# HubSpot CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is HubSpot CRM the right Construction CRM solution for you? Explore 4458 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/152373/HubSpot-CRM/reviews

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HubSpot CRM

4.5 (4458)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 7th, 2026

# Reviews of HubSpot CRM

Ease of use

4.4

Customer Service

4.4

## Pros and Cons in Reviews

Unified sales-marketing platform

93% positive reviews out of 607

Most reviewers describe sales and marketing as seamlessly integrated, providing shared insights, automation, and coordinated customer engagement.

Kylee C

Digital Marketing , 11 - 50 employees.

"One of the standout features that has truly impressed us is its remarkable ability to seamlessly integrate our sales and marketing functions, creating an unparalleled level of synergy that has significantly enhanced our operations."

High and complex pricing

35% negative reviews out of 878

Some reviewers describe pricing as expensive, with essential features behind paywalls and confusing tier structures that escalate costs quickly.

Joseph P

Marketing Manager, 11 - 50 employees.

"The cost adds up quickly, and there are a lot of features that you have to upgrade to gain access to."

Comprehensive lead tracking tools

92% positive reviews out of 483

Most users report lead management is streamlined, enabling centralized tracking, automated follow-ups, and improved sales pipeline visibility.

Constance G

Team lead Enterprise, 201 - 500 employees.

"HubSpot streamlines sales processes with intuitive tools, making lead management and follow-ups effortless for sales teams"

Frequent bugs and glitches

77% negative reviews out of 333

Most users report bugs and issues cause slowdowns, crashes, inconsistent performance, and occasional disruptions to daily workflows.

Robust email tracking features

92% positive reviews out of 218

Most users comment email tracking enables real-time monitoring of opens, clicks, and communication history for efficient follow-ups.

Lucas B

Director, 2 - 10 employees.

"We love the contact tracking function, being able to send emails out and track opens and clicks is vital in our sales process."

Limited and costly reporting

43% negative reviews out of 275

Some reviewers find reporting lacks flexibility, advanced analytics require expensive upgrades, and custom reports are difficult to create.

Juan R

Onboarding Manager, 11 - 50 employees.

"Some reports are not possible to outline in your dashboard."

## Showing most helpful reviews

Showing 1-25 of 4458 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Eric N.  
BDR  
Information Technology and Services  
Used the software for: 2+ years

### "Best CRM in the business"

March 3, 2026

5.0

Great CRM with lots of free training and useful certifications. It Just a great platform overall for managing company activities.

Pros

It is such a handy platform and has great features to manage sales activities as well as admin. Really reliable CRM.

Cons

The company duplicates etc. It just gets very messy sometimes and to be honest I wish it was a little easier to organise or at least there was a way to clean it up because otherwise the system itself is flawless.

Switched from

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)

Dynamics is not that great to be honest. The best thing was Hubspot also offered a massive discount for start-ups and we used it well.

Review Source

KA

Khyan A.  
SDR  
Financial Services  
Used the software for: 1-2 years

### "Straightforward, Reliable CRM That Just Works"

February 20, 2026

5.0

Overall, using HubSpot CRM has been really positive. It’s reliable, easy to navigate, and keeps everything in one place, which makes managing leads and sales a lot less stressful. The interface is clean and intuitive, so getting the hang of it was quick, even for the team members who aren’t super tech-savvy. Collaboration is smooth, everyone knows what’s happening with clients, and tracking activity is simple. Support has been helpful when needed, and the system just feels like it works without unnecessary fuss. For day-to-day CRM needs, it’s been a solid, no-nonsense tool.

Pros

What I liked most about HubSpot CRM is how easy it is to use. Everything’s laid out clearly, from managing leads to tracking sales activity, so there’s no faffing about. I also appreciated how it keeps the whole team on the same page – everyone can see what’s happening with clients, which saves a lot of back-and-forth emails or messages. The interface is clean, simple, and just makes sense, which makes it way easier to actually use day-to-day.

