# HubSpot CRM Software 2026: Features, Integrations, Pros & Cons | Capterra > Capterra's in-depth exploration of HubSpot CRM Software's capabilities reveals its suitability for various software needs and provides a comprehensive overview of HubSpot CRM Software pricing, features, integrations, and potential alternatives. Source: https://www.capterra.com/p/152373/HubSpot-CRM --- # HubSpot CRM Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 7, 2025 Written byMolly Burke Molly Burke Molly Burke is a senior analyst and writer for Capterra. She covers customer experience and marketing in the retail and restaurant industries, with a focus on how emerging technology is transforming the way everyday people shop. Her insights o... [See bio & all articles](https://www.capterra.com/resources/author/mburke/) Edited byCaroline Rousseau Caroline Rousseau Content Editor After three years of building surveys, analyzing data, and writing her own research, Caroline has been a senior content editor since 2022. Her previous experience as an analyst converged into a skill set that allows her to help her peers devel... [See bio & all articles](https://www.capterra.com/resources/author/caroline-rousseau/) Content Editor Written by [Molly Burke](https://www.capterra.com/resources/author/mburke/) Molly Burke is a senior analyst and writer for Capterra. She covers customer experience and marketing in the retail and restaurant industries, with a focus on how emerging technology is transforming the way everyday people shop. Her insights on generative AI, social media, and other tech trends have been featured in The New York Times, Vogue, BBC, CNBC, Forbes, and the Financial Times, among other publications. Edited by [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) Content Editor After three years of building surveys, analyzing data, and writing her own research, Caroline has been a senior content editor since 2022. Her previous experience as an analyst converged into a skill set that allows her to help her peers develop and produce compelling content about today’s business matters. [Key takeaways](#key-takeaways)[Our verdict](#our-verdict)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Interface](#interface)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) HubSpot CRM HubSpot CRM Overview: ### Key takeaways Insights from verified Capterra reviews HubSpot CRM is a contact and lead management platform used primarily by small businesses in marketing, IT, and software services. Reviewers highlight its ease of use, strong email tracking, and integrations with Gmail and Outlook. A 2025 update introduced AI-powered Breeze Agents, though reporting limitations and occasional bugs remain common concerns. ### Our verdict HubSpot CRM offers a clean interface and strong contact management functionality, but buyers should weigh the cost of advanced features and the learning curve tied to complex workflows. While integrations and automation are praised, reviewers often cite reporting limitations, occasional bugs, and rigid pricing tiers as trade-offs for its otherwise scalable and user-friendly platform. Overall rating Based on 4,451 user reviews Reviews sentiment Positive 93% Neutral 5% Negative 2% Pros & cons Unified sales and marketing platform Comprehensive lead management tools Frequent bugs and technical glitches Limited and inflexible reporting Starting price $20 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## HubSpot CRM alternatives If HubSpot CRM’s interface, pricing structure, or feature set doesn’t align with your team’s workflow, there are other CRM tools that may better match your business size, goals, or customization needs. Highest Rated [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.4 (18,766)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.7 (722)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/152373/HubSpot-CRM/alternatives/) ## Who uses HubSpot CRM? Based on Capterra reviews from the past year Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Unified sales and marketing platform 93% positive reviews out of 598 Most users report sales and marketing benefit from integrated tools, seamless collaboration, and holistic customer insights. Kylee C Digital Marketing , 11 - 50 employees. "One of the standout features that has truly impressed us is its remarkable ability to seamlessly integrate our sales and marketing functions, creating an unparalleled level of synergy that has significantly enhanced our operations." Frequent bugs and technical glitches 77% negative reviews out of 329 Most users comment that bugs and issues, such as slow performance and crashes, disrupt workflow and cause frustration. bakka E Supplychain manager, 201 - 500 employees. "its slow when loading and takes long to display all the features" Comprehensive lead management tools 92% positive reviews out of 474 Most reviewers describe lead management as streamlined, with centralized tracking, automation, and easy collaboration across teams. Constance G Team lead Enterprise, 201 - 500 employees. "HubSpot streamlines sales processes with intuitive tools, making lead management and follow-ups effortless for sales teams" Limited and inflexible reporting 43% negative reviews out of 273 Some reviewers feel reporting lacks customization, advanced analytics, and requires manual work for meaningful insights. Juan R Onboarding Manager, 11 - 50 employees. "Some reports are not possible to outline in your dashboard." Robust email tracking features 92% positive reviews out of 216 Most reviewers find email tracking invaluable for monitoring opens, clicks, and maintaining organized client communications. Lucas B Director, 2 - 10 employees. "We love the contact tracking function, being able to send emails out and track opens and clicks is vital in our sales process." ## HubSpot CRM's interface HubSpot CRM’s interface is frequently described as centralized and user-friendly, with reviewers appreciating how it organizes contact data, notes, and communication history. Some users mention clutter and duplicate contact issues that can slow down workflows. 