# Page 19 | HubSpot CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 19 - Is HubSpot CRM the right Construction CRM solution for you? Explore 4451 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/152373/HubSpot-CRM/reviews

---

HubSpot CRM

4.5 (4451)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 7th, 2026

# Page 19 - Reviews of HubSpot CRM

## Showing most helpful reviews

Showing 451-475 of 4451 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Manager- Marketing  
Computer Software  
Used the software for: 2+ years

### "Hubspot CRM- The OG of all the CRMs! "

March 19, 2022

4.0

Pros

The all-in-one CRM software which helps us streamline our marketing activities on a singe platform. Though there are many likeable features but let me list top 3 features which are game changer, according to me: 1) Lead workflow: We can actually set up the whole lead handling process on the hubspot platform. It makes SDRs life really easy when it comes to tracking leads activity and addressing it. 2) Email Campaigns: You can actually make landing pages and schedule Email campaigns easily. 3) Dashboards and Analytics: Intuitive dashboards can give you an overview of every success metrics and help you in optimizing the same going forward.

Cons

1) Price: It takes a huge chunk from our marketing budget. Once you go ahead and scale up, this platform will be slightly pricey! 2)Too many features: This can act as a devil. There are features which are actually not needed on our part or there are tools which can do that task better than Hubspot Platform. No point in paying for them. 3) Complicated workflows are very hard to implement. Templates are not easy to modify (Personal viewpoint!)

Review Source

VR

Verified Reviewer  
Marketing Technologist  
Computer Software  
Used the software for: 2+ years

### "Easy, adaptable and scalable"

February 10, 2021

4.0

Overall love it. I have used various CRM's (Sales Force, Netsuite, ActiveCampaign, Piper Drive and Cooper) and hands down I love HubSpot the best.

Pros

Bottom line it can work for a solopreneur all the way to a global enterprise. The ability for it to scale with you as your business grows is a big plus. Don't all CRM's do this? Some do but the difference with HubSpot CRM is it is made simple and built in away that you can use it out of the box without overwhelm but can also scale it to complex scenarios that work for your organization. Many CRM's I personally find are too complex initially and don't enable the user to get the most out of the features they should be using. As my title says "easy, adaptable and scale." HubSpot delivers on these and are the key aspects of what I like the most about the software.

Cons

Let's be clear there is no perfect product out there and they all have their pros and cons. Some of least favorite parts about HubSpot CRM: - Contacts vs. Company data and not being able to sync information across all properties (I have written many complex workflows to try and solve for this its just a lot of work and you have extra properties that don't make sense to have). - Not being able to sync data to a dropdown property from a single-text field or vice versa. Here is an example you have an individual that you don't know there Country. You have set up the country property to be a dropdown to use in forms on your site to keep it clean and the naming accurate as you can pull in HubSpot preloaded country list. An individual comes into your database where you don't know the individuals country but based on their domain HubSpot populates their company country. You can cross reference this with the IP country code as well. You can't copy the Company country to the Contact country because they are not the same property type. You go to create a list of contacts from the United States and it becomes a difficult process to keep up to date. The easiest solution is export import which shouldn't be the solution. - Opt-in and subscriptions for GDPR is a little clunky and could use more work for simplicity

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[NetSuite](https://www.capterra.com/p/135757/NetSuite/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)

Reason for choosing HubSpot CRM

We choose HubSpot for the full ecosystem and scalability. We purchased it as a small company and moved our website, marketing and sales software and CRM to HubSpot to have all the tools integrated effectively. The thing to remember is this might cost more in visible dollars spent but once you start spending significant man hours integrating and connecting more systems the time and resources add up for that.

Switched from

[NetSuite](https://www.capterra.com/p/135757/NetSuite/)

Clunky and didn't integrate well with our marketing and sales processes connected to our website.

