# HubSpot CRM Pricing 2026 | Capterra > Learn more about HubSpot CRM pricing plans including starting price, free versions and trials. Source: https://www.capterra.com/p/152373/HubSpot-CRM/pricing --- # Pricing for HubSpot CRM [4.5 (4462)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Write a Review! ## [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) has **3** pricing plans - No free trial - Yes, has free version **Credit Card Required:** No **Discount:** Information not available ### Starter Customer Platform $20 **Pricing Model:** Per User **Payment Frequency:** Per Month Starter Customer Platform plan includes: - Combination of Marketing Hub Starter, Sales Hub Starter, Service Hub Starter and Content Hub Starter - Includes 1,000 marketing contacts ### Professional $50 **Pricing Model:** Per User **Payment Frequency:** Per Month Professional plan includes: - Configure Your CRM Layout - Merge Duplicate Records - Organize Users Into Teams ### Enterprise $75 **Pricing Model:** Per User **Payment Frequency:** Per Month Enterprise plan includes: - Get AI Insights On CRM Index Pages - Set Custom Objects - Enable Single Sign-On ## Popular alternatives to [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Looking to learn more about CRM software similar to HubSpot CRM? Check out these popular alternatives that are closest in terms of key features, functionality, and benefits. by Salesforce [4.4 (18785)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price:$25/month [LEARN MORE](https://www.capterra.com/p/61368/Salesforce/) by Zoho [4.3 (6977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting Price:$14/month [LEARN MORE](https://www.capterra.com/p/155928/Zoho-CRM/) by Zoho [4.7 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting Price:$7/year [LEARN MORE](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/) [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) by Microsoft [4.4 (5825)](https://www.capterra.com/p/157279/Dynamics-365/reviews/) Starting Price:$50/month [LEARN MORE](https://www.capterra.com/p/157279/Dynamics-365/) by eWay System [4.5 (822)](https://www.capterra.com/p/152769/eWay-CRM/reviews/) Starting Price:$20/month [LEARN MORE](https://www.capterra.com/p/152769/eWay-CRM/) [View all alternatives](https://www.capterra.com/p/152373/HubSpot-CRM/alternatives/) ## What do others say about [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) pricing? Pricing RatingN/A Value For Money[4.3(4462)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Pros Cons [Read All 4462 Reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Read Full Reviews Below Anna M. Customer Service Agent Health, Wellness and Fitness, 51-200 employees Used the software for: 2+ years ** Overall Rating 5.0 ** Ease of Use 4.0 Customer Service 5.0 Features 5.0 Likelihood to Recommend 100% 10/10 Reviewer Source Source: Capterra April 23, 2026 "Compared to other free version, HubSpot still the best choice " **Pros:** I love HubSpot CRM for two main reasons: first, it’s free and allows infinity contact list for a small business and secondly, it can be integrated with almost any third-party platform. Each time we use a new tool, this allows us to import our contact list from HubSpot. **Cons:** It’s complicated or I don’t know how to do it properly. This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly. Verified Reviewer Owner Marketing and Advertising, 1-10 employees Used the software for: 1-2 years ** Overall Rating 5.0 ** Ease of Use 5.0 Customer Service 4.0 Features 5.0 Value for Money 4.0 Likelihood to Recommend 100% 10/10 Reviewer Source Source: Capterra March 28, 2026 "Organized, Visual, and Worth It" **Overall:** I have a positive experience with HubSpot CRM so far. The sales pipeline and the dashboards are very easy to customize and manage. They give a quick, visual snapshot that makes it easier to make decisions without digging through data. **Pros:** What I like the most is how everything about my contacts lives in one place. For people that like to feel that you can easily manage lots of information and details, in a really easy way, HubSpot is your choice. **Cons:** What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start needing more advanced features. For a small business or someone just starting out, the cost can feel like a stretch. **Switched From:** [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) **Reasons for Switching to HubSpot CRM:** Because HubSpot offers more for about the same price per plan. [Read All 4462 Reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) ## How should I be thinking about software pricing? [ Be an Informed Buyer: Understanding the True Cost of Business Software It's not just you-budgeting for business software is complicated. We're here to break it down. ](https://www.capterra.com/resources/business-software-cost/)