# Prowly Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Prowly the right Public Relations solution for you? Explore 19 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/152901/Prowly/reviews --- Prowly 3.8 (19) [View alternatives](https://www.capterra.com/p/152901/Prowly/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Prowly Ease of use 3.8 Customer Service 3.7 ## Showing most helpful reviews Showing 1-19 of 19 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ellie G. VP of Marketing Entertainment Used the software for: Less than 6 months ### "Great product for PR on a budget!" July 7, 2020 5.0 Overall for the price I am very happy with this product Pros Pricing is great. Database is pretty good, really easy to use. Cons Still kind of new so database isnt huge, emails can be sent out through the platform in bulk but when someone responds it goes to your personal email and you have to respond individually, which is good for some situations but time consuming and not efficient in some cases. Reason for choosing Prowly Price and features, mostly ease of use. Review Source Response from Prowly July 9, 2020 Thank you for your review, Ellie! An in-app inbox is one of the features that are in our plans for the future. BD Brad D. Vice President & Managing Director Public Relations and Communications Used the software for: Less than 6 months ### "No brainer" February 26, 2020 5.0 As newsrooms get cut, our job of connecting with reporters gets harder and harder. Prowly allows for targeted campaigns and one-off releases with metrics on open rates and clicks. The Prowly team is incredibly responsive and has been very helpful as I learned how to best use the tool (I need to do more of this). Pros Prowly is a solid media database that helps me target journalists, bloggers and even the elusive freelance reporters we all struggle to find. It's distribution feature gives me valuable metrics allowing me to show clients exactly what we've done to get them coverage. Plus - it is very affordable especially when looking at SaaS like Cision. Cons There is a lot of horsepower to Prowly, and a few months in, I'm not sure I'm using it to full effect. I probably needed to spend more time on training. Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[Cision](https://www.capterra.com/p/129611/Cision/) Reason for choosing Prowly I have used both Cision and Meltwater in the past, and Prowly's customer service, affordability win the day. Their UI is mostly intuitive and their database of journalists is comparable. Review Source Response from Prowly March 2, 2020 Thank you for your review, Brad! Our Customer Success team will be more than happy to have another training session with you so you can make the most out of Prowly. ML Mathieu L. Partner Financial Services Used the software for: 1-2 years ### "Lack of transparency" December 19, 2024 1.0 Pros Good capture of social media insights, good dashboards. Cons Lack of renewal transparency. Without any warning, not prior agreement, your licence will renew (not even a confirmation of communication, just the charge on your credit card) Good luck getting a refund. This is not a way to do business. Alternatives considered [Meltwater](https://www.capterra.com/p/123153/Meltwater/) Reason for choosing Prowly Price Review Source DG Dawn G. Owner Retail Used the software for: 6-12 months ### "Great Monitoring Tool For Medium Sized Businesses With Large Online Presence" January 5, 2021 5.0 Overall, Prowly has done exactly what I hoped it would do- make me more efficient when using my own social media marketing platforms for my business. I do wish I could find a software program that allowed me to do exactly what Prowly does while also allowing me to completely manage my social medias. But for the price, and the intuitive interface- I'm very happy with Prowly. Pros My biggest issue as a small business owner who markets their brand primarily online has been making sure that I respond to all social media complaints. We often receive questions and comments from customers that I just don't see- because I'm not actively searching for them every day. Meltwater actually alerts me to times when my business is mentioned- when questions are asked or when problems arise. This helps ensure my customers get the fastest response possible, essentially making my online image appear more customer oriented and professional. Cons The application is essentially ONLY for monitoring. It doesn't necessarily help you manage your social media- it just makes you aware of aspects within different social media platforms that impact your business. Times your business is mentioned or analytics regarding your business niche. Review Source MK Marta K. brand&communication coordinator Marketing and Advertising Used the software for: 1-2 years ### "Modern and