many months for other more complex systems we've implemented.

Strong Points:

Does a lot of work for you, keeping you from having do a lot of data entry. The meetings tool has resulted in a lot of customer engagement that would have not happened without it.

The templates and sequences are a great help and really make you think about what you want to say and how you want to say it to customers.

The ability to modify the Sales Pipeline stages is very helpful and the ability to create different sales pipelines is also very critical.

The available free training is also a great addition to the tool.

Weak Points:

The lack of a Configure, Price and Quote system means you have to buy a third party system if you want to actually be able to close deals from within the tool.

The mobile app is constantly being improved but needs a few additional pieces of functionality.

The ability to call from within the app is great however, it lacks the management systems large volume call centers require. It isn't really the same as an Inbound Call Center application and users should bear that in mind.

HubSpot is a valuable tool for the Marketing department.

Oct 02, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: HubSpot is great because it's an all-inclusive software for our marketing needs. We use HubSpot for all of our emails, blogs, and landing pages. The Workflows tool allows us to easily track lead engagement. We're able to manage and track our marketing efforts like never before. I find HubSpot much easier to use than WordPress, where our website is hosted. Possibly the best part of using HubSpot is the customer support! At times the wait can be long, but I always reach an actual person, and they are so helpful and nice! If they don't know how to do something they always look into it and get back to you via email. They're lifesavers!

Cons: The software can do so much that there is still a lot to learn. When creating contacts HubSpot has a tendency to fill in the missing information with what it can find on the internet, which is not always accurate. Sometimes there are features I would like to use that HubSpot doesn't have, like it only allows one level of progressive profiling in forms, and one level of subtasks in Projects. Sometimes the Design Manager and Page Editor can be difficult to work with.

Overall: When I first started my job I took many of the HubSpot Academy courses, which was similar to taking an online marketing course in college. This helped me to gain an understanding of the software. With HubSpot we are able to easily monitor leads throughout the buyer's journey, as they move down the funnel. We can keep track of all of our tasks and deadlines, and provide content to our viewers.

Great for Enterprise B2B

Apr 24, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Easy to use, good range of integrations, closed loop reporting, good training and support - clarity on responsibility for all our team across departments.

Cons: Not much - it would be nice to see a few more integrations with other CRM and sales platforms, and other 3rd party tools like chat, but there are always new updates such as these being rolled out by HubSpot.

Overall: As agency partners, we use and recommend HubSpot, and have been using the whole growth stack for a around 3 years.

With Hubspot we now have a fully integrated platform that it used by all members of the company across all teams - aligning sales and marketing.

With HubSpot sales everyone in the business - not just sales -gains clarity on what's in the pipeline, what the priorities are, how qualified each lead is - and we can track all nurture actions and engagements back easily.

If you're planning to do inbound marketing and sales effectively this software gives you all you need in one spot.

In addition to the sales platform and CRM, we use huspot to manage out marketing - bear in mind that everything is hubspot is closed loop so we can align out sales efforts with our content management, social management, paid ads, marketing automation, reporting and more.

Recommendations to other buyers: If you're looking to align your teams and boost the quality of your nurture and opportunities this platform can help.

Great as an add-on for the marketing software

Mar 02, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: I love that my interactions with a client easily can be shared with the sales team

The permission levels make sense on the sales side for access to Marketing modules as well

The emails send reliably with great tracking features

Cons: It is expensive if you are looking at it as strictly a CRM- it does take on a lot of other parts of your business development and outreach- so consider that

You do need to have at least one committed user in the software, keeping up to date on the new features and how to use it

Overall: This is a great value-added service for the Hubspot website hosting and CMS. I am not sure of how useful it would be as a stand-alone product. The add-ons for Microsoft Outlook and Google Chrome browsers are work being installed and loaded every time you start these applications.

You do get some great insights into the activity of leads, prospects, and customers. Emails sent have reports that beat most CRM and Email delivery systems in that you can see within the record how contacts are interacting with your emails and content.

The HubSpot CRM made it easy for me to suggest moving our marketing automation needs to HubSpot as it adds another level of information for my salespeople in that we are all using the same contact records and can easily share information.

Recommendations to other buyers: HubSpot makes a great product- the CRM just made it easier to convince the higher-ups that this was the CMS that we should switch to with its ability to one day replace or integrate in with the tools that the sales team is using.

Wish I'd Found It Sooner

Sep 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: HubSpot CRM is great! There's lots of options for customising contact and company properties, including the forms that appear when a user of the CRM creates or views the users.

The ability to filter by company properties to view contacts who belong to companies matching those filters is really useful for us and other systems we've tried struggled to do this.

So many products integrate with HubSpot, and the tools for managing communications really help keep the whole team up to date with what's going on with each of our clients.

Cons: As with all standard software each user invariably wants to use it differently. Especially when the users of the software are spread across different sectors, and HubSpot seems to be used across them all.

The biggest challenge we face is the way HubSpot handles contacts who are at multiple organisations. There's a partial workaround that they have developed since the problem was raised which is good, but it can cause a bit of a headache sometimes.

Overall: We were looking for a more unified solution, rather than jamming different products together to achieve our goals, and HubSpot has moved us much further along in that. The integrations we do use are quite elegant and don't feel awkward to use.

So much so that one of the criteria I'll asses when looking at products is if it has a HubSpot integration.

Capterra loader

Great CRM for smaller teams, but they are steadily adding more features to make it more robust

Oct 17, 2018
4/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
Likely
Extremely
Likely

Pros: We switched from Zoho CRM. What I like most is that the CRM is so tightly integrated with the Hubspot marketing platform that it makes gathering context about a prospect before reaching out very easy. The interface is intuitive, and it integrates with Google Mail and Outlook, making adding and modify contacts, tasks, etc., very easy. It has a REST API so it is easy to integrate with other systems that do as well.

Cons: They need to focus on things like building quotes, adding a voicemail drop feature, and it can get to be pretty expensive with all the bells and whistles (the Enterprise edition).

Overall: We are solving forecasting, deal tracking, taking notes, assigning and completing tasks, automating workflows for things like sending emails when someone fills out a form on our website (which is also hosted on Hubspot). Overall it has been very positive and helps our team be more productive and improve the alignment of sales and marketing, which is more crucial than even as customers are travelling further and further down the buying journey before ever reaching out to a sales rep, so having good content and the ability to target prospects in a way that is more customized to their demonstrated interest its very compelling.

Finally - a CRM for Smarketing

Apr 13, 2016
4/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: As a marketer, I already liked the HubSpot CRM because it made a lot of sense to me. However, I was totally sold on it the moment my sales rep said "it's just so much easier to use than everything I've used before." Seeing my sales rep actually USE the CRM and not skip inputing information in fields or anything is so great. Plus, a lot of things that are manual (even with an integrated system like HubSpot and Salesforce) are just already done for him in the HubSpot CRM. The whole HubSpot sales suite (including what was formerly called Sidekick) makes our jobs easier and saves us time. In fact, because of the way we have everything set up, every time a PPC lead comes in and my sales rep qualifies and then responds to it - I can see in the contact's timeline if the person has opened the email yet or not! Overall, it's just a really great tool that's so user-friendly the sales reps will actually use it.

Pros: The HubSpot CRM is built for the mind of a sales rep. It is meant to be usable and it truly is. I used to have sales reps forgetting fields, skipping fields, being late on reports, etc. But with the HubSpot CRM everything is seamless, easy, and we can all find what we need. Plus, with the new inbound sales certification I know my sales reps will use the software in an inbound way to sell the way people want to be sold to now.

Cons: The only cons I have are that the reporting is still lacking.. With the reports add on it's better but this should really be included with the CRM or at least included if you're using the HubSpot marketing piece already. Also, it can sometimes be difficult to differentiate offline sources from online/inbound sources unless you're looking at a report broken down by sources. There's not really an easy way that I've found to show all "marketing generated leads" that weren't prospected by sales, within your other reports.

Happy HubSpot User

Oct 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: It gives you everything you need to be a successful marketer. From social scheduling to full blown email automation, there are a handful of tools that will help you improve your marketing efforts while saving time.

On the CRM side, our sales people are truly starting to see the benefit. They are using features such as Tasks to keep themselves organized, and Sequences to automate time-consuming email follow ups. Most importantly, the CRM has helped us connect our marketing efforts to bottom-line revenue, which is why we purchased the software in the first place.

Cons: There is some useful functionality missing. For instance, it would benefit me greatly if HubSpot could track Marketing email replies. Many of my sales reps have been working with their customers for 20+ years, so instead of clicking a CTA button or link, they tend to reply to an email.

This hurts us in workflows because there have been several occasions where a contact should have been unenrolled because an email was replied to. However, since HubSpot can't track that, the contacts whom replied end up receiving the next email in the workflow instead of being unenrolled, causing them confusion and making us look crazy.

Overall: It has been great. Our department is very lean, so HubSpot helps us accomplish more than we thought we were capable of. Our sales people were a bit hesitant at first, but now they are starting to see how helpful HubSpot can be for them.