2+ Molly Burke Users generally find the interface easy to navigate for daily tasks like segmenting contacts or reviewing communication logs, but if your team handles high volumes of data, expect occasional friction from duplicate records and limited bulk action options. Ease of Use 4.4 (4,352) 4.4 Based on 4,352 reviews ## Key features View by: These features have been rated as most important by users based on their reviews. View by: Get Advice We can help you find the software with the features you need. Molly Burke HubSpot CRM’s top-rated features help teams stay organized and responsive by centralizing contact data, automating task flows, and surfacing timely updates that support fast-moving sales and marketing work without overwhelming users with complexity. Features 4.4 (4,291) 4.4 Based on 4,291 reviews The HubSpot CRM features below were rated the highest by our reviewers. Our commentary is based on reviewer sentiment and collective feedback from reviews published in the past two years. Task scheduling 4.6 (32) 32 reviewers rated this feature Streamlines follow-ups and reminders by letting teams assign tasks to contacts and track progress. This supports lead nurturing and pipeline management, though some users want more customization and visibility for recurring tasks. Real-time notifications 4.4 (36) 36 reviewers rated this feature Keeps teams instantly informed about client activity, especially for live chat and hot leads. Timely alerts help with outreach and responsiveness, though some users report missed notifications or alert overload. Contact management 4.3 (945) 945 reviewers rated this feature Centralizes customer interactions, notes, and history in a user-friendly interface. Teams benefit from segmentation, custom fields, and integrations with tools like Salesforce, though some report clutter and duplicate contact issues. Contact database 4.3 (592) 592 reviewers rated this feature Enables detailed record-keeping with tagging, segmentation, and easy import/export. Users value its transparency and accessibility, though some mention challenges with duplicate management and billing tied to contact volume. CRM 4.3 (396) 396 reviewers rated this feature Supports contact, lead, deal, and task management with automation and cross-team collaboration. Integrates with tools like QuickBooks and Gravity Forms, though some users cite issues with duplicate contacts and removed features. Customer database 4.2 (165) 165 reviewers rated this feature Centralizes customer records with customizable fields, filters, and associations between contacts, companies, and deals. Reviewers highlight its utility for tracking communication history, syncing with other tools, and supporting personalized outreach. Social media integration 2.9 (59) 59 reviewers rated this feature HubSpot CRM integrates with platforms like Google Ads and Analytics, but reviewers report limited data syncing and lack of push functionality. Many note that it’s not a core channel for B2B sales, and some say it’s not included in their plan. Forecasting 3.1 (63) 63 reviewers rated this feature This feature is designed to help teams track pipeline value and goal progress, but many reviewers say they don’t use it or rely on other tools. Some cite reliability concerns, lack of customization, or exclusion from their plan. Multi-channel communication 3.2 (20) 20 reviewers rated this feature Offers email, social media, and live chat integration, but full functionality often requires paid tiers. Reviewers mention setup complexity and limited visibility across channels. Quotes/estimates 3.2 (35) 35 reviewers rated this feature Helps track job quotes and convert them into projects, but reviewers say it lacks customization, is hard to implement, and doesn’t fit well with custom development workflows. Referral tracking 3.2 (55) 55 reviewers rated this feature Enables tracking of leads from external sources, but reviewers report removed functionality, limited visibility, and lack of integration with broader analytics. API 3.2 (45) 45 reviewers rated this feature Supports integrations with websites and survey platforms, but some reviewers report issues with setup, incomplete documentation, and limited optimization for complex workflows. AI customer agent 0 reviewers rated this feature Automates customer interactions using generative AI, helping teams respond to inquiries, route tickets, and surface relevant knowledge base articles. This tool reduces manual workload and improves response speed across support channels. Duplicate management 0 reviewers rated this feature Identifies and merges duplicate contact records using AI-powered suggestions. This feature helps maintain clean data across large databases, reducing confusion and improving segmentation accuracy. Standard contact scoring 0 reviewers rated this feature Assigns scores to contacts