Review Source

Marianela F.  
Water Treatment Consultant  
Chemicals  
Used the software for: 2+ years

### "Integrate and increase marketing efforts with HubSpot CRM."

November 19, 2022

5.0

HubSpot's tools and functionalities allow us to easily manage and execute our daily tasks since it has a very friendly interface, including managing emails to potential clients, making calls and scheduling meetings, that is, it covers the complete cycle generation of new clients, in addition to centralizing the information, which can be shared with the organization.

Pros

HubSpot CRM is a very intuitive tool, so we don't need to invest too much time, which makes it very effective and with a low learning curve. In this way we focus on the planning to land our strategy, the configuration to carry out the imports and customization of the CRM, the launch of our marketing campaigns and finally the monitoring of the results and definitions of the next plans.

Cons

As a result of the implementation of marketing strategies, we can bring qualified traffic to our pages, it also allows us to create or import ad campaigns on social networks and finally send email campaigns and record all monitoring in our database. On the other hand, HubSpot CRM has an interesting roadmap since it is continually being released with new features or integrations.

Review Source

Yann I.  
Consultant  
Online Media  
Used the software for: 1-2 years

### "A solid tool to get started with CRM"

April 29, 2021

4.0

Using HubSpot CRM in my business has been crucial because it has enabled me to have a better understanding of what's happening. There's a database of contacts I can nurture, a sales pipeline that shows me what's happening and tasks that make sure that no more leads fall through the cracks and that no more deal opportunities are lost because they aren't being pursued. I highly recommend HubSpot CRM to someone who's just getting started with Customer Relationship Management or even a small business owner that want to leverage a sale to manage leads and the sales pipeline and who wants to do so on a shoestring budget (since the tool is mostly free).

Pros

I really liked the fact that HubSpot CRM is relatively easy to use. The navigation between its different sections and features is smooth. The sales pipeline section lets you visualize what's happening at each of your stage pipeline, while sale forecasting shows you how much you'd be making if you were to close X deals. Plus, there's the smartphone app: an excellent way to keep track of things and carry out tasks even when you're on the go.

Cons

The main con of HubSpot CRM, which is also true to other "freemium" tools, is the fact that certain features are only available in the paid plan(s). That's not an issue itself but the fact that the paid plans don't cost $10 or so each month but much more than that, may lead a user facing the question 'Do I want to invest that kind of money or should I look for a more inexpensive option?'

Alternatives considered

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

Review Source

VR

Verified Reviewer  
Photographer  
Design  
Used the software for: 1-2 years

### "A useful and easy to use CRM"

July 9, 2023

4.0

I use the CRM to manage contacts for my freelance photography business. It is helpful for logging contacts and managing follow up, marketing etc.

Pros

I find that overall, the CRM is easy to use, does what I need, and does it in a manner that doesn't require many levels of menus or configuration. I also like how it integrates with all of HubSpot's other tools and is easy to export to other services.

Cons

I wish the email tracking was a little easier to view without having to navigate to the specific contact's information.

Switched from

[Basecamp](https://www.capterra.com/p/56808/Basecamp/)

I liked the dedicated CRM and the integration with HubSpot tools, many for free.

Review Source

Maurice H.  
Marketeer  
Marketing and Advertising  
Used the software for: 2+ years

### "Hubspot CRM offers the most complete free Customer software for startups and professionals!"

December 5, 2022

5.0

After you get used to the workflow of Hubspot, it is a breeze to use. Contacting new clients and adding them to Hubspot in no time becomes second nature. I also have Hubspot open during a Zoom call. I add some notes that I want to discuss, and report the full call just after we closed the call.I can then directly send an email with all the details to the other party.

Pros

The ease of use and many features that Hubspot CRM offers. Especially considering it is free software!I have tried out a few paid variants online, but I still fallback to Hubspot.That is saying something!

