# HubSpot CRM Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about HubSpot CRM Software - reviews, pricing plans, popular comparisons to other CRM products and more. Source: https://www.capterra.com/p/152373/HubSpot-CRM --- # HubSpot CRM Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 7, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) HubSpot CRM ## What is HubSpot CRM? Whether you've got a small team of five or a sophisticated sales force of 500, HubSpot offers pricing and packaging options that grow with you. HubSpot customer relationship management (CRM) software is built for companies that want to spend less time logging data. It keeps all your contacts in one centralized, customizable database. And you can see everything about a lead in one place -- no more digging through inboxes to find information. Start using the free HubSpot CRM today. ## What is HubSpot CRM used for? [CRM](https://www.capterra.com/customer-relationship-management-software/)[Lead Management](https://www.capterra.com/lead-management-software/)[Sales Tracking](https://www.capterra.com/sales-tracking-software/) Recognitions Shortlist Overall rating Based on 4,463 user reviews Reviews sentiment Positive 93% Neutral 5% Negative 2% Pros & cons Unified sales-marketing platform Comprehensive lead management tools High and complex pricing Frequent bugs and glitches Starting price $20 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... - CRM / 2026 - Construction CRM / 2025 - Contact Management / 2025 - Lead Management / 2025 - Real Estate CRM / 2025 - Sales Force Automation / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## HubSpot CRM alternatives Highest Rated [4.7 (908)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.4 (18,785)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (6,977)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.7 (731)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/152373/HubSpot-CRM/alternatives/) ## FAQs about HubSpot CRM Overview ### What problems does HubSpot CRM solve? HubSpot CRM solves scattered lead data, missed follow-ups, unclear pipeline stages, and disconnected sales-marketing handoffs by centralizing contacts, email activity, deal history, and automation in one system. Sales reps, marketers, account managers, and small business teams use it to prioritize outreach, track engagement, and keep every client interaction visible. Answer based on 1823 reviews Overview ### Which roles and teams benefit most from HubSpot CRM? HubSpot CRM is most used by sales teams, marketing leaders, customer success managers, and small-business executives such as CEOs, founders, and owners. Sales and business development roles track pipelines and deals, marketing teams manage campaigns and leads, customer success supports relationships, and executives monitor growth, performance, and team activity. Answer based on 4329 reviews Overview ### What company size and industries is HubSpot CRM built for? HubSpot CRM is built for growing teams, especially small businesses, which make up 84% of reviewers, with Marketing and Advertising the top industry at 14%. It also serves midsize businesses at 10% and enterprises at 6%, with strong use among Computer Software at 13% and Information Technology and Services at 10%. Answer based on 4462 reviews Features and Usability ### What are the key features of HubSpot CRM? HubSpot CRM includes core contact management, lead management, deal and pipeline management, plus email tracking and email sequences for follow-up. Differentiating features include marketing automation, landing pages and web forms for lead capture, and integrations with Gmail, Google Calendar, and other third-party apps for shared activity history and reminders. Answer based on 1291 reviews Pricing ### How much does it cost and what fees or limitations are included? HubSpot CRM starts with a free version, while paid plans begin at $20/user/month for Starter Customer Platform, then Professional at 50/user/month and Enterprise at 75/user/month. Reviewers say the free tier works well for startups, but advanced reporting, automation, customization, and some integrations often require moving to higher plans. Answer based on 1291 reviews Integrations ### Which third-party tools and platforms does HubSpot CRM integrate with? HubSpot CRM integrates with Gmail, Microsoft Outlook, Zapier, Microsoft Excel, Mailchimp, WordPress, Slack, and Google Calendar, with more than 200 integrations overall. Reviewer mentions also point to connections with Salesforce Sales Cloud, ActiveCampaign, Google Ads, Instagram, WhatsApp, Zoho CRM, and HubSpot Marketing Hub. Answer based on 1038 reviews Getting Started and Support ### How easy is it to onboard and train a team on HubSpot CRM? HubSpot CRM is generally quick for sales, marketing, and other nontechnical users to learn, thanks to an intuitive interface and training in person, live online, webinars, videos, and documentation. Admins and teams setting up workflows, integrations, or deeper customization usually need more time, structured onboarding, and occasional support. Answer based on 503 reviews Getting Started and Support ### What customer support options does HubSpot CRM offer, and how do users rate the experience? HubSpot CRM offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live rep, and chat. Users often describe support as responsive, clear, and helpful, with strong self-service resources. Some report inconsistent answers, slower resolutions for technical or billing issues, and difficulty getting the right solution for more complex problems. Answer based on 757 reviews Security ### How does HubSpot CRM handle data security and access control? HubSpot CRM uses role-based user permissions, team view/edit controls, private app access tokens, authenticated APIs, and secure data storage to protect customer information. Reviewers also mention compliance support and safe website forms and chat widgets. However, some report limited granular permissions, restrictive higher-tier access, and privacy issues around email syncing and team inboxes. Answer based on 59 reviews ## Who uses HubSpot CRM? