# HubSpot CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is HubSpot CRM the right Construction CRM solution for you? Explore 4471 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152373/HubSpot-CRM/reviews --- HubSpot CRM 4.5 (4471) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 7th, 2026 # Reviews of HubSpot CRM Ease of use 4.4 Customer Service 4.4 ## Pros and Cons in Reviews Victoria S Project specialistMarket Research, 51 - 200 employeesUsed the software for: More than 2 years. “Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system).“ February 26, 2026 Nicole M Sales Enablement ConsultantElectrical/Electronic Manufacturing, Self-employedUsed the software for: More than 2 years. “The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of tickets which means that the ticket functionality and email functionality are fused in a way that prevents either from working correctly.“ July 31, 2025 ET Edward T Founder and Marketing StrategistMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Records of contacts integrate seamlessly with our e-mail marketing, and the deal pipeline enables me to follow up from initial contact to the signed contract.“ June 1, 2026 AM Anna M Customer Service AgentHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: More than 2 years. “This hasn't happened to me just a few times, but every time I export a contact from Excel, HubSpot creates new properties if I don’t set everything correctly.“ April 23, 2026 Katie C Growth ConsultantMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful.“ February 25, 2026 AD Alexandre D Secretary GeneralInformation Technology and Services, 11 - 50 employeesUsed the software for: More than 2 years. “Secondly, the setup took longer than the time I allowed for it to take, because the entire team needed some time to get used to seeing where to find and how to work out some of the functions.“ June 21, 2026 CG Christian G Marketing Operations ManagerInformation Technology and Services, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “I love the capabilities and power it provides across virtually every marketing function, from email marketing and automation to reporting, lead management, and campaign execution.“ June 3, 2026 Cynthia N OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start needing more advanced features.“ March 28, 2026 ## Showing most helpful reviews Showing 1-25 of 4471 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Eric T. Managing Member Information Technology and Services Used the software for: 2+ years ### "Easy to Stand Up and Get to Work" January 21, 2026 5.0 I've used in a couple of different organizations, from large-scale enterprise wide deployments, to small-scale small businesses. In both cases, working with the HubSpot team is a great experience Pros is incredibly easy to spin up and begin using. It is one of the fastest CRM tools to stand up and use from the get go. Its especially nice that there is a free tier to get you started. Cons Everything costs money, which you should expect. However, with , there are tiers that unfold functionality. Rather than getting exactly what you need, you will find that you are likely to pay extra for the things you don't need as well. Alternatives considered [Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing HubSpot CRM Based on the features and functionality, along with the ability to self-configure, the cost of HubSpot was significantly lower than other options. Review Source Katie C. Growth Consultant Marketing and Advertising Used the software for: 6-12 months ### "Not for a small team that wants to run tech-lean. " February 25, 2026 4.0 There was definitely a learning curve to Hubspot, even for someone coming from other robust CRM systems. I've used many, and the great thing about is that it really can do a lot. But if you're thinking you can just bring other CRM experience and find your way around with ease, you'll probably find yourself a bit frustrated. Even though it's all within one ecosystem, it wasn't nearly as intuitive as I would've liked. Ultimately, the company I used Hubspot CRM with moved to a more simplified system. It was just too powerful and complex for what we really needed, even at scale. Pros With , I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful. I appreciate a CRM system that allows for flexibility and customization. Cons If you don't have a large team with different departments and multiple pipelines in play, this system is simply overpowered for what you'd need. For our use case, I found myself trying to use features that we truly didn't need in order to get the value out of the system. Hubspot is a costly system built in a modular format, so if you want to do X within the CRM, you need to buy Y access. If you're wanting to run your business "tech-lean," is NOT the system for you. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM Ultimately, Hubspot was used by more teams in our industry, so we figured it would be a good fit for what we needed. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/) We wanted an all-in-one system to consolidate our tech stack, and Hubspot was the one that caught our eye because of all of the adjacent systems you can add on to create one cohesive ecosystem. Review Source KZ Kayla Z. Admin Non-Profit Organization Management Used the software for: 6-12 months ### "Great ease of use!" May 27, 2026 5.0 Overall HubSpot has been a great help and addition to our teams! Its been so helpful and easy to use! Pros I love being able to use the multiple training services provided! Customer service is always great!! Cons I think I could be using it more actually! There is so much offered within hubspot, I'm always discovering more to utilize. Review Source CG Charles G. CEO Information Technology and Services Used the software for: 2+ years ### "Easy to Buy, Impossible to Downsize" February 3, 2026 2.0 Pros Easy to adjust CRM with comprehensive features - powerful on the pipeline management of deals. Collaborative approach and adapatable Dashboards Cons HubSpot started with a solid value proposition, but over time it has become a masterclass in aggressive upselling and toxic pricing practices. We invested a lot of time implementing the product, only to be constantly pushed to upgrade features we don’t need and don’t use. The final straw was a seat management issue that feels completely unacceptable for a modern SaaS in 2026. After changing some users on our plan, we were automatically pushed to a higher seat tier. When we tried to return to 6 seats: which is exactly what we need for our 6 sales reps. we were told in writing by our CSM that it was impossible. Why? Because our contract allows us to add seats, but not remove them until contract expiration… in late 2027. Locking customers into unused seats for years is not “customer success,” it’s customer captivity. This kind of rigid, one-way pricing model belongs to another era. We recently tested Attio and realized something important: we don’t need half of HubSpot’s bloated feature set that we’re paying for anyway. Simpler tools with transparent pricing are catching up fast. In short: HubSpot starts as a good value proposition, then monetizes by pushing relentless upsells and trapping customers in inflexible contracts. After this experience, I even sold my HubSpot shares. I don’t believe this sales culture is ROI-positive in the long run. Disappointing evolution for what used to be a promising product. Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 1-2 years ### "Organized, Visual, and Worth It" March 28, 2026 5.0 I have a positive experience with so far. The sales pipeline and the dashboards are very easy to customize and manage. They give a quick, visual snapshot that makes it easier to make decisions without digging through data. Pros What I like the most is how everything about my contacts lives in one place. For people that like to feel that you can easily manage lots of information and details, in a really easy way, HubSpot is your choice. Cons What I don’t love is the pricing. While HubSpot offers a lot of value, it can become expensive fairly quickly as you add more contacts and as you start needing more advanced features. For a small business or someone just starting out, the cost can feel like a stretch. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Because HubSpot offers more for about the same price per plan. Review Source VR Verified Reviewer Founder, Financial Advisor Financial Services Used the software for: 2+ years ### "One of the better platforms focused on the growth of my business." December 6, 2025 5.0 Overall, this has been a really great experience! They do listen to the feedback from their customers and incorporate their suggestions. I appreciate being seen and supported by them. All the grievances that I have, which are few, I have been informed are being addressed. Pros I like that it was very easy to get started, and I was able to add my contract information really easily. I chose this platform because it is industry-agnostic and pretty customizable for my needs. I love the integrations with other platforms, and it makes connecting outside accounts very easy. Cons The customer segments could be better, it goes from Free, to $50 something each month to, $850 each month. It takes time to understand what features you can get the best use of, and before you realize it, you may be paying a high price point for something you may not use. Alternatives considered [Wealthbox](https://www.capterra.com/p/175666/Wealthbox/)[Redtail CRM](https://www.capterra.com/p/121349/RedTail-CRM/) Reason for choosing HubSpot CRM Because those two are industry-specific, and I wanted something that I felt as thought I could have versatility and ease of scaling. Switched from [Insightly](https://www.capterra.com/p/130671/Insightly/) Insightly was too wonky, and the consumer interface was not the best for me at the time. Review Source Willem G. Commercial manager Computer Software Used the software for: 1-2 years ### "Great product easy to start" January 30, 2026 4.0 Overall it is awesome. The product is one of the better crms which is working straight out of the box. Pros Their support is great.the system is very easy to configure.the way the onboarding works makes it easy to start with in days Cons I found the price to be increasing quickly.it is also not very clear on what u pay for. It feels