Cons

This might sound weird, but sometimes the options are just to many. In my opinion, a solid and simple workflow helps with productivity. With Hubspot, you often have too many options for your needs. Not a huge problem, but I noticed that a few of my clients (including me in the beginning) where overwhelmed with all the features it offers.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

Reason for choosing HubSpot CRM

The amount of features Hubspot offers has not been beaten by any other software.And, it is free!

Switched from

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

A combination of the pricing and lack of features in Zoho.Hubspot still has the most complete platform, and once you get used to its workflow, it becomes a valuable toolbox.

Review Source

SKM

Sharry Karisa M.  
Founder  
Education Management  
Used the software for: 1-2 years

### "The Apple of CRMs"

November 24, 2021

5.0

HubSpot CRM is amazingly appropriate for independent companies with no CRM organization experience, or those with people who have CRM organization as just a single aspect of their responsibilities obligations. As a previous Salesforce Admin, I do miss the customization accessible in Salesforce - something unimaginably accommodating when it came to various groups requiring distinctive data perceivability. I likewise wish HubSpot CRM's stage-explicit fields were more apparent, or that there was a method for setting the Deal data segment as the essential view rather than notes and exercises. HubSpot CRM is extraordinarily easy to use for sales reps who need to fly all through the framework rapidly (we as a whole know they're not living in the framework like administrators can).

Pros

Following exercises. Regardless of whether it's an outbound/inbound call or email - HubSpot CRM tracks it, and it's logged. Detailing. The custom dashboard is custom-made to show our KPIs and income objectives, showing our advancement on where we're at for the afternoon, week, quarter, and year. This isn't actually an element yet HubSpot CRM has a kickass client care group. At the point when we have issues, we can live talk with a help rep or contact our client achievement supervisor. We can generally find the solutions we're searching for. They are continually enhancing and trying out new highlights, and they are a magnificent group to work with.

Cons

Portable App is restricted. Doesn't give admittance to Service where tickets are put away. Preparing and Self-Service can be improved. Observing answers isn't generally instinctive or simple. More prominent adaptability in making extraordinary properties, some like Lifecycle Stage are secured. Might want to make some special properties that utilization our phrasings.

Review Source

Kanad M.  
Sales operations analyst  
Information Technology and Services  
Used the software for: 1-2 years

### "Easiest CRM system to establish and implement"

October 28, 2021

5.0

Pros

Ease of use. Most of the tasks are drag and drop in nature which makes it easy to install, update the database, build reports and dashboards.

Cons

Not much. It's a very neat and useful application to manage the sales interactions of our team, especially since we have very few sales executives that are a part of the sales team in our organization.

Alternatives considered

[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Reason for choosing HubSpot CRM

Mainly due to its low cost, but also because it is easier to implement as a system compared to salesforce.

Review Source

TR

Tony R.  
Director & Founder  
Computer Networking  
Used the software for: 2+ years

### "A different approach to CRM"

March 6, 2021

4.0

The platform is very comprehensive, some features are free and some are chargeable. Take a good look at the tutorials and discover what you really need.

Pros

The pricing is excellent. We use it mainly to track web hits and who was hitting our website, I have used Lead Forensics in the past and this is as good if not better and it comes for free. Exporting data is really easy in CSV format and its easy to import data too, simple mapping of csv fields to hubspot data labels is very intiuitive.

Cons

I found it quite hard to work between the different modules, it seems a bit disjointed but you need to spend time using the help features and tutorials. I also found that the more interesting pieces were chargeable at extra cost, so go in with your eyes wide open and spend time to discuss what you really need/want.

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Reason for choosing HubSpot CRM

Pricing was a key factor.

Review Source

Juan M.  
Growth marketer  
Marketing and Advertising  
Used the software for: 2+ years

### "The go-to-CRM for startups growing from small to medium fast"

September 17, 2021

5.0

An exceptional CRM. There is a reason why it stands out as the leading CRM tool for SMBs. Value for money can get a little expensive. However, it probes worthy after using the extensive suite of features.