Capterra loader

Our Marketing Department Runs on HubSpot

Oct 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Most? Probably how it has transformed our business, starting with marketing and extending subsequently to sales and service. By adopting the inbound methodology and using the tools and instructions made available to us, we've been able to triple our website traffic, double our email newsletter subscriber list and bring in more leads (and customers) than ever before - in 2 years. I also like how intuitive, easy to use and well-supported the software is. At the same time, it's constantly being updated and becoming a more robust platform. So it could work for both novice and experienced marketers.

Cons: Hard to say, but if I had to pick something I would like to see more functionality with the automated workflows tool. Perhaps a better way to organize contacts who you want to enroll in multiple workflows.

Overall: Smooth. It was a huge upgrade from our previous (legacy) CRM which was siloed and clunky. It's great how you don't have to pay for more users to access the CRM. So anyone at our company can view contact records and activity without us having to pay for an extra seat (unless we want to give them Pro tools).

Capterra loader

Love that it ties marketing/Inbound, sales into one easy to use platform

May 04, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: The ease of use, the ability to customize my view, snippets and templates under the sales upgrade are helpful too. Decent reporting

Cons: Don't like that you can't assign a task to more than one person, the formatting of the email doesn't work & don't like that you can create customized tags which would allow us to filter results based off the tag

Overall: Ties all of our sales and marketing efforts together. Great for remote teams like WebPunch. We like it but wish it had some small features/improvements.

Vendor Response

by HubSpot on May 09, 2018

Hello Ginger!

Thank you for leaving us this detailed review! We really appreciate being able to receive your feedback on our product!

I'm glad to hear that you have found our product easy to use and the customization abilities to be valuable!

As far a your comment about tagging multiple people in tasks, I would highly suggest giving the ideas forum post at the link below an upvote: https://community.hubspot.com/t5/HubSpot-Ideas/Assign-task-to-multiple-people/idi-p/11096

In addition, I would love to hear more about your idea for customizable tags that could allow for more advanced filtering.

If you are open to continuing the conversation, we would love to hear from you at the email address provided.

Thank you again for your review Ginger!

Great Tool if You Can Afford It

Nov 13, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: It integrates many different tools and aspects of marketing seamlessly, allows for reports that show ROI and help guide our strategy. The tools have a steep learning curve, but within a few months become second nature and very easy to use. Being able to have your website, social media, blog and email campaigns all tied together with each other and into your CRM is powerful. I continue to discover new benefits from Hubspot and they continue to add features that are relevant and keep us on the frontlines of the technologies that make marketing possible for a small business. Plus, Hubspot encourages customer feedback to help determine future improvements. So if a feature or tool isn't available now, it may very well be in the future based on your feedback.

Cons: Hubspot can be prohibitively expensive. It's pricing is based on how many email addresses you have in your CRM, which has its logic but also a strong downside.

Overall: Hubspot makes my job easier and allows me to present metrics that 1. help shape our strategy based on what's working, and 2. prove my work has value. Without Hubspot, our efforts would be hindered and proving the ROI of our work would be very difficult and/or time-consuming. The customer service at Hubspot has been awesome (and much improved from my experience several years ago). Their team is responsive, helpful, patient and thorough. Plus they have many options for communicating with their team.

Capterra loader

Best CRM and CSM Available

Nov 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: The website builder is phenomenal. As a designer, I feel zero limitations. Hubspot allows me to create user-friendly web pages without sacrificing creative control. I've worked with plenty of CMSs and website builders in the past like WordPress, Drupal, SquareSpace, and Wix, and I'd heavily prefer Hubspot to all of them.

The email builder is also the best thing I've used in that area. I HATE building emails because you have to code them like it's 1994. But Hubspot does so much of the heavy lifting that I can quickly build templates without having to spend days coding and testing.

Cons: HubDB is great, but I wish it was a little easier to create filters and searches. It requires more back-end development knowledge than I'd like. I also wish you could reorder rows.

The page builder is so good, that it sometimes makes the email builder feel a little clunky... especially with regards to flexible content. That being said, the email builder is still the best thing I've used out there.

Finally, as of writing this, a lot of the documentation is a little outdated since Hubspot launched a major update to it's Design Editor this year.

Fantastic Free CRM

Jun 20, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I used the free version of their CRM and it was fantastic! Most CRMs cost a fortune and this satisfied all my needs and didn't cost a penny. I was surprised with all the features and functionality given it was a free product. Not only did it store all my leads along with titles, companies and my notes, but I was able to create custom breakdowns and create different views to sort those lists. I highly recommend this product for anyone with a smaller team but still need to keep track of conversations and pipeline.

Cons: I could imagine in a larger more complex organization you would have needs this version could be too basic for (plus you would likely need additional seats) but for what I've been using it for, it has been perfect! There was a bit of a learning curve in the beginning while I was setting the system up that required me to go back a fix things multiple times, but that was all user error. I am sure there are great tutorials on their website that could have saved me some time had I utilized them.

Overall: I was able to organize all my contacts and accounts. We were utilizing Google Sheets prior and as you can imagine it was not the most efficient or effective.

Next level of customer interaction and management.

Sep 23, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: With all the proper advertising and product management, the growth of a business still cannot be ensured unless the visiting audience is being converted into customers. HubSpot CRM takes care of the relationship of the brand with the customers. It involves contact management, company records, calls, meetings and deals to cater to the growing needs of the customers. It also creates an opportunity for discussions and chats with the targeted audience which can be extremely instrumental for the growth of the business. It is available as a free product which is the greatest advantage over all other features. It has collaboration and integration with relevant software like Gmail and other Windows-based applications.

Cons: Other CRMs like Pipedrive displays the contact details even on the deals page but in HubSpot CRM, I have to go back to the contacts page to see the contact details. The customer service doesn't always send a response in a timely manner.

Capterra loader

Keeping track of leads, tracking their activity, marketing automation, automatic reporting.

Nov 16, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Very easy way to keep track of all leads no matter what business you are involved in. We use HubSpot to completely automate our marketing drip process. Simply put together a couple email templates (the software provides recommendations based on what you type) and build a sequence to put all those templates together into a scheduled drip process. From there you can select any prospect by email and start them in the sequence. They will continue to receive the emails you have built out along the timeline you set, allowing you to focus on other areas of your business rather than typing out multiple emails!

Cons: I wish there was a way for a user to send out a mass email easily to a group of my prospects instead of having to do it one by one. Not a big deal, but just something that would be nice to have for the purposes of prospecting.

Overall: Keep track of leads/customers, track emails to see what is getting the most opens/clicks, completely automate email drip campaigns to drive inbound traffic, etc.

There IS such a thing as a free lunch....

Sep 09, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: I was tasked with kicking off our sales process and investigate various sales intelligence tools including a CRM. Being a prior SF user and familiar with their platform, I figured we would settle on their product. After mulling the idea, I began looking for a more "comprehensive" system that would provide more features without the need for additional add-ons. Being familiar with Hubspot and their marketing suite I was pleasantly surprised to learn they offered a free CRM as well. Because it was free I almost wrote it off thinking there was a catch but after seeing all it provided I couldn't resist giving it a try. In short, AMAZING! Not only was the UI easy to learn, we able to sync our outbound emails to automatically create new contacts based on the recipients domain. The included email tracking feature (sidekick) and customized follow up alerts have helped boost our productive 10x. It has been a while since we started using Hubspots CRM and I see no reason to go anywhere else.

Cons: Aside from the limited "opened" notifications from the tracked emails, this CRM is pretty versatile. The inability to integrate with our PBX phone system was a bummer but not deal breaker. All-in-all, this is perfect starter CRM or even one for the long haul.

The CRM That Just Simply Works!

Mar 10, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Comments: I use HubSpot to manage my clients and potential clients, as well as tracking my marketing attempts. The CRM tool is amazing and my favorite piece is the integration with Gmail. Using notifications, HubSpot tells me when my messages have been opened by the recipient. It helps me keep track of the effectiveness of my messages at all times.

Pros: HubSpot's biggest pro here is the fact that their CRM product is free... always! But it gets better because HubSpot can integrate this free product with their other products such as Sales and Marketing. It's integration with Gmail gives you real-time status on what is happening with your emails. This feature is also available for Outlook users. HubSpot also provides company insights to your newly added contacts. Using some of the data you enter for your contact, HubSpot is able to mine for additional details on that contact from public records, allowing you to have a more complete view of your contact.

Cons: There is a slight learning curve to how the program works. Not that it is difficult, but that it is not as intuitive. But fear not, their support and resources are great in assisting with that, should you encounter any issues.

HubSpot has made handling clients marketing a breeze

Jul 27, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love having different portals for each client so no confusion happens. My other favorite thing about HubSpot is the education it provides. I've gotten multiple certifications through the HubSpot Academy and plan to continue. I would suggest it to any upcoming Marketing/Advertising employee. I love being able to create, schedule, and measure my company/client social media posts all in one place. Landing pages are easy to make and the metrics are even better.

