# HubSpot CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is HubSpot CRM the right CRM solution for you? Explore 4457 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152373/HubSpot-CRM/reviews --- HubSpot CRM 4.5 (4457) [View alternatives](https://www.capterra.com/p/152373/HubSpot-CRM/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 7th, 2026 # Reviews of HubSpot CRM Ease of use 4.4 Customer Service 4.4 ## Pros and Cons in Reviews Victoria S Project specialistMarket Research, 51 - 200 employeesUsed the software for: More than 2 years. “Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system).“ February 26, 2026 Nicole M Sales Enablement ConsultantElectrical/Electronic Manufacturing, Self-employedUsed the software for: More than 2 years. “The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of tickets which means that the ticket functionality and email functionality are fused in a way that prevents either from working correctly.“ July 31, 2025 Katie C Growth ConsultantMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful.“ February 25, 2026 DV David V Lead DeveloperInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years. “Duplicate leads, and lead buckets, we had a lot of issues with lead routing and lead attribution for a system that had been inhereted. “ November 13, 2025 AM Anna M Customer Service AgentHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: More than 2 years. “I love HubSpot CRM for two main reasons: first, it’s free and allows infinity contact list for a small business and secondly, it can be integrated with almost any third-party platform.“ April 23, 2026 AM Anna M Customer Service AgentHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: More than 2 years. “This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly.“ April 23, 2026 MS Martina S VPMarketing and Advertising, 201 - 500 employeesUsed the software for: 1-2 years. “The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward.“ December 29, 2025 NT Nusrat Jahan T Customer Service AssociateConsumer Services, 11 - 50 employeesUsed the software for: 1-2 years. “A few tools feel a bit limited on the free plan, and sometimes the loading time is a bit slow when switching between tabs.“ November 23, 2025 ## Showing most helpful reviews Showing 1-25 of 4457 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric T. Managing Member Information Technology and Services Used the software for: 2+ years ### "Easy to Stand Up and Get to Work" January 21, 2026 5.0 I've used HubSpot CRM in a couple of different organizations, from large-scale enterprise wide deployments, to small-scale small businesses. In both cases, working with the HubSpot team is a great experience Pros HubSpot CRM is incredibly easy to spin up and begin using. It is one of the fastest CRM tools to stand up and use from the get go. Its especially nice that there is a free tier to get you started. Cons Everything costs money, which you should expect. However, with HubSpot CRM, there are tiers that unfold functionality. Rather than getting exactly what you need, you will find that you are likely to pay extra for the things you don't need as well. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing HubSpot CRM Based on the features and functionality, along with the ability to self-configure, the cost of HubSpot was significantly lower than other options. Review Source DD Dennis D. Business Owner Information Technology and Services Used the software for: 6-12 months ### "Very good for helping your small business get off the ground. " January 2, 2026 5.0 Overall I have no huge complaints and I find it's right for me. Once I grow a bit more I am going to definitely upgrade to a paid tier so I can use some of the additional features like Help Desk and Social Media Marketing. Pros It was really easy to sign up and get started. The price (free tier) is perfect for small business like mine. Tracking sales and customer interactions is a breeze. Cons The AI Integration is kind of annoying and I don\[t find it works very well. Honestly it seems like something they threw in there just to keep up with other tech companies. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Reason for choosing HubSpot CRM HubSpot seemed to have the best free tier without the least amount of resistance to get set up. Review Source DL Darlene L. Estimator-Estimating Coordinator Construction Used the software for: 1-2 years ### "Great and Easy CRM" March 25, 2026 5.0 I use HubSpot daily and it is very easy to use and to manage all my information in one place. I have also taught others how to use this program. Pros I like the ease of use that HubSpot offers. I like that all of the information needed is stored together. Cons I don't like logging in once the time runs out if i am not active. I also don't want to have a double verification when logging in. Review Source Ryan H. Creative Manager Banking Used the software for: 2+ years ### "HubSpot is a good platform, but could improve" May 5, 2025 3.0 Overall, it's a good platform. It is asked to do a lot, and HubSpot usually comes through. It still feels like a work in progress, though. There is a decent amount of bugs and annoying UI issues. Unless you are very well-versed in the platform, it can be overwhelming. It is a good platform, but it could be better. Pros It's a one-stop shop CRM in many ways. Even on more basic plans, you get a ton to work with. It is easy to move contacts into marketing workflows and there are ways to integrate HubSpot onto our website. Cons It is pretty difficult to navigate and has a buggy UI. There is so much content and data within the CRM, so this is understandable to a degree, but the UI isn't consistent across the entire platform. It requires a ton of front-end work to create a strong structure before it becomes beneficial. Review Source KA Khyan A. SDR Financial Services Used the software for: 1-2 years ### "Straightforward, Reliable CRM That Just Works" February 20, 