# Page 2 | Opteo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Opteo the right Campaign Management solution for you? Explore 114 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/153001/Opteo/reviews --- Opteo 4.9 (114) [View alternatives](https://www.capterra.com/p/153001/Opteo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Opteo ## Showing most helpful reviews Showing 26-50 of 114 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use PG Paul G. Co founder Marketing and Advertising Used the software for: 2+ years ### "Great value, well featured product " May 4, 2023 5.0 Opteo helped me optimise campaigns in a fraction of the time, helping me free up time to focus on my business. Pros I’ll start by saying I am not currently using Opteo, but only because our new \[sensitive content hidden\] prefers to fly solo. My experience with Opteo was great. It’s a very easy to use system with some great features. It doesn’t do anything that can’t be done manually, but it can do it a lot faster, especially if you’re running multiple accounts. I’d like to add that the customer support is next to none. When Covid struck, we were actively using Opteo and they contacted us to offer their service free of charge as a way to support other businesses. I was flabbergasted. In addition, just a few weeks ago I mentioned we would be cancelling due to a new hire who wanted to manually manage the accounts, but I forgot to cancel. The owner reached out to inform me I forgot to cancel and refunded me without me even having to ask. I genuinely don’t see this level of customer service, but it’s amazing to see and experience. Cons Genuinely there wasn’t anything negative to report. Reason for choosing Opteo Easier to use and more competitively priced. Review Source RB Robert B. Digital Consultant Marketing and Advertising Used the software for: 6-12 months ### "The perfect Adwords tool for small agencies, freelancers, and those with limited time." February 22, 2017 5.0 As a small-scale digital marketing consultant I don't have the budgets to work with the larger automation or bidding tools, but I knew that I wanted to cut down on the time I spent performing "grunt work" in my accounts. I signed up for an Opteo trial (back when it was Altus) and have continued the plan ever since. Opteo does all the heavy lifting of day to day account monotony for you. it has a beautiful interface with very clear explanations that provides you with suggestions to adjust keyword bids, change up extensions, pause ads, write new ads, add keywords, structure your account'all with very clear explanations, relevant numerical support, and additional text/video content around the subject. I've taken an account that was losing money and brought it back to a profitable level over the past couple of weeks by correctly setting up my target CPAs within Opteo and following every suggestion that the tool has offered. The support from the team is incredible, they're both fast and very knowledgeable, and I would certainly recommend the tool to anybody needing to free up some time and reduce human error in their Adwords account. I can only see Opteo getting better, so I'll certainly remain a member. Pros Reduces human error in maintenance checking Reduces time spent on grunt work Clear, concise reporting-much easier to see KPIs at a glance over Adwords interface Beautiful UX Cons Although every suggestion in the tool will ultimately help with quality scores, it would be great to have a feature to monitor quality score at ad group level. (I have been in touch with the team and they've acknowledged this.) Review Source VR Verified Reviewer Owner Marketing and Advertising Used the software for: 6-12 months ### "One of the best AdWords tools around" August 17, 2017 5.0 Pros Opteo had changed the way we work in our agency. Optimizing accounts used to be sifting hour after hour through a lot of data on a daily basis. Thanks to Opteo we receive account recommendations that actually work. Since we started using Opteo almost all of our accounts showed major improvements like better quality scores, more traffic volume, better CPA's and more relevant traffic. The Opteo team responds quickly to support questions. If you have suggestions they actually listen and add these features to their product. New features are added often, almost on a monthly basis. I can't imagine a world without Opteo. 