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs Company size Based on 134 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 134 reviews Sales & Business Development 26% Sales & Business Development 26% Administrative 19% Marketing 12% Consulting 9% Others 34% Top industries Based on 134 reviews Computer Software 27% Marketing and Advertising 24% Information Technology and Services 22% Financial Services 16% Other 11% ## Pros and Cons Unified sales-marketing platform 93% positive reviews out of 608 Most reviewers describe sales and marketing as seamlessly integrated, enabling teams to collaborate, track campaigns, and align strategies efficiently. Kylee C Digital Marketing , 11 - 50 employees. "One of the standout features that has truly impressed us is its remarkable ability to seamlessly integrate our sales and marketing functions, creating an unparalleled level of synergy that has significantly enhanced our operations." High and complex pricing 35% negative reviews out of 880 Some reviewers find pricing steep, with essential features behind paywalls, confusing tiers, and significant cost increases as needs grow. Micah L CMO, 2 - 10 employees. "It is so expensive if you have to pay for features.. and sometimes there's ONE feature you need but then have to pay for the pro tier which is too expensive to justify for some businesses." Comprehensive lead management tools 92% positive reviews out of 485 Most reviewers indicate lead management centralizes contacts, automates tracking, and simplifies nurturing, improving sales pipeline visibility and follow-up. Constance G Team lead Enterprise, 201 - 500 employees. "HubSpot streamlines sales processes with intuitive tools, making lead management and follow-ups effortless for sales teams" Frequent bugs and glitches 77% negative reviews out of 334 Most reviewers report bugs and issues cause slowdowns, crashes, and inconsistent performance, disrupting workflow and requiring frequent troubleshooting. Integrated email tracking features 92% positive reviews out of 219 Most reviewers report email tracking provides real-time notifications, logs communications, and streamlines follow-ups, enhancing sales and client engagement. Lucas B Director, 2 - 10 employees. "We love the contact tracking function, being able to send emails out and track opens and clicks is vital in our sales process." Limited and inflexible reporting 43% negative reviews out of 275 Some reviewers describe reporting as basic, lacking customization, and requiring manual work or expensive upgrades for advanced analytics. Juan R Onboarding Manager, 11 - 50 employees. "Some reports are not possible to outline in your dashboard." ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Contact Management 4.5 (983) 67.14% of 983 reviewers that rated this feature as important or highly important It gives you a centralized, customizable space to organize, update, and track all contact details and interactions. Users think the interface is user-friendly, segmentation is simple, and collaboration is smooth. Some mention clutter with large lists and wish for easier multi-contact management. Lead Management 4.4 (922) 63.67% of 922 reviewers that rated this feature as important or highly important You can efficiently capture, nurture, and track leads through every stage. Reviewers indicate automation, segmentation, reminders, and integration with Mailchimp and Tray.io are valuable. Some mention minor limitations, but most find it streamlines lead qualification and improves sales focus. Sales Pipeline Management 4.4 (788) 63.07% of 788 reviewers that rated this feature as important or highly important This aspect lets you visualize, customize, and automate deal stages for better sales tracking. Reviewers highlight clear dashboards, drag-and-drop ease, and Salesforce integration. Some mention challenges with customization and bulkiness, but most value real-time insights and collaborative visibility. Contact Database 4.5 (597) 68.84% of 597 reviewers that rated this feature as important or highly important HubSpot CRM offers a flexible, searchable database for storing, segmenting, and tracking all contact information. Reviewers appreciate bulk import/export, custom fields, and integrations with tools like Jotform, Dialpad, and email platforms. Some note billing is tied to contact volume and group associations are limited. CRM 4.6 (411) 71.05% of 411 reviewers that rated this feature as important or highly important With this capability, you centralize customer data, manage interactions, and streamline sales, marketing, and service. Reviewers appreciate the intuitive interface, automation, robust integrations (including Gravity Forms and QuickBooks), and customization. Some mention occasional capability removals and slow implementation of user suggestions. Reporting/Analytics 4.2 (519) 60.50% of 519 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data HubSpot CRM 93 features Define levels of authorization for access to specific files or systems Integrate with a third-party accounting system Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage various aspects of appointments including booking, rescheduling, canceling Schedule appointments via a calendar Track and manage schedules and meetings via an integrated calendar Synchronize with other calendars to view mutual availability and schedules Notifications/alerts for upcoming events or tasks Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage contact details and communication with clients Track all company interactions with