# HubSpot CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is HubSpot CRM the right Lead Management solution for you? Explore 4461 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152373/HubSpot-CRM/reviews --- HubSpot CRM 4.5 (4461) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 7th, 2026 # Reviews of HubSpot CRM Ease of use 4.4 Customer Service 4.4 ## Pros and Cons in Reviews Victoria S Project specialistMarket Research, 51 - 200 employeesUsed the software for: More than 2 years. “Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system).“ February 26, 2026 Nicole M Sales Enablement ConsultantElectrical/Electronic Manufacturing, Self-employedUsed the software for: More than 2 years. “The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of tickets which means that the ticket functionality and email functionality are fused in a way that prevents either from working correctly.“ July 31, 2025 Katie C Growth ConsultantMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful.“ February 25, 2026 AM Anna M Customer Service AgentHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: More than 2 years. “This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly.“ April 23, 2026 AM Anna M Customer Service AgentHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: More than 2 years. “I love HubSpot CRM for two main reasons: first, it’s free and allows infinity contact list for a small business and secondly, it can be integrated with almost any third-party platform.“ April 23, 2026 KO Katie O Admin AssistantConstruction, 2 - 10 employeesUsed the software for: Less than 6 months. “Sometimes it freezes or glitches. When I put the customers phone number, email, and address on the create a contact function it doesn't transfer over when your in the contacts account.“ June 28, 2025 Estela G HR AssistantLaw Practice, 11 - 50 employeesUsed the software for: 1-2 years. “It is a user-friendly and effective platform for managing leads, tracking sales, and organizing customer information in one place.“ April 21, 2026 Cynthia N OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start needing more advanced features.“ March 28, 2026 ## Showing most helpful reviews Showing 1-25 of 4461 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric T. Managing Member Information Technology and Services Used the software for: 2+ years ### "Easy to Stand Up and Get to Work" January 21, 2026 5.0 I've used in a couple of different organizations, from large-scale enterprise wide deployments, to small-scale small businesses. In both cases, working with the HubSpot team is a great experience Pros is incredibly easy to spin up and begin using. It is one of the fastest CRM tools to stand up and use from the get go. Its especially nice that there is a free tier to get you started. Cons Everything costs money, which you should expect. However, with , there are tiers that unfold functionality. Rather than getting exactly what you need, you will find that you are likely to pay extra for the things you don't need as well. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing HubSpot CRM Based on the features and functionality, along with the ability to self-configure, the cost of HubSpot was significantly lower than other options. Review Source KA Khyan A. SDR Financial Services Used the software for: 1-2 years ### "Straightforward, Reliable CRM That Just Works" February 20, 2026 5.0 Overall, using has been really positive. It’s reliable, easy to navigate, and keeps everything in one place, which makes managing leads and sales a lot less stressful. The interface is clean and intuitive, so getting the hang of it was quick, even for the team members who aren’t super tech-savvy. Collaboration is smooth, everyone knows what’s happening with clients, and tracking activity is simple. Support has been helpful when needed, and the system just feels like it works without unnecessary fuss. For day-to-day CRM needs, it’s been a solid, no-nonsense tool. Pros What I liked most about is how easy it is to use. Everything’s laid out clearly, from managing leads to tracking sales activity, so there’s no faffing about. I also appreciated how it keeps the whole team on the same page – everyone can see what’s happening with clients, which saves a lot of back-and-forth emails or messages. The interface is clean, simple, and just makes sense, which makes it way easier to actually use day-to-day. Cons The thing I liked least isn’t really HubSpot’s fault, but at the moment, some of the other programs we use aren’t fully linked up with it yet. It means a bit of double-handling here and there until the integrations are sorted. Other than that, HubSpot itself works pretty smoothly. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Salesforce was clunky and disjointed - needed one end to end CRM that could connect to other solutions. Review Source Ryan H. Creative Manager Banking Used the software for: 2+ years ### "HubSpot is a good platform, but could improve" May 5, 2025 3.0 Overall, it's a good platform. It is asked to do a lot, and HubSpot usually comes through. It still feels like a work in progress, though. There is a decent amount of bugs and annoying UI issues. Unless you are very well-versed in the platform, it can be overwhelming. It is a good platform, but it could be better. Pros It's a one-stop shop CRM in many ways. Even on more basic plans, you get a ton to work with. It is easy to move contacts into marketing workflows and there are ways to integrate HubSpot onto our website. Cons It is pretty difficult to navigate and has a buggy UI. There is so much content and data within the CRM, so this is understandable to a degree, but the UI isn't consistent across the entire platform. It requires a ton of front-end work to create a strong structure before it becomes beneficial. Review Source VR Verified Reviewer Founder, Financial Advisor Financial Services Used the software for: 2+ years ### "One of the better platforms focused on the growth of my business." December 6, 2025 5.0 Overall, this has been a really great experience! They do listen to the feedback from their customers and incorporate their suggestions. I appreciate being seen and supported by them. All the grievances that I have, which are few, I have been informed are being addressed. Pros I like that it was very easy to get started, and I was able to add my contract information really easily. I chose this platform because it is industry-agnostic and pretty customizable for my needs. I love the integrations with other platforms, and it makes connecting outside accounts very easy. Cons The customer segments could be better, it goes from Free, to $50 something each month to, $850 each month. It takes time to understand what features you can get the best use of, and before you realize it, you may be paying a high price point for something you may not use. Alternatives considered [Wealthbox](https://www.capterra.com/p/175666/Wealthbox/)[Redtail CRM](https://www.capterra.com/p/121349/RedTail-CRM/) Reason for choosing HubSpot CRM Because those two are industry-specific, and I wanted something that I felt as thought I could have versatility and ease of scaling. Switched from [Insightly](https://www.capterra.com/p/130671/Insightly/) Insightly was too wonky, and the consumer interface was not the best for me at the time. Review Source VR Verified Reviewer Director Management Consulting Used the software for: 1-2 years ### "Hubspot for SMBs" January 2, 2026 5.0 Overall, Hubspot is a great tool for a $1m+ business that is looking to increase functionality in their business as it relates to customer service, lead acquisition and management, product delivery, taking payments, and more. Pros I love Hubspot's full functionality and integrations. It really is a "do it all" platform. If it's set up correctly, it's super easy to use and can do so much to help you manage your list, segment lists, collaborate with your team, set up automations, and more. The user experience is intuitive, especially if it's set up with proper UX design principles. Cons The least favorable aspect of Husbpot is the price. It's costly, but it's a premium product, with the option to purchase Hubs a-la-carte. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Airtable](https://www.capterra.com/p/146652/Airtable/)[Ontraport](https://www.capterra.com/p/220784/Ontraport/) We needed WAY more than what we could do with Airtable and Kit. Ontraport was outdated and we needed something more fresh and capable. Review Source VR Verified Reviewer Business Development Manager Construction Used the software for: 2+ years ### "Hubspot CRM is the way to go." July 28, 2025 5.0 Hubspot has a software that really helped me manage my selling and marketing activities. In truth, this CRM is only limited by the user's own creativity and abilities. Pros There honestly a lot to love here and the seriously compound each other. To start with being able to customize your data view helps prioritize what you need most for your business and is very easy to use. This ultimately allowed me to work faster with lead management and task completion. Ultimately, this app can deliver a lot of value by allowing you to understand your email performance and the success rates of your activities. Cons I wasn't able to bulk edit like I would've wanted to like a spreadsheet, but with the rate Hubspot innovates this may already be an option! Alternatives considered [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM The process for getting launched and setting up was self guided. I didn't really need someone to walk me through what to do (even though I know I could've asked). Review Source Willem G. Commercial manager Computer Software Used the software for: 1-2 years ### "Great product easy to start" January 30, 2026 4.0 Overall it is awesome. The product is one of the better crms which is working straight out of the box. Pros Their support is great.the system is very easy to