# Page 3 | Opteo Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Opteo the right Campaign Management solution for you? Explore 114 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/153001/Opteo/reviews --- Opteo 4.9 (114) [View alternatives](https://www.capterra.com/p/153001/Opteo/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Opteo ## Showing most helpful reviews Showing 51-75 of 114 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer marketing consultant Marketing and Advertising Used the software for: 2+ years ### "Amazing tool for Google Ads" September 3, 2019 5.0 Opteo is just nice. And see things faster than I often do. It also do the math! - I like that. Pros It's so easy to use and it do the math for me Cons It's hard to say. But maybe the limit of account you can connect. Review Source AD Antoine D. Digital Marketer Construction Used the software for: 1-2 years ### "Excellent AdWords tool with great optimisations suggestions" November 28, 2018 5.0 Pros Opteo allows a helicopter view on all accounts we manage. The tool offers various optimizations and a constant analyze of various elements to always be certain to be on the right track. Cons No cons, the tool does exaclty what we need. Maybe improve the refresh cycle, but that's clearly a "nice to have" at this stage Review Source NJ Nagy J. Google Ads Specialist Marketing and Advertising Used the software for: 1-2 years ### "Best tool for Google Ads management" May 18, 2020 5.0 It helps speed up Google Ads management. Pros Opteo is very graphical, it is easy to use. It comes up with suggestions, that I would not think of. Cons It is very easy to use, it is helpful so it is hard for me to come up with aspects that I don't like. I least like adding negative keywords, they can be added only to lists. Review Source Mike S. Founder / SEO Specialist Marketing and Advertising Used the software for: 1-2 years ### "Couldn't run ads without it anymore" September 29, 2018 5.0 Couldn't live without it. Pros It's so freaking smart. We have over 100 campaigns. I would've hire 5 new employees just to manage them. Luckily we have Opteo. Cons Nothing, really. It's really good and it's improving fast. They really listen to feedback, so that's a good thing. Review Source Alessio R. Managing Partner Used the software for: 1-2 years ### "Helps keeping my accounts at bay" July 10, 2018 4.0 Pros \- Great UX - Makes it easy to spot improvement areas - Very good integration with Slack - Easy to navigate Cons I wish it could be a bit more flexible when it comes to configuring different accounts (eg, being able to feed custom-built metrics to the algo). Review Source VR Verified Reviewer Marketing consultent Marketing and Advertising Used the software for: 2+ years ### "Its amazing!" September 4, 2019 5.0 Its amazing how easy it is to use :) Pros Its easy to use and it does the math for me Cons The limit of users you can connect is limmited Review Source Andrew D. Co-owner | Head of Property Management, Marketing and Information Technology Real Estate Used the software for: Less than 6 months ### "Huge help to find problems and optimize our Adwords!" April 19, 2017 5.0 Pros It saves me an enormous amount of time and I can improve my adwords a little bit every day. There's always a suggestion on how to maximize of adwords campaigns and cut costs. Cons I'd like to get more suggestions of improvements. After the first huge batch was done we get a few every day but some more suggestions would certainly be welcome, particularly on how to improve quality scores. Review Source VR Verified Reviewer CEO Marketing and Advertising Used the software for: Less than 6 months ### "Very happy with the software" January 27, 2020 5.0 Very happy - makes it easier to manage daily tasks and focus on larger projects and aspects of the campaign, focus on the strategy and less on the minutia of campaign optimisation. Pros Does a good job giving recommendations for optimizations and campaign changes and adjustments that we wouldn't have necessarily noticed on our own in our daily management of campaigns. Cons I wish there was a way to adjust certain thresholds they make for recommendations automatically. By default, if your bids are low, they recommend raising them up to 30% automatically to get closer to a first page bid. I love the campaign groupings, and I wish there was a way you could set adjustments so that in campaign groups like "Branded" you could give it a different maximum threshold, like 80 or 100% or whatever you choose. Review Source Viktor R. Performance Marketing Manager Logistics and Supply Chain Used the software for: 6-12 months ### "Software to rapidly identify pain points in you google ads account" June 15, 2020 4.0 Pros Opteo helps to