# Page 2 | HubSpot CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is HubSpot CRM the right CRM solution for you? Explore 4458 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152373/HubSpot-CRM/reviews --- HubSpot CRM 4.5 (4458) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 7th, 2026 # Page 2 - Reviews of HubSpot CRM ## Showing most helpful reviews Showing 26-50 of 4458 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Estela G. HR Assistant Law Practice Used the software for: 1-2 years ### "Excellent Experience with HubSpot CRM" April 21, 2026 5.0 Overall, my experience with HubSpot CRM has been positive. It is a user-friendly and effective platform for managing leads, tracking sales, and organizing customer information in one place. The interface is clean and easy to navigate. Team collaboration works well since all data is shared and accessible, and automation features help save time on repetitive tasks. Pros What I liked most about HubSpot CRM is how easy it is to manage leads and organize customer information in one place. It offers great value for money, especially with its free plan that includes many useful features. The platform is very easy to use, with a clean and intuitive user interface that makes navigation simple even for beginners. Lead management is efficient, allowing you to track deals and sales progress clearly. It also supports good team collaboration by keeping all communication and customer data shared across users. In addition, its process automation tools help save time by handling repetitive tasks like follow-ups and email tracking automatically. Customer support is generally helpful, especially for paid plans, making it a well-rounded CRM solution. Cons Finding specific information or switching between tools may take more time, especially when managing large amounts of data. Despite this, the platform remains powerful and functional for growing businesses. Review Source Adrian P. CEO Real Estate Used the software for: 2+ years ### "The All-in-One Growth Engine" January 1, 2026 5.0 My overall experience with HubSpot has been excellent, especially for driving team alignment. It effectively eliminates the friction between departments because everyone sees the same data in real-time. If you are willing to commit to their ecosystem and have the budget to scale into their higher tiers, it’s one of the most powerful tools available for accelerating revenue and managing complex client relationships. Pros The all-in-one nature of HubSpot is its standout feature. Having your sales, marketing, and customer service tools living under one roof creates a seamless single source of truth for every lead. The user interface is incredibly intuitive—arguably the best in the CRM space—making it easy for teams to adopt. I particularly value the automated email tracking and the drag-and-drop deal pipeline, which provide instant visibility into the health of the sales cycle. Cons The HubSpot Trap is real: while the free and Starter tiers are great for getting your feet wet, the pricing jumps significantly once you need advanced features. Many of the most powerful tools—like sophisticated workflow automation and custom reporting—are gated behind the Professional and Enterprise tiers, which can be a massive budget leap for a growing business. Additionally, the mandatory onboarding fees for higher-tier plans can be a frustrating initial hurdle. Review Source Katie C. Growth Consultant Marketing and Advertising Used the software for: 6-12 months ### "Not for a small team that wants to run tech-lean. " February 25, 2026 4.0 There was definitely a learning curve to Hubspot, even for someone coming from other robust CRM systems. I've used many, and the great thing about Hubspot CRM is that it really can do a lot. But if you're thinking you can just bring other CRM experience and find your way around with ease, you'll probably find yourself a bit frustrated. Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked. Ultimately, the company I used Hubspot CRM with moved to a more simplified system. It was just too powerful and complex for what we really needed, even at scale. Pros With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful. I appreciate a CRM system that allows for flexibility and customization. Cons If you don't have a large team with different departments and multiple pipelines in play, this system is simply overpowered for what you'd need. For our use case, I found myself trying to use features that we truly didn't need in order to get the value out of the system. Hubspot is a costly system built in a modular format, so if you want to do X within the CRM, you need to buy Y access. If you're wanting to run your business "tech-lean," Hubspot CRM is NOT the system for you. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM Ultimately, Hubspot was used by more teams in our industry, so we figured it would be a good fit for what we needed. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/) We wanted an all-in-one system to consolidate our tech stack, and Hubspot was the one that caught our eye because of all of the adjacent systems you can add on to create one cohesive ecosystem. Review Source VR Verified Reviewer People Operations Information Technology and Services Used the software for: 1-2 years ### "A comprehensive all-in-one platform that brings your customer tools together" April 17, 2026 4.0 We use HubSpot across CRM, marketing automation, and customer service, and the biggest advantage is having all of those functions living under one roof. Rather than juggling multiple disconnected tools, everything from contact management to email campaigns to support tickets is centralised in one place. It's a powerful platform, but the cost and complexity are worth factoring in before committing. Pros The all-in-one nature of HubSpot is its strongest selling point. Having CRM, marketing automation, and customer service tools integrated into a single platform means your data stays connected - contact records, campaign interactions, and support history are all visible in one place, creating a much more coherent view of the customer journey. The marketing automation features are particularly well built, making it straightforward to set up email campaigns and nurture workflows without needing a dedicated technical resource. Cons Value for money is a genuine concern with HubSpot. The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying. For smaller teams or businesses with tighter budgets, it can be hard to justify. Some of the deeper functionality also comes with a notable learning curve, and getting the most out of the platform requires a real time investment in setup and onboarding. Switched from [Help Scout](https://www.capterra.com/p/136909/Help-Scout/) More functionality was required and new features. Review Source CG Charles G. CEO Information Technology and Services Used the software for: 2+ years ### "Easy to Buy, Impossible to Downsize" February 3, 2026 2.0 Pros Easy to adjust CRM with comprehensive features - powerful on the pipeline management of deals. Collaborative approach and adapatable Dashboards Cons HubSpot started with a solid value proposition, but over time it has become a masterclass in aggressive upselling and toxic pricing practices. We invested a lot of time implementing the product, only to be constantly pushed to upgrade features we don’t need and don’t use. The final straw was a seat management issue that feels completely unacceptable for a modern SaaS in 2026. After changing some users on our plan, we were automatically pushed to a higher seat tier. When we tried to return to 6 seats: which is exactly what we need for our 6 sales reps. we were told in writing by our CSM that it was impossible. Why? Because our contract allows us to add seats, but not remove them until contract expiration… in late 2027. Locking customers into unused seats for years is not “customer success,” it’s customer captivity. This kind of rigid, one-way pricing model belongs to another era. We recently tested Attio and realized something important: we don’t need half of HubSpot’s bloated feature set that we’re paying for anyway. Simpler tools with transparent pricing are catching up fast. In short: HubSpot starts as a good value proposition, then monetizes by pushing relentless upsells and trapping customers in inflexible contracts. After this experience, I even sold my HubSpot shares. I don’t believe this sales culture is ROI-positive in the long run. Disappointing evolution for what used to be a promising product. Review Source VR Verified Reviewer Marketing Consultant Non-Profit Organization Management Used the software for: 2+ years ### "Only Positive Accolades for HubSpot CRM!" February 1, 2026 5.0 I have been a user of the HubSpot CRM for 3.5 years. It manages our large contact and company database with ease. Our email marketing and social media management have never been better! Pros This is the most comprehensive and intuitive CRM that I have used in an organizational setting. The native configuration works well out of the box. Cons I honestly cannot think of a negative reason to not like HubSpot CRM. Their support team is efficient and always ready to help as well. Review Source Mai M. Managing Director Hospitality Used the software for: 1-2 years ### "It's time for HubSpot CRM" March 19, 2026 5.0 We were late to onboard HubSpot but now that we have, it has been the most delightful and purposeful experience! It was a fantastic decision for our small team and I only regret not implementing it sooner! Pros I've become obsessed with HubSpot CRM. Our company was late to adopt HubSpot but now that we have, it's the best decision we've made! I find it super user friendly and intuitive and a considerable value for the investment! Cons It took me a little while to get fully acclimated to the CRM but now that I have learned, I find it incredibly helpful in my daily use! Review Source Sophie Q. Directrice Marketing Banking Used the software for: 6-12 months ### "Dégoût total de Hubspot" January 15, 2026 1.0 HubSpot est un outil puissant, mais notre expérience a été largement gâchée par une facturation opaque et difficile à maîtriser. Des surcoûts liés aux contacts marketing ont été appliqués automatiquement, sans information tarifaire claire ni validation explicite, et il est très compliqué de comprendre à l’avance l’impact financier des actions réalisées dans l’outil. Résultat : perte de contrôle sur le budget. Nous avons également été facturés pour des modules que nous n’avons jamais utilisés et qui ne correspondaient pas à nos besoins, sans possibilité de réalignement avant l’échéance, malgré de nombreux échanges. Beaucoup de temps perdu, des réponses très standardisées, et le sentiment que la logique contractuelle prime largement sur la relation client. À utiliser avec une extrême vigilance, surtout sur la partie facturation. Pros Pipeline, données, workflow et tableaux de bord intéressants. Bon suivis des leads commerciaux grâce aux tâches et rappels. Cons Un manque de transparence, une relation cliente désastreuse, aucune indulgence. Ils n'ont aucune envie de fidéliser leur client. Nous sommes une petite entreprise, on nous fait payer pour des outils qu'on utilise pas, sans possibilité de rétrograder. 21 000€ à l'année, c'est scandaleux. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[monday.com](https://www.capterra.com/p/147657/monday-com/) Reason for choosing HubSpot CRM Le plus connu, nombreuses fonctionnalités. Review Source DD Dennis D. Business Owner Information Technology and Services Used the software for: 6-12 months ### "Very good for helping your small business get off the ground. " January 2, 2026 5.0 Overall I have no huge complaints and I find it's right for me. Once I grow a bit more I am going to definitely upgrade to a paid tier so I can use some of the additional features like Help Desk and Social Media Marketing. Pros It was really easy to sign up and get started. The price (free tier) is perfect for small business like mine. Tracking sales and customer interactions is a breeze. Cons The AI Integration is kind of annoying and I don\[t find it works very well. Honestly it seems like something they threw in there just to keep up with other tech companies. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Reason for choosing HubSpot CRM HubSpot seemed to have the best free tier without the least amount of resistance to get set up. Review Source VR Verified Reviewer Founder, Financial Advisor Financial Services Used the software for: 2+ years ### "One of the better platforms focused on the growth of my business." December 6, 2025 5.0 Overall, this has been a really great experience! They do listen to the feedback from their customers and incorporate their suggestions. I appreciate being seen and supported by them. All the grievances that I have, which are few, I have been informed are being addressed. Pros I like that it was very easy to get started, and I was able to add my contract information really easily. I chose this platform because it is industry-agnostic and pretty customizable for my needs. I love the integrations with other platforms, and it makes connecting outside accounts very easy. Cons The customer segments could be better, it goes from Free, to $50 something each month to, $850 each month. It takes time to understand what features you can get the best use of, and before you realize it, you may be paying a high price point for something you may not use. Alternatives considered [Wealthbox](https://www.capterra.com/p/175666/Wealthbox/)[Redtail CRM](https://www.capterra.com/p/121349/RedTail-CRM/) Reason for choosing HubSpot CRM Because those two are industry-specific, and I wanted something that I felt as thought I could have versatility and ease of scaling. Switched from [Insightly](https://www.capterra.com/p/130671/Insightly/) Insightly was too wonky, and the consumer interface was not the best for me at the time. Review Source VR Verified Reviewer Director Management Consulting Used the software for: 1-2 years ### "Hubspot for SMBs" January 2, 2026 5.0 Overall, Hubspot is a great tool for a $1m+ business that is looking to increase functionality in their business as it relates to customer service, lead acquisition and management, product delivery, taking payments, and more. Pros I love Hubspot's full functionality and integrations. It really is a "do it all" platform. If it's set up correctly, it's super easy to use and can do so much to help you manage your list, segment lists, collaborate with your team, set up automations, and more. The user experience is intuitive, especially if it's set up with proper UX design principles. Cons The least favorable aspect of Husbpot is the price. It's costly, but it's a premium product, with the option to purchase Hubs a-la-carte. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Airtable](https://www.capterra.com/p/146652/Airtable/)[Ontraport](https://www.capterra.com/p/220784/Ontraport/) We needed WAY more than what we could do with Airtable and Kit. Ontraport was outdated and we needed something more fresh and capable. Review Source MS Martina S. VP Marketing and Advertising Used the software for: 1-2 years ### "Easy to use CRM" December 29, 2025 4.0 Overall, HubSpot CRM is a solid and reliable platform that does a lot of things well. It’s particularly strong for teams that want a single system covering CRM, marketing, and sales without heavy setup or custom development. That said, companies should go in with a clear understanding of pricing and future needs. It works best when you plan ahead for which features you’ll actually need as you grow, rather than assuming everything will remain included. Pros HubSpot CRM is easy to get started with and intuitive, even for non technical users. The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward. It works well across marketing, sales, and customer teams, which helps keep everyone aligned without needing constant manual updates. The reporting is clear, integrations are strong, and the free tier is useful enough to properly trial the platform before committing. Cons Over time, more features that many teams would consider fairly basic are being moved behind extra paid tiers. As your usage grows, it becomes harder to stay on lower plans without running into limitations, which can increase costs faster than expected. For scaling teams, this means budgeting carefully, as functionality you may assume is included often requires an upgrade. Review Source LC Luísa C. Adm técnica Financial Services Used the software for: 2+ years ### "HubSpot inflexível e sem solução para clientes" August 24, 2025 1.0 Somos clientes da HubSpot com um contrato de 2 anos (até julho/2026), porém estamos extremamente insatisfeitos com a forma como nossa conta vem sendo conduzida. No início do ano, nosso CSM nos informou que, embora não fosse possível reduzir produtos do plano, poderíamos realizar trocas mantendo o valor contratado. No entanto, quando realmente precisamos efetivar essas trocas — já que estamos pagando por ferramentas que não usamos e precisamos de outras — fomos surpreendidos com a informação de que isso não é