current clients Provides a channel for team members to share media files, communicate, and work together Manage and track all internal and external communication conducted via calls, email, text, or chat HubSpot CRM offers a flexible, searchable database for storing, segmenting, and tracking all contact information. Reviewers appreciate bulk import/export, custom fields, and integrations with tools like Jotform, Dialpad, and email platforms. Some note billing is tied to contact volume and group associations are limited. It gives you a centralized, customizable space to organize, update, and track all contact details and interactions. Users think the interface is user-friendly, segmentation is simple, and collaboration is smooth. Some mention clutter with large lists and wish for easier multi-contact management. Track, store, and access client contracts or licenses With this capability, you centralize customer data, manage interactions, and streamline sales, marketing, and service. Reviewers appreciate the intuitive interface, automation, robust integrations (including Gravity Forms and QuickBooks), and customization. Some mention occasional capability removals and slow implementation of user suggestions. A collection of customer information such as contact details, demographics, previous interactions, etc. Process of dividing customers into groups based on common characteristics Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Defines specific deal parameters to negotiate and secure deals Store, manage, and track all electronic documents in a centralized location Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Set up automated email sequences to streamline outreach and engage leads/contacts Pre-made examples and templates for emails Track delivered, received, and opened emails Financial services institutions such as traditional banks, hedge funds, investment banks, and insurance agencies. Software designed for the healthcare industry Operate/access software on iPad Devices Operate/access software on Mac Devices Designed for small businesses Primarily serving startup companies Form predictions based on past and present data/trends Track interaction history by documenting conversations for contacts Incorporation of a chat or messaging system within an organization's internal communication infrastructure Visualization tool to organize and optimize tasks and track their status at every stage of workflow Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Manage the process of attracting and converting business prospects into leads You can efficiently capture, nurture, and track leads through every stage. Reviewers indicate automation, segmentation, reminders, and integration with Mailchimp and Tray.io are valuable. Some mention minor limitations, but most find it streamlines lead qualification and improves sales focus. Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Divide leads into buckets based on predefined criteria and routing rules Ability to chat online in real time Automate workflows and trigger campaigns based on customer actions Access software remotely via mobile devices Access the system via a mobile application Observe and track the demand, usage, progress or quality of a system, product, or user Track all opportunities for potential sales and convert them into recurring revenue A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Predict future data based on historical data sets Plan and coordinate all the resources, costs and time needed to execute assignments Tools designed to streamline the process of lead generation and management for sales teams Generate quotes or estimates for customers Engage in direct, instant messaging with consumers Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Log and store the source of contacts/leads Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. This aspect lets you visualize, customize, and automate deal stages for better sales tracking. Reviewers highlight clear dashboards, drag-and-drop ease, and Salesforce integration. Some mention challenges with customization and bulkiness, but most value real-time insights and collaborative visibility. Reports specific to sales analysis for trends and strategies Plan availability and assign specific time slots for tasks and resources Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Online portal through which end users can access the system, manage tasks, or obtain information Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, manage and track all task activities and progression Track the status and progress of tasks Track and manage the scheduling of tasks Create, save, and re-purpose templates for emails, forms, etc. Organize customer data and accounts by user or geography Addition of necessary external data, applications, tools, or features Set up connections to third-party platforms to improve business processes Web form that allows users to enter data that is sent and processed for different reasons Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.4 (4,303) 4.4 Based on 4,303 reviews ## Pricing Value for money 4.3 (3498) Free Version [View pricing plan details](https://www.capterra.com/p/152373/HubSpot-CRM/pricing/) Starter Customer Platform $20.00 Per User,Per Month It includes: - Combination of Marketing Hub Starter, Sales Hub Starter, Service Hub Starter and Content Hub Starter - Includes 1,000 marketing contacts Professional $50.00 Per User,Per Month It includes: - Configure Your CRM Layout - Merge Duplicate Records - Organize Users Into Teams Enterprise $75.00 Per User,Per Month It includes: - Get AI Insights On CRM Index Pages - Set Custom Objects - Enable Single Sign-On Value for money 4.3 (3,498) 4.3 Based on 3,498 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (3507) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (3,507) 4.4 