Pros

Hubspot is effortless to set up and intuitive to use. It counts with a vast array of features although it doesn't get overly complicated. Its B2B library is extensive and you can find plentiful resources to learn about B2B sales and marketing

Cons

I wished its automation and reporting tools were more developed. The workflow feature does provide automation capabilities, however after entering into some depth, it eventually falls short.

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Reason for choosing HubSpot CRM

Hubspot was cheaper

Switched from

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

Hubspot was more known. It integrated better with Google suite

Review Source

LC

Laci C.  
Project Manager  
Internet  
Used the software for: 1-2 years

### "An Overly Honest Review"

October 3, 2019

4.0

Overall, Hubspot is an incredible software with more to offer than I originally thought possible in one system. While there's a lot of room for improvement, they make weekly updates to software. It's continually growing and getting better and it was already very impressive. I have become the cheerleader in my company for Hubspot and if they were a football team, they'd be the team that consistently beats their more talented rivals but doesn't always score against the easy wins. It's frustrating but knowing their talent and that they're truly better than that, you realize that they'll figure it out sooner or later. Go team, go!

Pros

I like the overall ease of use within Hubspot. Tasks like building a landing page or setting up an automation workflow are not longer complicated pieces of code. They're truly user friendly to build, change, and report on. There are so many resources to help you if you do get stuck on anything. Between the blogs, learning academy, ask the community, and actual support... you can find the answer to any question. Sometimes the answer is simply that it cannot be done and then you're prompted to leave your idea in the community to vote on. This feature is another one that I appreciate a lot as we've been told that the communities top voted ideas are the ones the engineers work to bring to light first. If this is true or not is unknown by me, but I do greatly like the idea.

Cons

Hubspot is a wonderful software however, the worst headache a user will have is Hubspot missing many key and often basic features regardless of the level you purchase. They simply don't exist. A couple examples, you cannot schedule reoccurring tasks. This means if you have daily Tasks that you want to add to your Task Queues (another absolute favorite feature) you will have to manually add each daily task. Tasks also don't sync to your Google Calendar. The Conversation Inbox is their most limited feature in my opinion. This is meant to serve as your email system however there are so many holes in it that we were not able to navigate away from our existing email platform. You cannot have folders or multiple inboxes in the same view unless they are the default folders. You cannot make your own at this time. You have to manually add your signature if you are working from the inbox but it will automatically populate if you are working from a contact's page. Hubspot form submission notifications come into your separate email platform visually appealing and easy to read, however this email does not show up on the contacts timeline but instead the information gather is presented in a hard to find expandable note that is not user friendly. More so that pretty Hubspot email does come into Hubspot, it just gets automatically marked as spam due to Hubspots none-changeable rule that anything coming from noreply@Hubspot.com gets marked as spam.

Review Source

DO

Dawn O.  
International Sales and Export  
Construction  
Used the software for: 6-12 months

### "Hubspot CRM - absolute gamechanger for me!"

December 15, 2023

5.0

So far my overall experience has been positive, the entire team has moved onto Hubspot seamlessly and it is so easy to use and navigate which has really helped get everyone on board for using it. Highly recommended

Pros

The ease of finding contacts and being able to see customer/business interactions. The pipeline is a dream and makes my life so much easier allowing me to find specific deals really quickly. The data logging is incredible and the ability to email straight out of Hubspot is great - it just makes life so much easier and streamlined!

Cons

Sometimes it says I can't auto log an email from outlook as I'm not logged into Hubspot when I am, but even so the email still logs so not really a bad thing but little bit of an irk

Switched from

[Sage CRM](https://www.capterra.com/p/227247/Sage-CRM/)

Needed a platform to integrate all merge with our new \[sensitive content hidden\] and other acquisitions and this ticked the boxes

Review Source

CB

Christian B.  
Manager Partnerships  
Information Technology and Services  
Used the software for: 2+ years

### "Hubspot CRM"

June 23, 2022

5.0

Great CRM for companies of various sizes. Specifically useful for outbound and inbound sales campaigns and marketing focused teams. Could be improved on the sales operations side though if you are looking for complex reporting

Pros

The ability to pin notes and comments to account or contact views is extremely helpful for remote workers and collaboration. Also the ability to comment with internal team members was something I used often as a remote worker. Customization and user friendliness make it a great CRM for any size company.

