# HubSpot CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is HubSpot CRM the right Construction CRM solution for you? Explore 4465 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152373/HubSpot-CRM/reviews --- HubSpot CRM 4.5 (4465) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 7th, 2026 # Reviews of HubSpot CRM Ease of use 4.4 Customer Service 4.4 ## Pros and Cons in Reviews Victoria S Project specialistMarket Research, 51 - 200 employeesUsed the software for: More than 2 years. “Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system).“ February 26, 2026 Nicole M Sales Enablement ConsultantElectrical/Electronic Manufacturing, Self-employedUsed the software for: More than 2 years. “The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of tickets which means that the ticket functionality and email functionality are fused in a way that prevents either from working correctly.“ July 31, 2025 ET Edward T Founder and Marketing StrategistMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Records of contacts integrate seamlessly with our e-mail marketing, and the deal pipeline enables me to follow up from initial contact to the signed contract.“ June 1, 2026 AM Anna M Customer Service AgentHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: More than 2 years. “This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly.“ April 23, 2026 Katie C Growth ConsultantMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful.“ February 25, 2026 KO Katie O Admin AssistantConstruction, 2 - 10 employeesUsed the software for: Less than 6 months. “Sometimes it freezes or glitches. When I put the customers phone number, email, and address on the create a contact function it doesn't transfer over when your in the contacts account.“ June 28, 2025 CG Christian G Marketing Operations ManagerInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “I love the capabilities and power it provides across virtually every marketing function, from email marketing and automation to reporting, lead management, and campaign execution.“ June 3, 2026 Cynthia N OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start needing more advanced features.“ March 28, 2026 ## Showing most helpful reviews Showing 1-25 of 4465 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric T. Managing Member Information Technology and Services Used the software for: 2+ years ### "Easy to Stand Up and Get to Work" January 21, 2026 5.0 I've used HubSpot CRM in a couple of different organizations, from large-scale enterprise wide deployments, to small-scale small businesses. In both cases, working with the HubSpot team is a great experience Pros HubSpot CRM is incredibly easy to spin up and begin using. It is one of the fastest CRM tools to stand up and use from the get go. Its especially nice that there is a free tier to get you started. Cons Everything costs money, which you should expect. However, with HubSpot CRM, there are tiers that unfold functionality. Rather than getting exactly what you need, you will find that you are likely to pay extra for the things you don't need as well. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing HubSpot CRM Based on the features and functionality, along with the ability to self-configure, the cost of HubSpot was significantly lower than other options. Review Source VR Verified Reviewer Founder, Financial Advisor Financial Services Used the software for: 2+ years ### "One of the better platforms focused on the growth of my business." December 6, 2025 5.0 Overall, this has been a really great experience! They do listen to the feedback from their customers and incorporate their suggestions. I appreciate being seen and supported by them. All the grievances that I have, which are few, I have been informed are being addressed. Pros I like that it was very easy to get started, and I was able to add my contract information really easily. I chose this platform because it is industry-agnostic and pretty customizable for my needs. I love the integrations with other platforms, and it makes connecting outside accounts very easy. Cons The customer segments could be better, it goes from Free, to $50 something each month to, $850 each month. It takes time to understand what features you can get the best use of, and before you realize it, you may be paying a high price point for something you may not use. Alternatives considered [Wealthbox](https://www.capterra.com/p/175666/Wealthbox/)[Redtail CRM](https://www.capterra.com/p/121349/RedTail-CRM/) Reason for choosing HubSpot CRM Because those two are industry-specific, and I wanted something that I felt as thought I could have versatility and ease of scaling. Switched from [Insightly](https://www.capterra.com/p/130671/Insightly/) Insightly was too wonky, and the consumer interface was not the best for me at the time. Review Source KT Keonte T. Head of Events Marketing and Advertising Used the software for: Less than 6 months ### "Hubspot is a Solid Platform" June 16, 2026 4.0 Pros I like Hubspot’s ability to capture and store leads while integrating them in to various programs. I also like the form capabilities Cons My least favorite aspect of Hubspot is probably its UX design. It doesn’t seem to be the most intuitive CRM Review Source CG Charles G. CEO Information Technology and Services Used the software for: 2+ years ### "Easy to Buy, Impossible to Downsize" February 3, 2026 2.0 Pros Easy to adjust CRM with comprehensive features - powerful on the pipeline management of deals. Collaborative approach and adapatable Dashboards Cons HubSpot started with a solid value proposition, but over time it has become a masterclass in aggressive upselling and toxic pricing practices. We invested a lot of time implementing the product, only to be constantly pushed to upgrade features we