based on predefined criteria such as engagement or lifecycle stage. This helps sales teams prioritize outreach and tailor follow-ups based on lead quality. Calculated properties 0 reviewers rated this feature Automatically generates values based on formulas applied to CRM fields. Teams use this to track metrics like deal velocity or customer lifetime value without manual updates. Custom reporting 0 reviewers rated this feature Enables creation of tailored dashboards and reports using multiple data sources. Users can visualize performance across teams, campaigns, and pipelines with flexible filters and chart types. Single sign-on 0 reviewers rated this feature Provides secure access control by integrating with identity providers. This feature simplifies login management and supports compliance for organizations with strict IT policies. Deep research connector 0 reviewers rated this feature Integrates generative AI into CRM workflows, enabling users to surface insights and context from CRM data without switching tools. This helps teams make faster, more informed decisions. (Released June 2025) Smarter scoring 0 reviewers rated this feature Adds logic to scoring apps that accounts for missed actions and engagement timing, improving lead qualification accuracy. (Released June 2025) Sticky Tabs for CRM Records 0 reviewers rated this feature Keeps users anchored to the last tab they viewed in a CRM record, reducing navigation friction and improving efficiency during multi-record workflows. (Released June 2025) Improved Card Library for CRM Customization 0 reviewers rated this feature Expands layout options and visibility controls for CRM record cards, allowing teams to tailor views to specific roles and use cases. (Released June 2025) All key features (104) Define levels of authorization for access to specific files or systems 45.45% of 11 reviewers that rated this feature as important or highly important Integrate with a third-party accounting system 0% of 0 reviewers... Dashboard to view the status of ongoing processes, identify current incidents and track past activities 53.13% of 64 reviewers that rated this feature as important or highly important Track and document all activities across devices, networks, and other systems 61.54% of 13 reviewers that rated this feature as important or highly important Automates customer interactions using generative AI, helping teams respond to inquiries, route tickets, and surface relevant knowledge base articles. This tool reduces manual workload and improves response speed across support channels. 0 reviewers rated this feature Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges 58.11% of 74 reviewers that rated this feature as important or highly important Supports integrations with websites and survey platforms, but some reviewers report issues with setup, incomplete documentation, and limited optimization for complex workflows. 45 reviewers rated this feature Manage various aspects of appointments including booking, rescheduling, canceling 0% of 0 reviewers... Schedule appointments via a calendar 58.97% of 39 reviewers that rated this feature as important or highly important Automatically generates values based on formulas applied to CRM fields. Teams use this to track metrics like deal velocity or customer lifetime value without manual updates. 0 reviewers rated this feature Track and manage schedules and meetings via an integrated calendar 65.79% of 114 reviewers that rated this feature as important or highly important Synchronize with other calendars to view mutual availability and schedules 57.89% of 19 reviewers that rated this feature as important or highly important Notifications/alerts for upcoming events or tasks 42.86% of 217 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results 51.56% of 64 reviewers that rated this feature as important or highly important Manage contact details and communication with clients 62.50% of 136 reviewers that rated this feature as important or highly important Track all company interactions with current clients 80.00% of 10 reviewers that rated this feature as important or highly important Provides a channel for team members to share media files, communicate, and work together 100.00% of 1 reviewers that rated this feature as important or highly important Manage and track all internal and external communication conducted via calls, email, text, or chat 0% of 0 reviewers... Enables detailed record-keeping with tagging, segmentation, and easy import/export. Users value its transparency and accessibility, though some mention challenges with duplicate management and billing tied to contact volume. 592 reviewers rated this feature Centralizes customer interactions, notes, and history in a user-friendly interface. Teams benefit from segmentation, custom fields, and integrations with tools like Salesforce, though some report clutter and duplicate contact issues. 945 reviewers rated this feature Track, store, and access client contracts or licenses 0.00% of 1 reviewers that rated this feature as important or highly important Supports contact, lead, deal, and task management with automation and cross-team collaboration. Integrates with tools like QuickBooks and Gravity Forms, though some users cite issues with duplicate contacts and removed features. 396 reviewers rated this feature Enables creation of tailored dashboards and reports using multiple data sources. Users can visualize performance across teams, campaigns, and pipelines with flexible filters and chart types. 