Cons

The deals and opportunity tracking is a bit clunky at times. Not the best tool for complex reporting on sales pipelines and opportunities. Over abundance of features and customization make standardization more difficult from an admin perspective.

Reason for choosing HubSpot CRM

Cost. Ease of use. Ability to track complex marketing campaigns.

Review Source

BM

Bryce M.  
Marketing Director  
Media Production  
Used the software for: 1-2 years

### "Free Version is great, but when you pay you really pay"

June 28, 2022

4.0

Pros

I got the starter pack for all, CSM, Marketing, Sales, etc. for a low price but you pay out the nose for marketing contacts and the value added isn't actually a whole lot. You could use an emailing service like ConstantContact or even a cold email service and get better value for monthly cost for marketing contacts.

Cons

I originally set it up to be an all-in-one location for all my contact management but that hasn't been the case, though it HAS replaced A LOT of my platforms, it still hasn't yet replaced Monday.com. Also, there isn't an easy way yo separate out the CRM, like compartmentalize people who are receiving marketing compared to clients that are specifically sales. This means having two HubSpot accounts, one for marketing and one for sales and it's just a hastle. If they only made a user-level experience where you could effectively hide all the marketing contacts from sales until they become sales contacts, it would fix the issue. The main thing we use Monday for is because it's a light platform we can push all our sales cycles through for task management. Where as HubSpot still has a poor sales pipeline management system with updates that should have been done YEARS ago. I've seen people complaining about the "NEW DEAL" tag with all new sales deals since 2018 and it's still there! Crazy to me this pipeline system need aa revamp and it's not getting enough attention

Alternatives considered

[monday.com](https://www.capterra.com/p/147657/monday-com/)

Reason for choosing HubSpot CRM

Ease of use, contact updating is easy and their support is great.

Switched from

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[monday.com](https://www.capterra.com/p/147657/monday-com/)

HubSpot seemed to be an all-in-one solution, but didn't pan out that way. Though it definitely replaced Pipedrive, couldn't replace Monday.

Review Source

BC

Brian C.  
Founder  
E-Learning  
Used the software for: 2+ years

### "So good I tell everyone about it!!!"

March 19, 2026

5.0

We are super impressed with everthing Hubspot has to offer and it is almost the foundations of our Sales, Marketing & Admin functions.

Pros

We pride ourselves on running seamless operations, and HubSpot supports this exceptionally well. As a small business, we use it to sit behind our marketing campaigns, website CTAs, and CRM, bringing everything together in one place. Investing the time to set it up properly from the start makes a huge difference; it genuinely feels like having two extra members of staff. The newer features they’ve introduced are a welcome addition and continue to enhance the platform.

Cons

It's tough to find anything bad to write about, I continue to champion it to other business owners and we really feel like we have maximised it's outputs in every way.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

We switched as we had used HS in a previous business, there is no comparison and for us we needed software that could grow and grow with us.

Review Source

Eric R. B.  
Chief Product Officer  
Computer Software  
Used the software for: 2+ years

### "HubSpot CRM is excellent but they are modulizing features out, making it less powerful"

May 11, 2021

4.0

I've brought HubSpot CRM to four different companies so far, but I am getting frustrated about how often HubSpot keeps trying to remove functionality and making me pay for this and that over and over to use basic functionality should not cost more.

Pros

HubSpot is excellent for small companies, especially if you can get the startup discount for 90% off for your first year. The system has a lot of power and plugs pleasantly into a lot of the coolest, best products (gmail, Slack). The system's Contacts and Companies systems are well-done and extend pleasantly into other parts of the platform.

