# HubSpot CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is HubSpot CRM the right CRM solution for you? Explore 4473 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152373/HubSpot-CRM/reviews/ --- HubSpot CRM 4.5 (4473) [View alternatives](https://www.capterra.com/p/152373/HubSpot-CRM/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated July 21st, 2026 # Reviews of HubSpot CRM Ease of use 4.4 Customer Service 4.4 ## Pros and Cons in Reviews Victoria S Project specialistMarket Research, 51 - 200 employeesUsed the software for: More than 2 years. “Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system).“ February 26, 2026 Nicole M Sales Enablement ConsultantElectrical/Electronic Manufacturing, Self-employedUsed the software for: More than 2 years. “The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of tickets which means that the ticket functionality and email functionality are fused in a way that prevents either from working correctly.“ July 31, 2025 ET Edward T Founder and Marketing StrategistMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Records of contacts integrate seamlessly with our e-mail marketing, and the deal pipeline enables me to follow up from initial contact to the signed contract.“ June 1, 2026 AM Anna M Customer Service AgentHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: More than 2 years. “This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly.“ April 23, 2026 Katie C Growth ConsultantMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful.“ February 25, 2026 AD Alexandre D Secretary GeneralInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how to work out some of the functions.“ June 21, 2026 CG Christian G Marketing Operations ManagerInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “I love the capabilities and power it provides across virtually every marketing function, from email marketing and automation to reporting, lead management, and campaign execution.“ June 3, 2026 Cynthia N OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start needing more advanced features.“ March 28, 2026 ## Showing most helpful reviews Showing 1-25 of 4473 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric N. BDR Information Technology and Services Used the software for: 2+ years ### "Best CRM in the business" March 3, 2026 5.0 Great CRM with lots of free training and useful certifications. It Just a great platform overall for managing company activities. Pros It is such a handy platform and has great features to manage sales activities as well as admin. Really reliable CRM. Cons The company duplicates etc. It just gets very messy sometimes and to be honest I wish it was a little easier to organise or at least there was a way to clean it up because otherwise the system itself is flawless. Switched from [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Dynamics is not that great to be honest. The best thing was Hubspot also offered a massive discount for start-ups and we used it well. Review Source Katie C. Growth Consultant Marketing and Advertising Used the software for: 6-12 months ### "Not for a small team that wants to run tech-lean. " February 25, 2026 4.0 There was definitely a learning curve to Hubspot, even for someone coming from other robust CRM systems. I've used many, and the great thing about Hubspot CRM is that it really can do a lot. But if you're thinking you can just bring other CRM experience and find your way around with ease, you'll probably find yourself a bit frustrated. Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked. Ultimately, the company I used Hubspot CRM with moved to a more simplified system. It was just too powerful and complex for what we really needed, even at scale. Pros With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful. I appreciate a CRM system that allows for flexibility and customization. Cons If you don't have a large team with different departments and multiple pipelines in play, this system is simply overpowered for what you'd need. For our use case, I found myself trying to use features that we truly didn't need in order to get the value out of the system. Hubspot is a costly system built in a modular format, so if you want to do X within the CRM, you need to buy Y access. If you're wanting to run your business "tech-lean," Hubspot CRM is NOT the system for you. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM Ultimately, Hubspot was used by more teams in our industry, so we figured it would be a good fit for what we needed. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/) We wanted an all-in-one system to consolidate our tech stack, and Hubspot was the one that caught our eye because of all of the adjacent systems you can add on to create one cohesive ecosystem. Review Source BH Brian H. Owner Transportation/Trucking/Railroad Used the software for: 1-2 years ### "Seo for beginners " June 28, 2026 5.0 My overall experience with hubspot was it helped me to gain a better understanding of seo and its relevance to websites. Pros What i liked most about hubspot was it's ease of use. The platform offers beginner friendly interactions. Cons What i liked least about the platform was that the free version has limited number of actions per day that you could perform. Review Source CG Charles G. CEO Information Technology and Services Used the software for: 2+ years ### "Easy to Buy, Impossible to Downsize" February 3, 2026 2.0 Pros Easy to adjust CRM with comprehensive features - powerful on the pipeline management of deals. Collaborative approach and adapatable Dashboards Cons HubSpot started with a solid value proposition, but over time it has become a masterclass in aggressive upselling and toxic pricing practices. We invested a lot of time implementing the product, only to be constantly pushed to upgrade features we don’t need and don’t use. The final straw was a seat management issue that feels completely unacceptable for a modern SaaS in 2026. After changing some users on our plan, we were automatically pushed to a higher seat tier. When we tried to return to 6 seats: which is exactly what we need for our 6 sales reps. we were told in writing by our CSM that it was impossible. Why? Because our contract allows us to add seats, but not remove them until contract expiration… in late 2027. Locking customers into unused seats for years is not “customer success,” it’s customer captivity. This kind of rigid, one-way pricing model belongs to another era. We recently tested Attio and realized something important: we don’t need half of HubSpot’s bloated feature set that we’re paying for anyway. Simpler tools with transparent pricing are catching up fast. In short: HubSpot starts as a good value proposition, then monetizes by pushing relentless upsells and trapping customers in inflexible contracts. After this experience, I even sold my HubSpot shares. I don’t believe this sales culture is ROI-positive in the long run. Disappointing evolution for what used to be a promising product. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "Organized, Visual, and Worth It" March 28, 2026 5.0 I have a positive experience with HubSpot CRM so far. The sales pipeline and the dashboards are very easy to customize and manage. They give a quick, visual snapshot that makes it easier to make decisions without digging through data. Pros What I like the most is how everything about my contacts lives in one place. For people that like to feel that you can easily manage lots of information and details, in a really easy way, HubSpot is your choice. Cons What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start needing more advanced features. For a small business or someone just starting out, the cost can feel like a stretch. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Because HubSpot offers more for about the same price per plan. Review Source Eric T. Managing Member Information Technology and Services Used the software for: 2+ years ### "Easy to Stand Up and Get to Work" January 21, 2026 5.0 I've used HubSpot CRM in a couple of different organizations, from large-scale enterprise wide deployments, to small-scale small businesses. In both cases, working with the HubSpot team is a great experience Pros HubSpot CRM is incredibly easy to spin up and begin using. It is one of the fastest CRM tools to stand up and use from the get go. Its especially nice that there is a free tier to get you started. Cons Everything costs money, which you should expect. However, with HubSpot CRM, there are tiers that unfold functionality. Rather than getting exactly what you need, you will find that you are likely to pay extra for the things you don't need as well. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing HubSpot CRM Based on the features and functionality, along with the ability to self-configure, the cost of HubSpot was significantly lower than other options. Review Source Willem G. Commercial manager Computer Software Used the software for: 1-2 years ### "Great product easy to start" January 30, 2026 4.0 Overall it is awesome. The product is one of the better crms which is working straight out of the box. Pros Their support is great.the system is very easy to configure.the way the onboarding works makes it easy to start with in days Cons I found the price to be increasing quickly.it is also not very clear on what u pay for. It feels very expensive Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM Their team is great.the system works well and integrated well in gws Review Source Avery C. Founder Computer Software Used the software for: 6-12 months ### "GREATEST CRM EVER!!!" September 25, 2025 5.0 Myself and all of my employees enjoy HubSpot greatly. We transferred from Monday last year and have had zero issues. Pros HubSpot CRM is the easiest to startup, most organized, and has the most features. My favorite part about it is the ease of use. Cons I wish there was an internal Email/SMS tool. This would allow everything to be more seamless and connected. Switched