--- title: "Best HubSpot CRM Alternatives 2026 | Capterra" description: "Looking for alternatives to HubSpot CRM? Find out how HubSpot CRM stacks up against its competitors with real user reviews, pricing information, and what features they offer." source_url: "https://www.capterra.com/p/152373/HubSpot-CRM/alternatives/" page_type: "alternatives" language: "en" --- # HubSpot CRM alternatives Last updated on September 8th, 2026 The best HubSpot CRM alternatives are Bigin by Zoho CRM (best overall), EngageBay CRM (best free plan), Copper (best budget option), and Salesforce Sales Cloud (most reviewed). Together they hold 21,082 verified Capterra reviews, with overall ratings from 4.4 to 4.7 out of 5. HubSpot CRM itself holds 4.5 out of 5 across 4,484 reviews. ### HubSpot CRM - Rating: 4.5 out of 5 (4,484 reviews) - Ease of use: 4.4 out of 5 - Starting price: $20.00 /user/mo - Key features: 10 of 10 top category features --- ## Top alternatives HubSpot CRM alternatives compared | Product | Rating difference | Ease of use | Starting price | Key features | | --- | --- | --- | --- | --- | | [eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/) — 4.5 out of 5 (825 reviews) | Rated the same as this product | 4.4 out of 5 | $20.00 /user/mo | 9 of 10 top category features | | [Odoo](https://www.capterra.com/p/135618/Odoo/) — 4.2 out of 5 (1,328 reviews) | Rated 0.3 lower than this product | 4.0 out of 5 | $31.10 /user/mo | 9 of 10 top category features | | [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) — 4.7 out of 5 (466 reviews) | Rated 0.2 higher than this product | 4.7 out of 5 | $12.00 /user/mo | 9 of 10 top category features | | [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) — 4.7 out of 5 (743 reviews) | Rated 0.2 higher than this product | 4.8 out of 5 | $7.00 /user/yr | 9 of 10 top category features | | [Copper](https://www.capterra.com/p/141642/Copper/) — 4.4 out of 5 (622 reviews) | Rated 0.1 lower than this product | 4.5 out of 5 | $12.00 /user/mo | 10 of 10 top category features | | [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,807 reviews) | Rated 0.1 lower than this product | 4.0 out of 5 | $25.00 /user/mo | 8 of 10 top category features | | [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) — 4.2 out of 5 (1,003 reviews) | Rated 0.3 lower than this product | 4.0 out of 5 | $69.00 /mo | 8 of 10 top category features | | [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (6,996 reviews) | Rated 0.2 lower than this product | 4.2 out of 5 | $14.00 /user/mo | 10 of 10 top category features | | [Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/) — 4.5 out of 5 (255 reviews) | Rated the same as this product | 4.5 out of 5 | $29.00 /user/mo | 9 of 10 top category features | | [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) — 4.6 out of 5 (910 reviews) | Rated 0.1 higher than this product | 4.5 out of 5 | $14.99 /user/mo | 9 of 10 top category features | --- ## Top alternatives with AI capabilities The HubSpot CRM alternatives with the strongest AI features are monday CRM, Bitrix24, and Zoho CRM, based on verified feature data and Capterra reviews. ### [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) — 4.7 out of 5 (466 reviews) - AI features: AI Copilot, Generative AI ### [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) — 4.2 out of 5 (1,003 reviews) - AI features: AI Summarization, AI Writing Assistant, Chatbot, Generative AI ### [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (6,996 reviews) - AI features: AI Copilot, AI/Machine Learning, Chatbot, Generative AI --- ## Top Free alternatives to HubSpot CRM The best free alternatives to HubSpot CRM are eWay-CRM, Odoo , and monday CRM — all three offer a free plan alongside paid tiers. ### [eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/) — 4.5 out of 5 (825 reviews) - Free options: Free trial, Free version - Starting price: $20.00 /user/mo ### [Odoo](https://www.capterra.com/p/135618/Odoo/) — 4.2 out of 5 (1,328 reviews) - Free options: Free trial, Free version - Starting price: $31.10 /user/mo ### [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) — 4.7 out of 5 (466 