Based on 3,507 reviews ## User reviews Overall rating 4.5 Based on 4,463 reviews Filter by rating 5(2746) 4(1390) 3(240) 2(51) 1(36) Mentioned topic Sorted by most recent MD Melodie D. CEO Information Technology and Services ### "Sold a Solution, Delivered a Problem" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 2.0 2.0 Customer Service 2.0 2.0 Likelihood to Recommend 0/10 June 11, 2026 Our overall experience with HubSpot CRM has been extremely disappointing. We purchased the platform after being assured that it could meet our operational requirements and that implementation would be supported by both HubSpot and their recommended implementation partner. The sales process created confidence that we were investing in a comprehensive solution that would improve our workflows and customer service operations. Unfortunately, the reality was very different. After nearly 10 months of implementation efforts, countless meetings, significant staff involvement, and thousands of dollars in costs, we still do not have a solution that adequately supports our business needs. Many of the capabilities discussed during the sales process either proved far more difficult to implement than represented, required additional consulting services, or were never successfully delivered. What should have streamlined our operations instead created additional complexity, consumed valuable time and resources, and resulted in ongoing frustration for our team. The most disappointing aspect was the lack of accountability once it became clear that the solution was not meeting the expectations that were set during the sales process. Overall, our experience has been one of wasted time, unnecessary expense, and an incomplete system that remains unusable for our intended purposes. Pros What I liked most about HubSpot CRM was the promise of what it could become for our business. Before signing on, it was presented as the ultimate solution to our challenges—an all-in-one platform that would simplify our processes, improve efficiency, and meet our specific requirements. The sales process was compelling, and the platform appeared to offer exactly what we needed. We were genuinely excited to implement it and optimistic about the results we were led to expect. Cons What I liked least about HubSpot CRM was the significant gap between what was promised during the sales process and what was ultimately delivered. We purchased the platform based on assurances that it could support our business requirements and that implementation would be straightforward with the help of HubSpot and their recommended partner. Instead, after nearly 10 months of work, countless meetings, and thousands of dollars in costs, we were left without a fully functional solution. The implementation process was far more complex than represented, many requirements proved difficult or impossible to achieve as expected, and progress was consistently slower than anticipated. Most frustrating was the lack of accountability when it became clear the platform was not meeting our needs. Rather than receiving a working solution, we were left with an incomplete system, ongoing costs, and a substantial investment of time and resources with little to show for it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CG Christian G. Marketing Operations Manager Information Technology and Services ### "Go-To CRM for Marketing Success" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 June 3, 2026 My overall experience with HubSpot CRM has been very positive. I love the capabilities and power it provides across virtually every marketing function, from email marketing and automation to reporting, lead management, and campaign execution. The platform is intuitive, scalable, and gives teams the tools they need to manage and optimize their marketing efforts effectively. Pros I appreciated HubSpot's user-friendly design, powerful automation workflows, robust reporting, and seamless alignment between marketing and sales teams. It provided a single source of truth for customer data while remaining flexible enough to support growing business needs. Cons The platform's breadth of features can make it feel complex at times, especially for users who are new to CRM systems. The good thing is they have HubSpot Academy, and you can learn very quickly how to navigate and use the tools. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ET Edward T. Founder and Marketing Strategist Marketing and Advertising ### "Small agencies are doing great with HubSpot CRM." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 June 1, 2026 It is just right for a little marketing firm like us. We're not paying for features we will never use, and what we do use, does work. The interface is clean and less cloggy than Salesforce's mess. Would I recommend that another agency founder should use it? Absolutely. Pros The free version does all that we need for our 7 person agency. Records of contacts integrate seamlessly with our e-mail marketing, and the deal pipeline enables me to follow up from initial contact to the signed contract. Automated follow ups saved me 5 hours a week. They really do answer the phone when I call. Cons Reporting becomes cumbersome if you are doing multiple pipelines. In addition, deal stages are too difficult to customize with a lot of clicks. The integration to our project management system is continually going offline and we have to do it every month. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SO Scarlett O. Business Development Specialist Computer Software ### "HubSpot: Go-To for High Volume Pipeline Management" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 May 29, 2026 I really enjoy using HubSpot, I find it to be my favorite CRM. I enjoyed the power it gave me as a user to view reports and the organic nature of its systems Pros The systems are intuitive and powerful. The reports and services are easy to use as a salesperson with a large book of business. Cons I found multitasking on HubSpot to be clunky, and the deeper sales ops use cases are less intuitive, require taking additional time for trainings Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KZ Kayla Z. Admin Non-Profit Organization Management ### "Great ease of use!