# HubSpot CRM Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about HubSpot CRM Software - reviews, pricing plans, popular comparisons to other CRM products and more.

Source: https://www.capterra.com/p/152373/HubSpot-CRM

---

# 

 HubSpot CRM Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 7, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

Independent research methodology

Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

HubSpot CRM

## What is HubSpot CRM?

Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today.

## What is HubSpot CRM used for?

[CRM](https://www.capterra.com/customer-relationship-management-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/)

Recognitions

Shortlist

Overall rating

Based on 4,458 user reviews

Reviews sentiment

Positive

93%

Neutral

5%

Negative

2%

Pros & cons

Unified sales-marketing platform

Comprehensive lead tracking tools

High and complex pricing

Frequent bugs and glitches

Starting price

$20

Per User, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

-   CRM / 2026
-   Construction CRM / 2025
-   Contact Management / 2025
-   Lead Management / 2025
-   Real Estate CRM / 2025
-   Sales Force Automation / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

## HubSpot CRM alternatives

Highest Rated

[4.7 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Starting price

$7.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.4 (18,783)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[4.3 (6,974)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting price

$14.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

[4.2 (1,307)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting price

$31.10

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

83%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/152373/HubSpot-CRM/alternatives/)

## FAQs about HubSpot CRM

Overview

### What problems does HubSpot CRM solve?

HubSpot CRM solves scattered lead and client data, weak follow-up discipline, and poor visibility into email engagement, pipeline stages, and customer touchpoints. Sales reps, marketers, startups, and account managers use it to automate outreach, centralize prospect history, build targeted lists, and keep sales, marketing, and service teams aligned.

Answer based on 1823 reviews

Overview

### Which roles and teams benefit most from HubSpot CRM?

HubSpot CRM is most used by sales teams, marketing leaders, customer success staff, and small-business executives. Account executives and sales managers track pipelines and follow-ups, marketers manage campaigns and lead nurturing, customer success teams monitor relationships, and founders, CEOs, and owners use reporting dashboards to oversee growth and revenue.

Answer based on 4325 reviews

Overview

### What company size and industries is HubSpot CRM built for?

HubSpot CRM is built for growing teams, primarily small businesses at 84%, with Marketing and Advertising the top industry at 14%. It also serves midsize businesses at 10% and enterprises at 6%, with strong adoption in Computer Software at 13% and Information Technology and Services at 10%.

Answer based on 4458 reviews

Features and Usability

### What are the key features of HubSpot CRM?

HubSpot CRM includes core features for contact management and lead management, with contact records, deal pipelines, activity tracking, and reminders. Key differentiators include email tracking, email templates and sequences, marketing automation with forms and landing pages, plus integrations and reporting that connect sales, marketing, and support workflows.

Answer based on 1291 reviews

Pricing

### How much does it cost and what fees or limitations are included?

HubSpot CRM starts at $20/user/month for the Starter Customer Platform, with Professional at 50 and Enterprise at 75. A free version is available and often suits startups, but reviewers say advanced reporting, automation, support, and some contact or feature limits can make costs rise as teams grow.

Answer based on 1291 reviews

Integrations

### Which third-party tools and platforms does HubSpot CRM integrate with?

HubSpot CRM integrates with Gmail, Microsoft Outlook, Slack, Mailchimp, WordPress, Google Calendar, Salesforce Sales Cloud, and Zapier. Reviewer feedback confirms strong email and workplace app connections, and HubSpot CRM supports over 200 integrations overall, with additional options across marketing, sales, and productivity tools.

Answer based on 1038 reviews

Getting Started and Support

### How easy is it to onboard and train a team on HubSpot CRM?

HubSpot CRM is quick to learn for many sales, marketing, and customer success users, with an intuitive interface and cross-functional setup. Training is available through in-person sessions, live online training, webinars, videos, and documentation. New or nontechnical users often need more time for setup, automation, and advanced features.

Answer based on 503 reviews

Getting Started and Support

### What customer support options does HubSpot CRM offer, and how do users rate the experience?

HubSpot CRM offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live representatives, and chat. Users often describe support content and chat help as useful and quick for routine questions, but some report slower issue resolution, basic self-service resources, and uneven help depending on plan tier or complex setup needs.

