--- title: "HubSpot CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is HubSpot CRM the right Construction CRM solution for you? Explore 4484 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/152373/HubSpot-CRM/reviews/" page_type: "reviews" language: "en" --- HubSpot CRM 4.5 (4484) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 8th, 2026 # Reviews of HubSpot CRM Ease of use 4.4 Customer Service 4.4 ## Pros and Cons in Reviews Andrea L Innovation ManagerTranslation and Localization, 2 - 10 employeesUsed the software for: More than 2 years. “The platform is intuitive, reliable, and integrates well with the other tools we use, allowing us to streamline workflows and automate repetitive tasks. Although some advanced features require higher-tier plans, the core CRM provides significant value and has become an essential part of our day-to-day operations.“ July 15, 2026 AM Anna M Customer Service AgentHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: More than 2 years. “This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly.“ April 23, 2026 ET Edward T Founder and Marketing StrategistMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Records of contacts integrate seamlessly with our e-mail marketing, and the deal pipeline enables me to follow up from initial contact to the signed contract.“ June 1, 2026 AD Alexandre D Secretary GeneralInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how to work out some of the functions.“ June 21, 2026 Andrea L Innovation ManagerTranslation and Localization, 2 - 10 employeesUsed the software for: More than 2 years. “HubSpot also integrates seamlessly with many of the tools we use every day, helping automate routine tasks and improve collaboration between sales, marketing, and customer support teams.“ July 15, 2026 Cynthia N OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start needing more advanced features.“ March 28, 2026 CG Christian G Marketing Operations ManagerInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “I love the capabilities and power it provides across virtually every marketing function, from email marketing and automation to reporting, lead management, and campaign execution.“ June 3, 2026 MD Melodie D CEOInformation Technology and Services, 11 - 50 employeesUsed the software for: 6-12 months. “Rather than receiving a working solution, we were left with an incomplete system, ongoing costs, and a substantial investment of time and resources with little to show for it.“ June 11, 2026 ## Showing most helpful reviews Showing 1-25 of 4484 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric N. BDR Information Technology and Services Used the software for: 2+ years ### "Best CRM in the business" March 3, 2026 5.0 Great CRM with lots of free training and useful certifications. It Just a great platform overall for managing company activities. Pros It is such a handy platform and has great features to manage sales activities as well as admin. Really reliable CRM. Cons The company duplicates etc. It just gets very messy sometimes and to be honest I wish it was a little easier to organise or at least there was a way to clean it up because otherwise the system itself is flawless. Switched from [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Dynamics is not that great to be honest. The best thing was Hubspot also offered a massive discount for start-ups and we used it well. Review Source Katie C. Growth Consultant Marketing and Advertising Used the software for: 6-12 months ### "Not for a small team that wants to run tech-lean. " February 25, 2026 4.0 There was definitely a learning curve to Hubspot, even for someone coming from other robust CRM systems. I've used many, and the great thing about Hubspot CRM is that it really can do a lot. But if you're thinking you can just bring other CRM experience and find your way around with ease, you'll probably find yourself a bit frustrated. Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked. Ultimately, the company I used Hubspot CRM with moved to a more simplified system. It was just too powerful and complex for what we really needed, even at scale. Pros With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful. I appreciate a CRM system that allows for flexibility and customization. Cons If you don't have a large team with different departments and multiple pipelines in play, this system is simply overpowered for what you'd need. For our use case, I found myself trying to use features that we truly didn't need in order to get the value out of the system. Hubspot is a costly system built in a modular format, so if you want to do X within the CRM, you need to buy Y access. If you're wanting to run your business "tech-lean," Hubspot CRM is NOT the system for you. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM Ultimately, Hubspot was used by more teams in our industry, so we figured it would be a good fit for what we needed. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/) We wanted an all-in-one system to consolidate our tech stack, and Hubspot was the one that caught our eye because of all of the adjacent systems you can add on to create one cohesive ecosystem. Review Source AI AAsil I. Tax accountant Accounting Used the software for: I used a free trial ### "Easy-to-Use CRM That Keeps Everything Organized" September 1, 2026 5.0 Overall, our experience with HubSpot CRM has been very positive. It has helped us stay organized, manage leads more efficiently, and improve collaboration within our team. Having customer information, notes, emails, and follow-up activity available in one place saves time and makes it easier to keep track of client relationships. It has been reliable and useful for our day-to-day operations. Pros HubSpot CRM is very easy to use and keeps our customer information, leads, and communication organized in one place. The interface is clean and straightforward, and it is easy for team members to learn without much training. Lead management is especially useful because we can track interactions, follow-ups, and progress without losing important information. The search and filtering options also make it quick to find contacts and previous activity. Cons Some of the more advanced features are only available with higher-priced plans, so the cost can increase quickly as your business grows. There are also a lot of features and settings, which can feel a little overwhelming when you first start using the platform. Review Source MD Melodie D. CEO Information Technology and Services Used the software for: 6-12 months ### "Sold a Solution, Delivered a Problem" June 11, 2026 1.0 Our overall experience with HubSpot CRM has been extremely disappointing. We purchased the platform after being assured that it could meet our operational requirements and that implementation would be supported by both HubSpot and their recommended implementation partner. The sales process created confidence that we were investing in a comprehensive solution that would improve our workflows and customer service operations. Unfortunately, the reality was very different. After nearly 10 months of implementation efforts, countless meetings, significant staff involvement, and thousands of dollars in costs, we still do not have a solution that adequately supports our business needs. Many of the capabilities discussed during the sales process either proved far more difficult to implement than represented, required additional consulting services, or were never successfully delivered. What should have streamlined our operations instead created additional complexity, consumed valuable time and resources, and resulted in ongoing frustration for our team. The most disappointing aspect was the lack of accountability once it became clear that the solution was not meeting the expectations that were set during the sales process. Overall, our experience has been one of wasted time, unnecessary expense, and an incomplete system that remains unusable for our intended purposes. Pros What I liked most about HubSpot CRM was the promise of what it could become for our business. Before signing on, it was presented as the ultimate solution to our challenges—an all-in-one platform that would simplify our processes, improve efficiency, and meet our specific requirements. The sales process was compelling, and the platform appeared to offer exactly what we needed. We were genuinely excited to implement it and optimistic about the results we were led to expect. Cons What I liked least about HubSpot CRM was the significant gap between what was promised during the sales process and what was ultimately delivered. We purchased the platform based on assurances that it could support our business requirements and that implementation would be straightforward with the help of HubSpot and their recommended partner. Instead, after nearly 10 months of work, countless meetings, and thousands of dollars in costs, we were left without a fully functional solution. The implementation process was far more complex than represented, many requirements proved difficult or impossible to achieve as expected, and progress was consistently slower than anticipated. Most frustrating was the lack of accountability when it became clear the platform was not meeting our needs. Rather than receiving a working solution, we were left with an incomplete system, ongoing costs, and a substantial investment of time and resources with little to show for it. Review Source CW Connor W. Account executive Computer Software Used the software for: 2+ years ### "Tried and true - fantastic CRM choice for all" June 13, 2026 5.0 Fantastic. I have used Hubspot in most of the companies I have been with today from start up, to early stage, to larger as well. It has been a constant and has performed well throughout. Pros What can I say about Hubspot that hasn’t already been said… HS is truly a great platform, whether for leaner teams or larger teams, Hubspot is a great fit for a crm (with other optional pieces as well like the marketing hub). Hubspot is extremely intuitive with a laundry list of easy plug and play integrations and allows for ease of implementation, adoption, and on going use. Cons Really my only critique is the flexibility and power compared to its biggest competitor - Salesforce. Hubspot is fantastic for a certain runway - but doesn’t have quite all the power that some enterprise teams need at scale coming out of the box. Review Source Eric T. Managing Member Information Technology and Services Used the software for: 2+ years ### "Easy to Stand Up and Get to Work" January 21, 2026 5.0 I've used HubSpot CRM in a couple of different organizations, from large-scale enterprise wide deployments, to small-scale small businesses. In both cases, working with the HubSpot team is a great experience Pros HubSpot CRM is incredibly easy to spin up and begin using. It is one of the fastest CRM tools to stand up and use from the get go. Its especially nice that there is a free tier to get you started. Cons Everything costs money, which you should expect. However, with HubSpot CRM, there are tiers that unfold functionality. Rather than getting exactly what you need, you will find that you are likely to pay extra for the things you don't need as well. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing HubSpot CRM Based on the features and functionality, along with the ability to self-configure, the cost of HubSpot was significantly lower than other options. Review Source CF Christopher F. Partner and Tech Wireless Used the software for: I used a free trial ### "Easy‑to‑Use CRM with Great Team Collaboration" August 7, 2026 4.0 HubSpot CRM is a polished, user‑friendly platform that works well for growing teams. It’s fast, reliable, and easy to adopt. While some advanced features require paid upgrades, the core CRM delivers solid value and keeps daily operations organized. Pros The interface is clean, the contact management is smooth, and automation makes daily tasks easier. It’s easy for teams to adopt without heavy training. Cons Some features sit behind higher‑tier plans, reporting can feel limited unless you upgrade, and customization isn’t as flexible as more advanced CRMs. Review Source NS Norberto S. AC Health, Wellness and Fitness Used the software for: 1-2 years ### "Modular Approach to CRM" August 20, 2026 5.0 Easy set up and friendly user interface though it sometimes looks outdated compared to other CRMs but it is a great value for the money Pros The modular approach let's you set up different parts of the CRM according to the company's needs and customize them along the way allowing all the team to work together and follow up the requests. Cons Sometimes, the modules come with certain fields pre assigned and they are limited to a certain number of modifications. Review Source SY Steve Y. Buisness Owner Information Technology and Services Used the software for: 6-12 months ### "Realiable CRM provider" August 24, 2026 5.0 The interface is appreciable, easy to use templates in CRM, the option to drag and drop makes it more convenient for new users Pros Good for small/medium businesses, but as far as a concern firms, it gets technical to handle bunches of customers info Cons As far as its overall view, it’s effective to manage business under one roof, saves so much time and effort, and one can use it withoud taking noone eslse helps in other ways its user friendly Review Source AR Andres R. Director Health, Wellness and Fitness Used the software for: I used a free trial ### "Genuinely easy to get started, make sure your familiar with the tiers " July 21, 2026 5.0 CRM, marketing, sales, and service in a single ecosystem, All In one stop shop for CRM making it convenient, I would recommend the free tier. Pros It has a free tier entry and it’s one of the quickest CRMs to get running,it also has a free plan which is great to get you started and using it Cons Clean ui but it can be overall very overwhelming with a lot of the features. It can also get very expensive with the paid plans Review Source VR Verified Reviewer Virtual Assistant Human Resources Used the software for: 1-2 years ### "HubSpot as an Efficient tool in Real Estate, Sales and Recruitment" July 26, 2025 5.0 Extraordinary. Meets the companies expectations in email marketing, sales/client profile keeping and filters. Pros HubSpot does an amazing job in organizing records of prospect clients/sales. User interface is easily understandable. Worth the price for companies with sales, real estate and recruitment in nature. Cons One thing that I missed a lot was from the last update it did. Before, it has an automatic finder for linkedin profiles and automate necessary available information. It saved a lot of time and effort. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Company standards did not fit salesforce. HubSpot has a more secure features Review Source AP Angie P. VP, Revenue Computer Software Used the software for: 2+ years ### "A solid CRM that has most of the fundamentals " December 29, 2025 4.0 Pros It is flexible and configurable and serves most of our sales and marketing team needs fairly well for our day to day usage. Cons I wish there were better analytics and chart building capabilities as well as more native integrations with contracting tools. Switched from [Copper](https://www.capterra.com/p/141642/Copper/) I was not the decision maker, but I believe it was due to lack of functionality. Review Source GH Grant H. Director of Strategic Operations Retail Used the software for: 2+ years ### "Excellent solution for expanding operational capacity" May 21, 2025 5.0 HubSpot has been a game-changer for organizing and scaling our sales and marketing efforts. It’s user-friendly enough for non-technical teams, yet robust enough to support complex workflows and reporting. The platform helps keep our entire team aligned and efficient. With a bit of strategic setup, it becomes a powerful central command center for growth. Pros The flexibility to build custom properties, workflows, sequences, and dashboards makes it adaptable to almost any team structure Cons Pricing can scale quickly as you unlock advanced features, and some limitations (like per-seat pricing for Sales Pro or needing Ops Hub for deeper automations) can sneak up on teams. Also, while integrations are generally strong, custom syncing logic (especially bi-directional syncs with non-native systems) often requires middleware or development. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM HubSpot gives the most flexibility and customization to suit the needs I've addressed for multiple companies. Review Source AL Ariel L. Director of Customer Support and Success Marketing and Advertising Used the software for: 2+ years ### "Great CRM! You get tons of features" June 5, 2025 5.0 Been using this at my company for 4 years now and would never think about changing. Our company is so integrated with HubSpot at this point and we typically love the offerings and services available within the system. Pros They are client centric, always adding and enhancing features. Love this CRM because you can have everything all in one place. Cons Support can be challenging to work with at times. Some features/needs do not get prioritized due to multiple industries using the system. Switched from [Help Scout](https://www.capterra.com/p/136909/Help-Scout/) Did not have all the features we needed across multiple departments Review Source Mai M. Managing Director Hospitality Used the software for: 1-2 years ### "It's time for HubSpot CRM" March 19, 2026 5.0 We were late to onboard HubSpot but now that we have, it has been the most delightful and purposeful experience! It was a fantastic decision for our small team and I only regret not implementing it sooner! Pros I've become obsessed with HubSpot CRM. Our company was late to adopt HubSpot but now that we have, it's the best decision we've made! I find it super user friendly and intuitive and a considerable value for the investment! Cons It took me a little while to get fully acclimated to the CRM but now that I have learned, I find it incredibly helpful in my daily use! Review Source AD Alexandre D. Secretary General Information Technology and Services Used the software for: 2+ years ### "CRM is very effective and has a lot of practical features." June 21, 2026 4.0 If you need to manage customer information and enhance team efficiency, HubSpot CRM is a great option. It has eased the process in-house, centralized our procedures and communications, particularly with leads. The expense and learning curve posed a bit of a challenge, but over time there are clear benefits. It's a huge benefit to a team such as ours to have everything in one place. Pros One thing that really struck me, is how organized it makes lead management. Can set up specific tasks for team members and follow up on them and make sure that no lead is lost. Reporting tools provide me with visibility of our progress without having to wait for people to provide data to me. The added benefit is that it automatically updates itself which saves us time on manual updates. Cons As you add on features or users, the costs can escalate, which can be a concern for a smaller team, such as ours. Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how to work out some of the functions. Review Source MS Martina S. VP Marketing and Advertising Used the software for: 1-2 years ### "Easy to use CRM" December 29, 2025 4.0 Overall, HubSpot CRM is a solid and reliable platform that does a lot of things well. It’s particularly strong for teams that want a single system covering CRM, marketing, and sales without heavy setup or custom development. That said, companies should go in with a clear understanding of pricing and future needs. It works best when you plan ahead for which features you’ll actually need as you grow, rather than assuming everything will remain included. Pros HubSpot CRM is easy to get started with and intuitive, even for non technical users. The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward. It works well across marketing, sales, and customer teams, which helps keep everyone aligned without needing constant manual updates. The reporting is clear, integrations are strong, and the free tier is useful enough to properly trial the platform before committing. Cons Over time, more features that many teams would consider fairly basic are being moved behind extra paid tiers. As your usage grows, it becomes harder to stay on lower plans without running into limitations, which can increase costs faster than expected. For scaling teams, this means budgeting carefully, as functionality you may assume is included often requires an upgrade. Review Source VR Verified Reviewer Sales Agent Real Estate Used the software for: 1-2 years ### "All in one platform that makes work easier m" March 23, 2026 5.0 I've used it for work,mainly to manage customers information and keep track of communication. It's a very helpful platform because everything is in one place which makes it easier to stay organized. Pros All in one system for managing contact and tasks. Easy to track emails and communication Helps keeps work organized Clean and user friendly dashboard Cons Can be a bit confusing for beginners Some