0 reviewers rated this feature Centralizes customer records with customizable fields, filters, and associations between contacts, companies, and deals. Reviewers highlight its utility for tracking communication history, syncing with other tools, and supporting personalized outreach. 165 reviewers rated this feature Process of dividing customers into groups based on common characteristics 0% of 0 reviewers... Customize data fields to support various needs and use cases 47.83% of 92 reviewers that rated this feature as important or highly important Alter the layout and content of reports 50.00% of 42 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements 0.00% of 1 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics 66.67% of 6 reviewers that rated this feature as important or highly important Import and export data to and from software applications 54.08% of 196 reviewers that rated this feature as important or highly important Defines specific deal parameters to negotiate and secure deals 0% of 0 reviewers... Integrates generative AI into CRM workflows, enabling users to surface insights and context from CRM data without switching tools. This helps teams make faster, more informed decisions. (Released June 2025) 0 reviewers rated this feature Store, manage, and track all electronic documents in a centralized location 36.36% of 33 reviewers that rated this feature as important or highly important Store and organize documents in a centralized system 34.55% of 110 reviewers that rated this feature as important or highly important Assemble applications and processes by dragging over and arranging pre-built components 0.00% of 2 reviewers that rated this feature as important or highly important Identifies and merges duplicate contact records using AI-powered suggestions. This feature helps maintain clean data across large databases, reducing confusion and improving segmentation accuracy. 0 reviewers rated this feature Manage, store and organize emails within the system or via third-party apps 64.00% of 300 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns 64.20% of 162 reviewers that rated this feature as important or highly important Set up automated email sequences to streamline outreach and engage leads/contacts 0% of 0 reviewers... Pre-made examples and templates for emails 26.92% of 26 reviewers that rated this feature as important or highly important Track delivered, received, and opened emails 0% of 0 reviewers... Financial services institutions such as traditional banks, hedge funds, investment banks, and insurance agencies. 0.00% of 1 reviewers that rated this feature as important or highly important Software designed for the healthcare industry 0% of 0 reviewers... Operate/access software on iPad Devices 0% of 0 reviewers... Operate/access software on Mac Devices 60.00% of 5 reviewers that rated this feature as important or highly important Designed for small businesses 66.67% of 9 reviewers that rated this feature as important or highly important Primarily serving startup companies 56.86% of 51 reviewers that rated this feature as important or highly important This feature is designed to help teams track pipeline value and goal progress, but many reviewers say they don’t use it or rely on other tools. Some cite reliability concerns, lack of customization, or exclusion from their plan. 63 reviewers rated this feature Expands layout options and visibility controls for CRM record cards, allowing teams to tailor views to specific roles and use cases. (Released June 2025) 0 reviewers rated this feature Track interaction history by documenting conversations for contacts 62.47% of 405 reviewers that rated this feature as important or highly important Incorporation of a chat or messaging system within an organization's internal communication infrastructure 39.53% of 43 reviewers that rated this feature as important or highly important Visualization tool to organize and optimize tasks and track their status at every stage of workflow 0% of 0 reviewers... Create landing pages or online forms designed to capture new leads and prospects 0% of 0 reviewers... Automatically identify and save contact information of potential customers 59.58% of 475 reviewers that rated this feature as important or highly important Route and distribute your leads to third party buyers 52.38% of 21 reviewers that rated this feature as important or highly important Manage the process of attracting and converting business prospects into leads 68.97% of 87 reviewers that rated this feature as important or highly important HubSpot CRM offers tools to capture, nurture, and track leads through every stage. Reviewers appreciate automated reminders, segmentation, real-time updates, customizable workflows, and integrations with Mailchimp and Gmail, making it easier to prioritize and convert leads efficiently. 