don’t need and don’t use. The final straw was a seat management issue that feels completely unacceptable for a modern SaaS in 2026. After changing some users on our plan, we were automatically pushed to a higher seat tier. When we tried to return to 6 seats: which is exactly what we need for our 6 sales reps. we were told in writing by our CSM that it was impossible. Why? Because our contract allows us to add seats, but not remove them until contract expiration… in late 2027. Locking customers into unused seats for years is not “customer success,” it’s customer captivity. This kind of rigid, one-way pricing model belongs to another era. We recently tested Attio and realized something important: we don’t need half of HubSpot’s bloated feature set that we’re paying for anyway. Simpler tools with transparent pricing are catching up fast. In short: HubSpot starts as a good value proposition, then monetizes by pushing relentless upsells and trapping customers in inflexible contracts. After this experience, I even sold my HubSpot shares. I don’t believe this sales culture is ROI-positive in the long run. Disappointing evolution for what used to be a promising product. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "Organized, Visual, and Worth It" March 28, 2026 5.0 I have a positive experience with HubSpot CRM so far. The sales pipeline and the dashboards are very easy to customize and manage. They give a quick, visual snapshot that makes it easier to make decisions without digging through data. Pros What I like the most is how everything about my contacts lives in one place. For people that like to feel that you can easily manage lots of information and details, in a really easy way, HubSpot is your choice. Cons What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start needing more advanced features. For a small business or someone just starting out, the cost can feel like a stretch. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Because HubSpot offers more for about the same price per plan. Review Source Willem G. Commercial manager Computer Software Used the software for: 1-2 years ### "Great product easy to start" January 30, 2026 4.0 Overall it is awesome. The product is one of the better crms which is working straight out of the box. Pros Their support is great.the system is very easy to configure.the way the onboarding works makes it easy to start with in days Cons I found the price to be increasing quickly.it is also not very clear on what u pay for. It feels very expensive Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM Their team is great.the system works well and integrated well in gws Review Source Avery C. Founder Computer Software Used the software for: 6-12 months ### "GREATEST CRM EVER!!!" September 25, 2025 5.0 Myself and all of my employees enjoy HubSpot greatly. We transferred from Monday last year and have had zero issues. Pros HubSpot CRM is the easiest to startup, most organized, and has the most features. My favorite part about it is the ease of use. Cons I wish there was an internal Email/SMS tool. This would allow everything to be more seamless and connected. Switched from [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) Functionality. We found better function with HubSpot. Review Source MB Mark B. Owner Insurance Used the software for: I used a free trial ### "integration degree needed to set this up." September 19, 2025 4.0 Pros I found HubSpot crm to have a good Value for Money if set up correctly. With integration with lots of other companies available especially in the insurance industry. Depending on the plan chosen I found they had good Customer Support. I did not find this crm to be Ease of Use. You need a degree to get this started imo. It can be a good Lead Management system. It also offers Email Marketing. User Interface Cons I found it very difficult to integrate this system into my office and unless you have support staff that are good with software I think it may be challenging to integrate into your office as well. Switched from [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) I was looking for a more robust system but had a problem integrating this into my office so I went back to Pipedrive CRM. API much easier to use. Review Source Nicholas T. Sales Staffing and Recruiting Used the software for: Less than 6 months ### "Hubspot: The Best CRM" December 4, 2025 5.0 There are a few reasons why I liked HubSpot — it’s really about how it combines usability, functionality, and flexibility. Pros HubSpot combines CRM, marketing, sales, and service tools in one place. I didn't need separate tools for email campaigns, lead tracking, and customer support. Cons HubSpot Academy offers tons of free courses and certifications. Helps you learn and implement best practices for inbound marketing and sales. There was a cost to all this Switched from [FreeAgent](https://www.capterra.com/p/122008/FreeAgent/) Company Merger occurred and we switched to Hib Spot Review Source KZ Kayla Z. Admin Non-Profit Organization Management Used the software for: 6-12 months ### "Great ease of use!" May 27, 2026 5.0 Overall HubSpot has been a great help and addition to our teams! Its been so helpful and easy to use! Pros I love being able to use the multiple training services provided! Customer service is always great!! Cons I think I could be using it more actually! There is so much offered within hubspot, I'm always discovering more to utilize. Review Source Mai M. Managing Director Hospitality Used the software for: 1-2 years ### "It's time for HubSpot CRM" March 19, 2026 5.0 We were late to onboard HubSpot but now that we have, it has been the most delightful and purposeful experience! It was a fantastic decision for our small team and I only regret not implementing it sooner! Pros I've