# Page 2 | HubSpot CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is HubSpot CRM the right Construction CRM solution for you? Explore 4468 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152373/HubSpot-CRM/reviews --- HubSpot CRM 4.5 (4468) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 7th, 2026 # Page 2 - Reviews of HubSpot CRM ## Showing most helpful reviews Showing 26-50 of 4468 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MD Melodie D. CEO Information Technology and Services Used the software for: 6-12 months ### "Sold a Solution, Delivered a Problem" June 11, 2026 1.0 Our overall experience with has been extremely disappointing. We purchased the platform after being assured that it could meet our operational requirements and that implementation would be supported by both HubSpot and their recommended implementation partner. The sales process created confidence that we were investing in a comprehensive solution that would improve our workflows and customer service operations. Unfortunately, the reality was very different. After nearly 10 months of implementation efforts, countless meetings, significant staff involvement, and thousands of dollars in costs, we still do not have a solution that adequately supports our business needs. Many of the capabilities discussed during the sales process either proved far more difficult to implement than represented, required additional consulting services, or were never successfully delivered. What should have streamlined our operations instead created additional complexity, consumed valuable time and resources, and resulted in ongoing frustration for our team. The most disappointing aspect was the lack of accountability once it became clear that the solution was not meeting the expectations that were set during the sales process. Overall, our experience has been one of wasted time, unnecessary expense, and an incomplete system that remains unusable for our intended purposes. Pros What I liked most about was the promise of what it could become for our business. Before signing on, it was presented as the ultimate solution to our challenges—an all-in-one platform that would simplify our processes, improve efficiency, and meet our specific requirements. The sales process was compelling, and the platform appeared to offer exactly what we needed. We were genuinely excited to implement it and optimistic about the results we were led to expect. Cons What I liked least about was the significant gap between what was promised during the sales process and what was ultimately delivered. We purchased the platform based on assurances that it could support our business requirements and that implementation would be straightforward with the help of HubSpot and their recommended partner. Instead, after nearly 10 months of work, countless meetings, and thousands of dollars in costs, we were left without a fully functional solution. The implementation process was far more complex than represented, many requirements proved difficult or impossible to achieve as expected, and progress was consistently slower than anticipated. Most frustrating was the lack of accountability when it became clear the platform was not meeting our needs. Rather than receiving a working solution, we were left with an incomplete system, ongoing costs, and a substantial investment of time and resources with little to show for it. Review Source Estela G. HR Assistant Law Practice Used the software for: 1-2 years ### "Excellent Experience with HubSpot CRM" April 21, 2026 5.0 Overall, my experience with has been positive. It is a user-friendly and effective platform for managing leads, tracking sales, and organizing customer information in one place. The interface is clean and easy to navigate. Team collaboration works well since all data is shared and accessible, and automation features help save time on repetitive tasks. Pros What I liked most about is how easy it is to manage leads and organize customer information in one place. It offers great value for money, especially with its free plan that includes many useful features. The platform is very easy to use, with a clean and intuitive user interface that makes navigation simple even for beginners. Lead management is efficient, allowing you to track deals and sales progress clearly. It also supports good team collaboration by keeping all communication and customer data shared across users. In addition, its process automation tools help save time by handling repetitive tasks like follow-ups and email tracking automatically. Customer support is generally helpful, especially for paid plans, making it a well-rounded CRM solution. Cons Finding specific information or switching between tools may take more time, especially when managing large amounts of data. Despite this, the platform remains powerful and functional for growing businesses. Review Source VR Verified Reviewer People Operations Information Technology and Services Used the software for: 1-2 years ### "A comprehensive all-in-one platform that brings your customer tools together" April 17, 2026 4.0 We use HubSpot across CRM, marketing automation, and customer service, and the biggest advantage is having all of those functions living under one roof. Rather than juggling multiple disconnected tools, everything from contact management to email campaigns to support tickets is centralised in one place. It's a powerful platform, but the cost and complexity are worth factoring in before committing. Pros The all-in-one nature of HubSpot is its strongest selling point. Having CRM, marketing automation, and customer service tools integrated into