# Marsello Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Marsello the right Email Marketing solution for you? Explore 104 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152524/Goody/reviews --- Marsello 4.3 (104) [View alternatives](https://www.capterra.com/p/152524/Goody/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Reviews of Marsello Ease of use 4.3 Customer Service 4.3 ## Pros and Cons in Reviews MP Mark P DirectorRetail, 2 - 10 employeesUsed the software for: 6-12 months. “Great set up and intergration, worked well with our website and retail epos, Liked the unlimited marketing by email ability and metrics are good.“ December 21, 2025 LC Liam Styles C Creative DirectorRetail, 11 - 50 employeesUsed the software for: More than 2 years. “It has a fairly customizable loyalty program disambiguated from $$ to points, which you can have mean the same thing, but most customers of ours dislike the points and would rather have their loyalty tracked in $$.“ July 24, 2024 CM Calvin M OwnerFood & Beverages, 2 - 10 employeesUsed the software for: 1-2 years. “Every time I have an idea for an automation, we always manage to find a way to make it work for our business.“ January 18, 2026 RS Rytis S DirectorRetail, 2 - 10 employeesUsed the software for: Less than 6 months. “Unfortunately, their loyalty program was completely unusable due to persistent bugs, and their customer service was slow to respond. When we requested a refund for the services we couldn’t use, we were told that they do not offer refunds, citing their terms and conditions.“ September 17, 2024 MP Mark P DirectorRetail, 2 - 10 employeesUsed the software for: 6-12 months. “We updated our woocommerce store and re-activated the Marsello API.“ December 21, 2025 MP Mark P DirectorRetail, 2 - 10 employeesUsed the software for: 6-12 months. “Avoid if you use woocommerce!!!“ December 21, 2025 CM Calvin M OwnerFood & Beverages, 2 - 10 employeesUsed the software for: 1-2 years. “Pricing is very reasonable.“ January 18, 2026 LC Liam Styles C Creative DirectorRetail, 11 - 50 employeesUsed the software for: More than 2 years. “Like many apps of its kind, it's a little too concerned with marketing itself instead of actually being a helpful app for clients.“ July 24, 2024 ## Showing most helpful reviews Showing 1-25 of 104 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Brian R. Director/Owner /Manager Hospitality Used the software for: 6-12 months ### "Goody is Great" January 20, 2019 4.0 we are really happy with it, happier still with the support and easy interfaces to our business and our customers Pros It has enabled us to find a new level of Customer loyalty rewards that is easy to manage and even easier to interface with our customers - i wish i could have found this years ago Cons i don't really have anything at this time to complain or comment on Review Source Response from Marsello January 23, 2019 Thanks for your positive review Brian. We really value you taking the time to provide this, and we'll be sharing it with the team. All the best, Rory Moss Marketing Manager LSC Liam Styles C. Creative Director Retail Used the software for: 2+ years ### "Great App, Could be Better" July 24, 2024 4.0 Marsello allows lots of customization to suit your needs in most areas, but bafflingly little to none in others. It has a fairly customizable loyalty program disambiguated from $$ to points, which you can have mean the same thing, but most customers of ours dislike the points and would rather have their loyalty tracked in $$. Pros Marsello is, at the time of review, the best platform for loyalty and email marketing for our business. There is a lot of customization and great analytic overview. Cons Marsello, at time of review, does NOT have a function that allows product recommendations tailored to individual purchases or cart activity. This means if you suggest any products via email marketing, it will always be a list of randomly generated products or manually selected ones. They will be the same for everyone. This feature is essentially useless for general purpose marketing or winback. Like many apps of its kind, it's a little too concerned with marketing itself instead of actually being a helpful app for clients. There are so many bells & whistles that are little more than half-baked ideas that have never gone anywhere. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Marsello Not sure where Mailchimp is at these days, but Marsello had a really great loyalty system that integrated with our POS and online store. Mailchimp did not. Review Source MP Mark P. Director Retail Used the software for: 6-12 months ### "Great to start with, but terrible when things go wrong" December 21, 2025 1.0 Avoid if you use woocommerce!!! We updated our woocommerce store and re-activated the Marsello API. Marsello then saw all the old orders as new orders as they had been assigned new ID's within woo. this DUPLICATED every order on Marsello DOUBLING peoples loyalty rewards in an instant and potentially costing me thousand of pounds. Marsello has no checking in place to weed out dupicates even though EVERY order has the exact same date and time stamp and transaction amount. It's now been two weeks and marsello have failed to get back to me ONCE regarding a resolution for this. The reason we chose marsello is for the intergrations to lightspeed epos and woo, but looks like we'll be dropping lightspeed and marsello now. I've written this as a way to hopefully get this issue resolved as I have had nothing from marsello other than "we're looking in to it" emails every time i get in touch. Up to this point the experience has been good, other than the pop up which is poorly designed and looks like it's been coded by a 5 year old (my webdesigners comments) But I rate a company on their ability to resolve issues when things go wrong and on this occasion it's been a 1 star Pros Great set up and intergration, worked well with our website and retail epos, Liked the unlimited marketing by email ability and metrics are good. Cons When things go wrong they're terrible at sorting things out, we've had an issue for a couple of weeks and nothing is being done about it. Review Source CM Calvin M. Owner Food & Beverages Used the software for: 1-2 years ### "Great Product" January 18, 2026 5.0 Pros Excellent customer support and functionality. Every time I have an idea for an automation, we always manage to find a way to make it work for our business. The team are detailed in their support. Pricing is very reasonable. Easy to learn. Cons There is not much I would fault for Marsello, perhaps the only thing is sometimes a lag between updating my database from Lightspeed. Review Source Che C. Sales And Marketing Specialist Retail Used the software for: 1-2 years ### "A Simple, flexible CRM system for Point of Sale" October 10, 2018 5.0 Goody is easy to install and administer. If ever there is or was a problem I know I can talk to someone on the phone or via chat immediately. I've never been treated like a 'stupid user'. Love goody. Pros We liked that our loyalty scheme was able to go fully digital. Cons Of course it could always be cheaper, but the price as it stands is completely reasonable for the product. Review Source RS Rytis S. Director Retail Used the software for: Less than 6 months ### "Caution: Unreliable Service and Unresponsive Support" September 17, 2024 1.0 We had a very disappointing experience with this company. After dedicating three months to testing their platform, we encountered numerous bugs and technical issues. Despite this, we were charged in full during that entire period. In the first month, we were billed for an API and an additional site, despite not having any additional sites. We raised this issue multiple times but received little to no support. Our main point of contact, \[sensitive content hidden\], was dismissive of our concerns, repeatedly stating that their company is exceptional and without faults. Unfortunately, their loyalty program was completely unusable due to persistent bugs, and their customer service was slow to respond. When we requested a refund for the services we couldn’t use, we were told that they do not offer refunds, citing their terms and conditions. There is alot more to say about it, but we will leave it here. We strongly advise caution if considering this company. Pros Cheesy presentation by sales team, company name also sounds good. Cons Hidden costs No custommer support Full of bugs Alternatives considered [Customer Loyalty](https://www.capterra.com/p/218685/Piggy/) Reason for choosing Marsello Price offered at the time and sales representative pitch. Review Source LR Leroy R. Owner Retail Used the software for: Less than 6 months ### "Loyalty Program looks nice if you can get it to work" December 19, 2024 1.0 After multiple attempts at emails with customer support they don't understand implications I face with setup. They keep reccomending things to fix it without getting to root of problem. They can't call me and work out the details so the email chain is long and messy. Terrible customer support. Pros Expiring Points, integrates with Lightspeed Retail. Cons Customer Service and program does not import customer info well and has a sync issue with Lightspeed Retail. Review Source Jamie S. CEO Retail Used the software for: 1-2 years ### "Great for in-store loyalty, we need more though" July 7, 