Cons

The thing I liked least isn’t really HubSpot’s fault, but at the moment, some of the other programs we use aren’t fully linked up with it yet. It means a bit of double-handling here and there until the integrations are sorted. Other than that, HubSpot itself works pretty smoothly.

Switched from

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Salesforce was clunky and disjointed - needed one end to end CRM that could connect to other solutions.

Review Source

DL

Darlene L.  
Estimator-Estimating Coordinator  
Construction  
Used the software for: 1-2 years

### "Great and Easy CRM"

March 25, 2026

5.0

I use HubSpot daily and it is very easy to use and to manage all my information in one place. I have also taught others how to use this program.

Pros

I like the ease of use that HubSpot offers. I like that all of the information needed is stored together.

Cons

I don't like logging in once the time runs out if i am not active. I also don't want to have a double verification when logging in.

Review Source

Ryan H.  
Creative Manager  
Banking  
Used the software for: 2+ years

### "HubSpot is a good platform, but could improve"

May 5, 2025

3.0

Overall, it's a good platform. It is asked to do a lot, and HubSpot usually comes through. It still feels like a work in progress, though. There is a decent amount of bugs and annoying UI issues. Unless you are very well-versed in the platform, it can be overwhelming. It is a good platform, but it could be better.

Pros

It's a one-stop shop CRM in many ways. Even on more basic plans, you get a ton to work with. It is easy to move contacts into marketing workflows and there are ways to integrate HubSpot onto our website.

Cons

It is pretty difficult to navigate and has a buggy UI. There is so much content and data within the CRM, so this is understandable to a degree, but the UI isn't consistent across the entire platform. It requires a ton of front-end work to create a strong structure before it becomes beneficial.

Review Source

Eric T.  
Managing Member  
Information Technology and Services  
Used the software for: 2+ years

### "Easy to Stand Up and Get to Work"

January 21, 2026

5.0

I've used HubSpot CRM in a couple of different organizations, from large-scale enterprise wide deployments, to small-scale small businesses. In both cases, working with the HubSpot team is a great experience

Pros

HubSpot CRM is incredibly easy to spin up and begin using. It is one of the fastest CRM tools to stand up and use from the get go. Its especially nice that there is a free tier to get you started.

Cons

Everything costs money, which you should expect. However, with HubSpot CRM, there are tiers that unfold functionality. Rather than getting exactly what you need, you will find that you are likely to pay extra for the things you don't need as well.

Alternatives considered

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Reason for choosing HubSpot CRM

Based on the features and functionality, along with the ability to self-configure, the cost of HubSpot was significantly lower than other options.

Review Source

Willem G.  
Commercial manager  
Computer Software  
Used the software for: 1-2 years

### "Great product easy to start"

January 30, 2026

4.0

Overall it is awesome. The product is one of the better crms which is working straight out of the box.

Pros

Their support is great.the system is very easy to configure.the way the onboarding works makes it easy to start with in days

Cons

I found the price to be increasing quickly.it is also not very clear on what u pay for. It feels very expensive

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

Reason for choosing HubSpot CRM

Their team is great.the system works well and integrated well in gws

Review Source

Avery C.  
Founder  
Computer Software  
Used the software for: 6-12 months

### "GREATEST CRM EVER!!!"

September 25, 2025

5.0

Myself and all of my employees enjoy HubSpot greatly. We transferred from Monday last year and have had zero issues.

Pros

HubSpot CRM is the easiest to startup, most organized, and has the most features. My favorite part about it is the ease of use.

Cons

I wish there was an internal Email/SMS tool. This would allow everything to be more seamless and connected.

Switched from

[monday CRM](https://www.capterra.com/p/245800/Monday-CRM/)

Functionality. We found better function with HubSpot.

Review Source

Nicholas T.  
Sales  
Staffing and Recruiting  
Used the software for: Less than 6 months

### "Hubspot: The Best CRM"

December 4, 2025

5.0

There are a few reasons why I liked HubSpot — it’s really about how it combines usability, functionality, and flexibility.

