# HubSpot CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is HubSpot CRM the right Construction CRM solution for you? Explore 4455 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152373/HubSpot-CRM/reviews --- HubSpot CRM 4.5 (4455) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 7th, 2026 # Reviews of HubSpot CRM Ease of use 4.4 Customer Service 4.4 ## Pros and Cons in Reviews Victoria S Project specialistMarket Research, 51 - 200 employeesUsed the software for: More than 2 years. “Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system).“ February 26, 2026 Nicole M Sales Enablement ConsultantElectrical/Electronic Manufacturing, Self-employedUsed the software for: More than 2 years. “The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of tickets which means that the ticket functionality and email functionality are fused in a way that prevents either from working correctly.“ July 31, 2025 Katie C Growth ConsultantMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful.“ February 25, 2026 DV David V Lead DeveloperInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years. “Duplicate leads, and lead buckets, we had a lot of issues with lead routing and lead attribution for a system that had been inhereted. “ November 13, 2025 MS Martina S VPMarketing and Advertising, 201 - 500 employeesUsed the software for: 1-2 years. “The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward.“ December 29, 2025 NT Nusrat Jahan T Customer Service AssociateConsumer Services, 11 - 50 employeesUsed the software for: 1-2 years. “A few tools feel a bit limited on the free plan, and sometimes the loading time is a bit slow when switching between tabs.“ November 23, 2025 LF Luis F Sales Development RepStaffing and Recruiting, 501 - 1,000 employeesUsed the software for: More than 2 years. “The built-in automation, email tracking, and integration with marketing tools help streamline workflows and improve team efficiency. While some advanced features require higher-tier plans, the core CRM functionality is robust and well-suited for both small teams and growing organizations.“ June 24, 2025 KO Katie O Admin AssistantConstruction, 2 - 10 employeesUsed the software for: Less than 6 months. “Sometimes it freezes or glitches. When I put the customers phone number, email, and address on the create a contact function it doesn't transfer over when your in the contacts account.“ June 28, 2025 ## Showing most helpful reviews Showing 1-25 of 4455 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Willem G. Commercial manager Computer Software Used the software for: 1-2 years ### "Great product easy to start" January 30, 2026 4.0 Overall it is awesome. The product is one of the better crms which is working straight out of the box. Pros Their support is great.the system is very easy to configure.the way the onboarding works makes it easy to start with in days Cons I found the price to be increasing quickly.it is also not very clear on what u pay for. It feels very expensive Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM Their team is great.the system works well and integrated well in gws Review Source VR Verified Reviewer Director Management Consulting Used the software for: 1-2 years ### "Hubspot for SMBs" January 2, 2026 5.0 Overall, Hubspot is a great tool for a $1m+ business that is looking to increase functionality in their business as it relates to customer service, lead acquisition and management, product delivery, taking payments, and more. Pros I love Hubspot's full functionality and integrations. It really is a "do it all" platform. If it's set up correctly, it's super easy to use and can do so much to help you manage your list, segment lists, collaborate with your team, set up automations, and more. The user experience is intuitive, especially if it's set up with proper UX design principles. Cons The least favorable aspect of Husbpot is the price. It's costly, but it's a premium product, with the option to purchase Hubs a-la-carte. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Airtable](https://www.capterra.com/p/146652/Airtable/)[Ontraport](https://www.capterra.com/p/220784/Ontraport/) We needed WAY more than what we could do with Airtable and Kit. Ontraport was outdated and we needed something more fresh and capable. Review Source VR Verified Reviewer Sales Agent Real Estate Used the software for: 1-2 years ### "All in one platform that makes work easier m" March 23, 2026 5.0 I've used it for work,mainly to manage customers information and keep track of communication. It's a very helpful platform because everything is in one place which makes it easier to stay organized. Pros All in one system for managing contact and tasks. Easy to track emails and communication Helps keeps work organized Clean and user friendly dashboard Cons Can be a bit confusing for beginners Some features are blocked behind paid plans Takes time to learn all the tools Notification can sometimes be overwhelming Review Source Ryan H. Creative Manager Banking Used the software for: 2+ years ### "HubSpot is a good platform, but could improve" May 5, 2025 3.0 Overall, it's a good platform. It is asked to do a lot, and HubSpot usually comes through. It still feels like a work in progress, though. There is a decent amount of bugs and annoying UI issues. Unless you are very well-versed in the platform, it can be overwhelming. It is a good platform, but it could be better. Pros It's a one-stop shop CRM in many ways. Even on more basic plans, you get a ton to work with. It is easy to move contacts into marketing workflows and there are ways to integrate HubSpot onto our website. Cons It is pretty difficult to navigate and has a buggy UI. There is so