---
title: "HubSpot CRM Pricing 2026 | Capterra"
description: "Learn more about HubSpot CRM pricing plans including starting price, free versions and trials."
source_url: "https://www.capterra.com/p/152373/HubSpot-CRM/pricing/"
page_type: "pricing"
language: "en"
---

# Pricing for HubSpot CRM

[4.5 (4475)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Write a Review!

## [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) has **3** pricing plans

-   No free trial
-   Yes, has free version

**Credit Card Required:** No

### Starter Customer Platform

$20

**Pricing Model:** Per User

**Payment Frequency:** Per Month

Starter Customer Platform plan includes:

-   Combination of Marketing Hub Starter, Sales Hub Starter, Service Hub Starter and Content Hub Starter
-   Includes 1,000 marketing contacts

### Professional

$50

**Pricing Model:** Per User

**Payment Frequency:** Per Month

Professional plan includes:

-   Configure Your CRM Layout
-   Merge Duplicate Records
-   Organize Users Into Teams

### Enterprise

$75

**Pricing Model:** Per User

**Payment Frequency:** Per Month

Enterprise plan includes:

-   Get AI Insights On CRM Index Pages
-   Set Custom Objects
-   Enable Single Sign-On

## Popular alternatives to [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Looking to learn more about CRM software similar to HubSpot CRM? Check out these popular alternatives that are closest in terms of key features, functionality, and benefits.

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

by Salesforce

[4.4 (18799)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting Price:$25/month

[LEARN MORE](https://www.capterra.com/p/61368/Salesforce/)

by Zoho

[4.3 (6987)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting Price:$14/month

[LEARN MORE](https://www.capterra.com/p/155928/Zoho-CRM/)

by Zoho

[4.7 (738)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Starting Price:$7/year

[LEARN MORE](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/)

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)

by Microsoft

[4.4 (5839)](https://www.capterra.com/p/157279/Dynamics-365/reviews/)

Starting Price:$50/month

[LEARN MORE](https://www.capterra.com/p/157279/Dynamics-365/)

[eWay-CRM](https://www.capterra.com/p/152769/eWay-CRM/)

by eWay System

[4.5 (824)](https://www.capterra.com/p/152769/eWay-CRM/reviews/)

Starting Price:$20/month

[LEARN MORE](https://www.capterra.com/p/152769/eWay-CRM/)

[View all alternatives](https://www.capterra.com/p/152373/HubSpot-CRM/alternatives/)

## What do others say about [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) pricing?

Value For Money[4.3(4475)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Pros

Cons

[Read All 4475 Reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Read Full Reviews Below

Alexandre D.

Secretary General

Information Technology and Services, 11-50 employees

Used the software for: 2+ years

**

Overall Rating

4.0

**

Ease of Use

4.0

Features

5.0

Likelihood to Recommend

90%

9/10

Reviewer Source

Source: Capterra

June 21, 2026

"CRM is very effective and has a lot of practical features."

**Overall:** If you need to manage customer information and enhance team efficiency, HubSpot CRM is a great option. It has eased the process in-house, centralized our procedures and communications, particularly with leads. The expense and learning curve posed a bit of a challenge, but over time there are clear benefits. It's a huge benefit to a team such as ours to have everything in one place.

**Pros:** One thing that really struck me, is how organized it makes lead management. Can set up specific tasks for team members and follow up on them and make sure that no lead is lost. Reporting tools provide me with visibility of our progress without having to wait for people to provide data to me. The added benefit is that it automatically updates itself which saves us time on manual updates.

**Cons:** As you add on features or users, the costs can escalate, which can be a concern for a smaller team, such as ours. Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how to work out some of the functions.

Anna M.

Customer Service Agent

Health, Wellness and Fitness, 51-200 employees

Used the software for: 2+ years

**

Overall Rating

5.0

**

Ease of Use

4.0

Customer Service

5.0

Features

5.0

Likelihood to Recommend

100%

10/10

Reviewer Source

Source: Capterra

April 23, 2026

"Compared to other free version, HubSpot still the best choice "

**Pros:** I love HubSpot CRM for two main reasons: first, it’s free and allows infinity contact list for a small business and secondly, it can be integrated with almost any third-party platform. Each time we use a new tool, this allows us to import our contact list from HubSpot.

**Cons:** It’s complicated or I don’t know how to do it properly. This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly.

[Read All 4475 Reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

## How should I be thinking about software pricing?

[

Be an Informed Buyer: Understanding the True Cost of Business Software

It's not just you-budgeting for business software is complicated. We're here to break it down.

](https://www.capterra.com/resources/business-software-cost/)