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 27, 2026 Overall HubSpot has been a great help and addition to our teams! Its been so helpful and easy to use! Pros I love being able to use the multiple training services provided! Customer service is always great!! Cons I think I could be using it more actually! There is so much offered within hubspot, I'm always discovering more to utilize. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DV Dylan V. Head of Marketing Non-Profit Organization Management ### "HubSpot: A Gamechanger For Nonprofits" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 1, 2026 HubSpot has been a gamechanger. It has made us thousands in potentally missed sales and saved us hours of organizational work. Pros HubSpot has been a gamechanger for our organization. It allows us to easily organize and reach out to our clients and supporters. We are able to replace outdated and confusing spreadsheets with an easy to use system. Cons I sometimes have trouble finding different sections of the system. Splitting up different sections in easier to understand ways could be helpful. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SD Sabina D. Associate Hospital & Health Care ### "Easy to use " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 25, 2026 Pros It is easy to use. The updates have made it better. Does the job for me and I am happy to recommend to others as well. Cons There is nothing I can currently think of. Sometimes it lags but it is understandable. There are no complaints. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AM Anna M. Customer Service Agent Health, Wellness and Fitness ### "Compared to other free version, HubSpot still the best choice " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 23, 2026 Pros I love HubSpot CRM for two main reasons: first, it’s free and allows infinity contact list for a small business and secondly, it can be integrated with almost any third-party platform. Each time we use a new tool, this allows us to import our contact list from HubSpot. Cons It’s complicated or I don’t know how to do it properly. This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Estela G. HR Assistant Law Practice ### "Excellent Experience with HubSpot CRM" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 21, 2026 Overall, my experience with HubSpot CRM has been positive. It is a user-friendly and effective platform for managing leads, tracking sales, and organizing customer information in one place. The interface is clean and easy to navigate. Team collaboration works well since all data is shared and accessible, and automation features help save time on repetitive tasks. Pros What I liked most about HubSpot CRM is how easy it is to manage leads and organize customer information in one place. It offers great value for money, especially with its free plan that includes many useful features. The platform is very easy to use, with a clean and intuitive user interface that makes navigation simple even for beginners. Lead management is efficient, allowing you to track deals and sales progress clearly. It also supports good team collaboration by keeping all communication and customer data shared across users. In addition, its process automation tools help save time by handling repetitive tasks like follow-ups and email tracking automatically. Customer support is generally helpful, especially for paid plans, making it a well-rounded CRM solution. Cons Finding specific information or switching between tools may take more time, especially when managing large amounts of data. Despite this, the platform remains powerful and functional for growing businesses. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User People Operations Information Technology and Services ### "A comprehensive all-in-one platform that brings your customer tools together" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 17, 2026 We use HubSpot across CRM, marketing automation, and customer service, and the biggest advantage is having all of those functions living under one roof. Rather than juggling multiple disconnected tools, everything from contact management to email campaigns to support tickets is centralised in one place. It's a powerful platform, but the cost and complexity are worth factoring in before committing. Pros The all-in-one nature of HubSpot is its strongest selling point. Having CRM, marketing automation, and customer service tools integrated into a single platform means your data stays connected - contact records, campaign interactions, and support history are all visible in one place, creating a much more coherent view of the customer journey. The marketing automation features are particularly well built, making it straightforward to set up email campaigns and nurture workflows without needing a dedicated technical resource. Cons Value for money is a genuine concern with HubSpot. The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying. For smaller teams or businesses with tighter budgets, it can be hard to justify. Some of the deeper functionality also comes with a notable learning curve, and getting the most out of the platform requires a real time investment in setup and onboarding. Switched from [Help Scout](https://www.capterra.com/p/136909/Help-Scout/) More functionality was required and new features. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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