much content and data within the CRM, so this is understandable to a degree, but the UI isn't consistent across the entire platform. It requires a ton of front-end work to create a strong structure before it becomes beneficial. Review Source DD Dennis D. Business Owner Information Technology and Services Used the software for: 6-12 months ### "Very good for helping your small business get off the ground. " January 2, 2026 5.0 Overall I have no huge complaints and I find it's right for me. Once I grow a bit more I am going to definitely upgrade to a paid tier so I can use some of the additional features like Help Desk and Social Media Marketing. Pros It was really easy to sign up and get started. The price (free tier) is perfect for small business like mine. Tracking sales and customer interactions is a breeze. Cons The AI Integration is kind of annoying and I don\[t find it works very well. Honestly it seems like something they threw in there just to keep up with other tech companies. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Reason for choosing HubSpot CRM HubSpot seemed to have the best free tier without the least amount of resistance to get set up. Review Source AP Angie P. VP, Revenue Computer Software Used the software for: 2+ years ### "A solid CRM that has most of the fundamentals " December 29, 2025 4.0 Pros It is flexible and configurable and serves most of our sales and marketing team needs fairly well for our day to day usage. Cons I wish there were better analytics and chart building capabilities as well as more native integrations with contracting tools. Switched from [Copper](https://www.capterra.com/p/141642/Copper/) I was not the decision maker, but I believe it was due to lack of functionality. Review Source VR Verified Reviewer Director Marketing and Advertising Used the software for: 2+ years ### "HubSpot is a great CRM" March 22, 2026 4.0 My experience with HubSpot is very good, and it's a tool I have used to store contact info and track the progress of deals for many years. Pros HubSpot is a great way to store contact information and keep track on the progress of Sales deals and schedule follow ups. Cons There isnt much to not like about HubSpot CRM, however, I think creating deals and how they appear visually could be improved. Review Source DL Darlene L. Estimator-Estimating Coordinator Construction Used the software for: 1-2 years ### "Great and Easy CRM" March 25, 2026 5.0 I use HubSpot daily and it is very easy to use and to manage all my information in one place. I have also taught others how to use this program. Pros I like the ease of use that HubSpot offers. I like that all of the information needed is stored together. Cons I don't like logging in once the time runs out if i am not active. I also don't want to have a double verification when logging in. Review Source AP Alexandra P. Retirement Plan Consultant Financial Services Used the software for: 6-12 months ### "Simple, user friendly, does the job well!" April 7, 2026 5.0 Pros I've been using HubSpot for over a year now, and honestly, it's been really easy to get the hang of it. I'm not a super technical person so the layout to me is really nice and easy to navigate. Cons The advanced features are a little more harder for me to navigate, but the basics are super easy. You may just have to dive deeper to get to some features you may needs for you company. Review Source TC Torey C. Junior Golf Tournament Manager Non-Profit Organization Management Used the software for: 1-2 years ### "HubSpot is worth it!" February 25, 2026 5.0 HubSpot is a multi-purpose tool with the data you need all in one place! Use it to track leads, make your content personable, and make team collaboration easier than evet. Pros All companies and contacts in one place that is easily searchable! Use data fields that make emails personable and unique to each contact. Easy to use as a team to make sure people are not double booking/answering inquiries. Cons The cost of HubSpot is high, but you get what you pay for. You can limit each managers access to help with costs. Review Source DL Derek L. Marketing Manager Transportation/Trucking/Railroad Used the software for: Less than 6 months ### "Hubspot On the Spot" March 10, 2025 5.0 To date, the Hubspot team has been a great partner in review to implementation. They are supportive and willing to go the extra mile to help you get what you need to achieve your end goals. Pros Hubspot offered us a ton of options for customization/personalization that was already built in. Also we were not nickel and dimed like other CRM packages. While you do have to pick add-on modules for your needs past the free trial, that is to be expected. I see many reviews complaining about that. All of them do that. Cons I wish that Hubspot had their own onboarding team instead of having to look for a specialty company. It would feel more streamlined. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) Reason for choosing HubSpot CRM Price, function, customization, features, our integration software is not availble in the list, but we did integrate with a 3rd party software which a key decision maker for us as well Review Source LC Luke C. Operations Director Marketing and Advertising Used the software for: 2+ years ### "Excellent CRM and Integrations" February 27, 2025 5.0 Excellent overall. I feel like they have taken care and pride in building the software to appeal to multiple skills. Pros Hubspot had great features even on a free plan. The more I upgraded, the more automated the software became. The ease of use with the CRM was great and I loved how HubSpot was able to integrate seamlessly with other software. Cons I was not a fan of the email marketing as it was extremely expensive for what it did. Alternatives considered [High Level Software](https://www.capterra.com/p/238251/High-Level-Software/) Reason for choosing HubSpot CRM I found HubSpot to serve as a CRM a lot better. There were a lot more features with HubSpot Review Source VP Vikas P. Director Computer Software Used the software for: 2+ years ### "Amazing value and great free tiers across the product." February 22, 2025 5.0 The free plan has more than enough to be a capable CRM Pros Hubspot has an amazing number of integrations and the apps it doesn't have native integrations for, it is very easy to automate using tools such a Zapier and Pabbly Cons Outside of the free tier the pricing gets very expensive Alternatives considered [Plutio](https://www.capterra.com/p/179406/Plutio/)[Agiled](https://www.capterra.com/p/206203/Agiled/)[monday.com](https://www.capterra.com/p/147657/monday-com/) Reason for choosing HubSpot CRM Hubspot is legendary; everyone knows of it, and it integrates with so many other Apps. Review Source SW Steve W. Director Information Technology and Services Used the software for: 2+ years ### "Decent live chat solution" May 29, 2025 4.0 Not bad. It was better than some of the other live chat offerings we had used for our web-site and one we've now stuck with for a few years. Pros Fairly low cost and decent live chat solution. The chat solution is easy to use and to go through old chats to get customer information. Cons I cannot seem to get notifications to appear for new live chats, so often miss them coming in when I have multiple tabs open. Switched from [tawk.to](https://www.capterra.com/p/167792/tawk-to/) Ability to better tailor the live chat experience our customer got. Review Source MS Martina S. VP Marketing and Advertising Used the software for: 1-2 years ### "Easy to use CRM" December 29, 2025 4.0 Overall, HubSpot CRM is a solid and reliable platform that does a lot of things well. It’s particularly strong for teams that want a single system covering CRM, marketing, and sales without heavy setup or custom development. That said, companies should go in with a clear understanding of pricing and future needs. It works best when you plan ahead for which features you’ll actually need as you grow, rather than assuming everything will remain included. Pros HubSpot CRM is easy to get started with and intuitive, even for non technical users. The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward. It works well across marketing, sales, and customer teams, which helps keep everyone aligned without needing constant manual updates. The reporting is clear, integrations are strong, and the free tier is useful enough to properly trial the platform before committing. Cons Over time, more features that many teams would consider fairly basic are being moved behind extra paid tiers. As your usage grows, it becomes harder to stay on lower plans without running into limitations, which can increase costs faster than expected. For scaling teams, this means budgeting carefully, as functionality you may assume is included often requires an upgrade. Review Source MM Michele M. Team Coordinator Telecommunications Used the software for: 2+ years ### "HubSpot CRM 2025 Review" August 29, 2025 5.0 Pros HubSpot CRM allows me to manage contacts and close deals rapidly in one single space. Email marketing tools on the other hand help attract customers. Cons I do not have any specific aspect that I face when using HubSpot CRM on my end - it is the leading Customer Relationship Management tool so far. Review Source AP Ashish P. Chief Marketing Officer E-Learning Used the software for: 2+ years ### "Grades tool for SMBs and scale-ups to get sales and marketing in one place" July 14, 2025 4.0 Good tool to get marketing and sales teams on the same page. HubSpot needs to work on its pricing to make it easier to understand. Pros HubSpot is a great tool for SMBs looking to scale up to serving an enterprise segment. The integration of marketing, sales and customer success in one place is very useful. Everyone knows about HubSpot from their inbound marketing, and I feel they provide great value even to those who have not purchased their products. Cons CRM is a bit clunky, and there is a learning curve, even for some basic features. You need to upgrade to a higher plan to really use it well, and the pricing structure is quite complicated. Alternatives considered [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing HubSpot CRM Ease of use and customizable pricing options Review Source VM Valentina M. Sales and Marketing Manager Building Materials Used the software for: 2+ years ### "HubSpot CRM is great all-in-one tool for sales, marketing and customer support." June 22, 2025 5.0 We have had a great streak of success working HubSpot CRM and it has helped us streamline our operations in customer support services, sales and marketing management. With HubSpot CRM, we are able to keep a close contact with our customers and leads which helps us to run more successful marketing campaigns and close more sales deals. Pros HubSpot CRM has outstanding customer engagement features which help us to interact freely with our customers making it easy to offer them the support they need. HubSpot CRM has top-class automations which allow us to automate most of the routine tasks that are time consuming. HubSpot CRM has customer segmentation features which helps us to categorize customers in order to offer them with personalized support services based on their needs. Cons HubSpot CRM has not given us any challenges. It has worked really well for us helping us solve all our needs. Review Source Gabriel S. Senior Digital Strategist