Pros

HubSpot combines CRM, marketing, sales, and service tools in one place. I didn't need separate tools for email campaigns, lead tracking, and customer support.

Cons

HubSpot Academy offers tons of free courses and certifications. Helps you learn and implement best practices for inbound marketing and sales. There was a cost to all this

Switched from

[FreeAgent](https://www.capterra.com/p/122008/FreeAgent/)

Company Merger occurred and we switched to Hib Spot

Review Source

AM

Anna M.  
Customer Service Agent  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Compared to other free version, HubSpot still the best choice "

April 23, 2026

5.0

Pros

I love HubSpot CRM for two main reasons: first, it’s free and allows infinity contact list for a small business and secondly, it can be integrated with almost any third-party platform. Each time we use a new tool, this allows us to import our contact list from HubSpot.

Cons

It’s complicated or I don’t know how to do it properly. This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly.

Review Source

AP

Alexandra P.  
Retirement Plan Consultant  
Financial Services  
Used the software for: 6-12 months

### "Simple, user friendly, does the job well!"

April 7, 2026

5.0

Pros

I've been using HubSpot for over a year now, and honestly, it's been really easy to get the hang of it. I'm not a super technical person so the layout to me is really nice and easy to navigate.

Cons

The advanced features are a little more harder for me to navigate, but the basics are super easy. You may just have to dive deeper to get to some features you may needs for you company.

Review Source

GH

Grant H.  
Director of Strategic Operations  
Retail  
Used the software for: 2+ years

### "Excellent solution for expanding operational capacity"

May 21, 2025

5.0

HubSpot has been a game-changer for organizing and scaling our sales and marketing efforts. It’s user-friendly enough for non-technical teams, yet robust enough to support complex workflows and reporting. The platform helps keep our entire team aligned and efficient. With a bit of strategic setup, it becomes a powerful central command center for growth.

Pros

The flexibility to build custom properties, workflows, sequences, and dashboards makes it adaptable to almost any team structure

Cons

Pricing can scale quickly as you unlock advanced features, and some limitations (like per-seat pricing for Sales Pro or needing Ops Hub for deeper automations) can sneak up on teams. Also, while integrations are generally strong, custom syncing logic (especially bi-directional syncs with non-native systems) often requires middleware or development.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

Reason for choosing HubSpot CRM

HubSpot gives the most flexibility and customization to suit the needs I've addressed for multiple companies.

Review Source

AL

Ariel L.  
Director of Customer Support and Success  
Marketing and Advertising  
Used the software for: 2+ years

### "Great CRM! You get tons of features"

June 5, 2025

5.0

Been using this at my company for 4 years now and would never think about changing. Our company is so integrated with HubSpot at this point and we typically love the offerings and services available within the system.

Pros

They are client centric, always adding and enhancing features. Love this CRM because you can have everything all in one place.

Cons

Support can be challenging to work with at times. Some features/needs do not get prioritized due to multiple industries using the system.

Switched from

[Help Scout](https://www.capterra.com/p/136909/Help-Scout/)

Did not have all the features we needed across multiple departments

Review Source

SW

Steve W.  
Director  
Information Technology and Services  
Used the software for: 2+ years

### "Decent live chat solution"

May 29, 2025

4.0

Not bad. It was better than some of the other live chat offerings we had used for our web-site and one we've now stuck with for a few years.

Pros

Fairly low cost and decent live chat solution. The chat solution is easy to use and to go through old chats to get customer information.

Cons

I cannot seem to get notifications to appear for new live chats, so often miss them coming in when I have multiple tabs open.

Switched from

[tawk.to](https://www.capterra.com/p/167792/tawk-to/)

Ability to better tailor the live chat experience our customer got.

Review Source

Zach P.  
Marketing Coordinator  
Education Management  
Used the software for: 2+ years

### "HubSpot Hits The Mark for Marketing!"

March 4, 2026

5.0

Overall HubSpot CRM is great for managing all of your sales, marketing and customer relationship data in one centralized place. It is fairly easy to learn how to use and can simplify a lot of the standard processes that organizations go through during the sales cycle.