Answer based on 757 reviews

## Who uses HubSpot CRM?

Based on Capterra reviews from the past year

Talk to a software expert

to get a free software list  
tailored to your business needs

Company size

Based on 135 reviews

100%

75%

50%

25%

Smallbusiness

Midsizebusinesses

Enterprise

Top job functions

Based on 135 reviews

Sales & Business Development

24%

Sales & Business Development

24%

Administrative

19%

Customer Services & Support

10%

Marketing

9%

Others

38%

Top industries

Based on 135 reviews

Computer Software

28%

Marketing and Advertising

23%

Information Technology and Services

19%

Financial Services

16%

Other

14%

## Pros and Cons

Unified sales-marketing platform

93% positive reviews out of 607

Most reviewers describe sales and marketing as seamlessly integrated, providing shared insights, automation, and coordinated customer engagement.

Kylee C

Digital Marketing , 11 - 50 employees.

"One of the standout features that has truly impressed us is its remarkable ability to seamlessly integrate our sales and marketing functions, creating an unparalleled level of synergy that has significantly enhanced our operations."

High and complex pricing

35% negative reviews out of 878

Some reviewers describe pricing as expensive, with essential features behind paywalls and confusing tier structures that escalate costs quickly.

Joseph P

Marketing Manager, 11 - 50 employees.

"The cost adds up quickly, and there are a lot of features that you have to upgrade to gain access to."

Comprehensive lead tracking tools

92% positive reviews out of 483

Most users report lead management is streamlined, enabling centralized tracking, automated follow-ups, and improved sales pipeline visibility.

Constance G

Team lead Enterprise, 201 - 500 employees.

"HubSpot streamlines sales processes with intuitive tools, making lead management and follow-ups effortless for sales teams"

Frequent bugs and glitches

77% negative reviews out of 333

Most users report bugs and issues cause slowdowns, crashes, inconsistent performance, and occasional disruptions to daily workflows.

Robust email tracking features

92% positive reviews out of 218

Most users comment email tracking enables real-time monitoring of opens, clicks, and communication history for efficient follow-ups.

Lucas B

Director, 2 - 10 employees.

"We love the contact tracking function, being able to send emails out and track opens and clicks is vital in our sales process."

Limited and costly reporting

43% negative reviews out of 275

Some reviewers find reporting lacks flexibility, advanced analytics require expensive upgrades, and custom reports are difficult to create.

Juan R

Onboarding Manager, 11 - 50 employees.

"Some reports are not possible to outline in your dashboard."

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Contact Management

4.5 (980)

67.04% of 980 reviewers that rated this feature as important or highly important

With this capability, you can organize, track, and update all customer interactions in one place. Reviewers highlight the intuitive interface, easy segmentation, shared access, and strong email integration. Some users say contact lists can get cluttered and want more options for phone numbers.

Lead Management

4.4 (921)

63.63% of 921 reviewers that rated this feature as important or highly important

This aspect lets you capture, track, and nurture leads through the sales funnel. Reviewers appreciate automation, segmentation, reminders, and integration with marketing tools (like Mailchimp). Some users note minor limitations in search and occasional false leads from imperfect data.

Sales Pipeline Management

4.4 (788)

63.07% of 788 reviewers that rated this feature as important or highly important

Sales pipeline management offers customizable stages, visual dashboards, and automation for tracking deals. Users find it intuitive, collaborative, and helpful for forecasting. Some reviewers mention customization limits and occasional workflow clutter, but value integrations with Salesforce and Monday.com.

Contact Database

4.5 (597)

68.84% of 597 reviewers that rated this feature as important or highly important

HubSpot’s contact database helps you store, segment, and access all contact details securely. Users value its customization, bulk import/export, search, and integrations (like Jotform, Dialpad). Some reviewers mention billing is tied to contact count and grouping contacts can be tricky.

CRM

4.6 (408)

70.83% of 408 reviewers that rated this feature as important or highly important

HubSpot CRM gives you a centralized, customizable platform to manage contacts, leads, deals, and tasks. Reviewers appreciate its user-friendly interface, automation, integrations (like Gravity Forms, QuickBooks), and robust tracking. Some users mention slow capability updates and occasional search limitations.

Reporting/Analytics

4.2 (517)

60.35% of 517 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

HubSpot CRM 93 features

Define levels of authorization for access to specific files or systems

Integrate with a third-party accounting system

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Manage various aspects of appointments including booking, rescheduling, canceling

Schedule appointments via a calendar

Track and manage schedules and meetings via an integrated calendar

Synchronize with other calendars to view mutual availability and schedules

Notifications/alerts for upcoming events or tasks

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage contact details and communication with clients

Track all company interactions with current clients

Provides a channel for team members to share media files, communicate, and work together

Manage and track all internal and external communication conducted via calls, email, text, or chat

HubSpot’s contact database helps you store, segment, and access all contact details securely. Users value its customization, bulk import/export, search, and integrations (like Jotform, Dialpad). Some reviewers mention billing is tied to contact count and grouping contacts can be tricky.

