# HubSpot CRM Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is HubSpot CRM the right Lead Management solution for you? Explore 4451 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152373/hubspot-crm/reviews --- HubSpot CRM 4.5 (4451) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 7th, 2026 # Reviews of HubSpot CRM Ease of use 4.4 Customer Service 4.4 ## Pros and Cons in Reviews Victoria S Project specialistMarket Research, 51 - 200 employeesUsed the software for: More than 2 years. “Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system).“ February 26, 2026 Nicole M Sales Enablement ConsultantElectrical/Electronic Manufacturing, Self-employedUsed the software for: More than 2 years. “The absolute worst is email handling, emails to linked inboxes have no settings control and always link to multiple deals; emails linked to Helpdesk don't exist independently of tickets which means that the ticket functionality and email functionality are fused in a way that prevents either from working correctly.“ July 31, 2025 Katie C Growth ConsultantMarketing and Advertising, Self-employedUsed the software for: 6-12 months. “With Hubspot CRM, I liked that I could create custom properties and have them displayed within the contact records. While the contact records aren't 100% customizable, having features like this where we could display custom properties was very helpful.“ February 25, 2026 DV David V Lead DeveloperInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years. “Duplicate leads, and lead buckets, we had a lot of issues with lead routing and lead attribution for a system that had been inhereted. “ November 13, 2025 MS Martina S VPMarketing and Advertising, 201 - 500 employeesUsed the software for: 1-2 years. “The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward.“ December 29, 2025 BE Brittani E OwnerComputer & Network Security, Self-employedUsed the software for: I used a free trial. “It's clear that their process is designed to push expensive products, not to help business owners make informed decisions. If you are looking for a company that values building a relationship and understanding your needs, this is not the place.“ October 8, 2025 LF Luis F Sales Development RepStaffing and Recruiting, 501 - 1,000 employeesUsed the software for: More than 2 years. “The built-in automation, email tracking, and integration with marketing tools help streamline workflows and improve team efficiency. While some advanced features require higher-tier plans, the core CRM functionality is robust and well-suited for both small teams and growing organizations.“ June 24, 2025 NT Nusrat Jahan T Customer Service AssociateConsumer Services, 11 - 50 employeesUsed the software for: 1-2 years. “A few tools feel a bit limited on the free plan, and sometimes the loading time is a bit slow when switching between tabs.“ November 23, 2025 ## Showing most helpful reviews Showing 1-25 of 4451 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Willem G. Commercial manager Computer Software Used the software for: 1-2 years ### "Great product easy to start" January 30, 2026 4.0 Overall it is awesome. The product is one of the better crms which is working straight out of the box. Pros Their support is great.the system is very easy to configure.the way the onboarding works makes it easy to start with in days Cons I found the price to be increasing quickly.it is also not very clear on what u pay for. It feels very expensive Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Reason for choosing HubSpot CRM Their team is great.the system works well and integrated well in gws Review Source Nicholas T. Sales Staffing and Recruiting Used the software for: Less than 6 months ### "Hubspot: The Best CRM" December 4, 2025 5.0 There are a few reasons why I liked HubSpot — it’s really about how it combines usability, functionality, and flexibility. Pros HubSpot combines CRM, marketing, sales, and service tools in one place. I didn't need separate tools for email campaigns, lead tracking, and customer support. Cons HubSpot Academy offers tons of free courses and certifications. Helps you learn and implement best practices for inbound marketing and sales. There was a cost to all this Switched from [FreeAgent](https://www.capterra.com/p/122008/FreeAgent/) Company Merger occurred and we switched to Hib Spot Review Source VR Verified Reviewer Marketing Consultant Non-Profit Organization Management Used the software for: 2+ years ### "Only Positive Accolades for HubSpot CRM!" February 1, 2026 5.0 I have been a user of the HubSpot CRM for 3.5 years. It manages our large contact and company database with ease. Our email marketing and social media management have never been better! Pros This is the most comprehensive and intuitive CRM that I have used in an organizational setting. The native configuration works well out of the box. Cons I honestly cannot think of a negative reason to not like HubSpot CRM. Their support team is efficient and always ready to help as well. Review Source Ryan H. Creative Manager Banking Used the software for: 2+ years ### "HubSpot is a good platform, but could improve" May 5, 2025 3.0 Overall, it's a good platform. It is asked to do a lot, and HubSpot usually comes through. It still feels like a work in progress, though. There is a decent amount of bugs and annoying UI issues. Unless you are very well-versed in the platform, it can be overwhelming. It is a good platform, but it could be better. Pros It's a one-stop shop CRM in many ways. Even on more basic plans, you get a ton to work with. It is easy to move contacts into marketing workflows and there are ways to integrate HubSpot onto our