# HubSpot CRM Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about HubSpot CRM Software - reviews, pricing plans, popular comparisons to other CRM products and more. Source: https://www.capterra.com/p/152373/HubSpot-CRM/ --- # HubSpot CRM Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) HubSpot CRM ## What is HubSpot CRM? Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today. ## What is HubSpot CRM used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 4,474 user reviews Reviews sentiment Positive 93% Neutral 5% Negative 2% Pros & cons Unified sales-marketing platform Comprehensive lead management tools High and complex pricing Frequent bugs and glitches Starting price $20 Per User, Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - CRM / 2026 - Construction CRM / 2025 - Contact Management / 2025 - Lead Management / 2025 - Real Estate CRM / 2025 - Sales Force Automation / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for HubSpot CRM?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.hubspot.com&name=HubSpot CRM) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### HubSpot CRM 4.5 (4,474) VS. [4.3 (6,985)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting Price $20 Per User, Per Month Starting Price $14 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (4,375) Ease Of Use 4.2 (18,132) Value For Money 4.3 (3,507) Value For Money 4.3 (12,818) Customer Service 4.4 (3,516) Customer Service 4.1 (14,051) ## HubSpot CRM alternatives Highest Rated [4.7 (738)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.2 (1,316)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.7 (463)](https://www.capterra.com/p/245800/Monday-CRM/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) [4.4 (18,797)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/61368/Salesforce/) [View all alternatives](https://www.capterra.com/p/152373/HubSpot-CRM/alternatives/) ## FAQs about HubSpot CRM Overview ### What problems does HubSpot CRM solve? HubSpot CRM helps teams solve scattered lead data, missed follow-ups, weak email visibility, and disconnected sales-marketing handoffs by centralizing contacts, deal stages, email engagement, and customer activity. Sales reps, marketers, account managers, and small business teams use it to prioritize prospects, automate outreach, and keep every client interaction visible. Answer based on 1828 reviews Overview ### Which roles and teams benefit most from HubSpot CRM? HubSpot CRM is most used by sales teams, marketing teams, customer success managers, and business leaders such as founders, owners, and executives. Sales roles manage pipelines and outreach, marketers track campaigns and leads, customer-facing teams monitor relationships, and leadership uses reporting dashboards to oversee growth, forecasting, and team performance. Answer based on 4338 reviews Overview ### What company size and industries is HubSpot CRM built for? HubSpot CRM is built for growing teams, with 84% of reviewers from small businesses and Marketing and Advertising the top industry at 14%. It also serves midsize businesses at 10% and enterprises at 6%, with strong use in Computer Software at 13% and Information Technology and Services at 10%. Answer based on 4471 reviews Features and Usability ### What are the key features of HubSpot CRM? HubSpot CRM includes core contact management, lead management, and deal management, with activity tracking that logs emails, calls, notes, and meetings. Reviewers also focus on email tracking, email templates, and sequences, plus marketing automation, landing pages and web forms, pipeline management, reporting dashboards, and third-party integrations. Answer based on 1294 reviews Pricing ### How much does it cost and what fees or limitations are included? HubSpot CRM starts with a free version, while paid plans begin at $20/user/month for Starter, then Professional at 50 and Enterprise at 75. Reviewers say the free tier covers core CRM needs, but advanced reporting, automation, customization, and some integrations often require upgrading, and costs can rise as teams or contacts grow. Answer based on 1294 reviews Integrations ### Which third-party tools and platforms does HubSpot CRM integrate with? HubSpot CRM integrates with Gmail, Microsoft Outlook, Google Calendar, Slack, Mailchimp, WordPress, Salesforce Sales Cloud, and Zapier. It supports over 200 integrations overall, spanning email, calendars, team communication, marketing, website management, and CRM connections for businesses that rely on multiple external platforms. Answer based on 1040 reviews Getting Started and Support ### How easy is it to onboard and train a team on HubSpot CRM? HubSpot CRM is relatively quick to onboard for most sales and marketing users, with in-person training, live online sessions, webinars, videos, and documentation available. Reviewers say nontechnical users often learn basic tasks within days, while admins and teams setting up workflows, reporting, or deeper customization usually need more structured training and time. Answer based on 506 reviews Getting Started and Support ### What customer support options does HubSpot CRM offer, and how do users rate the experience? HubSpot CRM offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. Users often describe support as responsive, clear, and helpful, with strong self-service resources. Some report inconsistent agent expertise, slower resolutions for complex issues, and occasional frustration during implementation, billing, or high-volume periods. Answer based on 761 reviews Security ### How does HubSpot CRM handle data security and access control? HubSpot CRM uses role-based user permissions, team-based view and edit controls, secure data storage, authenticated APIs and private apps, plus safeguards around forms, chat widgets, and contact syncing. Reviewers also note limitations: granular and field-level permissions can be restricted, some controls require higher-tier plans, and email privacy issues were reported. Answer based on 59 reviews ## Who uses HubSpot CRM? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs Company size Based on 126 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 126 reviews Administrative 23% Administrative 23% Sales & Business Development 22% Marketing 13% Consulting 11% Others 30% Top industries Based on 126 reviews Information Technology and Services 32% Computer Software 23% Marketing and Advertising 21% Financial Services 15% Other 9% ## Pros and Cons Unified sales-marketing platform 93% positive reviews out of 608 Most reviewers describe sales and marketing as seamlessly integrated, enabling teams to collaborate, track campaigns, and align strategies efficiently. Kylee C. Digital Marketing , 11 - 50 employees. "One of the standout features that has truly impressed us is its remarkable ability to seamlessly integrate our sales and marketing functions, creating an unparalleled level of synergy that has significantly enhanced our operations." High and complex pricing 35% negative reviews out of 880 Some reviewers find pricing steep, with essential features behind paywalls, confusing tiers, and significant cost increases as needs grow. Micah L. CMO, 2 - 10 employees. "It is so expensive if you have to pay for features.. and sometimes there's ONE feature you need but then have to pay for the pro tier which is too expensive to justify for some businesses." Comprehensive lead management tools 92% positive reviews out of 485 Most reviewers indicate lead management centralizes contacts, automates tracking, and simplifies nurturing, improving sales pipeline visibility and follow-up. Constance G. Team lead Enterprise, 201 - 500 employees. "HubSpot streamlines sales processes with intuitive tools, making lead management and follow-ups effortless for sales teams" Frequent bugs and glitches 77% negative reviews out of 334 Most reviewers report bugs and issues cause slowdowns, crashes, and inconsistent performance, disrupting workflow and requiring frequent troubleshooting. Integrated email tracking features 92% positive reviews out of 219 Most reviewers report email tracking provides real-time notifications, logs communications, and streamlines follow-ups, enhancing sales and client engagement. Lucas B. Director, 2 - 10 employees. "We love the contact tracking function, being able to send emails out and track opens and clicks is vital in our sales process." Limited and inflexible reporting 43% negative reviews out of 275 Some reviewers describe reporting as basic, lacking customization, and requiring manual work or expensive upgrades for advanced analytics. Juan Pablo P. Onboarding Manager, 11 - 50 employees. "Some reports are not possible to outline in your dashboard." ## Features AI summary Based on 14,670 CRM reviews Capterra data shows that buyers of CRM software rank the following features as their top priorities: - **Contact Management** (**44%** of reviewers rated this feature as critical) - **Sales Pipeline Management** (**43%**) - **Lead Management** (**44%**) HubSpot CRM supports all three features that reviewers rate most highly: **Contact Management**, **Sales Pipeline Management**, and **Lead Management**. Together, these capabilities help businesses keep customer records organized, track deals through each sales stage, and manage prospects more effectively, allowing teams to improve follow-up, maintain visibility into opportunities, and close sales with more consistency. Contact Management 4.5 (989) 67.34% of 989 reviewers that rated this feature as important or highly important It gives you a centralized, customizable space to organize, update, and track all contact details and interactions. Users think the interface is user-friendly, segmentation is simple, and collaboration is smooth. Some mention clutter with large lists and wish for easier multi-contact management. Sales Pipeline Management 4.4 (792) 63.26% of 792 reviewers that rated this feature as important or highly important This aspect lets you visualize, customize, and automate deal stages for better sales tracking. Reviewers highlight clear dashboards, drag-and-drop ease, and Salesforce integration. Some mention challenges with customization and bulkiness, but most value real-time insights and collaborative visibility. Lead Capture 4.3 (483) 60.25% of 483 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Data Import/Export 4.3 (196) 54.08% of 196 reviewers that rated this feature as important or highly important Import and export data to and from software applications Task Management 4.3 (241) 62.66% of 241 reviewers that rated this feature as important or highly important Create, manage and track all task activities and progression Lead Management 4.5 (926) 63.82% of 926 reviewers that rated this feature as important or highly important You can efficiently capture, nurture, and track leads through every stage. Reviewers indicate automation, segmentation, reminders, and integration with Mailchimp and Tray.io are valuable. Some mention minor limitations, but most find it streamlines lead qualification and improves sales focus. HubSpot CRM 93 features Define levels of authorization for access to specific files or systems Integrate