2026 5.0 Overall, using HubSpot CRM has been really positive. It’s reliable, easy to navigate, and keeps everything in one place, which makes managing leads and sales a lot less stressful. The interface is clean and intuitive, so getting the hang of it was quick, even for the team members who aren’t super tech-savvy. Collaboration is smooth, everyone knows what’s happening with clients, and tracking activity is simple. Support has been helpful when needed, and the system just feels like it works without unnecessary fuss. For day-to-day CRM needs, it’s been a solid, no-nonsense tool. Pros What I liked most about HubSpot CRM is how easy it is to use. Everything’s laid out clearly, from managing leads to tracking sales activity, so there’s no faffing about. I also appreciated how it keeps the whole team on the same page – everyone can see what’s happening with clients, which saves a lot of back-and-forth emails or messages. The interface is clean, simple, and just makes sense, which makes it way easier to actually use day-to-day. Cons The thing I liked least isn’t really HubSpot’s fault, but at the moment, some of the other programs we use aren’t fully linked up with it yet. It means a bit of double-handling here and there until the integrations are sorted. Other than that, HubSpot itself works pretty smoothly. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Salesforce was clunky and disjointed - needed one end to end CRM that could connect to other solutions. Review Source VR Verified Reviewer Director Management Consulting Used the software for: 1-2 years ### "Hubspot for SMBs" January 2, 2026 5.0 Overall, Hubspot is a great tool for a $1m+ business that is looking to increase functionality in their business as it relates to customer service, lead acquisition and management, product delivery, taking payments, and more. Pros I love Hubspot's full functionality and integrations. It really is a "do it all" platform. If it's set up correctly, it's super easy to use and can do so much to help you manage your list, segment lists, collaborate with your team, set up automations, and more. The user experience is intuitive, especially if it's set up with proper UX design principles. Cons The least favorable aspect of Husbpot is the price. It's costly, but it's a premium product, with the option to purchase Hubs a-la-carte. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Airtable](https://www.capterra.com/p/146652/Airtable/)[Ontraport](https://www.capterra.com/p/220784/Ontraport/) We needed WAY more than what we could do with Airtable and Kit. Ontraport was outdated and we needed something more fresh and capable. Review Source Willem G. Commercial manager Computer Software Used the software for: 1-2 years ### "Great product easy to start" January 30, 2026 4.0 Overall it is awesome. The product is one of the better crms which is working straight out of the box. Pros Their support is great.the system is very easy to configure.the way the onboarding works makes it easy to start with in days Cons I found the price to be increasing quickly.it is also not very clear on what u pay for. It feels very expensive Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM Their team is great.the system works well and integrated well in gws Review Source Avery C. Founder Computer Software Used the software for: 6-12 months ### "GREATEST CRM EVER!!!" September 25, 2025 5.0 Myself and all of my employees enjoy HubSpot greatly. We transferred from Monday last year and have had zero issues. Pros HubSpot CRM is the easiest to startup, most organized, and has the most features. My favorite part about it is the ease of use. Cons I wish there was an internal Email/SMS tool. This would allow everything to be more seamless and connected. Switched from [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) Functionality. We found better function with HubSpot. Review Source AM Anna M. Customer Service Agent Health, Wellness and Fitness Used the software for: 2+ years ### "Compared to other free version, HubSpot still the best choice " April 23, 2026 5.0 Pros I love HubSpot CRM for two main reasons: first, it’s free and allows infinity contact list for a small business and secondly, it can be integrated with almost any third-party platform. Each time we use a new tool, this allows us to import our contact list from HubSpot. Cons It’s complicated or I don’t know how to do it properly. This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly. Review Source AP Alexandra P. Retirement Plan Consultant Financial Services Used the software for: 6-12 months ### "Simple, user friendly, does the job well!" April 7, 2026 5.0 Pros I've been using HubSpot for over a year now, and honestly, it's been really easy to get the hang of it. I'm not a super technical person so the layout to me is really nice and easy to navigate. Cons The advanced features are a little more harder for me to navigate, but the basics are super easy. You may just have to dive deeper to get to some features you may needs for you company. Review Source GH Grant H. Director of Strategic Operations Retail Used the software for: 2+ years ### "Excellent solution for expanding operational capacity" May 21, 2025 5.0 HubSpot has been a game-changer for organizing and scaling our sales and marketing efforts. It’s user-friendly enough for non-technical teams, yet robust enough to support complex workflows and reporting. The platform helps keep our entire team aligned and efficient. With a bit of strategic setup, it becomes a powerful central command center for growth. Pros The flexibility to build custom properties, workflows, sequences, and dashboards makes it adaptable to almost any team structure Cons Pricing can scale quickly as you unlock advanced features, and some limitations (like per-seat pricing for Sales Pro or needing Ops Hub for deeper automations) can sneak up on teams. Also, while integrations are generally strong, custom syncing logic (especially bi-directional syncs with non-native systems) often requires middleware or development. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM HubSpot gives the most flexibility and customization to suit the needs I've addressed for multiple companies. Review Source AL Ariel L. Director of Customer Support and Success Marketing and Advertising Used the software for: 2+ years ### "Great CRM! You get tons of features" June 5, 2025 5.0 Been using this at my company for 4 years now and would never think about changing. Our company is so integrated with HubSpot at this point and we typically love the offerings and services available within the system. Pros They are client centric, always adding and enhancing features. Love this CRM because you can have everything all in one place. Cons Support can be challenging to work with at times. Some features/needs do not get prioritized due to multiple industries using the system. Switched from [Help Scout](https://www.capterra.com/p/136909/Help-Scout/) Did not have all the features we needed across multiple departments Review Source MS Martina S. VP Marketing and Advertising Used the software for: 1-2 years ### "Easy to use CRM" December 29, 2025 4.0 Overall, HubSpot CRM is a solid and reliable platform that does a lot of things well. It’s particularly strong for teams that want a single system covering CRM, marketing, and sales without heavy setup or custom development. That said, companies should go in with a clear understanding of pricing and future needs. It works best when you plan ahead for which features you’ll actually need as you grow, rather than assuming everything will remain included. Pros HubSpot CRM is easy to get started with and intuitive, even for non technical users. The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward. It works well across marketing, sales, and customer teams, which helps keep everyone aligned without needing constant manual updates. The reporting is clear, integrations are strong, and the free tier is useful enough to properly trial the platform before committing. Cons Over time, more features that many teams would consider fairly basic are being moved behind extra paid tiers. As your usage grows, it becomes harder to stay on lower plans without running into limitations, which can increase costs faster than expected. For scaling teams, this means budgeting carefully, as functionality you may assume is included often requires an upgrade. Review Source MM Michele M. Team Coordinator Telecommunications Used the software for: 2+ years ### "HubSpot CRM 2025 Review" August 29, 2025 5.0 Pros HubSpot CRM allows me to manage contacts and close deals rapidly in one single space. Email marketing tools on the other hand help attract customers. Cons I do not have any specific aspect that I face when using HubSpot CRM on my end - it is the leading Customer Relationship Management tool so far. Review Source VR Verified Reviewer Director Platform Operations Computer Software Used the software for: 2+ years ### "HubSpot is a platform you should take a look at for your company" October 30, 2025 5.0 Overall we are very happy with our experience and are in the process of getting another 2 year agreement in place starting 12/31/25. Pros HubSpot has been a great platform for us. We use the email marketing features heavily and have found that it meets all of our needs. When we do have questions or a support issue, the support has been very good - both via tickets and the chat options. This platform provides more value for the money than other platforms we have taken a look at. Cons We transition from another SMS platform provider to the HubSpot SMS offering soon after it launched. It is still behind other more mature SMS solutions but HubSpot is making progress in adding additional functionalities. Review Source PW Paisley W. Instructional Designer Professional Training & Coaching Used the software for: 6-12 months ### "Hubspot CRM Review" October 22, 2025 5.0 It's user friendly and intuitive. The way the information is organised makes sense so it's easy to pickup. Pros I really like the way the information is displayed about the contact - with the payment details all on one side and the personal information on the other. This makes it easy to quickly pull bits of information just from a glance. I also really like how you can hide blank properties when you go into the more detail contact information. Cons Sometimes the activity part in the middle that is the default feels a bit cluttered and hard to pull the most useful information easily out of. Review Source Connor M. Account Executive Financial Services Used the software for: 1-2 years ### "Very dynamic CRM platform " February 11, 2026 5.0 Overall I love Hubspot and the interface it offers. Its connectivity to other platforms we use as well has been a huge help! Pros Hubspot is an easy to use CRM that I have personally used in several capacities. It can handle anything from simple task to large funnel applications. Cons Hubspot is very simple for the lower cost version but if you upgrade and can add additional tools that make it a top tier CRM. Review Source Angelina O. Senior Data Manager Program Development Used the software for: 2+ years ### "HubSpot CRM is our go-to solution for keeping our customers always happy and satisfied." April 7, 2025 5.0 HubSpot CRM experience has been the greatest we could have hoped for. It has simplified our work in keeping our customers engaged and fully satisfied with all the services they need. HubSpot CRM has made it easy for us to understand our customers individual needs making it easy to offer them a perfectly crafted personalized experience. Pros HubSpot CRM has very efficient contact management functions that makes it easy for us to gain full control over our customers database and conversations. This has helped us to understand exactly what each customer need making it possible to give each one of them a personalized experience. HubSpot CRM