2022 3.0 Does the job for in-store loyalty. Wasn't as easy to set up as I'd expected (have used a LOT of SAAS platforms over the years) Pros Marsello drives in-store customer loyalty well with the Vend/Lightspeed integration Cons The fact that we can't provide a seamless loyalty/coupon experience online and offline is a problem, and creates additional administrative load for our team Review Source Gabby H. Account Executive Sports Used the software for: 1-2 years ### "Account Executive" January 31, 2019 2.0 Difficult to work with and hard to get problems resolved quickly. Pros I can access it online and download all the information. Cons That there are many features it does not provide e.g tracking gender each scan. Review Source Response from Marsello March 11, 2019 Thanks for your review Gabby. It's the first negative review we have ever had, so i'd like to communicate to those reading this. Despite advising your team how to setup the rewards programme, you decided on behalf of your client (Adidas), to ignore our advice. We always try to guide our customers, but your team decided to ignore this advice during the on boarding period. You since lost your client - Adidas. I believe this is more a reflection of your business and the advice you've given your client, than the use of our software. Once you lost your client, you decided to cancel services, but you opted for a term-based contract which was held with Spark PR. To me, this is a case of 1) Make sure what you're recommending to you customer is achievable given any solution. 2) Make sure you don't sign a contract on behalf of your client - i would think this is obvious. 3) Make sure when you sign a contract and ask for a term (at a discount), you honor this. Regards, Rory Moss, GM Scott C. Financial Controller Retail Used the software for: 6-12 months ### "Goody review" September 18, 2018 3.0 Getting customers back in the door Pros The ability to have customers coming back and using it Cons The overall cost of the software didn't justify the amount we made from Goody Review Source Response from Marsello September 19, 2018 Thanks for the honest feedback Scott. We'll be getting in touch directly. Your pricing plan was based on the highest consumption usage, with hardware included. We now have a lower price point for loyalty only stores that require less hardware. We'll get in touch directly to better understand what we could have done better. Thanks for your feedback. AC Adirah C. Cafe Supervisor Hospitality Used the software for: 1-2 years ### "Goody review" February 26, 2019 4.0 Good Pros Quick easy use. saves multiple rewards cards. Cons our machine occasionally is telling people they need to verify their email before redeeming however they have already done this, also when it freezes it is frustrating for customers. Will not let me see customer feedback online anymore. Review Source Response from Marsello March 7, 2019 Thanks for the positive review Adirah. We're glad you are enjoying the use of the system. In terms of the verification issue, please be sure to lodge this with our support team at support@goodycard.co.nz and we will get this resolved. The feedback issue might just be as simple as a setting change. Either way, feel free to call us and we'll do everything to get these issues fixed! Thanks so much for your continued support down there in Dunedin. Regards, Rory Moss, GM MR Musiyyib R. Marketing Marketing and Advertising Used the software for: Less than 6 months ### "A powerful all-purpose marketing tool" September 13, 2022 5.0 It could use more functionality for things like embedded Forms and login forms because it is a little clumsy for users. Pros It took me quite a while to figure out where everything was when I first started using this program. only because of the sheer number of possibilities they provide, like loyalty awards, email marketing, points, and more. All of these elements are used by me to enhance all of my marketing strategies. Without a doubt, the function and program I've used the most recently. Cons I'm still attempting to understand all the alternatives that this organization provides. However, I did encounter a few snags when researching this issue. I would like to target specific clients with a collection of emails or locations, but I am unable to do so. Additionally, I'd want to customize my email by choosing the size of the headline logo or GIFs. Reason for choosing Marsello Used it previously and was aware that Kounta Light Speed made it reasonably stable. Review Source NL Nik L. McCafe Manager Restaurants Used the software for: 2+ years ### "Good software" January 24, 2019 5.0 Pros easy to use, and help customers with , ordering new goody cards as