# Opteo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Opteo the right Campaign Management solution for you? Explore 114 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/153001/Opteo/reviews --- Opteo 4.9 (114) [View alternatives](https://www.capterra.com/p/153001/Opteo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Opteo Ease of use 4.9 Customer Service 4.9 ## Pros and Cons in Reviews PG Paul G Co founder Marketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “I’d like to add that the customer support is next to none. When Covid struck, we were actively using Opteo and they contacted us to offer their service free of charge as a way to support other businesses.“ May 4, 2023 GZ Gabriel Z Performance MarketingFinancial Services, 51 - 200 employeesUsed the software for: 1-2 years. “Some of the recommendations are contradictory so it's important to review before implementing.“ July 18, 2022 PG Paul G Co founder Marketing and Advertising, 11 - 50 employeesUsed the software for: More than 2 years. “It’s a very easy to use system with some great features.“ May 4, 2023 PR Peter R Marketing DirectorHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: 1-2 years. “Some days I'm not able to get to it first thing so then b/c its every 24 hours it will get pushed back it feels like.“ August 28, 2020 RM Ross M FounderMarketing and Advertising, Self-employedUsed the software for: Less than 6 months. “Opteo has allowed me to scale my weekly Google Ads management practices, saving me hours (literally) out of my week.“ October 29, 2020 NJ Nagy J Google Ads SpecialistMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “I least like adding negative keywords, they can be added only to lists.“ May 18, 2020 KD Kevin D Managing DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “It was vry easy, clean and quick to use.“ May 3, 2022 RM Ross M FounderMarketing and Advertising, Self-employedUsed the software for: Less than 6 months. “The negative keyword addition functionality is limited“ October 29, 2020 ## Showing most helpful reviews Showing 1-25 of 114 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Michele M. Managing Director Marketing and Advertising Used the software for: Less than 6 months ### "Excellent Adwords tool for those who want to remain in control of bidding" September 6, 2017 5.0 Pros This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose. I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account. I also love the suggestions on which ads to pause based on conversions per impression OR click through. It has a lot of great features actually. Support is great and gave me higher level suggestions on structuring my account. What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next. We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those. We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help. For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions. Cons A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed. I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts. Review Source VR Verified Reviewer Director of Digital Marketing Marketing and Advertising Used the software for: 6-12 months ### "Such a great tool!" October 25, 2019 5.0 Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will. Pros I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier. Cons Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control. Switched from [Acquisio](https://www.capterra.com/p/122349/Acquisio/) We ran a trial run with Acquisio but never bought in. It felt clunky; almost complex for complexity's sake. Review Source VR Verified Reviewer Digital Operations Manager Commercial Real Estate Used the software for: 6-12 months ### "For those managing many accounts that don't want to micromanag." December 12, 2020 3.0 I don't think Opteo is worth using unless you are managing 15+ accounts and I am skeptical how effective it really is. Pros One-click implementation of Google Ads account changes from one platform allowing you to make lots of adjustments easily. Good UI Cons I am not sure how effective the suggestions it gives for Google Ads--especially when Google already has their own bidding automation features. Some of the recommendations incorrect or redundant. Review Source VR Verified Reviewer Business Growth Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Intelligent PPC Automation Suite" January 11, 2021 5.0 Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying. It's helped me sharpen up on a few skills as it really focuses on what matters most. Invaluable tool for optimising daily tasks and staying on track and scaling up ad management. Love the add writing tool and winning vs loosing ad comparisons. Have no reservations about recommending this service to anyone involved in google ad management. Pros The ease of use and amount of time it saves Cons There's been a few instances where the recommendation didn't necessarily weigh up the total conversions against cost effectively. However I still endorse the solution as it's like a VA presenting the right information intelligently for effective decision making. Reason for choosing Opteo The algorithm is effective at picking up the most pressing issues to look at. And the support is there if needed inside the chat function on the dashboard. Review Source Peter D. Founder & CEO Internet Used the software for: 6-12 months ### "Exceptional Adwords Software That Puts The Client First" July 