become obsessed with HubSpot CRM. Our company was late to adopt HubSpot but now that we have, it's the best decision we've made! I find it super user friendly and intuitive and a considerable value for the investment! Cons It took me a little while to get fully acclimated to the CRM but now that I have learned, I find it incredibly helpful in my daily use! Review Source MS Martina S. VP Marketing and Advertising Used the software for: 1-2 years ### "Easy to use CRM" December 29, 2025 4.0 Overall, HubSpot CRM is a solid and reliable platform that does a lot of things well. It’s particularly strong for teams that want a single system covering CRM, marketing, and sales without heavy setup or custom development. That said, companies should go in with a clear understanding of pricing and future needs. It works best when you plan ahead for which features you’ll actually need as you grow, rather than assuming everything will remain included. Pros HubSpot CRM is easy to get started with and intuitive, even for non technical users. The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward. It works well across marketing, sales, and customer teams, which helps keep everyone aligned without needing constant manual updates. The reporting is clear, integrations are strong, and the free tier is useful enough to properly trial the platform before committing. Cons Over time, more features that many teams would consider fairly basic are being moved behind extra paid tiers. As your usage grows, it becomes harder to stay on lower plans without running into limitations, which can increase costs faster than expected. For scaling teams, this means budgeting carefully, as functionality you may assume is included often requires an upgrade. Review Source VR Verified Reviewer Project specialist Market Research Used the software for: 2+ years ### "HubSpot for customers management" February 26, 2026 5.0 HubSpot is our main CRM tool. It's also used as a ticketing system for our clients to reach out to us so that we can resolve their issues. Pros Hubspot surves its purpose as a CRM system very well. Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system). Cons The navigation on the website is not very straightforward (not super easy to find some tabs, some tools). The templates to use for emails sometimes disappear. Review Source VR Verified Reviewer Director Platform Operations Computer Software Used the software for: 2+ years ### "HubSpot is a platform you should take a look at for your company" October 30, 2025 5.0 Overall we are very happy with our experience and are in the process of getting another 2 year agreement in place starting 12/31/25. Pros HubSpot has been a great platform for us. We use the email marketing features heavily and have found that it meets all of our needs. When we do have questions or a support issue, the support has been very good - both via tickets and the chat options. This platform provides more value for the money than other platforms we have taken a look at. Cons We transition from another SMS platform provider to the HubSpot SMS offering soon after it launched. It is still behind other more mature SMS solutions but HubSpot is making progress in adding additional functionalities. Review Source MM Michele M. Team Coordinator Telecommunications Used the software for: 2+ years ### "HubSpot CRM 2025 Review" August 29, 2025 5.0 Pros HubSpot CRM allows me to manage contacts and close deals rapidly in one single space. Email marketing tools on the other hand help attract customers. Cons I do not have any specific aspect that I face when using HubSpot CRM on my end - it is the leading Customer Relationship Management tool so far. Review Source PW Paisley W. Instructional Designer Professional Training & Coaching Used the software for: 6-12 months ### "Hubspot CRM Review" October 22, 2025 5.0 It's user friendly and intuitive. The way the information is organised makes sense so it's easy to pickup. Pros I really like the way the information is displayed about the contact - with the payment details all on one side and the personal information on the other. This makes it easy to quickly pull bits of information just from a glance. I also really like how you can hide blank properties when you go into the more detail contact information. Cons Sometimes the activity part in the middle that is the default feels a bit cluttered and hard to pull the most useful information easily out of. Review Source VM Valentina M. Sales and Marketing Manager Building Materials Used the software for: 2+ years ### "HubSpot CRM is great all-in-one tool for sales, marketing and customer support." June 22, 2025 5.0 We have had a great streak of success working HubSpot CRM and it has helped us streamline our operations in customer support services, sales and marketing management. With HubSpot CRM, we are able to keep a close contact with our customers and leads which helps us to run more successful marketing campaigns and close more sales deals. Pros HubSpot CRM has outstanding customer engagement features which help us to interact freely with our customers making it easy to offer them the support they need. HubSpot CRM has top-class automations which allow us to automate most of the routine tasks that are time consuming. HubSpot CRM has customer segmentation features which helps us to categorize customers in order to offer them with personalized support services based on their needs. Cons HubSpot CRM has not given us any challenges. It has worked really well for us helping us solve all our needs. Review Source Gabriel S. Senior Digital Strategist Marketing and Advertising Used the software for: 2+ years ### "Amazing CRM tool - not the cheapest but well worth it" July 14, 2025 5.0 The tool itself is extremely valuable to any larger business that needs to