configure.the way the onboarding works makes it easy to start with in days Cons I found the price to be increasing quickly.it is also not very clear on what u pay for. It feels very expensive Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM Their team is great.the system works well and integrated well in gws Review Source Avery C. Founder Computer Software Used the software for: 6-12 months ### "GREATEST CRM EVER!!!" September 25, 2025 5.0 Myself and all of my employees enjoy HubSpot greatly. We transferred from Monday last year and have had zero issues. Pros is the easiest to startup, most organized, and has the most features. My favorite part about it is the ease of use. Cons I wish there was an internal Email/SMS tool. This would allow everything to be more seamless and connected. Switched from [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) Functionality. We found better function with HubSpot. Review Source MB Mark B. Owner Insurance Used the software for: I used a free trial ### "integration degree needed to set this up." September 19, 2025 4.0 Pros I found to have a good Value for Money if set up correctly. With integration with lots of other companies available especially in the insurance industry. Depending on the plan chosen I found they had good Customer Support. I did not find this crm to be Ease of Use. You need a degree to get this started imo. It can be a good Lead Management system. It also offers Email Marketing. User Interface Cons I found it very difficult to integrate this system into my office and unless you have support staff that are good with software I think it may be challenging to integrate into your office as well. Switched from [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) I was looking for a more robust system but had a problem integrating this into my office so I went back to Pipedrive CRM. API much easier to use. Review Source Nicholas T. Sales Staffing and Recruiting Used the software for: Less than 6 months ### "Hubspot: The Best CRM" December 4, 2025 5.0 There are a few reasons why I liked HubSpot — it’s really about how it combines usability, functionality, and flexibility. Pros HubSpot combines CRM, marketing, sales, and service tools in one place. I didn't need separate tools for email campaigns, lead tracking, and customer support. Cons HubSpot Academy offers tons of free courses and certifications. Helps you learn and implement best practices for inbound marketing and sales. There was a cost to all this Switched from [FreeAgent](https://www.capterra.com/p/122008/FreeAgent/) Company Merger occurred and we switched to Hib Spot Review Source GH Grant H. Director of Strategic Operations Retail Used the software for: 2+ years ### "Excellent solution for expanding operational capacity" May 21, 2025 5.0 HubSpot has been a game-changer for organizing and scaling our sales and marketing efforts. It’s user-friendly enough for non-technical teams, yet robust enough to support complex workflows and reporting. The platform helps keep our entire team aligned and efficient. With a bit of strategic setup, it becomes a powerful central command center for growth. Pros The flexibility to build custom properties, workflows, sequences, and dashboards makes it adaptable to almost any team structure Cons Pricing can scale quickly as you unlock advanced features, and some limitations (like per-seat pricing for Sales Pro or needing Ops Hub for deeper automations) can sneak up on teams. Also, while integrations are generally strong, custom syncing logic (especially bi-directional syncs with non-native systems) often requires middleware or development. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM HubSpot gives the most flexibility and customization to suit the needs I've addressed for multiple companies. Review Source DL Derek L. Marketing Manager Transportation/Trucking/Railroad Used the software for: Less than 6 months ### "Hubspot On the Spot" March 10, 2025 5.0 To date, the Hubspot team has been a great partner in review to implementation. They are supportive and willing to go the extra mile to help you get what you need to achieve your end goals. Pros Hubspot offered us a ton of options for customization/personalization that was already built in. Also we were not nickel and dimed like other CRM packages. While you do have to pick add-on modules for your needs past the free trial, that is to be expected. I see many reviews complaining about that. All of them do that. Cons I wish that Hubspot had their own onboarding team instead of having to look for a specialty company. It would feel more streamlined. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) Reason for choosing HubSpot CRM Price, function, customization, features, our integration software is not availble in the list, but we did integrate with a 3rd party software which a key decision maker for us as well Review Source Mai M. Managing Director Hospitality Used the software for: 1-2 years ### "It's time for HubSpot CRM" March 19, 2026 5.0 We were late to onboard HubSpot but now that we have, it has been the most delightful and purposeful experience! It was a fantastic decision for our small team and I only regret not implementing it sooner! Pros I've become obsessed with . Our company was late to adopt HubSpot but now that we have, it's the best decision we've made! I find it super user friendly and intuitive and a considerable value for the investment! Cons It took me a little while to get fully acclimated to the CRM but now that I have learned, I find it incredibly helpful in my daily use! Review Source VR Verified Reviewer Sales Coordinator Consumer Goods Used the software for: 6-12 months ### "easy navigation and consolidation of companies and users " January 8, 2026 5.0 I have enjoyed my experience with hubspot overall. Having a positive time with the ease of use and managing companies and deals under one spot. Pros I like the ease of use of consolidating the Deals, companies, tickets and also managing hubspot with our design department to communicate designs all in one spot. Cons I have issues with connecting hubspot to my gmail sometimes, which can be an issue for logging customer emails to create deals Review Source VR Verified Reviewer Account Executive Transportation/Trucking/Railroad Used the software for: 1-2 years ### "Account Executive" January 27, 2026 5.0 Overall, my experience with was positive. It was easy to use, helped keep things organized, and worked well for day-to-day CRM needs. While some features felt a bit limited without upgrades, it still did a solid job for managing contacts and deals. Pros I liked how easy was to use. Everything felt pretty intuitive, and it didn’t take much time to get set up or find what I needed. It was nice having contacts, deals, and notes all in one place without feeling overwhelming. Cons I didn’t love how limited some features felt unless you upgraded. A few things I wanted to do required jumping to paid plans, which could get a little frustrating over time. Review Source VR Verified Reviewer Sales Agent Real Estate Used the software for: 1-2 years ### "All in one platform that makes work easier m" March 23, 2026 5.0 I've used it for work,mainly to manage customers information and keep track of communication. It's a very helpful platform because everything is in one place which makes it easier to stay organized. Pros All in one system for managing contact and tasks. Easy to track emails and communication Helps keeps work organized Clean and user friendly dashboard Cons Can be a bit confusing for beginners Some features are blocked behind paid plans Takes time to learn all the tools Notification can sometimes be overwhelming Review Source PW Paisley W. Instructional Designer Professional Training & Coaching Used the software for: 6-12 months ### "Hubspot CRM Review" October 22, 2025 5.0 It's user friendly and intuitive. The way the information is organised makes sense so it's easy to pickup. Pros I really like the way the information is displayed about the contact - with the payment details all on one side and the personal information on the other. This makes it easy to quickly pull bits of information just from a glance. I also really like how you can hide blank properties when you go into the more detail contact information. Cons Sometimes the activity part in the middle that is the default feels a bit cluttered and hard to pull the most useful information easily out of. Review Source Rosemary N. Business executive Financial Services Used the software for: 1-2 years ### "Experience with husSpot Crm" February 19, 2026 5.0 I have had a very good experience with it has helped me manage my leads effectively, track customer feedbacks and made it ease to interact with clients hence growth and better performance Pros It's a bit complex for understanding if you not a fast learner, the user interface sometimes langs in that you not able to navigate through. Cons .The ease of lead generation and create a good sales force. Also improved customer support and engagements Review Source ED Emily D. Accounting Assistant Law Practice Used the software for: 2+ years ### "Great CRM & Lead Software" November 13, 2025 5.0 Pros The client intake and connectivity to our website has been great. All of my leads are super accessible and the search feature is amazing since we have clients with similar names. I love that I can tag others in the notes and tasks I create for potential leads and active clients. The email tracking feature has also been very useful to find details if I have am looped in at a later stage. Cons They option of HubSpot academy is a great idea, i just wish there was more offered within the academy as well. This software can do alot but you have to do the leg work to figure out what all you can do with it. Review Source Derek H. Account Manager Telecommunications Used the software for: 6-12 months ### "Hubspot CRM is the go-to tool for any sales team" April 28, 