14, 2017 5.0 Pros — Opteo optimizes for the client's best interest. — Opteo encourages engagement between the marketer and the account. — The Opteo recommendation engine has, on many occasions, provided extremely similar recommendations as our Google Partner Certified marketers. The difference is, our marketers spent hours reviewing the account while Opteo spends seconds. We continue these comparisons and they are ongoing and verifiable. Becuase of this, our trust level with Opteo is sky high; it can be relied on to provide solid, useful recommendations. — Opteo is fun to use. We enjoy logging in and seeing what the engine has recommended for us. — Opteo works. Across the board we have seen reduced CPAs, more conversions, and a higher Quality Scores. — Opteo rarely fails. In our experience, we have never seen a timeout when the software is interacting with Google Adwords API to implement changes to the account. — Opteo sales team are not pushy, and support is very helpful. — Oboarding is easy, and there are multiple ways to add accounts, which is tremendously useful. e.g., you can add multiple MCCs, or single accounts, which means even though your clients might be a tangled web, it all gets standardized in Opteo. Cons Opteo takes Adwords info and displays the data in slightly different ways. I had a few questions about what this data meant, so contacted Opteo support. Opteo Support setup a screen share session with me and walked me through each of my questions. During this call, I learned much about Opteo and even a few things Adwords that I didn't know (yes, not everyone can know everything)! Review Source Paul R. Used the software for: 1-2 years ### "Great Tool To Identify Campaign Performance Issues and Resolve Them Quickly" July 10, 2017 5.0 Pros The best feature for me is that it saves time. The tool uses analysis algorithms to identify issues and opportunities with keywords, ads, and bidding strategies. Having the tool do this greatly reduces the time I was taking to manage accounts with my own manual process. The tool provides a very good interface to fix issues by adjusting keywords, ads, bidding, or other settings. Cons The recent user interface update resolved most of the issues I had. I would like to use the tool to produce PDF reports that I could deliver to prospects to show the issues and the score card of the account performance. I think this would help me win new business. Review Source Gregory J. Digital Strategy Manager Marketing and Advertising Used the software for: 6-12 months ### "Missing Microsoft Advertising Integration but Otherwise Fantastic" December 13, 2019 5.0 We're saving a ton of time managing the day-to-day efforts for our clients' Google Ads campaigns — allowing us to focus on larger overarching strategies. Pros Opteo makes it exceptionally simple for advertisers with a lot on their plate to manage what would normally be arduous tasks in a fraction of the time. In addition, whether you're a relative newbie or an experienced PPC manager, you'll find something helpful or interesting among all the tips and advice Opteo will give you along the way. Cons The biggest knock against Opteo is that it doesn't integrate with Microsoft Advertising, and Opteo's team has confirmed that it's not currently on their roadmap. While this may be less important in the grand scheme of things, it does make things a little bit more tricky at times. Review Source ✔ David E. Tactician in Chief / Principal Marketing and Advertising Used the software for: 6-12 months ### "Excellent Back Seat Driver For AdWords Account Management" February 22, 2017 5.0 We're only human, and to be human is to make mistakes, despite our best intentions with checklists and procedures. Enter Opteo. Opteo reviews your AdWords accounts making helpful suggestions based on well-established best practices. These aren't the semi-helpful AdWords suggestions that Google provides. These are specific data based suggestions. I find I implement 90-95% of them. If you approve the suggestion, in one click Opteo will implement it for you. If you don't like the suggestion, you can permanently ignore it or ignore it for a certain period of time. Suggestions occur for a variety of topics such as exact match keyword suggestions, negative keywords, bid adjustments, pausing poorly performing ads, placement exclusions and many more. It is especially helpful for smaller accounts that don't warrant a lot of management time due to low ad spend. Opteo covers the bases until time/budget justifies a deeper look. Pros Deep data-driven account management suggestions Continual feature improvement over time by Opteo Cons Occasionally (1 in20 suggestions) the API between Opteo and AdWords errors out. In those cases, you must enter AdWords directly and implement the suggestion manually. Review Source Gustavo Madruga, N. Used the software for: 6-12 months ### "Makes my life easier" February 9, 2017 5.0 Opteo really makes my life easier because it shows me several adjustments to the AdWords campaigns that I would have to manually detect by analyzing reports. Pros Very easy to use. Just click, click, click, optimization done. For every optimization there is plenty of help and knowledge. Support responds really fast. Great price. Cons More optimizations rules could be great. On the top of my mind comes something like "dynamically adjust bids to be #2 (or any position you want)". And "adjust to always be on top of first page". Things