--- title: "Marsello Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Marsello Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/152524/Goody/" page_type: "product" language: "en" --- # Marsello Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Marsello ## What is Marsello? With Marsello, you can create an omnichannel loyalty program for your retail or hospitality business. Drive repeat purchases and increase monthly turnover with a points-based loyalty program that works in-store and online, then put your loyalty data to work by sending targeted emails, SMS campaigns, and automations that move the needle on revenue. Create one loyalty experience across all your channels — Launch a loyalty program with omnichannel offers, loyalty points earning, and reward redemption. Send marketing campaigns that drive sales, consistently — Put your loyalty data and insights into motion. Send targeted emails, SMS campaigns, and automations that move the needle on revenue. Understand your loyalty and marketing performance like never before — Monitor site-specific sales, report on repeat business, get omnichannel sales attribution for your campaigns, and more. Join more than 3,000 growing brands that use Marsello to power their loyalty programs and marketing. ## What is Marsello used for? [Customer Loyalty](https://www.capterra.com/customer-loyalty-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 104 user reviews Reviews sentiment Positive 83% Neutral 11% Negative 7% Starting price $60 Other, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Marsello?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.marsello.com&name=Marsello) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Marsello 4.3 (104) VS. [4.9 (3,828)](https://www.capterra.com/p/186209/Guusto/reviews/) Starting Price $60 Other, Per Month Starting Price $4.8 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (104) Ease Of Use 4.9 (3,828) Value For Money 4.2 (92) Value For Money 4.9 (3,451) Customer Service 4.3 (94) Customer Service 4.9 (3,511) ## Marsello alternatives [4.9 (257)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.8 (542)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [RepeatMD](https://www.capterra.com/p/10009042/RepeatMD/) [4.4 (192)](https://www.capterra.com/p/10009042/RepeatMD/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10009042/RepeatMD/) [Referrizer](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) [4.8 (197)](https://www.capterra.com/p/144990/Referral-Marketing-Automation/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/144990/Referral-Marketing-Automation/) [View all alternatives](https://www.capterra.com/p/152524/Goody/alternatives/) ## FAQs about Marsello Overview ### What problems does Marsello solve? Marsello solves weak customer retention, limited insight into buying habits, and manual loyalty marketing by combining rewards, customer data capture, POS-connected campaigns, and automated follow-ups like win-back offers, birthdays, and feedback requests. Retailers, cafes, hospitality businesses, and marketers benefit most from easier repeat-visit growth and simpler promotion management. Answer based on 31 reviews Overview ### Which roles and teams benefit most from Marsello? Marsello is most used by business owners, directors, managers, and marketing teams that need to drive customer retention and repeat sales. Retail, hospitality, and service leaders use it to run loyalty programs, automate email and SMS campaigns, track customer behavior, and manage promotions without adding operational complexity. Answer based on 104 reviews Overview ### What company size and industries is Marsello built for? Marsello is built mainly for small retail businesses, with 83% of reviewers from small companies and 24% in retail. It serves multi-location businesses using integrated eCommerce and point-of-sale systems, with additional use in hospitality at 13% and health, wellness and fitness at 8%, often for customer loyalty. Answer based on 104 reviews Features and Usability ### What are the key features of Marsello? Marsello includes core loyalty and marketing features such as customer loyalty programs, rewards points, digital loyalty cards, and email marketing campaigns. Differentiating capabilities include customer segmentation, automated win-back and birthday messages, POS integration, and reporting dashboards that track customer activity, redemptions, and campaign results. Answer based on 61 reviews Pricing ### How much does it cost and what fees or limitations are included? Marsello starts at $60 per month for the Loyalty Launch plan, which includes analytics and reporting, Apple and Google Wallet, loyalty automations, rewards redemption, and referral tools. A free trial is available. Pricing is often described as reasonable, though some reviewers say it could be cheaper or mention hidden costs. Answer based on 9 reviews Integrations ### Which third-party tools and platforms does Marsello integrate with? Marsello integrates with 18 third-party tools and platforms, including Shopify, WooCommerce, BigCommerce, Ecwid, Klaviyo, Instagram, TikTok, and Meta for Business. It also connects with Lightspeed, Shopify POS, Shopify Plus, Shopify Retail, Lightspeed Restaurant, Lightspeed eCommerce, Judge.me, Cin7 Omni, and Genius iPad POS System. Answer based on 12 reviews Getting Started and Support ### What training and onboarding options does Marsello offer? Marsello provides in-person training, live online sessions, webinars, and documentation to help teams get started. In-person training supports direct instruction, live online sessions and webinars allow guided learning remotely, and documentation offers written reference materials for self-paced review and setup. Answer based on 1 reviews Getting Started and Support ### What customer support options does Marsello offer, and how do users rate the experience? Marsello offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live support, and chat. Many users describe support as friendly, detailed, and quick to respond, especially by phone, chat, and email, though some report poor support, unresolved issues, and frustration when the product fails or feels cumbersome. Answer based on 18 reviews Customer loyalty ### How well does Marsello handle customer loyalty programs? Marsello supports customer loyalty programs well for many retail and hospitality businesses, especially for repeat-visit campaigns and digital rewards. Marketing teams value customizable offers, points, coupons, and customer tracking, though some users report sync issues, setup friction, limited online and offline consistency, and occasional bugs that affect reliability. Answer based on 61 reviews ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Marsello supports all three features reviewers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve outreach and make better marketing decisions. Email Campaign Management 4.0 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Scheduling 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Campaign Analytics 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Contact Management 3.