track and apply consumer data and would be an excellent asset for any marketing manager. Support was excellent though delayed at times. Pros Helps to track customer data and apply it towards outbound marketing in personalized methods. This definitely helped all marketing efforts. Cons Sometimes complex to manage and set up. Decent support though. I'd say upkeep of all the data systems can be one of the more challenging aspects that needs to be automated. Review Source ED Emily D. Accounting Assistant Law Practice Used the software for: 2+ years ### "Great CRM & Lead Software" November 13, 2025 5.0 Pros The client intake and connectivity to our website has been great. All of my leads are super accessible and the search feature is amazing since we have clients with similar names. I love that I can tag others in the notes and tasks I create for potential leads and active clients. The email tracking feature has also been very useful to find details if I have am looped in at a later stage. Cons They option of HubSpot academy is a great idea, i just wish there was more offered within the academy as well. This software can do alot but you have to do the leg work to figure out what all you can do with it. Review Source DL Darlene L. Estimator-Estimating Coordinator Construction Used the software for: 1-2 years ### "Great and Easy CRM" March 25, 2026 5.0 I use HubSpot daily and it is very easy to use and to manage all my information in one place. I have also taught others how to use this program. Pros I like the ease of use that HubSpot offers. I like that all of the information needed is stored together. Cons I don't like logging in once the time runs out if i am not active. I also don't want to have a double verification when logging in. Review Source SS Sheni S. Business Developer Legal Services Used the software for: 1-2 years ### "HubSpot as a CRM tool" January 20, 2026 4.0 For a small to mod size business this tool works well as it integrates well across several areas of the business and is super easy and convenient to use. Pros It is super easy to use! It seamlessly puts into a smooth workflow several areas of a business including sales, marketing and work tools. It is very user friendly and has a great customer support for queries of customization. Cons It is on the high cost side. It's features may not work for a large scale company without several ad ons which again is an extra cost. Review Source Angelina O. Senior Data Manager Program Development Used the software for: 2+ years ### "HubSpot CRM is our go-to solution for keeping our customers always happy and satisfied." April 7, 2025 5.0 HubSpot CRM experience has been the greatest we could have hoped for. It has simplified our work in keeping our customers engaged and fully satisfied with all the services they need. HubSpot CRM has made it easy for us to understand our customers individual needs making it easy to offer them a perfectly crafted personalized experience. Pros HubSpot CRM has very efficient contact management functions that makes it easy for us to gain full control over our customers database and conversations. This has helped us to understand exactly what each customer need making it possible to give each one of them a personalized experience. HubSpot CRM also provides incredible communication features like instant chatting and online meetings. These features has helped us to maintain a smooth and streamlined information sharing experience with our customers at all times. Cons We have not had any lows with HubSpot CRM. There have been nothing about it that does not fit to our needs. Review Source Claudi R. SDR Team Lead Financial Services Used the software for: 2+ years ### "Hubspot is a vital tool for any business." April 26, 2025 5.0 All in all, it is a very powerful and versatile tool that can be customized to the client's or company's needs. Pros complete tool for integration and consolidation of all data, adaptable, simple and intuitive but very powerful. Cons Sometimes there are some duplication errors, although they are always easy to solve and identify. Review Source VR Verified Reviewer AUTOMATION ADMIN Logistics and Supply Chain Used the software for: 6-12 months ### "Excellent Tool for Handling Everyday Sales actions!" November 17, 2025 4.0 HubSpot CRM is like a walk in the park for me. It supports me in managing my customer interactions.is a real time-saver through automation, and it's perfefctly for my daily flow. Pros HubSpot CRM is very user-friendly: I liked this a lot - the layout is tidy, and managing contacts or deals is straightforward. Most of all, the automation features are excellent because they save a lot of time. Cons Some of the sophisticated features appear to be limited if you don't choose a higher plan, and the analytics tools could offer further customization for obtaining detailed insights. Review Source LF Luis F. Sales Development Rep Staffing and Recruiting Used the software for: 2+ years ### "HubSpot CRM" June 24, 2025 5.0 The built-in automation, email tracking, and integration with marketing tools help streamline workflows and improve team efficiency. While some advanced features require higher-tier plans, the core CRM functionality is robust and well-suited for both small teams and growing organizations. Pros It’s simple to get started, even for teams without deep technical expertise. The real-time visibility into the sales pipeline, automatic activity tracking, and seamless integration with marketing tools make it especially effective for aligning sales and marketing efforts. Cons What I liked least about HubSpot CRM is that some of the more advanced features—such as custom reporting, granular permissions, and complex automation—are locked behind higher-tier plans. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.