identify and fix issues within google ads accounts. It saves my team plenty of time, that we would've spent analysing performance of campaigns manually. On top of that, their support is very helpful and responsive. Cons The AI is a bit limited, which is a common issue for such software. It doesn't understand context, making some suggestions pointless. Review Source DeShea W. SEO Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Great product - Saves time" May 18, 2017 5.0 Pros Love the interface, ease of use. I really like how it seems to be learning my account as I go on. Well done. Cons Would like to see more negative keywords as this is still a small pain point. There's really not a true formula for negative keywords, but it would be nice to see a list of keywords that are costing a ton of money that we can easily show as negative. Review Source Jörg W. Used the software for: 1-2 years ### "A practical toolbox for Google Adwords Managers" June 26, 2017 5.0 Pros Opteo (formerly known as Altus) is a practical toolbox for every Google Adwords Manager! I can not live without it anymore, because it saves time & money and ensures an better overall performance! Review Source Taavi R. Founder & Partner Marketing and Advertising Used the software for: Less than 6 months ### "Excellent tool" March 13, 2017 5.0 An excellent tool for any digital agency or digital marketer working with AdWords. It has helped us to save time, avoid potential issues and take account analytics to a new level. Pros Very easy to set up Great reports and optimisation tips Works well for monitoring large number of accounts at the same time Quick responses to questions, love their support! Cons No problems identified so far. Review Source RM Ross M. Founder Marketing and Advertising Used the software for: Less than 6 months ### "Opteo Provides Elevated Efficiency" October 29, 2020 5.0 Opteo has allowed me to scale my weekly Google Ads management practices, saving me hours (literally) out of my week. I'm able to spend less time in accounts while providing the same -- or better -- optimization quality for my clients. Pros \- The level of detail and granularity with recommended optimizations - The design/ux - Seamless integration with Google Ads accounts - Ad optimization features Cons \- The CPI (conversion per impression) model is still something I need to be sold on - The negative keyword addition functionality is limited - I'd love to see deeper competitive insights Review Source Michael B. Google AdWords Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Opteo feels like an extension of me as an AdWords Expert - it moves the way I move!" October 9, 2017 5.0 Pros \- I can manage 10 clients in the time it used to take me to analyze one - It finds some of the smallest issues that I missed, eg. forgetting to add an Ad Extension to 1 campaign out of a 100 - A lot of AdWords scripts & "automations" I used to use I don't have to anymore - it's a standard feature! (eg. N Gram analysis) - The ability to edit and customise both negative and positive keywords from a Search Term "report" without having to open Google AdWords Cons My only con was the fact that I could not edit keywords from flagged Search Terms for the purposes of negative or positive keywords - but this was addressed in the last update so I'm over the moon! Review Source KJ Karin J. Used the software for: 6-12 months ### "Best AdWords assistent" February 9, 2017 5.0 We use Opteo for almost a year now and we really love working with it. Opteo saves me a lot of time so I have time free for other important tasks. Opteo is always improving their services with extra features and designs to make user interface more appealing. Also their customer support is great, when we have had questions they were answered quickly and sufficient. Pros Main reasons we use Opteo are: 1. Advises on bid optimisation, best/worst performing ads, and targeting 2. Provides us with an overview of performance metrics, such as quality scores, search impression shares, and monthly budgeting 3. Notifies us when something unexpected happens in one of our accounts 4. Provides us with an overview of how a campaign is performing (e.g. cost efficiency) Review Source VR Verified Reviewer Director Internet Used the software for: 6-12 months ### "Awesome, easy AdWords management" May 8, 2017 5.0 Pros Fantastic user friendly interface. Excellent responsive customer support. Cuts hours of work down to minutes. Cons Some clients that have accounts with campaigns in different languages get spelling errors highlighted, when actually the spelling is correct in the chosen language (only happens in non-English). Review Source JL Jim L. CEO Marketing and Advertising Used the software for: 1-2 years ### "Opteo