63.59% of 920 reviewers that rated this feature as important or highly important Engage with a lead throughout the sales process by actively providing information 0% of 0 reviewers... Score a lead on their quality or likelihood to buy based on certain behaviors 50.00% of 156 reviewers that rated this feature as important or highly important Score a lead based on quality or likelihood to buy/convert based on predetermined criteria 77.27% of 22 reviewers that rated this feature as important or highly important Divide leads into buckets based on predefined criteria and routing rules 48.72% of 78 reviewers that rated this feature as important or highly important Ability to chat online in real time 50.00% of 24 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions 64.71% of 153 reviewers that rated this feature as important or highly important Access software remotely via mobile devices 57.58% of 99 reviewers that rated this feature as important or highly important Access the system via a mobile application 50.00% of 2 reviewers that rated this feature as important or highly important Observe and track the demand, usage, progress or quality of a system, product, or user 50.00% of 10 reviewers that rated this feature as important or highly important Offers email, social media, and live chat integration, but full functionality often requires paid tiers. Reviewers mention setup complexity and limited visibility across channels. 20 reviewers rated this feature Track all opportunities for potential sales and convert them into recurring revenue 61.11% of 18 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. 33.33% of 9 reviewers that rated this feature as important or highly important Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. 62.42% of 165 reviewers that rated this feature as important or highly important Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. 0% of 0 reviewers... Predict future data based on historical data sets 72.73% of 11 reviewers that rated this feature as important or highly important Plan and coordinate all the resources, costs and time needed to execute assignments 40.00% of 5 reviewers that rated this feature as important or highly important Tools designed to streamline the process of lead generation and management for sales teams 35.42% of 48 reviewers that rated this feature as important or highly important Helps track job quotes and convert them into projects, but reviewers say it lacks customization, is hard to implement, and doesn’t fit well with custom development workflows. 35 reviewers rated this feature Engage in direct, instant messaging with consumers 54.55% of 11 reviewers that rated this feature as important or highly important Receive data and information in real time 0.00% of 1 reviewers that rated this feature as important or highly important Keeps teams instantly informed about client activity, especially for live chat and hot leads. Timely alerts help with outreach and responsiveness, though some users report missed notifications or alert overload. 36 reviewers rated this feature Enables tracking of leads from external sources, but reviewers report removed functionality, limited visibility, and lack of integration with broader analytics. 55 reviewers rated this feature Timed notification for any upcoming task, deadline, appointment, or activity 51.85% of 27 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns 54.55% of 33 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data 60.04% of 513 reviewers that rated this feature as important or highly important Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports. 0% of 0 reviewers... You can visually track deals through customizable pipeline stages and automate workflows. Some reviewers find the dashboards, kanban views, and integrations with Salesforce helpful for monitoring progress, forecasting, and collaboration, though a few mention challenges with customization and interface complexity. 63.10% of 786 reviewers that rated this feature as important or highly important Reports specific to sales analysis for trends and strategies 50.00% of 2 reviewers that rated this feature as important or highly important Plan availability and assign specific time slots for tasks and resources 20.00% of 5 reviewers that rated this feature as important or highly important Search and filter data across systems to locate required information by entering keywords or certain criteria 58.20% of 189 reviewers that rated this feature as important or highly important Group leads or contacts based on their specific characteristics 54.95% of 91 reviewers that rated this feature as important or highly important Online portal through which end users can access the system, manage tasks, or obtain information 0% of 0 reviewers... Provides secure access control by integrating with identity providers. This feature simplifies login management and supports compliance for organizations with strict IT policies. 0 reviewers rated this feature Adds logic to scoring apps that accounts for missed actions and engagement timing, improving lead qualification accuracy. (Released June 2025) 0 reviewers rated this feature HubSpot CRM integrates with platforms like Google Ads and Analytics, but reviewers report limited data syncing and lack of push functionality. Many note that it’s not a core channel for B2B sales, and some say it’s not included in their plan. 59 reviewers rated this feature Assigns scores to contacts based on predefined criteria such as engagement or lifecycle stage. This helps sales teams prioritize outreach and tailor follow-ups based on lead quality. 