website. Cons It is pretty difficult to navigate and has a buggy UI. There is so much content and data within the CRM, so this is understandable to a degree, but the UI isn't consistent across the entire platform. It requires a ton of front-end work to create a strong structure before it becomes beneficial. Review Source DD Dennis D. Business Owner Information Technology and Services Used the software for: 6-12 months ### "Very good for helping your small business get off the ground. " January 2, 2026 5.0 Overall I have no huge complaints and I find it's right for me. Once I grow a bit more I am going to definitely upgrade to a paid tier so I can use some of the additional features like Help Desk and Social Media Marketing. Pros It was really easy to sign up and get started. The price (free tier) is perfect for small business like mine. Tracking sales and customer interactions is a breeze. Cons The AI Integration is kind of annoying and I don\[t find it works very well. Honestly it seems like something they threw in there just to keep up with other tech companies. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/) Reason for choosing HubSpot CRM HubSpot seemed to have the best free tier without the least amount of resistance to get set up. Review Source VR Verified Reviewer Project specialist Market Research Used the software for: 2+ years ### "HubSpot for customers management" February 26, 2026 5.0 HubSpot is our main CRM tool. It's also used as a ticketing system for our clients to reach out to us so that we can resolve their issues. Pros Hubspot surves its purpose as a CRM system very well. Besides, we use it to create our Knowledge Base (articles that are then integarted in our platform) and for Hubspot helpdesk (which is our system of helping clients on a project through ticketing system). Cons The navigation on the website is not very straightforward (not super easy to find some tabs, some tools). The templates to use for emails sometimes disappear. Review Source VR Verified Reviewer Sales Agent Real Estate Used the software for: 1-2 years ### "All in one platform that makes work easier m" March 23, 2026 5.0 I've used it for work,mainly to manage customers information and keep track of communication. It's a very helpful platform because everything is in one place which makes it easier to stay organized. Pros All in one system for managing contact and tasks. Easy to track emails and communication Helps keeps work organized Clean and user friendly dashboard Cons Can be a bit confusing for beginners Some features are blocked behind paid plans Takes time to learn all the tools Notification can sometimes be overwhelming Review Source VR Verified Reviewer Director Marketing and Advertising Used the software for: 2+ years ### "HubSpot is a great CRM" March 22, 2026 4.0 My experience with HubSpot is very good, and it's a tool I have used to store contact info and track the progress of deals for many years. Pros HubSpot is a great way to store contact information and keep track on the progress of Sales deals and schedule follow ups. Cons There isnt much to not like about HubSpot CRM, however, I think creating deals and how they appear visually could be improved. Review Source DL Darlene L. Estimator-Estimating Coordinator Construction Used the software for: 1-2 years ### "Great and Easy CRM" March 25, 2026 5.0 I use HubSpot daily and it is very easy to use and to manage all my information in one place. I have also taught others how to use this program. Pros I like the ease of use that HubSpot offers. I like that all of the information needed is stored together. Cons I don't like logging in once the time runs out if i am not active. I also don't want to have a double verification when logging in. Review Source TC Torey C. Junior Golf Tournament Manager Non-Profit Organization Management Used the software for: 1-2 years ### "HubSpot is worth it!" February 25, 2026 5.0 HubSpot is a multi-purpose tool with the data you need all in one place! Use it to track leads, make your content personable, and make team collaboration easier than evet. Pros All companies and contacts in one place that is easily searchable! Use data fields that make emails personable and unique to each contact. Easy to use as a team to make sure people are not double booking/answering inquiries. Cons The cost of HubSpot is high, but you get what you pay for. You can limit each managers access to help with costs. Review Source SW Steve W. Director Information Technology and Services Used the software for: 2+ years ### "Decent live chat solution" May 29, 2025 4.0 Not bad. It was better than some of the other live chat offerings we had used for our web-site and one we've now stuck with for a few years. Pros Fairly low cost and decent live chat solution. The chat solution is easy to use and to go through old chats to get customer information. Cons I cannot seem to get notifications to appear for new live chats, so often miss them coming in when I have multiple tabs open. Switched from [tawk.to](https://www.capterra.com/p/167792/tawk-to/) Ability to better tailor the live chat experience our customer got. Review Source MS Martina S. VP Marketing and Advertising Used the software for: 1-2 years ### "Easy to use CRM" December 29, 2025 4.0 Overall, HubSpot CRM is a solid and reliable platform that does a lot of things well. It’s particularly strong for teams that want a single system covering CRM, marketing, and sales without heavy setup or custom development. That said, companies should go in with a clear understanding of pricing and future needs. It works best when you plan ahead for which features you’ll actually need as you grow, rather than