3 thumbs up! Cons The user interface isn't always clear on some points but that's minor. It also doesn't work ideally on mobile devices. Review Source VR Verified Reviewer Marketing Director Health, Wellness and Fitness Used the software for: 1-2 years ### "Opteo- Great Features and Workflow for Great Price" August 28, 2020 5.0 I've really been happy with option for helping manage google ads. Its a very easy to use. Pros I love the simplicity of the way gives you optimization improvement suggestions on a daily basis. Cons I wish there was a way to schedule each day when you'd get your suggested improvements vs it just being every 24 hours. Some days I'm not able to get to it first thing so then b/c its every 24 hours it will get pushed back it feels like. Reason for choosing Opteo You couldn't beat the price but they had a great trial offer that allowed us to try their software and really test it out and made us feel comfortable using it. Review Source Casper R. Traffic Manager // Growth Hacker Computer Software Used the software for: Less than 6 months ### "I love it. Great product. Saves me time every day. I can focus on the big picture more - great!" January 17, 2018 5.0 Better CPL, better quality score, better ads, more traffic etc. Just good things. Pros The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision. It's super user friendly, and keeps good track of my budget/spend. I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it. Great product; and nice support team as well. Cons Very little. I don't really have any bad things to say. I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great. Review Source Alessandro D. Gerente de Atendimento e Operações Used the software for: 6-12 months ### "Easy Way to Optimize Enormous AdWords Accounts" July 10, 2017 5.0 Pros Save lots of time and put our campaigns ahead of the competition. We receive lots of great optimizations recommendations and to execute is just a click away, also the budgeting manage feature is very easy to use and control the budget of many accounts with different monthly budgets. Cons We miss a reporting tool to send the optimizations to our clients and other few features, but the key features we already have on the platform. Review Source Jonathan H. General Manager Marketing and Advertising Used the software for: 6-12 months ### "How did cope without this?" June 1, 2017 5.0 Pros A fantastic system which really takes an in-depth look into how your campaigns are performing and provide relevant recommendations to improve the performance of said campaigns. Simple to use interface, great knowledge base articles and all round great customer service. Cons Lack of exportable reporting options. Would be great to use this for reporting monthly as well rather than having a seperate reporting tool. Review Source Donny M. Used the software for: Less than 6 months ### "Fantastic system for optimizing your AdWords accounts" February 9, 2017 5.0 We spent a lot of time researching various providers and after the demo's with all of them can easily say that this was the best. The tutorial to get it started is very easy and videos explain everything. A few clicks literally save us hours of monotonous work so we can spend more time exploring new strategies/ideas/opportunities for our clients. We use the system to help back up our staff and strategies to give our clients even better results. So far we've seen improvements on all accounts and I'd highly recommend. Pros Ease of use Great tutorial system Great customer service, very quick, always responds Improving results Saving us hundreds of hours each year What I love the best is the system can automatically predict the exact % to increase and decrease a bid It's a great value seller that I tell all my clients we have adopted to their accounts for free Review Source JP Josh P. Paid Search Specialist Marketing and Advertising Used the software for: 1-2 years ### "Opteo Is a Must Have for Google Ads Users Looking to Make Management Less Time Consuming!" August 7, 2018 5.0 Pros I've been using Opteo for about a year now and I can't imagine ever leaving. A lot of Google Ads tools out their aim to take away control of your campaigns with extensive automation. Opteo keeps the control in the hands of the Managers, allowing them to pick and and choose what optimizations they want to push live to the campaign. The majority of the adjustments are changes to the campaign that hours of analyzing data would only point to. Cons The interface can take some getting used to and will stutter and hang from time to time. They also do not currently support PLA campaign adjustments besides discovering negative keywords. Review Source Tomasz A. Account Manager Marketing and Advertising Used the software for: 6-12 months ### "Very Intuitive" April 26, 2017 5.0 Pros Great for pointing out optimizations, most of the time I implement in Opteo but sometimes I do apply manually in AdWords because of more control over what I am doing. Cons More visibility of how steps/changes are made in AdWords and more customised ways to make these changes would be good. Often I like to create things in a certain way - thats why I do changes manually instead of in Opteo sometimes. Review Source TR Thomas R. CEO / Developer Marketing and Advertising Used the software for: 2+ years ### "Great system for Google Ads" March 15, 2019 5.0 Overall very satisfied with the system and are recommending this a lot to others, heads up for the team and their service Pros First of all, it's unbelievable easy to use this system, we have been using it for a couple of years and the service and support is truely great. The developers are also open for new ideas and are continuously