a single platform means your data stays connected - contact records, campaign interactions, and support history are all visible in one place, creating a much more coherent view of the customer journey. The marketing automation features are particularly well built, making it straightforward to set up email campaigns and nurture workflows without needing a dedicated technical resource. Cons Value for money is a genuine concern with HubSpot. The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying. For smaller teams or businesses with tighter budgets, it can be hard to justify. Some of the deeper functionality also comes with a notable learning curve, and getting the most out of the platform requires a real time investment in setup and onboarding. Switched from [Help Scout](https://www.capterra.com/p/136909/Help-Scout/) More functionality was required and new features. Review Source Eric N. BDR Information Technology and Services Used the software for: 2+ years ### "Best CRM in the business" March 3, 2026 5.0 Great CRM with lots of free training and useful certifications. It Just a great platform overall for managing company activities. Pros It is such a handy platform and has great features to manage sales activities as well as admin. Really reliable CRM. Cons The company duplicates etc. It just gets very messy sometimes and to be honest I wish it was a little easier to organise or at least there was a way to clean it up because otherwise the system itself is flawless. Switched from [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Dynamics is not that great to be honest. The best thing was Hubspot also offered a massive discount for start-ups and we used it well. Review Source Adrian P. CEO Real Estate Used the software for: 2+ years ### "The All-in-One Growth Engine" January 1, 2026 5.0 My overall experience with HubSpot has been excellent, especially for driving team alignment. It effectively eliminates the friction between departments because everyone sees the same data in real-time. If you are willing to commit to their ecosystem and have the budget to scale into their higher tiers, it’s one of the most powerful tools available for accelerating revenue and managing complex client relationships. Pros The all-in-one nature of HubSpot is its standout feature. Having your sales, marketing, and customer service tools living under one roof creates a seamless single source of truth for every lead. The user interface is incredibly intuitive—arguably the best in the CRM space—making it easy for teams to adopt. I particularly value the automated email tracking and the drag-and-drop deal pipeline, which provide instant visibility into the health of the sales cycle. Cons The HubSpot Trap is real: while the free and Starter tiers are great for getting your feet wet, the pricing jumps significantly once you need advanced features. Many of the most powerful tools—like sophisticated workflow automation and custom reporting—are gated behind the Professional and Enterprise tiers, which can be a massive budget leap for a growing business. Additionally, the mandatory onboarding fees for higher-tier plans can be a frustrating initial hurdle. Review Source Mai M. Managing Director Hospitality Used the software for: 1-2 years ### "It's time for HubSpot CRM" March 19, 2026 5.0 We were late to onboard HubSpot but now that we have, it has been the most delightful and purposeful experience! It was a fantastic decision for our small team and I only regret not implementing it sooner! Pros I've become obsessed with . Our company was late to adopt HubSpot but now that we have, it's the best decision we've made! I find it super user friendly and intuitive and a considerable value for the investment! Cons It took me a little while to get fully acclimated to the CRM but now that I have learned, I find it incredibly helpful in my daily use! Review Source CW Connor W. Account executive Computer Software Used the software for: 2+ years ### "Tried and true - fantastic CRM choice for all" June 13, 2026 5.0 Fantastic. I have used Hubspot in most of the companies I have been with today from start up, to early stage, to larger as well. It has been a constant and has performed well throughout. Pros What can I say about Hubspot that hasn’t already been said… HS is truly a great platform, whether for leaner teams or larger teams, Hubspot is a great fit for a crm (with other optional pieces as well like the marketing hub). Hubspot is extremely intuitive with a laundry list of easy plug and play integrations and allows for ease of implementation, adoption, and on going use. Cons Really my only critique is the flexibility and power compared to its biggest competitor - Salesforce. Hubspot is fantastic for a certain runway - but doesn’t have quite all the power that some enterprise teams need at scale coming out of the box. Switched from [SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) Made the switch mainly just due to needed change, stronger CRM better utilization more robust core features Review Source KA Khyan A. SDR Financial Services Used the software for: 1-2 years ### "Straightforward, Reliable CRM That Just Works" February 20, 2026 5.0 Overall, using has been really positive. It’s reliable, easy to navigate, and keeps everything in one place, which makes managing leads and sales a lot less stressful. The interface is clean and intuitive, so getting the hang of it was quick, even for the team members who aren’t super tech-savvy. Collaboration is smooth, everyone knows what’s happening with clients, and tracking activity is simple. Support has been helpful when needed, and the system just feels like it works without unnecessary fuss. For day-to-day CRM needs, it’s been a solid, no-nonsense tool. Pros What I liked most about is how easy it is to use. Everything’s laid out clearly, from managing leads to tracking sales activity, so there’s no faffing about. I also appreciated how it keeps the whole team on the same page – everyone can see what’s happening with clients, which saves a lot of back-and-forth emails or messages. The interface is clean, simple, and just makes sense, which makes it way easier to actually use day-to-day. Cons The thing I liked least isn’t really HubSpot’s fault, but at the moment, some of the other programs we use aren’t fully linked up with it yet. It means a bit of double-handling here and there until the integrations are sorted. Other than that, HubSpot itself works pretty smoothly. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Salesforce was clunky and disjointed - needed one end to end CRM that could connect to other solutions. Review Source DD Dennis D. Business Owner Information Technology and Services Used the software for: 6-12 months ### "Very good for helping your small business get off the ground. " January 2, 2026 5.0 Overall I have no huge complaints and I find it's right for me. Once I grow a bit more I am going to definitely upgrade to a paid tier so I can use some of the additional features like Help Desk and Social Media Marketing. Pros It was really easy to sign up and get started. The price (free tier) is perfect for small business like mine. Tracking sales and customer interactions is a breeze. Cons The AI Integration is kind of annoying and I don\[t find it works very well. Honestly it seems like something they threw in there just to keep up with other tech companies. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Reason for choosing HubSpot CRM HubSpot seemed to have the best free tier without the least amount of resistance to get set up. Review Source Sophie Q. Directrice Marketing Banking Used the software for: 6-12 months ### "Dégoût total de Hubspot" January 15, 2026 1.0 HubSpot est un outil puissant, mais notre expérience a été largement gâchée par une facturation opaque et difficile à maîtriser. Des surcoûts liés aux contacts marketing ont été appliqués automatiquement, sans information tarifaire claire ni validation explicite, et il est très compliqué de comprendre à l’avance l’impact financier des actions réalisées dans l’outil. Résultat : perte de contrôle sur le budget. Nous avons également été facturés pour des modules que nous n’avons jamais utilisés et qui ne correspondaient pas à nos besoins, sans possibilité de réalignement avant l’échéance, malgré de nombreux échanges. Beaucoup de temps perdu, des réponses très standardisées, et le sentiment que la logique contractuelle prime largement sur la relation client. À utiliser avec une extrême vigilance, surtout sur la partie facturation. Pros Pipeline, données, workflow et tableaux de bord intéressants. Bon suivis des leads commerciaux grâce aux tâches et rappels. Cons Un manque de transparence, une relation cliente désastreuse, aucune indulgence. Ils n'ont aucune envie de fidéliser leur client. Nous sommes une petite entreprise, on nous fait payer pour des outils qu'on utilise pas, sans possibilité de rétrograder. 21 000€ à l'année, c'est scandaleux. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[monday.com AI Work Platform](https://www.capterra.com/p/147657/monday-com/) Reason for choosing HubSpot CRM Le plus connu, nombreuses fonctionnalités. Review Source CG Christian G. Marketing Operations Manager Information Technology and Services Used the software for: 2+ years ### "Go-To CRM for Marketing Success" June 3, 2026 5.0 My overall experience with has been very positive. I love the capabilities and power it provides across virtually every marketing function, from email marketing and automation to reporting, lead management, and campaign execution. The platform is intuitive, scalable, and gives teams the tools they need to manage and optimize their marketing efforts effectively. Pros I appreciated HubSpot's user-friendly design, powerful automation workflows, robust reporting, and seamless alignment between marketing and sales teams. It provided a single source of truth for customer data while remaining flexible enough to support growing business needs. Cons The platform's breadth of features can make it feel complex at times, especially for users who are new to CRM systems. The good thing is they have HubSpot Academy, and you can learn very quickly how to navigate and use the tools. Review Source VR Verified Reviewer Director Management Consulting Used the software for: 1-2 years ### "Hubspot for SMBs" January 2, 2026 5.0 Overall, Hubspot is a great tool for a $1m+ business that is looking to increase functionality in their business as it relates to customer service, lead acquisition and management, product delivery, taking payments, and more. Pros I love Hubspot's full functionality and integrations. It really is a "do it all" platform. If it's set up correctly, it's super easy to use and can do so much to help you manage your list, segment lists, collaborate with your team, set up automations, and more. The user experience is intuitive, especially if it's set up with proper UX design principles. Cons The least favorable aspect of Husbpot is the price. It's costly, but it's a premium product, with the option to purchase Hubs a-la-carte. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Airtable](https://www.capterra.com/p/146652/Airtable/)[Ontraport](https://www.capterra.com/p/220784/Ontraport/) We needed WAY more than what we could do with Airtable and Kit. Ontraport was outdated and we needed something more fresh and capable. Review Source Zach P. Marketing Coordinator Education Management Used the software for: 2+ years ### "HubSpot Hits The Mark for Marketing!" March 4, 2026 5.0 Overall is great for managing all of your sales, marketing and customer relationship data in one centralized place. It is fairly easy to learn how to use and can simplify a lot of the standard processes that organizations go through during the sales cycle. Pros HubSpot integrates all of our sales, marketing and customer service into one visually appealing interface that is easy to navigate and work inside. It is incredibly efficient at managing contacts and works very well for managing leads throughout the sales lifecycle. The HubSpot team also provides great resources and customer support if you are part of their paid service. Cons One of the caveats of is it can get quite expensive if you are part of a larger organization that has a significant contact list or if you require any customized automation. For smaller and mid-size businesses HubSpot works great, but if you are an enterprise level organization with thousands of contacts/clients it can get rather pricey. Review Source AD Alexandre D. Secretary General Information Technology and Services Used the software for: 2+ years ### "CRM is very effective and has a lot of practical features." June 21, 2026 4.0 If you need to manage customer information and enhance team efficiency, is a great option. It has eased the process in-house, centralized our procedures and communications, particularly with leads. The expense and learning curve posed a bit of a challenge, but over time there are clear benefits. It's a huge benefit to a team such as ours to have everything in one place. Pros One thing that really struck me, is how organized it makes lead management. Can set up specific tasks for team members and follow up on them and make sure that no lead is lost. Reporting tools provide me with visibility of our progress without having to wait for people to provide data to me. The added benefit is that it automatically updates itself which saves us time on manual updates. Cons As you add on features or users, the costs can escalate, which can be a concern for a smaller team, such as ours. Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how to work out some of the functions. Review Source ET Edward T. Founder and Marketing Strategist Marketing and Advertising Used the software for: 2+ years ### "Small agencies are doing great with HubSpot CRM." June 1, 2026 5.0 It is just right for a little marketing firm like us. We're not paying for features we will never use, and what we do use, does work. The interface is clean and less cloggy than Salesforce's mess. Would I recommend that another agency founder should use it? Absolutely. Pros The free version does all that we need for our 7 person agency. Records of contacts integrate seamlessly with our e-mail marketing, and the deal pipeline enables me to follow up from initial contact to the signed contract. Automated follow ups saved me 5 hours a week. They really do answer the phone when I call. Cons Reporting becomes cumbersome if you are doing multiple pipelines. In addition, deal stages are too difficult to customize with a lot of clicks. The integration to our project management system is continually going offline and we have to do it every month. Review Source VR Verified Reviewer Sales Coordinator Consumer Goods Used the software for: 6-12 months ### "easy navigation and consolidation of companies and users " January 8, 2026 5.0 I have enjoyed my experience with hubspot overall. Having a positive time with the ease of use and managing companies and deals under one spot. Pros I like the ease of use of consolidating the Deals, companies, tickets and also managing hubspot with our design department to communicate designs all in one spot. Cons I have issues with connecting hubspot to my gmail sometimes, which can be an issue for logging customer emails to create deals Review Source VR Verified Reviewer Project specialist Market Research Used the software for: 2+ years ### "HubSpot for customers management" February 26, 2026 5.0 HubSpot is our main CRM tool. It's also used as a ticketing system for our clients to reach out to us so that we can resolve their issues. Pros Hubspot surves its purpose as a CRM system very well. Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system). Cons The navigation on the website is not very straightforward (not super easy to find some tabs, some tools). The templates to use for emails sometimes disappear. Review Source LC Luísa C. Adm técnica Financial Services Used the software for: 2+ years ### "HubSpot inflexível e sem solução para clientes" August 24, 2025 1.0 Somos clientes da HubSpot com um contrato de 2 anos (até julho/2026), porém estamos extremamente insatisfeitos com a forma como nossa conta vem sendo conduzida. No início do ano, nosso CSM nos informou que, embora não fosse possível reduzir produtos do plano, poderíamos realizar trocas mantendo o valor contratado. No entanto, quando realmente precisamos efetivar essas trocas — já que estamos pagando por ferramentas que não usamos e precisamos de outras — fomos surpreendidos com a informação de que isso não é mais permitido. Além disso, precisamos de um aumento temporário de conversas no WhatsApp, mas fomos informados que só é possível adquirir pacotes fechados e obrigatoriamente até o fim da vigência do contrato, ou seja, não é possível contratar apenas o que precisamos por um curto período. Estamos