Cons: The only thing I can complain about when it comes to HubSpot is the design. As a designer, when working with things like blog posts or landing pages it can be very frustrating. Its almost like they made the simple things harder.

Overall: There are too many benefits to list in the 2500 word count, as a social media director, I love being able to create, schedule, and measure my social media posts all in one place. Knowing that a client converted from a certain Instagram post is a great insight and has made our social media marketing not only easier but more successful as well. I love the education side as well. I've taken advantage of a ton of the certificates which have been a great learning experience but they are an even better talking piece when at a networking event. Also, they have built up my certificate resume tremendously. I even participated in the FB messenger social media quiz and thought that was a great idea to get users involved!

For being a 100% free CRM, Hubspot is incredibly well built

Dec 14, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: First of all, it's 100% free, which is astounding considering how powerful and well built of a tool it is. It is a full-featured CRM. No partial functionality where you have to pay to get access to the full. No catches.

We used to manage support through a jury-rigged Gmail account and sales through Salesforce, and we replaced both of those with Hubspot, using it as a combination of CRM as well as support ticketing management, and that is a system that has worked well for us even through scaling from a 5 person support team to more than double the size.

Cons: There's no single pain point that stands out as significant. The general comment I have is that with any system meant to accomplish such a huge, complex part of a business, there are always going to be 100 things that can be tweaked and improved. Credit to Hubspot, they are often making updates and their support team and knowledge base is fantastic.

Comprehensive Tool for Marketing and Tracking

Oct 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: It allows me and my small team to accomplish a lot of tasks all in one place, and then track the results of our efforts. Prior to having this software, we needed at least 4 other platforms - none of which talked to eachother - to get the same things done without the ability to track them all together. This is a huge time saver, and money saver, since we can evaluate results easier and faster.

Cons: I wish I had the time to really understand all of the benefits the software offers. The company provides amazing educational resources, but I feel that I'm only using 75% of what I could be because I can't seem to make the time to dive deeper into the material. With that said, it's more of a problem with me than the software!

Overall: HubSpot CRM has allowed us to reach a larger audience, and then better understand that audience through analytics. The software has made it faster and easier to tailor messaging and focus our attention on activities that drive the most results.

Best CRM Out There!

Mar 10, 2016
4/5
Overall

4 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: As a HubSpot Partnered Agency we were already using HubSpots marketing suite. However our sales team were not quite aligned with marketing and were not given insights on the leads that our marketing team had. There was a lot of manual work needed to ensure our database remained accurate and this was sometimes frustrating. With the release of the Hubspot CRM it meant our sales team could work more closely with marketing. Our marketing team could nurture leads to be sales ready, assist a sales team member to a lead allowing sales to be notifed straight away and jump into the CRM with all its tools and insights to help progress the sale. It has been the perfect solution for us.

Pros: With its gmail integration, our sales team have been able to continue to contact leads as they normally would. When tracked, our emails are recorded within a contacts record in the CRM along with this leads interactions with us, from page views, to form submission as well as surveys completed and events attended, just to name just a few of the available interactions. We can then associate these contacts with any given deal within the CRM. The deals app within the CRM allows us to visually move our deals along a workflow until closed. The beauty of having contacts associated with these deals is that once the deal is closed, the lead then automatically becomes a customers which then allows us to report with a greater level of accuracy.

Cons: Sometimes the main contact database can take a lot of getting used to. It is as if my screen is sometimes too small for the CRM itself which means I need to scroll a lot of the time.

Capterra loader

An ltrntv wy t sv tm wrjng wth svrl ltfrms

Dec 05, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Th trum d s tht yu d nt nd t mlmnt nd dmnstr t lst svn dffrnt mrktng systms. Only th rmry nlyss llws us t stt tht usng n HubSt, yu n rfus t urhs nd surt suh systms s Mlhm r nlgs fr mss sgmntd mls, Wrdrss r blggng nlgs, Trll, OmnFus nd thr tsk mngrs, t.

Cons: W hvn't dntfd ny drwbks ftr svrl mnths f wrk. Rlly, w fnd fntst ts flxbl djustmnt f busnss rsss. Fr xml, n f ur ustmrs ndd utmt sndng f sl lttr t ths usrs wh rd mr thn fv rtls n th st. nd w sly d wth th tsk wth th HubSt's hl. Hr s nthr xml f ustmzbl busnss rss. W md th ntrnl rrt ntwrk ntfy sllrs wht nfrmtn tntl lnt frm thr busnss shr s vwng n thr wbst.

Best CRM both paid and free

Apr 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Hubspots crm is the #1 CRM of choice. We have used both the free and paid version and highly recommend either option! If you need a call option than the paid version will suit your needs.

Cons: The crm is great but you will not receive the best support unless you're a paying customer. Makes sense but we were looking to become a paid customer and they wouldn't answer my questions because I was on the free plan at the time.

Vendor Response

by HubSpot on April 22, 2018

Hello Mary!

Thank you for taking the time to review another one of our products - we really appreciate it!

I'm so glad to hear that you think HubSpot is the #1 CRM of choice, I have to say I agree with you!

As far as room for improvement - I'm sorry to hear about this issues you encountered with support when trying to become a paid customer. Unfortunately, phone and web support are currently only available for paid customers so that we can keep our free products free.

If you would like to talk more about this feel free to email us at the email address provided!

Thank you again for the nice review Mary.

Capterra loader

HubSpot is the heart and soul of our company.

Oct 23, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: HubSpot offers a variety of tool for everyone. Even if you've never ventured outside of email marketing, HubSpot can guide you through the process of learning other inbound marketing techniques to truly help grow your business.

There support team is the best I've seen in years of CRM software. Our organization used salesforce as a tool for engaging with leads, and there was nothing worse than having to get in touch with their support team. HubSpot is just the opposite. There are friendly people that pick up the phone in just seconds, and can point you in he right direction. Their guidance is clear and they are easy to understand.

Best software ever! We are never going back!

Cons: It takes some time to get to know the ins and outs of the software. But no need to worry because HubSpot offers training sessions for its members to learn the skills they need in order to succeed.

Easy, seamless tool for the HubSpot user

Aug 15, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Comments: My team and I invested in Salesforce quite some time ago. We found the tool to be a bit too complicated to use and just generally more than what we needed. It became a very expensive place to store our sales data. Since becoming a HubSpot customer, we migrated over to the HubSpot CRM and have loved it. In the tool we can track the progress we are making on the marketing side along with the sales actions taken. It is beyond helpful having all that information in one place.

Pros: Anyone can log in and have the tool figured out in minutes (especially if you are already used to how the HubSpot tools work). It is very visual, fun even, to use and track deals. It integrates with google docs, which is what we use to send out estimates to clients and prospects. Again, all that information then collects in one place. Anyone on my team can log in and see exactly where we are at in the sales cycle.

Cons: I work on a sales team of 4 people, of which, I am the only full-time sales/marketer. I cannot vouch for the tool on an enterprise level. If you are needing a super robust tool, this may not be the best fit. Although, I can't forsee there being anything that I would need to do that I couldn't use this tool for.

Recommendations to other buyers: If you are a HubSpot customer, this is a no-brainer. If you are not and need an easy to use CRM that integrates with email tracking and other awesome sales tools, its worth the free install.

Great for small usage, but can get expensive

Oct 31, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: HubSpot really does deliver a host of neat features in a free package - from basic CRM functionality to store contacts, but also customer support tools, such as live chat and support tickets. Its extensive, and growing, range of features continually adds additional benefits.

It is a simple to use platform for the most part, with an easily understood layout of Contacts and Deals.

Cons: Anything outside of small usage can add up to huge costs fairly quickly, especially tools such as e-mail tracking. So while it is largely promoted as being free, for anyone wanting a little more out of HubSpot, it can easily become an expensive tool.

For small businesses who are used to using spreadsheets as their CRM, a move to HubSpot can prove challenging, as it lacks inline editing tools, instead requiring a user to click into multiple steps to modify simple details about a contact.

Overall: Overall, HubSpot offers a great array of features to support growing businesses and offers the opportunity for it to grow with them and scale easily. While it can come at a cost, its tools are often very useful, both as a CRM and a sales tool, making it a key tool to have in your backpocket.

I recommend HubSpot for small businesses who need easy integrations and a fairly simple interface to work with.

HubSpot is helpful and the training videos are super helpful. It does get glitches often

Apr 13, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I like that Hubspot has a sense of humor, it helps make this easy and fun to use. Snippets and templates and sequences are so helpful! Even when there are issues, your team handles it very quickly and we're back to work in no time!

Cons: You can't see info for your contacts if you're in the deals section. phone connectivity is spotty - it randomly stops working often.

Overall: This has helped me reach out to many clients. the tools help me manage my time much better and work SMARTER, NOT HARDER. I look forward to using this software for my personal side business as well.

Vendor Response

by HubSpot on April 19, 2018

Hello Brittany!

We really appreciate you taking the time to write this review - it is great to hear that you find the software to be not only helpful, but also fun!

I personally love the snippets and templates tools so I am glad to hear that you do too!