like that, utilizing adwords scripts, would be very good to have. Review Source Tamás A. Used the software for: 6-12 months ### "Great software to optimise your AdWords campaigns" May 5, 2017 5.0 Pros Easy to use for everyone, who are familiar with Google Adwords. Super intelligent and saves your and your Client's money. It's also affordable compared to other products in the market. It's a great tool to optimise your search campaigns, however you can not avoid the set-up of your campaigns first! :) Cons Features should be extended more to Google Display Network as well. Bid modifiers could be set by time periods, places, target groups etc. Reporting & monitoring would be nice to be able to share with Clients or even export functions become available. Review Source ZC Zachary C. Marketing Manager Sporting Goods Used the software for: 1-2 years ### "Solid option!" February 29, 2024 4.0 Very positive. While it’s true a lot of the info Opteo provides can be found within your google ads account, that information isn’t worth anything if you don’t use it. Opteo increases the likelihood of account monitoring and suggestion implementation. Pros Opteo takes suggestion for your google ads account and organizes and suggests them to you in a way that makes them easy and efficient to tackle. Cons A lot of the functionality is replicated inside of google ads. Opteo stands on its own because of its clean and easy interface, but you should know you’re paying for info that is free within your ads account in most cases. Review Source VR Verified Reviewer PPC Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Feature Rich (and Growing) PPC Management Product" August 9, 2017 5.0 Pros \- Great account improvements section - manually push recommended improvements. I actually like that it's a manual process. Better understand the recommendations. - Constantly growing feature list. The developers are adding new functionality nearly every week. - Easily manage an entire MCC's worth of accounts. - Huge value for the price. - The support is stellar. Send a chat and usually answered within minutes. Cons \- The appearance if the application, while super clean, could use a bit of work to help keep accounts and features separated. Occasionally I am hunting for a specific tool and it blends together. Review Source AJ Alan J. Manager of Business Development Information Technology and Services Used the software for: 1-2 years ### "Fine AdWords management tool that makes everything in one place" August 15, 2018 4.0 Pros It is basically an Adwords management tool, that provides suggestions by continuous extensive monitoring of your accounts with the backup of statistically relevant information and you get these suggestions many times a day about the several options available. They have a lot of features that enable users to create their ads by writing them themselves or even based on their rival’s ads. Cons The interface of the application isn't user-friendly and is not apt for the portable devices such as tabs and mobile phones. Absence of features to export a report. The application needs extension to Google display network. The reporting tool lacks advanced features. Review Source TM Thomas M. Founder Internet Used the software for: 2+ years ### "Makes Adwords....a little too easy!" January 14, 2019 5.0 Pros We've been using Opteo to optimize a few accounts over the past two years. The tool makes it easy to retain a very clear overview of your account while making improvements. I can only imagine the tool is suitable for agencies large and small. Their dev team constantly iterates on the platform to the benefit of the user. UX & UI is great and straightforward too. If you're on the fence - use Opteo, there's no downside whatsoever. It more than pays for itself :) Cons None that spring to mind, which is pretty rare. If we're clutching at straws here, I'd say the dashboard is a little 'white'? Opteo has made sure Adwords is boring and easy for me, even though we're operating in a hypercompetitive niche. Make of that what you will :) Review Source VR Verified Reviewer E-Commerce Marketing Specialist Retail Used the software for: 1-2 years ### "Huge help for a small team!" January 22, 2020 5.0 This is a great product overall. We've had amazing responsiveness and readiness from the Opteo team to adapt to our needs which is huge for us as we grow. Overall, I would recommend Opteo for small teams like ours who need a hand focusing on what will actually move the needle on campaigns. Pros Easy to integrate into our daily routines - actually, it improved the daily routine significantly. Straightforward platform that also helps with prioritizing tasks when it can seem overwhelming. Helps to make easier and more mindful decisions. Cons No negative's come to mind at this point Review Source PM Pietro M. Founder & PPC Specialist Marketing and Advertising Used the software for: Less than 6 months ### "An AI that truly helps" February 16, 2021 4.0 I've had a seamless, perfect experience with Opteo. Wouldn't change provider, to be honest. I like the responsiveness of the team, and I hope there will be many new features and implementations in the future. I strongly suggest you to try it out! Pros I like a lot the software design, the cleanliness and overall quality of the experience. Everything is very functional and beautifully tailored, with no extra useless stuff. When you handle multiple accounts with dozens and