features are blocked behind paid plans Takes time to learn all the tools Notification can sometimes be overwhelming Review Source VR Verified Reviewer Director Marketing and Advertising Used the software for: 2+ years ### "HubSpot is a great CRM" March 22, 2026 4.0 My experience with HubSpot is very good, and it's a tool I have used to store contact info and track the progress of deals for many years. Pros HubSpot is a great way to store contact information and keep track on the progress of Sales deals and schedule follow ups. Cons There isnt much to not like about HubSpot CRM, however, I think creating deals and how they appear visually could be improved. Review Source AP Ashish P. Chief Marketing Officer E-Learning Used the software for: 2+ years ### "Grades tool for SMBs and scale-ups to get sales and marketing in one place" July 14, 2025 4.0 Good tool to get marketing and sales teams on the same page. HubSpot needs to work on its pricing to make it easier to understand. Pros HubSpot is a great tool for SMBs looking to scale up to serving an enterprise segment. The integration of marketing, sales and customer success in one place is very useful. Everyone knows about HubSpot from their inbound marketing, and I feel they provide great value even to those who have not purchased their products. Cons CRM is a bit clunky, and there is a learning curve, even for some basic features. You need to upgrade to a higher plan to really use it well, and the pricing structure is quite complicated. Alternatives considered [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing HubSpot CRM Ease of use and customizable pricing options Review Source Connor M. Account Executive Financial Services Used the software for: 1-2 years ### "Very dynamic CRM platform " February 11, 2026 5.0 Overall I love Hubspot and the interface it offers. Its connectivity to other platforms we use as well has been a huge help! Pros Hubspot is an easy to use CRM that I have personally used in several capacities. It can handle anything from simple task to large funnel applications. Cons Hubspot is very simple for the lower cost version but if you upgrade and can add additional tools that make it a top tier CRM. Review Source VM Valentina M. Sales and Marketing Manager Building Materials Used the software for: 2+ years ### "HubSpot CRM is great all-in-one tool for sales, marketing and customer support." June 22, 2025 5.0 We have had a great streak of success working HubSpot CRM and it has helped us streamline our operations in customer support services, sales and marketing management. With HubSpot CRM, we are able to keep a close contact with our customers and leads which helps us to run more successful marketing campaigns and close more sales deals. Pros HubSpot CRM has outstanding customer engagement features which help us to interact freely with our customers making it easy to offer them the support they need. HubSpot CRM has top-class automations which allow us to automate most of the routine tasks that are time consuming. HubSpot CRM has customer segmentation features which helps us to categorize customers in order to offer them with personalized support services based on their needs. Cons HubSpot CRM has not given us any challenges. It has worked really well for us helping us solve all our needs. Review Source ED Emily D. Accounting Assistant Law Practice Used the software for: 2+ years ### "Great CRM & Lead Software" November 13, 2025 5.0 Pros The client intake and connectivity to our website has been great. All of my leads are super accessible and the search feature is amazing since we have clients with similar names. I love that I can tag others in the notes and tasks I create for potential leads and active clients. The email tracking feature has also been very useful to find details if I have am looped in at a later stage. Cons They option of HubSpot academy is a great idea, i just wish there was more offered within the academy as well. This software can do alot but you have to do the leg work to figure out what all you can do with it. Review Source AP Alexandra P. Retirement Plan Consultant Financial Services Used the software for: 6-12 months ### "Simple, user friendly, does the job well!" April 7, 2026 5.0 Pros I've been using HubSpot for over a year now, and honestly, it's been really easy to get the hang of it. I'm not a super technical person so the layout to me is really nice and easy to navigate. Cons The advanced features are a little more harder for me to navigate, but the basics are super easy. You may just have to dive deeper to get to some features you may needs for you company. Review Source PM Philip M. Branch Manager Facilities Services Used the software for: 1-2 years ### "Effective Tool If Accurate" November 7, 2025 3.0 This is a helpful tool when it is accurate. There are times it's not, but when it does, it makes the searching process significantly easier for me. Pros I am able to sort clients by type, location, and even job title. It is super easy to filter through areas and departments and find out exactly who I need to speak to. Cons There are a lot of times that the information is outdated or inaccurate. It gets frustrating when I call up different businesses but the employee doesn't work there anymore. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.