indignados com tamanha falta de flexibilidade e de solução prática. Essa postura está nos prejudicando diretamente, impedindo nosso crescimento e colocando a parceria em risco. A HubSpot deveria ser um aliado estratégico para os clientes, mas até agora tem se mostrado um obstáculo. Queremos uma solução imediata para esse problema e aguardamos uma resposta clara e responsável da empresa. Pros Integrações com ferramentas e automações através de fluxos de trabalho. Cons Funcionalidades muito caras e engessadas, não se adaptam as necessidades do cliente. O valor que você paga não condiz com o que você utiliza e precisa, e não pode fazer mudanças nos produtos, mesmo mantendo o valor do contrato. São totalmente inflexíveis e ninguém resolve o problema, péssimo atendimento. Review Source VR Verified Reviewer Sales Agent Real Estate Used the software for: 1-2 years ### "All in one platform that makes work easier m" March 23, 2026 5.0 I've used it for work,mainly to manage customers information and keep track of communication. It's a very helpful platform because everything is in one place which makes it easier to stay organized. Pros All in one system for managing contact and tasks. Easy to track emails and communication Helps keeps work organized Clean and user friendly dashboard Cons Can be a bit confusing for beginners Some features are blocked behind paid plans Takes time to learn all the tools Notification can sometimes be overwhelming Review Source VR Verified Reviewer Account Executive Transportation/Trucking/Railroad Used the software for: 1-2 years ### "Account Executive" January 27, 2026 5.0 Overall, my experience with was positive. It was easy to use, helped keep things organized, and worked well for day-to-day CRM needs. While some features felt a bit limited without upgrades, it still did a solid job for managing contacts and deals. Pros I liked how easy was to use. Everything felt pretty intuitive, and it didn’t take much time to get set up or find what I needed. It was nice having contacts, deals, and notes all in one place without feeling overwhelming. Cons I didn’t love how limited some features felt unless you upgraded. A few things I wanted to do required jumping to paid plans, which could get a little frustrating over time. Review Source AP Ashish P. Chief Marketing Officer E-Learning Used the software for: 2+ years ### "Grades tool for SMBs and scale-ups to get sales and marketing in one place" July 14, 2025 4.0 Good tool to get marketing and sales teams on the same page. HubSpot needs to work on its pricing to make it easier to understand. Pros HubSpot is a great tool for SMBs looking to scale up to serving an enterprise segment. The integration of marketing, sales and customer success in one place is very useful. Everyone knows about HubSpot from their inbound marketing, and I feel they provide great value even to those who have not purchased their products. Cons CRM is a bit clunky, and there is a learning curve, even for some basic features. You need to upgrade to a higher plan to really use it well, and the pricing structure is quite complicated. Alternatives considered [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing HubSpot CRM Ease of use and customizable pricing options Review Source MM Michele M. Team Coordinator Telecommunications Used the software for: 2+ years ### "HubSpot CRM 2025 Review" August 29, 2025 5.0 Pros allows me to manage contacts and close deals rapidly in one single space. Email marketing tools on the other hand help attract customers. Cons I do not have any specific aspect that I face when using on my end - it is the leading Customer Relationship Management tool so far. Review Source Nicole M. Sales Enablement Consultant Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Customizable but missing some basics" July 31, 2025 4.0 As an admin I prefer it to other CRMs that I've worked with for customizability and the flexibility of the association behavior which handles complex business models well. Service module needs a lot of work before it will do everything I consider base requirements of a ticketing system. Pros Very customizable, especially handling changes to customizations well (showing where objects and fields are used), making mass-updates easy, intuitive back-end interface. Cons Out-of-the-box workflow functionality is extremely limited. The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of tickets which means that the ticket functionality and email functionality are fused in a way that prevents either from working correctly. Review Source VR Verified Reviewer Director Marketing and Advertising Used the software for: 2+ years ### "HubSpot is a great CRM" March 22, 2026 4.0 My experience with HubSpot is very good, and it's a tool I have used to store contact info and track the progress of deals for many years. Pros HubSpot is a great way to store contact information and keep track on the progress of Sales deals and schedule follow ups. Cons There isnt much to not like about , however, I think creating deals and how they appear visually could be improved. Review Source VR Verified Reviewer Customer Success Lead Logistics and Supply Chain Used the software for: 1-2 years ### "Herramienta completa " April 8, 2026 5.0 Pros La cantidad de funcionalidades que tiene y todo lo que puedes hacer con la herramienta. Nos ayuda mucho. Cons No es tan intuitivo y el material de soporte no siempre está actualizado. Sería bueno que mejoraran eso. Switched from [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Más funcionalidades en una única herramienta Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.