Pros

HubSpot integrates all of our sales, marketing and customer service into one visually appealing interface that is easy to navigate and work inside. It is incredibly efficient at managing contacts and works very well for managing leads throughout the sales lifecycle. The HubSpot team also provides great resources and customer support if you are part of their paid service.

Cons

One of the caveats of Hubspot CRM is it can get quite expensive if you are part of a larger organization that has a significant contact list or if you require any customized automation. For smaller and mid-size businesses HubSpot works great, but if you are an enterprise level organization with thousands of contacts/clients it can get rather pricey.

Review Source

Tanaya R.  
Executive Assistant  
Retail  
Used the software for: 2+ years

### "Love HubSpot!"

August 26, 2025

5.0

Since we began using HubSpot, I have had so much support through their team, their videos, their frequently ask questions tool. You can get through so much with your team and contacts to continue to grow your business.

Pros

HubSpot is user friendly with amazing customer support. This is a wonderful platform to use for teams who can market their services via email, help with lead generation, and task management to keep everyone on the same page.

Cons

There are not too many times that I can think of. One thing to note is that you need to pay attention to the tear that you purchased so that you know all that you have access to.

Review Source

MM

Michele M.  
Team Coordinator  
Telecommunications  
Used the software for: 2+ years

### "HubSpot CRM 2025 Review"

August 29, 2025

5.0

Pros

HubSpot CRM allows me to manage contacts and close deals rapidly in one single space. Email marketing tools on the other hand help attract customers.

Cons

I do not have any specific aspect that I face when using HubSpot CRM on my end - it is the leading Customer Relationship Management tool so far.

Review Source

VR

Verified Reviewer  
Account Executive  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "Account Executive"

January 27, 2026

5.0

Overall, my experience with HubSpot CRM was positive. It was easy to use, helped keep things organized, and worked well for day-to-day CRM needs. While some features felt a bit limited without upgrades, it still did a solid job for managing contacts and deals.

Pros

I liked how easy HubSpot CRM was to use. Everything felt pretty intuitive, and it didn’t take much time to get set up or find what I needed. It was nice having contacts, deals, and notes all in one place without feeling overwhelming.

Cons

I didn’t love how limited some features felt unless you upgraded. A few things I wanted to do required jumping to paid plans, which could get a little frustrating over time.

Review Source

Rosemary N.  
Business executive  
Financial Services  
Used the software for: 1-2 years

### "Experience with husSpot Crm"

February 19, 2026

5.0

I have had a very good experience with hubspot crm it has helped me manage my leads effectively, track customer feedbacks and made it ease to interact with clients hence growth and better performance

Pros

It's a bit complex for understanding if you not a fast learner, the user interface sometimes langs in that you not able to navigate through.

Cons

.The ease of lead generation and create a good sales force. Also improved customer support and engagements

Review Source

Brittni Harpole C.  
Customer Service Representative  
Machinery  
Used the software for: 2+ years

### "HubSpot CRM is an ultimate companion for success in customer services delivery."

April 15, 2025

5.0

I have had a remarkable experience working with HubSpot CRM and it has made my work as a customer service representative become a breeze. HubSpot CRM allows me and my teammates to interact effortlessly with our customers making it easy to offer them all the services they need. We have made a huge step towards building a stronger work relationship with our customers through HubSpot CRM.

Pros

I like the available customer engagement tools especially the live chatting tool which makes it possible to share updates with customers quickly. HubSpot CRM has a clean user interface that is easy to learn and straightforward to navigate through. I had an easy time onboarding to HubSpot CRM since no technical skills are needed to be able to use it. HubSpot CRM offers well documented performance reports which help us make precise decisions on how to improve our customer services. It also has powerful data safety features which offers a secure space for keeping customers data and information.