With this capability, you can organize, track, and update all customer interactions in one place. Reviewers highlight the intuitive interface, easy segmentation, shared access, and strong email integration. Some users say contact lists can get cluttered and want more options for phone numbers.

Track, store, and access client contracts or licenses

HubSpot CRM gives you a centralized, customizable platform to manage contacts, leads, deals, and tasks. Reviewers appreciate its user-friendly interface, automation, integrations (like Gravity Forms, QuickBooks), and robust tracking. Some users mention slow capability updates and occasional search limitations.

A collection of customer information such as contact details, demographics, previous interactions, etc.

Process of dividing customers into groups based on common characteristics

Customize data fields to support various needs and use cases

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Import and export data to and from software applications

Defines specific deal parameters to negotiate and secure deals

Store, manage, and track all electronic documents in a centralized location

Store and organize documents in a centralized system

Assemble applications and processes by dragging over and arranging pre-built components

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Set up automated email sequences to streamline outreach and engage leads/contacts

Pre-made examples and templates for emails

Track delivered, received, and opened emails

Financial services institutions such as traditional banks, hedge funds, investment banks, and insurance agencies.

Software designed for the healthcare industry

Operate/access software on iPad Devices

Operate/access software on Mac Devices

Designed for small businesses

Primarily serving startup companies

Form predictions based on past and present data/trends

Track interaction history by documenting conversations for contacts

Incorporation of a chat or messaging system within an organization's internal communication infrastructure

Visualization tool to organize and optimize tasks and track their status at every stage of workflow

Create landing pages or online forms designed to capture new leads and prospects

Automatically identify and save contact information of potential customers

Route and distribute your leads to third party buyers

Manage the process of attracting and converting business prospects into leads

This aspect lets you capture, track, and nurture leads through the sales funnel. Reviewers appreciate automation, segmentation, reminders, and integration with marketing tools (like Mailchimp). Some users note minor limitations in search and occasional false leads from imperfect data.

Engage with a lead throughout the sales process by actively providing information

Score a lead on their quality or likelihood to buy based on certain behaviors

Score a lead based on quality or likelihood to buy/convert based on predetermined criteria

Divide leads into buckets based on predefined criteria and routing rules

Ability to chat online in real time

Automate workflows and trigger campaigns based on customer actions

Access software remotely via mobile devices

Access the system via a mobile application

Observe and track the demand, usage, progress or quality of a system, product, or user

Track all opportunities for potential sales and convert them into recurring revenue

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.

Predict future data based on historical data sets

Plan and coordinate all the resources, costs and time needed to execute assignments

Tools designed to streamline the process of lead generation and management for sales teams

Generate quotes or estimates for customers

Engage in direct, instant messaging with consumers

Receive data and information in real time

Notifications that are delivered to users as soon as an event occurs

Log and store the source of contacts/leads

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports.

Sales pipeline management offers customizable stages, visual dashboards, and automation for tracking deals. Users find it intuitive, collaborative, and helpful for forecasting. Some reviewers mention customization limits and occasional workflow clutter, but value integrations with Salesforce and Monday.com.

Reports specific to sales analysis for trends and strategies

Plan availability and assign specific time slots for tasks and resources

Search and filter data across systems to locate required information by entering keywords or certain criteria

Group leads or contacts based on their specific characteristics

Online portal through which end users can access the system, manage tasks, or obtain information

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Create, manage and track all task activities and progression

Track the status and progress of tasks

Track and manage the scheduling of tasks

Create, save, and re-purpose templates for emails, forms, etc.

Organize customer data and accounts by user or geography

Addition of necessary external data, applications, tools, or features

Set up connections to third-party platforms to improve business processes

Web form that allows users to enter data that is sent and processed for different reasons

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

4.4 (4,298)

4.4

Based on 4,298 reviews

## Pricing

Value for money

4.3 (3493)

Free Version

[View pricing plan details](https://www.capterra.com/p/152373/HubSpot-CRM/pricing/)

Starter Customer Platform

$20.00

Per User,Per Month

It includes:

-   Combination of Marketing Hub Starter, Sales Hub Starter, Service Hub Starter and Content Hub Starter
-   Includes 1,000 marketing contacts

Professional

$50.00

Per User,Per Month

It includes:

-   Configure Your CRM Layout
-   Merge Duplicate Records
-   Organize Users Into Teams

Enterprise

$75.00

Per User,Per Month

It includes:

-   Get AI Insights On CRM Index Pages
-   Set Custom Objects
-   Enable Single Sign-On

Value for money

4.3 (3,493)

4.3

Based on 3,493 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Trello](https://www.capterra.com/p/211559/Trello/)[

Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (3502)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (3,502)

4.4

Based on 3,502 reviews

## User reviews

Overall rating

4.5

Based on 4,458 reviews

Filter by rating

5(2743)

4(1389)

3(240)

2(51)

1(35)

Mentioned topic

Sorted by most recent

DV

Dylan V.