very expensive Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM Their team is great.the system works well and integrated well in gws Review Source Avery C. Founder Computer Software Used the software for: 6-12 months ### "GREATEST CRM EVER!!!" September 25, 2025 5.0 Myself and all of my employees enjoy HubSpot greatly. We transferred from Monday last year and have had zero issues. Pros is the easiest to startup, most organized, and has the most features. My favorite part about it is the ease of use. Cons I wish there was an internal Email/SMS tool. This would allow everything to be more seamless and connected. Switched from [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) Functionality. We found better function with HubSpot. Review Source MB Mark B. Owner Insurance Used the software for: I used a free trial ### "integration degree needed to set this up." September 19, 2025 4.0 Pros I found to have a good Value for Money if set up correctly. With integration with lots of other companies available especially in the insurance industry. Depending on the plan chosen I found they had good Customer Support. I did not find this crm to be Ease of Use. You need a degree to get this started imo. It can be a good Lead Management system. It also offers Email Marketing. User Interface Cons I found it very difficult to integrate this system into my office and unless you have support staff that are good with software I think it may be challenging to integrate into your office as well. Switched from [monday CRM](https://www.capterra.com/p/245800/Monday-CRM/) I was looking for a more robust system but had a problem integrating this into my office so I went back to Pipedrive CRM. API much easier to use. Review Source Nicholas T. Sales Staffing and Recruiting Used the software for: Less than 6 months ### "Hubspot: The Best CRM" December 4, 2025 5.0 There are a few reasons why I liked HubSpot — it’s really about how it combines usability, functionality, and flexibility. Pros HubSpot combines CRM, marketing, sales, and service tools in one place. I didn't need separate tools for email campaigns, lead tracking, and customer support. Cons HubSpot Academy offers tons of free courses and certifications. Helps you learn and implement best practices for inbound marketing and sales. There was a cost to all this Switched from [FreeAgent](https://www.capterra.com/p/122008/FreeAgent/) Company Merger occurred and we switched to Hib Spot Review Source VR Verified Reviewer Business Development Manager Construction Used the software for: 2+ years ### "Hubspot CRM is the way to go." July 28, 2025 5.0 Hubspot has a software that really helped me manage my selling and marketing activities. In truth, this CRM is only limited by the user's own creativity and abilities. Pros There honestly a lot to love here and the seriously compound each other. To start with being able to customize your data view helps prioritize what you need most for your business and is very easy to use. This ultimately allowed me to work faster with lead management and task completion. Ultimately, this app can deliver a lot of value by allowing you to understand your email performance and the success rates of your activities. Cons I wasn't able to bulk edit like I would've wanted to like a spreadsheet, but with the rate Hubspot innovates this may already be an option! Alternatives considered [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM The process for getting launched and setting up was self guided. I didn't really need someone to walk me through what to do (even though I know I could've asked). Review Source VR Verified Reviewer Virtual Assistant Human Resources Used the software for: 1-2 years ### "HubSpot as an Efficient tool in Real Estate, Sales and Recruitment" July 26, 2025 5.0 Extraordinary. Meets the companies expectations in email marketing, sales/client profile keeping and filters. Pros HubSpot does an amazing job in organizing records of prospect clients/sales. User interface is easily understandable. Worth the price for companies with sales, real estate and recruitment in nature. Cons One thing that I missed a lot was from the last update it did. Before, it has an automatic finder for linkedin profiles and automate necessary available information. It saved a lot of time and effort. Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Company standards did not fit salesforce. HubSpot has a more secure features Review Source GH Grant H. Director of Strategic Operations Retail Used the software for: 2+ years ### "Excellent solution for expanding operational capacity" May 21, 2025 5.0 HubSpot has been a game-changer for organizing and scaling our sales and marketing efforts. It’s user-friendly enough for non-technical teams, yet robust enough to support complex workflows and reporting. The platform helps keep our entire team aligned and efficient. With a bit of strategic setup, it becomes a powerful central command center for growth. Pros The flexibility to build custom properties, workflows, sequences, and dashboards makes it adaptable to almost any team structure Cons Pricing can scale quickly as you unlock advanced features, and some limitations (like per-seat pricing for Sales Pro or needing Ops Hub for deeper automations) can sneak up on teams. Also, while integrations are generally strong, custom syncing logic (especially bi-directional syncs with non-native systems) often requires middleware or development. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM HubSpot gives the most flexibility and customization to suit the needs I've addressed for multiple companies. Review Source AL Ariel L. Director of Customer Support and Success Marketing and Advertising Used the software for: 2+ years ### "Great CRM! You get tons of features" June 5, 2025 5.0 Been using this at my company for 4 years now and would never think about changing. Our company is so integrated with HubSpot at this point and we typically love the offerings and services available within the system. Pros They are client centric, always adding and enhancing features. Love this CRM because you can have everything all in one place. Cons Support can be challenging to work with at times. Some features/needs do not get prioritized due to multiple industries using the system. Switched from [Help Scout](https://www.capterra.com/p/136909/Help-Scout/) Did not have all the features we needed across multiple departments Review Source VR Verified Reviewer Marketing Consultant Non-Profit Organization Management Used the software for: 2+ years ### "Only Positive Accolades for HubSpot CRM!" February 1, 2026 5.0 I have been a user of the for 3.5 years. It manages our large contact and company database with ease. Our email marketing and social media management have never been better! Pros This is the most comprehensive and intuitive CRM that I have used in an organizational setting. The native configuration works well out of the box. Cons I honestly cannot think of a negative reason to not like . Their support team is efficient and always ready to help as well. Review Source MS Martina S. VP Marketing and Advertising Used the software for: 1-2 years ### "Easy to use CRM" December 29, 2025 4.0 Overall, is a solid and reliable platform that does a lot of things well. It’s particularly strong for teams that want a single system covering CRM, marketing, and sales without heavy setup or custom development. That said, companies should go in with a clear understanding of pricing and future needs. It works best when you plan ahead for which features you’ll actually need as you grow, rather than assuming everything will remain included. Pros is easy to get started with and intuitive, even for non technical users. The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward. It works well across marketing, sales, and customer teams, which helps keep everyone aligned without needing constant manual updates. The reporting is clear, integrations are strong, and the free tier is useful enough to properly trial the platform before committing. Cons Over time, more features that many teams would consider fairly basic are being moved behind extra paid tiers. As your usage grows, it becomes harder to stay on lower plans without running into limitations, which can increase costs faster than expected. For scaling teams, this means budgeting carefully, as functionality you may assume is included often requires an upgrade. Review Source Tanaya R. Executive Assistant Retail Used the software for: 2+ years ### "Love HubSpot!" August 26, 2025 5.0 Since we began using HubSpot, I have had so much support through their team, their videos, their frequently ask questions tool. You can get through so much with your team and contacts to continue to grow your business. Pros HubSpot is user friendly with amazing customer support. This is a wonderful platform to use for teams who can market their services via email, help with lead generation, and task management to keep everyone on the same page. Cons There are not too many times that I can think of. One thing to note is that you need to pay attention to the tear that you purchased so that you know all that you have access to. Review Source VR Verified Reviewer Director Platform Operations Computer Software Used the software for: 2+ years ### "HubSpot is a platform you should take a look at for your company" October 30, 2025 5.0 Overall we are very happy with our experience and are in the process of getting another 2 year agreement in place starting 12/31/25. Pros HubSpot has been a great platform for us. We use the email marketing features heavily and have found that it meets all of our needs. When we do have questions or a support issue, the support has been very good - both via tickets and the chat options. This platform provides more value for the money than other platforms we have taken a look at. Cons We transition from another SMS platform provider to the HubSpot SMS offering soon after it launched. It is still behind other more mature SMS solutions but HubSpot is making progress in adding additional functionalities. Review Source Rosemary N. Business executive Financial Services Used the software for: 1-2 years ### "Experience with husSpot Crm" February 19, 2026 5.0 I have had a very good experience with it has helped me manage my leads effectively, track customer feedbacks and made it ease to interact with clients hence growth and better performance