---
title: "Page 97 | HubSpot CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Page 97 - Is HubSpot CRM the right CRM solution for you? Explore 4491 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/152373/HubSpot-CRM/reviews/?page=97"
page_type: "reviews"
language: "en"
publication_date: "2026-10-19"
---

HubSpot CRM

4.5 (4491)

[View alternatives](https://www.capterra.com/p/152373/HubSpot-CRM/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated October 19th, 2026

# Page 97 - Reviews of HubSpot CRM

## Showing most helpful reviews

Showing 2401-2425 of 4491 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

JM

Juan M.  
Operations Supervisor  
Outsourcing/Offshoring  
Used the software for: 6-12 months

### "Hubspot a Great CRM"

November 22, 2023

4.0

Overall, a great CRM and tracking app option, the Hubspot ecosystem is amazing and easy to understand.

Pros

What I like most about Hubspot is that it teaches you and gives you the possibility to use it in a very practical way.

Cons

So far, I haven't had any problems with the platform or its applications.

Review Source

SK

Sunil K.  
Manager  
Consumer Goods  
Used the software for: 1-2 years

### "Great CRM for SMB"

December 11, 2021

5.0

Pros

If you are on a budget or a startup looking for a fully functional CRM with loaded marketing features, HobSpot won’t disappoint you.

Cons

I tried to use the email marketing feature but prefer to stick with Mailchimp.

Review Source

AH

Amy H.  
VP of Agent Enablement & Marketing  
Telecommunications  
Used the software for: 2+ years

### "HS Feedback"

May 10, 2019

3.0

We can capture clients, offer a tool to our reps, and have some data for marketing campaigns.

Pros

It is versatile and is easy to rollout to my team.

Cons

There have been changes to views so that the initial drivers for adoption to guide content and view what visitors to the website are seeing have been greatly diminished.

Review Source

VR

Verified Reviewer  
Director of Product and Onboarding  
Hospital & Health Care  
Used the software for: 6-12 months

### "Robust CRM which easily integrates with other tools"

December 15, 2023

5.0

Pros

It integrates easily with our operations tools and we can transfer the selected data, look at the archives, etc.

Cons

A bit pricy as we start using more functionalities and adding people

Review Source

VR

Verified Reviewer  
Director of Marketing  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Easy to use, very customizable, great support"

October 22, 2019

5.0

It's easy to use, easy to train others how to use, and easy to integrate.

Pros

It's intuitive and easy to learn how to use. It's also incredibly customizable - setting up a net new integration with a third-party vendor was practically painless.

Cons

Their email creation tool is great, however, it can't import custom fonts to help keep messages aligned with branding.

Alternatives considered

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

Reason for choosing HubSpot CRM

Price, interface, integration, and customizing fields.

Review Source

AM

Alex M.  
Selection Manager & Community Lead  
E-Learning  
Used the software for: Less than 6 months

### "A complete tool for startups"

October 3, 2019

3.0

Great CRM tool for startups! Get our communications, data, and operations needs all into one tool that is used across the company. Great integrations tech-wise with our product.

Pros

It helped us streamline processes gaining time and resources efficiency and mainly gain control over impact and performance data.

Cons

From the operational side, this manifests in a big blocker for using it more. The automation and segmenting contacts (like attribute tags) are not always the most intuitive to use and I'm sure we're not exploring it to the level we could! The chat option for support was a bit disappoint (we used to use Crisp before), since we faced many bugs and limitations (language, agent assignation, changing the contact name wrongly, etc), this is still a challenge today.

Reason for choosing HubSpot CRM

This was our first CRM tool, we did benchmark but though HS would congregate more of our needs, as a tool that integrated several areas of our operation suppor-crm-marketing-impact data.

Review Source

SS

Samim S.  
Sr Marketing Manager  
Apparel & Fashion  
Used the software for: 6-12 months

### "Best tool for lead management"

July 17, 2019

4.0

We are basically using HubSpot for our lead generating campaigns from Facebook and we found this very good platform to handle and nurture leads. Through an integration we directly push lead information such as name, email id, phone, address into HubSpot crm and then manage those leads from there. We also use HusbSpot meeting links to schedule appointments and we can create many meeting links for different verticals. We also have a drip email campaign going on to filter high intent leads.

Pros

\- Easy integration option. - Online calendar to schedule appointments. - Easy workflow. - Drip email campaigns. - Integration with other tools such as Facebook.

Cons

\- Other than high cost everything seems ok with this.