2025 5.0 I cannot give Hubspot a big enough praise as it has continued to impress me at every turn. The fact we can have a shared database of contacts, see the latest activity across the team with them and assign them to various people has really changed how we operate. Pros I had an idea in my head of what a CRM would look like and I was hesitant to want to add in another "step" to my sales process but it was literally minutes of exploring Hubspot before I realized how insane it would be for me to cling to the spreadsheets I had bene using. The email tracking is game changing not to mention the depth of process tracking you can get with this tool. Intuitive design and the automation at key points help ensure we aren't missing anything or doing double work. Cons While there isn't anything majorly wrong - I do wish the tool would remain logged in as it seems daily I have to resign in and if I don't remember to check I can miss having emails logged. Review Source Casper V. Sales consultant Information Technology and Services Used the software for: 1-2 years ### "Friendly tool when used correct" August 4, 2025 4.0 Overall a nice and friendly tool, however I just use 5% of the software and can't shut the rest of the functions (CMS, Marketing tools etc. ) off Pros It is good for keeping all the communication in one place. Managing deals for companies with several locations is good to manage via HubSpot Cons It's not that easy to get all data automated in HubSpot. Lots of salepeople don't fill in all needed data or automated this process what makes that the data is not accurate. Review Source SS Sheni S. Business Developer Legal Services Used the software for: 1-2 years ### "HubSpot as a CRM tool" January 20, 2026 4.0 For a small to mod size business this tool works well as it integrates well across several areas of the business and is super easy and convenient to use. Pros It is super easy to use! It seamlessly puts into a smooth workflow several areas of a business including sales, marketing and work tools. It is very user friendly and has a great customer support for queries of customization. Cons It is on the high cost side. It's features may not work for a large scale company without several ad ons which again is an extra cost. Review Source Atalay C. Senior Manager, Paid Social and SEM Marketing and Advertising Used the software for: 2+ years ### "All the necessary technical features in one place - no third-party tools needed" August 24, 2025 4.0 Pros My favorite feature is its direct integration with paid platforms. Using CRM data on paid platforms is critical for ROAS. Automatic transfer of leads to Hubspot is also a good feature that is of great importance. Ease of use and simplicity of interface. Cons Prices increase depending on scaling and can be expensive compared to its competitors, which is the only feature I don't like. Review Source NW Nancy W. Customer Care Representative Leisure, Travel & Tourism Used the software for: 2+ years ### "Streamlining services through strengthened customer relationships. " June 2, 2025 5.0 It is a great experience where management if customer relationship has become easy and very fulfilling. Scheduling online meetings and directly engaging clients on one on one. Perfect surveys and calender management. Pros It is a self service application and very flexible working on cloud. Maintains customer services by providing an easy engagement channel. Easy schedule planning and follow up reminders. Teamwork projects management and progress tracking. Cons It is totally satisfying on the basic use i have it for nothing complex in features and usability in overall. Review Source AQ Anthony Q. Customer Support Specialist Computer Software Used the software for: 2+ years ### "Hubspot is overall great!" March 2, 2025 4.0 My overall experience has been great. While I have been on the receiving end of some service disruptions, Hubspot makes sure to communicate that an issue is actively occurring. Pros I have like workflows the most within HubSpot. They have been lifesavers for our current customer support/success operations. Allowing us to easily have contacts enrolled into a workflow that does an action. It has allowed so much flexibility and Hubspot is constantly refining workflows, adding additional features. Apart from the generic contact and company management and tracker side of Hubspot. Workflows has the been the most impactful. They do also have a great amount of integrations! Cons Despite the overall good communication of service disruptions mentioned in my overall experience, they do always end up causing road blocks in proceeding with work. I do believe that the reports could grow more. Unless I am missing something, it would be very nice to be able to factor office hours within the reports and myself and my colleagues have been unable to find out how to make that happen. Doing so would give us accurate reports across the board. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.