developing new features. Cons Dont have any comments for this at all, if we have any issues and need for support the team have an answer right away. Review Source VR Verified Reviewer Managing Partner Marketing and Advertising Used the software for: 1-2 years ### "Don't Touch Your PPC Without It" August 10, 2020 5.0 My experience has been top-notch. It's why I am still using this software. Pros This software streamlines, automates and makes more efficient your daily PPC workload, helping you autopilot tedious task while improving CPA and reducing spend. It's a must-have for any serious marketer and will save you hours upon hours of work each week. Case closed. Cons The only downside is that you have to upgrade to an enterprise account to get downloadable reporting. I think white label reporting should come standard with every account (you'd get more users). Review Source KD Kevin D. Managing Director Marketing and Advertising Used the software for: Less than 6 months ### "Power User features for Adwords without needing technical knowledge" May 3, 2022 5.0 Cost per click is down, Return on Ad Spend is up. Client spend is up. Manual labour time involved in managing clients campaigns is down. Pros It was vry easy, clean and quick to use. Very straight forward. A template for tools of the future. Cons The only con about this product was the fact that I didn't hear about it earlier. I wish I had this tool longer to use, the client we used it on to test is ecstatic about the return on ad spend now since we started using this. Review Source Robert Attila F. Used the software for: Less than 6 months ### "Opteo is setting up new benchmarks." June 13, 2017 5.0 Pros Opteo saves time! What we once used to do via Excel can now quickly be seen in Opteo. This is the best tool I have seen on the market to date to help you maintain and optimize your campaigns. You get quick actionable insights into your campaigns. But the can do even one better, with a click of the button those insight are immediately implemented (Warning: You still need to know what your doing and how it might effect your AdWords campaign) Saving yourself tedious work so you can focus on what's important: your client's. The user interface is also very intuitive. In the end of the day it just works! Review Source Leni K. Used the software for: 6-12 months ### "AdWords Made Easy" February 9, 2017 5.0 Opteo has been a huge asset in saving time for basic optimizations. We get relevant improvements applicable to the specific accounts, not just generic suggestions each week. Pros As a new tool, Opteo continues to impress by adding new features that are above and beyond other tools. Customer service is extremely receptive, both to explain features and take in our feedback. The interface is easy to use, and works on a mobile device as well, which is handy. Cons As a new platform, there are the occasional lags or glitches. No call tracking integrations currently for optimizations. Not for small accounts, as there's not enough data to optimize. Review Source JR Jason R. Managing Director Restaurants Used the software for: 6-12 months ### "Forget the trivial adwords task concentrate on the creative Opteo does the graft while you create" October 17, 2018 5.0 Pros Opteo has already taught me so much more about adwords which is probably where I've been going wrong for the last ten years, it makes it so much easier to manage your adwords account and see the progress. It gives you confidence that the account is going to improve as the algorithm is constantly monitoring a varied range of segments. The software is constantly being updated with new features Cons It sometimes hangs, but support is very quick to iron out any little bugs. The confirmation window when it does a task can be a little annoying which just seems to add time to processes, I think previously this wasn't part of the software. Review Source VR Verified Reviewer Adwords team lead Marketing and Advertising Used the software for: 1-2 years ### "Easy to use, and lets you decide" July 10, 2019 5.0 Opteo helps us make smaller day to day changes in our clients accounts, giving us more time to focus on more crucial things and helping our clients better Pros Easy to use, intuitive, lets you decide what changes to be done, explains why a change should be made, make changes direct in their interface, fast support and they listen to feedback Cons I love the simplicity, but if I had to put a finger on something, it would be that it isn't Danish and therefore not suggesting spellingmistakes in Danish (I'm from Denmark) Review Source Paukov J. Head offices Computer Software Used the software for: 6-12 months ### "Very Excelent tool" March 16, 2017 5.0 Pros OPTEO helps me daily in my work. My AdWords accounts are very powerful. Thank you OPTEO team. Jozef Cons When I have new ideas I will send their guys and they gradually customization services. One day will be OPTEO perfect. Review Source Dora A. Digital Marketing Consultant Marketing and Advertising Used the software for: I used a free