assuming everything will remain included. Pros HubSpot CRM is easy to get started with and intuitive, even for non technical users. The interface is clean, navigation makes sense, and core CRM tasks like contact management, deal tracking, and activity logging are straightforward. It works well across marketing, sales, and customer teams, which helps keep everyone aligned without needing constant manual updates. The reporting is clear, integrations are strong, and the free tier is useful enough to properly trial the platform before committing. Cons Over time, more features that many teams would consider fairly basic are being moved behind extra paid tiers. As your usage grows, it becomes harder to stay on lower plans without running into limitations, which can increase costs faster than expected. For scaling teams, this means budgeting carefully, as functionality you may assume is included often requires an upgrade. Review Source MM Michele M. Team Coordinator Telecommunications Used the software for: 2+ years ### "HubSpot CRM 2025 Review" August 29, 2025 5.0 Pros HubSpot CRM allows me to manage contacts and close deals rapidly in one single space. Email marketing tools on the other hand help attract customers. Cons I do not have any specific aspect that I face when using HubSpot CRM on my end - it is the leading Customer Relationship Management tool so far. Review Source AP Ashish P. Chief Marketing Officer E-Learning Used the software for: 2+ years ### "Grades tool for SMBs and scale-ups to get sales and marketing in one place" July 14, 2025 4.0 Good tool to get marketing and sales teams on the same page. HubSpot needs to work on its pricing to make it easier to understand. Pros HubSpot is a great tool for SMBs looking to scale up to serving an enterprise segment. The integration of marketing, sales and customer success in one place is very useful. Everyone knows about HubSpot from their inbound marketing, and I feel they provide great value even to those who have not purchased their products. Cons CRM is a bit clunky, and there is a learning curve, even for some basic features. You need to upgrade to a higher plan to really use it well, and the pricing structure is quite complicated. Alternatives considered [Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing HubSpot CRM Ease of use and customizable pricing options Review Source PW Paisley W. Instructional Designer Professional Training & Coaching Used the software for: 6-12 months ### "Hubspot CRM Review" October 22, 2025 5.0 It's user friendly and intuitive. The way the information is organised makes sense so it's easy to pickup. Pros I really like the way the information is displayed about the contact - with the payment details all on one side and the personal information on the other. This makes it easy to quickly pull bits of information just from a glance. I also really like how you can hide blank properties when you go into the more detail contact information. Cons Sometimes the activity part in the middle that is the default feels a bit cluttered and hard to pull the most useful information easily out of. Review Source Derek H. Account Manager Telecommunications Used the software for: 6-12 months ### "Hubspot CRM is the go-to tool for any sales team" April 28, 2025 5.0 I cannot give Hubspot a big enough praise as it has continued to impress me at every turn. The fact we can have a shared database of contacts, see the latest activity across the team with them and assign them to various people has really changed how we operate. Pros I had an idea in my head of what a CRM would look like and I was hesitant to want to add in another "step" to my sales process but it was literally minutes of exploring Hubspot before I realized how insane it would be for me to cling to the spreadsheets I had bene using. The email tracking is game changing not to mention the depth of process tracking you can get with this tool. Intuitive design and the automation at key points help ensure we aren't missing anything or doing double work. Cons While there isn't anything majorly wrong - I do wish the tool would remain logged in as it seems daily I have to resign in and if I don't remember to check I can miss having emails logged. Review Source Angelina O. Senior Data Manager Program Development Used the software for: 2+ years ### "HubSpot CRM is our go-to solution for keeping our customers always happy and satisfied." April 7, 2025 5.0 HubSpot CRM experience has been the greatest we could have hoped for. It has simplified our work in keeping our customers engaged and fully satisfied with all the services they need. HubSpot CRM has made it easy for us to understand our customers individual needs making it easy to offer them a perfectly crafted personalized experience. Pros HubSpot CRM has very efficient contact management functions that makes it easy for us to gain full control over our customers database and conversations. This has helped us to understand exactly what each customer need making it possible to give each one of them a personalized experience. HubSpot CRM also provides incredible communication features like instant chatting and online meetings. These features has helped us to maintain a smooth and streamlined information sharing experience with our customers at all times. Cons We have not had any lows with HubSpot CRM. There have been nothing about it that does not fit to our needs. Review Source Claudi R. SDR Team Lead Financial Services Used the software for: 2+ years ### "Hubspot is a vital tool for any business." April 26, 2025 5.0 All in all, it is a very powerful and versatile tool that can be customized to the client's or company's needs. Pros