Cons

I have not found any part of HubSpot CRM that does not work perfectly. All its aspects are fulfilling and always meets their purpose.

Review Source

Hannah K.  
Vice President  
Marketing and Advertising  
Used the software for: 2+ years

### "Best Lead Tracking CRM!"

December 31, 2025

4.0

Pros

Sharing and tracking a lead pipeline across our team is very easy with HubSpot. The follow up reminders have also been quite useful for our team.

Cons

I find it is difficult to integrate with other platforms, and somewhat difficult to navigate. The UI is not as intuitive as other CRM's.

Review Source

VR

Verified Reviewer  
COO  
Computer Software  
Used the software for: 2+ years

### "Great CRM With Strong Support, but Marketing Tools Get Pricey"

December 23, 2025

4.0

Overall, HubSpot is an excellent CRM with dependable support and solid day-to-day tools. It’s great value on the service side, but the marketing add-ons can push the budget higher than expected.

Pros

Affordable and effective for CRM and support. The tools are easy to use, and HubSpot’s support team has always been helpful and responsive.

Cons

Marketing features can get expensive quickly, especially as you scale or need more advanced capabilities.

Review Source

CC

Chad C.  
District Manager  
Oil & Energy  
Used the software for: 2+ years

### "HubSpot CRM is mastery tool that help treat customers with utmost interactions that they deserve."

March 5, 2025

5.0

HubSpot CRM has offered us a solid experience in interacting with our customers allowing us to build up our relationships with each and every one of them. It has also made it possible for us to personalize our customer interactions in order to meet their individual needs. HubSpot CRM has offered us a marvelous way to manage all customers data and contacts.

Pros

HubSpot CRM provides the most efficient customer engagement tools like live chats which help us interact freely with customers. Its reporting tool provide very useful performance insights that help us improve our customer engagements. HubSpot CRM has live dashboards that makes it easy to monitor how all our engagements are progressing in real time. Its chat automations help us to speed up our responses to customer requests.

Cons

We find nothing to dislike about HubSpot CRM. There has been no complaints since all features works flawlessly.

Review Source

NW

Nancy W.  
Customer Care Representative  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "Streamlining services through strengthened customer relationships. "

June 2, 2025

5.0

It is a great experience where management if customer relationship has become easy and very fulfilling. Scheduling online meetings and directly engaging clients on one on one. Perfect surveys and calender management.

Pros

It is a self service application and very flexible working on cloud. Maintains customer services by providing an easy engagement channel. Easy schedule planning and follow up reminders. Teamwork projects management and progress tracking.

Cons

It is totally satisfying on the basic use i have it for nothing complex in features and usability in overall.

Review Source

Atalay C.  
Senior Manager, Paid Social and SEM  
Marketing and Advertising  
Used the software for: 2+ years

### "All the necessary technical features in one place - no third-party tools needed"

August 24, 2025

4.0

Pros

My favorite feature is its direct integration with paid platforms. Using CRM data on paid platforms is critical for ROAS. Automatic transfer of leads to Hubspot is also a good feature that is of great importance. Ease of use and simplicity of interface.

Cons

Prices increase depending on scaling and can be expensive compared to its competitors, which is the only feature I don't like.

Review Source

LF

Luis F.  
Sales Development Rep  
Staffing and Recruiting  
Used the software for: 2+ years

### "HubSpot CRM"

June 24, 2025

5.0

The built-in automation, email tracking, and integration with marketing tools help streamline workflows and improve team efficiency. While some advanced features require higher-tier plans, the core CRM functionality is robust and well-suited for both small teams and growing organizations.

Pros

It’s simple to get started, even for teams without deep technical expertise. The real-time visibility into the sales pipeline, automatic activity tracking, and seamless integration with marketing tools make it especially effective for aligning sales and marketing efforts.

Cons

What I liked least about HubSpot CRM is that some of the more advanced features—such as custom reporting, granular permissions, and complex automation—are locked behind higher-tier plans.

Review Source

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