reviews) - Free options: Free trial - Starting price: $12.00 /user/mo --- ## Top alternatives for SMBs Among reviewers from companies with 1-200 employees, the highest-rated HubSpot CRM alternatives are monday CRM (4.7), Bigin by Zoho CRM (4.7), and EngageBay CRM (4.6). ### [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) - 374 SMB reviewers say - Overall rating: 4.7 out of 5 across 374 SMB reviews - Ease of use: 4.6 out of 5 across 374 SMB reviews > "Having the Leads, Contacts, and Accounts are great levels to view." — Ashley N., Founder, Marketing and Operations Specialist (April 27, 2026) ### [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) - 638 SMB reviewers say - Overall rating: 4.7 out of 5 across 638 SMB reviews - Ease of use: 4.7 out of 5 across 638 SMB reviews > "It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance." — AK V., VP - Sales (December 24, 2025) ### [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) - 700 SMB reviewers say - Overall rating: 4.6 out of 5 across 700 SMB reviews - Ease of use: 4.5 out of 5 across 700 SMB reviews > "Many users also appreciate the free plan option for small businesses or startups." — Kuma W., Marketing (February 25, 2025) --- ## Why do teams switch from HubSpot CRM? Of the 260 Capterra reviewers who reported switching away from HubSpot CRM, the most common destinations were Zoho CRM, Salesforce Sales Cloud, EngageBay CRM, and Bigin by Zoho CRM. ### What users preferred ### [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - 4.3 out of 5 (6,996 reviews) — 83 reviewers switched here > "Tried different solutions and ended up with the one that best fit - Hubspot." — khyan a., Senior Business Development Representative (July 23, 2026) ### [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) - 4.4 out of 5 (18,807 reviews) — 79 reviewers switched here > "HubSpot was more user friendly - Marketing, Lead scoring, Lead management, Tasks, everything in one system" — khyan a., Senior Business Development Representative (March 27, 2026) ### [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) - 4.6 out of 5 (910 reviews) — 56 reviewers switched here > "HubSpot was too difficult to setup, wasn't responsive customers support" — Jim K., Owner (April 22, 2025) ### [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) - 4.7 out of 5 (743 reviews) — 42 reviewers switched here > "I switched because the CRM solutions I had used previously were more complex than I needed for my small business. I was looking for a simpler, more affordable solution that would help me manage leads, customers, and business partners efficiently without spending a lot of time on setup and administration." — Anja B., Business Owner (June 15, 2026) --- ## Find software for your specific use case ### CRM - [NetSuite](https://www.capterra.com/p/135757/NetSuite/) — 4.2 out of 5 (2,068 reviews) - [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) — 4.7 out of 5 (466 reviews) - [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) — 4.6 out of 5 (539 reviews) ### Lead Management - [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,807 reviews) - [Capsule](https://www.capterra.com/p/124041/Capsule/) — 4.5 out of 5 (167 reviews) - [Odoo](https://www.capterra.com/p/135618/Odoo/) — 4.2 out of 5 (1,328 reviews) ### Online CRM - [Applied Epic](https://www.capterra.com/p/70671/Applied-Epic/) — 4.2 out of 5 (142 reviews) - [AgencyBloc AMS+](https://www.capterra.com/p/105829/AgencyBloc-for-Health-Life-Insurance/) — 4.7 out of 5 (129 reviews) - [NextAgency](https://www.capterra.com/p/171245/NextAgency/) — 4.9 out of 5 (41 reviews) ### Small Business CRM - [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) — 4.7 out of 5 (743 reviews) - [Copper](https://www.capterra.com/p/141642/Copper/) — 4.4 out of 5 (622 reviews) - [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/) — 4.4 out of 5 (226 reviews) ### Financial CRM - [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (6,996 reviews) - [Backstop](https://www.capterra.com/p/169054/Backstop/) — 4.3 out of 5 (46 reviews) - [eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/) — 4.5 out of 5 (825 reviews) ---