well Cons the tablets when they would not charge correctly, or the wifi crashed Review Source Response from Marsello January 28, 2019 Thanks for the positive review Nik. We really value your feedback. We agree, tablets can be a pain especially with WiFi. Unfortunately, like most things nowadays, once WiFi fails or goes down, there will always be issues with hardware. The charging issues are usually related to charging via USB port through you POS. Please make sure this is plugged into the wall using the recommended charger. SB Sheryll B. Owner Retail Used the software for: Less than 6 months ### "Goody Card Newbies" September 17, 2018 4.0 Looking forward to being more proactive with contacting customers with email marketing etc, and segmenting our customer base using Goody Card. Pros Very easy to set up and use, we have just started using it so still in the early stages. We are looking forward to contacting our customers with specific deals that will appeal to them. The over the phone customer support from Goody has been really great, very friendly (& tolerant..!. Like that customers can use just the one card for multiple merchants. Cons Would like to be able to put in customers name when signing up, feel it is just a bit too impersonal not to! Review Source Response from Marsello September 20, 2018 Thanks Sheryll, we'll be sure to pass this feedback to our onboarding and support team. One of the reasons why we don't ask for first and last name is that this is customer initiated on sign up. This typically occurs when registering their account. Whilst I think it makes sense to help customers enter their details, staff often enter these details incorrectly. We're developing new ways to help guide customers through this, including our new Goody Enroll app, which is available in the app store. We hope you and your customers enjoy using it, and see the results! Kind regards, Rory Moss Marketing Manager GR Gary R. aqua technicians Utilities Used the software for: 2+ years ### "okayish" October 16, 2019 3.0 Okayiah Pros Only complaint would be if i buy multiple coffees, I only get credit or points for one visit Cons Reviews like this one Really, what is going to change Review Source MB Monica B. Online Development Manager Education Management Used the software for: 1-2 years ### "Useful for collecting rewards" February 18, 2020 4.0 Fine. Collected some rewards. Pros Nice and easy to use, plenty of options for collecting points, i.e. card, phone app or type in email address. can use same card at different shops easily. Cons Little bit wary of anything that collects information about where I go to shop Review Source CS Chris S. Owner Retail Used the software for: 6-12 months ### "Very happy " January 18, 2019 4.0 It is helping us to communicate regularly with our customers Pros It is very easy for the customer and our sales team to us it Cons You get the most out of it your team puts 100% into it Review Source Response from Marsello January 23, 2019 Thanks for your review Chris, we really value this feedback and we'll be sharing it with the team. Like you say, "you get the most out of it when your team places a 100% into it". Good retailers as yourself understand the importance of customer loyalty and staff training certainly helps. Thanks for your support and we'll be making progress to make the product better for you over the next year. Kind regards, Rory Moss Marketing Manager BE Billy E. Owner Hospitality Used the software for: Less than 6 months ### "Goody is everything you need" January 30, 2020 5.0 I had a customer service person \[SENSITIVE CONTENT HIDDEN\] that was amazing. I would employ her if I could. Took time to help me through every single step. Wants to help me grow my business, she seems to love her job. I feel I can email or call and things get done straight away. Happy to help me to understand campaigns and all the features Goody has. Pros I love the product. I am growing in loyalty and already seeing bounce back from customers. Has the ability to target customers on time since last visit. Has the option to target quiet nights. Really happy so far. Cons I would love to see push notifications instead of email, and the ability to leave offers on the app at all times to entice people browsing the app. Review Source TS Tessa S. Functions Coordinator Hospitality Used the software for: 2+ years ### "Practical " March 31, 2019 4.0 Pros Easy to use. Customers can log into the app to track their points and update any information. This is good as it takes a workload off the company. Customer service is outstanding, our rep is superb to deal with. Cons We seemed to have a lot of issues with the automatic birthday vouchers being sent out. This