0 reviewers rated this feature Keeps users anchored to the last tab they viewed in a CRM record, reducing navigation friction and improving efficiency during multi-record workflows. (Released June 2025) 0 reviewers rated this feature Attach digital tags to documents and assets for identification, search, or monitoring purposes 100.00% of 6 reviewers that rated this feature as important or highly important Create, manage and track all task activities and progression 62.34% of 239 reviewers that rated this feature as important or highly important Track the status and progress of tasks 90.91% of 22 reviewers that rated this feature as important or highly important Streamlines follow-ups and reminders by letting teams assign tasks to contacts and track progress. This supports lead nurturing and pipeline management, though some users want more customization and visibility for recurring tasks. 32 reviewers rated this feature Create, save, and re-purpose templates for emails, forms, etc. 46.67% of 15 reviewers that rated this feature as important or highly important Organize customer data and accounts by user or geography 0% of 0 reviewers... Addition of necessary external data, applications, tools, or features 66.67% of 6 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes 69.54% of 174 reviewers that rated this feature as important or highly important Web form that allows users to enter data that is sent and processed for different reasons 0% of 0 reviewers... Create, design and manage workflows for repetitive tasks 47.68% of 151 reviewers that rated this feature as important or highly important Get Advice We can help you find the software with the features you need. Molly Burke HubSpot CRM’s top-rated features help teams stay organized and responsive by centralizing contact data, automating task flows, and surfacing timely updates that support fast-moving sales and marketing work without overwhelming users with complexity. Features 4.4 (4,291) 4.4 Based on 4,291 reviews ## Pricing Value for money 4.3 (3488) HubSpot CRM is a free add-on tool, though access to essential features is restricted to paid subscriptions to HubSpot’s sales platform. Paid plans start at **$20 per month for 2 users**, or **$240 billed annually**, with additional users at **$10 per user per month**. This entry price is well below the $80 average SMB budget, but costs rise with user count and plan tier. Free Version [View pricing plan details](https://www.capterra.com/p/152373/HubSpot-CRM/pricing/) Starter Customer Platform $20.00 Per User,Per Month It includes: - Combination of Marketing Hub Starter, Sales Hub Starter, Service Hub Starter and Content Hub Starter - Includes 1,000 marketing contacts Professional $50.00 Per User,Per Month It includes: - Configure Your CRM Layout - Merge Duplicate Records - Organize Users Into Teams Enterprise $75.00 Per User,Per Month It includes: - Get AI Insights On CRM Index Pages - Set Custom Objects - Enable Single Sign-On Value for money 4.3 (3,488) 4.3 Based on 3,488 reviews ## Integrations Popular integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (3496) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (3,496) 4.4 Based on 3,496 reviews ## User reviews Overall rating 4.5 Based on 4,451 reviews Filter by rating 5(2737) 4(1388) 3(240) 2(51) 1(35) Mentioned topic Sorted by most recent AU Anonymous User Owner Marketing and Advertising ### "Organized, Visual, and Worth It" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 March 28, 2026 I have a positive experience with HubSpot CRM so far. The sales pipeline and the dashboards are very easy to customize and manage. They give a quick, visual snapshot that makes it easier to make decisions without digging through data. Pros What I like the most is how everything about my contacts lives in one place. For people that like to feel that you can easily manage lots of information and details, in a really easy way, HubSpot is your choice. Cons What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start needing more advanced features. For a small business or someone just starting out, the cost can feel like a stretch. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Because HubSpot offers more for about the same price per plan. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OF Osman F. Marketing Support Manager E-Learning ### "Hubspot a safe bet for CRM" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 27, 2026 It is a good CRM and for the value that it offers, for any company that doesn't know where to start hubspot it is a safe call Pros For the CRM part of hubspot it offers a good platform that allows to keep track of our leads and where they are in the funnel Cons It hasn't been too much improvement on the UI which it makes to have a rustic feeling when using for the first time Switched from [Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/) Functionality and customer support was very limited. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DL Darlene L. Estimator-Estimating Coordinator Construction ### "Great and Easy CRM" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 25, 2026 I use HubSpot daily and it is very easy to use and to manage all my information in one place. I have also taught others how to use this program. Pros I like the ease of use that HubSpot offers. I like that all of the information needed is stored together. Cons I don't like logging in once the time runs out if i am not active. I also don't want to have a double verification when logging in. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Sales Agent Real Estate ### "All in one platform that makes work easier m" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 23, 2026 I've used it for work,mainly to manage customers information and keep track of communication. It's a very helpful platform because everything is in one place which makes it easier to stay organized. Pros All in one system for managing contact and tasks. Easy to track emails and communication Helps keeps work organized Clean and user friendly dashboard Cons Can be a bit confusing for beginners Some features are blocked behind paid plans Takes time to learn all the tools Notification can sometimes be overwhelming Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Director Marketing and Advertising ### "HubSpot is a great CRM" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 March 22, 2026 My experience with HubSpot is very good, and it's a tool I have used to store contact info and track the progress of deals for many years. Pros HubSpot is a great way to store contact information and keep track on the progress of Sales deals and schedule follow ups. Cons There isnt much to not like about HubSpot CRM, however, I think creating deals and how they appear visually could be improved. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BC Brian C. Founder E-Learning ### "So good I tell everyone about it!!!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 19, 2026 We are super impressed with everthing Hubspot has to offer and it is almost the foundations of our Sales, Marketing & Admin functions. Pros We pride ourselves on running seamless operations, and HubSpot supports this exceptionally well. As a small business, we use it to sit behind our marketing campaigns, website CTAs, and CRM, bringing everything together in one place. Investing the time to set it up properly from the start makes a huge difference; it genuinely feels like having two extra members of staff. The newer features they’ve introduced are a welcome addition and continue to enhance the platform. Cons It's tough to find anything bad to write about, I continue to champion it to other business owners and we really feel like we have maximised it's outputs in every way. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) We switched as we had used HS in a previous business, there is no comparison and for us we needed software that could grow and grow with us. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Mai M. Managing Director Hospitality ### "It's time for HubSpot CRM" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 19, 2026 We were late to onboard HubSpot but now that we have, it has been the most delightful and purposeful experience! It was a fantastic decision for our small team and I only regret not implementing it sooner! Pros I've become obsessed with HubSpot CRM. Our company was late to adopt HubSpot but now that we have, it's the best decision we've made! I find it super user friendly and intuitive and a considerable value for the investment! Cons It took me a little while to get fully acclimated to the CRM but now that I have learned, I find it incredibly helpful in my daily use! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Candida B. Coach E-Learning ### "Very useful" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 3/10 March 6, 2026 Pros Still a great service, I particularly like their email add on which helps oyu add email contacts directly to your CRm and keep a track on opens and comms. Cons Still very expensive to grow with the platform, especially as a small business, so it feel like use will ultimately be limited as won't be able to progress to the next tier. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Zach P. Marketing Coordinator Education Management ### "HubSpot Hits The Mark for Marketing!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 4, 2026 Overall HubSpot CRM is great for managing all of your sales, marketing and customer relationship data in one centralized place. It is fairly easy to learn how to use and can simplify a lot of the standard processes that organizations go through during the sales cycle. Pros HubSpot integrates all of our sales, marketing and customer service into one visually appealing interface that is easy to navigate and work inside. It is incredibly efficient at managing contacts and works very well for managing leads throughout the sales lifecycle. The HubSpot team also provides great resources and customer support if you are part of their paid service. Cons One of the caveats of Hubspot CRM is it can get quite expensive if you are part of a larger organization that has a significant contact list or if you require any customized automation. For smaller and mid-size businesses HubSpot works great, but if you are an enterprise level organization with thousands of contacts/clients it can get rather pricey. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Eric N. BDR Information Technology and Services ### "Best CRM in the business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 March 3, 2026 Great CRM with lots of free training and useful certifications. It Just a great platform overall for managing company activities. Pros It is such a handy platform and has great features to manage sales activities as well as admin. Really reliable CRM. Cons The company duplicates etc. It just gets very messy sometimes and to be honest I wish it was a little easier to organise or at least there was a way to clean it up because otherwise the system itself is flawless. Switched from [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Dynamics is not that great to be honest. The best thing was Hubspot also offered a massive discount for start-ups and we used it well. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) ## FAQs Common drawbacks include limited forecasting tools, basic quote/estimate features, and occasional bugs. Users also report challenges with duplicate contacts and social media integration. HubSpot CRM is best for small businesses managing contacts, leads, and sales pipelines. It’s especially popular in marketing, IT, and software sectors. Top use cases include CRM, lead management, and sales tracking. Reviewers rate HubSpot CRM 4.4/5 for ease of use and 4.3/5 for value for money. Yes. HubSpot CRM offers a free plan with core features like contact management, deal tracking, and email integration. It’s designed for small teams and includes unlimited users, though advanced tools like automation and reporting require a paid plan. HubSpot CRM’s Starter plan costs $20 per month for 2 users, billed annually. Additional users are $10 each. Professional and Enterprise plans start at $500 and $1,500 per month, respectively, with higher user minimums and advanced features. Yes. Most HubSpot CRM users are small businesses—86% of recent reviewers fall into this category. It’s favored for its ease of use, contact management, and integrations with tools like email, calendars, and marketing platforms. ### Have more questions? Connect with one of our advisors for a free consultation and save time in your software search. ## Sources - **Capterra reviews data:** Capterra reviews are collected from verified users for individual software products. [Learn more about how we source our data](https://www.capterra.com/resources/proprietary-data-research/). - **Capterra Shortlist:** Capterra Shortlist identifies the top products in our software categories based on a proprietary blend of user ratings and popularity. [Read the complete methodology here](https://www.capterra.com/resources/proprietary-data-research/#capterra-shortlist-methodology). - This product information came from HubSpot CRM’s own online content in July 2025, including the product's website and its social media channels. ## Related reading ### [What Is CRM Software?](https://www.capterra.com/resources/what-is-crm-software/) Published August 5, 2024 by [Lauren Spiller](https://www.capterra.com/resources/author/lspiller/) and [Kathryn Todd](https://www.capterra.com/resources/author/kathryn-todd/) ### [5 Top-Rated CRM Software for Small Businesses](https://www.capterra.com/resources/crm-software-for-small-business/) Published October 29, 2024 by [Barkha Bali](https://www.capterra.com/resources/author/bbali/) and [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) ### [CRM Buyer Insights Report: Key Trends Shaping How Businesses Choose Customer Tools](https://www.capterra.com/resources/crm-software-buyer-insight/) Published March 16, 2026 by ### [As Half of U.S. Businesses Use AI in Customer Service Operations, Their Biggest Obstacle Is Maintaining Consumer Trust](https://www.capterra.com/resources/how-ai-benefits-customer-service-operations/) Published August 5, 2024 by [Laura Burgess](https://www.capterra.com/resources/author/laura-burgess/) and [Caroline Rousseau](https://www.capterra.com/resources/author/caroline-rousseau/) ### [How To Scale Your Customer Service Operations: A CX Pro’s Roadmap](https://www.capterra.com/resources/ai-powered-customer-service/) Published August 14, 2024 by [Niels Juist](https://www.capterra.com/resources/author/niels-juist/) and [Shep Hyken](https://www.capterra.com/resources/author/shep-hyken-guest-contributor/) Popular comparisons [Salesforce Sales Cloud vs HubSpot CRM](https://www.capterra.com/compare/61368-152373/Salesforce-vs-HubSpot-CRM)[Zoho CRM vs HubSpot CRM](https://www.capterra.com/compare/152373-155928/HubSpot-CRM-vs-Zoho-CRM)[Bigin by Zoho CRM vs HubSpot CRM](https://www.capterra.com/compare/152373-204998/HubSpot-CRM-vs-Bigin-by-Zoho-CRM)[Dynamics 365 vs HubSpot CRM](https://www.capterra.com/compare/152373-157279/HubSpot-CRM-vs-Dynamics-365)[EngageBay CRM vs HubSpot CRM](https://www.capterra.com/compare/152373-178819/HubSpot-CRM-vs-EngageBay-Marketing)[Kylas Sales CRM vs HubSpot CRM](https://www.capterra.com/compare/152373-210630/HubSpot-CRM-vs-Kylas)[eWay-CRM vs HubSpot CRM](https://www.capterra.com/compare/152373-152769/HubSpot-CRM-vs-eWay-CRM)[Pipedrive vs HubSpot CRM](https://www.capterra.com/compare/132666-152373/Pipedrive-vs-HubSpot-CRM)[Odoo vs HubSpot CRM](https://www.capterra.com/compare/135618-152373/Odoo-vs-HubSpot-CRM)[Nutshell vs HubSpot CRM](https://www.capterra.com/compare/144340-152373/Nutshell-vs-HubSpot-CRM) [Ploomes CRM vs HubSpot CRM](https://www.capterra.com/compare/152373-207290/HubSpot-CRM-vs-Ploomes)[ActiveCampaign vs HubSpot CRM](https://www.capterra.com/compare/79367-152373/ActiveCampaign-vs-HubSpot-CRM)[monday CRM vs HubSpot CRM](https://www.capterra.com/compare/152373-245800/HubSpot-CRM-vs-Monday-CRM)[Bitrix24 vs HubSpot CRM](https://www.capterra.com/compare/113540-152373/Bitrix24-vs-HubSpot-CRM)[Act! vs HubSpot CRM](https://www.capterra.com/compare/152373-175860/HubSpot-CRM-vs-Act)[Meritto vs HubSpot CRM](https://www.capterra.com/compare/152373-250169/HubSpot-CRM-vs-Comprehensive-Admission-Suite)[OpenCRM vs HubSpot CRM](https://www.capterra.com/compare/129881-152373/OpenCRM-vs-HubSpot-CRM)[Brevo vs HubSpot CRM](https://www.capterra.com/compare/132996-152373/brevo-vs-HubSpot-CRM)[Copper vs HubSpot CRM](https://www.capterra.com/compare/141642-152373/Copper-vs-HubSpot-CRM)[Mailchimp vs HubSpot CRM](https://www.capterra.com/compare/110228-152373/MailChimp-vs-HubSpot-CRM)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)