--- title: "Best HubSpot CRM Alternatives 2026 | Capterra" description: "Looking for alternatives to HubSpot CRM? Find out how HubSpot CRM stacks up against its competitors with real user reviews, pricing information, and what features they offer." source_url: "https://www.capterra.com/p/152373/HubSpot-CRM/alternatives/" page_type: "alternatives" language: "en" publication_date: "2026-10-22" --- # HubSpot CRM alternatives Last updated on October 22nd, 2026 The best HubSpot CRM alternatives are Bigin by Zoho CRM (best overall), eWay-CRM (best free plan), Copper (best budget option), and Salesforce Sales Cloud (most reviewed). Together they hold 21,030 verified Capterra reviews, with overall ratings from 4.4 to 4.7 out of 5. HubSpot CRM itself holds 4.5 out of 5 across 4,492 reviews. ### HubSpot CRM - Rating: 4.5 out of 5 (4,492 reviews) - Ease of use: 4.4 out of 5 - Starting price: $20.00 /user/mo - Key features: 10 of 10 top category features --- ## Top alternatives HubSpot CRM alternatives compared | Product | Rating difference | Ease of use | Starting price | Key features | | --- | --- | --- | --- | --- | | [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) — 4.7 out of 5 (468 reviews) | Rated 0.2 higher than this product | 4.7 out of 5 | $12.00 /user/mo | 9 of 10 top category features | | [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) — 4.2 out of 5 (1,008 reviews) | Rated 0.3 lower than this product | 4.0 out of 5 | $69.00 /mo | 8 of 10 top category features | | [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,833 reviews) | Rated 0.1 lower than this product | 4.0 out of 5 | $25.00 /user/mo | 8 of 10 top category features | | [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) — 4.5 out of 5 (506 reviews) | Rated the same as this product | 4.4 out of 5 | $15.00 /user/mo | 7 of 10 top category features | | [Odoo](https://www.capterra.com/p/135618/Odoo/) — 4.2 out of 5 (1,338 reviews) | Rated 0.3 lower than this product | 4.0 out of 5 | $31.10 /user/mo | 9 of 10 top category features | | [Claritysoft CRM](https://www.capterra.com/p/123868/Claritysoft-CRM/) — 4.5 out of 5 (256 reviews) | Rated the same as this product | 4.5 out of 5 | $29.00 /user/mo | 9 of 10 top category features | | [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) — 4.7 out of 5 (745 reviews) | Rated 0.2 higher than this product | 4.8 out of 5 | $7.00 /user/yr | 9 of 10 top category features | | [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (7,008 reviews) | Rated 0.2 lower than this product | 4.2 out of 5 | $14.00 /user/mo | 10 of 10 top category features | | [eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/) — 4.5 out of 5 (830 reviews) | Rated the same as this product | 4.4 out of 5 | $20.00 /user/mo | 9 of 10 top category features | | [Copper](https://www.capterra.com/p/141642/Copper/) — 4.4 out of 5 (622 reviews) | Rated 0.1 lower than this product | 4.5 out of 5 | $12.00 /user/mo | 10 of 10 top category features | --- ## Top alternatives with AI capabilities The HubSpot CRM alternatives with the strongest AI features are monday CRM, Bitrix24, and Zoho CRM, based on verified feature data and Capterra reviews. ### [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) — 4.7 out of 5 (468 reviews) - AI features: AI Copilot, Generative AI ### [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) — 4.2 out of 5 (1,008 reviews) - AI features: AI Summarization, AI Writing Assistant, Chatbot, Generative AI ### [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 (7,008 reviews) - AI features: AI Copilot, AI/Machine Learning, Chatbot, Generative AI --- ## Top Free alternatives to HubSpot CRM The best free alternatives to HubSpot CRM are monday CRM, Bitrix24, and Salesforce Sales Cloud — all three offer a free plan alongside paid tiers. ### [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) — 4.7 out of 5 (468 reviews) - Free options: Free trial - Starting price: $12.00 /user/mo ### [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) — 4.2 out of 5 (1,008 reviews) - Free options: Free trial, Free version - Starting price: $69.00 /mo ### [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,833 