As far as the glitches you have been encountering periodically - when these do occur do you typically find that you call into Support or will file an email ticket? If you do both do you have a preference?

If you think of any other comments or concerns please feel free to send them our way at the email provided.

Thank you again for taking the time to write this review Brittany!

Probably the most complete CRM tool in the market

Nov 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Hubspot is probably the most complete CRM tool in the market. So far, it exceeds our needs and any time we identify an additional need, we quickly find a way to achieve it in Hubspot. We have implemented the platform across all our countries and each has different needs and teams with different levels of know-how, responsibilities and profiles. Each country is able to use the platform to suit their needs and derives great value from it.

Plus, it has an extensive knowledge base - from lessons to how-tos, any question we have can quickly be answered.

Cons: Lack of useful social media management tools. While Hubspot comes with some social media functionality, it doesn't cover some basic needs like the ability to mention people on Linkedin (maybe because of Linkedin's api limitations), accurate previewing of posts, all options for video posting as available when publishing directly in the channels, listening funcionality only for Twitter.

Overall: We have completely transformed our technical architecture with Hubspot as the central platform and we have this constant feeling that, while we are already seeing the results and value of the change, there's still a lot of potential we'll uncover from current features and new releases.

We absolutely love our HubSpot, and are active users of the marketing, CRM, and sales tools.

Aug 25, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Visually appealing and minimalistic solution, after many years of using Salesforce and SAP solutions with their clunky overdone '100 fields on a page' type interfaces. The integration of marketing and CRM alone is a key reason to use HubSpot - everything flows together as it should and is so important for small and large companies alike. We enjoy the drag and drop abilities, template features, and ability for anyone to create workflows and sequences that add value and pull prospects through the funnel.

Cons: The 'visual upsell' aspect of the solution seeking more money for certain items (reporting, Sales Pro, etc.) although I do respect that fact that for a free product you must convert them somehow, it just seems a little too 'in your face'.

Overall: The ability to run a coordinated sales and marketing effort for a small company is priceless, think they have beat all the competitors in this regard.

Great product for email tracking!

Oct 19, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Comments: This product greatly increased my sales volume, being able to see when my email was read, and when links in the email were clicked was really a priceless tool.

Pros: Easily track emails in Microsoft Outlook or Gmail. - customer service responds to your issues, tries to help resolve in a timely matter I remember that I had an issue with their notifications once, where they wouldn't show up on my phone unless I turned my computer off; I submitted a request for them to fix this, explained that I didn't turn my work computer off ever, but still needed to get notifications on my phone, and they fixed the issue within a few weeks from my original request! I was completely shocked that they took care of this for me, all of my co-workers said they were now getting notifications as well!

Cons: There was a short period of time where they didn't have a cell phone app, but that's not the case any longer. There's really not anything not to like if you pay for the service; my work paid for my premium account, and Hubspot quickly resolved any issues I had.

Capterra loader

Still considering HubSpot as a marketing tool?

Nov 13, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Editing pictures:

On the go editing of pictures is a great tool.

Design tools:

Used to edit webpages and emails is accessible for an audience not fully aware of CSS and HTML coding.

Customer support:

Both direct access and online help were great resources while self-teaching on how to navigate over the platform and usage.

SEO Tips:

Tips provided prior to publishing content were extremely helpful, while keeping us (creators) aware of SEO details.

Template Marketplace:

A great resource to download templates and modules - Im very fond of the modules and the ability to modify them as necessary.

Webpage content staging:

This tool was fantastic when releasing a new website look - making the transition effortless while being able to keep "old" pages archived.

Meta Data Accessibility:

Presented in a very simple setting to change.

Email Drag-and-drop tool:

Awesome tool to easily put together emails while adding headers/pictures and not having to use templates and CSS coding.

Cons: Blogs / Social Media

I found it difficult to coordinate Scheduled blog posts with Social media - with the intention of scheduling all posts (both blogs and social media) before hand.

Email Drag-and-drop tool:

I recognize this still in "beta" mode

Great tool but not currently accessible for RSS and automated emails.

Overall: HubSpot has been a great tool to develop marketing content.

It has been a great resource to narrow down specific nitches of our business while focusing on marketing and obtaining organic leads.

Capterra loader

The perfect tool to efficiently manage the relationship of my company with my clients

May 02, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I started using this software on the recommendation of some friends. I never imagined how it would help me improve control over the attention I give to my clients. It allows me to keep detailed control of the contacts made, dates, hours, customer data. It helps me send email directly from the application. It has helped me increase my sales and improve the satisfaction of my clients.

Cons: The software depends on a good Internet connection. Requires a URL or website to start the process. But after this step, you can count on the benefits of the system.

Overall: It has helped me improve my sales easily and simply. The software helps me control the sales management of my clients. I have improved the perception of the service of attention to my clients and this has increased my monthly income remarkably.

Vendor Response

by HubSpot on May 09, 2018

Hello Rosa!

Thank you for leaving us this review! We really appreciate you finding the time in your busy schedule to leave us such a detailed, constructive, review!

I'm incredibly happy to hear that HubSpot has helped increase your sales and satisfaction of clients!

Are there certain tools within the product in particular that you really enjoy?

If you are open to continuing the conversation we would love to hear from you at the email address provided!

Thank you again for the review Rosa!

Allow your business to grow through choosing this CRM

May 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: As deeper relationships you have with the client, as more he trust you and continue to work with your company and the chance that he can choose some other offers even with better conditions is minimized. So Hubspot can give you a chance to build such relationships through prompt reminds to contact the client in time, you will always see all the information of the certain profile not to forget anything during the communication with the customer to show him that your company really cares about him!

Cons: We had one a bit disappointed occasion with one of our managers. He said that he set the notification to do one important thing for the client, but the system did not remind him about that and eventually, we lost that client. Maybe it was a mistake of that person, but he was very upset too, so I do not think that he lies.

The Easiest-to-use CRM Also Pack Lots of Punch

Mar 02, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Very easy to use, intuitive, easy to learn, provides all the basics anyone could want out of the box. You start to benefit day 1, without any customization or expensive consulting setup or support.

Cons: May be limited in certain situations, like sharing an opportunity with competing distributors, or integrating to ERP systems when that's really critical as part of forecasting process.

Overall: We've been a HubSpot partner for 6 years, and started using the HS CRM 18 months ago. I don't know what we did without it! For us it's almost purely a PRM (Prospect Relationship Management) tool, because that's what we use it for. There's almost no burden involved in using it, nothing but keeping in mind the features that allow us to all keep current on each prospect's context. I would heartily recommend it to anyone who knows they could improve with a tool that isn't a burden or a huge financial commitment. And HubSpot keeps improving the product based on user input. I couldn't be happier with it!

Recommendations to other buyers: You can try it free! HubSpot gives it away as "gateway drug" to its marketing product, which is paid subscription-based. So anyone can find out for themselves with no penalty or strings attached.

The centrepiece of my entire customer base

May 07, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

Pros: Hubspot is...well, everything to our business. Not only does it take care of our customer and lead management, but it plays a huge part in our email marketing, content, content marketing and social media campaigns.

Cons: It's darn expensive and you seem to only get real value when you opt in for a higher plan. I'm also not a fan of all the windows that pop-up when trying to use smart content.

Vendor Response

by HubSpot on May 11, 2018

Hello!

Thank you for writing this detailed review - we really appreciate hearing from you about your experience with HubSpot!

I'm so glad to hear that HubSpot has been so valuable to your business! I hope it continues to help you grow while saving you time long into the future!

As far as room for improvement - is there anything we could do on our end to help you drive greater value out of the product?

If you are open to continuing the conversation we would love to hear from you at the email address provided.

Thank you again for the review!

Capterra loader

A fantastic all-in-one platform to track your marketing efforts

Nov 30, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: - Integration with the HubSpot marketing platform. This gives you the ability to analyze the lifestyle and activity status of contacts.

- Tasks allow you to be reminded when you need to follow up with people or other next steps that need to be done to continue moving prospects through the pipeline.

- Super intuitive, the UX of the product as well as any tutorial videos makes it very easy to learn and remember.

Cons: - Analytics will occasionally go down/stop working and there won't be any warning as to when it happens.

- No ability to merge contacts/companies. This would be useful for duplicate instances of contacts due to email variations.

- Better tools for help in forecasting deals.

Overall: Ability to track what our contacts are doing so we are easily able to qualify, segment, and properly move people down the funnel based on their actions.

Endless Opportunity with a Significant Time Commitment

Sep 27, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: HubSpot has allowed us to transform our web presence in all aspects of the game. We have grown so much over the years and one of the biggest things we have done is tied actual sales to different actions on HubSpot. Our brand recognition has increased, our new contacts to market has significantly increased and our web is sooo much better

Cons: Things change a lot and not all features are available in HS that are available through the original platform. Such as different features when you post on Facebook directly are not available in HS. The customer service has gone down a tad. I used to have regular calls with my account manager who would help with campaigns we would run. She would reach out to me proactively. They switched to a team feel January 1st and I have only heard from the team once and that was an issue we had.