Cons

HubSpot needs to stop removing features and putting them into new licenses that cost more money. I realize they need to make money but they're turning it into this nickel-and-dime situation that makes the system more complicated. It's starting to feel like a bloated mess like Saleforce. I think someone nimble is going to come in and outdo them if they aren't careful.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Agile CRM](https://www.capterra.com/p/135148/Agile-CRM/)[NetSuite](https://www.capterra.com/p/135757/NetSuite/)[SuiteDash](https://www.capterra.com/p/154949/SuiteDash/)[SugarCRM](https://www.capterra.com/p/231638/SugarCRM/)

Reason for choosing HubSpot CRM

The feature set was stronger and we were approved for the startup discount.

Switched from

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

HubSpot was cheaper and was more approachable than the customization nightmare that is Salesforce.com.

Review Source

DB

Dan B.  
business development  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "Excellent CRM, vital for any sales/marketing team"

May 21, 2021

5.0

Information is linked perfectly, you can easily move from contact to lead to company. The activity tracker is incredibly useful, and contains everything useful to a sales/marketing team. Multiple users can easily access the information, and everything is logged by time/person.

Pros

Everything in this software is very easy to use, customize, and setup. Information is laid out in very intelligent ways, and everything is linked instantly when setup correctly. Contacts/Leads/Deals are all connected perfectly. Notifications provide excellent reminders of tasks, and notify me of any updates to customer information.

Cons

There isn't anything that I would improve, I haven't found anything yet that doesn't work perfectly.

Switched from

[SalesNOW](https://www.capterra.com/p/129914/SalesNOW/)

Everything was much easier to setup and input in Hubspot. Our old CRM had many more steps to do the same thing that Hubspot does in one step, and was not as user friendly. Information is laid out in a way that is much easier to use.

Review Source

Michael H.  
CSO  
E-Learning  
Used the software for: 2+ years

### "Implemented HubSpot Repeatedly"

June 7, 2022

4.0

I have implemented HubSpot in 5 different places. It's the best one out there, and I have looked at them all. Their sales teams irk me... representative of a normally VERY junior and inexperienced staff... often felt like "it's all children working there" Overall -- it is still the best and easiest to use product in the space!

Pros

Ease of use - it's obvious the way an iPhone or Google would be Easy Integrations Many capabilities and integrations Fast start - up and running in no time flat

Cons

The sales team -- they just don't seem to really get Enterprise B2B CMO level folks... (in my experience!) They have gotten chincy with on-boarding... used to be "all you need", now rather restricted timing Customer Success people are good - but they're spread VERY thin with 100s of accounts

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

Reason for choosing HubSpot CRM

ease of use, integrations, reliability

Switched from

[Act-On](https://www.capterra.com/p/103468/Act-On/)

ease of use, integrations, functionality

Review Source

Kristi A.  
Marketing & PR Coordinator  
Hospital & Health Care  
Used the software for: 6-12 months

### "Top-quality CRM with excellent features, just make sure everyone is on board"

October 8, 2020

5.0

Overall, HubSpot has been an INCREDIBLY positive experience for us. I won't lie and say there haven't been frustrations, but there are always going to be frustrations with switching software or implementing new processes. Ultimately, HubSpot has helped us bring our processes forward in a wonderful way, and their support is truly, truly superior to any other product support I have ever received.

Pros

To HubSpot's credit, their CRM functions really quickly and its basic features have a very short learning curve -- we onboarded our sales teams in multiple parts, with inside first followed several months later by outside reps. The main CRM we used before HubSpot was Microsoft Dynamics, and we are still significantly based there, but I attribute the positive reception of a new (and dramatic) software shift to HubSpot's ease of use and quick accessibility of prospect information.