effective place for brand positioning" February 28, 2020 5.0 Pros I notice many positive aspects when using the PRowly press office. Apart from the obvious, i.e. intuitiveness, transparency and modernity. This tool allows me to build a strong image of a professional brand. The design of the office itself, the possibility of displaying the brand and, at the end, joining it with journalists is a brilliant and industrial solution for me. I recommend to test - after this period it is impossible to give up this tool! Cons There is one thing which is rarely hard to do - matching photos from my partners to the 1260x600 format. I always get 1200x600 and there is a challange to resize it. Review Source VR Verified Reviewer CEO Marketing and Advertising Used the software for: Less than 6 months ### "Buggy Platform, Terrible Support" April 20, 2021 2.0 Very dissatisfied with support and platform. Specifically support whose response to why my email didn't go out for 2 days was that they experienced technical issues however these were never relayed to customers and they refuse to refund when their system had technical issues. Pros N/A - i purchased this because I use SEMRush who recently acquired them however as a PR tool Prowly has many bugs and doesn't compare at all to other products available. Cons Having used other PR platforms, this one is very buggy and support is terrible. Their 7-day trial doesn't give you a good feel for the product, so I had to purchase a month to evaluate..and then the system failed to send a PR pitch i had queued up for two days, and after putting in 2 support tickets and emailing our sales rep, we got no reply. Stay away! Other platforms might be a bit more pricey but are reliable and have great service. Switched from [Meltwater](https://www.capterra.com/p/123153/Meltwater/) I thought (wrongly) this would be a better platform Review Source AC Alex C. Co-Founde Education Management Used the software for: Less than 6 months ### "A big FIASCO" June 7, 2024 1.0 Almost $800 in the garbage in one month and one week, don’t waste your precious money. Pros Absolutely nothing. I was initially excited to have found a good program but it is nothing I would recommend to anyone Cons As soon as I terminated my membership, they pulled out all the published press releases (they were published only on their server) and, while I was paid up for an additional two weeks, they pulled the plug as soon as I cancelled my membership. Review Source Response from Prowly June 12, 2024 Dear Alex, We apologize for your disappointing experience. Please know you can always bring your concerns to our customer support team Vicky VR Verified Reviewer Owner Marketing and Advertising Used the software for: Less than 6 months ### "Terrible Experience" December 31, 2020 1.0 I'm incredibly unhappy with my experience given the fact that the functions I would've like to work didn't work for me. In addition it was my understanding Prowly was a newswire service which is really what I was looking for. I signed up for the service just a few days ago, had a call with the consultant and when I realized it wasn't what I wanted or needed I asked to cancel and for a refund. The consultant simply told me they wouldn't return my money, even though I have gotten absolutely no value from the software and was charged over $300 for something I won't use. Very disappointed. Also I saw ads that Prowly has $115 services so again I don't know why I was charged so much. The company just seems deceptive. Tip for Prowly going forward: Most software companies reach out prior to the purchase to do a demo and answer questions before a purchase is made. IF that was done then I wouldn't have had this problem. Pros There's really nothing about the software that worked for me. Cons 1) It was my understanding I was signing up for a newswire service. Perhaps that's my fault, however the way that my cancellation was handled is unacceptable to me, as a small business owner. Treat the customer in a way that you can win them back, not the opposite. 2) I'm not sure if they outright advertise as a newswire service but the fact that they come up in Google along with other newswires shows that they are using the "newswire" term in SEO to compete with other services, which again, to me is wrong. 