Hubspot Sales Software has helped our sales team organize leads and to qualify new customers with speed and accuracy

Aug 15, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Comments: In our final analysis, our company has greatly benefited from Hubspot Sales software's keenly constructed systems for contact, habit behavior as well as for predicting future customer activity regarding our product. Demonstration and free evaluation of Hubspots feature rich software is available and we highly recommend their product.

Pros: Hubspot's "messages" feature allows prospects to directly access any team members expertise by placing alerts on our companies' website pages. We really like their application''s ability to both let us know in real time which customer contacts are arriving immediately as well as building reports in the back round which then gives our company further insight into potential client behavior.. Hubspot's templates feature will compile useful customer profiles which then allows our team the capability to predict which demographics are most suitable for future prospecting.

Cons: The cost of operation for current feature set is higher than some competitive rival solutions. That said , this condition we believe is mitigated by some specific and most useful features like "sequences" which allow for in depth grouping of customer behavior.

The Best Platform for Small Business

Nov 26, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: HubSpot has all the bells and whistles that a small business needs, packaged in an uncomplicated interface. We love the website platform - it makes it really easy to create and manage a dynamic and beautiful site. We also like how everything is interconnected. The CRM shows all actions taken in both the Sales and Marketing Hubs so that we can sell more informed. And the Learning Center is an amazing resource that will help you learn to leverage HubSpot for maximum result.

Cons: The relationship between the Sales and Marketing Hubs can be a bit confusing at times. It's not always 100% intuitive where a given action should be taken. And the difference between Templates and Pages in the website builder is a bit annoying sometimes. I wish there was a toggle option to have changes made to Templates reflected at Page level.

Overall: Overall, HubSpot is the best tool out there for our growing business. It comes with everything we need and nothing we don't - at cost that we can afford.

Excellent tool to help grow leads and increase your marketing outreach

Feb 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Comments: Since we started using this CRM it has not only enabled our department to better our communication with our prospects and customers but also create useful content that we are able to track through CTAs, forms and better our lead stream. It is hard to believe what our marketing strategy used to look like before this CRM. I strongly recommend anyone looking for a CRM to do their research and see what options are out there. HubSpot was the perfect fit for us and our growth has been amazing in the few short years we have had it.

Pros: This CRM allows you to better target your audience(s) and easily segment prospects, customers and engaged leads. This platform is the brains for any marketing strategy and is a must-have tool for those wanting to streamline and automate their efforts. Establishing great email campaigns, gating content with forms and creating a blog presence are just a few of the many benefits to having this CRM. You are also able to work with directly with HubSpot account managers to help with your growth and any questions you may have.

Huge resource to this VP of Biz Dev at tech startup

Apr 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I can't say enough positive things about Hubspot. I work in a fast-paced tech company that still operates with the start-up mentality. So resources and time are usually limited. Hubspot levels the playing field through connecting all parts of the buyer's journey to the web experience and allowing for smart, humanized automation. Because of our ability to target and execute smart if/then sequencing, we're able to allow our b2C experience be nearly entirely self-service. The conversion rates have been out of this world!

Cons: I do think it can be a tad expensive at times, especially when we haven't purged our unengaged contacts. However, when compared to the cost of building out a full team to create, manage and monitor the content, journey and user experience, it's still a great value.

Hubspot isn't just a CRM, it's a completely new way to run your business

Jan 23, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: We implemented Hubspot CRM thinking it was simply a CRM but quickly realized that it is a way of thinking and interacting with all people, both internal and external to our team. Hubspot is best for teams looking to make the jump from where founders are doing all the sales to now having a professional team, even potentially distributed group, doing the sales, marketing, and anything else representing the business.

Cons: There is very little I don't like. The biggest challenge is that the system has SO MANY functions that it does take concerted effort to educate yourself and your team on how to best implement and leverage Hubspot. Fortunately, there are tremendous free resources Hubspot offers to make sure that your onboarding is smooth and ROI is high. To ensure this worked for us one person on our team worked to become facile with these resources and then was the directly responsible individual for learning and training people on our team to make sure we were efficient and effective. Don't try to learn it all, there is simply too much that is offered

Overall: HubSpot CRM handles the basics of a CRM system -- contacts, companies, deals, tasks -- very well. The user interface is easy to use and HubSpot update both the UI and the features regularly. Support is easy to deal with and quick to respond. Plenty of training materials and not that hard for users to learn on their own.

Capterra loader

Hubspot Streamlines Managing Customers!

Nov 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: This software is amazing, really helped me streamline my customer management and automate my marketing processes. I honestly don't know how they do it. Even at the base free level you can have great success in growing your business. I'm a fan forever!

Cons: I feel they should offer "reporting & analytics" to all levels for free. This is something that most of all CRMs offer. You can kind of figure things out by using filters and such, but it's not as good as having a reporting dashboard which will save people time.

Overall: My over all experience is great I really love their user interface and experience. It's clean, easy to find information and track client info, the free features are really great, though could use reporting & analytics. The marketing automation and lead management is stellar. I'm a hubspot fan for life! I tell everyone I know about it...

Capterra loader

HubSpot is changing the game when it comes to CRMs for Sales Teams

Oct 02, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: The HubSpot CRM is one of the most intuitive and easy to use CRMs I have ever used! The user interface and experience has been designed to maximize the productivity for a sales person and it really delivers. The ability to have one screen/application to prioritize your phone calls, take notes on those calls, set up future calendar meetings, tasks and send emails is incredibly powerful.

From an administrator point of view, I really appreciate the decision to not allow multiple leads to be created with the same email address inside HubSpot. Duplicate leads is a tough challenge that plagues many CRMs and their administrators, so I am very thankful for this decision by HubSpot.

Cons: Currently the HubSpot CRM does not have an "Account" object, but rather a "Company" object. For our business we would rather have an "Account" object that can support multiple accounts under one higher Company or Account.

Capterra loader

Good. It is a quite complete software since it allows to have a detailed control of the sales

Apr 16, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
Likely
Extremely
Likely

Pros: I like it since it is quite intuitive when using it, it takes a really detailed control of the potential buyers and the business opportunities, in turn it has an extension that allows to synchronize the emails with the software and in this way work easily, has reminders that are very useful when you have many contacts, in general terms it is very good and practical.

Cons: The free version is quite limited compared to the pro version, I think it should be a bit more flexible or have more plans.

Overall: The benefit is that you have control of the users and thus effectively attack potential buyers for the product being marketed.

Vendor Response

by HubSpot on April 20, 2018

Hello Jouly!

Thank you for writing this review - we really appreciate your detailed feedback!

I'm glad to hear that you have found the software so intuitive and have made good use out of the extension!

As far as room for improvement, I would love to hear more about your thoughts on having more flexibility or more plans. Would you like to, for example, be able to only pay for the tools that you use within the product or how would you imagine the plans being structured that would work better for you?

In addition, I see that you have given Customer Support a 3/5 ranking - did you have a specific bad experience here or is there anything that can be done to make this part of your HubSpot experience better for you?

If you are open to continuing the conversation we would love to hear from you at the email address provided!

Thank you again for the review!

Best CRM With Marketing!

Oct 02, 2018
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I have used HubSpot for the past 5 years across 3 companies and was responsible for implementation and onboarding at one. At all three we paired the CRM with HubSpot Marketing to get a clear read on how our marketing activities are driving returns. For me, that's the best part about hubspot. Instead of tracking marketing and sales across multiple platforms, I have one login that shows it all on an easy to read dashboard.

Cons: The thing I like least is how contact driven it is. Everything starts and ends with the contact, which can be tricky when you do a high volume of transactional deals.

Overall: Overall, Hubspot has made it easier for me to track the individual efforts of my teams. It has also made it easier to drive and close business without sucking time from people who are already low on bandwidth.

Finally, CRM that makes sense

Mar 02, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Modern UI, not terribly expensive, does just everything I really need.

Cons: Not as widely used, so new hires have to learn it. That's ok though, because it's easier than what they're used to. They grumble at first, but after the transition, love it more than whatever they were using before.

Overall: Hubspot CRM feels like a tool you'd build if you'd been using bloated CRM software and were fed up with it. It has a much more modern approach that equates to better usability, and ultimately better results. It is a young product relative to others, but they seem to focus on what's most important to customers FIRST and so new useful features are added constantly. It's rare I run into a situation where I want to do something with Hubspot CRM but there is a limitation in the software but it has happened. I'd gladly trade this for a bloated, more complex and more expensive solution. I also love that it integrates with Hubspot's marketing tools.