Cons

We've run into a similar problem several times due to our industry being so niche (and therefore, the information we collect tends to be highly customized). We have needed to organize and implement quite a few custom fields, which GENERALLY HubSpot's CRM is very good about -- however, there are some significantly important fields that cannot be changed at all, even by HubSpot. We also have had some issues with company associations -- if your prospects work in an industry in which one company can have multiple locations (and the distinction matters), HubSpot's CRM does not lend itself well to that at all.

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)

Reason for choosing HubSpot CRM

HubSpot was by far the greatest solution for our budget and our time constraints. It was such a huge improvement from our previous software that it's like night and day to us, whereas some of the bigger names in the space like Salesforce and Marketo were much too far out of our acceptable price range.

Switched from

[eTrigue DemandCenter](https://www.capterra.com/p/120828/DemandCenter/)

We were ready to explore a more robust and user-friendly tool, and HubSpot had been recommended to us multiple times.

Review Source

SS

Shawn S.  
Digital Strategist  
Marketing and Advertising  
Used the software for: 2+ years

### "The best FREE CRM for all types of businesses!"

October 21, 2021

5.0

I've been using Hubspot for years now and I actually sell it to other businesses because I enjoy it that much. Again, Hubspot is a great starter CRM with not too many tools to learn but eventually as your company grows you'll want to look for other options that has more features to fit your team.

Pros

Being in sales, this tool is a must especially if you're just starting out. It's not complicated to use for beginners and it's very straight forward if it's set up correctly. I'm able to create lists, segments, track calls, email opens, and create to-do lists and call lists for cold calls or follow ups. Deal stages allows us to track where we are at and what's coming to give our teams a heads up.

Cons

Honestly, there's not too much I don't like. I just highly suggest you figure out how you're going to use this as a CRM and make sure you continue to update and clean your data and contact lists because that's the only way to stay organized and have "good" data. Don't let the system get messy or it will take months to fix and clean.

Switched from

[Basecamp](https://www.capterra.com/p/56808/Basecamp/)

We outgrew basecamp fast due to our growth.

Review Source

VR

Verified Reviewer  
Social Media Manager Marketing  
Food & Beverages  
Used the software for: 1-2 years

### "Hubspot CRM for K's"

April 5, 2024

4.0

I like that we are able to manage all our potential clients is one place. With one appe for all of us, we can all see where we left off. We can find the emails and phone number left by the customer and just move from there. Unlike using traditional email. With this we can see the trend and analytics where we get to see those who were converted. If any problem arises, the customer service is ready to help. With all the features of hubspot, it is by far the best CRM we got to use.

Pros

I like how hubspot crm serves as a database for all our records in our business. We have all information from our customers from there. Wveryone gets the chance to see. No need to cc my boss like in a typical email. They can see it and sometimes just take over when I'm off. It is very user friendly and has very great features.

Cons

I just dislike the fact that the system won't load without internet. There was one time that I was in an area without signal. I need to get the customer's phone number so I can just call them because rhere was no internet signal. But wasn't able to. But it's fine and understandable. Everything nowadays needs internet to fully function.

Review Source

SC

Stefano C.  
CRM Operations Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Lightweight, straight-forward CRM solution"

November 25, 2019

4.0

Overall, the ease of setup and use make HubSpot the perfect solution for our early-stage start-up. It is economical and lightweight, and allowed us to get going with a CRM very quickly and ensure our customer data was kept up to date from early on. Though HubSpot has a long way to go before it replaces Salesforce as a fully fledged CRM ecosystem, it certainly is on the way there, and a perfect solution for smaller businesses who can't quite afford Salesforce's much higher price tag. If your business and its customer data is not very complex and you need a simple and reliable CRM to manage it, then HubSpot is for you. If you require your customer data to work with a more complex wider ecosystem of software, from Finance to HR, then HubSpot isn't quite there yet, so best to go for something more established and developed.