greatly improves my workflow" March 9, 2020 5.0 Pros I use Opteo to handle a lot of the day-to-day, routine work that comes with managing ad accounts. Things like bid adjustments, adding keywords from search terms, etc. Being able to process those changes in bulk saves me hours per week. Cons I feel like the onboarding process for a new account could be improved. A simple 3-5 question setup survey when importing a new account could help get the optimization off to a faster start. Not a big deal at all, but could be helpful. Review Source DK David K. Director Marketing and Advertising Used the software for: 6-12 months ### "Awesome Software" March 3, 2020 5.0 Overall it's awesome, I've used much more expensive competitors like Wordstream and Opteo is more fun, easier to use and gives as good or better suggestions for a fraction of the cost. Pros The user interface is fantastic, really makes you want to actually use the software unlike a lot of other softwares out there, also has fantastic features that let you optimize an Adwords account very easily. Many of the recommendations it gives are spot on and you can implement them with 2 clicks. Cons Some of the recommended changes it gives to your clients Adwords account aren't actually improvements so you need to watch out and make sure what it's recommending is actually good. Review Source VR Verified Reviewer Used the software for: Less than 6 months ### "The best automation tool for Google AdWords" May 26, 2017 5.0 Pros Managing my Google AdWords campaigns is even easier and faster. In a few clicks I do the optimization work that would take at least 1 hour. Cons The language is only English: this is now the only limit. Review Source AC Alex C. Pr and Marketing Director Medical Practice Used the software for: Less than 6 months ### "Opteo Works!" August 19, 2019 5.0 My overall experience has excellent. I have zero experience with ad words and Opteo has made it very easy to optimize the performance and see better ROI for my Google dollars. Pros Opteo takes the guesswork out of optimizing my Google ads. Very easy too use, but very effective tool. Cons Every once in a while I get an error where changes could not be pushed to Google ads. Reason for choosing Opteo Much less expensive, seems to be every bit as effective. Review Source AF Andreas F. Head of Media Buying Online Media Used the software for: 6-12 months ### "Happy using Opteo for 6 Months now" April 9, 2020 5.0 More fun optimizing our Google Ads campaigns - and a lot easier to do this! Pros Regulary Email about Mayor Changes in Google Ads Accounts Software very easy to use Help manage Google Ads a lot easier Cons I am onehundred percent (100%) happy using Opteo Review Source RC Ramachandran C. Senior Market Research & Digital Strategist, Multimedia Advertising Division Newspapers Used the software for: 6-12 months ### "Awesome for PPC" October 18, 2018 5.0 Pros The tools, features and dashboard - so much useful information and tips. I really enjoy the interface. Cons Sometimes when pushing improvement will not go through - maybe something the team/tech can look into. Review Source LW Lukas W. PPC Director Internet Used the software for: 1-2 years ### "Great Way to Get Continuous Improvement" March 12, 2019 5.0 Easy to do significant but positive changes for clients each week. We have seen a great improvement in our results over time. Pros A lot easier to use than Google's own UI. Allows us to regularly and incrementally improve our clients account over time. We have a lot of small clients (rather than a few huge ones) and the pricing structure is great for that mix. Cons Nothing comes to mind. Any problems have been at our end. Review Source Stuart M. Digital Marketing & Managing Director Internet Used the software for: I used a free trial ### "Best app ever for Adwords!" July 18, 2017 5.0 Pros Absolutely a thrill to use, easy, simple and actually works, unlike others that offer trials that do not work!! Much less cost and its really good. Review Source AS Adrián S. Especialista Google Ads Marketing and Advertising Used the software for: Less than 6 months ### "Best Platform to improve my campaigns" October 15, 2018 5.0 Pros I really use Opteo every day of my job. It's incredibly easy to use and also give me some great information about my AG and KW. And, of course, you can manage your budget very easy. with a single view. You can control a lot of accounts and manage all of them very quickly. It's very useful to find new kw and organise them. Cons Maybe if you don't understand english, you can't use the full features of Opteo. When you have a lot of accounts, maybe you can spend too much time using Opteo. The rest, is perfect ;) Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.