complete tool for integration and consolidation of all data, adaptable, simple and intuitive but very powerful. Cons Sometimes there are some duplication errors, although they are always easy to solve and identify. Review Source SS Sarah S. Project Manager Education Management Used the software for: 6-12 months ### "Project Manger review of HubSpot" May 24, 2025 5.0 Overall HubSpot has been an integral part of my day to day project manager job and I enjoy the platform. Pros I’ve been using HubSpot CRM for several months now, and it has truly transformed the way we manage our customer relationships. From the very beginning, the platform stood out for its user-friendly interface and easy onboarding process. Even team members without a strong technical background were able to get up and running quickly. I especially appreciate the integrations with other tools like Gmail, Outlook, and Slack, as well as the real-time tracking and customizable dashboards that help us stay on top of sales pipelines and marketing performance. The automation features in the paid tiers have also been a huge time-saver. Cons While the core CRM is free and quite generous, many of the more powerful tools—such as advanced reporting, marketing automation, and custom workflows—are locked behind higher-tier paid plans. These can get expensive quickly as your business grows and needs scale, especially if you need access for a larger team or more customization. Review Source MC Mary C. Business Development Hospitality Used the software for: 2+ years ### "Most functional and user friendly Sales CRM " July 1, 2025 5.0 I have used multiple other CRMs in two different business settings and HubSpot was by far the best CRM. It was easy to train on, easy to find past data, easy to set up workflows and triggered outreach that required little oversight. It also worked well collaboratively, allowing my team to work together to quickly ascertain the status of a given client and to share task between them. Pros This product is particularly user friendly and offers quick, live data updates. It worked well tracking the sales tasks for a company of over 75 sales people. Cons I did not explore the full functionality of the reporting features for upper management needs but would have liked more clear reporting for sales personnel tracking their own metrics. Review Source VR Verified Reviewer COO Computer Software Used the software for: 2+ years ### "Great CRM With Strong Support, but Marketing Tools Get Pricey" December 23, 2025 4.0 Overall, HubSpot is an excellent CRM with dependable support and solid day-to-day tools. It’s great value on the service side, but the marketing add-ons can push the budget higher than expected. Pros Affordable and effective for CRM and support. The tools are easy to use, and HubSpot’s support team has always been helpful and responsive. Cons Marketing features can get expensive quickly, especially as you scale or need more advanced capabilities. Review Source NW Nancy W. Customer Care Representative Leisure, Travel & Tourism Used the software for: 2+ years ### "Streamlining services through strengthened customer relationships. " June 2, 2025 5.0 It is a great experience where management if customer relationship has become easy and very fulfilling. Scheduling online meetings and directly engaging clients on one on one. Perfect surveys and calender management. Pros It is a self service application and very flexible working on cloud. Maintains customer services by providing an easy engagement channel. Easy schedule planning and follow up reminders. Teamwork projects management and progress tracking. Cons It is totally satisfying on the basic use i have it for nothing complex in features and usability in overall. Review Source Atalay C. Senior Manager, Paid Social and SEM Marketing and Advertising Used the software for: 2+ years ### "All the necessary technical features in one place - no third-party tools needed" August 24, 2025 4.0 Pros My favorite feature is its direct integration with paid platforms. Using CRM data on paid platforms is critical for ROAS. Automatic transfer of leads to Hubspot is also a good feature that is of great importance. Ease of use and simplicity of interface. Cons Prices increase depending on scaling and can be expensive compared to its competitors, which is the only feature I don't like. Review Source Steve P. Head of Sales BD Commercial Real Estate Used the software for: 6-12 months ### "Hubspot CRM" August 14, 2025 5.0 Positive albeit with a steep learning curve. Now very effective and bringing strong ROI. Technically a good product Pros Very functional and feature packed. Allows plenty of customisayion. Has new AI features that are very helpful Cons Steep learning curve and costly for sthird party support. Hubspot support is very strong but can be confusing Review Source TL Tom L. Marketing Director Information Technology and Services Used the software for: 2+ years ### "Complete sales and marketing tool for small B2B technology provider" May 21, 2025 5.0 Absolutely essential tool to our business, manages customer relations and overall sales and marketing performance. Pros Simple to use, but can build complexity in to support the business requirements - we've ultimately started quite basic but are now expanding our use of the tool from sales and marketing into finance and customer service/experience. Cons Can hit paywalls quite quickly and regularly the more features you use - cost of using the tool and therefore exponentially grow. Also sometime come across simple functionality the system doesn't support (but very much feels like it should!) 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