mais permitido. Além disso, precisamos de um aumento temporário de conversas no WhatsApp, mas fomos informados que só é possível adquirir pacotes fechados e obrigatoriamente até o fim da vigência do contrato, ou seja, não é possível contratar apenas o que precisamos por um curto período. Estamos indignados com tamanha falta de flexibilidade e de solução prática. Essa postura está nos prejudicando diretamente, impedindo nosso crescimento e colocando a parceria em risco. A HubSpot deveria ser um aliado estratégico para os clientes, mas até agora tem se mostrado um obstáculo. Queremos uma solução imediata para esse problema e aguardamos uma resposta clara e responsável da empresa. Pros Integrações com ferramentas e automações através de fluxos de trabalho. Cons Funcionalidades muito caras e engessadas, não se adaptam as necessidades do cliente. O valor que você paga não condiz com o que você utiliza e precisa, e não pode fazer mudanças nos produtos, mesmo mantendo o valor do contrato. São totalmente inflexíveis e ninguém resolve o problema, péssimo atendimento. Review Source VR Verified Reviewer Sales Coordinator Consumer Goods Used the software for: 6-12 months ### "easy navigation and consolidation of companies and users " January 8, 2026 5.0 I have enjoyed my experience with hubspot overall. Having a positive time with the ease of use and managing companies and deals under one spot. Pros I like the ease of use of consolidating the Deals, companies, tickets and also managing hubspot with our design department to communicate designs all in one spot. Cons I have issues with connecting hubspot to my gmail sometimes, which can be an issue for logging customer emails to create deals Review Source VR Verified Reviewer Project specialist Market Research Used the software for: 2+ years ### "HubSpot for customers management" February 26, 2026 5.0 HubSpot is our main CRM tool. It's also used as a ticketing system for our clients to reach out to us so that we can resolve their issues. Pros Hubspot surves its purpose as a CRM system very well. Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system). Cons The navigation on the website is not very straightforward (not super easy to find some tabs, some tools). The templates to use for emails sometimes disappear. Review Source Nicole M. Sales Enablement Consultant Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Customizable but missing some basics" July 31, 2025 4.0 As an admin I prefer it to other CRMs that I've worked with for customizability and the flexibility of the association behavior which handles complex business models well. Service module needs a lot of work before it will do everything I consider base requirements of a ticketing system. Pros Very customizable, especially handling changes to customizations well (showing where objects and fields are used), making mass-updates easy, intuitive back-end interface. Cons Out-of-the-box workflow functionality is extremely limited. The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of tickets which means that the ticket functionality and email functionality are fused in a way that prevents either from working correctly. Review Source VR Verified Reviewer Director Platform Operations Computer Software Used the software for: 2+ years ### "HubSpot is a platform you should take a look at for your company" October 30, 2025 5.0 Overall we are very happy with our experience and are in the process of getting another 2 year agreement in place starting 12/31/25. Pros HubSpot has been a great platform for us. We use the email marketing features heavily and have found that it meets all of our needs. When we do have questions or a support issue, the support has been very good - both via tickets and the chat options. This platform provides more value for the money than other platforms we have taken a look at. Cons We transition from another SMS platform provider to the HubSpot SMS offering soon after it launched. It is still behind other more mature SMS solutions but HubSpot is making progress in adding additional functionalities. Review Source AP Ashish P. Chief Marketing Officer E-Learning Used the software for: 2+ years ### "Grades tool for SMBs and scale-ups to get sales and marketing in one place" July 14, 2025 4.0 Good tool to get marketing and sales teams on the same page. HubSpot needs to work on its pricing to make it easier to understand. Pros HubSpot is a great tool for SMBs looking to scale up to serving an enterprise segment. The integration of marketing, sales and customer success in one place is very useful. Everyone knows about HubSpot from their inbound marketing, and I feel they provide great value even to those who have not purchased their products. Cons CRM is a bit clunky, and there is a learning curve, even for some basic features. You need to upgrade to a higher plan to really use it well, and the pricing structure is quite complicated. Alternatives considered [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing HubSpot CRM Ease of use and customizable pricing options Review Source VR Verified Reviewer Business Development Manager Construction Used the software for: 2+ years ### "Hubspot CRM is the way to go." July 28, 2025 5.0 Hubspot has a software that really helped me manage my selling and marketing activities. In truth, this CRM is only limited by the user's own creativity and abilities. Pros There honestly a lot to love here and the seriously compound each other. To start with being able to customize your data view helps prioritize what you need most for your business and is very easy to use. This ultimately allowed me to work faster with lead management and task completion. Ultimately, this app can deliver a lot of value by allowing you to