Pros It's a bit complex for understanding if you not a fast learner, the user interface sometimes langs in that you not able to navigate through. Cons .The ease of lead generation and create a good sales force. Also improved customer support and engagements Review Source Gabriel S. Senior Digital Strategist Marketing and Advertising Used the software for: 2+ years ### "Amazing CRM tool - not the cheapest but well worth it" July 14, 2025 5.0 The tool itself is extremely valuable to any larger business that needs to track and apply consumer data and would be an excellent asset for any marketing manager. Support was excellent though delayed at times. Pros Helps to track customer data and apply it towards outbound marketing in personalized methods. This definitely helped all marketing efforts. Cons Sometimes complex to manage and set up. Decent support though. I'd say upkeep of all the data systems can be one of the more challenging aspects that needs to be automated. Review Source Brittni Harpole C. Customer Service Representative Machinery Used the software for: 2+ years ### "HubSpot CRM is an ultimate companion for success in customer services delivery." April 15, 2025 5.0 I have had a remarkable experience working with and it has made my work as a customer service representative become a breeze. HubSpot CRM allows me and my teammates to interact effortlessly with our customers making it easy to offer them all the services they need. We have made a huge step towards building a stronger work relationship with our customers through HubSpot CRM. Pros I like the available customer engagement tools especially the live chatting tool which makes it possible to share updates with customers quickly. has a clean user interface that is easy to learn and straightforward to navigate through. I had an easy time onboarding to HubSpot CRM since no technical skills are needed to be able to use it. HubSpot CRM offers well documented performance reports which help us make precise decisions on how to improve our customer services. It also has powerful data safety features which offers a secure space for keeping customers data and information. Cons I have not found any part of that does not work perfectly. All its aspects are fulfilling and always meets their purpose. Review Source VR Verified Reviewer COO Computer Software Used the software for: 2+ years ### "Great CRM With Strong Support, but Marketing Tools Get Pricey" December 23, 2025 4.0 Overall, HubSpot is an excellent CRM with dependable support and solid day-to-day tools. It’s great value on the service side, but the marketing add-ons can push the budget higher than expected. Pros Affordable and effective for CRM and support. The tools are easy to use, and HubSpot’s support team has always been helpful and responsive. Cons Marketing features can get expensive quickly, especially as you scale or need more advanced capabilities. Review Source Angelina O. Senior Data Manager Program Development Used the software for: 2+ years ### "HubSpot CRM is our go-to solution for keeping our customers always happy and satisfied." April 7, 2025 5.0 experience has been the greatest we could have hoped for. It has simplified our work in keeping our customers engaged and fully satisfied with all the services they need. HubSpot CRM has made it easy for us to understand our customers individual needs making it easy to offer them a perfectly crafted personalized experience. Pros has very efficient contact management functions that makes it easy for us to gain full control over our customers database and conversations. This has helped us to understand exactly what each customer need making it possible to give each one of them a personalized experience. HubSpot CRM also provides incredible communication features like instant chatting and online meetings. These features has helped us to maintain a smooth and streamlined information sharing experience with our customers at all times. Cons We have not had any lows with . There have been nothing about it that does not fit to our needs. Review Source Harry S. Head of CSM Accounting Used the software for: 6-12 months ### "Good tool, wish we hadnt switched away from it " December 29, 2025 4.0 A strong, well-rounded CRM with great features and support, but integration depth can limit advanced workflows. Pros Powerful CRM with intuitive features, flexible automation, and responsive support that helps teams move fast. Cons HubSpot’s integrations felt shallow and rigid, often needing workarounds or paid add-ons to sync properly. Review Source Atalay C. Senior Manager, Paid Social and SEM Marketing and Advertising Used the software for: 2+ years ### "All the necessary technical features in one place - no third-party tools needed" August 24, 2025 4.0 Pros My favorite feature is its direct integration with paid platforms. Using CRM data on paid platforms is critical for ROAS. Automatic transfer of leads to Hubspot is also a good feature that is of great importance. Ease of use and simplicity of interface. Cons Prices increase depending on scaling and can be expensive compared to its competitors, which is the only feature I don't like. 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