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Loyalty Program 4.2 (13) 46.15% of 13 reviewers that rated this feature as important or highly important Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Rewards Management 4.0 (12) 50.00% of 12 reviewers that rated this feature as important or highly important Strategize and implement rewards for returning customers, employees and other members Marsello 52 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Client Portal: Private online space that lets businesses securely share documents and provide information access to clients - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customer Accounts: Record customer information, purchase history, and other notes - Customer Activity Tracking: A report showing what actions customers perform - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Marketing: Create and send email blasts/campaigns - Email Tracking: Track delivered, received, and opened emails - Image Library: Store and manage images - Lead Capture: Automatically identify and save contact information of potential customers - List Management: Manage contacts across multiple mailing lists - Loyalty Cards: Manage loyalty cards that hold rewards and promotions to incentivize customers to return - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Member Portal: Online gateway through which members can access/update personal information - Membership Management: Database of members to track personal information of individuals and families - Mobile Access: Access software remotely via mobile devices - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Point of Sale (POS): Accept and process customer payments for products or services using hardware and software - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Referral Tracking: Log and store the source of contacts/leads - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - Rewards Program: Point or incentive based programs loyalty programs designed to increase customer engagement - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Segmentation: Group leads or contacts based on their specific characteristics - SMS Marketing: Send promotional campaigns or transactional messages via text messages - Social Engagement: Process of communicating with an online community and measuring the effectiveness of activity - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.1 (104) 4.1 Based on 104 reviews ## Pricing Value for money 4.2 (92) Free Trial [View pricing plan details](https://www.capterra.com/p/152524/Goody/pricing/) Loyalty Launch $60.00 Other,Per Month It includes: - Customer loyalty program - Points program - Reward redemption - Loyalty automations - Referral program - Apple & Google Wallet - Customer profiles - Customer feedback surveys - Analytics and reporting Professional $135.00 It includes: - Customer loyalty program - Points program - Reward redemption - VIP tiers - Loyalty automations - Segmentation - Referral program - Customer profiles - Customer feedback surveys - Email campaigns - Marketing automations - Campaign media library - Analytics and reporting Plus Contact Vendor for Pricing It includes: - Custom sites and database size - Customer loyalty program - Points program - Reward redemption - VIP tiers - Loyalty automations - Segmentation - Referral program - Customer profiles - Customer feedback surveys - Email campaigns - Marketing automations - Campaign media library - Analytics and reporting - Add-on products - API access - Dedicated success manager - Premium onboarding - Priority technical support Value for money 4.2 (92) 4.2 Based on 92 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Lightspeed Retail](https://www.capterra.com/p/120491/Lightspeed-Retail/)[ TikTok](https://www.capterra.com/p/237591/TikTok/)[ Cin7 Omni](https://www.capterra.com/p/133133/Cin7/)[ Ecwid](https://www.capterra.com/p/143648/Ecwid/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (94) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (94) 4.3 Based on 94 reviews ## User reviews Overall rating 4.3 Based on 104 reviews Filter by rating 5(62) 4(24) 3(11) 2(1) 1(6) Mentioned topic Sorted by most recent CM Calvin M. Owner Food & Beverages ### "Great Product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 18, 2026 Pros Excellent customer support and functionality. Every time I have an idea for an automation, we always manage to find a way to make it work for our business. The team are detailed in their support. Pricing is very reasonable. Easy to learn. Cons There is not much I would fault for Marsello, perhaps the only thing is sometimes a lag between updating my database from Lightspeed. Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. MP Mark P. Director Retail ### "Great to start with, but terrible when things go wrong" 1.0 Overall Rating 1.0 1.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 December 21, 2025 Avoid if you use woocommerce!!! We updated our woocommerce store and re-activated the Marsello API. Marsello then saw all the old orders as new orders as they had been assigned new ID's within woo. this DUPLICATED every order on Marsello DOUBLING peoples loyalty rewards in an instant and potentially costing me thousand of pounds. Marsello has no checking in place to weed out dupicates even though EVERY order has the exact same date and time stamp and transaction amount. It's now been two weeks and marsello have failed to get back to me ONCE regarding a resolution for this. The reason we chose marsello is for the intergrations to lightspeed epos and woo, but looks like we'll be dropping lightspeed and marsello now. I've written this as a way to hopefully get this issue resolved as I have had nothing from marsello other than "we're looking in to it" emails every time i get in touch. Up to this point the experience has been good, other than the pop up which is poorly designed and looks like it's been coded by a 5 year old (my webdesigners comments) But I rate a company on their