Review Source

Enaan F.  
Digital Marketing Specialist  
Information Technology and Services  
Used the software for: I used a free trial

### "Free CRM software for small businesses"

June 19, 2022

4.0

I am very pleased with Hubspot's free version give a positive impact in enhancing our business.

Pros

Is is the perfect tool for sales teams looking to better manage their pipeline. With its easy-to-use import feature, anyone can quickly and easily connect with contacts located all around the world. Additionally, HubSpot CRM makes it simple to send out targeted emails to our most qualified prospects.

Cons

The most difficult thing will be getting the team to grasp the full depth and functionality of the app.

Review Source

MH

Marjolijn H.  
Client Relations Manager  
Luxury Goods & Jewelry  
Used the software for: 1-2 years

### "Makes 'client relations management' life easier"

June 18, 2020

5.0

Documenting customer journeys as in our business we have multiple touch points and keep in regular contact with our clients. Tasks are easy to plan, contacts easy to maintain, list to make for bigger picture.

Pros

Love how I can customize my dashboard, my contacts. My favorite feature is the Email Templates I can create.

Cons

I'd love to be able to better search within all the tutorials, there are so many of them, it's hard to understand which ones is the right one for me for certain topics.

Review Source

SS

Steven S.  
Sales Consultant  
  
Used the software for: 1-2 years

### "It took some time to get things set up, but support was great to works with us to customize"

February 8, 2018

5.0

Pros

I love the ease of use in tracking lead flow, contacts, deals, and companies I am working with. It is easy to import data as well, and there are some great features when adding that will repopulate certain details that might already be available. This makes it easy to add information.

Cons

Without paying more, sometimes there is a limit to pipelines that can be created. Since we have multiple teams using the software, there has been a need for numerous pipelines so the limitation has kept us from adding some pipelines that could be helpful to certain teams. We could upgrade to add more, but it doesn't make sense at this point.

Review Source

PC

Patrik C.  
Director of Organic Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "Highly customizable, worth it if you use all features"

February 13, 2023

4.0

Pros

It is highly customizable, which can be a pro and a con.

Cons

It seems to be more than what the average small business may need. There is an overwhelming number of options overall

Review Source

VR

Verified Reviewer  
COO  
Management Consulting  
Used the software for: 6-12 months

### "User and Fan"

October 9, 2018

4.0

A smooth and easy experience.

Pros

ease of use, simple to navigate, very intuitive

Cons

pulling reports exactly how I would like, the link when added to my laptop slows and blocks some email functionality making it unusable.

Review Source

KL

Kyle L.  
Sales Rep  
Hospital & Health Care  
Used the software for: 6-12 months

### "Once you get the hang of it, you just want to keep using it."

December 18, 2019

5.0

It has helped us look at our data and the ways we pitch and develop relationships with prospects and customers.

Pros

So many possibilities, so many uses and so many positives. I know there's still a lot more to learn too which is a very good sign.

Cons

I guess at the start of using the software, users will learn quick if there were tips flashing when you initially start using it in the different areas of the app.

Alternatives considered

[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Reason for choosing HubSpot CRM

Easier to use.

Review Source

Derek I.  
vCIO & Founder  
Information Technology and Services  
Used the software for: 6-12 months

### "HubSpot Free CRM"

September 21, 2018

5.0

I needed a CRM for my startup and it fit the bill perfectly! Highly recommend it to everyone and do!

Pros

Can't beat FREE and if you are a veteran then: https://www.hubspot.com/veterans

Cons

As a partner I cannot send folks referral links.

Review Source

Tomasz C.  
Professional Photographer  
Photography  
Used the software for: 6-12 months

### "Must have for a serious business"

April 30, 2019

5.0

Pros

Hubspot is a great piece of software, starting with the free CRM module, helping growth your business.

Cons

Sometimes too complicated for the beginners, but with great customer support and even better tutorials!

Review Source

AP

Alena P.  
Data Analist  
Financial Services  
Used the software for: 2+ years

### "Good way to log sales activities"

May 5, 2022

5.0

Pros

HubSpot gives you the way to store sales activity in relational data base

Cons

Pretty steep curve to learn how to work with HubSpot

Review Source

MT

Mary T.  
Director of Communications  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Can be a great CRM if it fits your needs"

October 21, 2019

3.0

When I am dealing with many clients and lots of perspective sales it is a good way to keep track of things and remind me to keep up and contact my clients.

Pros

This came free with our google business email purchase. It seemed like a good option to link with our business email as we work in sales of our program. The integrations were a nice feature and linked right with the emails I was writing and receiving on gmail. I was able to easily add new contacts to the CRM from an email or import a sales template into an email I was writing.