from [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) Functionality. We found better function with HubSpot. Review Source KT Keonte T. Head of Events Marketing and Advertising Used the software for: Less than 6 months ### "Hubspot is a Solid Platform" June 16, 2026 4.0 Pros I like Hubspot’s ability to capture and store leads while integrating them in to various programs. I also like the form capabilities Cons My least favorite aspect of Hubspot is probably its UX design. It doesn’t seem to be the most intuitive CRM Review Source KZ Kayla Z. Admin Non-Profit Organization Management Used the software for: 6-12 months ### "Great ease of use!" May 27, 2026 5.0 Overall HubSpot has been a great help and addition to our teams! Its been so helpful and easy to use! Pros I love being able to use the multiple training services provided! Customer service is always great!! Cons I think I could be using it more actually! There is so much offered within hubspot, I'm always discovering more to utilize. Review Source VR Verified Reviewer Business Development Manager Construction Used the software for: 2+ years ### "Hubspot CRM is the way to go." July 28, 2025 5.0 Hubspot has a software that really helped me manage my selling and marketing activities. In truth, this CRM is only limited by the user's own creativity and abilities. Pros There honestly a lot to love here and the seriously compound each other. To start with being able to customize your data view helps prioritize what you need most for your business and is very easy to use. This ultimately allowed me to work faster with lead management and task completion. Ultimately, this app can deliver a lot of value by allowing you to understand your email performance and the success rates of your activities. Cons I wasn't able to bulk edit like I would've wanted to like a spreadsheet, but with the rate Hubspot innovates this may already be an option! Alternatives considered [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM The process for getting launched and setting up was self guided. I didn't really need someone to walk me through what to do (even though I know I could've asked). Review Source VR Verified Reviewer Virtual Assistant Human Resources Used the software for: 1-2 years ### "HubSpot as an Efficient tool in Real Estate, Sales and Recruitment" July 26, 2025 5.0 Extraordinary. Meets the companies expectations in email marketing, sales/client profile keeping and filters. Pros HubSpot does an amazing job in organizing records of prospect clients/sales. User interface is easily understandable. Worth the price for companies with sales, real estate and recruitment in nature. Cons One thing that I missed a lot was from the last update it did. Before, it has an automatic finder for linkedin profiles and automate necessary available information. It saved a lot of time and effort. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Company standards did not fit salesforce. HubSpot has a more secure features Review Source Mai M. Managing Director Hospitality Used the software for: 1-2 years ### "It's time for HubSpot CRM" March 19, 2026 5.0 We were late to onboard HubSpot but now that we have, it has been the most delightful and purposeful experience! It was a fantastic decision for our small team and I only regret not implementing it sooner! Pros I've become obsessed with HubSpot CRM. Our company was late to adopt HubSpot but now that we have, it's the best decision we've made! I find it super user friendly and intuitive and a considerable value for the investment! Cons It took me a little while to get fully acclimated to the CRM but now that I have learned, I find it incredibly helpful in my daily use! Review Source MS Martina S. VP Marketing and Advertising Used the software for: 1-2 years ### "Easy to use CRM" December 29, 2025 4.0 Overall, HubSpot CRM is a solid and reliable platform that does a lot of things well. It’s particularly strong for teams that want a single system covering CRM, marketing, and sales without heavy setup or custom development. That said, companies should go in with a clear understanding of pricing and future needs. It works best when you plan ahead for which features you’ll actually need as you grow, rather than assuming everything will remain included. Pros HubSpot CRM is easy to get started with and intuitive, even for non technical users. The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward. It works well across marketing, sales, and customer teams, which helps keep everyone aligned without needing constant manual updates. The reporting is clear, integrations are strong, and the free tier is useful enough to properly trial the platform before committing. Cons Over time, more features that many teams would consider fairly basic are being moved behind extra paid tiers. As your usage grows, it becomes harder to stay on lower plans without running into limitations, which can increase costs faster than expected. For scaling teams, this means budgeting carefully, as