ability to resolve issues when things go wrong and on this occasion it's been a 1 star Pros Great set up and intergration, worked well with our website and retail epos, Liked the unlimited marketing by email ability and metrics are good. Cons When things go wrong they're terrible at sorting things out, we've had an issue for a couple of weeks and nothing is being done about it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LR Leroy R. Owner Retail ### "Loyalty Program looks nice if you can get it to work" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 December 19, 2024 After multiple attempts at emails with customer support they don't understand implications I face with setup. They keep reccomending things to fix it without getting to root of problem. They can't call me and work out the details so the email chain is long and messy. Terrible customer support. Pros Expiring Points, integrates with Lightspeed Retail. Cons Customer Service and program does not import customer info well and has a sync issue with Lightspeed Retail. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RS Rytis S. Director Retail ### "Caution: Unreliable Service and Unresponsive Support" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 September 17, 2024 We had a very disappointing experience with this company. After dedicating three months to testing their platform, we encountered numerous bugs and technical issues. Despite this, we were charged in full during that entire period. In the first month, we were billed for an API and an additional site, despite not having any additional sites. We raised this issue multiple times but received little to no support. Our main point of contact, \[sensitive content hidden\], was dismissive of our concerns, repeatedly stating that their company is exceptional and without faults. Unfortunately, their loyalty program was completely unusable due to persistent bugs, and their customer service was slow to respond. When we requested a refund for the services we couldn’t use, we were told that they do not offer refunds, citing their terms and conditions. There is alot more to say about it, but we will leave it here. We strongly advise caution if considering this company. Pros Cheesy presentation by sales team, company name also sounds good. Cons Hidden costs No custommer support Full of bugs Alternatives considered [Customer Loyalty](https://www.capterra.com/p/218685/Piggy/) Reasons for choosing Marsello Price offered at the time and sales representative pitch. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LS Liam Styles C. Creative Director Retail ### "Great App, Could be Better" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 July 24, 2024 Marsello allows lots of customization to suit your needs in most areas, but bafflingly little to none in others. It has a fairly customizable loyalty program disambiguated from $$ to points, which you can have mean the same thing, but most customers of ours dislike the points and would rather have their loyalty tracked in $$. Pros Marsello is, at the time of review, the best platform for loyalty and email marketing for our business. There is a lot of customization and great analytic overview. Cons Marsello, at time of review, does NOT have a function that allows product recommendations tailored to individual purchases or cart activity. This means if you suggest any products via email marketing, it will always be a list of randomly generated products or manually selected ones. They will be the same for everyone. This feature is essentially useless for general purpose marketing or winback. Like many apps of its kind, it's a little too concerned with marketing itself instead of actually being a helpful app for clients. There are so many bells & whistles that are little more than half-baked ideas that have never gone anywhere. Reasons for choosing Marsello Not sure where Mailchimp is at these days, but Marsello had a really great loyalty system that integrated with our POS and online store. Mailchimp did not. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NS Natasha S. Caregiver Health, Wellness and Fitness ### "Thank you Goody Card" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 14, 2024 I am such a happy customer. You seriously help the country Pros I love the ease of use. And deals points and discounts/vouchers Cons Nothing. Im very pleased especially on my birthday yeara ago Lawrenson Group gave me $50 Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Melanie S. Owner Retail ### "Great Loyalty Program" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 February 16, 2024 Overall I am happy with Marsello and I plan to continue using this product Pros It integrates with my Lightspeed point of sale Cons Creating campaigns took a little time to figure out Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. RA Roger A. Clinic Supervisor Health, Wellness and Fitness ### "A digital card rather than having to repeatedly giving an email address would be better" 3.0 Overall Rating 3.0 3.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 2.0 2.0 Likelihood to Recommend 7/10 February 10, 2024 Other than noting above it's been a good experience Pros Getting a price reduction after accumulating points Cons The need to give email address each purchase Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MS Maureen S. Owner Apparel & Fashion ### "Great Product For Small Business " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 12, 2023 My experience has been really good with Marsello. Customer service is great. It was easy to set up and the automated emails have been operating flawlessly on my site for years. Pros Marsello has been a solid marketing platform for my small business. The platform is affordable and trustworthy. I've been using it for a number of years now and it has never let me down. Cons The analytics and reports need improvement. Reasons for choosing Marsello Affordable cost and good reviews Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. BH Brendon H. Director Pharmaceuticals ### "Beware, service support is zero" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 December 12, 2022 Very very poor Pros This use to be an excellent product, but now it fails constantly, annoys customers and does nothing to enhance our business.Beware the lack of support Cons Support is pathetic, the product does no longer work Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/152524/Goody/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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