--- title: "HubSpot CRM Pricing 2026 | Capterra" description: "Learn more about HubSpot CRM pricing plans including starting price, free versions and trials." source_url: "https://www.capterra.com/p/152373/HubSpot-CRM/pricing/" page_type: "pricing" language: "en" --- # HubSpot CRM Pricing - Overall rating: 4.5 out of 5 from [4,488 reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) - Starting at $20.00 per month - Free trial: Not available - Free version: Available - Credit card required: No --- ## How much does HubSpot CRM cost? HubSpot CRM has **3 different plans**. The pricing **starts at $20 per user per month** with a free plan available. ### Starter Customer Platform - Price: $20.00 - Billing: Per User, Per Month #### Starter Customer Platform plan includes: - Combination of Marketing Hub Starter, Sales Hub Starter, Service Hub Starter and Content Hub Starter - Includes 1,000 marketing contacts ### Professional - Price: $50.00 - Billing: Per User, Per Month #### Professional plan includes: - Configure Your CRM Layout - Merge Duplicate Records - Organize Users Into Teams ### Enterprise - Price: $75.00 - Billing: Per User, Per Month #### Enterprise plan includes: - Get AI Insights On CRM Index Pages - Set Custom Objects - Enable Single Sign-On --- ## Is HubSpot CRM worth the price? ### Value for Money - Overall rating: 4.3 out of 5 - Good or excellent value for money: 80% AI summary based on 154 value-for-money rating reviews: Some reviewers find that HubSpot CRM offers good value for money, especially for startups and small businesses. They appreciate the free version, which includes essential features like contact management, email tracking, and a customizable sales pipeline. However, some reviewers feel that HubSpot CRM can be costly, especially for advanced features. #### Rating breakdown - Ease of use: 4.4 - Customer service: 4.4 - Features: 4.4 - Ease of deployment: 4.3 - Likelihood to recommend: 78% Based on 4,488 total HubSpot CRM reviews. --- ## How does HubSpot CRM compare to other alternatives? HubSpot CRM's $20 per user per month starting price is in the mid-range compared to its best alternatives; alternatives start between $14 and $25. HubSpot CRM pricing comparison | Product | Plans | Starting price | Free version | Free trial | Value for Money | | --- | --- | --- | --- | --- | --- | | HubSpot CRM — 4.5 out of 5 ([4,488 reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)) | 3 plans | $20.00 /user/mo | Available | Not available | 4.3 | | [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) — 4.3 out of 5 ([7,001 reviews](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)) | 5 plans | $14.00 /user/mo | Not available | Available | 4.3 | | [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) — 4.4 out of 5 ([18,811 reviews](https://www.capterra.com/p/61368/Salesforce/reviews/)) | 5 plans | $25.00 /user/mo | Not available | Available | 4.0 | | [Bigin by Zoho CRM](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) — 4.7 out of 5 ([744 reviews](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)) | 4 plans | $7.00 /user/yr | Available | Available | 4.7 | | [Kylas Sales CRM](https://www.capterra.com/p/210630/Kylas/) — 4.8 out of 5 ([625 reviews](https://www.capterra.com/p/210630/Kylas/reviews/)) | 3 plans | $250.00 /mo | Available | Available | 4.8 | --- ## What reviewers say about HubSpot CRM's pricing ### What they like - **HubSpot CRM offers good value for money** Especially for startups and small businesses. They appreciate the free version, which includes essential features like contact management, email tracking, and a customizable sales pipeline. - **The free plan is beneficial for those who want to test the software before committing to a paid plan** Reviewers appreciate the tiered subscription model, which allows businesses to choose a plan that fits their budget and needs. - **Even though the paid plans can be expensive** They offer advanced functionalities like detailed reporting and automation workflows that are valuable for growing businesses. ### What holds them back - **HubSpot CRM can be costly** Especially for advanced features. They indicate that the pricing structure can be complex and upgrading to higher tiers can be significantly more expensive. - **The free version has limitations that may not meet the needs of growing businesses** And the cost of additional features can be prohibitive. Reviewers also mention that the pricing for advanced functionalities and additional modules can quickly add up, making it less affordable for smaller businesses. ## Price & value in reviewers' words * * * 5 out of 5 stars > "Overall I have no huge complaints and I find it's right for me. Once I grow a bit more I am going to definitely upgrade to a paid tier so I can use some of the additional features like Help Desk and Social Media Marketing." Reviewer: Dennis D. Role: Business Owner * * * 4 out of 5 stars > "I like that it has an app that I can look at on the go and the ability to add another member without having to pay." Reviewer: Katie O. Role: Admin Assistant * * * 5 out of 5 stars > "What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start needing more advanced features." Reviewer: Verified Reviewer Role: Owner * * * 1 out of 5 stars > "Rather than receiving a working solution, we were left with an incomplete system, ongoing costs, and a substantial investment of time and resources with little to show for it." Reviewer: Melodie D. Role: CEO [Check all reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)