reviews) - Free options: Free trial - Starting price: $25.00 /user/mo --- ## Top alternatives for SMBs Among reviewers from companies with 1-200 employees, the highest-rated HubSpot CRM alternatives are monday CRM (4.7), Bigin by Zoho CRM (4.7), and HubSpot Sales Hub (4.5). ### [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) - 375 SMB reviewers say - Overall rating: 4.7 out of 5 across 375 SMB reviews - Ease of use: 4.6 out of 5 across 375 SMB reviews > "Having the Leads, Contacts, and Accounts are great levels to view." — Ashley N., Founder, Marketing and Operations Specialist (April 27, 2026) ### [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) - 639 SMB reviewers say - Overall rating: 4.7 out of 5 across 639 SMB reviews - Ease of use: 4.7 out of 5 across 639 SMB reviews > "It is value for money - helps manage my teams pipeline and have a single platform to manage all my leads and team performance." — AK V., VP - Sales (December 24, 2025) ### [HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/) - 290 SMB reviewers say - Overall rating: 4.5 out of 5 across 290 SMB reviews - Ease of use: 4.4 out of 5 across 273 SMB reviews > "This makes it valuable as I can see and organize all the contacts we have." — Jerguz A., Project Manager (March 26, 2026) --- ## Why do teams switch from HubSpot CRM? Of the 221 Capterra reviewers who reported switching away from HubSpot CRM, the most common destinations were Zoho CRM, Salesforce Sales Cloud, Bigin by Zoho CRM, and monday CRM. ### What users preferred ### [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) - 4.3 out of 5 (7,008 reviews) — 84 reviewers switched here > "Tried different solutions and ended up with the one that best fit - Hubspot." — khyan a., Senior Business Development Representative (July 23, 2026) ### [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) - 4.4 out of 5 (18,833 reviews) — 79 reviewers switched here > "HubSpot was more user friendly - Marketing, Lead scoring, Lead management, Tasks, everything in one system" — khyan a., Senior Business Development Representative (March 27, 2026) ### [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) - 4.7 out of 5 (745 reviews) — 42 reviewers switched here > "HubSpot CRM was very expensive for my small team, and many features we needed were only available in the paid plans. Bigin offered what we needed at a much better price." — Bhanu G., Head of Marketing (July 31, 2025) ### [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) - 4.7 out of 5 (468 reviews) — 16 reviewers switched here > "We were growing too big for Hubspot's free plan, and their paid plan was so much money that we decided to shop around." — Sandy E., Office Administrator (April 21, 2026) --- ## Find software for your specific use case ### CRM - [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) — 4.7 out of 5 (468 reviews) - [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) — 4.2 out of 5 (1,008 reviews) - [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 (18,833 reviews) ### Lead Management - [Odoo](https://www.capterra.com/p/135618/Odoo/) — 4.2 out of 5 (1,338 reviews) - [Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/) — 4.3 out of 5 (719 reviews) - [ActiveProspect](https://www.capterra.com/p/10054208/ActiveProspect/) ### Construction CRM - [Contractor Foreman](https://www.capterra.com/p/166113/Contractor-Foreman/) — 4.5 out of 5 (840 reviews) - [Procore](https://www.capterra.com/p/56250/Procore/) — 4.5 out of 5 (2,680 reviews) - [AccuLynx](https://www.capterra.com/p/116187/Acculynx/) — 4.6 out of 5 (847 reviews) ### Online CRM - [Applied Epic](https://www.capterra.com/p/70671/Applied-Epic/) — 4.2 out of 5 (142 reviews) - [AgencyBloc AMS+](https://www.capterra.com/p/105829/AgencyBloc-for-Health-Life-Insurance/) — 4.7 out of 5 (129 reviews) - [VINSI](https://www.capterra.com/p/10042518/VINSI/) — 5.0 out of 5 (10 reviews) ### Small Business CRM - [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) — 4.7 out of 5 (745 reviews) - [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) — 4.7 out of 5 (468 reviews) - [Copper](https://www.capterra.com/p/141642/Copper/) — 4.4 out of 5 (622 reviews) ---