One of the Best Free CRM in the Market

Dec 14, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Comments: Most of the brands I manage are Startups with a limited marketing budget, more often than not, I start marketing their brand using free services such as MailChimp, HootSuite etc. We needed a CRM and our options were AgileCRM, ZohoCRM, Bitrix24, and Hubspot. The requirements were simple, it had to be free, it had to play well with other integrations or at the very least have several Zap options on Zapier, it needed to allow multiple users, at least five people including myself, it needed to support tasks planning and scheduling. Another major need was that it needed to have an option for us to see all our interaction with each lead and track their lifecycle. Other features which we wanted but could live without were; email tracking, inbuilt email function, email campaigns and the ability to create and share documents within the software. Bitrix24 was a close second but Hubspot email tracking feature using Sidekick, and it's Clearbit integration through Zapier was a win. Another reason while I consider Hubspot CRM an investment to startups and small businesses are the inbuilt sales tools such as: Template, Sequences, Documents, Prospects, Meetings and Call Queue. Hubspot makes it easy for new users to acquaint themselves with the software through the inbuilt mini-tutorial. The simple and clean dashboard and organized tabs/dropdown options makes it easy to navigate the CRM. For features such as live messages and Reports, you'd need to upgrade to sales PRO at $50 monthly, but they offer a 30-day trial.

Pros: Email tracking feature Integrates with a wide range of marketing and sales softwares Task planning and management In-built Sales tools Ease of use with clean UI Low cost

Recommendations to other buyers: I think Startups and small businesses who are looking into low-cost CRM softwares must try this first and perhaps Bitrix24

Yeah! An easy-to-use CRM

Feb 15, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Ease of use, automated functions and automation tools, being able to integrate the add-on with e-mail has been one of the most used functions daily, in addition to the extension it has with Google Chrome. It's great!

Cons: The present presents faults with my inbox and my mailbox in the CRM, however it was solved by problem and worked great. Also I like to have the information organized and link the contacts that work in each company to which I must provide my professional service, save time by searching either telephone numbers, emails or any task stipulated for each of them.

Overall: In general, this is a good product. And to a great advantage, I am currently doing the courses they offer online at Huspot Academy, I recommend them because they help your company's marketing or if you want to use it in a personal way.

HubSpot CRM is a Fantastic Tool for our Inbound Sales and Marketing Team

Mar 02, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love the user interface, how seamless the experience is between marketing and sales, and how helpful the HubSpot team is. Whenever I'm trying to accomplish something, they're right there to help.

Cons: I have one complaint. Lead distribution. It takes 10 minutes to assign a new lead to an individual because the system is hunting for conflicting assignments. I like that part, but not that it takes 10 minutes.

Overall: As an early adopter of the HubSpot CRM, it's been awesome watching new features roll out. What started as a light CRM is now full-fledged. I had previously thought we would outgrow it, but after the last two years using the platform, I see no reason why that would happen.

I've previously used HubSpot's Marketing platform with a Salesforce integration, and the experience is night and day. For an inbound-focused organization, it's a much richer experience (especially for our BDRs) with HubSpot CRM. Everything we do is available on one pane of glass -- all social, email, landing page engagements, emails and calls. All in one system.

Recommendations to other buyers: Give it a try.

Capterra loader

Best Free CRM Around

Jun 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Hubspot is a great CRM for any small or large company who are looking for a simple way to have a workflow and saving all leads and contacts at the same time. Email templates, client tracking and much more. You will receive all of these features with the free version. Just enough to get the job done.

Cons: You have a limited amount of emails you can track on the free version. You have to upgrade your account in order to have more space to track emails, marketing tools and so on.

Overall: You can easily send welcome and follow up emails with a click of a button. This saves a lot of time for more important tasks during work hours. Another great benefit is that you can sync the software with your google email so you can do most of the work in Google rather switching back and forth from program to program.

Hubspot is a journey, not a destination for Inbound Marketing Leads

Jan 08, 2015
5/5
Overall

4 / 5
Ease of Use

4.5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Overall, HubSpot is a robust platform for professional marketers looking to boost inbound leads. Here are the HubSpot features most importance to me: 1. Visitor domain tracking: The "Prospects" view shows you the latest traffic from known domains, which is a great asset for us as B2B marketers. 2. Referring domain tracking: With all that great content we're generating, it's important for us to know where cross-links get nested and where are next wave of leads may be emanating from. 3. Social media scheduling/campaign assignment across channels. HubSpot essentially has a Hootsuite built right into it - but no link shortener. I still meander over to bit.ly for that.

Cons: My primary gripe is the inability to do simple HTML template imports and editing for emails. There are CSS sheets (which is beyond my skill-set and interest level to futz with) and templates for purchase, but sometimes I find it easier to slide over to MailChimp for some campaigns to use my HTML existing templates. Then there are the little nit-picky items that could use their attention: column sortability, for example, or being able to clear through from a report to view a visiting domain summary - not just the known contacts summary. Also, the dashboard claims to be customizable, but there are limits to what a person can set as dashboard elements. There's no internal link shortener for social media blasts. Those are pretty drill-down user requirements, though not deal-breakers.

Recommendations to other buyers: Tip number one: remember that the nice people at HubSpot are inbound marketing evangelists, and they believe with all their hearts in a set methodology. If you are looking only for an email marketing platform, you may find yourself in over your head. To take advantage of HubSpot, you will need to think actively about campaign after campaign - and content, content, content! - that attracts inbound leads. But really, you should be doing that anyway, right?

A great CRM for Growth and InBound Marketers

Nov 13, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: HubSpot is a critical component of our Marketing Department and overall strategy. The software is mostly intuitive and has tremendous power when it comes to organizing lists and gathering data. The software itself is fantastic, but what makes it so valuable for us is the quality of the support from the HubSpot team.

Cons: There are a few quirks to the software that may make it difficult to design content that will work well on different devices. The email editor has added some great features but still could use some additions to make it as user friendly as other editors. We've encountered a few issues, but the feedback has always been documented by their support team and hopefully will be addressed as the company grows.

Great, Low-Cost Solution for Straight-Forward Sales Engagement

Feb 15, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: The low price point is a big plus. It's a no-brainer solution for organizations that already use HubSpot COS and don't want to pay for a pricier solution. It has fairly robust functionality and will likely meet the needs of sales teams with simple to moderately-complex sales cycles and engagement processes. Also, the calling features, email/calendar sync, and meeting link functionality pieces are rock solid.

Cons: Lacks some of the bells and whistles of pricier platforms that would allow teams to create more-complex cadences. Other things like not being able to customize call dispositions and not being able to tie in Sales Pro functionality into COS Workflows, etc. Still, not a deal breaker for most sales teams, I think.

Best Marketing Automation Service

Mar 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: HubSpot is used across our organization. The main departments that use it frequently are marketing, sales & design. It is also used to create content, analyze its performance, manage emails, post on social accounts, and provide insight on marketing activities and lead generation. The biggest advantage of this system is its functionality and the ability of the client to refuse from a large number of third-party services. HubSpot is the solution all in one. If you add here a cool and free CRM-system from HubSpot, you will get one of the best services for e-commerce. Also better support among competitors. HubSpot is easy enough to create and measure content on, but I think there is an opportunity to do more with in-depth analysis that HubSpot allows us. They are always innovating and adding new features. I really like this service.

Cons: There is no built-in search for the blog, but there is a Google search module available. At first, navigation may seem a bit confusing, but you quickly get used to it.

Capterra loader

Great for B2B SaaS SMB

Nov 25, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: The fact that it is truly exhaustive and truly covers all the possible use cases that small growing teams counter. The tool ensures that marketing and sales are on the same page. We see more collaboration rather than collission between our marketing and sales teams.

Cons: The pricing of the sales pro. Stand along CRM tools have been free for a while. What really matters is the integration with your sales tools or your marketing automation platform. Both of which are crazy expensive with Hubspot.

Overall: We have been using this for over 2 years now and as a team of 30 people, we are fairly satisfied. We have been a part of the Hubspot for Startups program and enjoy a flat 80% discount on the list pricing. This clearly helps in the early days. Highly recommended for small and lean teams.

Great way to introduce automation to your sales team

Jan 26, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: The basic end of the software is relatively easy to use, allowing new users to be up and running in an afternoon. Integrations are quick and easy with other systems from gmail to Salesforce. Once templates and sequences are up and running, sales staff can easily and confidently manage their own marketing. The ability to create offline tasks is a great way to formalise your sales processes, and get either your outbound or inbound sales teams closing more business!

Cons: It would be nice if the sales version allowed you to send on behalf of another user. Whilst you can see stats, set up templates and add contacts, when it comes to the crunch the person signing off the emails has to send them. Also, some of the limitations are far from clear, because upgraded functionality is always visible, if you have a mix of paid and free users this can lead to a lot of confusion.

Capterra loader

Fantastic CRM for SMEs

Mar 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: HubSpot CRM's features have been cleverly selected to maximise the utility for SMEs without unnecessarily inflating the complexity of set up, admin or use. It supports and drives sales activity, without becoming a data-entry chore for sales people. The user interface is fast and intuitive, which is great when looking up contacts, companies and deals to progress opportunities. It is easy to customise the various objects with unique properties and values. And it tries to do as much for you as possible, like pulling in company data and associating contacts and companies automatically, saving you so much time.

Cons: The only thing missing right now that would be valuable is multi-currency support.