dozens of campaigns in it, it's easy to forgot little optimizations that make all the difference. I loved also the slack notifications from Opteo Bot. Cons It's on the expensive side of overall pricing you can find online. if you're a small company just starting out, it'll be hard to afford it unless you have clients paying you well; per se, Opteo doesn't cost a fortune, but its likely you're running multiple memberships like Opteo for other services you need for your business. That's the only downside to it in my opinion. Review Source EW Eelco W. Founder Marketing and Advertising Used the software for: 1-2 years ### "Best Adwords tools" July 24, 2019 5.0 Overall experience with Opteo is great! And if you have a question it will be answered in no time. Pros The tool makes it's very easy to adjust bids, write ads and isolate good or bad keywords. With this tool we are very efficient in managing our ads and most important lower our CPA. This tool is value for money and a must have for PPC marketeers. Cons Maybe a automatic reporting tool so you can send pdf's to clients. Review Source GZ Gabriel Z. Performance Marketing Financial Services Used the software for: 1-2 years ### "Great tool to monitor your campaigns" July 18, 2022 4.0 Pros Definitely a must for any marketing team. Cons Some of the recommendations are contradictory so it's important to review before implementing. Review Source PD Phil D. Business Director, Digital Strategy Marketing and Advertising Used the software for: 2+ years ### "Opteo is a must have Adwords optimisation tool" October 25, 2018 5.0 Pros All round performance with keyword, advert and bid optimsation recommendations backed up by stats to prove it. Saves hours of tedious work allowing time for more creative updates to campaigns. Excellent for agency management of multiple Adwords accounts. I've used the more expensive competitor tools but found Opteo to provide everything I need at incredible value. Easy to use interface. Cons Nothing to fault. Seem to be always adding new features and improvements. Incredible value for money. Review Source VR Verified Reviewer Marketing Associate Marketing and Advertising Used the software for: 1-2 years ### "Opteo is a great Adwords management tool" December 20, 2018 5.0 Pros Opteo makes managing your Adwords account much more simple and efficient. Even more important, recommended optimizations can help save advertising dollars. Cons None! Opteo is a great platform with many benefits. Review Source Remko V. Founder & Owner Marketing and Advertising Used the software for: I used a free trial ### "Finally!" June 30, 2017 5.0 Pros Just in trial after trying it a few months ago. Lot's has changed: it is not a great optimization tool which does the thinking for you. Really intelligent suggestions. Cons Please DON'T develop reporting functionality. There are enough reporting tools out there. Please don't loose focus on optimization. Review Source ØN Øystein N. Head of Growth Computer Software Used the software for: Less than 6 months ### "Easy to use, yet powerful" October 7, 2019 4.0 Pros Opteo is really easy to get started with and to use. The way the improvements are presented are great, and give an instant overview of what to prioritize. The ability to do the changes inside Opteo is also a delighter. The best for team (and self..) motivation is the way Opteo makes it easy to work continously to make incremental improvements with an overview of hundreds of ads, ad groups and campaigns. The gamification of the ovarall score of your account is also great. Cons The lacking support for other ads platforms to really get an overview of different paid ads channels (for instance with Microsoft Ads) is something that I would love to see. Review Source Steven M. Managing Director Marketing and Advertising Used the software for: Less than 6 months ### "Awesome Product And Even Better Customer Service" May 11, 2017 5.0 Pros Opteo has more insights than any other Adwords tool that I've used before. The implementation was a breeze and for anything that they couldn't do through API, they had a complete step-by-step on how to do it yourself. The only thing better was the customer service. From complex Adwords questions to prompt help with billing, this is a deadly combination for any of their competitors. Cons It was slightly hard for me to get into it in the first place. Took about two weeks to get into the habit of jumping on and getting involved but once that finally clicked, the results skyrocketed. Review Source PAE P. Andrew E. Lead Marketing Strategist Marketing and Advertising Used the software for: 1-2 years ### "Perfect for Agencies" June 19, 2017 5.0 Pros \- View campaigns at a 50,000 foot view or in great detail. - Saves a bunch of time switching between client ad accounts - Inexpensive and even offers a referral discount so you can get it for free! - Write ads, optimize keyword/campaign bids, see relevance scores, and more! Cons The only thing I can think of is that sometimes it crashes (albeit very rarely). It would be fantastic if they expand to include Facebook data. Review Source Daniel T. Senior UK Account Director Marketing and Advertising Used the software for: 6-12 months ### "Great Tool" February 9, 2017 5.0 I find it very easy to use and get some good results! Keep up the good work guys and girls. I would recommend this to anyone wanting an easy to use tool. 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