understand your email performance and the success rates of your activities. Cons I wasn't able to bulk edit like I would've wanted to like a spreadsheet, but with the rate Hubspot innovates this may already be an option! Alternatives considered [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM The process for getting launched and setting up was self guided. I didn't really need someone to walk me through what to do (even though I know I could've asked). Review Source VR Verified Reviewer Sales Agent Real Estate Used the software for: 1-2 years ### "All in one platform that makes work easier m" March 23, 2026 5.0 I've used it for work,mainly to manage customers information and keep track of communication. It's a very helpful platform because everything is in one place which makes it easier to stay organized. Pros All in one system for managing contact and tasks. Easy to track emails and communication Helps keeps work organized Clean and user friendly dashboard Cons Can be a bit confusing for beginners Some features are blocked behind paid plans Takes time to learn all the tools Notification can sometimes be overwhelming Review Source VR Verified Reviewer Virtual Assistant Human Resources Used the software for: 1-2 years ### "HubSpot as an Efficient tool in Real Estate, Sales and Recruitment" July 26, 2025 5.0 Extraordinary. Meets the companies expectations in email marketing, sales/client profile keeping and filters. Pros HubSpot does an amazing job in organizing records of prospect clients/sales. User interface is easily understandable. Worth the price for companies with sales, real estate and recruitment in nature. Cons One thing that I missed a lot was from the last update it did. Before, it has an automatic finder for linkedin profiles and automate necessary available information. It saved a lot of time and effort. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Company standards did not fit salesforce. HubSpot has a more secure features Review Source PW Paisley W. Instructional Designer Professional Training & Coaching Used the software for: 6-12 months ### "Hubspot CRM Review" October 22, 2025 5.0 It's user friendly and intuitive. The way the information is organised makes sense so it's easy to pickup. Pros I really like the way the information is displayed about the contact - with the payment details all on one side and the personal information on the other. This makes it easy to quickly pull bits of information just from a glance. I also really like how you can hide blank properties when you go into the more detail contact information. Cons Sometimes the activity part in the middle that is the default feels a bit cluttered and hard to pull the most useful information easily out of. Review Source VM Valentina M. Sales and Marketing Manager Building Materials Used the software for: 2+ years ### "HubSpot CRM is great all-in-one tool for sales, marketing and customer support." June 22, 2025 5.0 We have had a great streak of success working HubSpot CRM and it has helped us streamline our operations in customer support services, sales and marketing management. With HubSpot CRM, we are able to keep a close contact with our customers and leads which helps us to run more successful marketing campaigns and close more sales deals. Pros HubSpot CRM has outstanding customer engagement features which help us to interact freely with our customers making it easy to offer them the support they need. HubSpot CRM has top-class automations which allow us to automate most of the routine tasks that are time consuming. HubSpot CRM has customer segmentation features which helps us to categorize customers in order to offer them with personalized support services based on their needs. Cons HubSpot CRM has not given us any challenges. It has worked really well for us helping us solve all our needs. Review Source VR Verified Reviewer Director Marketing and Advertising Used the software for: 2+ years ### "HubSpot is a great CRM" March 22, 2026 4.0 My experience with HubSpot is very good, and it's a tool I have used to store contact info and track the progress of deals for many years. Pros HubSpot is a great way to store contact information and keep track on the progress of Sales deals and schedule follow ups. Cons There isnt much to not like about HubSpot CRM, however, I think creating deals and how they appear visually could be improved. Review Source OL Ollie L. RevOps Analyst Financial Services Used the software for: 2+ years ### "Powerful all-rounder CRM that has helped us to grow" May 27, 2025 5.0 Very good all-rounder, enabling us to operate efficiently across all areas of our GTM function (marketing, sales, customer success). The product feels like it is constantly being updated and improved, and is a very powerful CRM. Pros Workflows and automations are very powerful and enabled us to scale our marketing, sales and customer success processes. Hubspot can also integrate with pretty much any other tool out there as well which makes things a lot easier. Managing inbound leads and enquiries through forms and workflows is very helpful, and all of the elements within the marketing hub (e.g. email) have recently been updated and are a massive improvement from when i first started using Hubspot 4 years ago. Cons Lead scoring can be a bit complex and clunky and is one thing that has frustrated me in the past, although there have been some recent updates/releases to this. The sales forecasting tool could also be improved by being made more customisable. Switched from [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Needed a more advanced CRM as we were scaling, and in particular the marketing hub functionalities. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.