also came down to customers unsubscribing. Review Source Response from Marsello July 19, 2019 Thanks so much for your review Tessa. I believe we've addressed your birthday campaign issue in a prior email, but do let us know if we can do anything further. We really appreciate the long-standing relationship Goody and Lawrenson Group have had over the last four years. Feel free to drop us a line, should you need anything further. Kind regards, Rory Moss General Manager AK Aimee K. Director Consumer Services Used the software for: Less than 6 months ### "Amaaazing support" September 18, 2018 5.0 everything is automated so little time spent on it. support is always happy to answer even the most basic questions and sort anything fast. very friendly and user friendly Pros I like that once it is set up there really isn't anything else that I have to do. the customer representative even called and did all my set up for me. the hardest part is thinking about what I want my rewards to be but she even helped me with that. Any questions have always been answered within a day. Cons I havent come across anything I dont like yet..maybe and editing function when i make a mistake with peoples email addresses Review Source Response from Marsello September 23, 2018 Thanks for your review Aimee. We're glad to hear you're getting the support you need for your rewards programme. Do let us know if there is anything else we can improve on. All the best Rory Moss Marketing Manager RW Ross W. Owner / Manager Hospitality Used the software for: 6-12 months ### "Goody Rewards just works" February 26, 2019 5.0 Friendly, Local & responsive to queries. Pros Customer interface & back office software. Cons Not applicable. All worked better than my expectations. Review Source Response from Marsello March 7, 2019 Thanks for the positive review Ross. We're always working hard to improve our software and loyalty platform. We're glad you've enjoyed it to date and will continue to improve based on customer feedback. Let us know if we can help with anything further for your stores. Regards, Rory Moss, GM JT Joseph T. Director/Manager Retail Used the software for: 6-12 months ### "Great Marketing Program works great with VEND!" February 4, 2021 5.0 Repeat customers, voucher system is excellent. Pros Good overall system, integrated with VEND super easily Cons Am happy i dont really have many complaints Review Source CW Carine W. Beauty therapist Health, Wellness and Fitness Used the software for: Less than 6 months ### "Goody is great!" February 27, 2019 5.0 Goody has been great in the feedback forms of finding out what clients truly feel about your business and what you can improve on. Pros The time I would spend following up on clients, whether it was birthdays, follow ups, ratings etc, goody has now taken over for me now saving me time! I no longer have to worry about that. The point system has become fair for my clients and they are loving earning and redeeming rewards! Cons I haven’t found anything so far that I least like about this software. Review Source Response from Marsello March 7, 2019 Thanks so much for your positive review Carine. We really value your opinion and it's great to have you on board. If there is anything we can do to make your customers experience and exceptional one, please don't hesitate to let me know. Thanks, Rory Moss, GM SC Sarah C. Research Associate Research Used the software for: 2+ years ### "Very rewarding app" September 29, 2019 5.0 It has saved me a huge amount of money of dining out and has also made me go out for lunch/dinner when I normally wouldn't have because i knew i could get a good discount. Really easy to use, never had any issues. Really quick to scan and redeem Pros Very easy to open and use. Very quick. Opens at the right page so no having to log in every time. Good graphics and text. User friendly, really easy to scan and redeem points Cons Not much. I have no complaints. Review Source TB TJ B. Restaurant Owner Food & Beverages Used the software for: 2+ years ### "Useful programe" February 27, 2019 5.0 It’s has been satisfactory. I wish we had more Point of Sale material so customers can Join without staff need to convince them. We have a very poor joining rate at our establishment. We have trained staff over and over again. Pros Point system/rewards. I like that we have their emails for sending our campaigns. Cons Only one email per week. There are times we needed to send two. One for early week special and another for the weekend. Review Source Response from Marsello March 7, 2019 Thanks for your feedback TJ. We value your opinion and we'll pass this on to our support team. Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.