functionality you may assume is included often requires an upgrade. Review Source VR Verified Reviewer Account Executive Transportation/Trucking/Railroad Used the software for: 1-2 years ### "Account Executive" January 27, 2026 5.0 Overall, my experience with HubSpot CRM was positive. It was easy to use, helped keep things organized, and worked well for day-to-day CRM needs. While some features felt a bit limited without upgrades, it still did a solid job for managing contacts and deals. Pros I liked how easy HubSpot CRM was to use. Everything felt pretty intuitive, and it didn’t take much time to get set up or find what I needed. It was nice having contacts, deals, and notes all in one place without feeling overwhelming. Cons I didn’t love how limited some features felt unless you upgraded. A few things I wanted to do required jumping to paid plans, which could get a little frustrating over time. Review Source VR Verified Reviewer Director Platform Operations Computer Software Used the software for: 2+ years ### "HubSpot is a platform you should take a look at for your company" October 30, 2025 5.0 Overall we are very happy with our experience and are in the process of getting another 2 year agreement in place starting 12/31/25. Pros HubSpot has been a great platform for us. We use the email marketing features heavily and have found that it meets all of our needs. When we do have questions or a support issue, the support has been very good - both via tickets and the chat options. This platform provides more value for the money than other platforms we have taken a look at. Cons We transition from another SMS platform provider to the HubSpot SMS offering soon after it launched. It is still behind other more mature SMS solutions but HubSpot is making progress in adding additional functionalities. Review Source VM Valentina M. Sales and Marketing Manager Building Materials Used the software for: 2+ years ### "HubSpot CRM is great all-in-one tool for sales, marketing and customer support." June 22, 2025 5.0 We have had a great streak of success working HubSpot CRM and it has helped us streamline our operations in customer support services, sales and marketing management. With HubSpot CRM, we are able to keep a close contact with our customers and leads which helps us to run more successful marketing campaigns and close more sales deals. Pros HubSpot CRM has outstanding customer engagement features which help us to interact freely with our customers making it easy to offer them the support they need. HubSpot CRM has top-class automations which allow us to automate most of the routine tasks that are time consuming. HubSpot CRM has customer segmentation features which helps us to categorize customers in order to offer them with personalized support services based on their needs. Cons HubSpot CRM has not given us any challenges. It has worked really well for us helping us solve all our needs. Review Source Gabriel S. Senior Digital Strategist Marketing and Advertising Used the software for: 2+ years ### "Amazing CRM tool - not the cheapest but well worth it" July 14, 2025 5.0 The tool itself is extremely valuable to any larger business that needs to track and apply consumer data and would be an excellent asset for any marketing manager. Support was excellent though delayed at times. Pros Helps to track customer data and apply it towards outbound marketing in personalized methods. This definitely helped all marketing efforts. Cons Sometimes complex to manage and set up. Decent support though. I'd say upkeep of all the data systems can be one of the more challenging aspects that needs to be automated. Review Source FC Florencia C. Product Onboarding Specialist Human Resources Used the software for: 1-2 years ### "Reliable, User-Friendly CRM That Supports CX team" May 12, 2025 5.0 Overall, my experience with HubSpot CRM has been very positive. As an Onboarding Specialist at Factorial, I use it every day to manage client interactions and track each stage of the onboarding process. It’s incredibly intuitive, which made the learning curve minimal, and it helps keep communication across teams aligned — especially when collaborating with Sales or Account Managers. While there are some limitations in terms of automation and advanced reporting unless you’re on a higher-tier plan, it’s a reliable and efficient tool for keeping processes organized and clients well-supported. It’s made a noticeable difference in how smoothly I can run my day-to-day work. Pros What I appreciate most about HubSpot CRM is how intuitive and easy it is to use, even for people without a technical background. As an Onboarding Specialist at Factorial, I rely on it daily to track client interactions, manage pipelines, and ensure smooth handovers between teams. The ability to log calls, emails, and notes in one place helps me stay organized and gives me a full picture of each client’s journey. The customizable dashboards and reports also make it really easy to monitor my progress and