also provides incredible communication features like instant chatting and online meetings. These features has helped us to maintain a smooth and streamlined information sharing experience with our customers at all times. Cons We have not had any lows with HubSpot CRM. There have been nothing about it that does not fit to our needs. Review Source Hannah K. Vice President Marketing and Advertising Used the software for: 2+ years ### "Best Lead Tracking CRM!" December 31, 2025 4.0 Pros Sharing and tracking a lead pipeline across our team is very easy with HubSpot. The follow up reminders have also been quite useful for our team. Cons I find it is difficult to integrate with other platforms, and somewhat difficult to navigate. The UI is not as intuitive as other CRM's. Review Source SS Sarah S. Project Manager Education Management Used the software for: 6-12 months ### "Project Manger review of HubSpot" May 24, 2025 5.0 Overall HubSpot has been an integral part of my day to day project manager job and I enjoy the platform. Pros I’ve been using HubSpot CRM for several months now, and it has truly transformed the way we manage our customer relationships. From the very beginning, the platform stood out for its user-friendly interface and easy onboarding process. Even team members without a strong technical background were able to get up and running quickly. I especially appreciate the integrations with other tools like Gmail, Outlook, and Slack, as well as the real-time tracking and customizable dashboards that help us stay on top of sales pipelines and marketing performance. The automation features in the paid tiers have also been a huge time-saver. Cons While the core CRM is free and quite generous, many of the more powerful tools—such as advanced reporting, marketing automation, and custom workflows—are locked behind higher-tier paid plans. These can get expensive quickly as your business grows and needs scale, especially if you need access for a larger team or more customization. Review Source MC Mary C. Business Development Hospitality Used the software for: 2+ years ### "Most functional and user friendly Sales CRM " July 1, 2025 5.0 I have used multiple other CRMs in two different business settings and HubSpot was by far the best CRM. It was easy to train on, easy to find past data, easy to set up workflows and triggered outreach that required little oversight. It also worked well collaboratively, allowing my team to work together to quickly ascertain the status of a given client and to share task between them. Pros This product is particularly user friendly and offers quick, live data updates. It worked well tracking the sales tasks for a company of over 75 sales people. Cons I did not explore the full functionality of the reporting features for upper management needs but would have liked more clear reporting for sales personnel tracking their own metrics. Review Source SS Sara S. Business Development Pharmaceutical and Healthcare Logistics and Supply Chain Used the software for: 2+ years ### "HubSpot CRM is a powerhouse CRM tool that deliver greatness." November 20, 2024 5.0 HubSpot CRM has become a pivotal addition to our working tools and has been helping us to keep up with our clients details and interactions. It has given us a very solid working experience interacting with our clients which has allowed us to create a very strong working relationship with all our clients. Pros HubSpot CRM allows us to keep our clients contacts and details well organized making it possible to give every one of them a personalized experience. It has excellent information sharing and conversation tools that help us communicate effectively with our clients during the entire period of doing business. HubSpot CRM reporting functions provide very resourceful reports that allows us to monitor the performance of our interactions with clients and the services we are offering them. Cons We needed access to the premium features but had some financial constraints. They should improve the features available to the low cost plans. Review Source Atalay C. Senior Manager, Paid Social and SEM Marketing and Advertising Used the software for: 2+ years ### "All the necessary technical features in one place - no third-party tools needed" August 24, 2025 4.0 Pros My favorite feature is its direct integration with paid platforms. Using CRM data on paid platforms is critical for ROAS. Automatic transfer of leads to Hubspot is also a good feature that is of great importance. Ease of use and simplicity of interface. Cons Prices increase depending on scaling and can be expensive compared to its competitors, which is the only feature I don't like. Review Source VR Verified Reviewer AUTOMATION ADMIN Logistics and Supply Chain Used the software for: 6-12 months ### "Excellent Tool for Handling Everyday Sales actions!" November 17, 2025 4.0 HubSpot CRM is like a walk in the park for me. It supports me in managing my customer interactions.is a real time-saver through automation, and it's perfefctly for my daily flow. Pros HubSpot CRM is very user-friendly: I liked this a lot - the layout is tidy, and managing contacts or deals is straightforward. Most of all, the automation features are excellent because they save a lot of time. Cons Some of the sophisticated features appear to be limited if you don't choose a higher plan, and the analytics tools could offer further customization for obtaining detailed insights. Review Source Steve P. Head of Sales BD Commercial Real Estate Used the software for: 6-12 months ### "Hubspot CRM" August 14, 2025 5.0 Positive albeit with a steep learning curve. Now very effective and bringing strong ROI. Technically a good product Pros Very functional and feature packed. Allows plenty of customisayion. Has new AI features that are very helpful Cons Steep learning curve and costly for sthird party support. Hubspot support is very strong but can be confusing Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.