My experience with Hubspot

Oct 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: I mainly use the social media, blog, email and reporting capabilities in Hubspot. They are user friendly and intuitive. The testing and integrations are great!

Cons: Occasionally there are features or capabilities that I expect that aren't there, and when I want to request that functionality I'm asked to post on a forum that I would rather not do. I'd like the customer service agent to run it up the ladder rather than having clients throw out ideas and then have other clients vote on whether or not it should be done. The things that I generally am wanting improvements on are the reporting and list generating capabilities.

Overall: In general I'm happy with the experience. I used Eloqua before this and Hubspot is definitely more intuitive and user-friendly.

It's seriously the best.

Oct 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: We were able to consolidate 5 other systems into one when we switched to Hubspot. Our company was using an email marketing software, social scheduling software, wordpress for landing pages & blogging, a form software, and an SEO software. It has been a total game-changer to have everything consolidated into one platform.

Another bonus is Hubspot Academy. This has been an excellent resources to my team. Each time a new person starts we make them go through various training modules.

Cons: There have only been very minor pieces of functionality that Hubspot cannot do. But I remember posting something about adding campaign reporting to the developer forum, and a few months later it was added!

Simple to setup & use. Great features for a free solution. Perfect for small companies. Get it now!

May 20, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: . Quick to setup & use

2. Fully integrated to the HubSpot platform - no re-entry of data required

3. All interactions with leads & customers can be tracked

4. High level of automation to reduce the tedium of managing a CRM system

5. Record all details for your deals easily & quickly

6. Monitor your pipeline in real-time

7. Mobile access with the iPhone app

Cons: 1. No iPad app

2. For some companies, there are mission features - for example, territory management, sales compensation, quotation & order creation & tracking

Overall: Benefits realised:

1. Closed the loop between marketing & sales

2. Improved employee productivity significantly for our lead nurturing tasks

3. Team & performance made easier with the reporting tools & dashboard

HubSpot is an amazing easy to use software, that I believe any business could benefit from using.

Nov 15, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I really enjoy the training classes available for new user. The different classes walk you through step by step in each area of the HubSpot program. For someone who isn't necessarily computer savvy having classes/web tutorials along with amazing 100% available support team made learning and getting to the functionality a breeze.

I also really like the feature where you can log phone calls and other forms of communication directly on the contact page that you created for that individual client. You can take notes while being on the phone and instead of having to email the outcome to everyone you work with it is all on that individuals page and anyone in your staff can go to that persons page and read the call outcome, see notes left, look through email conversations, and see task made by everyone.

Cons: My least favorite part of the software is in inability to send the same email to multiple people at the same time. You have to go into each one of your contacts individually to send emails. Sending them individually does allow you to personalize them but I would enjoy the time saved to send multiples at once.

Overall: My overall experience with HubSpot would be a life with more ease. My business has benefited in numerous ways since using HubSpot. We host over 7000 clients and we have come to find as a company that they are so much easier to manage and keep accounted for with this program.

Alignment Made Easy

Oct 02, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: We use both sales and marketing modules, and align our leads to deals. Since our sales cycle is long, we like seeing the activity of all visitors, lets us know our reach/social/pushes are making a difference. The results show in our increased form completion rate.

Cons: Our deal stages are not exactly likely the lead cycles defined in HS.

Overall: Lead to Deal stages are a unique and somewhat tricky for any organization. We have really made solid strides in creating transparency between marketing and sales. There is no smoke and mirrors, marketing can provide evidence that someone clicked on our social advert THEN completed a form on our site for say a webinar, contact us and so on. THIS completion rate generates a positive churn for our sales team, which is the goal of any marketing effort.

Great Service, Always Improving, Amazing Customer Service

Dec 21, 2016
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: Workflows, ease of blog publication, UI, their support team

Cons: Text editor has some flaws. I've found the reporting tool lacking at times.

Overall: I have been using Hubspot for the last 6 months as part of a new role within my organization. Having never used the product before I was amazed how easy it was to complete the majority of the tasks within Hubspot.

Hubspot has world class customer support. Any time I ran into a problem I couldn't solve on my own, their team was only a phone call away and they would do everything they could do solve my problem. In the rare instance, the representative wasn't able to immediately find a solution, they'd tell me they were on it and get back to me a few hours later with an answer. As a bonus, they're not only dedicated to helping you complete your task, but they're actually a pleasure to talk to.

The Hubspot platform is easy to use, intuitive, and a powerful marketing tool. There is a lot of great functionality, but my personal favorite is the workflow tool. Here, I have been able to create a number of marketing automation and even A/B test treatments to see what works best in delivering my product to my clients. Plus, they just revamped the look of the workflows so they're even easier to use and look so good you could show them to a client and they'll go "Wow!"

My only criticism of Hubspot is that at times the text editor has proved lacking. For instance, it will bold your text easily but won't always bold the accompanying bullets, to do that you have to go in and edit the code. Other minor annoyances include it indicating what size font you're using but not indicating in the same fashion in the drop down menu what font style you're using.

Recommendations to other buyers: Not at this time

Effectively Measure Sales & Marketing Efforts To Increase Leads with Hubspot

Mar 02, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Comments: At Docking Drawer, we offer in-drawer power outlets to both the consumer, specifier, and construction markets. This being an innovative product, one that's created an entirely new product category, we've struggled to accurately measure our sales and marketing efforts, especially through the rapid growth we've experienced in our first 2 years of business. Without the ability to calculate ROI for our on and offline advertising, it was impossible to identify the most effective strategies for our business. After trying several software products, we found our solution with Hubspot, whose CRM, marketing tools, and detailed reporting features not only solved this fundamental problem with measurement but whose platform has become an intricate part of our everyday sales and marketing efforts.

With accurate data, we're able to better serve our customers. The knowledge of which inbound marketing strategies are most effective - and where, when and how visitors are converting on our website - allows us to strike the right balance between educational and sales content and improve the specification process. This, in turn, has resulted in higher conversion rates and an increase in leads.

Pros - Hubspot platform is simple to use yet super powerful. Strong metrics everywhere you turn - Ads, Landing pages, etc. Hubspot employees - You know how most companies have that one rock star who customers love? Well, Hubspot seems to have a 100 rock stars at the company. Everyone is bright, helpful, and most of all is an advocate for your business. My implementation specialist made simple suggestions that have had a huge image on our business. If you ever need help, the Hubspot Academy is great for quick answers and support is fantastic for more detailed questions.

Cons - If you asked me about my previous sales and marketing platform, I could give you a list of cons. With Hubspot, it's hard to find something that drives you crazy or limits your ability to the point that you would want to complain about.

Capterra loader

Great software and it's FREE to use - integrates well with Marketing software as well

Sep 19, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Great product, always improving, almost on par with Salesforce on functionality. More and more integrations are being added, and you can grow into it by upgrading from free, to starter, to Pro, to Enterprise, fairly easily.

Cons: It's cheap as free if you start, but it can get expensive if you want to use more features and grow as a business. Just be prepared to budget for this.

Overall: Been using it for over 3 years and I can't complain. Use it mainly to supplement our Salesforce CRM instance because I can't get away from that beast. It does great and HubSpot is always improving the product. Great support and a great software overall to maintain your business' sales and leads. Easily can push contacts and work with them in the HubSpot Marketing tools as well. Highly recommended!

Read receipts for emails

Dec 02, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: It is so useful, in so many situations, to know if/when someone has read your email, as well as how much they engaged with it (were links clicked? was it opened again and again? etc.). Knowing if someone has read the message and how much they engaged with it help inform subsequent decisions. The basic version is also free.

Cons: I wish Hubspot let you send from mobile with the same seamlessness as sending it from desktop. Instead, there's so many extra steps I would rather wait until I could get to a desktop. Hubspot also needs to be available for more browsers except Chrome.

Overall: As a journalist, it's useful in time-sensitive situations when I need a response or need to know to move on to another source.

Amazing sales tool ever made!

Nov 16, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Comments: I would definitely recommend this application to all specially to those businesses that requires many outreach and wants to reach out more prospects everyday. I give it 5 stars! AMAZING!

Pros: What I like with this application is it's very easy to use. very user-friendly. Simple yet not intimidating to use. I can reach out many prospects via email using this application and I can also monitor the status of each send outs. Very convenient to use. I like it!

Cons: One thing I've noticed , it has limits on the number of send outs it can do within the day. It would be better to increase it's limits since we're already using the paid version of it. Other than that, I think, it's a really cool application. KEEP IT UP!

I have used many CRMs and Hubspot is by far my favorite.

Jul 25, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: If I typed out all the pros of Hubspot this would be a novel. That being said I believe that Hubspot's biggest advantage is ease of use for the end user. For some reason UI and UX is overlooked when it is not customer facing. When evaluating CRM software upper management seems to place a higher emphasis on analytics and reporting than they do understanding how the software will be used day in and day out. Reporting and analytics is important, but how accurate is all of that information if your employees are cutting corners logging data into the CRM?

Hubspot does an incredible job increasing productivity and taking the tediousness out of using CRM software while providing upper management the reporting capabilities they need to be successful too.