prioritize my work. Cons While HubSpot is a great tool overall, one thing I found limiting is the lack of deeper customization in some areas — color, format of the pipeline, but this is really something super small, and honestly, maybe there are already ways out there to do it and I have not explore them Review Source Hannah K. Vice President Marketing and Advertising Used the software for: 2+ years ### "Best Lead Tracking CRM!" December 31, 2025 4.0 Pros Sharing and tracking a lead pipeline across our team is very easy with HubSpot. The follow up reminders have also been quite useful for our team. Cons I find it is difficult to integrate with other platforms, and somewhat difficult to navigate. The UI is not as intuitive as other CRM's. Review Source Casper V. Sales consultant Information Technology and Services Used the software for: 1-2 years ### "Friendly tool when used correct" August 4, 2025 4.0 Overall a nice and friendly tool, however I just use 5% of the software and can't shut the rest of the functions (CMS, Marketing tools etc. ) off Pros It is good for keeping all the communication in one place. Managing deals for companies with several locations is good to manage via HubSpot Cons It's not that easy to get all data automated in HubSpot. Lots of salepeople don't fill in all needed data or automated this process what makes that the data is not accurate. Review Source Brittni Harpole C. Customer Service Representative Machinery Used the software for: 2+ years ### "HubSpot CRM is an ultimate companion for success in customer services delivery." April 15, 2025 5.0 I have had a remarkable experience working with HubSpot CRM and it has made my work as a customer service representative become a breeze. HubSpot CRM allows me and my teammates to interact effortlessly with our customers making it easy to offer them all the services they need. We have made a huge step towards building a stronger work relationship with our customers through HubSpot CRM. Pros I like the available customer engagement tools especially the live chatting tool which makes it possible to share updates with customers quickly. HubSpot CRM has a clean user interface that is easy to learn and straightforward to navigate through. I had an easy time onboarding to HubSpot CRM since no technical skills are needed to be able to use it. HubSpot CRM offers well documented performance reports which help us make precise decisions on how to improve our customer services. It also has powerful data safety features which offers a secure space for keeping customers data and information. Cons I have not found any part of HubSpot CRM that does not work perfectly. All its aspects are fulfilling and always meets their purpose. Review Source Harry S. Head of CSM Accounting Used the software for: 6-12 months ### "Good tool, wish we hadnt switched away from it " December 29, 2025 4.0 A strong, well-rounded CRM with great features and support, but integration depth can limit advanced workflows. Pros Powerful CRM with intuitive features, flexible automation, and responsive support that helps teams move fast. Cons HubSpot’s integrations felt shallow and rigid, often needing workarounds or paid add-ons to sync properly. Review Source Angelina O. Senior Data Manager Program Development Used the software for: 2+ years ### "HubSpot CRM is our go-to solution for keeping our customers always happy and satisfied." April 7, 2025 5.0 HubSpot CRM experience has been the greatest we could have hoped for. It has simplified our work in keeping our customers engaged and fully satisfied with all the services they need. HubSpot CRM has made it easy for us to understand our customers individual needs making it easy to offer them a perfectly crafted personalized experience. Pros HubSpot CRM has very efficient contact management functions that makes it easy for us to gain full control over our customers database and conversations. This has helped us to understand exactly what each customer need making it possible to give each one of them a personalized experience. HubSpot CRM also provides incredible communication features like instant chatting and online meetings. These features has helped us to maintain a smooth and streamlined information sharing experience with our customers at all times. Cons We have not had any lows with HubSpot CRM. There have been nothing about it that does not fit to our needs. Review Source AP Alexandra P. Retirement Plan Consultant Financial Services Used the software for: 6-12 months ### "Simple, user friendly, does the job well!" April 7, 2026 5.0 Pros I've been using HubSpot for over a year now, and honestly, it's been really easy to get the hang of it. I'm not a super technical person so the layout to me is really nice and easy to navigate. Cons The advanced features are a little more harder for me to navigate, but the basics are super easy. You may just have to dive deeper to get to some features you may needs for you company. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.