Marketing and Advertising Used the software for: 2+ years ### "Amazing CRM tool - not the cheapest but well worth it" July 14, 2025 5.0 The tool itself is extremely valuable to any larger business that needs to track and apply consumer data and would be an excellent asset for any marketing manager. Support was excellent though delayed at times. Pros Helps to track customer data and apply it towards outbound marketing in personalized methods. This definitely helped all marketing efforts. Cons Sometimes complex to manage and set up. Decent support though. I'd say upkeep of all the data systems can be one of the more challenging aspects that needs to be automated. Review Source Derek H. Account Manager Telecommunications Used the software for: 6-12 months ### "Hubspot CRM is the go-to tool for any sales team" April 28, 2025 5.0 I cannot give Hubspot a big enough praise as it has continued to impress me at every turn. The fact we can have a shared database of contacts, see the latest activity across the team with them and assign them to various people has really changed how we operate. Pros I had an idea in my head of what a CRM would look like and I was hesitant to want to add in another "step" to my sales process but it was literally minutes of exploring Hubspot before I realized how insane it would be for me to cling to the spreadsheets I had bene using. The email tracking is game changing not to mention the depth of process tracking you can get with this tool. Intuitive design and the automation at key points help ensure we aren't missing anything or doing double work. Cons While there isn't anything majorly wrong - I do wish the tool would remain logged in as it seems daily I have to resign in and if I don't remember to check I can miss having emails logged. Review Source ED Emily D. Accounting Assistant Law Practice Used the software for: 2+ years ### "Great CRM & Lead Software" November 13, 2025 5.0 Pros The client intake and connectivity to our website has been great. All of my leads are super accessible and the search feature is amazing since we have clients with similar names. I love that I can tag others in the notes and tasks I create for potential leads and active clients. The email tracking feature has also been very useful to find details if I have am looped in at a later stage. Cons They option of HubSpot academy is a great idea, i just wish there was more offered within the academy as well. This software can do alot but you have to do the leg work to figure out what all you can do with it. Review Source SS Sarah S. Project Manager Education Management Used the software for: 6-12 months ### "Project Manger review of HubSpot" May 24, 2025 5.0 Overall HubSpot has been an integral part of my day to day project manager job and I enjoy the platform. Pros I’ve been using HubSpot CRM for several months now, and it has truly transformed the way we manage our customer relationships. From the very beginning, the platform stood out for its user-friendly interface and easy onboarding process. Even team members without a strong technical background were able to get up and running quickly. I especially appreciate the integrations with other tools like Gmail, Outlook, and Slack, as well as the real-time tracking and customizable dashboards that help us stay on top of sales pipelines and marketing performance. The automation features in the paid tiers have also been a huge time-saver. Cons While the core CRM is free and quite generous, many of the more powerful tools—such as advanced reporting, marketing automation, and custom workflows—are locked behind higher-tier paid plans. These can get expensive quickly as your business grows and needs scale, especially if you need access for a larger team or more customization. Review Source MC Mary C. Business Development Hospitality Used the software for: 2+ years ### "Most functional and user friendly Sales CRM " July 1, 2025 5.0 I have used multiple other CRMs in two different business settings and HubSpot was by far the best CRM. It was easy to train on, easy to find past data, easy to set up workflows and triggered outreach that required little oversight. It also worked well collaboratively, allowing my team to work together to quickly ascertain the status of a given client and to share task between them. Pros This product is particularly user friendly and offers quick, live data updates. It worked well tracking the sales tasks for a company of over 75 sales people. Cons I did not explore the full functionality of the reporting features for upper management needs but would have liked more clear reporting for sales personnel tracking their own metrics. Review Source Harry S. Head of CSM Accounting Used the software for: 6-12 months ### "Good tool, wish we hadnt switched away from it " December 29, 2025 4.0 A strong, well-rounded CRM with great features and support, but integration depth can limit advanced workflows. Pros Powerful CRM with intuitive features, flexible automation, and responsive support that helps teams move fast. Cons HubSpot’s integrations felt shallow and rigid, often needing workarounds or paid add-ons to sync properly. Review Source Steve P. Head of Sales BD Commercial Real Estate Used the software for: 6-12 months ### "Hubspot CRM" August 14, 2025 5.0 Positive albeit with a steep learning curve. Now very effective and bringing strong ROI. Technically a good product Pros Very functional and feature packed. Allows plenty of customisayion. Has new AI features that are very helpful Cons Steep learning curve and costly for sthird party support. Hubspot support is very strong but can be confusing Review Source Talk to a Capterra advisor for free and get results within 15 minutes.