Overall: Increased productivity and clearer insight into my companies sales pipeline.

Hubspot is always coming out with cool new features and constantly partnering with innovative companies. I spend more time exploring new features and integrations than I should.

Easy to run a full sales and marketing division on Hubspot

Nov 14, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: I love how easy it is to build and customize a great website on Hubspot. It connected with tracked forms and buttons to give us information about our contacts, and to make small improvements through A/B testing.

Cons: They roll out awesome new features each year, but they are a little buggy at first - I've needed to come up with my own workarounds for things like chat bots and new versions of design tools before they're able to improve them.

Overall: Having Hubspot has allowed me as a designer with a little bit of front-end development experience create and manage an entire website without needing to hire an additional front end engineer. The cost of the website tools are minimal in exchange for not needing to hire another person.

Best Free CRM Available

Apr 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: We all know Hubspot but were you aware that they offer a free CRM? This CRM is fully functional and perfect for scheduling tasks, calls, emails and closing the sale.

Cons: While the free version is great, to take advantage of calls within the crm you will need to upgrade.

Vendor Response

by HubSpot on April 19, 2018

Hello!

Thank you for taking the time to write such a nice review - we really appreciate your feedback and support!

I'm very happy to hear how happy you have been with the CRM - sounds like it really has helped you in your work!

As far the calling ability being a feature of the paid version, this unfortunately has to be the case in order to keep the CRM free.

If you have any other comments or concerns feel free to send them our way at the email provided!

Thank you again for the review!

Great for Keeping Track of Leads

Sep 05, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I love that this software is seamlessly integrated with my gmail account. I am able to keep track of leads without opening up another tab. I love using the template feature so that I can quickly send emails to new leads without copying and pasting from other documents. I am also a huge fan that I am able to see when my lead opens my email.

Cons: I wish there were more options to customize the lead funnel a bit more so it's more applicable to different types of businesses.

Overall: I use this software to contact realtors in the area and present them with my home inspection information and pricing. I also use it for a way to contact other bloggers about connecting with me and sharing my site.

Awesome Tools to manage & keep track customer data.

Oct 04, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: It does help me a lot in saving my time & effectively in managing a huge customer database, it help me better managing my daily task cause i could have a review of my daily task every morning, it help me in proper planning for my daily events, and better time management. It also help me a lot in reaching out customer in the right day and time which we have been discuss when to.

Cons: I do want to have timeline on the sales process, so i would prefer if the software could tell me how long do i've been follow up with this customer, and how many times did i try to reach out to customer.

Overall: With a good software, i tend to effectively reach out to my customer based on the date i have save in the hubspot, and i'm able to know the customer details, with the relevant notes.

It helps me in better follow up conversation with customer.

Capterra loader

It is a support platform for CRM that allows me to grow my business in a simple and practical way.

May 01, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: It allows me to individually and personally manage the attention status of each client of my business. Previously I did it through a spreadsheet but it took me a lot of time and effort to keep my client database updated. By using this tool I could easily organize the situation of each client and take control of each one of them daily. Promoting my sales and improving the relationship with my clients. Additionally, it is free.

Cons: I am working hard to identify their weaknesses, but I still can not determine a disadvantage. The set of benefits offered to small and medium enterprises is great. The only thing that could generate problems is a bad Internet connection.

Overall: I am very excited about the incorporation of this tool in my company. It helped me completely change my ability to manage my relationship with my clients. My sales have increased and my clients are better and better served. It is a very versatile tool, it offers me great advantages in terms of the notification of offers, promotions and prices.

A Free CRM? Yup, that'll do nicely

Oct 25, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I especially like the email templates (paid for), and the ability to schedule when they go out, giving a good email tracking notification. This provides us with a clear engagement view of our efforts.

Cons: We tried to integrate the solution with no help and get a little lost, this may be down to me though...

When we spoke to support they were very effective and helped get us set up within hours.

Great support team...

Overall: Hubspot has completely redeveloped our internal processes and allowed an easy and effective implementation of a free CRM platform.

Don't get me wrong there are paid for upgrades, but hell, don't buy them if you Don't want to.

Very happy with the out the box free tools

It's free, try it out. You will love it.

May 30, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Comments: Since I use the Marketing platform, it was a natural fit to try out the CRM. I am glad I did, it is great, especially for a free service. It is so intricately woven into the system I spend 99% of my day in and it helps me serve our leads and customers in a way that is natural. I can't live without it.

Pros: I love that it is connected to the Marketing Automation Platform and they are planning on adding even more functionality and integration to make it even more seamless. The features are constantly being built out and developed to make it a more robust system.

Cons: Some basic features are missing, but planned and they are very open to adding new features that benefit the user's experience with the platform.

A Game Changer

Sep 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Comments: HubSpot CRM has a bunch of extra bells and whistles that you can pay to use. For a small company, like mine, I don't need that stuff. The free version gives us all we need.

Pros: The free version has an amazing amount of functionality. The plugins for Chrome and Windows makes it very useful. For instance, when a prospect or client opens an email I sent from my Outlook HubSpot CRM logs it in my contact info for that client/prospect. It also tells me when that email has been opened, which is wonderful- no more wondering if they even looked at my email. There was a time when an Access database for client/prospect management was fine, as I worked alone. Now that I have a team to work with I need the ability to make the information available to everyone. HubSpot CRM does just that. I also really like the flexibility of the software to make it work for our specific needs. It also integrates with MailChimp and Constant Contact.

Cons: I use Outlook for more than one email account. When I installed the HubSpot CRM plugin I found it connects with all the accounts, which includes my personal one. It's easy enough with a click to make sure my personal email contacts don't get listed in the CRM, but I have to do it each time I send an email from my personal account. I wish there was a way to fix that.

A new way to communicate with my clients

Aug 28, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Getting in touch with Inbound Marketing made the mentality of my communication team to be pretty much renewed. HubSpot brings together tools that allow all points of contact with the candidate to join the University where I work, from the first email, to landing pages of specific content we want to show to it, through creating website and workflows. All tools necessary to create a true relationship between the customer and the product we are selling. We made a big leap from the moment we started using HubSpot.

Cons: I live in Brazil and one of the things that most displeased us was the support of the product in English only. However, in the last months until this has improved and now HubSpot offers this service in Portuguese, making it more accessible.

One of the CRM tool in the market

May 05, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: Hubspot is a versatile tool that comes with the least complex control panel and has some of the outstanding features. Its use for sales is equally profitable, as for marketing. I like the ease of use, even non-technical people can download content and use HubSpot tools. In addition, I like the user interface and step by step instructions that make it easy to use. Now we use HubSpot for everything - although we are still only exploring all the possibilities.

Cons: Landing pages can be better. Also for those who do not have knowledge of the development, it is not easy to work without a developer. Additions to reports should be really free. Our client wants these basic reports to be free, but it's not. Also, their integration with Salesforce isn't the best.

Does it all, very reasonable cost

May 15, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
Likely

Pros: I call HubSpot a swiss army knife -- it has everything you would need, all the tools work well, though each tool is not necessarily best in class. After years in enterprise, I am now a consultant and was wondering what I can recommend for small-mid-companies who need marketing automation. Most are using a somewhat scary mix of Mailchimp, spreadsheets, social media posting tools, and Wordpress add-ons. HubSpot is an integrated, blended tool. Best thing about it is that it enforces best practices. If you use it right, you are doing marketing right -- personas, buyer's journey, outbound, inbound, analytics, etc. Implementation teams are awesome. But make sure you are ready -- during the implementation period, you would be wise to put all your attention on this to climb the learning curve as far and fast as possible.

Cons: You need a dedicated person to run this and to manage your marketing programs. Do not think someone can be "the HubSpot guy" as a side job. Watch the costs. You need to manage your lists. Mautic is an open-source alternative -- really great but you need some technical chops in-house.

My Saving Grace

Jul 24, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: I love my ability to track when emails have been opened by prospects and when they have downloaded any documents that have been attatched. Shows me how serious they are or not. Also, like the ability to create meetings right from the Inbox.

Cons: I wish it integrated more with other systems. It can integrate with Zapier so that's awesome, but I'd like for it to link up to some of the chrome extensions I have to help me track leads.

Overall: Gained control of setting appointments, I gained the ability to track more accurately my leads through their email features, landing pages, and appointment scheduler. My closing ratio is higher because of Hubspot.

Capterra loader

The best Free CRM software EVER !!!

Jan 09, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
Likely
Extremely
Likely

Pros: Track prospects through all stages of the sales funnel with intuitive and simple to use dashboards. The email service is better than SalesForce and others. An inbound marketing software that's super helpful on tracking prospects in the sales funnel.

Cons: I don't like that each user only can use just one email to be tracked. So, if a person has more than one email, it doesn't track the other email.

Overall: The chrome extension helps me to find all the peoples email id via my Gmail. It also helps me to know about my site subscribers. Whenever I got mail from no reply mail, extension helps me to find other mail where I can write them It is very awesome.