Pros

Without a doubt, the ability to have unlimited free users was incredibly useful. We have a number of freelancers who work with us on a part time basis and we were able to give them all access to the CRM for free. This gives HubSpot a considerable edge over it's per-license competitors. HubSpot's lightweight ecosystem allows you to link all sales, marketing and service information in one place, all with a very straightforward and easy to understand user interface (another of HubSpot's benefits). On the Marketing side, HubSpot's email builder is simple, yet powerful, and allows us to create great emails to send out to our customer base. On the Sales side, the Outlook Add-in allows us to make sure all sales activity by all team members is being tracked and logged in the CRM, so we are able to track performance and customer interactions quickly and easily. The Service functionality has allowed us to build out a fully fledged help centre for our customers.

Cons

Some aspects of the software are a little incomplete and/or suffer from inexplicable lacks of functionality. Sadly HubSpot CRM is yet to completely separate itself from its past as solely a marketing automation tool. It is obvious that the entire system architecture has been built around the contact record object type, with several frustrating quirks arising as a result. For example, a lot of the workflow functionality differs depending on the object type in use; contact based workflows allow you to use future dates as a trigger (e.g. run workflow x days before y date), whereas Company and Deal based workflows do not. There are also a number of fundamental functions that require the Professional tier license to access. These include but are not limited to calculated fields, multiple currencies, lead rotation automation and A|B testing on emails. Clearly I understand that you get what you pay for, but given that these are all indispensable functions of a CRM, it seems to render the 'Starter' tier entirely useless, forcing you to pay the higher price. That being said, I am grateful that calculated fields are now a Professional rather than a higher Enterprise feature. One last frustration is the inability to have multiple users on different tiers within the same Hub. I would greatly appreciate the ability to give Starter licenses to some of my free users, to give them a little more functionality, however, I am only allowed to purchase more Pro licenses, which I can't afford.

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Review Source

CHARLES BOAMPONG K.  
Software Engineer  
Computer Software  
Used the software for: 2+ years

### "Modern CRM for Profitable Business"

November 16, 2023

5.0

With HubSpot CRM, users can manage their contacts, handle sales processes and marketing effectively and productively.

Pros

HubSpot CRM has a user-friendly interface, making it easy for users to navigate and adopt.

Cons

Some of the advanced features have a learning curve for users who are new to the platform.

Review Source

Nicole V.  
Marketing Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Le meilleur CRM gratuit "

November 9, 2022

5.0

Expérience globale plus que positive.

Pros

Le CRM est complet et il est gratuit. Il permet la gestion d'un SAV par ticket et un suivi simple de ces derniers.

Cons

Si on veut intégrer plus de fonctionnalités comme le marketing, les réseaux sociaux, la gestion de formulaires et le suivi des ventes. Il faut passer à la caisse et la facture peut être salée avec Hubspot.

Reason for choosing HubSpot CRM

Il est gratuit et complet

Switched from

[Brevo](https://www.capterra.com/p/132996/brevo/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)

Je trouve la prise en main d'Hubspot simple. Il n'y a rien de particulier à faire. On peut commencer tout de site à bosser avec. Le suivi est claire grâce aux tâches.

Review Source

Adenrewaju O.  
CEO  
Facilities Services  
Used the software for: 1-2 years

### "Hubspot is super cool. I hope they provide more affordable WhatsApp integration."

July 21, 2022

5.0

It's been sensational. Happy to integrate Hubspot into our business process.

Pros

Its interface is quite intuitive. I did not even need to watch any tutorials until much later.

Cons

The gap from the Starter bundle plan to the Professional bundle plan is soo wide. I am just about to become a paying user after 2 years of using Hubspot, so I'll probably not need to worry about the other plans yet.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

Reason for choosing HubSpot CRM

Hubspot allows me to have a lot more options in the beginning stage. Unlike Zoho CRM, you'd want to go to CRM PLUS to have a lot more value. Hubspot gives me all that value in its Starter Bundle plan.

Review Source

Talk to a Capterra advisor for free and get results within 15 minutes.