Cons

To make this software really work for you I feel like you have to have a decent amount of info on your prospective clients. We are not that fortunate and usually just have a first name, last name, and email. It became confusing to keep track of clients and really get the most out of the software so I tended not to use the software as much as I wanted to.

Review Source

Tamara B.  
Primary Teacher  
Internet  
Used the software for: Less than 6 months

### "CRM and marketing automation for medium businesses"

August 24, 2019

5.0

I worked for a company that wanted to set up an automated marketing campaign. They decided to use HubSpot, so I had to setup a landing page with a proper call-to-action. Customers who submitted their email address entered the funnel we set up on HubSpot. Every step let us decide how to manage further contacts, depending on the choices that customers would have made. For example, after the first contact, a customer was asked to join a mailing list to receive a newsletter or require further info on our products. We created an email with an offer for those who just wanted to join the mailing list, to be sent periodically, while we handled directly those who wanted infos. This was our first simple use of HubSpot CRM, and we became smarter with it as we continue to use it: HubSpot has a complete set of analytics to understand the data you receive from your marketing campaign, so you can refine your strategy over and over.

Pros

HubSpot lets you set up a marketing campaign with tons of options.

Cons

It takes some time to learn how to use it correctly, you can do so many things that you can get confused. You need to have a clear focus before starting.

Review Source

Fayssal J.  
CEO  
  
Used the software for: 2+ years

### "The greatest sales tool we use, very smart, easy to use and completely free. Thank you Hubspot !"

December 15, 2017

4.0

It is a great sales tool.

Pros

Deal management, Drag and Drop, Sidekick, Mobile apps, Customizing views, Gmail integration, Templates and Scheduling

Cons

02 way email synchronization, Advanced Lead Qualidfication/Scoring, Phone integration is too expensive.

Review Source

AF

Ali F.  
NOC Manager  
Telecommunications  
Used the software for: 6-12 months

### "CRM Review"

July 8, 2023

4.0

Our company chose Hubspot after extensive search about similar platforms and the experience has been perfect for sales and technical managers

Pros

As a NOC engineer that manage technical accounts, client management made it much easier to deal with accounts

Cons

The interface could be made simpler and easier to work with when introducing it to a beginner.

Review Source

VR

Verified Reviewer  
Senior Engineer  
Telecommunications  
Used the software for: 6-12 months

### "Excellent Software for learning"

December 18, 2018

5.0

Pros

Easy to use and track online activity going on at our page. They offering free courses which is helpful in learning new skills. Training staff is skilled.

Cons

Bit expensive as number of customers increases.

Review Source

BL

Brett L.  
Co Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Hubspot - Top spot for business"

March 8, 2019

5.0

I use Hubspot CRM for every part of my customer engagement journey as well as to on-board new customers too.

Pros

As a small business I can do everything I need to inside Hubspot to stage engaged with my customers (and even more).

Cons

The Mobile App is not great - I would love better experience on my phone/tablet

Review Source

RF

Romy F.  
Senior Digital Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Make Marketing easier with an All-In-One-Tool"

July 25, 2017

5.0

We can easily measure our ROI and learn a lot about our customers/contacts. And we save a lot of time because of Marketing Automation.

Pros

There is a lot to like on HubSpot. You can find nearly everything inside the tool, from Marketing Automation to reports. But I really like most the opportunity to change immediately everything on our website - I don't need an IT admin.

Cons

You really need a lot of time to get common with the tool. But it's worth the trouble. No other tool can give your more data in one.

Review Source

MW

Manfred W.  
Translator/manager  
Translation and Localization  
Used the software for: 1-2 years

### "CRM should be more intuitive"

February 8, 2021

3.0

HubSpot CRM is a beginner software for Customer Management.

Pros

It is easy to deploy and does the job, although it is very rudimentar. It does interact easily with my other tools.

Cons

Its interaction with my other tools is to agressive and not easy to set up. The price is also not as good as it could be.

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Reason for choosing HubSpot CRM

It looked to be easier to use.

Review Source

RB

Rainer B.  
Data Analyst  
Computer Software  
Used the software for: 1-2 years

### "Hubspot review"

March 30, 2021

5.0

This CRM truly helps with lead nurturing and all other things marketing. From an inbound perspective, it is phenomenal.

Pros

It was made thinking from a marketing perspective, where leads can be qualified and handled based on their source.

Cons

The set up and integration process was lenghty, though we received support from the Hubspot team at all times.

Review Source

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