Head of Marketing

Non-Profit Organization Management

### "HubSpot: A Gamechanger For Nonprofits"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 1, 2026

HubSpot has been a gamechanger. It has made us thousands in potentally missed sales and saved us hours of organizational work.

Pros

HubSpot has been a gamechanger for our organization. It allows us to easily organize and reach out to our clients and supporters. We are able to replace outdated and confusing spreadsheets with an easy to use system.

Cons

I sometimes have trouble finding different sections of the system. Splitting up different sections in easier to understand ways could be helpful.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SD

Sabina D.

Associate

Hospital & Health Care

### "Easy to use "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

April 25, 2026

Pros

It is easy to use. The updates have made it better. Does the job for me and I am happy to recommend to others as well.

Cons

There is nothing I can currently think of. Sometimes it lags but it is understandable. There are no complaints.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AM

Anna M.

Customer Service Agent

Health, Wellness and Fitness

### "Compared to other free version, HubSpot still the best choice "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 23, 2026

Pros

I love HubSpot CRM for two main reasons: first, it’s free and allows infinity contact list for a small business and secondly, it can be integrated with almost any third-party platform. Each time we use a new tool, this allows us to import our contact list from HubSpot.

Cons

It’s complicated or I don’t know how to do it properly. This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Estela G.

HR Assistant

Law Practice

### "Excellent Experience with HubSpot CRM"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 21, 2026

Overall, my experience with HubSpot CRM has been positive. It is a user-friendly and effective platform for managing leads, tracking sales, and organizing customer information in one place. The interface is clean and easy to navigate. Team collaboration works well since all data is shared and accessible, and automation features help save time on repetitive tasks.

Pros

What I liked most about HubSpot CRM is how easy it is to manage leads and organize customer information in one place. It offers great value for money, especially with its free plan that includes many useful features. The platform is very easy to use, with a clean and intuitive user interface that makes navigation simple even for beginners. Lead management is efficient, allowing you to track deals and sales progress clearly. It also supports good team collaboration by keeping all communication and customer data shared across users. In addition, its process automation tools help save time by handling repetitive tasks like follow-ups and email tracking automatically. Customer support is generally helpful, especially for paid plans, making it a well-rounded CRM solution.

Cons

Finding specific information or switching between tools may take more time, especially when managing large amounts of data. Despite this, the platform remains powerful and functional for growing businesses.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

People Operations

Information Technology and Services

### "A comprehensive all-in-one platform that brings your customer tools together"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

April 17, 2026

We use HubSpot across CRM, marketing automation, and customer service, and the biggest advantage is having all of those functions living under one roof. Rather than juggling multiple disconnected tools, everything from contact management to email campaigns to support tickets is centralised in one place. It's a powerful platform, but the cost and complexity are worth factoring in before committing.

Pros

The all-in-one nature of HubSpot is its strongest selling point. Having CRM, marketing automation, and customer service tools integrated into a single platform means your data stays connected - contact records, campaign interactions, and support history are all visible in one place, creating a much more coherent view of the customer journey. The marketing automation features are particularly well built, making it straightforward to set up email campaigns and nurture workflows without needing a dedicated technical resource.

Cons

Value for money is a genuine concern with HubSpot. The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying. For smaller teams or businesses with tighter budgets, it can be hard to justify. Some of the deeper functionality also comes with a notable learning curve, and getting the most out of the platform requires a real time investment in setup and onboarding.

Switched from

[Help Scout](https://www.capterra.com/p/136909/Help-Scout/)

More functionality was required and new features.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Jhon Jaiver S.

Developer

Marketing and Advertising

### "se esta quedando atras si no se actualizan"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

5/10

April 17, 2026

mas de lo mismo, creo que el software ha evolucionado y las versiones GUI como las conocemos es lo que menos se va usar

Pros

todas las implementaciones que tiene es una herramienta muy bien pensada y esta muy facil de usar para mi negocio

Cons

creo que se esta quedando atras, debe mejorar en la implementacion de CLI, MCP y agentes de IA que es lo de hoy en dia

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Analyst

Financial Services

### "User‑Friendly CRM with Helpful Automation"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

April 16, 2026

Pros

Easy to use, great for tracking leads, and offers a clean, intuitive interface. Automation tools help streamline workflows, and team collaboration features work smoothly.

