Customer Loyalty Software
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Marsello
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What is Marsello?

Marsello is the only retail marketing solution that works in-store and online. Packed with marketing automation features, including loyalty & reward programs, perfectly timed email and SMS automations, customizable campaign templates, marketing lists, feedback surveys, and reporting so you can track what works and what doesn't, Marsello is designed to drive sales.

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Best For

Marsello is for retail businesses that want to do smart, targeted marketing to drive sales. Best suited for businesses using eCommerce and POS.

Marsello Pricing Overview

Marsello pricing starts at $49.00 per user, per month. There is a free version. Marsello offers a free trial.See additional pricing details below.

Marsello Video and Images

Deployment & Support

Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live Rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Contact Details
  • Marsello
  • Located in New Zealand
  • Founded in 2013
  • https://www.marsello.com

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Marsello Pricing

Starting From:
$49.00 /month
Pricing Model: Per User
  • Yes, has free trial
  • Yes, has free version
Pricing Details (Provided by Vendor):
+$10/additional block of 1000 customers +$50/additional site
Pricing Resources:
  • Be an Informed Buyer: Understanding the True Cost of Business Software
  • Customer Loyalty Software Pricing Guide
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    Marsello Features

    Features are displayed in alphabetical order.

  • Activity Tracking
  • CRM
  • Customer Activity Tracking
  • Customer Surveys
  • Discount Management
  • Loyalty Cards
  • Loyalty Program
  • Member Portal
  • Membership Management
  • No-Card Loyalty System
  • Reporting/Analytics
  • Rewards Management

    • FOUND IN THESE CATEGORIES:

    Customer Loyalty Software|Email Marketing Software|Small Business Loyalty Programs Software
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    Marsello Reviews

    Showing 5 of 83 reviews
    Overall
    4.4
    Ease of Use
    4.4
    Customer Service
    4.4
    • "I love Goody as a customer reward app as it offers good easily redeemable loyalty rewards."
    • "I am growing in loyalty and already seeing bounce back from customers. Has the ability to target customers on time since last visit."
    • "Took time to help me through every single step. Wants to help me grow my business, she seems to love her job."
    • "Surprised by the ease of application, immediate enjoying benefits."
    • "If ever there is or was a problem I know I can talk to someone on the phone or via chat immediately. I've never been treated like a 'stupid user."
    • "I don't really have anything at this time to complain or comment on."
    • "Our machine occasionally is telling people they need to verify their email before redeeming however they have already done this, also when it freezes it is frustrating for customers."
    • "I've had some rare instances where some emails failed to send."

    Pros

    • "I love Goody as a customer reward app as it offers good easily redeemable loyalty rewards."
    • "I am growing in loyalty and already seeing bounce back from customers. Has the ability to target customers on time since last visit."
    • "Took time to help me through every single step. Wants to help me grow my business, she seems to love her job."
    • "Surprised by the ease of application, immediate enjoying benefits."

    Cons

    • "If ever there is or was a problem I know I can talk to someone on the phone or via chat immediately. I've never been treated like a 'stupid user."
    • "I don't really have anything at this time to complain or comment on."
    • "Our machine occasionally is telling people they need to verify their email before redeeming however they have already done this, also when it freezes it is frustrating for customers."
    • "I've had some rare instances where some emails failed to send."
    Write a Review
    Read All 83 Reviews
    Avatar Image
    Che C.
    Sales And Marketing Specialist
    Retail, 11-50 employees
    Used the software for: 1-2 years
    Overall Rating
    5.0
    Ease of Use
    5.0
    Customer Service
    5.0
    Features
    5.0
    Value for Money
    5.0
    Likelihood to Recommend
    10/10
    Reviewer Source 
    Source: Capterra
    October 10, 2018
    “A Simple, flexible CRM system for Point of Sale”
    Overall: Goody is easy to install and administer. If ever there is or was a problem I know I can talk to someone on the phone or via chat immediately. I've never been treated like a 'stupid user'. Love goody.
    Pros: We liked that our loyalty scheme was able to go fully digital.
    Cons: Of course it could always be cheaper, but the price as it stands is completely reasonable for the product.
    Reviewer Source 
    Source: Capterra
    October 10, 2018
    Shannay H.
    Office Manager
    Food Production, 201-500 employees
    Used the software for: 2+ years
    Overall Rating
    4.0
    Ease of Use
    4.0
    Customer Service
    1.0
    Features
    4.0
    Value for Money
    4.0
    Likelihood to Recommend
    7/10
    Reviewer Source 
    Source: Capterra
    May 9, 2018
    “Customer Service is appalling. Out of 3 questions in 12 months, I've had 1 answer.”
    Overall: Hopefully more customers passing through the store
    Pros: Ability to provide loyalty points to our customers. Has the functionality to do reports on the computer.
    Cons: Unless you know how it works, it's not that user-friendly to the staff who have no tech savvy. Changes to the tablet confuse the older generation customers.