trial ### "Great tool to monitor daily AdWords campaigns, it tells what needs to be improved, why it needs and gives the option to do the improvement. Easy to us" August 29, 2017 5.0 Pros Improvements field is great - in seconds you can see what improvements you can do to improve the campaign performance. The scorecard and performance fields are very easy to analyse in a couple of minutes you can see the previous day performance. One of my favorite is the Search Impression share which tells you % of share lost to rank, budget and the % of impression won. Cons Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level. Review Source VR Verified Reviewer Business Consultant Marketing and Advertising Used the software for: 2+ years ### "Great Application, Saves me 100's of hours every months." February 21, 2019 5.0 Opteo keeps a close look over all my client accounts which give me peace of mind that we stay on budget and constantly make improvements to get excellent ROI for my clients. Pros Clean interface. Easy to use. Excellent recommendations to optimise your Google ads account(s) Cons There is nothing I dislike about the software. Review Source Yvonne C. President Used the software for: Less than 6 months ### "Superb & affordable. It has save me hours of work and provides real data for solid decision making." January 17, 2018 5.0 Time savings and precise data analysis for better and quicker decision making. Pros The team is very responsive. Opteo seems to diagnose all facets of an ad campaign and you can choose which recommendations push through to live. The dashboard is easy to use and not overloaded with too much data to where you cannot focus. Great job on the design. It has saved me hours of work literally. The best subscription I have for my business!! Cons The lack of of exporting reports for clients - but I asked the team and guess what it's coming. Honestly I can't think of one yet. Review Source Andrew R. Sr. SEM & Analytics Strategist Internet Used the software for: 6-12 months ### "In depth features, visual based, always updating and improving. Great for SEM managers." May 10, 2017 4.0 Pros If you know what you're doing with Adwords this is a powerful tool. The data on WHY it makes a recommendation + the video explanation are a great compliment. Makes it easy to spot insights. Directly connected to Adwords to make changes at the click of a button. Smart algorithm and based on best practices. It works! Cons Lack of budget management and pacing features. Lack of bulk edit ability. Somewhat complicated UI, it's hard to bounce between client accounts quickly. Could be too much for inexperienced Adwords users. Review Source VR Verified Reviewer Member Solutions Financial Services Used the software for: 1-2 years ### "one of the best adwords software that has excellent customer care and service." April 1, 2018 4.0 Pros Optimized for a specific interest. Very easy to set up and navigate. The recommendations are accurate and take the time-consuming aspect out of bidding, Cons I really don't have anything negative to say other than the overwhelming amount of features, playing and setting up can take a minute, but once it is up and running the service is phenomenal. Great job! Review Source Robert R. Owner Information Technology and Services Used the software for: Less than 6 months ### "The best tool for Adwords I have found so far" March 22, 2019 5.0 It far surpassed what I had experienced in other campaign tools. Very happy Pros The recommendations and notifications are the best in class. I have tried every tool for Adwords management out there. This is the best I have used. Then you look at the price and you are sold for sure. The competition is easily twice the price. It's a no brainer at that point. It is clean and easy to quickly see how your campaigns are performing. Cons Wish they supported other platforms like Linkedin, Facebook and Bing. Review Source KS Kallum S. Director of Paid Search & Social Marketing and Advertising Used the software for: I used a free trial ### "Saves Heaps Of Time & Provides Recommendations Based On Statistically Significant Trends" July 17, 2019 5.0 Pros Opteo saves you serious amounts of time & money, it essentially is like having an assistant look over your whole account 24/7 and suggest changes that you approve. Opteo also shows you \*why\* it is suggesting the changes to help with your decisions on if you should actually implement its changes, this is invaluable when implementing changes as you can literally see the criteria the computer looked at to suggest these changes, so you can ensure you always make the right decision. I also noticed that Opteo picks up things like broken links many hours or even days before Adwords itself does, this is a very valuable feature if you have products that do a lot of volume or ads that spend a lot. Cons It could be improved if it was possible to replace broken ad links in Opteo itself, rather than having to find the same ad in Adwords & Fix it there. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.