3) The functions I actually used did not work for me - analytics (was not able to see exactly who clicked etcd) and the data export function. Reason for choosing Prowly For some reason I thought PRowly had more to offer because of the advertisement I saw. I obviously didn't do enough research prior to purchasing. Review Source UP Urszula P. Senior PR Specialist Public Relations and Communications Used the software for: 1-2 years ### "Easy&Fun" March 10, 2020 5.0 I save a lot of time and can monitor the effects of my shipment Pros Prowly helps me create texts in an attractive form and facilitates their mass distribution. At the same time, it gives journalists a sense of personalisation of their messages. Cons I don't like the fact that I can't add attachments to the email, but I understand that it makes the email less likely to get into spam Reason for choosing Prowly I do not know others ;) Review Source Response from Prowly March 16, 2020 Thank you, Urszula! We really appreciate your kind words. ¿G ¿ukasz G. Head of Communications Online Media Used the software for: 2+ years ### "The best tool for communications pros!" March 2, 2017 5.0 Prowly makes it all. CRM, pitch, media, stories. The product is everything I need in my everyday work. I have space to write, to promote, to send, to analise. I can't imagine my job without it. Review Source FC Francis C. Marketing Director Entertainment Used the software for: Less than 6 months ### "Beware of Scam!" March 9, 2021 1.0 Horrible experience, wasted money on their "services" and hopefully if you are reading this review, you won't do the same and go through this same problem! Pros The promise of getting industry contacts for media pitch coverage is completely false. Cons I paid over $200 for an outdated database of emails that half of them bounced back. I contacted their customer service and they basically told me there was nothing they could do about it. I wasted a lot of money and they don't seem to care, complete scam! Do not trust this platform! Review Source KW Krzysztof W. Senior PR Specialist Marketing and Advertising Used the software for: 2+ years ### "Public Relations and Communications, " May 18, 2017 5.0 Pros Prowly makes it all. I can manage my contacts CRM, pitch journalists, and bring interesting stories. Prowly is product that helps me and my team in daily work. Cons There are no cons except price so i do not now what else ;) Review Source MU Monika U. Director od Sales & Marketing Hospitality Used the software for: 2+ years ### "An absolute game changer " March 4, 2020 5.0 I love it how innovative it is and I'd recommend it to all PR professionals. Pros It's extremely user friendly and the support is perfect. I like all the features, such as: social media links, easy access to the articles' authors contact details etc. Cons Nothing comes to my mind, really. I didn't meet any obstacles while using the software and it met all my expectations. Review Source Response from Prowly March 16, 2020 Thank you, Monika! Your positive feedback means a lot to us. DW Dominika W. Regional Director Automotive Used the software for: 6-12 months ### "Best product ever" March 2, 2017 5.0 I believe that every article, every advisory opportunity, every interaction with a client should make the working world better than it was before... and Prowly is helping us to make it real. Pros Everything Review Source VR Verified Reviewer Dev Telecommunications Used the software for: Less than 6 months ### "Limited and basic software" April 28, 2021 1.0 Canceling and getting a refund was a challenge. They do not offer refunds and it took multiple attempts to cancel. Pros It looked good to begin with, I read good review but software was very disappointing. Cons There are many limitations even on the paid plan. You can find much better services, with less limitations for a fraction of the price. Review Source MK Marcin K. Account Manager Public Relations and Communications Used the software for: 1-2 years ### "Great tool for PR pros!" March 8, 2017 5.0 The easiest way to comunicate with journalists and consumers via your newsroom/brand journal. The best customer support ever. :) Review Source KR Krzysztof R. Legal counsel Law Practice Used the software for: 6-12 months ### "Great tool for companies looking for PR supporter" March 2, 2017 5.0 I have used Prowly's software for quite long time, about 6 months for now. I did not have any problems with guidance or user's interface. I recommend Prowly's software as the best one in its category. Review Source LS Lukasz S. Used the software for: ### "Best PR tool on the market" March 6, 2017 5.0 We tried couple of PR tools, but eventually chose Prowly and we are extremely happy with everything it provides - the features (especially brand journal!), customer support (very responsive), and the ease of use (all features packed in the great design and well-thought interface). I am pretty sure you will love Prowly, once you try it! Review Source KK Kaya K. Used the software for: ### "Great all in one tool for your PR efforts" March 2, 2017 5.0 Prowly allows you to keep all your PR efforts in one place. You create an interactive content to share it with your media contacts via CRM module and/or to publish in your brand journal (an awesome new version of your old boring newsroom!). Review Source Similar Products Featured