    Vendor Response

    By Marsello on May 15, 2018
    Hi Shannay, thanks so much for your response. We take your comments extremely seriously, and we're committed to ensuring each and every customer has a positive experience. We've taken your support comments on board, and we're looking to improve this area of our business over the next two months, including hiring more staff to ensure our customers are well looked after. I¿ll be taking a look at past support queries to better understand why it took so long to reply to your support ticket. Yet again, thanks so much for taking the time to submit this review, as we'd love to turn this back into a 10/10! Kind regards, Rory Moss, Marketing Manager
    Reviewer Source 
    Source: Capterra
    May 9, 2018
    Shannay H.
    Office Manager
    Food & Beverages, 1001-5000 employees
    Used the software for: 2+ years
    Overall Rating
    3.0
    Ease of Use
    4.0
    Customer Service
    1.0
    Features
    3.0
    Value for Money
    3.0
    Likelihood to Recommend
    5/10
    Reviewer Source 
    Source: Capterra
    March 12, 2019
    “Goody review 2019”
    Overall: Customer service can most definitely be improved considering the cost. Overall customers are happy when they are able to redeem their points and since it's managed by an app as opposed to being done manually by myself it's a good thing to have.
    Pros: Relatively easy for customers to navigate in store on the tablet
    Cons: Not as easy on the app for smart phones - not even I use the phone app

    Vendor Response

    By Marsello on July 19, 2019
    Hi Shannay, We're deeply sorry you haven't had the most positive experience with our support services. We immediately arranged for a support contact to touch base and address any concerns you had. Regarding the app, it's in use by over 100k people, so we feel it's a fairly important part to sign up and point balance reminders. Thanks for the review, and we'll be making sure you have the necessary support services you need, as clearly based on the review, there are things we can improve. Appreciate the feedback. Kind regards, Rory Moss General Manager
    Reviewer Source 
    Source: Capterra
    March 12, 2019
    Rob G.
    Sales Mgr
    Automotive, 201-500 employees
    Used the software for: 2+ years
    Overall Rating
    4.0
    Ease of Use
    4.0
    Customer Service
    4.0
    Features
    4.0
    Value for Money
    3.0
    Likelihood to Recommend
    8/10
    Reviewer Source 
    Source: Capterra
    April 18, 2021
    “Reward me”
    Overall: Generally good, but need to add greater rewards value
    Pros: No extra cost for being on this program
    Cons: Good friendly customer service, bit disappointed that after spending $450 on coffee last week (seriously) I only earnt 5 rewards points on Goody
    Reviewer Source 
    Source: Capterra
    April 18, 2021
    Jusmena K.
    Owner
    Unspecified
    Used the software for: 1-2 years
    Overall Rating
    4.0
    Ease of Use
    4.0
    Customer Service
    3.0
    Features
    4.0
    Value for Money
    3.0
    Reviewer Source 
    Source: Capterra
    May 9, 2018
    “Consistent ”
    Pros: That's its easy to use, and you only need one card for many site, therefore more people are inclined to use it because it doesn't feel like another card
    Cons: Doesn't link yet to the pos but this could change in the future. No one comes to see us at the cafe so the customer service could improve

    Vendor Response

    By Marsello on May 15, 2018
    Hi Jusmena, Firstly, thanks so much for your review! We really appreciate this. Looking at your account you currently operate the check-in model. If you¿d like to start incentivising customers for dollars spent, we can totally do this! We do have a number of POS integrations, but it depends on what you currently operate. We also have a check-in version which should work on your POS device, pending your PC is above windows XP. Unfortunately, we don¿t do on-site visits any more, as the system has become very simple to operate. It¿s much easier to call you at a time that suits if you prefer? Yet again, thanks for taking the time to review us, and do let us know if you like to whitelabel (customise) your apps or investigate POS options. Kind regards, Rory Moss Marketing Manager
    Reviewer Source 
    Source: Capterra
    May 9, 2018
    Read All 83 Reviews
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