Cons

Some advanced features require paid tiers, and large databases can feel slower to navigate. Limits on advanced features in the free version.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Axel H.

CMO

Computer Software

### "Flexible and powerful if you keep it under control"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

6/10

April 16, 2026

Great tool for a growing company with a lot of flexibility. Works really well when structured properly, but requires discipline to avoid turning into a mess over time.

Pros

You can do a lot with it. Very flexible and covers most needs out of the box. Strong integration ecosystem makes it easy to solve niche problems.

Cons

Gets messy fast if not everyone understands how things are set up. People building their own stuff can break other parts. Becomes complex quickly. Also struggled to make dynamic usage based SaaS pricing work properly, never really becomes a true source of truth.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Customer Success Lead

Logistics and Supply Chain

### "Herramienta completa "

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

April 8, 2026

Pros

La cantidad de funcionalidades que tiene y todo lo que puedes hacer con la herramienta. Nos ayuda mucho.

Cons

No es tan intuitivo y el material de soporte no siempre está actualizado. Sería bueno que mejoraran eso.

Switched from

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

Más funcionalidades en una única herramienta

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AP

Alexandra P.

Retirement Plan Consultant

Financial Services

### "Simple, user friendly, does the job well!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

April 7, 2026

Pros

I've been using HubSpot for over a year now, and honestly, it's been really easy to get the hang of it. I'm not a super technical person so the layout to me is really nice and easy to navigate.

Cons

The advanced features are a little more harder for me to navigate, but the basics are super easy. You may just have to dive deeper to get to some features you may needs for you company.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

## Top-rated software of 2026

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

Popular comparisons

[Salesforce Sales Cloud vs HubSpot CRM](https://www.capterra.com/compare/61368-152373/Salesforce-vs-HubSpot-CRM)[Zoho CRM vs HubSpot CRM](https://www.capterra.com/compare/152373-155928/HubSpot-CRM-vs-Zoho-CRM)[Bigin by Zoho CRM vs HubSpot CRM](https://www.capterra.com/compare/152373-204998/HubSpot-CRM-vs-Bigin-by-Zoho-CRM)[Dynamics 365 vs HubSpot CRM](https://www.capterra.com/compare/152373-157279/HubSpot-CRM-vs-Dynamics-365)[eWay-CRM vs HubSpot CRM](https://www.capterra.com/compare/152373-152769/HubSpot-CRM-vs-eWay-CRM)[Pipedrive vs HubSpot CRM](https://www.capterra.com/compare/132666-152373/Pipedrive-vs-HubSpot-CRM)[Kylas Sales CRM vs HubSpot CRM](https://www.capterra.com/compare/152373-210630/HubSpot-CRM-vs-Kylas)[EngageBay CRM vs HubSpot CRM](https://www.capterra.com/compare/152373-178819/HubSpot-CRM-vs-EngageBay-Marketing)[Odoo vs HubSpot CRM](https://www.capterra.com/compare/135618-152373/Odoo-vs-HubSpot-CRM)[Ploomes CRM vs HubSpot CRM](https://www.capterra.com/compare/152373-207290/HubSpot-CRM-vs-Ploomes)

[Nutshell vs HubSpot CRM](https://www.capterra.com/compare/144340-152373/Nutshell-vs-HubSpot-CRM)[ActiveCampaign vs HubSpot CRM](https://www.capterra.com/compare/79367-152373/ActiveCampaign-vs-HubSpot-CRM)[Act! vs HubSpot CRM](https://www.capterra.com/compare/152373-175860/HubSpot-CRM-vs-Act)[monday CRM vs HubSpot CRM](https://www.capterra.com/compare/152373-245800/HubSpot-CRM-vs-Monday-CRM)[Bitrix24 vs HubSpot CRM](https://www.capterra.com/compare/113540-152373/Bitrix24-vs-HubSpot-CRM)[Brevo vs HubSpot CRM](https://www.capterra.com/compare/132996-152373/brevo-vs-HubSpot-CRM)[OpenCRM vs HubSpot CRM](https://www.capterra.com/compare/129881-152373/OpenCRM-vs-HubSpot-CRM)[Copper vs HubSpot CRM](https://www.capterra.com/compare/141642-152373/Copper-vs-HubSpot-CRM)[Mailchimp vs HubSpot CRM](https://www.capterra.com/compare/110228-152373/MailChimp-vs-HubSpot-CRM)[Meritto vs HubSpot CRM](https://www.capterra.com/compare/152373-250169/HubSpot-CRM-vs-Comprehensive-Admission-Suite) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)