with a third-party accounting system Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage various aspects of appointments including booking, rescheduling, canceling Schedule appointments via a calendar Track and manage schedules and meetings via an integrated calendar Synchronize with other calendars to view mutual availability and schedules Notifications/alerts for upcoming events or tasks Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage contact details and communication with clients Track all company interactions with current clients Provides a channel for team members to share AI models, media files, communicate, and work together Manage and track all internal and external communication conducted via calls, email, text, or chat HubSpot CRM offers a flexible, searchable database for storing, segmenting, and tracking all contact information. Reviewers appreciate bulk import/export, custom fields, and integrations with tools like Jotform, Dialpad, and email platforms. Some note billing is tied to contact volume and group associations are limited. It gives you a centralized, customizable space to organize, update, and track all contact details and interactions. Users think the interface is user-friendly, segmentation is simple, and collaboration is smooth. Some mention clutter with large lists and wish for easier multi-contact management. Track, store, and access client contracts or licenses With this capability, you centralize customer data, manage interactions, and streamline sales, marketing, and service. Reviewers appreciate the intuitive interface, automation, robust integrations (including Gravity Forms and QuickBooks), and customization. Some mention occasional capability removals and slow implementation of user suggestions. A collection of customer information such as contact details, demographics, previous interactions, etc. Process of dividing customers into groups based on common characteristics Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Defines specific deal parameters to negotiate and secure deals Store, manage, and track all electronic documents in a centralized location Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Set up automated email sequences to streamline outreach and engage leads/contacts Pre-made examples and templates for emails Track delivered, received, and opened emails Financial services institutions such as traditional banks, hedge funds, investment banks, and insurance agencies. Software designed for the healthcare industry Operate/access software on iPad Devices Operate/access software on Mac Devices Designed for small businesses Primarily serving startup companies Form predictions based on past and present data/trends Track interaction history by documenting conversations for contacts Incorporation of a chat or messaging system within an organization's internal communication infrastructure Visualization tool to organize and optimize tasks and track their status at every stage of workflow Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads You can efficiently capture, nurture, and track leads through every stage. Reviewers indicate automation, segmentation, reminders, and integration with Mailchimp and Tray.io are valuable. Some mention minor limitations, but most find it streamlines lead qualification and improves sales focus. Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Divide leads into buckets based on predefined criteria and routing rules Ability to chat online in real time Automate workflows and trigger campaigns based on customer actions Access software remotely via mobile devices Access the system via a mobile application Observe and track the demand, usage, progress or quality of a system, product, or user Track all opportunities for potential sales and convert them into recurring revenue A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Predict future data based on historical data sets Plan and coordinate all the resources, costs and time needed to execute assignments Tools designed to streamline the process of lead generation and management for sales teams Generate quotes or estimates for customers Engage in direct, instant messaging with consumers Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Log and store the source of contacts/leads Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. This aspect lets you visualize, customize, and automate deal stages for better sales tracking. Reviewers highlight clear dashboards, drag-and-drop ease, and Salesforce integration. Some mention challenges with customization and bulkiness, but most value real-time insights and collaborative visibility. Reports specific to sales analysis for trends and strategies Plan availability and assign specific time slots for tasks and resources Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Online portal through which end users can access the system, manage tasks, or obtain information Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, manage and track all task activities and progression Track the status and progress of tasks Track and manage the scheduling of tasks Create, save, and re-purpose templates for emails, forms, etc. Organize customer data and accounts by user or geography Addition of necessary external data, applications, tools, or features Set up connections to third-party platforms to improve business processes Web form that allows users to enter data that is sent and processed for different reasons Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.4 (4,314) 4.4 Based on 4,314 reviews ## Pricing Value for money 4.3 (3507) Free Version [View pricing plan details](https://www.capterra.com/p/152373/HubSpot-CRM/pricing/) Starter Customer Platform $20.00 Per User,Per Month It includes: - Combination of Marketing Hub Starter, Sales Hub Starter, Service Hub Starter and Content Hub Starter - Includes 1,000 marketing contacts Professional $50.00 Per User,Per Month It includes: - Configure Your CRM Layout - Merge Duplicate Records - Organize Users Into Teams Enterprise $75.00 Per User,Per Month It includes: - Get AI Insights On CRM Index Pages - Set Custom Objects - Enable Single Sign-On Value for money 4.3 (3,507) 4.3 Based on 3,507 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (3516) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (3,516) 4.4 Based on 3,516 reviews ## User reviews Overall rating 4.5 Based on 4,474 reviews Filter by rating 5(2753) 4(1394) 3(240) 2(51) 1(36) Mentioned topic Sorted by most recent Richard M. Founder Marketing and Advertising ### "A Demand Generation Marketer's Thoughts on Hubspot" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 21, 2026 Overall, incredibly positive. I really prefer working in HubSpot compared to Salesforce. I think that the value for money, the filtering capabilities, and customer support definitely stand apart from Salesforce. It's still the category leader for marketing automation for a reason. Pros HubSpot CRM is the best way for marketing teams to manage the leads and collaborate with sales. That's a very easy-to-grasp interface, and when you start to think about all the full capabilities, you have the ability to make it as complicated and personalized as you'd like it to be. Cons I think that some of the UI changes over the last two years have been a little frustrating. Also, as a CMS user within HubSpot as well, it's a very legacy content management system and is not as competitive as other platforms out there in terms of web mechanics and optimal loading. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Salesforce has very few marketing tools that are relevant in the modern century, so as a demand generation marketer, HubSpot makes it a lot easier to bridge the gap between sales and marketing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AR Andres R. Director Health, Wellness and Fitness ### "Genuinely easy to get started, make sure your familiar with the tiers " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 July 21, 2026 CRM, marketing, sales, and service in a single ecosystem, All In one stop shop for CRM making it convenient, I would recommend the free tier. Pros It has a free tier entry and it’s one of the quickest CRMs to get running,it also has a free plan which is great to get you started and using it Cons Clean ui but it can be overall very overwhelming with a lot of the features. It can also get very expensive with the paid plans Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Ankith T. Software Developer Information Technology and Services ### "A Simple CRM That Makes Customer Tracking Easy" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 July 19, 2026 Overall, I've had a good experience using HubSpot CRM. Before using it, customer information was spread across emails and spreadsheets, making it easy to miss follow-ups. Now everything is stored in one place, so it's much easier to manage contacts, track sales, and stay organized. It has helped me save time and keep better records of customer interactions. Pros What I like most about HubSpot CRM is how easy it is to keep track of customers and sales in one place. I can see conversations, update contact details, manage deals, and set follow-up reminders without switching between different tools. The layout is clean, and it's simple to find what I need, which saves time during the day. Cons The free version is useful, but some of the more advanced reporting and automation features require a paid plan. It also takes a little time to understand all the available tools, and I wish some settings were easier to find. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Andrea L. Innovation Manager Translation and Localization ### "An Essential CRM for Sales and Customer Management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 15, 2026 Overall, our experience with HubSpot CRM has been very positive. It has helped us organize our sales pipeline, centralize customer information, and improve collaboration across teams. Having all interactions, contacts, and deals in one place has increased visibility and made it easier to manage customer relationships throughout the sales process. The platform is intuitive, reliable, and integrates well with the other tools we use, allowing us to streamline workflows and automate repetitive tasks. Although some advanced features require higher-tier plans, the core CRM provides significant value and has become an essential part of our day-to-day operations. Overall, HubSpot CRM has improved our efficiency, communication, and ability to track business opportunities effectively. Pros What I like most about HubSpot CRM is how it centralizes all customer and sales information in one intuitive platform. It makes it easy to manage contacts, companies, deals, and communication history, giving the entire team clear visibility into customer interactions and sales activities. The interface is clean and user-friendly, allowing new users to become productive quickly. Features such as advanced search and filtering, customizable properties, pipelines, and reporting make it easy to organize data and track opportunities efficiently. HubSpot also integrates seamlessly with many of the tools we use every day, helping automate routine tasks and improve collaboration between sales, marketing, and customer support teams. Customer support has been responsive whenever we've needed assistance, and the platform continues to add useful features over time. Overall, HubSpot CRM provides excellent value for money and has become an essential part of our sales and relationship management processes. Cons While HubSpot CRM is easy to use and feature-rich, some of the more advanced functionality is only available in higher-tier plans, which can become expensive as your business grows. This can make it difficult to fully leverage the platform without upgrading. We also found that certain customization and reporting options require some time to learn, particularly for users who are new to CRM systems. In addition, while the search and filtering tools are generally very effective, navigating large amounts of data can occasionally feel overwhelming without a well-organized structure. Overall, these are relatively minor drawbacks, and they do not outweigh the platform's usability, reliability, and the value it brings to our sales and customer management processes. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MR Monica R. Insurance Agent Insurance ### "A simple CRM" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 9, 2026 Pros HubSpot was a big change for us because it helped us move from confusing spreadsheets to a system that is more simple to use. With this CRM, we keep our client information and it is much easier to contact them. Cons Rarely, the settings to create new fields are not very easy. I spent some time to find the right fields. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User CRM Manager Information Technology and Services ### "Essential tool for growth" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 July 8, 2026 Great. It has become an essential tool for Marketing and Sales. It has this unique combination of easy to setup/customize with powerful capabilities. For those who are not developers per se, this is a must. Pros The automations and workflows capabilities are powerful. Without being a technical developer I can support our RevOps and teams. Cons Sometimes they release multiple features and fixes at the same time. It is difficult to keep track of product updates. Switched from [Airtable](https://www.capterra.com/p/146652/Airtable/) Company used Airtable as CRM, but our Sales activity outgrew it. We needed something more robust, more automated, more smart. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reasons for choosing HubSpot CRM Because pricing was more accesible and it was more "hands on". You don't need a consultant to make fixes or automations. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TM Theresa M. Performance-Managerin Apparel & Fashion ### "Starkes und intuitives Marketing-Tool mit kleinen Schwachstellen" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 8/10 June 28, 2026 Pros Das Erstellen von Workflows bzw. Automatisierungen ist nach kurzer Einarbeitung schnell und komfortabel möglich. Cons Das Erstellen von Landingpages ist hinsichtlich des Designs leider eingeschränkt. Hier sind bloße Landingpages-Tools auf dem Markt leider besser. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BH Brian H. Owner Transportation/Trucking/Railroad ### "Seo for beginners " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 June 28, 2026 My overall experience with hubspot was it helped me to gain a better understanding of seo and its relevance to websites. Pros What i liked most about hubspot was it's ease of use. The platform offers beginner friendly interactions. Cons What i liked least about the platform was that the free version has limited number of actions per day that you could perform. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AD Alexandre D. Secretary General Information Technology and Services ### "CRM is very effective and has a lot of practical features." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 June 21, 2026 If you need to manage customer information and enhance team efficiency, HubSpot CRM is a great option. It has eased the process in-house, centralized our procedures and communications, particularly with leads. The expense and learning curve posed a bit of a challenge, but over time there are clear benefits. It's a huge benefit to a team such as ours to have everything in one place. Pros One thing that really struck me, is how organized it makes lead management. Can set up specific tasks for team members and follow up on them and make sure that no lead is lost. Reporting tools provide me with visibility of our progress without having to wait for people to provide data to me. The added benefit is that it automatically updates itself which saves us time on manual updates. Cons As you add on features or users, the costs can escalate, which can be a concern for a smaller team, such as ours. Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how to work out some of the functions. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KT Keonte T. Head of Events Marketing and Advertising ### "Hubspot is a Solid Platform" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 16, 2026 Pros I like Hubspot’s ability to capture and store leads while integrating them in to various programs. I also like the form capabilities Cons My least favorite aspect of Hubspot is probably its UX design. It doesn’t seem to be the most intuitive CRM Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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